Mind Pump: Raw Fitness Truth - 625: Why Americans are Getting Sicker & Dying Younger

Episode Date: October 26, 2017

Sal, Adam & Justin discuss a Bloomberg article titled Americans are Retiring Later, Dying Sooner and Sicker In-Between (See it HERE) Why? There is strong evidence that our food supply may have something to do with it and some of the toxins are hard to avoid. Find out in this episode what to look out for and what you can do to protect yourself. Why Americans are Getting Sicker & Dying Younger (4:20) Glyphosate issue (11:49) Food quality/Processed foods (14:40) Vote with your dollar (26:30) Thrive Market! (29:13) Updated Nutritional Survival Guide (33:48) Becoming more aware Related Links/Products Mentioned: Americans Are Retiring Later, Dying Sooner and Sicker In-Between (article) Glyphosate Glyphosate and Roundup negatively affect gut bacteria (article) Variety, Palatability, and Obesity (study) Bayer's $66 billion deal for Monsanto is biggest takeover of 2016 (article) Thrive Market (Mind Pump sponsor) One FREE month’s membership $20 off your first three purchases of $49 or more (That’s $60 off total!) Free shipping on orders of $49 or more Why Americans Lead the World in Food Waste (article) Orchard City Kitchen Why Modern Foods Hijack Our Brains (article) 50 Years of Progress Halves Smoking Rate, But Can We Reach Zero? (article) WHO clarifies glyphosate risks (article) 10 Companies Where You'll Be Your Healthiest and Happiest (article) Read the first 3 pages of the (Updated INTUITIVE NUTRITION GUIDE) for FREE! People Mentioned: Chris Kresser (@chriskresser)  Twitter Robb Wolf (@robbwolf)  Twitter (@dasrobbwolf)  Instagram Zach Bush MD (@DrZachBush)  Twitter   Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

If you want to pump your body and expand your mind, that's getting spread around right now, right? That went out yesterday. Yeah, it went out and it talked about, because we were going to record a different episode and I brought this article up and it talked about how Americans are, like for the first time ever, life expectancy is dropping

and we're getting sicker while we're alive. So we're sicker during that period of time. And there's some, just kind of some alarming statistics that I rattle off in the episode, and then we had a long conversation about what's going on, like, you know, we've got better medicine, you know, more advancements and lots of different things. And yet we're seeing the rise and the explosion

of all these chronic illnesses and the decline of just quality of life. It's a pretty alarming, and we talk a lot about in this episode, what we think may be causing it, and a lot of it has to do with, in our opinion, the quality of food, you know, that just the overuse or the use of chemicals like glyphosate and antibiotics and how we think eating organic and remedy some of that. And you know, in the direction of your purchasing habits and how you're going to direct the market to kind of solve some of these problems, we do mention thrive market in the episode.

It was a very natural organic, no pun intended mention, because I think we think Thrive Market is kind of battling the problem. Well, they're really leading the way in this direction. I think you're going to see a lot of other companies follow suit. And so, I mean, I even think the Amazon and Whole Foods purchase is for this exact reason. So in my opinion thrive market is Leading the way and what they're leading away and it's this ability for us to get organic foods at wholesale type prices So people can now afford to do it that was always the knock before was you know Whole foods was known as whole paycheck, and it's like I just can't afford to do that And so they've now created this kind of like virtual farmer's market type of mentality.

So people can now get these great foods for prices that you would pay. That you would pay like conventional foods for. Right. You go to thrivemarket.com, forward slash mind pump. And then what they've done for our listeners is they've given people $20 off the first three orders of $49 or more free shipping and one month of a free membership, so basically you have nothing to lose. Also, because we talk a lot about nutrition in this episode and how we believe eliminating

processed foods, maybe one of the first steps towards eating better and learning how to read your body's signals, we talk a lot about intuitive eating and what that actually means, because that term's getting thrown around quite a bit now, and it's gonna keep getting thrown around. And, you know, a lot of people don't understand exactly what it means, like, what does it mean to really eat intuitively or to listen to your body?

And we talk about that in this episode, but we also have a guide. We have an intuitive eating guide that breaks it down for you and gives you actionable items. Well, first even before that, we wanted to be able to give people an idea of what does that look like and what do you mean by an intuitive guide. And so, Doug is set up a landing page where people can go and read the first three pages.

For free. Yeah, for free of the intuitive guide to get an idea of the message and where we're trying to help people in this direction. Yeah, and it gives you a good idea of the direction of the for free of the intuitive guide to get an idea of the message and what where we're trying to help people in this direction. Yeah, and it gives you a good idea of the direction of the intuitive guide. The intuitive guide itself comes with lots of different ways to get you towards that point where you can start reading your body signals, but again, don't take it from me. You can go read the first pages, first three pages for free. It's at mindpumpmedia.com forward slash the letter P, forward slash food.

Again, that's mindpumpmedia.com, forward slash the letter P, forward slash food, and then you can read the first three pages of the intuitive nutrition guide. I wake up this morning to a message, and apologize if I'm talking funny, I think I'm getting a cold thanks Adam. It's always me. You get it first.

You sound actually sexy. You're the gatekeeper. I mean, I always get it second. You notice that? I get it. Interesting. I don't get it. Never.

You never get it. Yeah, you guys share things. I'm going to make sure you get this. You don't share with me is what I'm getting here. We'll see about that, but I'm going to make out with you. So I get this people send me I used to have to search out Like studies and statistics. I know our forum now in DM boss getting hands-erve

Well, because people know I'm into this kind of stuff I'll get DM'd and I love it if you're listening right now and you got some cool study or something you want to share DM it to me and the odds are if if it's awesome, keep us relevant. I'll be talking about it on the show. So I get this. This article was just posted by Bloomberg and the title of it was, Americans are retiring later, dying sooner and are sicker in between. So there's some new statistics coming out that are fucking shocking, dude. They're not good at all. The US age adjusted mortality rate has gone up 1.2%

from 2014, 2015, which is very rare that you see a year over year increase like that. But there's worse ones. I'm gonna look at them here. There's people in there. Again, let me, this is percentages. This isn't total number, right? No, no, no.

So obviously we're growing as a nation. So, you know. Yeah, no, it's always a percentage. It's always per capita. Otherwise it wouldn't... Which is crazy when you think of it like that then, because if it's growing at that high of a percentage, you're talking about hundreds of thousands of people

more a year, or probably this is happening to them. That's a fucking lot. That's a lot of people. It's a lot. You also have Americans in the late 50s have more serious health problems than they did 10 to 15 years ago. That's not that long ago. Yeah.

You know, 10 to 15 years ago, like what has drastically changed since then to cause this or the other question is, is, are all these changes starting to cause these cumulative effects? I think it's been over the course of the last 20, 30 years. That's right. And it's hitting them at 50 right now. I think at, you know, 15, 20 years old, all these 50 year olds were and, you know, that

was back when smoking was cool and doing this, like eating process shit was was no big deal. It was actually becoming cool that you could just slowly poison in your body. Things and wrappers, this convenience, like it, and you see rise of all the fast food and the delivery services, like all that stuff

has been on the rise. Well, here's another one serving side. When you're looking at middle-aged Americans' health, there's these surveys that they do, and there was these economists that did it from the University of Michigan. And one of the measures is what they call ADL, active activity of daily living. And they'll ask them if they're struggling with daily activities, like walking, dressing and bathing yourselves, eating, getting at of bed. That was at 8.8%, it went up to 12.5% in that same period of time, that's a big jump.

That's a big percentage jump. Also, dementia is up. There's just all these mental disorders that are starting to get worse. And what we've seen over the past 40 years is better life expectancy because smoking has gone down quite a bit. We've figured out how to solve certain major acute problems, but these chronic issues now are getting worse and worse

and worse, which includes cancer. And it's getting, we're starting to see this wave that's coming. It's almost like a warning shot. You know what I'm saying? You're at the beach, all of a sudden the water disappears and it goes way out and it looks like a low tide. And then you start to realize, I think, a tidal wave is something.

A wall of water. Right, and that's what we're about to see. We're about to see that next 10, 15 years. We're going to see this huge rise in health problems which literally threaten the fabric of our society. And what I mean by that is economy. That's it. We won't be able to forward the cost of all this stuff. And I hunt 100% believe how much longer though do you think it's going to take before people because I know right now there's 100% there's at least a few thousand people right now

I heard you say that and think right away like oh chicken little, you know like oh the sky is falling Yeah, it's oh because a little bit of percentage of this or that it could be attributed this could be attributed that like oh It'll even itself compounding right. It's a compounding thing especially when you consider these no I know but when when do you think how much further do you think we have to go before people go like, oh, fuck, this is getting really bad? I think. Because we think, because this is our space, right? So we feel like, oh, it's, the culture's changing. There's paleo this now, and there's ketogenic,

you know, talking about this. And it's like, as soon as you step out of that, like, and just talk to normal people who don't like exercise every day, which is a majority of everybody else. Like, they don't give a fuck. They're not talking about this. Oh yeah, good.

The gas station people are still buying shitty soda and candy as a snack. You know, it's just like, we totally are in a bubble. We're in a little sphere of hope. And you do see organics and you do see whole food, kind of whole foods making more presence in the market, but it's just like there's just so many people that it's not effective. It's a tough, it's a tough ship to turn because we've been told for so long that the problem is under activity and overeating, that that's all the problem. Now that's definitely part of the problem, but there's a lot more that's going on.

I mean, well I even think, you can say it's a big part of the problem. It's most of the problem, right? For sure, and this is where I always kind of agree with Lane where Lane takes this approach. I absolutely, when you look at all the markers that make the biggest difference on your overall or general health, over consumption and under moving, right,

is for sure the biggest killer. So, food quality is fucking coming real close. Well, so here's the part that's crazy to me because I'm starting to, I haven't changed my mind yet. I still agree with you. But the other side is starting to convince me. I'm the same way. When I talk to Chris Cresser's Royal Wolf, I talk to Dr. Zach Busch, which is a recent

interview that hasn't aired yet. And Dr. Zach Busch, triple board certified physician, which is very rare, super, super intelligent. And he's telling me the research he's doing. He's telling me things like glyphosate or damaging the fabric that gives us the integrity of our cell walls of our intestines, of our blood vessels. He's talking about how antibiotics,

it takes a while for these things to cause these problems. It takes generations, but we're seeing. Which is why they pass all the tests from like FDA and stuff of that to get approved and go right now because, you know, six months of it, you know, or even a year of taking it, it's not going to kill anybody. That's right. But it is altering your chemistry and your makeup

and so much of the stuff that we've been doing over the last 30 years, I think it's just the combination of all of it that is why we're seeing this rise. Well, I'll give you an example. So I just learned about how glyphosate kill plants, because that's what they're useful, right? They're used as herbicides, kill all these plants. They operate, kill off all the bugs

or trying to kill them. No, no, no, so yeah, glyphosate's an herbicide. It's not a pesticide, right? There's pesticides as herbicides. So what glyphosates do is you spray them on a plant and it interrupts what's called the shikamati, I believe, if I hope I'm pronouncing it right, pathway, which is a crucial pathway that tells plants

how to produce amino acids and whatnot. Now humans don't have this pathway, which is why they start like, oh, it's safe, it's safe for humans, it doesn't affect this because we don't have this pathway, which is why they say, if it's safe for humans, it doesn't affect this because we don't have this pathway in us. However, plants have them, bacteria have them, and because of that, we're producing plants that are, and with GMO plants and stuff like that,

we are producing situations where the soil doesn't have certain bacteria. Well, not just bacteria, because that's a big one, right? Because you're consuming glyphosate residues, which are everywhere. I think 75% of the last test showed that 75% of rainwater has got glyphosates in it, regardless of where you live or whatever,

more if you live near where they, this spray lots of plants. Plans, even organics, a little fuck. Organic plants will, many times, have some glyphosate residues, of course, much less than non-organic, and even organics, a little fuck. Organic plants will many times have some glyphosate residues, of course, much less than non-organic, but it's cause it fucking rains on everything.

And this totally disrupts your microbiome and your gut. It also, we're made up of bacteria. Yep, and they're also showing that glyphosates themselves damage the intestinal permeability, that the soil is being stripped of these organic molecules, which we never really paid attention to, because all we paid attention to are, you know, nitrogen and phosphorus,

and these types of nutrients. But there are other things in soil that your, that bacteria used to communicate with each other, that your cells used to communicate with bacteria back and forth, that we no longer have, so our bodies aren't repairing fast enough to deal with some of this damage. And so over time, and it takes a long time for this to happen.

This is the problem. The problem is if you consume these things, you don't get an acute reaction. You don't even get a reaction within five or 10 years, but over the course of your lifetime, and then over generational, you know, over the generations, you start to see problems where now, we're getting all these weird chronic illnesses

all the time, like there's certain cancer rates that are going up in children that were pretty rare. You know, diabetes in kids is like, through the roof, you know, compared to what it used to be non-existent. Alzheimer's is happening in people younger and younger. You know, glyphosates, by the way, they potentially can pass through the blood brain barrier

because they are water soluble and they do, again, they destroy those barriers that we have in our body that are so important in keeping things that are bad for us out and letting things that are good for us in. So food quality, maybe, I mean, a lot of people are arguing it's more important than just the quantity. And then the other argument that tends to win me over

with that is this, when you are eating these foods that are processed and engineered, then it's very difficult to manage quantity. You know what I'm saying? It's much harder to, like I bet you... No matter what, you're right on that. I mean, it's just that the Chris Cresser, when he talked about the baked potato.

Yeah, versus potato chips, right? Right, it's such a true, easy way, anybody could test that theory out, just right there, by itself, like get a bag of potato chips, get as many baked potatoes as you want, and see which one you'll get to the thousand, or 10,000 calories to first, you know? And it's actually very realistic,

you can get to 10,000 calories, eating a couple bags of chips. I know I could do that. I'm sure in my lifetime I've done it at least once or twice. So but I know I've never been I've never tried But I know I wouldn't be able to do I remember when I was competing I would actually eat some plain baked potatoes and Nothing on them. Yeah, because it was part of like so it I used this in peak week because You know, I'm in a caloric deficit a lot, so I'm always basically hungry. I mean, when you're catabalc like that,

I'm hungry all the time. So actually eating white potatoes like that was a great way to satiate myself because it actually, one of them just eating dry with like a chicken or a steak bread steak or something like that. Oh my God, I would be stuffed afterwards. It would, and I couldn't imagine myself,

even being someone who was in a hungry state all the time. I couldn't imagine eating two or three of those meals back to back because it was such a... It's palat fatigue. Yeah. And we circumvent that. So it's almost like if we took a bunch of people who had problems with their weight and all we did, we didn't tell them, you know, control your calories, control your macros, like we didn't say any of that stuff. If all we did was say, okay, you're not allowed to eat anything that is packaged or processed.

You have to eat very basic foods and then see what happens. I bet you would have more success doing that than telling these people over here, watch your calories and macros because naturally you're not going to want to overlead. It's challenging. It's challenging to consume that many calories when you have like that raw whole natural type foods that are really Fibrous and it's hard to get through and the thing is it's like, you know, these foods I mean they're they're hard to digest like it takes a while to kind of get through it And I feel like you know, we've we've bypassed that whole process and made it so

Accessible that we could cram way more food in that way. So it just makes a lot of sense. How do you guys take this information though now and like imagine like all the people that we've coached and trained and you know they've been eating a certain way for so long and some of them in decent shape and like how do you take because it's really tough. This is such a hard conversation. Because I guarantee you I'm blowing people right now if you're listening for the first few times or whatever or you're early in this journey, I'm probably blowing you out of the water.

You're probably like, well, fuck it. I don't want to do anything because everything is bad for me, right? Right, I'm always changing my approach with like somebody new coming in like because of how much we learn about all these different processes of like, you know, what's gonna be the biggest mover right now

and like, you know, sleep being on, you know, one of the highest things now that I'm focused on that between, and then the whole food thing, and adding food in there that's like more nutrient-dance and fibrous, and approaching it from that perspective as opposed to like starting to take away foods and getting them, you know, getting all these like highly processed things out, it's, you know, introducing all these like highly processed things out, it's introducing first, that's totally a new approach for me.

Yeah, and I think that's a good strategy, and I think that's worked for me better now that I've kind of implemented that too. It's like, okay, instead of like telling myself, oh, I can't ever have this thing that I, in my life that I know is an ideal for me. Like, say I had this pop tart addiction, or use diet cokes, for example, for me, because I like diet cokes. There's something that I allow in and out of my life a lot that I know is not ideal for my body.

It would be my diet cokes. And so, I still, instead of thinking like, oh my God, I gotta just eliminate that for the rest of my life because it's not good, it's not ideal for my body. It's like, okay, well, there's a lot of other areas in my health and wellness journey that I need, I should be practicing that are even bigger rocks and just that. And so focusing on getting those in there. And then when I'm really in, got good momentum, that's in place. I'm sleeping really good, exercises right, my diet's

on point. Now I'm even eliminating and cutting back on some of these restricting on these coaks. So I kind of teach that to people, so I can instead of letting some like information or a study like that freak you out and be like, oh my God, I can't, what do I can't have anything now? Because even organic foods got shit on it and freak out. It's like, no, you still have to evaluate your own journey and where you're currently at and look at the big rocks and look at, you know, what are the things

that you're doing right now that are probably not ideal for? Or the things that, because let's be honest too, like it's not the one die coke, it's not the one piece of processed food that you have that's killing you, it's probably the things that you're addicted to or the things that you are over consuming a lot of and for long periods of time,

that's what's really pretty. It's the chronic things. Right. Everything you have to assess what those things are. What are my chronic habits? What am I introducing to my body the most frequently? The reality is, we've constructed a society around solving at the time, solving the things that threatened us the most, solving the issues of infection,

solving the issues of not enough food or malnutrition because we're lacking vitamins and minerals, solving viruses through the invention of vaccines, solving, being able to have emergency surgeries. So we've been able to solve those problems and we've constructed the society around it. The problem is we've had some now unintended consequences of it.

So now we're walking around a society that's like everything, everything contains certain things that are probably not good for you at long term. There's pitfalls everywhere you look. And that's okay, don't freak out. Like Adam's saying, identify the big things and make those big changes before you move on to some of the smaller changes,

and it is a challenge. Unfortunately, you can't live the way, you can't live easy in the sense that, the way everything's designed to make things easy for you with here eat this, it's so easy, you don't have to refrigerate it, you can store it forever. And here, microwave this, you don't need to prepare anything. And oh, this is super cheap because we figured out a way

to grow it in a way that makes it super cheap. Like, you might have to make things a little bit more difficult for yourself, but in the long term, I think it'll make things easier anyway, because I can't imagine, I mean, I've seen people in chronic illness and I've dealt with some of my own stuff and that's very, very tough. That's a very tough thing to deal with.

And I'm afraid that we're just starting to see this surge because the baby boomers are all becoming older and that's the biggest percentage of the population. So, that's one, when I say bankrupt, that's what I mean. We have this huge percent of the population that's going into the ages now that get expensive and the ones that support it or the taxpayers and we we can have enough at what year do you think what year Did you think this got really crazy like when you think of like Process foods and you think of you know fast food and serving size and all the went what year

Do you think did it really start to explode or do you think it's been compounding every single year and like when do you think it's been compounding so like like glyphosate for example example. In 1930, this wasn't a big decision. No, no, not at all. So glyphosates were introduced in the market. I believe in 1972, they weren't really being heavily used in the US until the 90s. And then the patent on them, which was held by Monsanto, I believe ended some time in the early 2000s.

And now you've got major, huge biotech companies that produce it. I think China now is a lot of it. Who did Monsanto just buy? Buy like two years ago. Is it a bear? Yes. Yeah. So, right there, and then the people back around.

Didn't they change their name? You know that bear was responsible for the gas and the concentration camp. Yes. Yeah, bear and Monsanto do not have the best history. Crazy. They don't have the best history. Do you know Monsanto used to make? Creepy.

They made Agent Orange, which we would spray all over the jungle and fucking, you know, Vietnam more and all these, all of our soldiers came back with all kinds of neurological disorders. Think about that of those two companies now have aligned. Yeah. And I think of how much power they have with you. Well, it started with, it started with, I know some people roll their eyes think conspiracy theory. I don't think it's very I think you're more of an idiot if you think otherwise two companies that have got that much. They have great motives now. Yeah, right. They're really positive. Yeah.

Yeah. No, you know, it's funny. So in the post World War II, we had this boost of agriculture because we discovered biotech companies discovered that if you just sprayed nitrates, you know, from petroleum, from petroleum into the soil, you could make your plants green and you could make them grow. They're like, oh shit, now we don't have to worry about this eroding top soil because before that they would have like the dust bowl and you know areas where plants would and grow because we'd fucking deplete the shit out of the soil. So instead of like becoming responsible with it, they're like, oh cool, spray the shit out of everything with nitrates. We're gonna grow these plants. Typical American. Typical. And then what happened is because of that when and you've talked about this growing marijuana,

when you grow plants that are off nutrient deficient, and you know, they're not balanced, they get attacked by pests a lot. They become very, very susceptible to attack from molds, from funguses, and from pests. So now we're like, what do we do now? Like, all these weeds are killing our plants. Now we get it. Like, zapped the pests.

Well, then they then now synthetic pesticide inventions went through the roof, and then glyphosate's become invented as a way to control weeds. So it's like we're fixing a problem that we created that was, and that's what's in medicine, ladies and gentlemen. With more synthetic shit, rather than saying, take us that back, keep treating us symptoms. Yeah, let's see what we can do here at that.

And it's really only done because of mass farming. I mean, that's where you need that, right? Because you, and it's like, they probably increased their crops by, I would guess over 50%. I know what we would deal with with plants dying off, like if you weren't that attentive to it, if you didn't have the ability to give each one its individual attention,

but you can't do that with corn, right? You see corn fields, like, there's not a farmer who walks out in these corn fields of a million rows and like looks at each plant takes care of it And like that's what they're kind of take it's like the human body and the plant are very similar with homeostasis Like it's a little bit of off of any way and it's susceptible Yeah, not enough water too much water not enough nutrients too much nutrients weather change not enough sunshine getting on it plant on shading You know, I'm saying like there's so many variables That could stress this plan out to now make it susceptible to getting mold insects whatever critters that will attack it And then it just spreads like wildfire so I bet the introduction of this had to do more than well over 50%

Saving or multiplying their crops. So it's 100% it did. And you know, it's funny because food has gotten in modern Western society, especially America, food has become so, it's been so mass-produced that we throw away a tremendous amount of food now because we have so much of it. Like people will eat it and buy a bunch and be like, oh, we didn't use that. That one bad, throw that away.

And it's funny because I'll see my grandparents, or even my parents, who my dad, especially who grew up in Sicily was real poor. Like, if you throw food away in front of them, that's a big fucking deal. And just slap in the face. But it's like, now it's not a big deal because like, who cares, I'll buy more,

it's not a big deal, it's sort of way, right? So it's definitely changed our behaviors in that sense. So I think respecting our food probably will go a long way. The other thing too is we vote with our dollars. If you spend more money on foods that are farmed within a particular way that are maybe organic, don't have high pesticide, residue, whatever, you're going to create a larger market demand for products like that. And producers, this is the beauty of the market, producers will find better ways to make

these things that will become less expensive and more accessible. And we're already starting to see some of that. So take your dollars and vote. Well, this is part of what took us for a long time too to even connect with sponsors is, you know, there was tons of companies at the beginning that were, you know, doing supplements or drinks or whatever, whatever else company got hit up with that did not run everything organically. And it was like, man, I really like what you guys are doing. But if you're not ready to see where this is going in the future, like, and make that change.

And I remember us talking to some people that were just stubborn about it, that just don't think that there's going to be... Yeah, and they're not malicious about it. Like, the intent is to produce and produce something of high quality, but they're not considering all the factors and really forward thinking about how this is going to affect this long term. Well, marginally, it doesn't make sense right now, right? That's the way it's expensive.

A lot of people... Right. And I see people all the time, like, complaining about certain products that are, oh my God, it's so expensive. It's like, well, yeah, I know. If you care about that, then it's, right now, it's not set in place for it to compete with somebody who's mass producing it on farms. It just can't. It's just logical. It's not like you shouldn't as a consumer. I think it's so unfair to bitch, but oh my God, it's so much more expensive than I just bought it. I'm not super high quality, but you want it super super cheap.

It's because it's that attitude that got us in the place we are right now. Because as like you said, we vote with our dollars and we have shown that that's more important to us that we can save $20 or $10 on something versus, hey, I'm willing to spend a little bit more money to know that this is a little bit, this is coming from a much better place than this other thing, even though they're similar to what it may be giving me for my goal to get build muscle or burn body fat or whatever that, or get

whatever nutrient, you know, major macro nutrient I'm looking for, I don't know, I'm willing to spend a little more money to know for sure where it's coming from. And again, this is why you're seeing, you know, it wasn't that long ago that, you know, the people who were poor or the disenfranchised suffered from diseases of lack of food. They were starving, they didn't have enough food, they would die as a result of it. Now the poor and disenfranchised suffer from chronic disease and obesity at much higher rates. This is what excites me about the whole model with thrive market.

That's just going there. Yeah, is what they're doing is not only is it cool to see this direction, but also the potential of how many people they could be impacting. Yeah. I mean, when you start doing things where they're actually putting out competitive prices, they found another way to beat the system. Yeah, there's driving the market in that direction. It's pretty fucking awesome.

Why we want to vote on that. Bottom line is if Thrive Market does well, which if they do well, it's because they deserve it. If they do bad, it's because they didn't do a good job. That's just the way the market works. But if they do well, it's because the demand is there, they're providing good prices, better prices for products that we're talking about that are better for you. So if they do do well and they continue to grow, what it's going to do, it's going to draw more competitors

into the market that are going to try to do the same thing or something similar. Now, that may be bad news for companies like Thrive because now they have to compete, but it's great news for consumers like us because now we have more choices, more options, and more, look, these big, these massive food manufacturers, you know, general mills and all these companies that make all this food, they, if they see the market going in that direction, that's where they're going to invest their time and money and trust me. They have the means to figure out ways to do things so that we can still get things for good prices, but get them better.

Well, a lot of them. I hear that a lot of them are parlaying, right? I hear a lot of companies, and I wish I had examples here. We're hedging, aren't they? Yeah, they're hedging their bets where they either want, have another department or a part of the company that's starting to build out the organic side and go that direction and they just don't market it that much. Or that are buying other absorbing other companies.

Other companies and they just keep that name. They let it run with that name, but it's really owned by a big corporation. A corporation. All these big companies. I was at Safeway the day and I saw foster farms organic chicken now. Foster farms, like the major producer of chicken. Yeah, that's like a whole chicken company. They now have organic, they're all organic.

Wow, that's exciting. Yeah, so it's just, do you get the market starting to return? What was it that just, what were the, I know there's a lot of people that crack on that too because the standards in, or what get something to pass is organic. So here's what I think.

I think the first phase is to get more organic, responsible farming, that kind of that whole category of foods to grow in terms of the market share before it becomes competitive. And then the quality of it within that, you're gonna see more and more transparency. Because then when you have all these companies that are competing with organic products,

you know, good farming, whatever, and now that you're competing and the prices start to drop, it's gonna become who does it better, who's got better standards. Look, we have 24 hour cameras on our farms that you can watch and you can see. Look, we have independent lab tests that you've called the other life of these chickens.

Yeah, okay. It'll get more and more like, hopefully it just got by Amazon. It's obviously gonna keep growing and exploding. Who's gonna replace whole foods? And what I mean by that is whole foods used to be the niche, you know, like kind of posh, you know, place to buy food if you were really health conscious.

Well, now that their prices are gonna start dropping and they're gonna start, what's gonna replace them? What's gonna replace them? And I mean, I was thinking about this last time. I'm like, I bet you prices are gonna start dropping and they're gonna start What's gonna replace them? What's gonna replace them? And I was thinking about this last time I'm like I bet you stores are gonna open up where you're gonna go in nothing's gonna be packaged It's all gonna be in these massive containers and it's gonna be bulk everything in bulk you coming with your own jars Your own bags and they're gonna advertise like no waste probably you know We're not gonna produce any waste everything's bulk or I bet you're gonna start seeing some craziness like that Where it's almost gonna feel like you're going off the truck

from a farm. Yeah, where you're gonna go back in time almost. Well, I already see the rise. I remember being a kid and not ever really seeing a farmer's market, like the whole idea of a farmer's. Is there everywhere now? There everywhere. You can find one almost anywhere these days

on almost any day of the week where in the past, I mean, think about when you were a kid, I don't remember ever seeing a farmer's market when I was a kid. I didn't start seeing that. But if we market it, no. I saw a restaurant that they actually had like their entire garden was right behind it. And you know, all of their vegetables and all of their salads and everything was like

grown right behind the restaurant. I was like, wow, that's fucking awesome. Oh, that's kind of, that's not okay. Orchard City Kitchen is kind of cool. They keep, it's a massive, Oh, that's kind of, that's not okay. Orchard City Kitchen's kind of cool, or they keep, it's a massive, huge refrigerator that you can see through. You can see all their fresh vegetables that they literally just came in.

So you can tell, yeah, yeah, you can tell, it just came straight from home. See, I'm telling you, it's becoming a selling point. Oh, man, it's one of the hottest restaurants, for sure. That's the thing, I'll go there. Yeah, no, it's with that kind of effort into it. Excellent. Well, I mean, we started off with bad news, but we've got good news.

So, just people are more informed. I'm happy about that. Some of these studies are starting to come out that are going to start proving what we've been talking about. And we'll see what happens. We're pretty resilient. Well, this is also what excited me about the finishing up of the intuitive guide, too, was this is really, we're getting beyond this, okay, just macro-counting

weight loss, weight gain strategy, and like, let's start learning how to teach ourselves to make better choices. And it's a process, and it's okay, it's not demonizing food, it's not saying you'll never open something out of a wrapper one day, or drink a diet soda, or do something like that, it's not that at all. It's just becoming more aware of the things that become habits in your life. And I know that people struggle with it because I know I fucking still struggle with it. I find the times I just caught myself doing this the other day. So I love those fucking quest bars. And you know, I in and out I'll have them.

And then all of a sudden I'll catch myself wanting two or three of them in a day. I'll go from never having them. Not, and I can, I remember every time this happens, the first bite of me having it after I haven't had it for a long time, I actually don't even really like it that much, but I still eat it. And then by the second or the third time I have one, they now also taste, they taste different.

They taste way better. Oh, shit. And then I go from them tasting better than to me wanting two of them, sometimes even three of them in a day before. And it's like, I totally am aware of what's happening. And I know in the past I wasn't, you know, this is something like because in my head I'm going, oh, it's a protein bar, it's healthy for me. But it's just a confirmation of how it's designed to hijack that. And all of a sudden, the next thing

you know, I find myself craving them and wanting them all the time. And I see the same patterns with diet coax, things like that. So, and again, these things still make their way in and out of my life. I think the point is becoming aware of it. Just stopping in that moment and realizing, is this going to benefit me? Or is this something that I should look elsewhere for something else? I think that we just get caught up in the ritual

and the routine of our day and it's like, oh, let's just shove this in. Well, and what matters is that, and it's not so much that's bad about the diet soda, or what's bad about the bar when I do that, is what I also realize is I don't get other things in my diet that I start to miss the things that are really beneficial.

If there's times that I'm missing my greens for the day, it's because I was on the go and I ate one or two bars. I just, oh, I just fasted it, and then when I finally ate, oh, I just had a bar, no big deal. And so it's not so much what's so bad about the bar or what's not ideal about that. It's the what I didn't do to get inside my body and then that's the best thing my body got

over the last 48 hours is this bar. So I think it's becoming just more aware of that versus demonizing things that are not ideal. Well, what makes, what gives me a little hope is when you look at the success that we had with cigarettes and we have had tremendous success in this country, have we, have we, I was actually just thinking about it the other day. I was here. Oh my God, the rate, the amount of the people smoke today versus how much they smoked 40,

50 years ago drastically lower, much, much, much lower. And it's because we, we, people now associate smoking with, you know, bad breath, yellow teeth, you know, it's gross or whatever. Whereas 50 years ago, it was cool. Like if you smoked, it was cool. It was cool. Yeah, you looked really cool. And so that, that perception of, as shifted, now people still smoke, it's still addicting. It still feels good. But because the perception around it shifted, that did made a big impact on, you know, in terms of public opinion and how much people smoked. I think we can do that with food.

I think we're starting to see the beginning of it, but it's gonna take a while, I think. It's gonna take a long, let's take a little cigarette, so it took decades before we started to see a real impact from, you know, our campaign against. That's why I was at the first question I asked you when we first started talking about all this is, sure this information comes out and sure we feel

like in our little circle that people are making healthier choices, but these are already, we already know that podcasts listeners are already high-riq, these are already growth-minded people. So yeah, in our little circle, you see people trying to make that, but the masses, I feel like. Isn't that interesting that we can shame somebody smoking a cigarette,

but not somebody like overweight and stuffing in like a fucking disgusting burger? Well, check this out. I just looked it up statistic. In 1965, smoking rate among adults, I didn't realize it's 65, 42%. 42% of American adults smoked in 2014, 16.8%. That's a big difference.

That's a big improvement. That's a success. That's a big success, but it took from 1965 to 2014. And it isn't food. Well, food you have to have. Here's the irony. Yeah, here's the irony in that. Cancer is on the rise, right?

Cancer is, so you took out what? So you got one small fraction. Well, I think most people used to connect cigarettes to cancer and that was the anti-campaign forever was cigarettes caused cancer. And so I think a lot of people just assumed that it was everything, all cancers that we were getting were caused by this.

And you saw the pandemonium with that. That was like super fear that was like spreading out. And we don't see any of that with food, right? Yeah, that's great. Long cancer. I know lung cancer rates have gone down, but other types of cancers have gone up. So yeah, the news is not too good with our health.

And it's definitely not, it's not, it's an understatement. And it's not our lack of medicine that's causing it. It's not our lack of advantage. Or knowledge it. It's not our lack of advantage. Or knowledge. Yeah. That's what blows my mind is that, you know, they're too insecure.

There are certain things about our culture that is fascinating to me. Like the our ability to evolve and educate. Like when I look at, and I geek out on this, like when I was watching football last night, and to see how much the sport has progressed in my short 20 years of being a fan is fucking phenomenal. It's unbelievable when you see how we've evolved. Like 20 years ago, the athletes just didn't even move

on the field the way they move on the field now. And I can I saw that with my own eyes now is because I have this I, I vividly remember as a kid watching football and basketball and seeing them now and to think how much we've all, and then learning and education, like with the ability now to write through our phone and like Googling stuff and TED talks, like you see these things that we progress in.

So fast and Western medicine, all the things that we have created. But then you have this other area where we're regressing. It's crazy to me that all these other areas of our lives, we evolve and we better ourselves so much, but for some reason, we struggle with this food one. And I wonder if it's because we really, it hasn't, in the grand scheme of things, my 20 years is nothing. The last 100 years is nothing, right? Yeah. The last 500 years is still really right? Last 500 years is still really nothing in the whole grand scheme of things.

And is it because we haven't really lived that long in abundance? I think it's because we have a lot of counter information with food. Sigarettes initially did. Initially the tobacco industry was spending a lot of money on scientists. Yeah, to say things like that was healthy.

Yeah, to say cigarettes. Oh no, they're not addictive. They don't cost cancer and all this other stuff. But then eventually everybody agreed. And it was pretty short, pretty quick. The US government came out, everybody agreed, like, okay, cigarettes, cost cancer, cigarettes are bad. Now with food, you've got, if you think the cigarette

lobby group was powerful, that doesn't even come close to the power of these mega food producing corporations, wheat and corn and these biotech companies that produce all these pesticides and herbicides and these companies that produce artificial colors and sweeteners. So here you got these wellness people saying, hey, don't eat that way, eat organic, you know, careful for glad. And then they're coming out and they're saying, no, look at all these studies showing it's safe, and then the US government is in bed with a lot of them. And so you don't see any, like the World Health Organization comes out and says,

glyphosate are a probable carcinogen, and right after the US government comes out and says, no, that's wrong, they're, you know, we don't believe them. And it's like, what? Like there's some misinformation going around that. That meanwhile, like cooking oil is horrible for you, right? And then you've got people on our side who disagree. You've got people on our side that, if I bring this up, they'll be like, no, that's all fine.

Artificial sweeteners are fine. Those things, you know, Glyphus Aits not a big deal. We don't have any evidence. And it's like, okay, it has to be so glaringly obvious before I think we start to see major change. That's what I think. Which is scary, it could be another okay, it has to be so glaringly obvious before. Yeah. I think we start to see major change. That's what I think. Which is scary, it could be another 5, 10 plus years before that even comes closer.

I think it'll happen when it's so in our face, we can't even deny it. It will when it starts to take a little while. When it starts to fuck us economically, that's when it's really good. To me, that's when it'll happen. It won't even happen as it continues to rise the way it is percentage wise.

It will be when the amount of debt that we're starting to rack up and then we start to see that this could be desperate fold our economy. Once we're desperate enough to try and save money, right? So, that's what's going to happen. Everybody, there's going to be incentive programs to be healthy and preventative and everybody, it know like it's gonna be so expensive that that's like you have to it It is neat to see some companies getting on board with us you do see some of these companies I can't wait yeah and I think some of these the some of the forward thinking thinkers with the tech companies that we have over here in the Silicon Valley like they do a lot of stuff that other companies didn't do as far as break times and having little gyms within their workspace.

I mean, think about that like Google, Facebook, Apple, they all have like, in facility gyms. Like, whatever company do you ever, ever? They realize that it benefits their bottom line too. Yeah, you have a health rate. The retention rates, I mean, you just look at, from a numbers perspective, they can go through and be like, oh, wow, this is benefiting productivity

and retention and all these other money. And my insurance rates are going down, all this stuff. Exactly. It's cost effective. Check it out, go to YouTube, mind pump TV, or actually subscribe, not download, subscribe to our channel. We've got a new video every single day. Gotta check out the anti-rotational series

that Justin and I just did. It was a killer series. Everybody should incorporate this. It was a fun one. Anti-rotation. I'm anti-against it. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbumble at Mind Pump Media.com.

The RGB Superbumble includes maps on the ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal and Iman Justin to systematically transform the way your body looks, feels, and performs. With detailed workout nutrients in over 200 videos, the RGB Superbumble is like having Sal and Imaning as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a 430-day money back guarantee, and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review

on iTunes and by introducing Mind Pump to your friends and family. We thank you for your support and until next time, this is Mind Pump.