Mind Pump: Raw Fitness Truth - 753: How to Box Jump, the Negative Effects of Working Night Shift, Programming Sal, Adam & Justin's Workouts & MORE

Episode Date: April 20, 2018

Kimera-Quah! In this episode of Quah, sponsored by Kimera Koffee (kimerakoffee.com, code "mindpump" for 10% off), Sal, Adam & Justin answer Pump Head questions about why someone can't box jump, what would programming for their co-hosts include, the consequences of working the graveyard shift in terms of muscle growth, fat loss and overall health and how to build a niche without pigeon-holing yourself. Man grooming/manscaping tales from the boys. (3:43) Doing good in the world. Thrive Market crushing it in more ways than one. (8:10) Different flare ups for different things. Adam’s allergy struggle. (18:00) Battle of the Mind Pump guests! Does size matter? (28:13) Kids being innocent and Justin’s frustration with the word “play date.” (30:36) Mind Pump Weekend Update (33:38) Quah question #1 - Why can't I do a box jump? (42:38) Quah question #2 – If you were programming for your co-hosts, what would you include? (55:19) Quah question #3 – What are the consequences of working the graveyard shift in terms of muscle growth, fat loss and overall health? (1:04:18) Quah question #4 - How to build a niche without pigeonholing yourself? (1:09:40) Related Links/Products Mentioned: Flowbee Haircutting System Thrive Market One FREE month’s membership $20 Off your first three purchases of $49 or more (That’s $60 off total!) Free shipping on orders of $49 or more Rejected by VCs, Thrive Market raised $10M anyway Thrive Market raises $111 million for its online organic grocery store MiiR | Product to Project™ Patagonia Outdoor Clothing & Gear Can Hookworms Cure Hayfever? | Smart News | Smithsonian Will worms really cure Crohn’s disease? Exposure to hookworms in patients with Crohn's disease: A case-control study The Evolution of Us MAPS Performance - Mind Pump The impact of shift work on the psychological and physical health of nurses in a general hospital: a comparison between rotating night shifts and day shifts Negative Impacts of Shiftwork and Long Work Hours People Mentioned: Paul Chek (@paul.chek)  Instagram Robert Oberst (@robertoberst) Instagram Andrea Bocelli You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at www.HealthIQ.com/mindpump Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS HIIT, an expertly programmed and phased High Intensity Interval Training program designed to maximize fat burn and improve conditioning. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND do our introductory conversation. We talk about man grooving. I almost said grooving. Man grooving. Yeah, man grooving. Man grooving. Man grooving. Find out where Sal gets his haircut. Exactly. Yeah.

Let's all go there. Yeah, it's expensive. It's expensive. It's cheaper. We talk about thrive markets, forward thinking, business, model. I think what they're doing is pretty fascinating. They are catering to a different consumer,

the smarter consumer. We are sponsored by Thrive Market. Now they are the world's largest online seller of non-GMO organic products. If you go to thrivemarket.com forward slash mine pump, here's what we got for you. We actually negotiated a phenomenal deal for our listeners. You get a month free membership.

You get $20 off your first three orders of $49 more, and you get free shipping. Essentially, you get like $49 with the groceries for $29 bucks, so they hook you up. We talk about atoms, allergies, and hookworm therapy. You need to do some worms, bro. And then Justin has an issue with the word play date. I do.

That's bullshit. Then we get to the questions. The first question is, this individual is having trouble with box jumps, pli-o movements, but they're fit. They're fit and yet they can't jump. What is our advice? The next question was, if we were to write workouts for each other, what would those workouts

look like? Like, if Justin and Adam wrote up a workout for me, what would it look like in vice versa? Fun conversation there. The next question was, what are the consequences of working the graveyard shift? Now this person is talking about muscle growth, fat loss, and some health stuff. We craft them out terribly. You poor bass. Probably going to quit his job after listening to this episode.

So I'm gonna give him a hug. Finally, last question. How do you build a niche in business without pigeon-holing yourself? And I think they kinda mean the same thing. Isn't that what you're doing when you're working a niche? You're trying to kind of pigeon-hol yourself? But I guess the positives and negatives of doing that,

we talk about that in that particular part of the episode. Also, I think there's like, how many months left until summer? Start? It's around the corner. It's like here. It's like one. So here's a deal.

It's made technically summer. No, it's June. Do you want to have a flat sculpted midsection, or do you want to look like a fat body? You want to be like frumpy. We made a program called the NoBS Sixpack Formula. It's designed specifically for your midsection. And we're giving it away for free this month.

If you enroll in any of our bundles, bundles are several maps programs combined together and discounted like 20 to 30% off. For example, our most popular bundle is this super bundle, which is an entire year of exercise programming planned out for you. In other words, if you're rolling the super bundle starting today, you have every workout set up for your plan and it's all different. It changes every month. There's different phases and then the maps switch over to another math program every two or three months. It'll be all planned out for an entire year. Imagine what you will look like at the end of that year of

consistent expert programming. It's spectacular. You'll look, you'll look amazing. So if you get that, you get the No BS6 pack formula. For free, we have other bundles available. And of course, individual maps, programs. You can find all of them at mindpumpmedia.com. You guys all like my haircut?

Everybody pay attention. We, we recognize it. Everybody pay attention. We recognized it. Everybody pay attention. And look at the beard. Short. This is the hand-sumist version of myself is with a short beard. When was the last time you went completely

and no told you that? I told you that while. When I razored it, just close to the face. Yeah, yeah. It's been a long time, right? It's been a while. So what happens when you have kids, whatever you are for a long time, that's all they want, then. So at first when I grew a beard, my daughter was like, shave it off. I don't like it. Shave it off. So now it's shaved my beard off for her. I shouldn't like it.

Now if I shave my beard, they both kids don't like it. Like I don't like your face. Like me, you don't like it. What are we what do we got going on here is not working. What do you mean, I don't like my face? I like when you have a beard. It's not like I got to keep the beard. Do you have a straight razor shave? Like at the barber? Love it.

Oh, it's the best. It's so nice. I had it done one time when I was at a wedding and I was in Chicago and they had like a legit barber with that hot foam that they put on everything. And they even took like this hot wax and Q-tips, put it on my nose, and then pulled all my nose hairs out. Oh, they went that far.

Yeah, I was like, wow. I'll have anything good like this. There's one in Los Gados. Who's the best? Like that? They does the service to that level. In Los Gados, I don't know if they do those. I've been to one in Los Gados, I don't remember the name of it, but it's...

The one next door to my old studio, or the other one, there's two. Oh, I've never been to that one. I don't know if they do the nose hair thing that you're saying, but I do know that there's a guy there that uses a straight razor and does the whole like... Nice. Hot towel and then the special foam and all that stuff. He does it all old-school style. And massage your scalp and everything.

Yeah, yeah, yeah, yeah. Okay, that's the, yeah, fuck yeah. It's gotta be a market for that. No, there is a huge mark. Where the, where the, why wouldn't you do that? I know, right? Maybe because the whole hipster thing. So many hipsters, like, I mean, I'm sure

that's like a big business now. It just seems, it's, cause how much does the cost to do that? It's nice, it's not cheap at all. It's like at least $20 bucks. Oh, no. It's like 50 plus, bro. To do a straight shave. Well, if you do the whole thing, it's an hour. It's a whole hour. They spend on your face ahead.

That's why that's why I'm talking just for your hair. That's why they're not poppies. It take too long and it's why I would totally do it. If they had a first-best love, man. No, not even like that. Just for me, it's very relaxing. It's super. It's so nice to go lay down. Now I'm grooming. Tilt your chair all the way back. Have somebody put a warm towel on your face, massage your scalp, shape line you up. Oh, bro, it's very, very relaxing. It's like going to get a massage, the way you feel after getting a massage feels so amazing. I just remember when they did that to me, I remember feeling my face and it's crazy. How smooth they make it.

Oh yeah. Now, you don't strike me as somebody who would even spend very much money on like a stylist to do your beard and hair, so do you would super cut send it to yourself for a special. So I did yesterday, I got my haircut at the supercuts. How's that running? $9.

Well, I give her a $5 tip, because I'm a big spender. Wow. Oh, oh shit. I'm a big spender. Oh, shit. I'm a big spender. So it's 14, it's a $14 haircut. Yeah, so I splurge sometimes. Sometimes I use the flow bee when I'm trying to save money. Do you remember the flow bee?

No, it's that. You don't remember the flow bee? No. Oh, I love it when I, so this was an old, like TV commercial, infomercial, that got popular for a second. And I got really popular for a second. And it was this vacuum thing that,

it was kind of like a vacuum, but it had a tube. And it had these clippers that you would, you would like, cut your hair, but it would suck the hair out at the same time, so you made no mess. Oh my. You guys remember that shit? So I got, look that up, Doug.

I got my, I got my grandpa took me to get my hair cut in an air force space one time. And and they all the barbers had this like Two connected to the clippers. So while they were clipping your head. It's a vacuum. Yes That's like a phlobe So if you if you just like somebody just invented that if you like there's like a fucking one So if you want looks like they haven't changed the website either since the first time they put it up. If you like your hair to all be the same length,

then the flowbees the way to go. Is that Randy Johnson go back? No, it's not Randy Johnson. Look at it. It looks like Randy Johnson. It looks like Randy Johnson. Oh my God, imagine a few as like their spokesperson. Dude, I was reading

Business like some business business articles and I found an article on Thrive market who So I love hearing stories like this, you know when you hear about like Netflix going into blockbuster To try and get you know them to partner with them and blockbuster laughing them out of the room and of course You know five years later blockbuster gone and Netflix explodes right thrive market when they were trying to Approach, you know venture capitalists to raise money for this business. They approached 50 Venture capital 50 of them and none of them wanted to help them. They said first off It's a very competitive $100 billion plus industry

You have big players like Amazon and Whole Foods already in the market. And when they were meet with these investors, they told the investors, we think we will hit $10 million in our first year and 35 million in our second year and everybody laughed at them, laughed them out of the room. They ended up beating them, beating their second year projections in the first year.

So remember how they told them 10 million. Oh shit. They did 45 million in the first year. Wow. Wow. Yep. And they're, that's awesome. They're, they're blowing the fuck up. Like, Thrive Market is doing. And I think, besides, it's a race. I'm telling you right now, it's they're like all hands on deck, dude, to grow that motherfucker faster than they get faster than Amazon. Can get their stuff. Well, think about it.

Now, I was thinking about this. I'm like, why are they crushing? Obviously, they've got really good prices. They have a membership model, but really, really good prices. So if you like non-geomal organic products and it's fast shipping, it's like two days, like Thrive Market is the best. There's no one so far that beats them. But I also am imagining that the people who

they're catering to, so think of thrive market and whole foods like the audience or the type of people that like religiously shop at those types of places. They are winning the war or at least they're appealing to them better than whole foods because they donate a freement. They're doing good in the world. Yes, they're donating, they donate a free amount, they're doing good in the world. Yes, they're donating, they donate a free amount. So every time you buy a membership from Thrive Market, they'll donate one to a low income family. Whole foods isn't to that. They screen every product to make sure it's fair trade,

minimum waste. So I would be interested to see, I'd love to see the PNLs, right? Because there's a lot of that. That was in 2012, 45 million. Well, I'm carrying, you have a 45 million, does you know me, the PNLs? What I'm curious about is if they're just on a race

to build the network, so maybe they're not super profitable right now because when you look at the margins in organic foods, it seems crazy, and then to be able to give some of that away and donate memberships and stuff like that, I scratch my head and go like, fuck, how are they really making that much money? And when you look at all the manpower, it probably takes the ship and package and do all and stuff like that. I scratch my head and go like, fuck, how are they really making that much money? And when you look at all the manpower,

it probably takes the ship and package and do all that stuff like that. It's not a bad strategy to eat into the profits of it as long as you can like keep at a growing, you know, at a certain rate. Well, that is a lot of models right now. Even like Netflix. Now as big as Netflix is when we talk all about them,

like when you look year over year, the amount of money that they're reinvesting back into the business, they're not making fuck tons of money. It's not a bunch of people walking around. Facebook didn't make money for a long time, even though they were collecting your shit ton of money. But you bring up an interesting point,

those as far as the types of businesses that are gonna exist in the future, and who's gonna pay attention to forward thinking businesses. It's like, do I want to put my money towards a company that I feel is doing good in the world or one of this just fucking absorbing everything and shitting on everything? That's right. I think their strategy is superior to Whole Foods. Whole Foods started this, I think, where you go through and you buy organic foods, but

then they'll say fair trade certified or non-GMO project, or they'll have like charities and stuff to help give back to poor people or to help other countries that are growing organic foods and stuff like that. But thrive markets putting their money where their mouth is and doing it like literally, like literally donating memberships,

they're devoted to reducing their carbon footprint. Like that's a big part of their business model. And because the consumer who tends to buy those products tends to be a little bit more educated and affluent, they tend to want those things. I mean, what's that, what company do you guys think of when you think of that giving back thing? Like when that, that wasn't popular 20 years ago. 20 years ago, that didn't even know and give a shit about that.

Where now it's like so important for the average consumer when they're looking at like, oh, but do they give back? And are they, so that's become really popular. Do you guys remember the first company that you saw ever do that? I know the one off top of my head that I remember first, but I don't, there's gotta be someone before them. Who's yours?

I don't know if we're thinking of the same one. Oh, okay. Yeah, Tom's really shook up at least the whole shoe industry by giving a pair of shoes away every single time that you bought. That's how they got popular. Yeah, to shoe themselves are cool. I mean, I like them, but they're not like,

they're fucking not. Well, I know that the, I don't remember the organizations that do like alcohol, like the lobby groups that represent alcohol or tobacco, but I know that for a while there and it was a joke where like Marble or whatever, I don't know who it is, but they would give $50,000 to help people with lung cancer, but then they'd spend $150,000. So everybody knew that they spend $50,000.

So the strategy to have people think your particular way has been around for a little bit. It's just the consumer today, especially the organic non-GMO type consumer, really truly values those things. You know, really, really wants to see like, you know, they want to see you really doing what you're saying you're going to do,

and thrive seems, thrive market seems to be doing it the best. Yeah. I think just as far as recently, just diving into another one of our sponsors who I didn't know too much about their backstory, but Meer had a very similar story where they got popularity because they got a really clean design, a really awesome design, as far as their water canisters and their thermoses and everything. But what really catapulted them was their giving back. What they were doing is far as well creations and addressing the water issue around the world.

So it's like, now you get bigger companies like Patagonia, RTI, these are all like paying attention to what they're doing. And now they're putting it in their store. So it's like, it benefits a business to really, you know, go out there and do good in the world. Other people will respond. It's hard to do that though. It is.

It takes a lot of profits. The era of social media is changing, is changing the whole game. Now, people wanna know the CEO, they wanna see how awesome the CEO is and how good they are. They wanna see the companies treating employees right, they wanna, like, all these things now are becoming selling points, you know, for products.

Whereas before, I don't think it was, it wasn't as easy, at least in the past, it would cost more money, maybe, to put that information out. Whereas now, if you're the CEO of whatever company, at least in the past, it would cost more money, maybe, to put that information out. Whereas now, if you're the CEO of whatever company, you have your own Instagram, and you can talk to people directly,

or people can, they have more access to things, so it's become more competitive in that sense. There's one more thing though, thrive market, their goal is to have, because in the same article, and this was in 2017, I read this, to be able to offer 50% of the products to be thrive market products.

I think that's where a lot of the money's going to come from. Well, that's the same model. So Costco model, right? Yeah, the Costco model or like almost any supplement store model for sure. I mean, that's what you do is you mark down and you make competitive all the name brands that everybody's household names, right, that everyone's that everyone EAS, right? Everyone's familiar with that. So you sell it at a price that you make no money.

You basically sell it back to your people for close to wholesale and you don't make much, but that gets them in your store while they're in their store. Then you make money off your own product line. Which all, almost every any of those kids that are working or grown adults, I don't know how fucking how old everybody is, that's working at one of those stores,

but they're taught by the store managers to push their stores line because those margins on there are ridiculous. That model's been on. It used to be, at least when we were younger, the store brand was shitty, but today you're starting to see that store brands are stepping up their game quite a bit.

Costco was the first one like Kirkland. Kirkland is good quality. Well, everything is changing. This goes back to the debate of, you know, that I was having with Taylor when, you know, he talks about branding and I'm like, dude, branding is dying, dude. Like so fast. It doesn't, you know, we're, we're, we're, we're getting, now everybody just sounds like, yeah, like now you Google search something, like you look at a product and you're thinking about purchasing something or you're looking for something You don't even know a name of the brand of what you're looking for and you just Google search it and then what you're looking at reviews You're looking at five star reviews and how many people have done that?

I mean, we're just in that we're in that era now where that matters more to you like especially if it's I mean Maybe it's different for like fashion like you something that someone's someone's wearing, you know like the brands like that I think that they it's more to you, especially if it's, I mean, maybe it's different for like fashion, like you, something that someone's wearing, you know, like the brands like that, I think that they, yeah, it's more of a statement. Right. That's more of a statement and it's, and there's famous people that are rocking the gear and so therefore you're trying to be like them, whatever they represent or whatever. But as far as products that we consume, I think that it's really tough to try and think that you're going gonna build this brand office

and that's cool, which I, you still see that mistake a lot. I still see a lot of people putting so much energy and effort into how cool the brand is and it's like, dude. Just get the ratings, man. Right. Make sure people like your stuff. You're right though with clothes, because clothes, you wear it so outward.

Like you can see Nike, you can see Adidas, you can see. But when you're buying like foods and products like nobody cares You know what the brand's I think I'm walking around with my bag of you know Brand name, you know peanuts. I could give a shit if it's whatever as long as it's good and good quality Then that's what I care about right for a fair price exactly exactly how's your allergies dude? I heard you sneezed dude This we the last couple weeks man. It's even well is gonna help. Yeah, the rain helps for a minute, but actually it's worse,

because what happens in what we just had, the last little rain was, I feel good on the day of the rain, but then afterwards, see the rain hits all the, the pollen and everything, and it hits everything on the trees. And then the wind comes the next day, and then it blows it right up your nose.

So like, I get like a day of relief from walking around when it's rainy. It's like, oh, I can breathe, it's nice. But nose. So like, I get like a day of relief from walking around when it's rainy. It's like, oh, I can breathe, it's nice. But then I know like, oh fuck, if tomorrow the next day brings on the wind, and normally it is when we have these like, this month is like this, where we have a windy day, the rainy day when it's kind of back and forth.

What are your symptoms? Do you just get the classic? You know what's crazy? And this is, I was talking to Trina this the other day, like I have different like flare-ups for different things, like so, you know, like fresh cut grass during this time may make me sneeze, right? But then, and then pollen gives me like this itchy nose or a watery nose.

And then other ones will make my eyes like unbearably itchy and red, like so. And then I even, up to the point where I'll get headaches and my throat will get itchy and dry. So it just depends. And I used to follow this thing where it would tell you like today's a high pollen day or today's a high grass day or whatever. So I would pay attention to that and then see what my son and I put I don't remember. It all fucking sucks.

I'm saying at the end of the day, it's like no matter what, like if it's allergy season, I always feel like I'm kind of sick, you know, but you're used to it. You're just, I can still do everything else in my day, but I mean, I'm dealing with the itchy throat and the sneezing. Do you do what do you do, Claretin? I try not to do anything to be honest with you

as much as I can. So I try and, but I have all of that, of course, in my house, I have every brand you can think of allergy medicine and I rotate them if I do use them. That's changed a lot over the years. I used to have horrific allergies and I would have to take shots. And like, you used to?

Yeah, up until maybe junior high, then my symptoms started to go away. Oh, interesting. Yeah, so when fresh cut grass would give me migraines. I would play soccer, I'd play baseball, whatever, come home, just pounding, had it couldn't see anything, had to be in a dark room. And between that and then also just sneezing all the time and eyes watering and all that shit is off.

So I got a shot when I was so when I was in high school, I'll never forget this because I was just plagued with allergies as a kid growing up. And I mean, I used to just carry sometimes I would carry a toilet paper roll like with me. And just because it was such a pain in the ass to have to get up out of your desk all the time and go do blow your nose. Well, I really do have an intimate relationship with toilet paper, dude. I do. Isn't that crazy?

There's only two reasons why. There's only two reasons why. There's only two reasons why. Like I carry my hair. I carry the toilet paper roll. One of them is allergies. The other one is your parents don't have fucking toilet paper rolls.

Just carry it with me. But I had it forever and it was just, I was miserable, right? And then I worked on a dairy through high school Which made it even worse right I'm out there with all of it Kicking up dust and I would I'd go through a whole roll of toilet paper on my work shift and It was my senior year. I I had heard that like there was like this

Stereoid shot that I could take that was supposed to help allergies and I asked my doctor for it He's like, oh, you know, we really don't like to give it to people unless it's really necessary. Or I'm like, well, I have fucking terrible allergies. And I remember telling him, I just wanna have a good senior cheerup trip to where I don't feel like I'm plagued by these allergies the whole time. And so he gave it to me, reluctantly, but he did.

And it was crazy because my allergies went away for years. So that was like when I was 17, they didn't start to come back till I was like 25. So I took this steroid and all of a sudden I was miraculously like cured. No allergies again. I was like, oh, this is fucking amazing. And then at 25, I started to notice kind of like

lighter symptoms of it. And then each year after, they started to get kind of bad, bad bad bad back to where I'm at. Have you noticed any impact on lifestyle with your allergies? Like if you're like nutrition or sleep or anything like that if it gets better or worse? A irritable. Just more irritable. Yeah, I'm a bear when like if it if it's really bothering me so little things, like I was just giving Katrina a hard time.

I'm like, you know, you tend to ask me the outdoor chores and shit, like when I'm fucking dying, you don't say that. You don't bring it up, but you want me to go do this outside, do that outside, I'm like, man, I'm dying over here. And I don't really bitch about it, right? But I mean, I talk about in the show, but. But I mean, like, if you eat a certain way,

do you notice it makes your allergies worse? Or do you mean like, is there anything in your lifestyle that makes allergies worse? Is what I meant? Nothing. No, there's definitely nothing in. But I mean, I guess maybe if I were to, be interesting to try and do a fast,

like during, like if I could anticipate that this was gonna be a really crazy week. I wonder, right? Because I know fasting reduces inflammation pretty dramatically while you're fasting. I totally notice it. I notice for me, I don't get severe allergies like you do at all, but I do get them.

And I get them more if I eat foods that I know I tend to have intolerances to. Well, it'd be interesting for you to see, what I haven't done is like, I'm eating really good right now. So it's kind of hard to say like, oh, maybe if I was eating really bad right now, it would be worse. So it's kind of hard to say like oh maybe if I was eating really bad right now It would be worse. So it's kind of I believe they would be just for just for what you said the inflammation right that that alone It's got to make it a little worse

It should because I so I used to take Zerteck or Claretin every single day and then I read That they interact with the the cooling pathway in the brain, which is an important, like for cognitive function, it's an important pathway. And maybe long-term, it could be, maybe bad for you, it might increase risk of things like dementia, Alzheimer's, all that kind of stuff. So I said I was gonna go off of it.

I feel like I built up a, like almost like an addiction to it, because when I started going off, allergies were way worse than when I went on on them in the first place. So I had to like taper myself. So it took me six months to taper myself off of allergy medicine to where I went from, like one tablet to half tablet to a quarter tablet to a quarter tablet every day

and then eventually got rid of it. And then I still had allergies. And now I don't seem to get them as much. And I'm wondering if allergy medications can cause that rebound effect, you know what I'm saying? Well, I definitely have felt that before where I have become dependent on it, which is part of the reason why when you asked,

I said I don't take them on it. I try not to take. So you notice something like that? Oh yeah, I used to, I mean, I used to take, you know, fucking allergy medicine every single day, especially during the spring. Like that was, it was just regimen, you know, I just get up first allergy medicine every single day, especially during the spring. Like, it was just regimen. I just get up first thing and I would do it right away.

But now, if I'm just sneezing a little bit or at the blow my nose once or twice, that's not enough for me. Like, I have to be miserable. Like, it has to be really starting to bother me. I took it this morning because I was really miserable yesterday and then this morning, I wake up and I'm sneezing already.

Like, if I wake up and I'm already sneezing And I'm in my house and I look outside and the winds blowing around I've had it like that before like I know like okay It's like have you had a sneeze attack like where you're just can't stop. Oh All take I'll take today. I took one but yesterday I didn't the day before I didn't so I'm always I'm always trying not to take it But then I also know too. There's a point where, I don't wanna be miserable while I'm trying to work and do things, but I have felt that before where I'm taking it every single day,

then it gets to a point where it doesn't even feel like it's helping that much, and then when I don't take it, it's like a miserable. So absolutely, I think you build up. There's an article that Doug just pulled up, titled, Can Hook Worms, Curr, Hay Fever. So this is, no, this is interesting because, let's add worms in the mix.

Well, this is interesting because, so allergies are autoimmune, right? Your body's immune system is having this reaction that it shouldn't have for things that are probably benign and it's causing inflammation, it's causing you to feel like you're sick, you can get migraines, all these different things. So in the context of autoimmune, it's like having, you know, any other type of autoimmune issue.

And so they've done studies where they'll give people a parasite, and their autoimmune issues will significantly decrease, like Crohn's. There's a couple articles on that where people with Crohn's will give them self hookworm and then their Crohn's disease will go away. And they're not quite sure why and they think it may be because the immune system evolved through hundreds of thousands. Yeah, alongside all these things. And because we're so clean and because we have none of these problems, it just becomes hypervigilant and starts attaching things that it shouldn't, or it's not supposed to. And so that's what that order gives them a real threat. Yeah, it's a kind of keep them in check. Well dude, this is why so kids that grow up on farms or around pets have lower allergies

than, or asmos, I should say, than kids who grow up in urban areas or kids who grow up with outpets. It's that whole, what do they call it, the clean hypothesis or the two clean hypothesis. And so that might be a part of it where you have a parasite or something. The way I look at it with allergies is whatever I can do to reduce any autoimmune effect should benefit allergies too. You know what I'm saying? So for me, it's usually gut issues. So if I, if my gut's healthy, then I tend to notice, you know, better allergies.

But I used to have asthma when I was a kid all the time. Did you guys ever have asthma? Did you guys have asthma? No, I never had asthma, but yeah, that was a concern though, because I've had one of those attacks where it was like, it felt like asthma, but I didn't have to have one of those inhalers. But yeah, I've had.

Did you? I did. Bad. Bad, really bad when I was a kid I out grew it I out grew it and my kids always got tees when we were kids with asthma. Yeah, the easy ones Yeah, you can try if you want You know this is probably why I got a lot of fights in other kids I think people misunderstood Right the defense made they They had a bad estimation. Like, look at this kid. He's gonna be easy to beat me up.

I just got it out in Durham. Did you guys see on the forum, the post of they did a, I was like 12 of our of our guests, including ourselves if you had to pick three. Who would you pick? Yeah, that was funny. I thought it was hilarious. It was like pick three of them to fight next to you

and then you have to fight the rest of them. I like the answers like where they just pick Paul check just by himself I agree with that Everybody should pick Doug and that everybody should pick Doug. I think I think Robert Overs is definitely the first First for sure on that. How would you fight like like Robert? What would you do? You could you could you got a like bow and arrow him Oh, I would I would attack his balls the entire time. Wow. Yeah, it's not you're that guy You have to go bro. He's a he's a fucking mountain. Oh, yeah, I bite those fuckers

Non on the ball. You know, there's I you know a lot of people think that size doesn't matter But there is there is a point Well, people know there's people that think that, and there's, so they have weight classes. There's some truth to that. I remember when we used to run around and getting fights all the time, my cut, like if I, if you were to ask me,

like who's the one person you'd have, have your back in your life that you know of, like I've been in fights with, and that's my cousin, and he's probably 160 pounds, fucking wet. You know what I'm saying? But we've been in fights, and I remember when we were kids,

it was crazy because we just getting fights all the time. And we would get into these brawls and before it went down, my fucking little cousin would be one of the smaller guys that of all of us would go find the biggest guy in their group and like would fucking just hit him and just start that's how the brawl would start. He'd go find the biggest dude and then take him down. And it's just, you know, so there's,

I think there are examples. It doesn't beat skill. Size doesn't beat skill. But size matters. But the art is surprised. But somebody robert over a size and trained as trained as he is. That's what I mean. Like he could just grab a lot of the average human's head

and just kind of like squash it. I feel like he would grab your skull. Like Game of Thrones. Yes, yeah, I feel like he would grab your skull. Oh, like Game of Thrones. Yes, yes, yes. I feel like he could just grab you out and just grab your skull and just grab your squish it, dude. I'm always just exploding. Because his hands are so massive,

they would just engulf your whole entire school. Yeah, but you know, somebody who knows how to fight really, really well, who's also decently sized, probably, you know, that would be the guy you'd want to bet on. That's why I picked myself. I know, I'm not the biggest guy, you know what I'm saying the guy you'd want to bet on. That's why I picked myself. I know it. I'm not the biggest guy. You know what I'm saying?

You're on your side though. You're gonna pick you. Hopefully you fight for me. I know Zary. Dude this weekend I was driving by the stadium over here, the shark arena. You know they have the big, I gotta tell you guys this, because it fucking killed me.

You know they have pictures on the billboard. It's like electronic and it shows you who's performing at the arena. Yeah, yeah, yeah. So they had a big picture of Andrea Boccelli. I mean, you know they have pictures on the billboard. It's like electronic and it shows you who's performing at the arena. Yeah, yeah, yeah. So they had a big picture of Andrea Boccelli, do you know who he is? No, no. So he's the, he's like an opera singer, famous at Taya.

Yeah, he's blind, right? Yeah, yeah. Oh, I mean, the guys, so he was on American Idol once as one of the, you know, they have the guest coaches or whatever. And he was teaching the singers how to project their voice with a lot of power. And he was laying on his back on the floor.

And he was just, and it was just so powerful. So he's extremely talented individual. And he's blind. So we're driving by and there's a picture of him in the billboard, big billboard, in his eyes are closed, right? So my daughter was like, oh, she's like, they messed up. I'm like, what?

She's like, how stupid they screwed up. She's like, he, he didn't, he blinked. He in the blinked. I don't know, she was talking about, like, what are you talking about? I'm like, he blinked. I'm looking, I'm like, I started to die. He goes laughter.

I'm like, do I tell her that he's blind? I don't know. I hate it. I was fucking, bro, I almost fell out of the car. I was laughing so hard. Oh, yeah. Because then when you look at the picture, it's so great. Kids are so innocent. So you don't remember that show, the, the Bill Cosby show, right? The kids of the car, it was laughing so hard. Oh, yeah. Because then when you look at the picture, it's so great kids are so innocent.

So you know, remember that show, the Bill Cosby show, right? The kid said the darnest things. They're the fucking the best, right? They have no filter. Oh, so yeah, this weekend we had, Yeah, zero filter. We had play dates, so my son had his friend over,

my daughter had her one, her friend over. You still call it play dates? Like when do we stop calling it play dates? I think a question. I don't know. Let's call it hang. I'm already trying to institute this log because I can't fucking stand that term play date.

Because you don't like to be the one who's orchestrating you. Oh, man. He's gonna play date. Just as it tries to. You're just gonna go hang out with your friend. Like what the fuck are we doing here? Well, do your boys actually use the word?

Yeah. Oh, they've been conditioned. It's like this term everybody uses. It's like their parents go to their parents and they're like, we're gonna set this thing. It's like one of the fights that you and your wife have right here behind closed doors. Stop telling, I'm just fucking boys

through having a play date. It's just one of those things that eats at me a little bit. I'm like, I didn't call it a fucking play date. When I was a kid, you know, I just hung out with my friends. Like, can I go hang out with, you know, Rick, or whatever? I was like, I was a kid. You know, I just hung out with my friends. Like, can I go hang out with, you know, Rick, or whatever? I was like, I was a dick, so I didn't like. I'm gonna start saying that, like as an adult.

Yeah, you would be, you would be, you would be playing it? Yeah, I can't, I can't. I'm just gonna play an eight. Yeah, let's go see a movie. No, but we had these kids over and everybody's having a good time and we're playing music and having fun.

And then, you know, for dinner, I'm like, well, you know, they have friends over, we never serve them like, quote, unquote, bad food or whatever, so I got pizza, and then I gave them juice boxes. And my kids are so, so Jessica was laughing, she's like, you could tell that these kids eat so healthy because we give them juice boxes and they're like, oh my god. Yeah, they're drinking like, this is so delicious

and sweet, it's a fucking organic juice box It is so excited that they get to drink juice, you know Yeah, maybe I should give him some more more often. Keep it a minute. Keep it in the basement all the time What you do this week of just I said you were out on the beach. Yeah, I went and took oh what was the weather like dude It was amazing actually. I'm and I mean half a San Jose was trying to make their way over too. So yeah, it was fun though We we went and took the dog around and And then I basically just worked on like skills with with the boys as far as like, you know playing catch Like that's our big thing now, dude

It's just any given moment. I'm just gonna like play catch with them and take them out to the field and work on you know hitting and ground balls and all that kind of stuff, dude, And it's paying off. So yeah, they had two games this weekend. So I was like, I was like, daddy, you know, sports dad, mini van guy, like all weekend, you know, doing that thing. So are there any parents watching that you just want to punch in the face? What's interesting. So yeah, like, yeah, I punched one in the face. Yeah, no, it's not at that level yet where it's like, people aren't really into like their kids' performance yet because they're so young and it's just like. Not having fun.

Yeah, it's about fun and it's chaotic and it's kind of funny to watch. But there was this one guy who decided to bring his chopper out and like we're all like, the bike, like a more psycho chopper. I think I had a helicopter. Yeah. It reminded me of the Billion's episode just the other day. And like we're all like what the bike like a Yeah Billions episode just the other day I was like oh dude flew in my god keep Imagine oh yeah, no, so he's driving up and down this one road that's like right next to the field and

Forever just And we're all was watching the game and I'm looking at the parents and like who the fuck is this asshole like what like why is he doing this he's practicing for like some evil can evil jump over this weekend or what the fuck is going on over here He just kept back in fourth and back in fourth and like kids are all playing everything I'm like where he's gonna hit one of the kids. What you somebody's dad? No, he's just some guy on a bike. Some cool guy. That's the equivalent. It's so cool.

He eats so much attention. I love him for single moms. Yeah, maybe that's what it was. That was like his little call. Right. Bum-bum-bum-bum-bum-bum-bum-bum. Right? That's the equivalent of the dude that like grunts

and yells how loud him drops a dump. That's 50s. Oh my God. It is. It's the same guy. Look what I'm doing. Look what I'm doing. This is on his bike. Every weekend, that's what he does.

Everybody look at me. Oh, so I'm not, I couldn't believe him. Like, I hate that. I hate that when people are just like so obnoxious like that. So my son plays volleyball now, right? For the school and there's these two parents that are just obnoxious as fuck. They're super mean to their kid, first of all.

Like every time they're kid fucked up, and he's one of the better kids on the team. So awkward. They're like, they get so mad and they'll shake their head at him and be like, you know, just asshole parents, right? It's not like encouraging and like, infirm and supportive. They're like, you could tell it's a reflection on them. That's how they treat it like.

My kid sucks. You know, they're super loud, super annoying. And here's the part that annoys me the most. They're severely obese. Now, it's not because they're obese. I don't care if you're obese. Let's see, that's your body, your life. But when you're sitting there yelling at fucking kids

playing sports, and you're telling them that they suck because they couldn't get a volleyball that they slid across the floor to get get and you could barely get off the fucking chair without, you know, assistance because you're 300 plus pounds. You don't really, I don't think you should shout. Couldn't slide that hoagie away, you know. Yeah, I don't think you're just saying, if it wasn't my kid's school, I for sure would have said something.

100% I would have looked at him and be like, wow, but you probably couldn't even hit the ball over the net, could you? Yeah, I can't wait to see you guys. Unless it was a sandwich. When your kids get to high school and it gets really competitive, because right now you're right. It's like, right now it's the fun stuff.

It's fun, right now it's innocent. Everybody sucks right now. Everybody. Yeah, pretty much everybody sucks. Oh man. They keep it a good, you're just like, ah, you know, it's all good. You think you're this good sucks, you know what I'm saying?

You're just like a little more athletic. That's all I'm talking about. They're getting better now, because my son's in a good, you're just like, ah, you know, there's all of them in that case. You know what I'm saying? He's just like a little more athletic. That's all I'm talking about. They're getting better now, because my son's in seventh grade now, so you're starting to see like more athleticism, but you're right, because like my daughter, she did, she plays basketball at the YMCA, and the kids are just terrible.

I mean, there's a couple kids, you could tell, they play basketball with their parents a lot, but the rest of the kids are just, my daughter's like, she runs a lot, she's definitely excited to run, but she gets near the ball, she doesn't know it. I'm like, get the gonna ask about what their parents a lot, but the rest of the kids are just, my daughter's like, she runs a lot, she's definitely excited to run, but she gets near the ball, she doesn't know it. I'm like, get the ball, she'll just run, she'll hold her hair, two lots of runs, I'm like, why are you holding her hair?

Free her hands up, there's no need to hold your hair. You know what you're doing? I just would love to watch you scream at your kids playing sports. I think it just, it's got to be such a great clip, dude. My friend, so my youngest, he was playing his best friends team. And so it was like so frustrating because he hit off the tee and he's kind of running the first base and his friend James is like playing first base.

And they're like, yeah, let's start goofing off with each other. And so like somebody else hits the ball and they're still like high five in and like do cartwheels and shit. And I'm like, run, you You know like run around the bases and he's just like kind of trotting around and like you know doing ninja kicks and stuff I'm like what the fuck yeah yeah that was my daughter did it's funny you know you just like go with it Her and her friends are like there's like three of them and they're just like they'd like stop playing They just did the corner up. Yeah, I'm yelling. I'm like a tea party.

I'm like, pay attention. Hey, man, hey, cool uniform. Run to the ball. Get the ball. You know, they're just playing. It's hilarious. How was your weekend? How's cool, man?

Kachin and I on a win, we went and got tickets to the Warriors game. Went there. Dude, it looked like you had awesome seats, man. Yeah, I was four off the court, man. Yeah. Yeah, actually it was fun to get us. We got the tickets and then we first got down there. And like, so that, the right behind court side

are like the A seats, right? And they're like A4 section and it wraps all the way around the arena. And we went on row four at first. And so like one of that first video of like them, like, I don't know if you guys saw my insta story where I'm videoing I'm actually like Ten rows behind my actual seats and I was talking to you. I'm like man I could have sworn when we bought these it felt like it was closer on the picture that I you know

I purchased I mean this doesn't seem that different than the last seats that we sat at and she's like I think we're in the wrong ones and like so she walks down walks down and then she like, ways me down there. Thank God she put that together for the game. Or we would have been sitting like, we had these amazing seats that we had. And we were sitting back like 10 rows because that was row four. So it was row four that we were in, but we should have been in a four. And seats were amazing. Game what I love. So I'll be tonight. I'll be at the sharks. So it's playoffs, playoff hockey, playoff fast bar right now, which is partially part of it. It was one of my favorite times of the year. Sports wise, especially when the sharks and the warriors both are in. Oh, yeah. And nothing is

cooler than game one of playoffs at home, like your first game at home in the playoffs. Because you're electric and I don't care if you're the eight seed, the one seed, the three seed, whatever. Everybody's team at that point has a chance and you're fucking excited. Like I've been to like all the games, right? Leading all the way up to championship games in the season. And you know, sometimes you still go to a game. I've got playoff tickets, but then inside I'm like, this is not our year. I can just tell the way we're playing where everybody has hope came what? And you could feel that energy when you walk in it's just fucking incredible So do you buy any of the best do you buy food when you go watch these games at the shark tank? Actually that well so at the Warriors game we Katrina and I fasted and then we went to Jack London Square

And we had Scott C food on the water afterwards, which was great. I had lobster and steak So sometimes we'll fast. It's harder in the evening, like when I go to the suite, when I have... I was gonna ask you, like, what are the, what are the, if there's any good food choices? Because when I went to go see the sirk, I didn't really pay attention to a lot of the food.

So I only went out of the door and saw the couple that I could see, and there weren't really any good choices, but I'm wondering, are there... Well, so it depends on what suite we're in. So there's, so I have two suite connects, one's through a guy that I, I've trained the one that you guys have been in. And then we have Katrina's work, because Katrina manages this, well,

doesn't manage, but she gets to set up who's, who they are taking care of in that suite. So tonight we're in her suite. When we're in her suite, she also caches out and writes the bill for, for the food. So we actually, her and I will go through the menu and go like, oh, let's get some, some salad and at least some chicken menu and go like, oh, let's get some salad and at least some chicken strips. And then, yeah, there's some options that we can do that are like less fucking bad than what normally,

most people, they'll get the cheapest stuff, which is like pizza and all the fry foods. And then when it's that, I try and stay away from that, as much as possible other words I fucking pay for Today's Quas being brought to you by Kai Maricopi It's the only coffee that is infused with all natural neutropics for a cleaner calmer and more focused buzz without the crash Put the Kai Maricopi at MindPumpMedia.com and input the discount code MindPumpACheckout

for 10% off! It's the motherfucking car! The eagle is landed! Quikwa. All right, the first question is from the Village Crazy Lady. Why can't I do a box jump? I'm reasonably fit, but can't do one. Fear. Yeah, that's a massive component box jump? I'm reasonably fit, but can't do one fear

Yeah, that's a massive component. No, I'm serious. I mean I have trained I'm assuming this is a female because of the lady the name here I've tried a lot of my clients and the ones that I've taught to do a box jump that really struggle that even the ones that are really fit It's just the fear. It's the fear of jumping and not making it and hitting their shins is typically what keeps them. They have the leg strength and the power to do it. But if you've never really trained to jump and to jump at heights that you've maybe never jumped up to before, think about that. When you're just in, 25, 35, 45, 55 year old,

like how often do you jump? Like how often do you guys even jump anymore? Well, just getting everything to work as hard as you can. Like whenever, I mean, maybe like what do you, Never, never, right? Well, how often do you jump? Like literally jump? You have to intentionally do it.

Yeah, and so a lot of people, you know, even if you're fit and you're like, are lean and muscular and stuff like that Just don't practice that skill set and you know You're asking your muscles to fire differently than like a grinding strength move So you may be able to squat 200 pounds or whatever or leg press X amount or do these totally different mechanisms Totally different and so it seems so foreign and then that's the fear the fear sets in and then it becomes overwhelming And then they're like oh fuck this

I don't want to kill like anything else you have to practice So I mean if you want to learn how to box jump you have to start with a shallow a low box I feel like there's an extension to this question dog. I think she wanted me to sing My my answer to this did you really? Yes, she did or or she did you really? Or, or she did right now? Did you love her, you fear, you crazy lady and jump? I don't know. I'm just making you... I thought you wrote something. I was getting already right in front of my chair. Like, what did you put together for this lady?

You kind of made a big deal for nothing just that. I always do that. I was like trying to acknowledge it because she put it out there. But yeah, no, like, you have to go through the process of really connecting to your body first and foremost. And I think that's where the biggest miss is with everybody that goes to train is that they haven't even really even connected to their joints and how they're supposed to function yet and how to recruit at, you know, higher amplitude. So what does that even look like? You have to learn how to go through those processes.

And I think that isometrics for me, that's why I was kind of drawn to it. It's this process that's safe, that really teaches you that process of being able to get at a higher amplitude, get that higher demand recruit, like everything that you need to be able to produce enough force to jump. Jumping takes requires a ton of force

that you have to intrinsically be able to produce on command. It's speed, it's power, and power is a skill. And how often does the average person, I should say, need to have the skill of power? Not often. I mean, it's probably the last thing that I'll train the average person to develop. However, here's why it's important. If you do fall, if you do trip, if you're carrying something and then you're going to drop something, you don't want to break it. So you react very quickly to grab it. If your kid falls down or you hear something and you turn real fast, if you don't have

the skill of being able to control your speed and power, that's where injuries tend to happen. So when you hear people who are fit, who tend to hurt themselves, a lot of times it's because they moved in a way that they typically didn't move, but they didn't fast way. You know what I mean? Like, how'd you hurt your back? A lot of times it's because they moved in a way that they typically didn't move, but they didn't do it in a fast way. You know what I mean? Like, how'd you hurt your back? Oh, you know, I tripped and I had to catch myself real quick and then I pulled my back, although they're very fit.

So it is a skill. It is something, it's funny that we asked this question. I just watched this documentary on human evolution on Amazon. I can't remember the name of it, but I know that's somehow in the title of human evolution. Fascinating. And they were talking about how they started off by talking about how humans, one of the of it, but I know that's somehow in the title, human evolution is fascinating. And they were talking about how they started off by talking about how humans, one of the things that makes us so different is our ability to walk upright. And the muscles involved with...

Do you know they say that's like unbelievably fascinating? Like it's like an anomaly. Oh yeah. It's like we're not even designed to be like... Well no, upright is a huge piece of us being who we are and able to do what we do. And if you look at, oh, that's it, the evolution of us, thanks Doug.

If you look at the pelvis of other primates, and some primates can walk upright, they just don't do it very efficiently or effectively. If you look at their pelvis, you can see that the insertions for glute muscles is so much smaller. They have such small glutes, and the reason why humans have such big asses, even people who think they have flat asses, we still have big butts compared to other primates, is because the glutes keep us upright, as we're running, our upper body wants to pitch forward, and the glutes are constantly contracting, keeping us upright.

And it's also what made us apex predators, one of the things that made us apex predators, because the fact that we can run upright, conserves energy, and allows us to, and we have these big joints, big knee joints, big hip joints, we were made to run for long, long, long distances. And so on the documentary, they were showing these modern hunter-gatherers from Africa. And so African tribes that still exist today that still hunt in this fashion and they were showing these fuckers run

and it was incredible like I'm watching these guys run and they're barefoot They're basically barefoot or they had like one thin piece of something underneath their feet So they're like definitely on the four foot and is it like really close to the body as they strike? You know, I didn't see their feet. They didn't show it because they were running through grass, but they were showing them run quite a bit. And there were men who appeared to be in their 50s and 60s running alongside other men in their 20s and 30s. And they ran so effortlessly such nice posture. And it was almost like, like if we were going for a stroll and we're talking to each other, that's what it looks like. And they were hunting.

So they were chasing down like a gazelle or something. And they're just, and it's a constant fucking running the whole time. And then the gazelle finally gets tired because they overheat, animals overheat and they have to stop eventually. So the gazelle gets tired and finally just to exhaustion lays down and then they run up to it and they shoot it with their arrows and then that's how you hunt. And so it's pretty fascinating. So, we talk about things like jumping, running,

these kinds of movements, they're skills and if we stop doing them, I mean, it's like not, imagine if you never walk, how hard would it be to walk? Like, Adam made a great point about the fact that we never jump. If you never jump and you expect to do a box jump, like it's not going to happen, you have to slowly, like I would say, terrifying. Oh, I would say practice jumping in place,

and then jump on something shallow and then work your way up. Yeah. Yeah. I would just work on that exactly that just jumping straight up as high as you can. That's where those, um, it starts slow too, because if you never jump and you sit there and like, I'm gonna jump as hard as I can, you might pull something, you know what I mean? Because just so... Definitely. Things aren't firing the way you want them, you're not... Just fast twitch movement like that in general.

Like if you're not accustomed to doing it very often, I mean, it really needs to take like a progressive approach to it, because if you just jump right into it, I mean, that's where everybody pulls muscles. I see it all the time, especially with that. Oh, I used to rip into my trainers that would be teaching box jumps to clients that I could tell just weren't even ready to be doing box jumps.

And I could tell by even the way they did you celebrate when they come down. Oh, it's like, pwn. Yeah, they've locked out knees and like, and I'm like, whoa, dude, what are you doing having a hang-chail? Hang-chail's, hang-chail's, yeah. what are you doing having her? Hangshales, hangshales. Yeah, what are you doing having her jump up like that?

She's not even ready to jump up like that. Like you can't teach, you gotta first teach someone how to jump straight up and then actually land appropriately before you should be teaching them how to jump up onto something first. I'd say, you know, as far as fitness, what does box jumping contribute to fitness?

Well, it's the skill of jumping is what I think you're gonna get the most out of box jumping contribute to fitness? Well, it's the skill of jumping is what I think you're going to get the most out of box jumping. From a fitness perspective, yeah, it makes you breathe hard, build stamina, some power. But you can get those things without having to do such a relatively high skill move. Do I think it's important though? I think if you're fit, if you're pretty fit, I think you should practice it because it's extremely important. I think it's something that is so important that we naturally do it when we're kids and then we lose that ability and then you don't anymore. Like, I mean, ask yourself, I mean, there's not a lot of times where I do this today anymore, but it's probably more so because even myself has a little bit of fear.

But in the past, you walk up to a fence that's four or five feet and I was just spring right over it. You know, I would, I would just put and I was just springing right over it. I would, I would just put my hands on it, and jump right over it. Where now I might look at that and go, like, is there another way around this thing? Is there a gate somewhere? Like, or I'm a climate and then go over it.

Where, you know, and that's just because I've even lost it. I mean, I recently, before the Achilles, when I was getting ready to get back into play in basketball, I was getting back into training my box jumps. And you know, I remember the first day in the gym going to do it. It was a trip because I hadn't done it for so long. And this, let me tell you, being a guy who played basketballs alive, had a decent vertical never once thought about that this being scary.

And that's why right away I answer this question with fear because I felt that fear for the first time in my life, like looking at this box that I know, for sure know I can jump higher than, and the hesitation that I had to get up on it. And even when I first jumped up on it, I barely got on it and I thought, whoa, that kind of freaked me out a little bit because that was something that I could have done really relatively easy just five, 10 years ago, and that was really challenging, but that also was like a flag that went up for me.

It was like, oh wow, this is something that I should pay attention to because I don't jump a lot, and it will be a skill that I will lose if I don't find a way to incorporate my thing. Because the ability may still be there, it's just very much a psychological barrier. So just, and I know that just looking at certain things, you look at it differently if it hasn't been something you're confident by doing repetitively.

Now, I'm trying to throw an old skill out there that I know I used to do awesome, but it's been years. I would argue that the psychological piece is part of it, right? The fact that you're scared of it, I mean, that's gonna affect your performance. For sure. And practice makes perfect. The way that I use pliotip training,

because I don't do a lot of pliotraining, but if I do do it, I use it either as post activation potentiation, so I'll do like a heavy set of low reps of squats. And then right after I rack the weight, I'll do like two or three hard jumps because that's been shown to activate more fast switch muscle fibers.

Or I'll flip it into the opposite. Where I'll do three or four hard jumps and then I'll go and then do my squats. And both ways, I always notice a little bit of an increase in muscle and strength. You know, so. Yeah, I just feel that it's one of those things. I want to maintain as much athleticism as possible

and as much function, you know, as I'm capable of. And so it's great to look good or whatever and like be confident in who you are. But to be able to do things and like you mentioned jumping over a fancer, like I was just, I was just playing around the ball with my puppy. And he was being a little shit and was running away from me and I was trying to get him.

So I'm doing all these cuts and stuff like I was doing in football. You know what I'm trying to box him in and some running on this field and he's running away from me super fast. And it was just kind of funny because he made this like ridiculous cut left and I tried to keep going but I lost my footing and you know if I didn't have maintained

any sort of like a pliability or any kind of like you know work with my joints I totally would have rolled my ankle or like messed up my knee or something but I just rolled with it and did this crazy barrel roll and I got up and Courtney was laughing at me because it's like, I mean, I would've aged serious shit. Well, what did you guys agree though? This is a lot of how when you get older, these injuries that you see pop where someone fell

and broke a hip or whatever. You're in my head right now. I'm thinking this is probably more important to practice things. It's kinda stuff as you get older than it is even when you're younger. Yeah, I mean, I know for sure I've lost a lot of that ability to jump and move and do those kinds of things like because I never do it, you know, you never practice it. Right, right. Next question is from Thayer 2513. If you were programming for your co-hosts,

what would you include? Would you build it? That's a funny question. Would you were programming for your co-hosts, what would you include would you build it? That's a funny question. Would you build it for their strengths or their weaknesses? Oh, this is funny. What a dick. This is funny. It's just something. Justin didn't pick this one. Yeah, I thought it was a funny question. Well then go, bro, let's get into that. Let's hear your programming. Let's program one of us. Yeah. Here's the thing. I think that you guys are both responsive to whatever is in front of you.

You're open to new ideas, but I just really wanted to create this athletic, you know, like we just talked about this the last question. For Sal, I would add in like, jump box plyometrics, I'm gonna add in agility, you know, I'm gonna add in a lot of stuff that's like super outside of his comfort zone, but we'll... If you've got the strength, let's do the foundation is there, man. Let's work on the function. Let's do this. Let's pick, since we pretty much have designed programs this way,

let's pick a program that you would make the other co-hosts do and with what emphasis. So for example, what you're saying to me, I hear like, I would make Sal do maps performance with an emphasis of vertical jump or something. Think of that for each one of us. What program would you force us for? Even the phase of a program, would you drive home the most?

Yeah, like, master performance for sure, with an emphasis on just power and speed and so just getting him to Do more more stuff like like power cleans and like learn that skill just would be fun to get him to experience that because he's already super strong You know deadlifting and I want you to see that move that way to accelerate it speed and another level and then for Adam I think just, let's see, I think on the most complete. Yeah, well, no, because you've worked on the mobility piece and you've done a great job as far as that's concerned, adapting, reinforcing your joints and that went through

that whole entire process. So I think from here, it'd be more of a powerlifting type of a program just to just to kind of get you a little more Dance to then build off of that going back into like more of an aesthetic kind of a mind So just I don't know. I enjoyed it watching you kind of really work on dead lifting and getting your numbers up I know we did that to you like for a stretch there, but then went away from that But yeah, even just overhead pressing like heavy and doing things that like really challenged you as far as like the weight was concerned. That's what I would do. I think Adam's pretty open to doing a bunch of different stuff. Body weight, maybe body weight training style. Or jazercice. Yeah, one of the three.

The fuck dancing. That's great. Yeah, I should have said that. We'll do maps dance for you. Yeah. I mean, just learn how to hit the pop? I knew this was gonna turn into like, like how we could fuck with the other guy the most. Yeah. Yeah. Yeah, so bring it on to me. You know, I got you guys.

Justin would do maps tanning, you know what I mean? Oh, man. Yeah. No, I think I think for Adam Bodyweight just because we haven't since we've all been working together, you haven't done like a full body weight training cycle, right? And then for just an easy bodybuilding, I would have you do straight up like,

maps aesthetic. And what we would do is Adam and I would just break down your body and then like bodybuilding style, like okay, develop more of this, develop more of that, reduce your glute size because it's how we're powering the rest of your, and have you drink your waste? You know, like, what are you doing? Yeah.

What do you know? But I don't know. I would agree. I would probably, I would sell. I would perform it. I would perform it's in because I think that would be a great place to spend some time. I'd also keep pushing them in the direction that I know he's

already kind of going, which is because it was such a game changer for me was the mobility piece. I continue to work on your ability to get depth in your squat, your thoracic region. I think your, which is areas that you're already in right now, but I would for sure would drive that home in the programming. And then Justin, I probably would do the same thing as far as when Sal said, I'd put you on maps black and then I'd body build you. It's because you got such a great foundation.

You're a big solid guy with lots of muscle mass. I would love just to get my hands on you and carve you up dude. Like I would love just to go, like let me build this the way I would want to build this physique dude, because it's fucking strong, it's fuck, but let me, let me sculpt it to,

let's see Justin walking around. I'm in some panties. Whoa. That escalated. I have Justin walking. So you're really thinking. Justin be walking around with some panties. Whoa. That escalated. Yeah. I have just a walker you're really thinking. Justin be walking around with his meals. You know, he's like a chicken breast and broccoli. Pist off.

I'd be so angry that I would be. I would fuck you guys. Now that'd be fun. It'd be fun to do that, you know. But you know, I mean, we all love working out so much. I can kind of, I think I could get into anything. Once I get past that initial hump of, the fact that I'm not doing what I was doing,

then I can kind of get into, like right now, you guys know how I'm training right now and it's very different than what I've done. Like this morning I did zurcher squats, like as part of my workouts, like the fourth, third week now that I've done zurchers. And I got up to 225 and I was doing 10 good full reps. And for me, that's heavy because I'm just starting

to get used to how to support the bar and how to do that and it requires better thoracic mobility from me. But every time I get over that initial hump of, oh, I'm not good at this and then I start to see, and I get over the fact that I'm not gonna be good. I'm not gonna be good to enjoy it. Not only do I enjoy it, but the progress you make is so much more dramatic. Like, it's so much more dramatic, like,

that's the takeaway. It is because it's the takeaways that it's crazy when we do these things that you probably wouldn't have done in the past and you do them consistently for a while, how much the body responds, especially for guys like us who have been lifting for 15, 20 years or more, like it's crazy. Like you've done every exercise probably a bajillion times,

and some of those you may have only done like 100 times, and those ones you've only done 100 times, probably will make the greatest change for your physique. I put this together a while back, which I mean, I'm always seeking that. Like that's where I like being on a control. I know that if I'm about to train a certain way, and as much as it sucks at the beginning,

because I'm not good at it, that also tells me that my body has lots of room to adapt, and it's gonna be more responsive than falling into the types of regimens that I typically like to do, which is why I'm always outside the box I thought. Yeah, so like for me, with the searchers, I just talked about, right?

I've only been doing them now for four weeks, and when I first did them, I went up, I was only 115 or 135 pounds. Maybe it was 135. Now, I'm sure I could have lifted more, but without perfect form. It's a new movement. It's something I haven't trained a long time.

So I only went up to 135 and I did, I would do 10 reps. And anything heavier and I felt like my form would start to break a little bit, just so I wouldn't use to it. Bro, this four weeks later, 225, like that's all hundred. And my form is still perfect, I'm sitting back, I'm real good, bar comes down to my legs, I'm doing everything good. So, like, would I get those kind of gains on the same fucking routine all the time? No, like, if I just pushed, you know, my favorite exercises, it'd be cool to gain five pounds in four weeks.

If I had had five pounds to my max deadlift, I'd be excited. But how much bigger of a difference is going to make on my physique, adding a hundred pounds to a lift. And this is what happens when you do movements and exercises and techniques that you're just not good at or not used to. Especially ones like that. I mean, that's just a great compound lift all together. Yeah.

Squatting and then actually front loading and holding something like that at the same time. So I just did, to try to throw this one on your routine that you're doing stuff like this, I did, I grabbed the hundred pound sandbag and did walking lunges across the floor. I wanna do that. Oh, so I wanna do that.

I just don't have a bag at home, cause I work at home, but we have the back. It's still good on your back. Just, it, oh, I mean, it was a, and you would think, as I think, oh, I can have the back. That's still good on your back. Oh, just, it's, I mean, it's, it was a, it was a, and you would think, as I think like, oh, I can do walking lunges with like, 225 on my back. Totally different. But holding a hundred pounds sandbag,

just carrying that is already hard. Right. Just keep it good, keep it in and close to the back. And then do walking lunges. So a single leg is hitting that at a time. Oh, here's the other one that I've been doing. Now, this is probably week number four, is the Z-Press, which I never did Z-Press on a funnest.

So I never did Z-Press on a consistent basis. Now, when I first did a Z-Press, it was legs wide apart, legs straight, right? So the easier way of doing it, because you've put your legs together, that's real hard, which we learned from Robert Obers, right? But legs apart, I was doing 65 pounds. That's it. I would put a 10 on each side, and it was hard because you have to legs apart, I was doing 65 pounds. That's it.

I would put a 10 on each side and it was hard because you have to sit upright, my hamstrings are tight. I have to get my thoracic spine to whatever. And if I went heavier than that, I could tell my former breakdown. This morning I did it with 125. Let's go away for that. Yeah, 120, but feet together.

Feet together. And that's just my body's learning how to do it. I mean, that's a huge improvement But think about how fundamentally different your body is when you're able to do something like that So yeah, once you get over that initial hump of trying new things and sucking at it the gains are amazing get those newbie gains Right needs next question is from arias randie 14 What are the consequences of working the graveyard shift in terms of muscle growth, fat loss, and overall health? Negative on all of it.

Yeah, negative on all. Yeah, I'm just gonna remember, because Courtney had, she had started nursing, and that was the only shift available, and it was so taxing on her health and her well-being, and just to be able to come home and sleep during the day when it's a little sunny and it's like you're you don't get all

the sun and all the benefits of that like so you know you're deficient you know on that level like just the the overall quality of sleep goes way down and just think about what we've learned as far as the importance of sleep and you know like bouncing out your hormones and getting you proper recovery, that's challenging. It's really hard to answer this without nagging the person out. I know.

I know. Because when you think of them some tips afterwards. Yeah, it will definitely, but we weren't designed to do this. Yeah. We weren't designed to work through as humans. We just, we did not evolve to, you know, work, stay up when it's dark, and the sun goes down, work your ass off, and then to actually sleep during the day. So, I mean, I think you're going to be fighting yourself on all aspects of muscle growth, fat

loss, and overall health. Every negative health, chronic health issue that you can think of has been connected to being worse with people who work graveyard shifts. So cancer risk goes up, dementia risk goes up, Alzheimer's goes up, diabetes risk goes up, everything is hammered. That was fucked up what I said. You just dumbed down.

It's like I'm gonna make you do it. Yeah, you're never gonna sleep in it. Well, that was fucked up what I said. Well, you know, here's the thing, like, you know, I wanna just be honest. Like, I'm not gonna... There's no hope. That's right. That's just saying. Well, this know, here's the thing, like, you know, I wanna just be honest, like I'm not gonna- There's no hope. That's right.

That's just saying. Well, this is good. You need to know this. First off, you need to know the risks so that you take remitting them or at least emeliorating them. No, that's a good point. Seriously, that's a good point.

Because this is a big factor. It matters more in your daddy voice. You're bringing in your daddy voice. This is a bad, like, here's a deal. Like Adam said, up until electricity was widely used Humans did not ever do this we completely evolved to rise with the Sun and to go to bed with the Sun Which meant during the winter time we probably slept more during the summertime We slept a little bit less your alarm clock

What you don't want first off? You don't want to go outside when it's dark when you're for most human civilization, because you're food. You are food, you go outside at night, you become prey, humans can't see very good at night, and lots of animals are nocturnal, and they see very well, and that's what they do. So it was very dangerous, it was stupid, we weren't gonna hunt, we weren't gonna gather,

we couldn't see much. So what we did when the sun came down is we all went to our, whatever, our hut or our cave and and we hung out and probably fell asleep And that was it or we were exposed to fire, you know light which is still far less damaging than electric light and your Cortisol levels your melatonin levels your testosterone levels like all all your hormones are either directly or indirectly connected to your circadian rhythm, which is connected to your exposure to light. So huge potential negative consequences. Now how would you help, humiliate this for yourself?

Well one is, when you're up at night, make sure everything is bright, that you got bright lights and bright. You wanna try and mimic that you're outside. So your body thinks you're in the sun. Then when you go to bed, pitch black. Do not expose yourself to the sun. In fact, when you go home, if the sun is coming up, put on dark ass sunglasses

and just tell your body now that it's starting to get dark. When you get home, black out everything. You don't want any sunlight coming in, and you're trying to mimic the night as much as possible. Then as far as diet is concerned, this is something we learned recently that your organs also follow a kind of circadian rhythm. So if you can eat food when the sun is up, that's probably when you should eat it, and probably fast when the sun is down. Otherwise, you start to tell your body kind of mix,

kind of mix signals. And then the other thing is like, you're obviously, you want your diet and your training to be on point with this, but you're, you have a mindfulness practice, really teach your body to deal because cortisol levels get crazy with people who work. Well, what would you consider also looking into supplementing some things because this person's not getting the sun to? Yeah, well, vitamin D3, probably melatonin would probably be a benefit, low dose. When you do go to bed, you know, adaptogen supplements like ashwaganda might be a benefit to you.

But if you, and it looks, some people, if you have to work in the night shift, I understand. If you have a choice, it's really not very good for you. It's one of the worst things for you. I mean, we went, because the money was way better. You know, Courtney, we both discussed this, but I was like, your health is way more valuable to me. And so it was one of those things where we're just like, no, we gotta work towards something that's

going to make more sense and keep you more towards that like natural light because it's just not worth it, man. So you kind of have to have that discussion. Next up is Andrew ASF SE. How do you build a niche without pigeonholing yourself? This is a good business question, right? You know, this has changed a lot over the last, definitely over the last 10 years. Back when I opened, you know, my small personal training studio and I was an entrepreneur in that kind of old way of doing things where, you know, you open a brick and mortar and all

that stuff, building it, if your niche was too niche, you were screwed because you were limited, right? So if I opened up a, I'll give you like an extreme example. Let's say I opened up a store in San Jose, right? I opened a store and it's like, you know, everything magnets, like that's all we carry, magnets for your fridge. I knew a battery store like that. Yeah, like all batteries. Yeah, I'm gonna survive. Exactly.

Like very difficult because I'm only exposed to so many people within like a five mile, 10 mile radius that are gonna see my store and whatever. And it's gonna be kind of tough to do. Now, if I open up a website online that says, just magnets, that may actually benefit me because the pool of people that I can pull from is so big and the fact that the marketplace

is so massive online that a niche may actually, or making it more niche, may actually benefit you because now somebody, Google searching magnets goes to the pure magnet store and then you can start to do better. And in fact, you start to see that now online. The stores are more and more niche, whereas before you couldn't do that as much.

So as far as pigeon holding yourself is concerned depends on where you wanna go. When we started Mind Pump, we knew we were gonna do mostly fitness, but we also knew that there were other things that interested us, and we may wanna cover them and talk about them in the future. So, you know, we wanted to name our show something that was kind of fitness, but not to give us that kind of flexibility.

It actually hurt us in the beginning. Now now it's good that we did that, but in the beginning, had we named a show like Strength Pump or something like that? We probably would have... Genic have... The ketogenic podcast. Or something like that, right? We would have had way more views initially because people would have searched that time. The CrossFit Hour.

Yeah, but then you're just like exploded. But then what do you talk about? You know what I mean? It's a keto all the time. Yeah, then you're fucked, so. Or Barbell Press. Yeah. Yeah, right.

So I'm very specific like that. Yeah. No, I mean, this is hard too because I don't know if it's it's such a bad thing. Like, Salisame because we now have this ability to get online. I think a better question to ask is, you know, do you see yourself wanting to stay in this niche forever? And like, I mean, because who am I to say that, you know, barbell press podcast name would be a bad name, or, you know, the ketogenic podcast, like if you like only talking about those things,

and you could see yourself for the rest of your life, you know, covering all topics related to that exact conversation, well, then maybe it is. Maybe you absolutely just love that, and you don't want to move outside of that. I think we live in a world where you can do that. Like, again, back to what the point Sal made, which is a magnet store would have never

survived 20 years ago here in San Jose, you know, it's some random location, but absolutely could survive and thrive on the internet right now. So, it really goes back on you on what you want. Do you want to just talk about fitness and just talk about building muscle or weight, whatever it is that you're trying to, because I wish I had more detail of what this person is looking to do because, God, the market is so much, right?

Yeah, I think too, a lot of times it's a pretty good strategy to have that in mind as far as a niche or like a specialized kind of focus in order to gain the attention, the notoriety, the authority to then branch off of that. So if you have sort of a game plan, a strategy in place where you can have additional offerings of products or additional topics that you want to discuss later and branch out. That just needs to be thought of ahead of time, I think, in order to be able to pull that off, not pigeon your whole yourself too much. But yeah, there is definitely a way now to market towards something very specific

because the pool is so huge now. So you could just be selling one item, but you do it the best and you own those key terms and all those things online and that's what's going to make you succeed. Everything is niche now. Advertising is niche. Like it used to be if you wanted to advertise, if I wanted to advertise my gym, I newspaper, I could do flyers,

I could do a radio station, but I don't know who the fuck's listening or reading that newspaper, it's everywhere, right? Maybe I'll find like a health section of a newspaper and that might help me kind of target people, but today that shit is so targeted. Like learning about what we're learning now on online marketing is crazy. It's insane.

Like you can narrow it down to, okay, we want men between the ages of 30 and 35 who have worked out for more than two years who are really interested in increasing their deadlift strength. And boom, those are the people you advertise to. Like, it wasn't like that before. The pool is so much bigger now, and your ability to narrow and zero in now is so incredible that that niching is- With it being- With it being bigger though, it also, you decrease the amount of

people that actually are going to consume it. Like, there's a smaller percentage of people that are going to buy. And I think one of the biggest mistakes that people make with the, like pigeon holding themselves is them not realizing that there's a smaller percentage of people that are gonna buy. And I think one of the biggest mistakes that people make with the, like pigeon holding themselves is them not realizing that there's not that many people that want what you think they want. You know, I just was recently talking to somebody who is modeling some of their business after kind of what we have done as far as building a network of people and then offering some sort of a program or something for them. And they are, they, but they need to down even further, right? So they brought it down to where you're going to be coaching and you're going to be at a very high level like these, you know, so basically looking for other people like ourselves

that could then learn this craft and then turn around and teach it to somebody else. And the question that I have is that, you that, do you really think there's that many people that are seeking what you want? And sure, maybe there's thousands of people that are seeking this, but thousands of people are not enough to sustain a multi-million dollar business year in, year out. And I think sometimes the mistake

that some of these people make when they have an idea is they come up, which would they think is a brilliant idea that maybe a few hundred people or a few thousand people in the area might want, but that's it. And if you're seeking to grow it into this big business, you have to be real with yourself and say, like how many people...

I know you're talking about that. I think it's all about the vision, right? Like how big do you wanna be and niche in yourself? You can only go so far with one product, one idea, one topic. And I think that one thing that, as far as we're concerned, we have three different people with ideas, four different people with ideas, and then it all kind of collectively feeds back into

the greater whole of the vision. So it's like, I don't know if you're just one person by yourself. To me, it seems a little more strategic to have like one specific goal. Well, there's two things here. There's, there's niche, which is your, you know, what you're speaking to. And then there's the product that you develop for the niche. For example, let's say you're like a kettlebell expert. Let's say you're like the baddest fucking whatever. You want to train people or your podcast or your product or whatever, your YouTube channel, your business is all about kettlebells, which is relatively niche within fitness because there's so many different things in fitness. So you're just saying, I'm just doing kettlebell. Now that could be very profitable if you find a way to service your niche in a larger way. In other words, maybe create a program that's online that people can purchase for a low cost.

Now you got a lot of volume within your niche. Or you can say, I'm going to offer just one-on-one coaching for kettlebell. Well now you've limited the fuck out of yourself because how many people in your area are going to meet with you and do one-on-one coaching just for kettlebell. Well, now you've limited the fuck out of yourself because how many people in your area are going to meet with you and do one-on-one coaching just for kettlebell. So now you've taken the power of the internet and you basically just fucked it and turned it back into a brick and mortar type of business, you see what I'm saying? Yeah, I know. So I think it's, you know, when it comes to, you know, building a niche business online, keep it all that way. You know, if understanding that with the internet, niche can create power and can really separate you. Make sure your entire business is delivered online. Yeah, I feel like I feel like if the era that we live in now, I feel like, and then I can't

remember, I wish I remember where I got this book I was reading, but in order to be successful in like a niche like this, you have to be like the 10, the top 10%. Yeah. So if you're going to pick a niche, if you're going to pick something that there's only a pool of let's say a hundred thousand people that even give a fuck about that will use the kettlebell. You've got to be the guy, right? Yeah, you've got to be the guy. If you're or one of the guy, that at least the 10% that are providing this information for them or this content for them to consume or potentially purchase from you. So that's the in my opinion, that's the part of the risk of of doing that too too, is that, okay, you found a, a, a niche that you can get in, you can penetrate that you, you understand that you love that you enjoy. And so now you want to market and sell to them. Well, then you have to ask yourself like, well, okay, are you within the 10% of the best that are already currently doing that in that space. And if you believe that you can, well, then I think you have a viable business, but if you let's go back to the podcast idea, let's say you, we started a podcast today, and we're like,

you know, Keto-Ginnick is so popular right now. Let's go after a Keto-Ginnick podcast. Well, would we be the 10% with maybe the top 10% of people talking about the Keto-Ginnick diet right now? Probably not. I mean, we've had some of those people who I would consider in the top 10% come on our show, but us ourselves, I don't know. So that would be pretty tough to try and rival any of those people. So I think that's what you gotta be careful of when you decide you're gonna do some of that

is look how big your pool is. And then understanding too, being able to move into your blue waters in that area. So, I think about that all the time for our business. Like, it's only a matter of time before, and we're seeing it already on a very small scale, but people trying to emulate what we've done here. It's only a matter of time before somebody who has a lot of capital and money can come up and say, you know what, we're gonna do everything they've done and do it a little bit better.

We have to be ready for that. Like we have to be, and there's always that thought process for me. I'm always thinking six months a year, two, three years down the road of where we need to move our pivot in case somebody does come in and does everything that we've done as good or better than we have, we better have some ideas because that's very much so a viable possibility that somebody else could come in and do that. Now you have to be asking yourself that same question when you're creating something like what is the stop?

Somebody else who maybe has $10 million to fund them to come and do exactly what you're doing. And what you may be doing is just laying a nice foundation for them, which is what happens a lot in business that nobody talks about. Many times in business, okay? When you hear about some multi-billionaire

that came up with some brilliant idea, it wasn't his idea. He saw somebody else doing it, and this is huge in the app world. This is what scared me when we were doing the app, is like, as soon as you get any sort of traction, and you actually get known, like, oh shit, we're getting some attention.

No reverse engineer it, re-skin it, and then it's a new product. And that's an example in the app world, but that plays in the, in just business world. People see great business ideas and people with more power, more money, a bigger network, take those ideas and they do them just a little bit better

and they use your brilliance and they play it off of this. You've got, in business, you've got to know you're getting into it. And it moves so much faster today than it used to. Yes. So bodybuilding. it used to. Yes. So bodybuilding.com used to be the fucking giant for some, you wanted to buy online supplements. Bodybuilding.com own that market.

Today, I guarantee you they're fucking bleeding because of Amazon. Because Amazon selling supplements now, they're fucked and now they're starting to sell fitness programs too, I think. Now they're trying to go that direction. Amazon just straight took it from them, you know? It's like it's a marketing move so quickly now.

Crazy. So check this out. If you want to search for a particular topic among all of our podcasts, like 750 episodes, download our free app. It's the Mind Pump Media app in your app store, allows you to search for a topic. It'll pull up all the episodes

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