Mind Pump: Raw Fitness Truth - 758: How to Build an Impressive 6-Pack, the Importance of Arm Training, Treating Psychosomatic Pain & MORE

Episode Date: April 27, 2018

Organifi Quah! In this episode of Quah, sponsored by Organifi (organifi.com, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about the importance of training arms if you are not interested in aesthetics, how to diagnose and treat psychosomatic pain, if the No BS 6-Pack Formula is a benefit for someone who is nowhere near getting a 6-pack and advice for an independent trainer trying to grow their business. Mind Pump West Coast Tour!  (4:22) The Future of Podcasting & Beyond. Podcasting’s Share of Ear has doubled in four years! (7:48) A prebiotic may alter the obese microbiome and protect against osteoarthritis. Guys talk about that study, Western Medicine, our disconnection with food and autoimmune issues. (22:11) The World of Sports Gambling. Will Trump legalize sports gambling across the country? Guys speculate on the outcomes and the impact on the economy. (37:05) First 3D Printed Shoes are here! (40:40) Bringing back styles from our youth! Coming full circle with fashion trends. (46:09) #Quah question #1 - How important is it to train arms if you are not interested in aesthetics? (50:55) #Quah question #2 - How to diagnose and treat psychosomatic pain? (59:07) #Quah question #3 – For the No BS 6-Pack Formula, is there a benefit for someone who is nowhere near getting a 6-pack? (1:13:01) #Quah question #4 – What advice would you offer for an independent trainer trying to grow their business? (1:20:13) Related Links/Products Mentioned: Mind Pump West Coast Tour Vuori Clothing: Activewear & Performance Apparel MiiR | Product to Project™ Dosist The Podcast Consumer 2018 A prebiotic may alter the obese microbiome and protect against osteoarthritis Canadian poker giant places a $4.7B bet on the future of gambling in the US Gambling Clash at U.S. Supreme Court Unites Trump and the NFL Sports Gambling Ban Repeal Could Happen in Trump's First Term, Group Says Adidas joins Carbon’s board as its 3D printed shoes finally drop 3D bioprinting using stem cells Westworld - Official Website for the HBO Series Hit Makers: The Science of Popularity in an Age of Distraction – Book by Derek Thompson Ep 628-The Human Garage: Tuning Up the Body with ... - Mind Pump A fascinating landmark study of placebo surgery for knee osteoarthritis Psychosomatic pain | The British Journal of Psychiatry No BS 6-Pack AB Formula - Mind Pump People Mentioned: Ben Greenfield (@bengreenfieldfitness)  Instagram Tom Bilyeu (@tombilyeu)  Instagram Donald J. Trump (@realDonaldTrump)  Twitter Robert Oberst (@robertoberst) Instagram Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more How can you go wrong with this offer? To take advantage of this offer go to www.thrivemarket.com/mindpump You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at www.HealthIQ.com/mindpump Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS HIIT, an expertly programmed and phased High Intensity Interval Training program designed to maximize fat burn and improve conditioning. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. In this episode of MIND, POOOO! Another episode. Woo-hoo! For the first 45 minutes, we do our introductory conversation. We talk about the upcoming mind pump tour.

Yeah, man, we're going to get a van or what? We're lucky to have that landing page up by the time this airs. We very well should. I think we should send it out to the forum members first. Okay. For first dibs. Yep. There you go. And then we'll push it out. That's it. We talk about the growth and the future of podcasts. We talk about diet, inflammation, and autoimmune issues. Trump potentially legalizing sports gambling. What? Is he winning more?

He's biff. We talk about Adidas and their first 3D printed shoe. Yeah. These are getting expensive on the black market, Adam said. It's kind of crazy. And the recycling of fashion and music. Then we get to the questions. The first question was, this individual is not really

that concerned with aesthetics. They just want to be functionally strong. Do they still need to do curls? My kind of girl. Girls for the girls. If you want girls, you better do them. The next question was, this person wanted to know about psychosomatic pain.

Psychosomatic, adequate, saying. This is when you have a pain in your body. Insane as a pain. That is coming from your perception, maybe not a physical problem, but you're perceiving the pain. It's actually far more common than we think. In fact, separating it from the physical causes of pain are very difficult, maybe almost impossible. The next question was, you know,

as far as the no BS6 pack formula is concerned, is there any benefit for someone to do it, even if they're not gonna ever get a six pack, or ever get lean enough to get a six pack? In other words, if you got a belly, do you still benefit from training your whole life? Hell yes. Yeah.

Why? And the final question was, what were the biggest revenue enhancers that we found in our careers for our independent personal training businesses? We answered that in this episode. Also, I talk about the NOAA BS6 pack formula. It's free.

It's not just free according to the way Doug wrote formula. It's free. It's not just free, according to the way Doug wrote it, it's free. Free. All you gotta do is enroll in one of our maps bundles. Now, maps bundles are what we take multiple programs, combine them together, and then Doug gets crazy and slashes the price. Tires.

He cuts it down by 20 to 30% off. For example, our Super Bundle is a year of exercise program. What we've done is we've strung together several maps programs. So you go from one maps program for three months, you go to the next one, you go to the next one, you go to the next one, at the end of that year, you look fucking awesome. It's a full year. All planned out for you. And it's a gear. And it's discounted. And you get the no BS6 pack formula for free with that. Now, if you don't want to get a bundle, maybe you just want to get an individual maps program.

We'll check this out. Let's say you're interested in maximum muscle size and strength. That's your goal. Well then you enroll in maps and a ball. Let's say you want to sculpt and shape a symmetrical body, or maybe you want to compete on stage like a bikini competitor or a physique competitor a bodybuilder Well, that's maps aesthetic maybe all you care about is moving like a freaking panther You want to be a functional?

Athlete well, that's maps performance Maybe you want to work out in the privacy of your own home or maybe you travel and you don't have access to equipment all the time You want to get weird sometimes well then many friends maps anywhere, or maybe you're a personal trainer and you want to increase the amount of tools you have in your toolbox to train your clients or you just want to be able to correct muscle imbalances, fix some pain you may be having in your body. That's maps prime and maps prime.

It's your trainer. If you're a trainer, you must have this because the future of clients buying personal training, they'll be asking people this, do you have Prime, Prime, Pro, I can't buy training. 50% basically.

Basically, if you don't get it, animal puncher in the face, that too. You can get all of these programs and the bundles and get access to the no BS6 spec formula for free at minepumpmedia.com. After a meeting like that, we're going over our agenda. Did anybody else, I feel tired.

I'm exhausted. I'm exhausted. I'm exhausted knowing what we have to do, what we're about to go do. I'm like, uh, you almost just want to show up and just be like, all right, let's do this. It's too much. Otherwise, yeah, it's a lot of stuff. It's not that much. It's a lot of stuff, but it's a lot of fun.

But you know what it is? It's out of our spun. It is. You know why you're tired? Same reason why I'm tired. It's stuff that's slightly out out of our comfort. Oh, we have to figure this out. Yeah, that's all it is We're used to winging it. Oh, we got to prepare. Oh, you know, and you know, it's funny the amount of preparing and planning That's gonna be it's like a 30 minute to an hour. Yeah, conversation that already. Yeah, it just wins us Yeah, we're like Something for that long. Is it worth it?

Yeah, usually I just show up and make things up. Yeah. God, that was my whole fitness career. Just kidding. Mostly. I'm excited. Out of the events, we see we got four events ahead of us. We got Paleo, we got Dosis, we got Mirror,

and we got Viori. Of the four, what are you most excited about? Come on now. Dosis, easy. Yeah, that is gonna be a real fun one. It's a, let's see, it's an event for, with cannabis, we're gonna talk about cannabis and try it. Like, you know what else I call that?

There's another name for that. It's called party. It's called fun. Yeah. No, but I mean, all joking aside, it is an event, but it's awesome because I don't I don't know very many of there are we the only Fitness health like Business, I guess that's partnering with an actual cannabis company or there others good question

I know CBD's been in Yeah, there's a lot of there's I mean, but not like actual like cannabis, you know I'm saying? I don't know about that. Dude, do we still have our, you know what? I forgot about that. Do we still have a discount for Ben Greenfield's CBD supplement? Oh, that's right. We probably do, but I don't recall what it is. Oh my God, you know, I don't remember what it was either. Here, you know, I'll do all text Ben right now.

Yeah, ask Ben when it was, because I know that when we announced that way back whenever it was, whenever, I think it was like the second time we had them on the show, there was a lot of people interested in that supplement. So I know we have a discount code floating out there for people. But anyways, yeah, so I know companies like, like him that have CBD and Shilitha

that they're connected to, which is cool. But yeah, I don't know any health and fitness podcasts or health and fitness people that are talking about. So we're not going to be, we're not going to be the last gonna be the last that's gonna be exploding. Yeah, oh I'm growing I grew I'm more excited about Viori. Yeah, I like Viori. Viori is gonna be a cool close. You like close. I do I do like here I that's probably what it is. Do they have they make nice stuff except for the sleeve here look what I look what happened Oh shit what a sleep tour what a sleep, yeah, a little bit. What? Well, I mean, are you chewing on it or something?

I got a muscular. You know what I mean? You've been getting too much gain. It's a lot of, yeah, the gain. Is that the, is it the, is it the thumbs slot? No, so here's what happened. So the sleeve first had opened in the middle and I'm like, oh cool, it comes with the thumbs slot and then I'm like,

why didn't the other, he pulled on the thread. Yeah, and then I'm like, oh, that's supposed to be like that. I see. And then it broke. Why did you say something? I just did. Well, not me, not to me. Like, I really really did.

You should've told Carol's still wearing. Nobody cares. Like, can you tell? No. No, I mean, we're making a bigger deal of what it really is. But Taylor, you should've told Taylor or Taylor. It's the gains. It is the gains.

It's the gains. Dude, did you guys read the link that I sent you guys yesterday? I know you never do, but yesterday I thought you might. I do. You know what link? What link? The one on the podcasting reports that are coming out. Oh, no, but I read your story.

I saw your report and then I added my own report to see if you'd read it. So I think that's what I did read your report. You did? Yeah, of course I did. I'm going to read it now. I'm going to say don't lie. I'm a reader right now. Shoot. No, no, no, no, go on Do it, too Yeah, I you mean what they were like how it's growing year over year. I'm gonna pull it up right now

Because Edison so Edison research does research on what this research on podcast thing light bulbs dude The 26% growth year over year so far research on podcasting, light bulbs. Dude, they're... They've mastered that. 26% growth year over year so far, poised to double. Poised to double. Like podcasting is exploding. Totally does not surprise me. Exploding.

Just feeling right now about podcasting and how many people are actually talking about, I'm running into people at like a gas station that know asking me about podcasts and stuff. Well, so the title of the article says, Edison says podcast things share of ear doubled in four years. I don't know what share of ear means.

What does that mean? Do you guys know what that means? Share an ear. Share a ear. Say that again. The share of, do you know what that means, Doug? Obviously radio, podcasting is all going into the ear. It's audible.

Oh, you're getting more ears. So if you have a big pot of 100 ears, we're taking more of those ears. Oh, so our share of... Yeah, that is the currency. Our share of the type of audio that people listen to or whatever has doubled over the last four years. And it feels like that,

because we've been on air now for over three. So we got in right as that started to happen and it feels like that. I remember just a year ago, you know, if I told someone asked me what I was doing, oh, I'm on a podcast. What's a podcast? Yeah, what's a podcast?

Where now, not only does everyone pretty much know what a podcast everybody has one, but I was right. I was right. I ran into so Katrina and I were at um, Jacqueline and Square last the weekend before last when I went to the Warriors game. Yeah. And I ran into a dosis booth. So there was like this, this outdoor, uh, you know, thing going on. We call those like a little... Fair, yeah. Or something. Yeah, Tansen Finn. What is the, what's the world?

Armor's market? No, it's not a farm with you, market. This is picture of what you're testing. Yeah, that's what it is though. I can't tell. Yeah, like a festival, that's a better word for us. Jesus, festival for a lack of a better word. Right, very tough word.

So they had their little booth there and probably like seven, eight employees there. And I walked over with, you know, I'm like, oh, this, I was telling her, I'm like, this is one of the companies that we're partnering with right now. I'm off come over here, let's check it out and say hi to them. And so we say hi.

Now all of them are like, I mean, Taylor and myself, we're talking to like the CEO of the company and like the main people, like these are obviously just employees that work for them. And so they didn't know who the fuck I was. And I walk over and I go, oh man, we're partnering with you guys as company. And they're like, oh really, who are you?

And I kind of tell them when I'm like, oh, you guys know what podcasts are? And they're like, yeah, of course. And they're like, I love podcasts. Like, oh shit. And right away, my next thing with someone knows what a podcast is, I always want to hear who's your favorite.

Who they listen to, because then I know if they're like listen to someone like us or not, you know. And what I thought was crazy was there was probably, I think there was five or six of these employees. They all listen to podcasts. I made them all tell me their favorite podcast. None, I was familiar with.

Yeah. A lot of them. Murder mystery is the ones I have talked to. Yeah, that's always popular. For MPR, murder mystery, or like for sure, probably the tops that I hear, but I thought that was crazy. That was crazy though. You know, all these guys and girls were listening to podcasts

and I wasn't familiar with any of the names that they said. I thought, well, that just showed me like, how much is this? More of the genres that they're... Well, one of them was a murder mystery type of one. One of the guys, it was like an entrepreneur one. So that's the thing about podcasts, that's really cool, is that if you have a specific interest, One of the guys, it was like an entrepreneur one. See, that's the thing about podcast. That's really cool, is that if you have a specific interest,

you can find several podcasts that relate to your specific interest. So if you're into like dirt bike racing, for example, I guarantee you, I can find a podcast that might cater to that. Oh yeah. So you're into any hobby of me, you can get so specific to that. So you're into any hobby, you get so specific to that. Well, and fitness is not a super niche market.

Fitness is pretty big, but just three years ago, when you looked up fitness podcast, there wasn't a whole lot of choice, and now it's exploded. Oh, no, it's big. It's really exciting. It's exciting because,

well, I mean, it's obviously what's happening. Old media is dying. New media is replacing it. Some of the old rules apply. Things that people like in old media, people will like in new media. A lot of new rules are happening. I'll be interesting with that. I just read something too that was talking about how the home podcast is dying.

The old way of just starting up a podcast and there's more standards now of having high production. Oh, I just literally talked about this in the interview. This morning I got interviewed by this girl from Australia and it's a business podcast. And I was just telling her that probably one of the most overlooked things was she was asking about the collaboration of each one of us, including Doug.

And I said, man, you know, Doug's role in this whole thing is so much more important than we talk about or we share because the sound quality of your show is just as important as the clarity of your TV that you watch every day. And I guarantee that, and it's just not, it's just not as podcast, just as not as popular as TV is yet, but when it becomes, the standard will elevate with that

and those that have the high resolution, have the high definition, have the incredible sound quality, everybody will only listen to that. Well, right now it's still, it's kind of like the Wild Wild West where anybody could just fire up a podcast, put a mic on your computer and start going. But soon, it's no different than, you know, when you would listen to the radio, when you're driving your car, even if there's a good song, if it's coming in fuzzy, you have a tendency

to want to change. So it's really not any different. If someone's listening to a podcast and it sounds like you're in your bathroom, you know, lots of cars are driving by. I wouldn't you back around. And a lot of them are like that. A lot of them you listen to them and it sounds it's very echoey and whatever. As the competition increases, you're going to you're going to want to clean that up because it'd be very hard to compete in this market. It's not going to be it's not too long from now

where it's going to be far more difficult to enter the market and you're going to see I think networks. I think you're going to see more networks and stuff. So it'll happen. Because right now iTunes kind of owns it. Spotify has podcasts now. But it's gonna be, we see cleanliness. We see cleanliness. And people like that that have come through to really try and organize like legit, like ABC, NBC type networks that are coming in

and collecting these. I've talked to several people now who were telling me that they wanted to do something online to boost their business. And so they asked me, what should they do? Should they do social media? You're like Instagram, Facebook, whatever. And I always tell them to do podcasts.

I'm a little partial obviously because we have ours, but I can't think of a better medium to build authority. Now, the audience that you'll build on a podcast is not as massive, potentially as you may build on something else, like it's easy to get, well, it's in comparison, it's easy to get 30,000 followers on Instagram, then it is to get 30,000 downloads

in episode on a podcast, but because podcasts, you're sharing ideas, the shows are long, 30 minutes an hour or longer, the authority that you tend to build in the intimate relationship that you build with your audience is pretty insane, which is why I put it from a production standpoint, the conversion rate on podcasts is superior to anything else. And I just think it's just people are really starting to understand that. Well, even that's completely evolving and changing too.

Like right now, like, so Taylor and I, we have a lot of discussions with a lot of these companies that we partner and work with. And so many of these big companies advertising on podcasts is so green and new, like they don't have any clue on like, they're really heavily on like the podcaster to really determine. They do or they use this bullshit CPM. That's like an average for everybody. And CPM stands for what cost per? No, it's CPM is cost per fuck. What's... I think DM stands for thousand.

Is that what it is? So it's, and so how much you pay per thousand downloads? Right, and so if you have, you know, a thousand downloads, what's the standard? Standard is like five to ten dollars per CPM. I thought it was 20. No, really? No, no, no. Standard's like five to 10 is what, like, I thought it was 20. No really? No, no standards like five to ten is what like these big companies and then better ones are 20. Yeah, better ones are like

That's all bullshit numbers. No, because we charge 50 to 100. Yeah, so it's because they're better We're better at it. You know I'm that no one no one is measuring it yet and like comparing like well What is it? What's a good role like what is a good? Advertise or add sound like on a show versus like a shitty one. And so we, a lot of times we have these companies that we really want to work with, and they're like, that's crazy. We can't, we can't pay that because nobody is paying that. And we're like, that's crazy. We won't do it for anything less than that because we're not going to put our name on a brand for, it's not worth it to us financially. Like I'd rather not do any advertising for just a couple bucks.

Fuck off, you know what I'm saying? Like it's not worth it to us financially. I'd rather not do any advertising for just a couple bucks, fuck off, you know what I'm saying? Like it's not worth it. Well, plus, if I like something, I'm gonna talk about it well, and I'm gonna show you a return, and that's the bottom line. If I don't know, and I don't really like your stuff, or I don't really know a lot about it,

I'm not gonna wanna talk about it. Well, and I can't really fake it. So, and that's where these numbers originally came from, is that there was only so many, supplement companies and stuff that were out there, square space I remember was in here early. There was only, I mean that there was only so many supplement companies and stuff that were out there, square space I remember was in here early. There was only, I mean, there's less than 100 companies that were really using podcasting as a place to advertise.

And everybody was advertising with them. Everybody was promoting the same shit. And so they had this average that they came up with that's like this five to eleven dollars or range for CPM. And it's like, dude, that's crazy. And that's because you have all these random podcasts, all advertising this random product. Like if you actually found companies and podcasts that actually mesh much better for each other, there's going to be a much better return, which is, and that's how like we tell, that's how we tell Taylor to go about this is Taylor is Taylor's always looking for cutting edge brands that we like on all levels, everything from the way they look,

the product, their service, to the stuff that they do back for their community. Like there's so many things that we look at. It's like if they're a good marriage for us or a good relationship, then go after them. That's why I want you to go after and talk to. But the unfortunate part is some of these big companies are just not there yet. They don't, they haven't figured it.

Here's what they need to start doing. They need to start figuring it out because the real estate is limited. What's going to happen is as it explodes, as it grows, as the popularity grows, there's only so many prime spots that will be available, and that's only going to drive up the cost. If you're a big company or you know you've got a company you think about advertising whatever get into this space now because you'll save money it's going to be a lot more expensive in the future because it's just blown up. I mean cars now you know now when you get a brand new car you know what the dashboard looks like

or the what is it the console or what that's all bunch of apps and like It's your phones. Yeah directly for I It used to be where you know the the console was you know Toyota or Ford or BMW had their own look to it or whatever What's starting to happen now is because smartphones are so awesome? It's the technology so awesome is it just throws the screen up of your phone up to the console and you just operate that and you're starting to see that more and more cool. And even radios and other, you know, like when you get your car now, you'll have like

a Spotify app, like a lot of times you have at least access to that and what's so rad is how they've really embraced podcasting and I I'm gonna be honest, dude, I think that they're gonna lead the way as far as like what, you know, standardizing the whole process, like making the experience better for the user, like I really feel, they're gonna take charge of that. Think about it this way. Talk radio, okay?

Talk radio exploded because of cars. Talk radio, people listen in their car, when they're driving, when they're going somewhere, that's how they listen to it. When podcasts, apps, or whatever, or just right there on your thing, you don't have to plug anything in, it's automatic, that's gonna blow up, because that's perfect for that kind of

car. Because they have ways already, so it's like, everything you need in your car, did your set, you got ways, then you got your music, then you got your podcast, so. Well, everything's going to I mean Alexa and for Kinssyri. Yeah, you're not even have to touch you say you know, hey, Siri. Yeah, I mean, we're at my uncle's house Doug and I this last week can hang out with him and while listening to him

command Alexa and ask questions and so that was pretty funny dude. Yeah, it's a trip. I mean it's early on still and it's already got some pretty cool features. That, and it's like, he'll be sitting there, we were talking one time, and he was like, mid-sittance, and he's like, Alexa, turn it down a bit. And then he went right back into talking to me, and then the volume goes, ooh, I was like, oh shit. That's pretty great.

Just set a bit. Yeah, he literally said, turn it down just a bit. And it literally just turned the volume down just a bit. Whatever that is. So cool. I know, Isn't that crazy? I thought that was neat. He asked some random questions, like predictions of sport games and it was all going to be done like that. Oh, it is. I mean, and then it'll follow you into your car. So you are your car, your car will be also Alexa or attached to that whole platform. Yeah, you're lighting everything in the whole security. Alexa, order me. make sure I get when I come home.

I want to do some eggs and yeah, whatever. And you come home and it's already there. I remember when I was talking to Tom, a bill you about when he, I remember seeing him as soon as Alexa like came out, he had already set his, his whole podcasting you to all his stuff through Alexa. And I asked him, I was like, man, what's, is that the, I mean, is that a big move right now for you? Are you getting a lot of traction through Alexa and stuff? He's like was like, man, is that the, I mean, is that a big move

right now for you? Are you getting a lot of traction through Alexa and stuff? He's like, no, it's the long play. He's like, I'm just getting myself set there because the future is going to be one of the first in there. Yeah. And so it's really smart. It's something that we need to do ourselves at one point because it is. It's the next, we're already talking about how the club, the cars, you can be touchscreen. Yeah, but that's going to be obsolete. That's going to be gone because it'll be just talk. Yeah, but that's gonna be absolutely. That's gonna be gone because it'll be just talk. Yeah, I'll be just be talking. That's so red.

So, this is something interesting that I read over the weekend and I totally forgot to bring this up earlier and it's a good time to bring it up. Fascinating. So, you guys are familiar with Ostearthritis, right? Typically caused or we think it's caused by the wear and tear on your joints. So this is where your joints start to to grade because of poor patterning or whatever.

And the obese population, or especially the super obese, have higher rates of osteoarthritis in their joints. And it used to be believed that that was because they're heavy. Right. Just had a load just on the joints. So they just did this study on mice and this is pointing to a direction that some scientists think maybe a direction

we need to look for people as well. Because so there's some other studies that point to this direction as well. They took these mice and they changed their gut microbiome. The obese mice, their joints started to heal. And so now they're showing the connection between the microbiome of your gut, your gut health to the health of your joints.

And they think that maybe one of the reasons why people who are obese have joint problems may not be necessarily from the weight, but rather from the systemic inflammation that's coming from their gut. Interesting. Trip off that shit. Another thing that can be connected down to

the microbiome, the microbiome, and it's a fact that you're clueless. Anybody who've met so much, we don't know yet. You know what, it makes so much sense. So when you think about it, because I remember all the clients that I had that were really overweight and they had joint issues. And the small trainer mind of mine would think

the same thing was like, oh, you're overweight so you're putting a lot of stress on your joints. That's why they're thinking. It sounds like we're in terror. Right, just something that they're achial time. But it makes more sense now when I think about it because how many times did you guys hear this? I know I heard it all time where it's up and down.

So like, I mean, their weight's not changing up and down. They're always a hundred pounds overweight but sometimes their joints feel okay. And other times they're, they feel, they feel crippling. And I'm like, I never, I wasn't thinking back then to like assess like study. So yeah, I do. I'll send a please send it to you. So that, and that's your, it's a hundred percent Adam because in most of us,

if we experienced this, where I don't know what I did, but every once in a while, this same spot hurts, my hip hurts, my back hurts, my knee hurts, or my ankle hurts, and people ask, what would you do? I don't know, nothing, I was just kind of moving around and maybe I woke up wrong and we come up with stupid terms like that where I woke up wrong or I slept wrong.

Like what the fuck does that mean? You slept wrong or you woke up wrong. Reality is systemic inflammation. And what happens is you probably have this autoimmune response in a particular area. So let's say your right knee is what hurts. It could be in a systemic inflammatory response. It triggers the immune system and for whatever reason your immune system decides to attack that part of your body. So when your diet is off, when your stress is bad or when you're not sleeping well, it kicks up and that's where you feel your pain. And that's the thing with these autoimmune issues is they target different parts of your body where I may get gut issues in terms of

digestive issues when I have, you know, when my diet's off, Adam may get more psoriasis. Someone else may just notice that their knee hurts or their back hurts more more higher levels of arthritis and the problem The problem in the past and the problem now with dealing with these things is if I take a client and they have just chronic knee pain or whatever And they start to lose weight and their knee gets better. I may say oh, it's because you lost weight Oh, it's because you move better But what we what we didn't see before well, they did change their diet to lose weight and typically it's a healthier diet. And that may be one of the reasons also,

it's just less inflammation. I know for myself, for a fact, well, my diet is done a particular way, I am just more inflamed, period. I'm just more stiff in my body. And when my diet is a different way, when it's better, I'm just less stiff in my body. Mobility is better. And that's just better, I'm just less stiff and my body mobility is better.

And that's just me and I'm a relatively healthy person. I told you before, I've now connected this where, you know, let's say I haven't had candy in a long time, right? Because I don't eat it on a regular basis at all, like I used to. And it's been a while and I go to the movies and I have a box of candy. By the time I get out of the movies, I will find my, and it's funny because I probably did this for a very long time and didn't even notice it.

Where now I've learned to connect these dots, where I'll find myself picking at my psoriasis. It's starting to, it'll already start itching within like two hours. You're just more aware now. Yeah, I'm more aware of it now because I'll go all day, never pick, never scratch, never touch my psoriasis.

But then I'll find myself doing that and I'll be doing day, never pick, never scratch, never touch my psoriasis, but then I'll find myself doing that and I'll be doing it mindlessly, right? You're just kind of picking at those areas. And then I stop and I think like, oh shit, fuck, I had that candy in that movie just like two hours ago. You know what makes me think about this as a parent is what trips me out over this is, when you're an adult, you're able to put words to things

that you may be feeling. So I may be able to say to you, I'm anxious, I feel a little stiff, I don't feel as mobile, I feel a little down today, I'm a little hyper, or whatever. Children don't necessarily have words for these kinds of things. And so what you may notice with your kids is,

oh, yesterday she was a pill. Like, why is your kid randomly acting a particular way? Or, you know, couldn't sleep good last night. Like, why is your kid randomly acting a particular way? Or, you know, couldn't sleep good last night. But lately my kid can't sleep too good. Or, you know, whatever. These things affect children too. They just don't necessarily have the words

to put to how they're feeling. So your kid may be acting more quiet than normal or more anxious or more irritable than normal. And you just think, oh, it's just part of whatever. But it could be, how many times have you heard parents, I mean, almost every parent I know will talk about their kid and candy.

Because candy literally, I feel like candy affects kids, like cocaine affects adults. Like I really feel like overload for them. It is, and it's crazy when you think about it, because I mean, if I were to indulge in a box of candy Most parents that allow their kids that I got to eat a box of candy when I was a kid But I'm double the human like I'm double the human I am three times the human I am today like the size wise

Yeah, size wise and metabolism wise like my body is metabolizing that candy differently today Then it what it was when I was you know know, seven years old, eight years old, but yet I was still eating something of that size. So yeah, no, that's like a huge, it's like a huge shot of cocaine for a small kid like that. And you wonder why they're acting like a little shit. And then they, then they get whiny and tired, everywhere, they act all crazy,

they're playful, they're fun, and you have a good time, and then they get to, oh dude, I'm so predictable. My kids have no idea. I mean, they know that health is important for us when we talk about it, stuff like that, but they have no idea how I manage their nutrition, because I don't make it a big deal, because I don't want to make it a big deal. I just want it to be kind of how they live, but I can clearly tell, I can clearly tell when my kids are eating too much, too much bread. red, my daughter will start to get a little darker under her eyes and her skin feels a little bumpy near her elbow. My son seems a little bit more like he wants to just watch TV or just play on video games.

If I push that too much, if they have too much sugar, I can tell if they have too much dairy or other types. And I can just tell and I start to change the nutrition accordingly. But a lot of parents don't, we don't even pay attention. It's so interesting, I just noticed that too, with bread and grains and just with my kids, because we've been doing super gluten-free and consistently doing that with the kids too. They have rashes and stuff like skin issues that come and go. We've just been applying it with topical stuff, topical stuff and like trying to control it,

but then it's like, we just start adjusting the diet, you know, moving things around, and boom, you know, they haven't had it, and it's been great. You just really see it, yeah. So they have less of these rashes and randoms, that's so fucking crazy. It was tripping me out. And like, you know, Courtney's like very clinical and, you know, in the western side of things more. So it's like, I'm slowly kind of getting her to think like that in that direction a little bit, but it's, you know, because it's one of those things,

it's a hard, you want to just like apply something and like, you know, like treat it right away and, you know, give them something. I have a person that I'm working with, I'm coaching and she's a dermatologist. And I had her change in nutrition, obviously, I'm working with her for typical goals, fat loss, speed up and metabolism, build muscle out stuff. But I always try to identify food intolerances because that's important.

That can trigger things like appetite and health and inflammation. And so I had her eliminate all these common food intolerances and other things that we may think she's intolerant to. She just the other day texted me and she's like, yeah, she's like, it's kind of crazy. The skin changes that I'm having on my face and stuff. And so I asked her, I'm like, well, is that kind of weird for you

because you're a clinical dermatologist and she goes, yeah, it's pretty weird. So she's just seeing herself firsthand, even though, you know, in that field, when you're in that field, she did not talk to them about diet. In fact, if you bring up diet, they'll tell you that it doesn't have anything.

No, I told you, and I mean, I've been seeing a dermatologist forever for my psoriasis, and all I get is fucking shots, and cream and so a lot of cream and shots and creams till I'm blue in the face, man. Never once have we ever, the only time we've ever talked to nutritionishon is the I am asking, like, have you guys read anything about this,

or have you heard this, and I'm positive? And they kinda play like this, like, oh yeah, no, it'll be good for you to cut out sugar. Yeah, that's probably a good idea. Yeah, you know, it's like that. It's not like, that could be a huge problem. That could be a major problem. So Jessica just identified,

she just identified for her that chocolate, chocolate for sure gives her breakouts, 100%. Now, the tough thing about that is that, she loves it. Oh, I see, that's so nice. Like, bro, like she loves chocolate. Like there's a very strong intimate relationship there. And it's funny because as we've been dating,

I've kind of hinted that, because chocolate comes from a bean, you could have a food intolerance to it, looks like anything else. And so I've hinted that, maybe chocolate could be a culprit, maybe look at it, whatever. And she just didn't want to visit it because it was such a powerful thing for her.

But she did, she eliminated it, and then we tested it a couple times, have a little chocolate, sure enough, you know, a little bit of a breakout the next day, and now she knows for sure, so she's like, fuck. Well, you know, what's crazy, it's the same thing I talk about

with the weightlifting thing, it's normally this thing that you are, that you are most eating the most. When someone asks me, well, how do I know or where do I start? I go, well, start looking at, you have your big culprits, like you mentioned. But I'm like, look at the foods that you know,

you eat the most, and no one knows that better than you. Yeah. Like, I know for damn sure that candy and ice cream were two things I abused, 100%. I mean, I went fucking years with having one or the other or both every single day. Like, that for sure is not an ideal situation, right? But I justified it because I fucking loved it.

And I was always able to manage my weight with it. Like I could still be in incredible shape and have been in jerrys and have hot tamales on a regular basis in my diet because I just fit my macros, right? I found a way to restrict somewhere else to allow it in there so I can indulge in this. And you know, when I now, when I've learned to take it out, and then like really evaluate

how I feel, how my skin looks, pay attention to my psoriasis, and then reintroduce it, you know, and it probably took me about seven or eight times. Dude, the lowest you've been in Jerry. Oh, I gotta know. I have mine. I'm a coffee guy, so I like the coffee one, and I like, they're baked one. Buff baked, is that the name of it?

Is it buff baked? Half baked, yes. That's my jam. Half baked, coffee one. It's so ridiculous. It's like cookie dough. It's like cookie dough had sex with like rocky roots. Yeah, yeah, sex with the brownie.

And then just nothing but goodness and great. Wow. Yeah, and chocolate. I broke up with ice cream a long time ago. 15 to 1700 calories, dude. It was, it's like those down a night every night. It's so ridiculous. Every night.

Yeah. And I know people probably think I'm exaggerating, but I mean, I've talked on the show before that, you know, when I'm training, when I was training clients and when I was lifting every day pretty much, I'm burdened five to six thousand calories. So, you know, crushing a 1500 calorie ice cream, I could do every day and not get fat. Part of the problem is there's just two big problems here.

One is that we're taught to, or all we focus on is our weight. So that becomes the only metric that we measure, how lean am I? And then the other problem is pretty much everything on Western medicine tells us that food doesn't affect us, except for your weight. So if you're overweight, they'll say change of food.

If you have cholesterol or lipid issues, if you have eye blood pressure, they'll say, look at your diet. But any other issue you have, look, go to the doctor for joint pain, go to the doctor for headaches, go to the doctor for skin issues, go to the doctor for, you know, brain fog, pretty much anything else. And you'll never hear them say, well, let's examine your nutrition. It's always everything else. So you combine that with the fact that all we ever do is look at, wait, and you end up basically creating

a situation where you're extremely unaware of how food affects you besides your weight. So if you don't gain weight, but you get skin issues and join issues and you notice that your mood is different and all that stuff, you don't make the connection because you don't know you can make the connection. So you're just unaware, so you just walk around, you're like, look, I haven't gained any weight.

So my joints are stiff right now. I must be because I hurt myself, or I must be because I'm moving wrong, or something like that, or maybe it's an old injury, but you'll never look at, maybe it's my food. You know what I mean? And in fact, if you do say that, people tend to laugh at you.

Could you imagine, you imagine if you, I've done this before, well, clients will come to me and be like, oh, my back's been bothering me lately. I'll be like, well, let's look at your diet. And it's like, I have to sell them on that. Because at first they look at me and they're like, what the fuck are you talking about my diet? Has that hurt my back?

My diet's fine. Well, what is it? I mean, it's like, you're making cells with what you, you just put inside your body. You know, it's like, why can cells with what you just put inside your body. You know, it's like, why can't we like, I don't see why we disconnect that process so much. It affects everything. Yeah. Everything about you, your food can definitely affect everything from an emotional standpoint

and a physical standpoint, there can be some kind of an effect. And I'm not just talking about acute effects either. Of course, everybody knows that, like allergies and poison. I'm talking about chronic long-term types of effects and systemic you know you can change things on a systemic level which you know which comes from the food so pretty crazy. Chip go ahead. No I wanted to ask you because I know you're all this is switching topics on you. You're always the one I go to for what's going on politically and stuff. Have you read much on what's going on with Trump and gambling and the possibility of legalizing gambling?

No, I haven't. Nationwide? Yeah, the one thing I did see was that North Korea ended their nuclear program. You know what this is? You know what this is? This is back to the future too when BIF. Like a game president. That's what fucking Trump is.

I figured it out. Somebody needs to make a Biff meme of Trump. So, so, so, so, maybe it wasn't to be Biff. I don't know about this. Yeah, I know. So, I, I, um, I already kind of had heard rumors about it. I, I was reading, um, hustle the other day and they were talking about the, the Canadian poker giant, just, uh, uh, uh, $4.7 billion bet on the future of gambling in US.

So they bought they purchased a UK based sky betting and gambling. It's like the world's largest online trading like our gambling for $4.7 billion. And they're basically banking on getting themselves set up to a platform to handle all of the United States and the gambling. I mean, what you we've seen this transition, and I don't know how familiar you are with like, draft kings and what's the other big one? I can't think of the name right now. And it's all sports betting.

So my buddies, we all do this where draft kings is, it's cool too, because it's only like a few, you could play for a dollar, you know, or you could play for $25, you can pay for $300. You can however much money you want to gamble or risk. There's hundreds of other people that want to play and risk the same amount of money. And what you and I do on these draft kings and these sports betting ones and then it's totally legal is we're connected.

And we pick from all the players and you get a salary, right? So I have, you know, $25,000, I have to spend on 12 players that are playing football today and I pick you know my Which one performed better and gave you the most points exactly and of course like so if you pick Tom Brady It cost you nine thousand dollars and you only have everybody has the same salary cap So we all have our equal salary caps and so the idea it's it's basically like fantasy football with gambling Yeah, and so it's a way to go around the ban on it. Yeah. Okay.

So it's totally legal and it's been going on for quite some time. They've expelled out right gambling has been banned. Yeah. Outright sports gambling. Yeah. Technically outright gambling is technically banned, but there's so many loop pulls around it. That's why they're going to legalize it.

That's what I think they're looking at it and they're like, well, we can't do shit about the taxes. Yeah. Let's mix the money off of it. So the rumor is that Trump is gonna eventually do that so he can get... I think it's such a stupid legal weed. And legal gambling, like, you know, much money. I'm gonna pro it. Of course.

Kind of crazy. Why it doesn't make any sense if I'm voluntarily gambling my own money. Right. Why is that a legal? We're trying to control people's behavior still, which is if I'm a degenerate, guess what I'm going to be when you make gambling illegal, a degenerate, it ain't going to save me. Right.

It's not saving my life. Like, this ridiculous. Well, lots of things. They can still get it right now. You know, it's not like it's going to be any different. It's going to be a lot more accessible, you know, for everybody. But yeah, I mean, it's like if they were that much of an addict, they would still find a way. It's a, I mean, and you talk about things that could potentially turn our economy around. Like we've been talking

about being in this dark time for quite some time, right? Ever since the real estate fuck up, right? We've been comparing us to the great depression and shit. But you want to talk about two things that could potentially turn our economy around. I mean, fuck besides the stuff like 3D printing, but I mean, legalizing gambling in marijuana. Holy shit. I mean, talk about a flux of money. He's like, next year, it's prostitution. And speaking of 3D printing,

did you guys see my answer story? No. What? You know, watch my answer stories. Wait, maybe I did, which one? It's the first 3D printed shoe. Oh, I saw that. Yeah, I did see that. Adidas. Adidas,, which one? It's the first 3D printed shoe. Oh, I saw that.

Yeah, I did see that. Adidas. Adidas is printing the first 3D printed shoes, the soles. And I think they're going to have X amount already available. I think some are already selling, which is ridiculous. Are they expensive? The irony, this is what's funny. Because they're going to be super cheap at some rate.

Right, right. So right now, because it's the first, there's something that are selling already on the fucking black market for like $5,000. And I'm like, that's so funny that because of course it's the first, like there's something that are selling already on the fucking black market for like $5,000. And I'm like, that's so funny that because of course it's new. And so there's people that are bidding on it. So special. I mean, because normally they just poured in a mold, right? And so then this is like, what kind of material are they like making it out of? You know what? I don't know. I don't know the fact.

I don't know what makes 3D printing a sneaker sole so much cooler than using a mold. I would imagine what that's going to open up is the ability, like, you know how they have Nike IDs, custom and knit. We're doing it in the molds, like you're saying, is, you know, there's probably a lot of money and time that goes into creating this one mold that makes tens of thousands shoes. Well, with 3D printing, you know, you could customize on the spot and then print right up. You know, that's the angle, I think, that would definitely make it more valuable to add your own little custom signature, like, you know, whatever on there.

Logos. Well, we've been transitioning this way in the shoe industry or the shoe business. And Nike was doing similar stuff, but the 3D printing. Yeah, well, Nike ID came on the scene. Let's see here how old was I remember when I bought the first pair of Nike IDs. I remember it was such a cool thing when it came out. My little brother and sister were in junior high, I think. So it was a long time ago. When that I remember that was a big deal. So I remember I bought both of them. They were playing soccer when they were kids. I bought them my custom cleats with their names and their numbers on it stuff like that. That was a big fucking deal. So, and now you can get even crazier,

and all shoe brands now do it, or at least all your big ones do it where you can go buy a pair of Nike's or D-DIS, and they have all these ways to change the colors in this nut, so real soon here, you know, I think you'll be able to design your own somehow, and then they three-repeat. Just like you can own your own three-reprinter.

Then for sure, you'll be able to design your own ship. And then I don't know if it was you or Justin who said it, but that's where the money will be made is in the artist. Which I think is going to be kind of cool. I think we're going to see, like right now, like whoever is probably designing things for these big companies, it's probably a handful of people or boardroom of people that make a decision where, you know, when we get to the point

where anyone can 3D print, you're going to open it up to so many artists that can compete, man. I think that's so cool. And you see little flashes of this, like so what's really popular right now is you'll see like off-white, right now is popular with Nike, right? And I forget the name of the guy who's the artist, the designer. And you'll see these brands, they'll partner with an artist or a designer and he makes his own custom line for Nike and then these shoes sell for $1,000, $2,000. So you're already kind of seeing this natural progression to that anyways. And so that I think is the future of how shoes will be done as you'll see collaborations with these really artistic people and they'll have the design, they make it.

It'll still be Nike who produces it for them, but the artist puts their flavor or twist to it, you know? Well, that's cool. It's a lot of sense. The thing that excites me most about 3D printing is they have the technology now, but it's new to 3D print with stem cells. So they could literally take your cells.

And if you lose an ear or you need an organ They can print your your heart replacement or your kidney replacements From your own tissue so your body doesn't reject it Yeah, and they've printed it to your individual specs or whatever and now you have yourself a new organ or a new body part of whatever So crazy. Yeah, isn't that isn't that's that's so rad to me It's Westworld absolutely so rad to make so I'm so mad that you haven't got it now. I show you you're not watching this show still Such a fantastic The more you guys push me didn't go to any parties when you're in high school

I know you guys I know you guys I know you guys like to act like you're unique and different but really You're not I'm unique. I'm my own. Because you don't watch what it is. I mean, the funny part about Westworld is like Westworld is your jam. Like, I know you. I know you really well. Did you love X Machina?

Did I? I don't understand. Like, this is like right up the alley. I think it even shits on that. It does. It's so much. Yes. 100% you're wrong.

Yes. They have a hot girl like that. They hits on that. They have they have everything you need okay I don't yeah, you sell it to me right now. Yeah, no, I got everything you need so you got adventure to right yeah I didn't have it. I got into it for a second then I lost interest What are your what are your top shit? What are each of your top shows right now that you guys are watching currently the seasons right now? I watched mostly documentaries. That's the thing That's fine. Give them whatever they are. Ali, the season's right now. I watch mostly documentaries. That's the thing. I don't find it so to do. Give them whatever they are.

Aliens and definitely Westworld now. It's back. God, what else? It's Silicon Valley for you. Yes. God, there was so funny. Just an air like on the same one. There was one about hormones on Amazon.

I can't remember the name of it that I'm gonna watch. Hope maybe tonight I'll watch it. I'll let you guys know what I think. But there's some cool ones on Amazon Prime that are new. There was one on hormones, there was one on why our personalities are the way they are. There was a couple cool ones. I'll tell you guys all about it.

You guys excited? I can tell by looking at your faces. You guys are, I love it. I was sort of like a Steve Erkhoel me. I'm gonna do that. That's not an old reference. That's not an old reference. That's what I know. You know what I know.

You know what I was telling Katrina? So our Miami Vice throwback tank tops that you just made Justin, so shout out to Justin for those. Those were awesome. Those guys liked them. For sure, one of the biggest sellers that we've ever done. And I was telling Katrina, we were looking at all that the boxes came in and stuff and pulled them out.

And she's like, it's so crazy that these tank tops did so well. And I said, well, that's what's in style right now. Those colors are back. And I said, you know what trips me out is like, I literally have a picture of me, okay? Wearing almost a tank top, like spot onto those colors. The color scheme you have with the same,

you did that teal and you did that pink, right? So I had the teal and pink shorts with a pink shirt that looked just like that tank top and I'm rocking the checkered vans, the slip on checkered vans that you guys have seen me wear. So I'm kind of 90s California. Well, what I'm tripping in, you're more like, well, yeah, well, that's a mean,

what I'm tripping out about, yeah, I have a picture of me wearing those vans, wearing that outfit, that tank top, and I'm at great America with my cousin, and I must be whatever you all, old you are in fourth and fifth grade. And what's tripping me out is that, that has come, completely come full circle

that that's what's in style right now. Yes, and I've got a photo of me wearing it. It's only like a timeline, you know, you could just like plot it out. You know what it makes me wonder? It makes me wonder because when we were kids, the 60s and 70s styles were coming back into style. It makes me wonder if like kids growing up looking at old pictures of their parents, then they grew up to design clothes and then that influences their design. This is what I think. This is what I think. And this is kind of like with style and trends, what happens is there's always a kid or a person,

you know, typically celebrity, what we're celebrities back in the days with us, which we're like, like, you know, art is. TV star, yeah. That fall in love with an old style or something, and they have the courage to wear it when nobody else is doing it. And because they're already a leader and looked up to,

that's what starts like that. That's the new thing. Yes. And it's almost always like that. It's always somebody who's got some sort of fame or power or clout. And they have the balls to say, I'm not gonna do what everybody else is doing.

And it looks like everybody's moved on to this news tile. I'm gonna pull from something that. You know what else is a humongous influence of that is music, you know, music in fashion, right? So if you see what like the trends in music have gone way more into the electronic end, which the, you know, using synthesizers and all that, when was that like hugely popular?

80s. So it's just like, it's a weird like style reflection and I think they use the same lighting, you know, it's like the same kind of a party vibe where people are just in that same mental space, and then it's like, oh yeah. I don't know. I feel like it always aligns with that. Well, they do it because we respond to it, and there's actually, and I know I've referenced

this book a few times. It's hit me. Yeah. That's where they get into this where, you know, we want something different. We want something that, but we also want something that seems familiar. Like it can't be so different. And that people are just turned off by that. If the style is so off, if the sound is so off, that it's like nothing you've heard

before, very few people will want, there'll be outliers, of course, but very few people will gravitate or, but if it's song has some sort of familiarity to it or in it brings up a memory or a feeling that you had when you were a child or what are what that and it hits that, it's crazy that we're naturally drawn to. And even the music I listen to today, like I'll be listening to a song and I like it. And then when I, if I really unpack the song and go like, what is it I like? Either the lyrics or what they're singing about

reminds me of this one song I used to love or that I used to play when I was a kid or oh, I remember this time in my life. What this was the type of music I was listening to. I just find it so fascinating how humans operate. I mean, humans in general are just fascinating, but it's so weird how things, like we just tend to decide what's in style,

what's not in style, and it just kinda happens, or at least it just feels like it happens, and it's really weird. It's like a collective thought there, but I just subscribe. Yeah, like oh no, no, that's ugly. In fact, this wasn't ugly like five years ago, but today everybody, who decided, you know,

it's kind of, it's interesting to me, it's fascinating. This Quas brought to you by Organify. For those days you fall short on getting your organic veggies or whole food nutrition, Organify fills the gap with laboratory-tested certified organic superfoods to help give your health a performance-the-added edge. Try Organify totally risk-free for 60 days by going to organify.com. That's O-R-G-A-N-I-F-I-D-C-O-M, and use a coupon code MindPump for 20% off at checkout. Alright, our first question is from Mark in the mountains.

Mark in the mountains? How important is it to train arms? If I'm doing compound lives and I'm not all that interested in aesthetics, do I need to do curls? Yes. Curls are for the girls, bro. Yep. Next question. Curls are for the girls. Yeah, that's it. We're done.

The scientific is we're going to get right there. You know what? I don't... Is it necessary? No. But I do think that it is, I think, especially in the CrossFit community, this is a neglected area and you see a lot of guys that actually get injured doing their kipping pull-ups and doing some crazy sure deadlift with heavy weight.

And they just don't have this pure biceps strength. The whole thing. You have any sort of slack in your arms and you go to do a pull, a deadlift or you're ripping yourself up on a kipping pull-up you don't have the real bicep strength. Like you hear about this all the time, man. Well, I remember, yeah, even with our strong man, buddy. Robert Overs. Robert Overs.

I forgot his name for a second. Yeah, no, he was mentioning that he has to do that. Like even when he goes and attempts these lifts because that's like the weak point in his kinetic chain. Like he knows it right there. He's gonna, if he gets, it exceeds the amount of weight that like, you know, he's PRing, like his, his biceps really vulnerable at that moment.

So I told you guys this, I think I told you this, the sourced I ever got my biceps, like crippling sore was a couple of years ago when we were, we were doing mind pump. And it was the first time I had really tried those sand bat, the stones, you know, the sandbag stones that are, it was a 200 pound bag and, you know, my buddy over at Gold posted a video of him for time,

picking this 200 pound bag up and putting it up on like a, you know, a five foot step or whatever. And so I thought at that time I was feeling really good, I was pulling like 550 deadlift. I felt strong. I was like, okay, let me get after this. And so I did it. And I did it for, I think I did 15 reps. And I don't know how many minutes it took me to do that.

I don't remember. But holy shit. What was sore and was my biceps. Yeah. And I didn't do it. I didn't do a full contraction ever. It was just holding that much weight in it. It was tension in a position you've never applied.

Yes. And to the point where I felt I did damage and that I wasn't going to recover, I mean, I was fucked up for like a week. I couldn't do anything with my arms. I literally could not do any weight training with my arms completely fucked them up and could easily see if I would have overextended myself and like been lifting a 300 pound stone or doing something that was really challenging. How I could have tore my bicep. Yeah, I mean, like, dude, I know that like me, I'm probably the best example for somebody

that probably doesn't do like accessory work quite as much. Like I'd be more prone to doing these gross motor movements and you know, I feel what you're saying, but like I always, that was the limiting factor when I was doing pull ups. I remember my biceps just like giving out. That was like the first of a fatigue. That was like the limiting factor for, you know,

dead lifts even. So I had to like get better at that. So I started reintroducing bicep curls and it made a massive difference. It did. It's not necessary. And if you're not interested in aesthetics, do curls just to strengthen that particular movement pattern.

Now, if you're interested in aesthetics, of course, you could do more arm exercises to develop those muscles. But, you know, whatever movement you don't do, you tend to not be good at. It's just the way it works. So, now, if we have to do a head-to-head competition, and if somebody were to ask me, hey, you know, which exercise is going to build my arms more, you know, bicep curls or have you pull ups? I'm gonna tell you pull ups pull ups probably gonna be more effective at building your arms

plus you're gonna work your back and more of your body than just doing the curls. Well, and Justin's a great example of this. I mean, probably arguably has some of the biggest arms right now just because I've been laying off of them. But he's definitely, he definitely doesn't do so. I'm so fat, man. He definitely doesn't do curls hardly ever.

And he's got huge arms. So, I mean, he's a perfect example. Look at Jimness, look at, like, you know, male Jimness have, they look like mini bodybuilders. Yeah. And they don't do hardly any isolation movements, except for maybe rehab and stuff like that. So, you don't need to do curls.

And if you're not interested in aesthetic, I mean, here's a deal. You know what I think is more over, and I don't know if this is a cross, does anyone look as thing up? Is he a crossfit guy? I don't know. I feel like that's a,

I mean, that's a good guess because that's the mentality a lot of the Twitter stuff. And so I think when, you know, the lift that I think is most neglected in the crossfit community is the bench press. Bench. That's what I think is neglected the most is good old bench press because we'll do a thousand

push-ups but I mean, we've rated endurance but let's get some strength work on your chest. This is Mark Frel, this is our forum guy. Oh, that's kind of Mark. Yeah. Oh, hey, fuck you, Mark. Yeah. Come on, dude. Yeah, no, you know what, I think Mark is into CrossFit right now.

Is he into CrossFit? He's like in the mountain. He does, obviously, in the mountains, kind of stuff. Lots is into CrossFit right now. Is he in CrossFit? He's like in the mountains, obviously, in the mountains, kind of stuff. Lots of hiking and functional type stuff. I mean, here's a deal. Mark, you're a dork, start doing some curls, bro. Here's a deal.

You know, if you're interested in real functional movement, throw them in every once in a while. It doesn't need to be this crazy staple of your routine, where you do them three, four days a week or whatever. But I wouldn't eliminate them completely and think that they're not going to give you benefit by throwing them in. But this does bring up a good point. And that point is that these functional compound movements tend to work the body and

even the arms better than the arm exercises do. If you were to compare head to head, but here's the awesome thing about exercise and resistance training in particular. You don't have to pick one over the other. You can do both. So, you know, if you can throw in some curls, hammer curls are very functional, reverse curls are very functional, supinated curls also have some great functionality. I personally, if I had to pick one, I would pick the hammer curl. I love the hammer curl. I get to use more of my, you know, more of the forum muscles that are involved. It's like the Brick your radialis. I think when you're holding things, your hands tend to be in that kind of hammer grip.

And it seems to be more functional. I know Robert Obers, it was a huge fan of the hammer curl. I laid off a concentration curls for a little bit of time there when we got into our little deadlift race. I had more golfers elbow and joint pain going on than I ever did when I was neglecting doing these curls. That's the thing you've got to be careful with only doing the compound lifts is you get very good in that plane.

Let's be honest, your arms, your arms of all the limbs that you have, your arms are always, you're always putting them in different positions and grabbing things from different angles and pulling from different angles. And so if you don't strengthen them in different positions like that, this is where I think you can get a lot of these issues arising and where isolation type movements really do benefit you.

Oh, absolutely. And that's why you see it in like, gymnastics, you know, rings and, because like they're going through so many angles, so many ranges of motion and they're fully you know muscle tension contracting the whole entire time so yeah definitely adding more accessory work where you hit more areas of the muscles can be beneficial. It's so funny too because you know 15 years ago would anybody ever ask that question? The question would never be, oh man, do I need to do curls?

Like everybody's doing curls. I know. But because of the popularity of functional type movements and people are doing more of these really effective exercises, now you're starting to see, it's okay to bro out. You know, I'll be your guy.

There's benefits and your body adapts in specific ways with exercise. So what you don't do, you tend to get kind of shitty out. Now there is carryover to other things. Here's the thing about gross motor movements. They have lots of carryover, way more carryover than these non gross motor movements. In other words, if I do lots of curls,

I'm gonna get a little bit of carryover to barbell rows and pull-ups and stuff like that. If I do pull-ups and rows, I'm gonna get more of a carryover to my curls than vice versa, but that doesn't mean there isn't any benefit to doing them. So if you're in a functional exercise, you only care about your aesthetics,

just throw them in every once in a while to strengthen those patterns and ensure that you don't get some of the injuries that tend to happen from people when the bicep is the weakest link. Next question. Freaky Jake. Would you look? He's into stuff.

We'd love to hear you talk in more detail about psychosomatic pain. How common do you think this is? How can people diagnose and treat themselves? Psychosomatic pain is as common as just the physical causes of pain. So when you, I'll tell you guys a story and then I'll get into what I'm about to explain As a matter of fact, the diabetic pain is as common as just the physical causes of pain. So, when you, I'll tell you guys a story and then I'll get into what I'm about to explain here. So, I've been dating Jessica now for over two years. And when we first started dating, she had lots of shoulder and neck pain.

And I think it was her, I want to say it was her right shoulder. But she had lots of shoulder pain and lots of neck pain. And when we first started dating, I took her through all this correctional exercise, I identified it, I identified excuse me, movement patterns that weren't ideal. We did correctional exercise to try to fix it. And over the course of like six months,

and this was like, she's very consistent. So she's like the best client ever. Like she applies it, does it when she's supposed to, she's like the best client ever like she applies it does it when she's supposed to then of course you know we're dating so when I'm with her if I have an opportunity I can work on particular muscles I can look at how she's moving and over the course of that six month period her recruitment patterns looked way better except for when she went real heavy her recruitment patterns looked excellent, she moved everything great. The only problem was her shoulders still fucking hurt.

It still bothered her. And it was a very strange thing and we couldn't really figure out what it was. We thought it was diet, note her diet was good and inflammation was down, but her shoulder still would bother her. And so we started to unpack it a little bit and get a little deeper. And what it, she had initially heard it

years prior when she traveled with the circus years prior when she traveled with the circus. And when she traveled with the circus, she had the ability to train with these incredible artists. And she learned how to do the silks and the silks of the long things that they hang and you hang in the ceiling, you climb them up. And you do the splits on them and you hang upside down and do all these other crazy things. It requires a lot of strength and stability. And she learned how to do them and she got really good at them and it was the first Physical activity that she'd ever done that she was ever good at or at least something that she'd actually applied herself to

So it changed her life. It literally changed her life where up until that point she thought she was Non-athletic she thought she was clumsy or, and now she found something that she was really good at. She was so good in fact that the instructors actually had her perform when they would have these big in-house parties. She did a couple performances, and so she identified with it very strongly. It changed her life.

Then she hurt her shoulder. So she had, not only did she have the physical pain, but now she had to deal with the this assault on her identity. All of a sudden, something that made her who she was, and she felt very confident with. Now she couldn't do any more or do it like she used to, because of the shoulder pain. And so, you know, I speculated, I wonder if you've created this association with the pain, this emotional connection to the pain to where that may be causing more of the problems. And she thought that was kind of crazy and thought about it and we dived in deeper.

And one day she was sitting there and it kind of dawned on her and it really clicked and she said, you know, I think you may be right. I think I have this emotional attachment to this pain and it caused more than just physical pain. It caused lots of different types of problems with me, including, like I said, with my confidence, and within a week of that, pain disappeared. And it would come back every once in a while, and then she would sit there and she would process it,

and it would go away again. That sounds weird, sounds like magic, right? Except for, I've seen that happen, at least a dozen times with other clients, at least a dozen times, have I seen people have pain literally go away by addressing the fact that it may be, or acknowledging the fact that it may be.

When we were down in L.A. and we went to, God, the human garage, and they got like real deep into this kind of stuff with psychosomatic pain. All pain, think about it this way, pain is a sensation that your body's sending you. That's all the physical part is. Now the rest of it is everything else you've created around that.

The fact that you don't like it, the fact that it makes you anxious, the fact that maybe that pain came from something that happened to you. Maybe it was an accident, maybe it was a car accident, something traumatic, maybe it was abuse, maybe it was something like that. So, pain all has this psychosomatic connection to it, which is why it's such a hard, you talk to pain doctors,

pain is one of the hardest things to work with. Yeah, it makes sense with the association of it, how you like really concrete that feeling in that moment of what you experienced through that. And you know, well, not a lot like food, but like with food where you have associations that you remember, you know, nostalgic feelings and things and this is why you like,

you don't even remember why you like ice cream so much. Well, Justin, let me ask you this, your wife works, she works a lot with children, right? Yeah. And post surgery and stuff like that. Ask her how the kids react post surgery versus how adults react to the same surgery. Running and jumping.

Yeah, like it is. And it's the same procedure. It's crazy. And I've had I've trained surgeons who've told me that, like, oh, I'll remove the appendix from a kid and I have to like keep them in bed and tell them to relax. And then I'll do the same surgery with a person and they're like, can I take a month off of work?

And I need opiates and I need to make sure, and I can't lift anything over 10 pounds. And it's because kids don't know that they're supposed to react and hurt that way. Whereas adults, we totally believe that. Yeah, we totally believe. So there's a lot that goes into this, and it's not just the physical stuff that's happening.

Pain can happen. And they cross over. Look, I'll tell you what, if you're anxious or depressed or stressed or scared, or let me give you an example. Let's say you're car accident and it's a very traumatic car. I mean, I'm going to use an extreme example. It's a traumatic car accident. You get lots of problems. Let's say you hurt your neck really, really bad. Now you got to get surgery on your neck, it needs to heal. After it heals, it looks like nothing's wrong, but you still have that trauma of that accident. You still make carry yourself and hold yourself differently as a result of that, which may

also contribute to the physical pain. So I think it also goes to the physical pain. For example, if I'm anxious or if I'm depressed, I may hold my shoulders in particular way. Well, that may cause recruitment pattern issues, which then may cause pain. And so it's like fixing one may work on the other. All connected.

All the systems all work together. I mean, I love this stuff because I think we're, what I don't like, and I know you taught you brought up human garage. I don't like, I don't want to jab at them too hard. I don't like when we try and act like we know for sure because we're still learning so much in this area. I mean, neuroscience and psychology are like two of my favorite places to read. And this goes hand in hand with this and what we're finding out and what we're learning about the brain and how it works and how emotions are made.

I mean, we've all experienced this before. Everyone's cut themselves before and until you look down at it, did it not hurt? Everyone's had that. Everyone smashed their finger, cut themselves and went, ooh, and grabbed it, didn't look at it. And then when you looked at it, oh, then the pain, see.

The rush comes in. Right, what was that? It wasn't like all of a sudden, you got the pain. It's that your brain perceived it that way. And then it's like an alarm that goes off. It is. And it takes a lot of the past,

like what's happened in the past, what you've seen. And it tries to predict like what that's supposed to be. So the way the brain is processing this information to come up with how you're supposed to feel or respond to this is extremely fascinating to me. And the power of the mind is unbelievably strong. And so I think that absolutely there is something here, but I also think that when we try and talk like experts

in it, I think it's super naive of us to say that, oh, you know, if you stick your finger and your fucking gums really hard, that that's relieving this side of this and it's doing that, it's like, yeah. Well, it may work like this, you know. There's, by the way, these are studies, you can look them up, they did a study where they took people with knee pain

and they did surgery on them. And some of the people, they just cut them and then sewed them back up, they didn't do anything else. Other people, they cut them and went in and did the surgery. Guess what? After the surgery, the same percentage of people, the same percentage of people had relief. So the people were they just cut and then sewed them back up

to do the particular study, who had nothing done to the inside of the knee. They felt better, they could walk better and whatever. At the same rate as the people who actually had the procedure. Now why, you gotta see yourself why? Well, when it comes to psychosomatic situations, believing is very important. So if I wake up from the surgery table

and I look down at my knee and I got stitches, I believe you went in there and did some shit. I remember that study, it's so messed up on some level, but it just shows like human psychology, it's crazy. Like, I wonder like if a study, if's so messed up on some level, but it just shows like human psychology. It's crazy. Like, I wonder like if a study, if they did it where they actually draw and like have like a makeup artist, like look, like you got cut,

like you, like they cut open, went through there, but didn't even penetrate the skin. And you feel, and you've talked about the phantom limb syndrome too, that, and that's more of this topic again too. I mean, it's all encompassed in that, right? And well, I think the problem when people talk about, because this was with Jessica too,

when we were talking about it, is at first, when I would bring this up as psychosomatic pain, I was very careful with my language, because when you bring that up, people... It's real. Well, people think, yes, and not only that, but they think that you may be discrediting that,

or making it feel like you're making their problem that they feel as huge as you. It's just as real. Whether you, whether, you feel it you're making their problem that they feel is huge. It's just real. Whether you, whether you feel it, that's the bottom line. So it's there. Doesn't matter if there's an actual physical issue, or if it's something that's emotional, it's there and both are, it doesn't matter. You're not trying to belittle it.

No, no, it's recognizing what may be causing it. You said something to about, like I think that there's a lot about just how you carry yourself when you feel good too. Sure. You're positive. Like you made a point about your shoulders and kind of slouching if you're sad or negative or you have negative energy like that.

I mean, I can tell personally, if I'm in a bad mood, my low back or I feel the aches and pains in my body, when I'm in a good mood, you know, is it have, is ites and pains in my body, when I'm in a good mood, is it everything to do with my mood, maybe something, or maybe it even has something to do with, when I'm in a good mood, I walk with my chest up, I stand up tall and straight, I activate my core,

I'm in this like responsive, like type of a mood all day long versus slouched and negative. And so I think there's a lot of factors at planar, no matter how you drum it up, it is real. You have the sensation and feeling of pain, and then you have the feeling that you have on the feeling of pain. Does that make sense? So it's not just the sensation of something happening feeling squared.

It's also, look, let me put it this way, if you've never felt pain in your entire life, let's say you were born without something, you just didn't process it, you didn't feel pain. And then all of a sudden they turned it on, and now you could feel pain. You wouldn't really know how to perceive it. You wouldn't know what it was. You know you felt something. It's like when people, you know,

when people hear it for the first time, you've ever seen these videos now where they do these, where people are deaf, and then all of a sudden they can hear. And at first it's overwhelming, because they're not quite sure how to process it. I'll give you a great example. Here's a good analogy. You know, we all work out.

We all lift weights. Does it hurt to do heavy squats and dead lifts and curls and pull-ups and shit like that? Yeah, it hurts. Now, how do I perceive that pain? I fucking love it. Now, I know lots of people, when they work out, they hate the pain, the pain is bad to them,

they can't stand it. The difference is I have a different connection to that pain. Workout pain to me is very different than other kinds of pain. I can tolerate a lot of workout pain. Oh, man, have you guys ever trained somebody who's like, is not familiar with,

and they, and they, and they, I've had clients come back, it's like you're breaking them. Yes, they thought, and they, and they, I've had clients come back. It's like you're breaking them. Yes, they thought they thought you hurt them. Yeah. Like I've literally had clients sit across the desk from me and like, freaking out, they can't train anymore. They can't move my arm.

Like, yeah, no, you hurt me. Yeah, it's like, no, you're just, you can just, yeah, you're just, you've just never done that before. You're sensational. Yeah, it's just, it's so, and they just, they perceive it that way. Hey, here's another, here's another great example. Totally. Here's another great example. Totally.

Here's another great example. I know everyone's gonna get this one. Look at people who are really, really, really into BDSM. Look at people who like to get tied up and get whipped and beat. And I mean, crazy shit. You watch movies like, what you're gonna call it, what's that one

with all the women we're reading that book? Of great, it's crazy. Yeah, okay, so that's not even the real deal. Like look at the real deal. People get fucking- I'm gonna call it, what's that one with, that all the women were reading that book? Of great, fidgety shapes. Okay, so that's not even the real deal. Like, look at the real deal. People get fucking, I know, it's some serious pain. I'll give you some websites.

It's some serious pain. Remember, and these people like it and they enjoy it. How is it that their body doesn't, register pain like ours? No, they have a different connection. They have a different connection to it. So how can you diagnose and treat this? Well, first off, I think you have to do something

like exercise and change recruitment patterns A, because that can actually help, and B, because you're making a positive association. So if I have back pain and I'm doing exercises, now I, and I'm helping my back, I'm also believe that I'm helping my back. And even if my back pain is the result of depression or trauma, that suggestion should could be enough

to make the pain feel like it's going away. So I think exercise is great. I think nutrition is great. And then I think just general making yourself, do things that make yourself kind of feel better. But step number one is don't feel like, you know, psychosomatic isn't real. Realize that pain is pain and if you feel something,

you feel someone and it's something. And it's just as real as if it's a, if it's an actual broken bone or if you just, you quote unquote, imagining that you have a broken bone. Next question is from Dom's DC5. As far as the no BS6 pack formula is concerned, is there any benefit for someone who is nowhere near getting a six pack

to running this program? Absolutely. Well, in other words, is there a benefit to working your abs and core and treating them like a muscle, right? Even if you've been neglecting. Yeah, because I know where this question's coming from. It's like, look, if I'm not lean enough to see my abs, right, it was the point. Yeah, what's the point?

And I mean, it's a muscle like anything else. Like if you, oh, it's a, it's, it's not just a muscle, a crucial muscle. Yeah, it's a very, very crucial muscle. And, you know, someone asking this question, when if you're in your teenage or young, in young 20 or early 20s, it's a little bit harder to get through to you maybe on this because you don't know what low back pain feels like or you don't have hip issues or you don't got stuff like that going on

with you which almost every 30 plus your old person absolutely has either completely suffered from or has some taste of it and understands. I mean, to me, the whole training the abs in quarrier is literally just learning to have control of the whole, just your whole pelvic area. I mean, that is so important to your, it's your structure. And it's very, very common because we sit in chairs, we sit in our car, we sit at our desks all day long. And that is not advantageous for our posture.

And if you don't train those abs, it in support that low back, like it's inevitable. It will come. Like at one point in your life, it will knock on your door and it will become a necessity. It's just whether or not you learn to incorporate it into your routine. Now before you have the pain and before you have the issue. But it's, I mean, I would say confidently, 95% of all clients I've ever trained have some sort of an anterior pelvic tilt, right?

They have something, and that's weak abdominals to help keep that pelvic into neutral, in the neutral position, and certain muscles that are overactive and underactive that are causing you to be there. And the best thing you can do to support that would be to strengthen your core and abdomen. One of the biggest areas of neglect that I see today, because you do see people working their abs nowadays, except for like the meathead beefy guy or whatever who's like, I don't

need to, my core gets lots of activation when I do squats and deadlifts and stuff like that. But besides those guys, you tend to see people working a lot of abs, but you don't see a lot of as people strengthen the rotation of their core, which is extremely important. So athletes will do it, and they do it like naturally too in their sport, but the ability of your rotate

to stay stable and strong and rotate is very important. And anti-rotate. Yes, because- Like, QL injuries are so common and so like that you always hear that or somebody hurting their spine just by barely twisting to pick up a shampoo bottle. That's usually when I was just going to say, when people hurt themselves, it's usually bending over and twisting.

Yeah. And it's something so light and simple. Don't want to be like that guy. Oh, it's the worst part. Yeah, and it's that rotation that, you know, so important, so like, and there's something so light and simple. Don't wanna be like that guy. Oh, it's the worst. Yeah, and it's that rotation that, you know, so important, so like, and there's a lot of old school exercises that I like to do, like I like to do, get on a Roman chair

or create my own type of Roman chair, so I'll get a bench. I'll put it kind of sideways, so I'm across it, rather than along it, you know, long lengthwise. I'll put my feet underneath something and my butt, we'll sit on the edge of it. I'll put a broomstick or something long behind my back,

so my arms are stretched out. I'll crunch my abs and then kind of unroll a little bit, so I'm leaning back and then I'll focus on rotating on either side as much as I can. So I have resistance with that rotation. And when I first started doing that, I did notice that my range of motion would get better as I'd practice that exercise. so I could twist more and more and more.

And then I noticed- I love like, way like open arm twisting. Yes. I think that's so crucial. And you feel the difference when your limbs are further away from you and what kind of resistance that place is under your cords. It's pretty crazy. I'll tell you what, man, you know, people, this is now in terms of aesthetics.

People like to talk about six pack abs and you wanna have a six pack on this and that. But obliques, if you have really nice obliques, I could show you pictures of people side-by-side with people who just have abs and people who have obliques with abs, way different. Men and women.

Oh, a great example to in today's weightlifting community has men's physique athletes, dude, that are wearing squeams, man. They're trying to make their waist look so small. No obliques. Yeah, they could have rock hard abs, and they have no obliques whatsoever. There's no rotational movements in their routine at all, man.

Except for rotating to pose. Yeah. Yeah, yeah. Which, yeah, that's true. That's probably only my left side. That's their saving grace. Exactly. Here's, oh, yes.

So if you snap in half, you lose. Years ago, here's how I figured out the obliques were important. Years ago, when I was into studying weight lifters and strength athletes from a long time ago, I noticed that they all had these like strong looking obliques and then I went to, where'd I go? I think it was the Louvre Museum in Paris years ago

and we're walking through and I'm looking at these ancient Greek sculptures of gods, like Hercules or whatever Achilles or whatever and you're looking at them and I'm looking at them and I'm like, God, why do they look so, because they're not super big muscular, like a bodybuilder is today, because back then they didn't have steroids and stuff like that.

They made a muscular, but they weren't like absurdly muscular, but you look at them and they just look so powerful. And I'm like, oh, it's their obliques. They all have like, the sculptors made them have these incredible obliques. And then I realized, because at the time, I was also into judo, juditsu, wrestling, and I noticed like all the best like wrestlers and grapplers who were also pretty lean, when you look at their core, they've all got

these monster obliques. And then you look at other athletes, football players, big ass obliques, look at the look at, you know, MMA fighters or whatever, just these incredible obliques, very important muscles for your body, and when you move left to right, like constantly, and like you have to change directions all the time, how the fuck are you gonna stabilize everything without obliques?

Look at CrossFit athletes, like the top ones, because they're doing all these crazy lifts, incredible obliques, are very, very important, so don't neglect those, but the concept behind the No BS Six Pack formula, really, it's taking maps, type type programming and putting it into core training. And really it's about understanding that you can build the muscles of the core like you can with the rest of the body.

And if you build your abs, they're going to be more visible at higher body fat percentages. I learned this for myself. It used to be, I used to have to get to seven or eight percent to have a six pack. Now I have a six pack at 10 percent body fat and it's because I built my abs so they could stick out a little bit. So I said, I thought to myself, wow, this would be cool if I could put this into a program so people could also do this. And because it's hard to get people lean, but if you teach them out of train right and they build their abs, boom. It just, it it just happens to be free this month. That's right.

That's right. There you go. Next question is from Mikey V Fitness. What were the biggest revenue enhancers for your personal training businesses? What is your best advice for an independent trainer to grow their business? Ooh. Right off the top of my head, the first thing I can think about was when I figured out that I, to, to provide

more than just fitness value to my clients. So what I mean by that is once my clients, there was a big switch that happened about halfway through my career where in the first half people would call me if they were hurt and they'd have to cancel. Like, oh man, my back's kind of tweaked. I don't know if I can work out today and it's okay, well, when you get better, let me know. And then we'll get you back on the schedule. And then there was a switch where people would call me instead and say, hey, Sal, I know we're not supposed

to work out till Wednesday, but I kind of tweaked my back and I come in early so you can help me out. Once I was able to provide that kind of value to my clients where they could come see me if they were kind of hurting or feeling tense or tight in their neck or the back was bothering them or their knee was bothering them, then people stopped cancelling with me and people started to want to see me more often. And not just for workouts for fitness, but for workouts to make them feel better. That was a huge game changer for me.

That, like I said, happened probably about halfway through. I'm glad you went that way because I'm gonna go a completely different direction, and I totally agree with Sal, getting educated enough to where you become your client's resource for anything health or wellness is a good goal to have. And I think if you're gonna become an elite trainer,

you wanna become, and I remember when that shift happened for me. And it took quite a few years for me. I would've been training for over five years before I had that kind of confidence to where my clients had that much confidence in me where anything that was going on with them health wise at all or anyone they knew they would always call and reach out to me. But when talking about enhancing revenue

in your personal training business, the thing that I taught most of my trainers that for sure were the most successful ones, the ones that actually applied this was this. And I didn't know anybody else in my space at this time that really taught trainers to do this, which was to break down it, break the business down mathematically.

And everybody, everybody, you can't control, like if we were to compare, if Mikey, you and I were to compare each other, how good are you at closing sales or selling people person training and you're comparing to me, you know, you can't do that, it's just not fair. I've had a lot of times of years experience, it's something that I like to do,

maybe you're not a good sales guy or you don't even like sales, but that doesn't mean that you still don't have the same potential to make as much money as I do, or produce a business as successful. It may mean you have to work a little harder for it, but getting to the bottom of your numbers, your average, is so important, I think.

So what I would teach them to do is this. Get, first of all, get as many people as you possibly can in front of you for free. And I think a lot of trainers today are fucking lazy. They don't want to put the effort and the work into training someone and not getting paid. I looked at it like if I was gonna become a master at my craft, I've got to get 5,000 hours or 10,000 hours,

I think is what it is. They consider to become a master under my belt. So that's a lot of clients that I got a train before I'm even considered a master, like what Sal's talking about. So I need reps. And while I'm getting these reps, I should be tracking. I should be seeing how I'm doing here.

Like how many people do I have to see before one of them buys? Everybody in this room, everybody that's listening, that's a personal trainer has a number. You have an average, you have an average closing percentage and you have an average dollar per sale. You just probably never sat down to put the work into figure that shit out. And so I would teach trainers to track that.

I wouldn't hold them accountable to how much they had to make or setting their goals yet until we figured out what they're capable of. And so you say, you see 20 free appointments, right? I'm all down. Out of those 20, how many of those people actually purchase something from you? you say you see 20 free appointments, write them all down, add those 20, how many of those people actually purchase something from you.

Add to that, whatever that percentage is, how much money did they spend, and then you figure out the average dollar amount per unit. Now I have something that I can measure, and I can say now you have a real fucking business plan. Now I can say, okay, it takes me 23 appointments before I can even get three people to buy from me at an average dollar amount of $500. So that's $1500, right? I can make $1500 off of 20 appointments. So if I have 20 appointments to make $1500 and I want to make $10,000

a month, how many people do I need to see? And go after your business that way. And guess what, if you put in that work and you put those reps in, what do you think's gonna naturally happen? You wanna hear something crazy? You said about five years, you started to put that together. So I just did the math, 10,000 hours,

divided by 40 hours a week, is about five years funny, right? Isn't that weird? Because the same thing with me took about that long. It took about that long. Yeah, about full time is about five years funny, right? Isn't that weird? Because the same thing with me took about that long. It took about five years. Yeah, about full time, about five years, and then you become a master. So you should already be, you should not,

if you're at hour 500 of being a personal trainer, and you're trying to be this badass trainer and have a huge business. You'll get there faster if you do more of it. Right, you'll get there faster if you start putting the reps in, and while you're putting the reps in, track your shit, track your shit, and then set yourself in. So what I would do is I would first teach my trainers out, and then what I would see, and this of course, you would think I had average a staff of 15 to 20, had someone like

a Justin who would be working with me. Now, what I would find was someone like Justin, Justin would not have, would not have to see as many appointments and most of his appointments would show up and his, the sales packages that he would sell would be a bigger pop than the average trainer. Then I'd have some other trainers that have to see a lot more and they get a little less sales but then they have even a larger pop. So you're in, and then I can coach to that trainer.

You're just gonna find your number. That's the perfect setup for me too when I was gonna talk about because he mentioned independent training and I think that and I applied those exact strategies when I used to work for you. And that was something that was very revealing about my business.

And then the next big thing for me was figuring out, now okay, how can I actually like get the ultimate client, the ultimate client that I want, the one that's gonna pay me as much money for my time as I feel my value will match. And then how can I raise my value and how can I kind of flirt the boundaries with that more and how can I sell these big pops.

And what that's gonna do is allow a lot more free time in my schedule. I don't have to train as many clients. And just that freedom allows creativity for me. I'm a very creative person. This was like a very appealing business strategy for me. So I actually took that and then applied it as an independent trainer,

and really just was the first to create a website for himself, which was a differentiating factor, right? So I was there in golds where we actually were allowed to advertise ourselves on the sheet. And so it was like one binder. And everybody had a sheet. And so the first thing I figured out was who's the best, right? Who's the best? And then reengineering that.

And then Dave Patelero at the time was like the guy. And so I really looked at him and his strategies. And then just evolved my own strategies. And this was based off of that concept of how do I, how do I attract that ultimate client? Well, I have to really personify this person, I have to figure out their habits, I have to figure out what they're into.

What really kind of stood out for me was that this person, they want they want like access anytime You know like they're they're they're schedules chaotic. They want you to be able to handle it They want you to take care of things right so my whole strategy started to feed into that and then I learned more about how to market Myself online through Google ads and then Google ads I figured figured out the right keyword. And then, you know, anyway, so you just get further and further and you figure out like your exact goal. If my goal was to basically train about four or five clients and have nothing but free time and make more money

than I'm making right now. And I did it. And it's all just a matter of putting it into practice, you know, and realizing if I put a thousand dollars in advertising this month, what's my return on that? And then you like do all the numbers and you see, you know, and you base it off of that, your strategy working or not. You got to take the mystery out of it all. How many trainers run around in this like land of mystery? Oh, I know. And they have one huge month where they make ten, fifteen thousand

dollars and they have another month that they do two thousand. And they don't know how and you ask them what's going on. Well, I don't know. I think it's slow. And how many people do you see? How many people do you talk to? How many appointments did you have? How many people showed up?

How many people? They don't know that. So really just taking the mystery out, figure out your number, and then push that, press that rather than saying, because it's very mysterious, if you say to yourself, I need to make $8,000 a month. Okay, well, that's great, but that sounds very kind of out there,

like mysterious. Why don't you break it down and figure out how many appointments that you want to make? Yeah, how many appointments does that look like? And then you back it up, like what Adam says, and you figure, okay, I need to see, 50 people a month, or 30 people, whatever the number is, 30 people a month based off of my closing percentage.

Yeah, based on how many people show up, because what'll happen is you'll book so many appointments, so many of them will show up, and then so many of them will hire you, and then you'll have an average dollar per sale. And that's it, that's literally all it is. And then what you could use, you could tweak the number. You may find that, wow, I only have a 30% show percentage.

Well, what happens if I call these people two times before the appointment to confirm it or make it more enticing to come? Yeah. Oh, now I have a 60% show percentage. Or you may see like, wow, I only have a 25% closing percentage. How can I improve my ability to close people? Or you may say show percentage is good, closing percentage is good, my dollar per sale isn't good.

How can I increase that? And you start playing with these things here and there. And it's not mysterious because there's nothing worse than being a trainer, an independent trainer, and making X amount of dollars and that knowing how. Not knowing how would happen, that's terrible. And it's chaos. And I mean, God, I'm such a numbers person when it comes to,

I started doing this when I first started and I remember I was closing. I was only closing at about 28%. So my close, my close percentage was about 28%. When I left the company, I was like 87%. So over the course of the 10 years that I was there, I continued to refine my skills. And the way I refine my skills was just getting reps, was getting people in front of me, learning what to do,

what not to do, like Justin's saying, find out what clients are better for me. And so you just start to refine that. And what's awesome is if I set my goals for the month, that okay, this month I want to make $10,000, and I'm brand new and I'm just starting and my closing percentage is only 25% or so, which isn't great whatsoever.

In fact, that was what 24-hour fitness back in the day. That was the company benchmark for all trainers. Was it be about 25% closing on all free appointments? So I was performing when I first started at about what they wanted the company benchmark for trainers to be at. And over time, I progressed it. Well, but I always drew my business plan up

as if I was only closing at 25%. So what I closed at 85%, that $10,000 a month could turn into a 20 or a $30,000 a month because I was just, but I put the work in as if I was only gonna get 25%. And some months you're gonna get luckier. Some months you're gonna get lay downs. You're gonna have people that come in and say I just want training from you or I they're are there

They're in easy three or four in a row like that's gonna happen But what what I used to see trainers would do is then they let off the throttle Oh, they they just sold this big package. They basically hit their nut for the month and then also they don't do any of those appointments for the rest of the month And they're like oh, I'll worry about next month when it comes. I already made a grant this month. It's like, no, you need to work. Like you're closing at 25%. You know how many people you need to see.

And guess what's gonna happen? If you get lucky and you make your nut within the first week, you're about to have probably one of the biggest months of your life if you continue following through your plan. But a lot of the trainers that worked for me, they didn't have this built into them, so I had to train them, how to do it.

And I remember my boss at the time, always tripping out because we would have, I used to do free fitness Fridays, and I would teach my trainers to do, we would schedule, because Fridays, everyone knows after about two o'clock, the Friday gym kind of dies off, because everybody's

getting ready for the weekend or taking off. And so it would be a poor revenue for my club. And so I was trying to make Friday's big revenue days. And so the way I did it was I got all my trainers on board and that was the day we did free workouts, all of my staff did. So I wanted my trainers to have anywhere between two to five appointments on Fridays that were free. And then I could tell my boss, I could say, okay, so I two to five appointments on Fridays that were free. And then I could tell my boss, I could say, okay, so I wouldn't know, he wouldn't know this, but I would know, okay, we've booked as a team, all of us, 50 appointments in coming in.

And then I'd say to him, hey, you know, Ben, guess what, on Friday, we're gonna do probably about 17 grand or so. And be like, what? How do you know that? I'm like, I just know. And he'd be like, I don't understand. How do you, and then we would fall somewhere right around there. And the reason why I knew this, because I knew what all of my trainers closed on average. I knew what I closed on average. I knew how many total appointments were. I knew some people weren't gonna show up.

I knew we'd probably get a deal or two that was lucky. We'll get one that didn't turn out well. And it all averaged pretty close to whatever one's average is. And then I could start to predict where we were revenue wise. And that's how you run a fucking business. So as an independent contractor, you've got to learn to think like that, like you're operating a multi-million dollar business, and exactly how they would break it. And by the way, if you're a, if you do, if you practice in your halfway decent, and you

kind of have a good, you know, goal assessment and presentation, you should be able to close around 50%. I can expect that from pretty much most people, if they take it seriously and presentation, you should be able to close around 50%. I can expect that from pretty much most people if they take it seriously and practice what if you're really good, then you get higher than that. But 50%, you can... You think 50%. I think I can get pretty much anybody to close at 50%. Oh, you could get someone.

You could develop them. Yep. Well, I don't want people to think that that's normal because it's not normal. No, I'm saying most people, most people who apply themselves and practice and stuff should be able to get around 50% now you got the gifted people who are gonna do much better than that and you've got other people You have to work a lot harder than that, but in my experience about 50 I could get most people close At about 50% and you know the 25% benchmark that benchmark that the company set at the time, obviously they wanted to make sure that,

like this is what you have to do or whatever. Right, right. And I think that's the what you said it that way. So you. I'm just wanting people to know, like, if you train, if you practice, and you take, you make it here, you take it seriously, and you practice your goal assessment, and you practice your presentation and all that stuff,

you should be able to close, you know, one out of every two people, you see roughly, generally, right around there, which isn't bad. And I mean, here's a cool thing about being a personal trainer, especially on your own. You don't need a shit ton of clients. You figure you're training the average person twice a week.

You wanna work 30 to 40 sessions a week. How many clients is that? It's not a ton of people. So within, you know, within a couple months, if you book enough appointments, you can get yourself to a full time if you can close well and or semi well and it's just a pleasure.

Well, this is so important too because we still, okay, we are still doing this today. And this is part of what I kind of look at the most with the business, because I'm at home on the numbers all the time. I'm at home on the numbers all the time, but we are still applying the same exact tip that I just give you right now currently to grow this business. It's just now. It's the same thing to play. It's now applied in our emails and the way we and our lead mad news. So think of like a free appointment, just like our lead magnet that goes out on

Facebook, right? We pay for advertising going, that is me booking an appointment. If I can put out enough good information to convince these people to download this free thing that we've provided for them, which should be pretty easy if you're offering a free service to them, to get their email. That's like showing up to an appointment. I got your email. You're showing up to see me. Now I have a chance to send you more information to build even more value me That's our email sequencing the open rate, okay?

People I look at that all the time are we are people opening up? Are they just disregarding the email? Well, if they're just disregarding it. That's like my show percentage Well, people aren't showing it. Why aren't they showing up? Well, I'm probably not setting up my appointment very well or my email Sequencing isn't providing enough value to make them want to open it. So there's tweaks that I can make there. And then how many people at the end of this email sequence actually buy one of our programs for most? Well, if it's very low, then we're probably not providing enough value before we're asking

for the sale. So I need to go back and revisit that. Or if I know that we're closing at X amount, and we want to make X amount of dollars this month, I know we have to push out so much money and advertising for Facebook to get in these new leads. It's no different. So you gotta learn this. If you're gonna build a real big business

like bigger than just your own little private personal dream is and you have dreams to grow it to be huge one day, you're gonna need to learn this formula because it will continue to live within your business no matter what you do. I don't see how an independent trainer can be successful long term without understanding this anyway.

I don't think any, I mean, if you don't understand this, you're going to be in a constant flux of mysterious big months, mysterious bad months with all your effort and it's going to suck. Your business is going to suck and a lot of trainers do this, a lot of trainers have where they look at their total year, how much they made, but it looks like some months were good some months were bad They don't know how much money they can expect to make or whatever and then I know what it looks like That's not a good place to be the only area we get super frustrated with podcasting is like they give us only like one metric And it's super weak, you know, so I'm an analytics. Oh, but yeah good point So check this out go to the app store

Good point. So check this out, go to the app store, get the Mind Pump Media app. It's free. It allows you to search for topics in our episodes and you can find whatever episode we talk about, whatever topic you want to hear about. And it's absolutely free. It's the Mind Pump Media app. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at MindPumpMedia.com. The RGB Superbumble includes maps on the ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal, Adam and Justin to systematically transform the way your body looks, feels and performs.

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