Mind Pump: Raw Fitness Truth - 645: How to Become a YouTube Celebrity with Brandon Carter & Connor Murphy

Episode Date: November 23, 2017

In this episode, Sal, Adam & Justin speak with YouTube fitness celebrities, Brandon Carter and Connor Murphy about how they built successful brands on YouTube.  If you are an aspiring fitness celebrity or just wanting to know the behind the scenes on how celebrity is built, you will want to listen to this episode. You can find them on social media as follows... Brandon Carter Brandon Carter on YouTube, Facebook @kingketo on Instagram @bcartermusic on Twitter brandoncarter.com Connor Murphy The Adonyx Podcast Connor Murphy on YouTube, Facebook @connormurphyofficial on Instagram @cmurphyfitness on Twitter How did they meet? (5:44) When did he use social media as a business? (7:35) What got them into fitness? (12:59) How much fitness education did Brandon have? Born entrepreneur? (21:30) For Connor, what has been the most difficult part of fame? (25:22) Does Connor struggle with his personal relationships? Being an introvert? (31:25) Does Connor have a plan for his page? (33:50) What is the process like to produce content for his page? (35:08) What makes Connor’s page stand apart from the rest? / Rewarding good content (38:00) How shooting thumbnails first on YouTube can get you more clicks? (46:47) Confirmation bias (50:40) Has Brandon always been growth minded? (52:15) What is the goal of their podcast? Any hate? (54:35) Hard to get away from social media? (57:50) What is the best platform to monetize? (1:07:00) Brandon’s 3 step Facebook ad formula (1:13:30) What are some easy pieces of advice for someone getting started? (1:17:00) Related Links/Products Mentioned: Freakonomics - The hidden side of everything Freakonomics The Art of Charm: Advanced Social Skills Training for Top Performers Hit Makers: The Science of Popularity in an Age of Distraction - Derek Thompson (book) Discipline Equals Freedom: Field Manual - Jocko Willink (book) Win Bigly: Persuasion in a World Where Facts Don't Matter - Scott Adams (book) Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked – Adam Alter (book) TechCrunch - The latest technology news and information on startups Facebook vs. YouTube: Who’s winning the video marketing battle? Featured Guests/People Mentioned: Brandon Carter – (YouTube) Brandon Carter (@kingketo)  Instagram Brandon Carter (@BCarterMusic)  Twitter BrandonCarter.com | Certified personal trainer & nutritionist Connor Murphy – (YouTube) Connor Murphy (@connormurphyofficial)  Instagram (@cmurphyfitness) | Twitter Connor Murphy -  Facebook The Adonyx Podcast with Connor Murphy and Brandon Carter Bill Phillips (author) Tim Ferriss (@tferriss)  Twitter Robb Wolf (@robbwolf)  Twitter Chris Kresser (@chriskresser)  Twitter Chris Brown (@chrisbrown)  Twitter Jordan Harbinger (@TheArtofCharm)  Twitter Elliott Hulse (@elliotthulse)  Instagram Hodgetwins (@hodgetwins)  Twitter Donald J. Trump (@realDonaldTrump)  Twitter Dwayne Johnson (@TheRock)  Twitter Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

If you want to pump your body and expand your mind, there's only one place to go. Mite, op, mite, op with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. When we first started the podcast, we had a few goals and targets in mind, one of which was to give fitness professionals information that would help them build their business or help build their reach. And one of the things that we identified early on was how big of a role, social media, and like Instagram, and Facebook, and podcasting, and YouTube, how big of a role those play now in building a fitness business.

I mean, when we managed gyms, it didn't exist, it didn't matter, right? It was all about the brick and mortar. So we're trying to bring guests on the show that can provide information to help some of you guys build, some of you guys and girls build. I've been pushing for guests like this for quite some time, you know, so. And I definitely think that because I was out of all of us,

probably doing the Instagram social media thing and you're on their first. Yeah. And really diving into a lot of these, these guys and girls that, you know, had millions of followers on YouTube and, and Instagram and Facebook. And real easily can people get turned off because they don't, their message doesn't align with them or, oh, they say this and I disagree with that. And I'm like, to me, that's such a small, small-minded way of thinking is to shun somebody or not pay attention to what they're doing because your values don't exactly align with them

or they're different than what you are. Or maybe they're presenting fitness information you don't agree with. Well, and I'm the opposite. I'm attracted to that. I'm curious. I don't wanna just talk to people that are just like me or did it just like how I did it.

I wanna talk to people that have done it completely different or maybe do it a way that I totally would not recommend doing it for somebody else. But there's something to learn from it. Yeah, absolutely. If you've got millions of subscribers on YouTube or followers on Instagram or whatever, there's something there that is working to get that. Now, whether you agree or not with that method, it's important to learn about it.

And this is something that I learned as we've been doing this podcast later on was like, you can learn from that and use it in your own way to help build your business. And so we've been trying to reach out to more people who seem to have a massive audience. And the two people that we have on this podcast that you're about to listen to, Brandon Carter and Karner Murphy, together have millions of subscribers and followers to their social media and especially on YouTube. Their YouTube channels are extremely popular. So we want to have a moment.

You have Brandon Carter who has built his social media empire through radical honesty. That's one of the things that I do respect by the guy is, you know, if you watch some of his stuff, you know, he doesn't try and claim that he knows everything. He speaks to you from what he's learning currently right now, and I think that there's something to take away from that, because we do live in this world of so much bullshit and to have a guy who's just like, you know what, I'm going to put myself out there, I don't really give a fuck what people think about me and see where it goes.

And I think that he's a great example of that. And then you see Connor, who's like, what is he 20? He's a fucking young. He's young, he's a young boy. I know he's in early 20s, yeah. Early, yeah, he's 20, 21 years old. And. His page is YouTube channel,

he's got a couple YouTube channels, but the one that got real popular was him doing these funny skits where he'd go up to girls, take a shirt off and say whatever you wanted to. And the funny thing is he has all these young guys that are looking up to him because they're like, oh man, you really helped me build my confidence. You know, doing some of that stuff,

but the entertainment factor, the way they edit their videos, like how they're able to get their videos to earn their time. Oh, it's very well. It's an interesting information. It's very well thought out. I mean, when you get a chance to talk to these guys and hear this episode, then they share quite a bit of that in their on how and they go around now and and help others do that. You know, it's very

methodical. You know, sometimes when we watch people on YouTube or social media were just like, Oh, there I can't believe these idiots are so popular and so huge, all they do is silly stuff. But it's like, no, I think when you get to the level where they're at, where they're reaching millions of people, I think it's naive to think that it's just dumb luck that somebody got there. These guys know what the fuck they're doing

and they're feeding and playing right into it and then you as a consumer need to know that. For sure, so if you're in fitness and you wanna build a business, you should listen to this episode, take that information and utilize it for yourself, however you like, but it's important information because again, really to build a business

now and moving forward, you'll need to know some of this information in order to do so. So, Brandon Carter, he's on YouTube and Facebook. On Instagram, he's known as King Keto, and on Twitter, he's B, he's B, Carter Music, and his website is brandincarter.com. Then you have Connor Murphy, he hosts the podcast,

The Adonics podcast. He's also on YouTube and Facebook. We have an episode on there, right? Where they interview us on his podcast Conor Murphy official on Instagram and what is that see Murphy fitness on Twitter? So without any further ado here. We are interviewing the social media Celebrities branding Carter and Carter Murphy. How did you guys meet tender? Tinder? No, that's how we make. That's how we make. We're a grind time. Grinder. I should have known. Wait more serious.

I was in there, you know, I use it for business basically. Find your best partners. I just need a guy who can like strong guy who can like, just help me. No, no, no. What happened was man, you know, Con Connor's demographic is like young guys, right? Like young guys, right? And I'm outside of that demographic. I'm old, man, I'm old.

And my employees though, they're young folks. Children, just children. And they were big fans of his. And they kind of put me on. They're like, oh, this kid, man, he's growing. His YouTube is getting crazy. It was my CEO, oh, Trillstein over there. Yeah, he's like 22 or some shit.

And he said, yo, this is kid, he's growing. And he's like, oh wow, this is crazy. He showed me the videos. Like, yo, this is interesting content. Yeah, this is interesting content. And he reached out to him. And we just said, hey man, let's go to Austin and film some stuff, man.

But then we got along. How long ago was this? How many years ago? I think this was around like March or April, this year, right? Oh, this is just that reason. You guys are recently just linked up like that. Oh shit. No, where was the views like?

Yeah, where were you at before and now? So I think, I was way less than it was now, man. I think I was around like, Trilstein Prime, it was probably like 400 or 500,000 subs on YouTube, I think. And now I'm around like 1.3 million on my main. That's what I mean. I doubled it.

Let me ask you this, Connor. Let me ask you this. So when you first turned your Instagram on, was it with the intent to build it like that or were you just kind of fucking around? Absolutely, I think. That was a space, that's a YouTube that's that with those numbers.

Yeah, well, yeah, yeah. Yeah, that's why you do, but I actually did start with Instagram, but it didn't take off. I got my popularity from YouTube, but yeah, man, a lot of people, they go into this thing, oh, it's just a hobby, you know, and then it blew up. I didn't think it liked that at all. All right, I was a junior in college and I was trying to avoid, you know, a boring nine to five desk job, you know, I was majoring

in computational math and economics. And that was the direction I was going. What first motivated you to even think to go that direction? Hmm. It's a go to the direction of like trying to build a business on that because there was a moment for me when I like I was even on to go that direction. Mm. It's a go to the direction of- Like trying to build a business on that, because there was a moment for me when I, like I wasn't even on any of that shit. Like, so I'm 36, I'm older cat, so, you know, I just, Facebook came along, I was already too busy for Facebook,

and I turned it on just to have, connects my family, but I never gave a shit about it. And I heard about people making money off of Facebook and before Instagram, right? And Twitter and stuff like that. I'm like, I haven't met anybody personally. So at that time, I'm kind of like, I have whatever bullshit.

And Taylor, who you guys met, who works with us now, he was actually this young 22 year old kid who was making money on Facebook. He was making really good money. And I was like, first person I ever met, I was blowing away. And that's what motivated me to turn mine on with the same. And so I was wondering, what was it?

Was there a moment for you? So I don't know if there's one moment. It was like the closer and closer I got to having to like start applying for normal jobs. The more I realized like, damn, I really don't want to do that. I think if there was any moment, man, I was working in an internship.

That was just a thing that, you know, juniors and college did, man. My parents were like, yo, you gotta get an internship. It'll help you, you know, work experience. It'll help you get a better job. And it was the most awful experience. Like I've ever experienced. It was so boring.

I can't even, it was so boring. I don't even remember like what the company did. It was, we were doing such like meaningless work and I ended up getting fired from that job. Why did you get fired? You got fired, wait, wait, she was very devastated but I was I was kind of happy that I got fired but we both got fired the same day you guys can speculate all you want but at that moment I realized man like I working for someone has like limitations. Yeah man kind of wanted to fire me where you can

fuck his coworkers. Where is that? I'm with you. I'm glad you guys had the relationship to say that because that's what's on my mind and that's what I was going to say to you. We're early into this. He started. No, man. He wanted the fuck his coworkers. That's why he started this whole thing.

That's pretty much it. Yeah. Exactly. So ambitious. Yeah. But, man, I mean, it's basically, I just wanted to, I wanted the freedom. I wanted to do something I was passionate about, man, yes. Kind of why anyone wants to start their own business, you know?

Now, did you know how, what the reality was at that time? Because I'll tell you right now, I think there's a huge facade out there on how much money there really is. I know a ton of guys that have 100,000 followers and they don't make hardly anything. So a lot of people think that, oh, once you get to a million

or once you, that the work is over and you're just rich. Right. Did you kind of think that way or did you have a better perspective? I was pretty rational about it. I had a pretty good perspective. I knew at the start, I was just focusing on AdSense. Right?

I actually started getting a lot of views on YouTube. Like it was kind of abnormal for fitness YouTubers. I was actually making... He was doing it right, man. Yeah, I was making it up. He was doing all the ads. It's not typical, it's not some you should plan for. You're right, but he was...

I mean, I was being in five figures a month just from ads, right? And so that was kind of my goal, and I realized I wanted to turn it into a business later. I knew it was out there. I knew if you get popular in the fitness industry, you're going to want to sell programs or supplements or clothing or something. I was planning to do that, but starting out, I really just wanted to get popular and start

making some sort of ad sense in a blew up way faster than I thought. In a matter of months, I was like, wow, like I was making decent money off of just add sense. Did you put together like the formula of what was working for you? Like where, like oh this, when I do this type of shit, people eat it up and people don't really care about this. Yeah, yeah. Right away or how long did that take?

Before I even started. It was well thought out before I even started. All right, I looked a good tip I have for anyone who's trying to start out and make content is see what's working and then see if you can adapt it. Not exactly, yeah, pretty much. But try and make it unique to you. Try and put a little of yourself in it

and try and improve on a little bit. So I saw there were a couple guys that do, they were doing things similar to what I do now, just not to the same extent and not enough. Like for some reason, people love that content, but they only put out like a few videos of that type of content and I was like, wow,

I can put this content out there and people are gonna love it because there's not a lot of it out there and I can improve on it a little bit and people are gonna love it even more. So I knew I was 100% positive that this content was going to work, right? And I just had to do it, you know? Now what got you both into fitness?

Why, why fitness? Well, for me, man, I used to get beat up in high school. I got, I got from South Side Chicago and I got sent to a military school because I got into some trouble in Chicago and I went I Was there on some sort of like affirmative action Scholarship thing and I was like don't want it only black kids there, and you know came with his own unique set of challenges And I end up getting a lot of fights

And I don't think I don't I don't think the kids were racist. I think kids are just assholes, you know Yeah, they're just like, you know, like and I just wanted to fight better man I started working out for violence filing purposes, you know, they improve on my Yeah, to get better at fighting and I don't know I just it just changed who I was and then I started to just love it You know, it was before it was you to like I'm around same age as you on 35 So like back in our day, there was no like YouTube I wanted to just love it. It was before it was YouTube. Like I'm around same age as you on 35. So like back in our day, there was no like YouTube.

You had to like read books and stuff. It was probably better, right? But this is the name Bill Phillips who I looked up to. Oh, I know. Like a lot. He was like my guy and I just followed everything he did. Oh, what a great person to follow. He's a business man.

He's the smartest businessman ever. He created the modern supplement industry. You know that, yes. You know that EAS still just kills everybody. And we don't even see them. You don't even see them on Instagram. You don't see me where, but they dominate everywhere. They still have laboratories I believe.

They sold it for 150 million back in like, early thousands or the 90s or something like that man. And yeah, many crushed it man. Yeah, they crushed it Yeah, so that got you into fitness and then what got you into fitness media? Ah, all right, so oh okay, man Yeah Just store all right, so anyway, you know, I went to college, you know, I was a trainer there and it was cool You know whatever college school and I got out, you know, whatever college school. And I got out and, you know, I actually got out

of college, I got signed to Sonny Records as a musician, as a rapper, I played drums, keyboard and a production and that's what, looking at your studio, like, you know, like I appreciate what you guys got going on here, you know. And then I got dropped from the label when they merged with BMG. So now I'm in Manhattan because I'm with a man in New York.

And I'm like, oh, I'm broke. And I'm then going on. And so then I started selling drugs. Yeah, I became a drug dealer. I was going back and forth from... How old are you at this time? I'm like in my early 20s. Early 20s?

Yeah. And because I was just looking for... I was just trying to make some money, man. this time I'm like in my early 20s early 20s and Because I was just looking for I was trying to make some money man and then I and then Like some serious money and then my father When I started but so then my father He actually committed suicide. He was in some other stiff to You know, yeah a lot of stuff in commas. stuff in common. My dad took his life when I was seven. Oh man, I heard it. And I grew up in a very rough childhood.

It was an abusive home, all kinds of shit. So I had all kinds of similar background. Do you attribute a lot of that to who you are today? Oh, for sure. Like for sure, you know, cause after that happened, I felt like, oh man, I gotta, now I gotta like take care of the family man. Like it was like a different kind of pressure.

You know, like, you have siblings? Yeah, I have an older brother, but, and I, but he's a half brother, right? And I have a sister, right, who's still kind of like, dependent on my dad or whatever, and she had a son, and I was like, oh shit. So you felt responsible? Yeah, I felt like I was the guy, you know,

because my brother wasn't really in there with light, and I felt like it was the guy. And then at the same time, when my other friends was doing the same stuff as me, you got sent to prison for murder. And another friend of mine was killed. So I was like, all right, let me stop this bullshit. You know, what music ain't working,

crime's gonna send me down in this path, obviously. The only other thing, I was really good at and passionate was like training people. But that wasn't bringing in, like, you know, bringing in prostitutions, bringing that path, obviously, the only other thing I was really good at and passionate was like training people. But that wasn't bringing in, bringing in prostitutions, bringing that kind of money, right? So I had got other jobs, I was working on my boys moving company and I was working at Managing Mother Boys Restaurant and training people was like,

and then I had a idea that I read a book called The For Our Work Week. I met Tim Reese in the name of Cool Guy with me. It was a great moment for you. Yeah, and I was a big deal for it. It was like a fucking big deal. I was trying to. I bet it was a big deal. It was a big deal, but like.

Well, think about that. That's life changing for you. Read that book. It changes your life forever. Then you finally get a chance to you're at that kind of level where you probably get that you get the time of Tim Ferris. It's pretty fucking cool. Yeah, it was a moment, man.

It was a big moment for me. But I read the book and I was like, man, I can do this shit. And so I had that dip for supplement because I was taking a supplement from G&C. I don't wanna say because I'm a shit on the company. But it was like fucking in my blood pressure. Like my blood pressure was crazy.

It was a fat burner. And I thought, man, there's gotta be like a natural alternative or I turned it more than something that won't like hydroxy cut or one of those I'll tell you I'll tell you I'll tell you like I'm the camera. I just don't want to shit on them It was intense I put it like that you know and and and I came up with the formula And I found a way to get it manufactured and then I had to develop, I hustled up, you know, you know, thousands of dollars to get this all,

I'm like, man, I got in the way. Hold on, you came up with a supplement company before you had anything on YouTube. I know, man. Yeah, man. That's really shit. That's backwards. I mean, say that backwards, I mean, because you've obviously done well, but usually see the way around, like get the audience and then release a supplement

You own sponsored athlete right? Yeah, man. Yeah, I was I think that's smarter right because well obviously at work Yeah, no because it's like I'm okay So I needed a way to to mark this and I was like fuck man. Maybe else I got it. I mean I started YouTube page and I asked I bought a Flip camera room of cat daddy got one of those stories that like yeah, I'm a very rare story dude I'm very You eBay man Cuz I had a money to get it, you know new and I bought the flip cam bullshit flip cam started making videos and

You know long story short, you know now we got Fast forward a few years, you know a hundred million YouTube views 1.6 million Facebook fans, seven figures, supplement and fitness company, 10 employees, customers all around the world, you know. And what do you think, what is it that's drawn, do you share your story? Like do you share all this?

So do you think that's a lot of the reason why people are attracted to you? And I think so, because a lot of people have a lot of stuff going on. Especially like people who come from where I go back to Chicago on the south side, like those kids don't think they're going to grow up and be like hedge fund managers or or they don't see a lot of hope, right? So I hope that my story is like, oh man, maybe I can do something positive without being

like a rapper or athlete or criminal, right? I can do something to be successful. I hope that, that's kind of it back in my mind. You believe in fate? Do you believe in fate? No, I don't really believe in much. When you've been through a lot, it's hard, dude, you know? Yeah. I don't know, dude, you know? Yeah.

I don't know, I don't know, maybe I'm open to it. If you sound like you sound like you got something brewing in your body. No, no, I'm just because of your stories just sound so incredible. Oh, thank you, man. No, I mean, it wouldn't be so great if you knew how, like I skipped a lot. If you knew how hard we worked, man, like it wouldn't, it wouldn't seem that impressive. No, well, actually, I think that's, so I'll be very transparent with you guys up. You know, when we get guests on the show,

typically we do like a rob, we'll have Chris Cressers, these guys that are like, super like doctors about fitness and health. And lately, we've been doing a lot of people that are like fitness influencers and everybody was like, I can't believe you guys are gonna bring those guys, they believe in this or that.

And it's like, listen, what I really, what I was really drawn to you guys, both you guys, is you feel real and honest. And I think that that's one of the messages that we push through MindPump is that the transparency is the future. We're in an era right now where, and there was so easy to hide behind a company

and you can't do that anymore. Everybody has to, like what you're seeing is, the brands are kind of going away and it's now the people that represent the brand, right? And you're influencers. And so I feel like you guys are both really, really real guys, and that's probably where your audience came from.

Did you have to go through any really real? Yeah, well, I did you guys, I mean, well, have you, yeah. Did you guys, I mean, did either one of you, you guys are fitness influencers, but yet, how much education or experience did you have? And then I know you see your trainer a little bit. Oh, I mean, I've been a trainer for like 17 years, right? So that's something I like, you know, it's a big deal to me, right?

Like I was like, you know, Connor was sitting in his pants. I was trained to be cool with that. You know, like, no, but it's all good. No, no, it's a, yeah, I mean, I trained for so long, you know, and education, you know, I certified trainer, you know, said for so long. And just, the most of the education came into business

where I'm like, you know, you know, we got a business degree from Howard University. And plus I'm, I spent like 50 grand, more than 50 grand this year on just like other educated courses. Oh wow, that's awesome. And stuff like that, like yeah. And then what was really cool is man, like what I'm into now, man, it's like,

because we kind of said he wanted to come out of courses and stuff, when I met him, I felt like he didn't have that. And I was like, yo, let's do it. You know, like because he was was just going off sponsorships. And some of the companies, I felt like they wasn't giving him what they, he was worth, man. And being in his shoes, I had more subscribers than him at the time, right?

So I've been where he was at. And so I had empathy, right? And also, I just knew, you know, like that. If he had his own shit, you know, it would do really well. Yeah, that's kind of what's been happening. Did you do something else? Like what did you do for business? You said personal training.

I mean, have you ever built something as big as you could built now? Like, did you ever do anything else close to that? Or, I mean, nothing close. You've been in entrepreneur forever? Yeah. Yeah. And, you know, uh, well, I mean, being a junk dealer, like, it's the same shit, right? Like, you buy it for cheap, right? You buy for cheap, then you, you package it and then you distribute it, you know, like you just, you buy it wholesale, package it.

It's no different. Maybe put some branding on it and then distribute it. We do the same. It's no different. Maybe put some branding on it and then distribute it. We do the same shit. It's never moving, pal. They talk about this in Freakonomics. How drug dealers are just excellent business people. It's the same shit. Yeah, they just supply it towards.

And the margins are better. Like the margins are actually better. You know, like, that's why, like, and I'm not trying to glorify crime. If anything, I'm trying to tell like people who like maybe pre pre you know

predisposed to going that route they're like no man is you can you the same exact skill say can be applied to something positive that's true and the same numbers exist too that the the one because there's a lot of not very successful drug dealers to yeah right there broke smoke in their shit all time right and then those ones that are really successful the most the ones that are really successful even do me that's not me. Right. Even someone who's really successful like that I mean they know me transfer over it's the it's the skill says went now did

you connect that right away did you or it was it later you been older mature and looking back like did you just blindly kind of transition or would you like okay I'm gonna apply these skills to this oh yeah I never want I didn't want to like do this still drugs I was 70 right it was just trying to get I was just trying to get it in you know like I was you know young kids you do stupid stuff you know you take maybe wrist that you shouldn't take you know um uh that's why I like I'm my economy because he's like, you wouldn't know from his videos, but in reality, he's like really mature and level headed. Like if I was as successful as he is now at his age,

I would have definitely used that leverage to kill myself on my accident and probably ruined the lives of everyone around me. You know, like I wouldn't have been able to handle. I just know the way I would have been able to handle that kind of famous success at his age dude, it had been some real like, like you see the other famous like Chris Brown or like people with this going, hey, why are,

that would have been me. It can be a curse. Yeah, that would have been me for sure. It can definitely be a curse. What's been the most difficult for you, Connor, for this whole process? What's been the hardest part? Absolutely starting out, like no question.

Like before, like doing all this before I actually got popular and had a following. I went to college at a small university, like 2,000 people, and I had like a spotlight on me, like everyone knew what I was doing. I had a YouTube video get like a few thousand views, and that was like world wide news to the college, right?

I had them do, they did a newspaper article on me just cause I posted a YouTube video. So everyone was watching me and when you're posting douchey shirtless Instagram pictures and they're getting like five likes, it looks kind of bad man, like it just looks like like you're kind of a loser and they're getting like five likes. It looks kind of bad, man. Like, it just looks like you're kind of a loser and you're, you know what I mean? Like people are making fun of me.

People like, wow, look at this douche bag. Like, what the fuck is he doing? Like, put just posting these shirtless pictures on Instagram. And that was tough, man, especially because I went to a small school, like everyone was making fun of me, man. I know like, man, there's just one moment that really got to me. I was actually in a fraternity. And even though I was in a fraternity, I still had no like, man, there's just one moment that really got to me. I was actually in a fraternity.

And even though I was in a fraternity, I still had no friends, man. Like they were just, you pay for that fraternity, they used to be your friends out of me. Exactly. Like they were just not my kind of people, man. They just,

they had different hobbies than me. You know, I was, I don't know, I'm naturally an introvert. I don't make friends that easily. And I, which I think is crazy when you, because I guarantee anyone who's a fan of you and watches your shit.

They think you're an extrovert. They think you're probably the most outgoing personality they've ever met in their life, because that's what you actually look like. So you consider yourself an introvert? Oh, absolutely. Absolutely. And I, so you turn it on for camera,

you just like, does it give you the ability to be someone else? And so it's comfortable? It's interesting because it's still me. It's just like, of course it give you the ability to be someone else? And so it's comfortable? It's interesting because it's still me. It's just like, of course it's you. I've been able to, I've just been able to like break out of my shell, I guess. What is that?

Did you got to dive into that? That's like, that's your secret sauce right there. That's gotta be your thing. I mean, because you're not that character, but it is you of course. What is it? Is it the adrenaline that does it? Like, do you feel like you're performing because you're not that character, but it is you, of course. What is it? Is it the adrenaline that does it? Do you feel like you're performing

because you're looking at a camera? I hate it. It's the hardest thing in the world for me. So I think, yeah, man, I think I don't, I love most about me. But there is one thing, if there's one thing that I really disliked about me was my like introvertedness and like inability to, or like nervousness when I like talk to people, like socially, like I just, I never had any friends.

I was always, I had social anxiety, man. I was never very comfortable in the social scene. Fuck me, this must have been hard as fuck for you right here then. This is all right, it's better now. Obviously, but back then, I hated that about myself, man. I absolutely hated that about myself because I wanted to be able to interact with people.

I wanted to be able to have fun socially, and I didn't like that. So I really, really, really wanted to change it. And I think that's what it was. So once I started making YouTube videos, like yeah, I wanted to build a business, but a huge benefit that I realized from the beginning is wow, it's gonna help me break out of my shell.

It's gonna help me become more outgoing. And so it was difficult, but it was kind of fun. Like, you know, I would videotape myself on camera, and I would watch it, and I'd be like, wow. I thought that I was being energetic, and it was the most monotone, like boring thing ever. And so I was like, not at all what I thought I I was being energetic and it was the most monotone boring thing ever. And so I was like, not at all what I thought I was like. And the more I would practice and be on camera,

the more I started to be more and more outgoing and what I started to build the personality that I actually felt like I had on the inside, if that makes sense. And yeah, so it was really just that process of seeing myself on camera and kind of practicing. I mean, just like anything man, it got better and better with practice.

But it was really, it was that desire to be able to be like socially successful because I'd been like a total nerd, introvert, like no friends my entire life. What is that? I was just gonna ask you then, because I mean, how self-aware do you think? You think you're a pretty self-aware guy?

Because you sound like you're pretty self-aware, talking about you know you're introverted. And this, yeah, I believe so. And a lot of people would never realize that from the videos because what I do on camera, I admit is absolutely ridiculous. But in a lot of ways, it, well, it built a business off of it and actually motivates a lot of people it, well, it built a business off of it

and actually motivates a lot of people, but yeah, it's absolutely ridiculous. Like, people think, some people think that I take myself seriously on camera like I'm actually, you know, I don't know, man. Yeah, I would say that I'm fairly self-aware. Is it a character? Is it like a version?

I think it's a character, but it's based off but it's based off of parts of you, right? It's weird, man, because it's not fake. It's not fake. It's not fake, but the things I do in the video, I would never do in real life. You know what I mean? You're doing it just for the videos. Yeah, like my person now.

Does it ever cross your mind though? Why not? Or maybe I should. Like, do it fake. Do it for real. What do you mean do it for real? Like, because you're saying that that's not real fucking really do that because I would expect because I was gonna take you to Vegas with me and I'm like I'm gonna take this guy. Oh, I'm gonna do this like with him and I together we're gonna be able to pull some shit.

Oh, we rolled out there and you looked at me like no bro. I ain't doing that. I would be guys. I have a cameraman. Yeah. Do it. You like. and you know, doing it. You got it. We'll see. I don't know Matt. See, I guess this goes back to my, like, introverted personality. Like, I, like, naturally, I just wouldn't, like, just for nothing, like, like, doing that kind of crazy stuff like around people.

I don't know. And so it was kind of the YouTube. Now, don't get me wrong though. It is fun in the moment, but there's something about me that just wouldn't do it if it wasn't for the camera, you know? It gives you a reason or excuse me. The irony of it is, do you think your audience,

the people that the fans, do you think a large percentage of those fans or guys that were just like you? Absolutely, absolutely. Hell yeah. We run his emails, stuff like so we see a lot of the response and like, yeah, a lot of those guys. Yeah. A lot of those guys, man. Guys who are afraid to talk to girls.

Connerd, do you still struggle with that? Like, your friends, like, your relation, do you still, do you struggle with that now, like, with your personal relationships? I mean, yeah, man, like, it's always gonna be, I'm always gonna be an introverted guy, man. But like, I'm content with that. Like, I don't, some people, they need that, like,

social environment to just, like, thrive, you know? I'm cool with being alone, but, I mean, it's much easier for me to make friends now, interact with people and stuff like that. But, um... I mean, you're talking to 10 million people like a day, so you're really not that alone. It's a big, really famous man.

Friends find you. Yeah, man. I don't know. Do you find yourself in moments so still, as an adult and blown it up business wise, and then you get into outside, no cameras, interactions with other friendships, relationships, real girlfriends, what does that like for you? Yeah, man.

The introvertedness will always be a part of me. It's gotten a lot better, and I've grown a lot more confident, right? Like, I don't know, I don't think you can really fake confidence, like confidence kind of, it comes from your actions, right? So what I've done has made me confident.

But yeah, man, like I'll still get a little nervous talking to girls and stuff like that. I mean, I don't think that can ever. You're human really good, Yeah, yeah, man. Especially if you like them. Right. That's what we fuck up. Yeah.

Now that you see, when you're seeing these kids coming on, watching your videos, a lot of them themselves probably feel like they're not, you know, that they're maybe socially awkward or they're not, they're introverted or they want to be more outgoing. They watch your videos that motivates them. Does it make you feel like, oh, I'm doing something good now? Like, I'm helping people?

Absolutely, I mean, that's a huge reason why I started all this because yeah, like, like the money is cool and stuff, but. Fine. I mean, I could have made this much money going, I was planning, you know, I had like a 4.0 GPA majoring in like computational math and economics. I was on my way to getting a really lucrative job,

but, but yeah, see, this is the reason I wanted to develop a following is because I have influence over people. I can actually change people's lives. You know, like I say something, it can actually affect a lot of people, and I think that that's just so cool. Like it makes me feel like my life matters.

You know what I mean? Being able to affect all these people, yeah. Now do you have a plan for how your channel's gonna continue to evolve and grow or is it gonna stay? Because at some point, right, you're gonna look at it and be like, okay, where do I go from here? And I can even hear what you're talking about helping other people become more social

is that a direction you're looking to go to help people with that a little more specifically or? That's interesting man. I really haven't thought about that like a kind of like a social like development type of course. I haven't thought about that but that's that's a good idea too. I stop being weird. Yeah. Kind of murky. The murky method. Stop being a fucking weirdo all the time. So we started out... That's a good idea, man. Hey, man, that's what I'm here for, man. Yeah, we started out putting out a fitness program, right? And now we're doing some more coaching-type stuff.

And yeah, man, that might be a direction we go to. I like the man-person of element always works, you know? Yeah, for sure. We might do that, too. Yeah, our friend over at Articharm. And if you're a good friend. Oh, Jordan, yeah. Jordan came by our office and a man, man. Did he say, yeah, I see like a perfect fit

for Jordan and his crowd for sure. Yeah, because he does that. They have a course like that where they, not specifically that, but they kind of help guys develop their, develop themselves. Social awkwardness. And they do very well. They do very well with that.

To share a little bit about the process, because I think a lot of people too, don't, or misunderstand how you make money on YouTube and how it still is a job. It's not like you make one viral video, you get rich and you're done. One of the things that even, we put out a video every single day that,

I mean, it's, it's work to keep coming up with that content all the time and you guys know that not all of them go huge and some of them know, so what's that process like for each of you day to day? Like before I get into that, before we even listen, the stuff that I did to really blow my channel up, it's not, it doesn't work as well now. Like the algorithm. Yeah. But

well, we'll talk about that. Talk about that. Well, like, it's different. Like when I first started, we're not, we're not, okay, so one of my mentors, before I knew him, he was my mentor, but now we're legit friends at Elliott Hose. You guys went down there. Oh yeah. That's my dog. I saw what he was doing.

He was just, it's like back in the day, he was just throwing videos. He had content, but he was throwing it. It looked like it went straight from the SD card to the computer, no editing. He didn't care if you messed up one take and I was like, yo, that's how you do it. That's how you, and it was like,

it was, he was going for it with, right? And I think that worked. And then, you know, I saw the Hodgson is doing the thing, man. I mean, them especially, they were doing it in a webcam. I mean, from there, from their computer, you know, you can see him press off right or on, right? Like, okay, it was just volume.

And I know they were successful and they all had over a thousand videos. So I was like, bam, I just, I took that same method, man. And I started doing a video every day. And then the one thing I was doing was like one year for like half the year, I did two videos a day. I was just going for it, man, not going to melt. And the really SEO, you know, study the SEO and I was getting them ranked really well and that's kind of what blew my channel now. Then, but now it's different.

It's like, it's been a change and it kind of snuck up on me. Like the algorithm is like not the same as it was and I talked to a lot of other like older YouTubers who build big and it's just not the same. Not kinder on of them. He came in on a new model and figured it out and actually to the point where he's the best now. You know, like he's the best I've ever seen. And people think you would just get depression. He's like a douchebag but, or like just a silly kid, right?

Because, but he is, like I said, he had a 4.0, you know, and. So he'd be better off to tell you what's working right. So tell me what you saw. What did you see? And what did you do? That was so different. Well, so how did I blow up on YouTube? Well, we got the old way where we're just pushing out volume, shitty, whatever,

more content to a day. That's the hustle to get up there on the top of the oboe where you get put up there. Which those that are watching, that's the most important thing. get up there on the top of the algorithm so you get put up there which those that are watching that's the most important thing. I mean, yeah, you can make the coolest video in the world if you're not getting seen by a bunch of people, you didn't get to get shared, right? Right. So good book for that's hitmakers. I don't know if you guys are right that books, a great book right there. But what did you see that that older wave of YouTubers that were bigger that what they were doing and then what you decided to

do? Pass us all. Like all of us, you know. I could probably, man, I could talk about this for like hours. Well, go, let's go. But you got somewhere to be or what? No, we came out just for the, just for the, I'm just pumped.

Yeah, we just did a whole event on this, man. But so I think the main difference, man, is like a, so how most videos now that do well, right? They go somewhat viral. They reach a new audience, right? They get there through suggested videos. They don't get there through search. Or subscribers anymore.

I don't even think subscribers is that important. That's more. It's not. So like, say I have a video that gets like 100,000 views the first day, okay, like that's, it mostly comes from the subscription feed. But if I have a video that goes viral, right, it's several million views over the first few days, right?

It got those views because YouTube is suggesting this video to other viewers somehow. So you know when you get on YouTube, there's videos everywhere, man, there's video on the sides of other videos, there's videos in your homepage, right? And YouTube is suggesting you videos based on a bunch of different stuff. So, the key is getting your video

to rank high on the YouTube algorithm. So it gets suggested to a bunch of people. And the algorithm is mostly based on, like, so the click through rate, right? So say a video pops up, right? How many people click on that and how many people just ignore it? How many people see it?

And click on it and how many people see it and ignore it. And then watch time and audience retention, right? So watch time, right, the total time, the viewer watches the video, and audience retention, the percentage of the video that... What have you found like sweet spots spots like 12 to 15 minutes? Is like, the sweet spot to be at time wise? Or do you know that?

So it depends, cause I have two channels, right? I have a main channel where I do the... Do she prank? Sure does. Don't be ashamed of that, man. I love that, I love that kind of thing. No, don't get me wrong. I do too, bro.

You guys wouldn't be here if we didn't like that. It's where we got it. We wouldn't have you down here if we didn't like that shit. There's a reason why you're here. I think it's fucking really smart. I think it's really clever. We can go into how like this very from the business strategically how he just the way he markets himself, why was so successful when we turned into a business.

But I want to talk about YouTube first, because it's something like something really important there that I've never seen down before that we did. when we turn into a business. But I wanna talk about YouTube first, because it's something really important there that I've never seen down before that we did. So the YouTube algorithm, a lot of people hate on it. I, maybe it's just because it's helped, maybe it's just because it's helped me, but I think it rewards good content, man. So in my main channel videos,

there, we make them around four minutes, because that's what does well, but our vlogs, we make them around four minutes, because that's what does well, but our vlogs, we make them longer, man, between 10 and 20 minutes. And really, I think the key is, if it's good content, like go ahead and make it longer, but don't try and make it a certain length

and just throw shit content in there, because- Because they drop off, it doesn't matter. Right, because remember, the audience retention is- It's up there too. It's really important, right? So really, what you can control is trying to get like a good title and thumbnail, right? To get people to click on the video

and there's a lot that goes into that, man. In fact, we, I think of titles and thumbnails before I ever shoot the video. Yeah, if you hit that and- If it's a title and thumbnail before even- Right, that's how important it is. And then so there's that. And you want to try and somehow keep the viewer watching it all costs.

And there's a lot of different tips and tricks to that. To get the audience retention as high as possible, there's like a formula that I actually like telling you to be fair. I'm trying to like you get a Easter eggs later on like you have in this video, makes you guys I'm going to show you this or tell you that. Exactly, I mean, it's basically just leaving something at the end and maybe getting people excited for that piece of content at the end somehow.

Right, and so it gets people watching till the end. And we do that a bunch of different ways, the thumbnail, whatever the thumbnail is, we want that scene like at the end, because people click on it for the thumbnail, right? So actually do like a screen shot of it. You don't do like a graphic designer or anything like that, right?

No, no, I found that we might put some kind of text if it needs it, but we like that scene to actually be in the video because when people click on that, they know that that's in there somewhere, and so they want to search the video and find that. So you don't write it on the, you want it to look like it's really out of the video. Right, and sometimes it needs, sometimes we need to explain

something or it needs a little something and we'll put text, but most of the time, yeah, it's mostly just a screenshot from the video, but remember a lot of times we set up the thumbnail, like we wanna make it good, so it's not just like we filmed the video and take the best screenshot. We took a picture for it. Wow, we purposely, yeah, and then, but to make it look like like we filmed the video and take the best screenshot. We took a picture for it. Wow, we purposely, yeah.

And then, to make it look like it was in the video, because I've been out with it. Well, no, we do actually put it in the video. So basically, we'll, it's not like we just filmed the video and then take the best part. We will purposely like say, okay,

let's do something for the thumbnail and then film that and then put a short little clip of that in the video, but then take a screenshot from that part. Wow. Right, and then put a short little clip of that in the video, but then take a screenshot from that part. Right. And then so the, the, the, is it always coincide with the story that you're telling or sometimes it off the wall totally different. So if it's off the wall totally different, some people are probably going to get pissed,

man. So it usually coincides with the story, but a lot of times with like vlogs, right? Most of the vlog, it's like decent content. It's like, you know, your hardcore fans will dig it, but you just gotta make sure to do something really interesting and put it at the end. And then another key is, is like, have a teaser at the beginning. So before the video starts, we'll basically put like the best scene, right? Like three seconds from like the best scene

or like part of the best scene and it keeps people wanting to show that first and then get into the recording. Right, so you show that first and then boom, it's the intro and then the main video starts. And that's just another way to get people watching to the end. That's an excellent formula for podcasting too,

if you guys have the editing capabilities, is you take the sound bites, set up like some of this where we have one sentence where we drop something that's like crazy. And then you wrap that into a cool little short intro to the podcast and then people want to stay all the way to the end. Exactly.

Like do you ever stage that part of the, do you ever think of like some kind of thing that could be easier to fake that? We actually don't, we have a different formula because of like what we do a lot of like some? No, it'd be easier to fake that. We actually don't, we have a different formula because of like what we do a lot of like answering questions, right? And what Sal does is he previews the,

previews what's gonna happen in the podcast because we have, we've actually divided our audience. We have a very, we have like almost 50% of our people only like to listen to the first 15 to 20 minutes because it's lock room talk. We talk about that. That's our entertainment piece. And then the back half is where we get really deep

into science, where we start. A lot of room time. Right. And sort of about a pussy. Exactly. So we have literally episodes where we've found fun stuff. Yeah.

For juggling everything. Right. We've had this whole episode where we'll do stuff like that that's off the wall. Well, we have this audience now that loves just that piece. And so we actually kind of tell people what's going on. So in the first 15 minutes you guys get this banter, then we move on to this question.

So we've just kind of segmented our ours like that a little bit. So it was kind of, man, we'll set up, we'll think of the preview. And we're like, you feel like, yeah, man, I'm bigger balls helps you live for more weights. And then I got to be like the preview or something. And then the intro, yeah, we're just like, as you two stuff to the podcast.

I don't know why we haven't been doing that man. Yeah, that's a good idea. A lot of them are. So a lot of the things you're talking about, so it's crazy that you actually either self-taught it sounds like or figured this out. Like we hired a company who that's they, who we partner with and sits down and breaks down the algorithm

and tells us that we need this much watch time. What videos are trending well? This and that. Wow. What could do? What could do? What could do? BBTV. Okay. Yeah. So that was one of the fresh plug for them right there. That's what I'd be. I would be. They, uh, but that's we have someone who we can just contact and call and ask them what's going on right now and what's training hot. We get all these analytics and stuff like that. But for someone like you to put that all together, it's fucking really, really smart.

He's a genius, he's a Michael Jordan. He is because the things that, you said a lot of things that I have heard from having this company that costs us money to have. And you've actually said things that I've never heard him say before, that's really, really smart. It makes a lot of sense like to do that. I would never think to shoot the thumbnail first.

Now how does that get you on to other videos or get recommended? So I mean, he's shoot the thumbnail first. Now, how does that get you on the other videos or get recommended? So, I mean, these hit all of them. Like, the YouTube algorithm man, like the people working for YouTube were probably some of the smartest in the world. Like, it's very complex.

Like, who knows exactly what's happening man, but it's like, something sets off the algorithm and say, okay, this person might like this video. It just, it has a lot higher chance of being suggested if it hits these, I watch time, how I answer your attention, I click through rate. But then, it's not just gonna,

like if I'm some girl looking at fashion, I'm not gonna see a Conor Murphy video, you know what I mean? There's gotta be something like they gotta- It's gotta be, I think it has something to do too, which you gotta know right away when one's taking off, right? Cause I can always tell a different video like when it's probably getting shared like crazy

because it takes off really quick. And if one doesn't take off, it almost never takes off. That's how I feel. Is that true or what you say? No, not at all, not at all. No, I've had videos just straight go viral once later and like start getting millions of views. You guys think it's serious, right?

Oh wow. You should not be like that. The YouTube algorithm has improved because YouTube is constantly testing your videos out with different demographics, slightly different demographics, slightly different people who search slightly different keywords and it's seeing what works. And all of a sudden, if it sees this group of people start clicking through it, start watching it,

they're gonna recommend it to more and more. And that can pick up months later. I've had, man, I've had all sorts of combinations of views, sometimes the video will do shit. And then all of a sudden it's good. Sometimes it'll do good and then bad. Sometimes it'll do good, it'll do bad for our, oh, it'll pick up again.

Like, my most viral videos, it's not like they get all their views and it's some nice little curve. It's like, boom, a bunch of views for a day or two or maybe even a week and then back down for a while and boom, it shoots back up like all of a sudden a month later. So, yeah, I mean, YouTube, I think YouTube does a good job,

but it's complex, it's always testing out stuff, you know? I got an idea of like, if you guys ever done, you guys do, you guys do at words advertising or like, you know, when you do like a, when you do a look-alike audience. So I think it's, like let's say you got a video and like it's getting, like kind of releases the two of his people and it's got good click- through right, good watch time, you know, and retention.

Uh, okay, you used to be like, this is success. This is doing well to a certain amount to this kind of person. Right. Right. It knows the kind of person who's watching that video. You can figure it out. Just like if you uploaded a custom audience to Facebook or adwares, right? And you say you want to have a look alike. So it'll find more people like that. It's similar to the algorithm that Instagram has too. If we all look at our explorers right now, if I checked everyone of your explorers, I could tell by the people they recommend,

the type of shit that you like. Yeah, it must have been right. You all twerk videos. Right, right. It's like a giveaway right away. You look at someone's explorers, like I can tell what the fuck you be looking at. It's the same with the YouTube Right, right. It's like a giveaway right away. You look at someone's explorers, like, I can tell what the fuck you be looking at. It's the same with the YouTube homepage, man.

Like, yeah, it's funny, my old video editors, man, they're making fun of me, because they would upload my videos, and they see my homepage, and they know exactly what, you know, I'm into at the time, like what videos I've been watching because of the recommended videos.

That's a funny thing man Like it's like we all see different versions of the internet man. It's like It's almost like we program it to see our own version of reality If you think about that. Well, that's that boogie. It's the scary part. We talk about this on the show time You're in an echo chamber. So the big yeah exactly So that's one of the the scariest things about what happens to us in the future is that, you know, we just keep getting fed the stuff that we're already

liking and you're gonna start to all pigeonhole ourselves and put us all in these boxes. Why we were trying to do the opposite of it by having something like the internet so we could all spread. So now it'll be important as like the younger generation coming up that when you research something and you learn something that Instantly you're also looking for the counter argument to that too Otherwise you could be just getting fed all the same bullshit all the time because it's being marketed to you that way

And it's really easy to get closed when everything you look at is telling you the same shit your program If Facebook and Google and in YouTube to show you more of that shit. Yeah, you're literally like, because you watch it, because you like it, you can add, like we, it starts to, but actually, if they've shown it, it'll start to radicalize your ideas because it'll become more and more extreme as you only hear what you wanna hear.

I live in New York and, you know, our office is mad and, you know, it's pretty liberal. It's pretty liberal and and I just like I was totally Like shocked that Trump won I didn't think I just couldn't From bubble I'm in I'm in though I was in a bubble so like I actively like they would you did man I was like tell my scrubbers like you listen can you guys just tell me like why, like I wanted to understand, like what is it made you vote for?

And I just wanted their perspectives, like on some real shit, like not try to hate on them. You know, because, you know, I'm in New York, you know, black, so obviously I didn't, like, you know, but it was like, I mean, I wanted to, I like I really wanted to understand it, you know, and I actually got a lot of insight from like talking to them instead of attacking them

for their ideas. That's the best thing you can ever do. I learned a lot of stuff from like talking to them instead of attacking them for their ideas. That's the best thing you could ever do. It was so, I learned a lot of stuff that I wasn't aware of because I was in a bubble, man. Have you always been growth-minator, or has there been something that's a very, it's a sign of high intelligence for reals? Well, thank you. Have you always been growth-minator, or was that something that set off later in your

life? Oh, man, I read a lot. I just, I started reading a lot when I was like 17 and I just like read a lot. Man, I just read. What do you gravitate towards more? Business and personal development. Almost exclusively.

Oh nice. Almost exclusively business and personal development. What are you reading anything right now? Yeah, in fact, I'm reading a few books right now. I'm reading Discipline by Jocco. He's got a podcast. He got a podcast, right? Yeah.

My girls actually read that book. Yeah, it's good. I mean, I'm pretty much think I'm done with it because I don't wanna train like him in the end is like just a training. So like the beginning part was not like most. There's a real good book that I'm reading like right now in a train is called Wind Biggly, it is by Scott Adams.

He was the only, it's speaking to Trump. He was like one of the first people to predict he was gonna win, but it was based off like his persuasion methods. Like, and like how, and then he, he's just breaking down everything he did well. He was the first person to use social media, right? Yeah, I mean, yo, I mean, Trip on that,

you guys ever think about what our president's gonna probably gonna look like in the next 10, 15 years with the power of social media? I think he's the good guy. A YouTube star probably become the next, right? Yeah I mean go I mean trip on that you guys ever think about what our president's gonna look like in the next 10 15 years with the power of social media. I think he's a YouTube star probably come to next. I'm calling the rock within 12 years. The rock. I think Trump is the greatest market. 12 years. 12 years. The rock will be our president. You'll see. Everybody thinks that's crazy. Yeah I agree. He did something that was crazy. Well man like the only of only other person with no public service experience to become president was Eisenhower and he had to kill Hitler. Yeah.

Right? So Trump did it without killing Hitler, right? And it's like, it's like, it was just brilliant market. Like, you guys know marketing, like the stuff, he hit every pain point. You know, he definitely used a lot of fear, you know, fear, you know, man, he just, he, it was, it was, it was, it was masterful. You know, I mean, and that's, and that's great that you can be objective and step back.

Oh, yeah. For sure. Like, no, I mean, I hope he does a good job. You know, but like, you know, if I, if I'm a, if I'm a, that's the same time, if I'm a Lexus salesman, right? Like I'm at the Lexus dealer. That's mean I know how to build a Lexus, right? You know, but at the same time, well hopefully I'm wrong about that. I love that for either BDK. Interesting. What are you guys looking,

you guys just started a podcast yourself? What's the goal of the podcast? What are you guys trying to do? What's up in like so far? It's different, right? So the different medium, what does it feel like? Totally different. Well for me, this is what I was thinking, right? Cause Connor Connor has a huge fan base, right? So the different medium, what does it feel like? Totally different. Well, for me, as soon as this is what I was thinking, right?

Cause Connor Conner's, it has a huge fan base, right? And, but in his biggest YouTube channel, he doesn't do a lot of like teaching about fitness. It's kind of like fitness and pranks, right? It's fitness pranks and pick up, which is one reason why I think he's been so successful. Like, one he's smart, but it's also, we've never seen this before.

It's like, it's a mix of different genres, right? And yeah, I just think it was just unique, right? And, but he doesn't do a lot of teaching, right? And it's hard to sell a pickup, I mean, I'm sorry. It's hard to sell a fitness course or a fitness product if you're not teaching, right? So, on his vlog channel, he teaches a lot more. Yeah, that's actually why I started my vlog channel is because I want to be able to sell stuff easy.

Yeah, but that's not the only result. So, I mean, I want to be able to connect with my fans more. I want to be able to show them like more of my personality because... You don't want to be pigeonholed. The comments got me a little bit pissed off, man, because obviously people have such a wrong idea about me, man, so I wanted to show a little bit more of my ass. What are some of the things?

I don't really read all your hate. I'm not that type of person, he's like, shit, what are your real things? I'll make my own, like, and I didn't read any of your bad shit. What do people say that, like, what's the hate you say? It's overwhelmingly positive, though. Yeah, yeah, it's weird.

I've actually got, like, less hate the more popular I got. It's like, when this, and the, and it doesn't get to me. It like just, I don't give a shit about haters. It's just like people that could be fans, but they have the wrong idea. Like I obviously want them to be fans, you know? I understand. But yeah, some of the things,

I mean, obviously they just think I'm some douchebag who takes off a shirt and thinks he's like, God's gift to the earth, like God's gift to the earth. Like God's gift to women, you know? And I don't like I'm confident, but I'm realistic about it. Well, you're an introvert and you would never, you already said you would never do that. So that must really women must really bother you. That's got to be kind of a challenge because you know you're not, you would never do that. But yet you're putting it out there. You ever feel like you're an imposter? No, because like, kind of, it's weird.

It's a weird, yeah, I know. It's a weird feeling because, like it's completely different from how I like acted during childhood, but it's just, it's like my personality amplified. Yes, that's what it's like. It's like my personality amplified. And I don it's like. It's like my personality amplified. And I don't know, sometimes I kind of like the hate

because it's such like a... A motivator? Not only that, but it's like I succeeded, I like over-succeeded in my goal to become more outgoing. Now people, I was always called, oh, I hated this more than anything is when people call me quiet. I hated that.

It's like I didn't talk, just because I didn't, I didn't know I didn't have anything to say, and people call me quiet, and I hated that. And now it's like, on this YouTube channel, I'm like the complete opposite, and it's so it's like, I succeeded in my goal to like amplify and become more outgoing. And so that's really cool.

It actually kind of feels good, you know? Do you guys ever feel like it's hard to break away from the social media? I have a, I've never felt like this because I never built a business that was surrounded around social media until now. And one of the things I actually have to do, my girl and I will literally plan out

the next three vacations where we just, and sometimes they even a real big. It's just like we're gonna take out a town, turn off all the electronics two days, we're just gonna be in a hotel room somewhere or whatever. I have to like put that in there, otherwise I can get consumed by it. It's so easy because it's in your hand all the time.

Do you guys ever struggle with that? Yeah, I mean, so yeah, like, it's not like a problem, but obviously when you have your phone in your hand, I'm constantly checking Instagram and stuff like that, and it's weird because I was like, I was like anti social media. I didn't, like, when I was in, I didn't get a Facebook until I was like a junior

in high school. Like, it's crazy, like everyone had a Facebook when that, my generation had a Facebook when they were like 13 years old, but I didn't get a Facebook until junior year in high school. And, because I just didn't like it, but now that it's kind of my life, like it's how I built my business.

Yeah, man, I'm constantly checking it. I used to more, it's weird. I used to read like every comment. I used to more. It's weird. I used to read like every comment. I used to check it a lot more often than I do now. I've gotten better at it. Yeah, I check YouTube analytics a lot less. I used to check like YouTube analytics every hour,

but I've actually gotten better at it. I don't know, just because I've, I don't know. Since I've been doing it for so long, I think I was like scared at the beginning that like something was gonna happen all of a sudden. I could be, like some, I could be getting all this hate like all this drama could start, but as it's progressed more and nothing bad has happened

I feel like it's cool. I can go a couple days or something without checking it. It's all gonna be fine when I come back, you know? That's a stripe every hour. I used to, oh that's a nice thing. You guys, I read a book called Irresistible this last year, great book by Adam Atler, and they talk about that the last 10 years, we haven't had a lot of data around what's going to happen to all of us that are so consuming this.

I mean, just 10 years ago, you someone called you and normally left a message on a reporter and you got back to them. I mean, that was just 10, 15 years ago it was like that. So, it's stunning. Now the average person picks up their phone 55 to 80 times in a day, pick it up off, pick it up, right? So 55 to 80 times, the average person spends 2.5 hours a day just surfing social media platforms. And that we know, so that's happening.

And we haven't been happening for a long enough to see what this could be causing. And stuff is starting to come out right now. And it's a great book to read. And one of the things they talk about is it could become as addictive and as dangerous for us as like drugs. Because we're getting a similar dopamine rush

every time we get a like or a new subscriber or money in the bank account. And so we keep feeding that and going back to it because it feels fucking good. Why wouldn't we just like drugs? The only difference is it's a lot more accepted right now in this time. Because if we saw someone sitting there

hitting heroin in front of us like crazy, you would be like, hey bro probably calm down a little bit, right? You know, massive life, man. You know, I'm not gonna tell him how to live his life. But uh, uh, you know what, I give it, you know what I do to help with that. Like I try like Sunday is like, I keep both, I give you a phone, an airplane mode, like boat, but I have two phones. One is just social media and other is like the phone where people can like contact me. Um, uh, and,

and um, my uh, and I, I wake up, I try to wake up early, you know, I've been on his new shit. So, ever since we're at Jockel, man, I'm at 4.30, but I always wake up early. And I go to sleep in my phone and airplane mode and I'll turn it, I try not to turn it unless I need an Uber or whatever in the morning, but I usually typically leave an airplane mode until noon. Now, when did you start thinking like that, though? Because I know you're older, you've been in the game for a lot longer.

So did there come a time where you server was like, okay, this is maybe affecting my relationship. Or maybe, yeah, you just noticed it, man. Like, do it, do it, do it, so like, you know, man, I know a lot of people have to experience what they wake up. And maybe they plan on getting after that day and then they check Instagram and they just get lost and make you hours go

Go buy or like or or YouTube and then They waste in time. Well, and you can't get people that like these are like some of the smartest people in the world Who are like programming this like their jobs to get your attention? You can't compete with that you can't play that game You got a you got a you got to just know when the photo man, so so it's just structured for me if I can get my work done Before noon I'm just a vote, I mean, so it's just structured for me. If I can get my work done before noon, then it's like, you know, I wanna get enough work before noon that even if the rest of the day got ruined,

I'd be cool. And like even stuff like this, I got like, I know people who could not check their phone in the setting for this long. Yeah, and you go out to dinner with, and people are like, I just own their phones, all the in. And it's fine, I mean, whatever, I'm not making a judgment but I feel like it messes up the quality

of interaction with the people. Well, that might be a very real discussion in 10 more years. Right now it's kind of like happening a little bit and so people aren't really sure and so it's kind of like, oh, I'm not hating, am I, whatever about it, we have to. But no, it's a very real thing and you're saying, on all of us have experienced some what,

like you said, that they were engineered to be addictive to the point that the Bill Gates, the Steve Jobs, all these big name guys that created all this great tech wouldn't even let their kids use that shit. Really? Triple that, right? You're the creator of this, Daddy comes home with this new, this new,

you won't let you use it. It's gonna be the most revolutionary thing to hit the, but honey, you can't have this. You can't play with it. Because I know how we've designed it and we engineered it to become addictive. Yeah, I mean, yeah. Man, this kind of messed up when you think about it, man. And we, if you knew it, part of the problem,

us, it was bad. And, but you go, We're doing it right now. We're doing it right now. I know it's bad and I don't care. I'm still making this podcast. We need your brain. Well, so, the the real intention of that, you know, and talking to older guys who were before it and

now been a part of it, right? And now I've also seen it towards like how it can consume our lives. It's like, man, one of the things that, you know, you have to find that balance. You've got to find that balance where, because of course it is a job, of course you have to do it. But you don't also have to work seven days a week all the time. You can still be more productive and learn how to show. And that's what I've done is just create like windows where I say,

and for me I started to notice it affect my relationships. I've been with the same woman for over six and a half years. So before this business, she's been with me for other ones that we've built. And this is the first one that all of a sudden I have this fucking phone or laptop in front of me 24-7. And she's like, hey, saying hi to me, and I started to notice it affect our relationship. And so I had to start putting boundaries on myself, like, okay, Adam, you need to like shut down at 7.

No matter what. No matter what, my Instagram's blown up or Stripes going off. Phone goes right upstairs and put away. Otherwise, my relationships start to suffer. So those are things I think about now that I didn't think about three years ago. I tried a Sunday thing man Yeah, like if you can like It's been helpful for me. Yeah, yeah Sunday. I think I'll give that one a shot. Yeah, so with the podcast What's the goal with your podcast? Oh kid?

We totally missed it. It's like it's all education Okay, like it's all education. Like it's all like teaching and entertaining. Fitness and personal development stuff, you know, for Conor's audience. So I like thinking of his podcast and I'm like, the co-host, because it'd be difficult to just talk and send to a microphone, you know, like, and it is fun for me too.

And you know, like, yeah, you know, like, man, I'm, yeah, that was my, you know, in our in this relationship, man, I look at myself as like Phil Jackson, you know, like, I wanted championship before, you know, when I was a player, and now the coach, man, I'm gonna help Connor win, you know, even more, you know, he's Jordan, right? So like, even in that setting, I'm being Phil Jackson, where he's like still to star, you know

And and it's really just like give his audience like to show him It's initially started to show him that he actually knows about fitness He actually is a smart dude and it actually teach them you know, so like Hmm, like we lure them in with the with the pranks and the crazy stuff and then once we once we was there on the hook We bring them in with the pranks and the crazy stuff and then once we, once they're on the hook, we bring them in with the, yeah, it's kind of cool. If you guys have been approached by any other platform, so you guys are like, you know, blow it up on YouTube,

but like say like a Vimeo or like any other sort of platform kind of come to you guys because of your audience. Hmm, not really. Another social media platform, I don't think so, man. Facebook, YouTube, and Instagram and Snapchat. Snapchat, I don't think so, man. Facebook, YouTube, Instagram, and Snapchat. I don't even Snapchat that much. You just use Snapchat. Yeah, in podcasts, podcasts is new.

But man, whatever you like, get on everyone, if you can, like, Whatever you can do, yeah. Unless like one, there's a reason I don't do Snapchat, man, is because it would just take a lot of time away from the other ones that I'm kind of working on. Yeah, Instagram is so doing so well that I don't know.

Right, I think it's different. And it was different when Snapchat was the only one to do stories. What's your opinion on what do you guys think is the best platform to monetize? What do you think converts the best? Social media platform? Yeah.

So I would say, so. It's a hard question. Yeah, because it's like email. Right. So it's like on YouTube, I would say is where I like build my closest fans, but you never know, like my fans follow me other places. So like from a technical standpoint,

they might be buying from other places, but where I actually get the fans and build a relationship with people where they're gonna buy stuff is absolutely YouTube and now the podcast and now the podcast but they all probably came from YouTube yeah you know for certainly certainly I think you YouTube fan is the most valuable fan because they they spend so much time with you it It may be like we for podcasts too, you know, we don't have enough experience, but like it's that time they spend with you, man, they feel like they know you and they start to,

like on the way here on the airport man, this dudes spazed out on you, man. Oh my God, this is the best day ever, you know. Like, you know, I gotta say, we are, it's like, I don't, I haven't seen people get that from Instagram, right? Like, or, man, you know, I've talked to other influencers with huge, and at the same time, we,

only because we advertise on Facebook more, this Facebook, it might be Facebook, but I just don't know, right? I don't know, it's one of the two. I think they're both very powerful platforms. Yeah, organically for sure, I would say. Organically, organically. Because I started out doing everything organically

and I think it's absolutely YouTube. I mean, it's just, people see you from all dimensions, you know. Well, Facebook is mine because my Facebook's just so much bigger. Oh, that's true. Yeah, yeah. But I say. But for you as YouTube for life source,

Brandon, do you write, well, what I'm curious about, because typically there's kind of a way that you kind of speak to each platform, right? Cause YouTube's video, right? Then your Facebook is kind of more long form. You could write longer posts, Instagram's fast, more imagery, right? So do you write stuff or do you do controversial shit?

What do you normally do on your Facebook page? Oh, Facebook, man. You know, so man, I found, I was lucky enough to write a few waves man. So like I'm always like reading like, you know, my guys know this one, I go every time we go to airport, which is a lot, I buy like almost every technology magazine there is and I'm trying to look for some I can learn

and I'm always on blogs like blogs like tech crutching on that and as a few years ago, I saw just, I saw article about Facebook, they wanted to compete with YouTube do a video every day, they uploaded directly to YouTube. And at that time, man, they were really doing it, and I caught that wave, man, I just wrote it, and I started, then I was like, all right, man, I'm gonna do a bunch of videos every day on Facebook. I'm gonna do a bunch of videos every day on Facebook, on Facebook, on Facebook.

And I'm gonna do a bunch of videos every day, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, on Facebook, to YouTube and at that time man, they were really doing it and I caught that wave man, I just wrote it and I just started Then I was like, alright man, I'm gonna do a bunch of videos every day on Facebook and it's kind of cool because Facebook videos the The bar is not as high as YouTube videos as for quality competitions. Yeah, the bar is just not as high and you know because people are I mean we got I Mean Casey nice that guy he used to do videos for

Real commercials for Nike and stuff. Like, you can be people with guys who are pros on YouTube. On Facebook, it's not so much the same man. Like, you know, they expect they're still seeing dumb ass videos from their friend, from their friend's iPhones, you know, vertical videos and shit. And so you can still like, so do you actually market and advertise differently now that you have a company and you have Facebook ads, I'm sure that you run. And do you actually do like downgrade the video

on for Facebook and then you just, I don't need to, right? Like, you know, like, I mean, like this has been times where I just, I'll just, I'll post a picture, a video me jumping rope, right? And I'll write something about how, you know, hit cardio, the benefits of hit cardio, right?

And if you want more information on that click here, bam, and that'll make money, you know, that could be, that could be a, I could boost that and that'll make money. So it's just different in, like, you see all the, for YouTube all the effort you say that you put in to those, I don't have to do it on Facebook. I don't feel like I have to do that on Facebook.

But there are things you can do, like we're experimenting with actually going higher, but still trying to keep, I still think Facebook likes short videos. See, I think they're different. You have to, Facebook is formatted differently. People use the site differently so you have to format the videos accordingly.

So think of YouTube, videos are popping up everywhere, right? Just think of how you use YouTube, right? But now Facebook, you're scrolling, you're scrolling through. So for someone to watch a video, they have to stop and see something interesting and- Right away. I got a formula for that. Right, and so for our Facebook videos,

we always have like the text above and below the video with some engaging like big title, right? And that gets people, they see that and they read it and it makes some stop. And you'll see like all the viral Facebook videos have that. You know, they have the text above and below with like, it's like a title, right? And you need that on Facebook

because you need to get people to stop scrolling. It's a need is a strong word. It's a but it definitely helps. It can help. You can do it without it too, but like what he's saying is definitely good. It's just like need. I don't know if we made it.

I guess you don't need it, but like I can't, I don't see a reason to not do it. Yeah, you probably, you probably, okay, you know what? I don't know. It's probably right. Like now, it might have been different at the start, but now like everyone's do it. You probably, you probably, okay, you know what? It's probably right. Like now, it might have been different at the start,

but now like everyone's doing it. And if you don't have it, people just aren't gonna stop. On YouTube, everything's like stationary, and so the thumbnail will catch their eyes, but on Facebook, like everything's moving. Like they're scrolling, so it's moving, and you really need that to get their attention. You know what, honestly, some of our most successful ads

have had that, you know, like your ads too. Like, I did an ad for Connor during his Facebook man, but during his launch of his first product, and the average card value of the order was like $40, right? Cause, you know, but it was costing, it was costing, what was that? What was it? Forty cents?

Forty cents a sale. Wow. To get a sale, man. And that's incredible. Yeah, yeah. 10,000% return. It was retargeted, right? So keep that in mind, right?

It was a warm, rar audience. Basically, I'll just start people who hit the sales page and didn't buy, you know, saying like, maybe catch my different time. But the ad, man, you know, it was a warm audience. Basically, I'll just start people who hit the sales page and didn't buy, you know, saying like, it's gonna maybe catch my different time. But the ad, man, you know, I mean, you wanna give me my brand car. Yeah, give me this step and formula, 10,000% return.

You guys can thank me later. All right, when everybody listens, they shut the fuck up and take notes. Yeah. All right. Three steps, sorry, one. You gotta stop the scroll, like Connor said. It's scrolled.

You gotta do something to stop scroll. So usually it's motion. What I did with him is I had a drone, I had our drone fly off. I had him on the roof with two girls, Deja and Bella and, you know, like, you know, looking like a pimp. And I had the drone fly off to him. And I did it like fast over my hand. So it was like, it was kind of like an epic shot.

Right? That stops the scroll, right? You know, and then two is the content. So whatever it is, sometimes you can be some educational, sometimes you can be some entertaining, but some of this, like, you know, give him some meat, you know, and certain things. The thing you do, it's real simple actually. Then the CTA, right? And it was real quick, but you got know, and certain things, everything you do. It's real simple actually, then a CTA, right?

And it was real quick, but you gotta have those three things, you know, and the CTA was, hey man, the only guy, you're almost running out time to buy the program, so some sort of urgency, you know, some sort of urgency. And- Did that call the action go to that video? Not, that was the video.

And no, no, the call the action went to, like sales pay, the sales pay, the whole program. Okay, I was gonna say, because that was like, how did that make sense to you? Yeah. And I get the jump rope for the hit. Yeah. Oh, no, no, no, no, no, no, the whole shit was like, so it was, it was, it was, it was

the, that was a different video. That was different. So his shit was the drone on the roof to the meat, to the temp, given a little bit of content in the call to action. And that's what we do every time. And we had some good, like, really good success with that framework. a little bit of content then a call to action. And that's what we do every time. And we've had some good, like really good success with that framework.

How often do you, how much time do you guys spend doing that a day? Like is that a food part of the thing? I'm going, I'm like lately, man. I'm going harder with that, you know, like just more, because, okay, so here's some Facebook ad advice, man. Like this was something we found out recently that the more engagement you have on your page,

like the cheaper your ads will be. Like it'll cost you less to get sales or leads or whatever you're optimizing for, whatever your objection, you know, whatever you're going for, it's gonna be cheaper. We seen him, I had a friend who had a, yeah, I've seen him, I just heard this from many times,

like, there was this one. Guys with smaller fallings, but because they're falling so engaged with him, they check it out. Man, when do he was managing a page? And it was good engagement, right? He was the ass managing their ads. And then that page got hacked, right?

And nothing bad happened. They just weren't posting stuff and gave them a down. And then he went from getting like a dollar a lead to like $10 a lead just because it pays Facebook rewards and engagement. So like, so we, I do all these little ads, but even if sometimes I'll just post them on the feed, I'll post the ads, maybe I need to be ads, I'll just post them, right?

Just to get the engagement up, we go live. I do live stream every day on Facebook, Facebook live every day. Sometimes two if I have time just to get that engagement up, man. Oh, wow. That didn't get great one. Yeah, yeah, because they see that you're getting, yeah, man, they see that you're getting likes and comments. And I can blatantly ask for the like, and comment one, if you like,

you know, like I'm basically like, pimping the engagement to make the ads cheaper. Right, right. So we have a lot of fitness professionals that listen to our show who are trying to build their businesses through social media and the digital world, which is why we wanted you guys to come on the show.

Because we've been in fitness for a long time and fitness wasn't like this before. But now, nowadays, even if you just want to be a personal trainer, this is a side that you should understand because it can really supplement even your personal training business. But sure. And again, that's why we wanted you guys to come on the show.

What are some like easy pieces of advice you can give people just getting started with all of us? Just getting started. I say you find it. Like what kind of day really well? This is one of the reasons why he's so successful. I think it's he knew that he niche down. He went after, you know, he knew his market.

Like he wasn't trying to make it to everybody. It wasn't for people who wanted to be pro athletes or it wasn't for people who wanted to be like bodybuilders. Wasn't for women at all. It was for, it was, it was 100% horny young guys. And that, like we, we just went after it 100% like in the pain point when we hit with God. Okay man, cause listen, most guys,

when I get young, they start working out cause they went girls, right? Most guys, but no one's ever marketed to them that way, right? It's always just alluded to it. Hey man, you can get it shaping, be healthy. But that, you know, that's true. But that 19 year old kid is not, he doesn't care about that, right? It's

not that his pain point. Like from a marketing perspective, you're not, you're not hitting that pain point and kind of hit that pain point 100%. Like the girls and going crazy over his body. So it was easy to say, all right, now, how do you get this program? When we first came out with it, it was called, we called it the fuckable physique, right? It was a pH. And we just went after that all, all, all, I mean, the 100%. I've never seen anyone do that, right? Like how to get the body that girls want. And it was, yeah, we did, it was, it was, it was, it was, it was good. good it gross over 200 Kagan sells is one week Wow first week man. You're saying like it If you don't count refunds and all that like yeah, that's what we as we did you know and and We just hit that we're not at a pain point man

Like you gotta give people what they want and yeah, I don't everybody was pussyfooting around this issue There's a lot of most guys are working out for girls, including myself. Like, I was like, oh yeah, you get shredded and ripped, but why? Like, why does a young guy want it? Why does his demographic want it? Like, my demographic wants it some different.

Like, you know, I'm 35, you know, like we're thinking about, you know, energy, like religion, energy, like legit legit health cholesterol and shit, right? Like, but a 19 year old kid is not thinking about that. But he's got, you know, you know, I mean, I need another girl. Like I need a hole in the head, right? But there's a 19 year old, a 19 year old kid, as many as he can get and then kind of showing them out.

Sure. Well, thanks for coming down, Joe. Yeah. Yeah. Yeah, it's been fun, man. So we'll, we'll see what happens with you guys as you continue to grow. So, thank you. Well, thanks for coming down, gentlemen. Yeah, man. Yeah, it's been fun, man. So we'll see what happens with you guys as you continue to grow.

Oh, yeah. Excellent. Excellent. Thank you for having us, guys. No problem. Hey, hey, hey, where can they find out more about it, Choup? More, man, you can look anywhere on the internet, man. You'll find all sorts of weird stuff.

But just, I would just type in Connor Murphy, man. Anywhere. When we take off from here We'll we'll do an intro a full on Check it out go to YouTube mine pump TV. It's our YouTube channel. There's a new video every single day Also go to mine pump media dotcom for 30 days of coaching for free. Thank you for listening to MindPump. If your goal is to build and shape your body, dramatically improve your health and energy

and maximize your overall performance, check out our discounted RGB Superbumble at MindPumpMedia.com. The RGB Superbumble includes maps on the ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal and Iman Justin to systematically transform the way your body looks, feels, and performs. With detailed workout nutrients in over 200 videos, the RGB Superbumble is like having Sal and Iman adjusting as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a 430-day money back guarantee, and you can get it now plus other valuable free resources at MindPumpMedia.com.

If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing my pump to your friends and family. We thank you for your support and until next time, this is Mind Pump.