Mind Pump: Raw Fitness Truth - 800: Mind Pump's Dark Secrets & MORE

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. Mind up, mind up with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. In this legendary episode... Oh my goodness. Oh my goodness. This is our Foggy Mentor. This is a happy 800.

Starting point is 00:00:24 Boys, We did it I don't know I have no idea I seen people celebrating all their like numbers like that and I'm like what is this? It's been three is a dog. What was it was it three years three and a half years? What do we add now three and a half years three and a half years 100 episodes maybe this does me something someone got their calculator here someone needs to figure out for me What is it's it's 10,000 hours before you're considered a master? 100 episodes. Wait a second. Maybe this does me something. Someone got their calculator here. Someone needs to figure out for me. What is it's 10,000 hours before you're considered a master? Oh, we're not a master yet. Well, you got to do 90, there's 90 minutes probably is the average podcast episode.

Starting point is 00:00:55 Yep, so 800 times 90. Tell us how far away we are for becoming a master. Divide that by how many minutes in an hour or why am I retired? Wait, no, it's 12 hours. It's 1200 hours. It's $12. It's $12.00. We can get out. Long way to go.

Starting point is 00:01:09 Oh my God. Yeah, $12.00. We're 100? Are you sure you did a math? A thousand, a thousand, a thousand, 200 hours. Yeah, if each episode is an hour, it's $800. I mean, we gotta go 10 times this to become fucking masters.

Starting point is 00:01:21 Well, it's good news, bro. That means that we have a lot of growing. Yeah, we have a lot of growing. As good as you think we are. Yeah. Where we stuck. Let's good news, bro. That means that yeah, we all are growing as good as you think we are We suck. Let's talk. You're awesome. This is me at sucking Wow, I'm gonna get really good. It's like stage one. Anyway, happy eight hundredth episode everybody this episode We we go all over the place. We started about talking about growth that we've experienced from podcasting, the business of podcasting and advertising, things that we've never shared on the show, just and share something very, very personal

Starting point is 00:01:54 about his sexual preferences. Then we go to, we talk about what sets us off, the time Doug almost killed everybody, taking action in spite of less than perfect circumstances, the danger of unearned wisdom, learning how to enjoy the process. We talked about, oh, by the way, one of the greatest things that's ever happened

Starting point is 00:02:13 in my impumpestry happened today on the 800th episode, Justin gave an analogy that made sense. Oh, you're right. You're right down. That is a... It made all eight hundred episodes. It made all eight to 800 episodes. Perfect sense.

Starting point is 00:02:26 We talk about developing and taste for healthy foods, how different training can give your body a different look. The lack of good programming in the industry, I also talked a lot about map split. I'm following the program myself and my body seems to be responding. It looks very, very well. It looks incredible.

Starting point is 00:02:43 It looks incredible. You should see the way Adam's looking at it right now. It looks very, very well. It looks incredible. It looks incredible. You should see the way Adam's looking at it right now. It looks amazing. Yep, that's, don't look down there, please. MapsPolit is available on our site, minepumpmedia.com, as well as our maps anywhere program, which is half off,

Starting point is 00:02:58 as well as all of our bundles where we take multiple maps programs and put them together. That's all at minepumpMedia.com. And then we end the show with talking about the future of MindPump. And before we get into the episode, a thank you from the staff here at MindPump for being with us this entire time.

Starting point is 00:03:14 We love it. Yes, Joy, thank you guys. Watch the buzzing we'll be gone. Yeah, he's son of a bitch. There it is. Amen! Whoa! Whoa!

Starting point is 00:03:23 Oh, come on. Oh, come on. Let me turn you down oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, wow, I am terrible. That would be the deal. You know, I was tripping on this the other night. I think I just give up. And it could have been cannabis induced, not sure. But at one point, we were all sperms. Yeah. You know what I mean? You go back far and out. That's not true, they came up.

Starting point is 00:03:57 Well, trip off that, right? At one, do you think you had a, like, you were you aware that you were a sperm? You looked just like a tadpole. Yeah, like tiny. Fucking swimming. Come on. Now here, here.

Starting point is 00:04:07 Yes. Guys sound like that. It's a set. You just, yeah. I bet you were slithery way through. So I think you were probably the sperm that was just fucking bulldozing everything. Oh yeah.

Starting point is 00:04:21 Yeah, you were bouncing on every, I was like hitting walls and trying to penetrate. Yeah, you were bouncing off the walls, you were you were bouncing on trying like every I was like hitting walls and you trying to penetrate Yeah, you were bouncing off the walls. You were fucking kamikaze, but I kept going I was like pursuing yeah You know I made it yeah Adam Adam was talking to all the other sperms like listen guys Follow me You'd like sabotage me show you where you go the wrong way. Yeah, I was lost because I don't ever get nowhere I'm going yes, but I it was luck like everybody went this way I'm over here and you know I mean anyway it was a thought. I'm pretty sure it sounds like a high thought. Dude do you guys realize what today is? What's

Starting point is 00:04:54 today? 800 dude. Oh yeah. Episode 800. That's a lot. Dude I've only known you two for three years right? Little over three years, right? Little over three years, right? Go over three. But I feel like we're friends who've been friends for 10 years. I almost feel guilty about our friendship. It's kind of weird.

Starting point is 00:05:14 Why do you, guilty? Well, because of, did you cheat on us? Well, no, I feel guilty. I feel guilty because of all my other friends that I've had my entire life that I consider like my best friends like I may know more about you two motherfuckers than even them. Well, have you talked to them for over a thousand hours?

Starting point is 00:05:32 Well, that's just it. I know. I mean, imagine if you got very close, I mean, I've spent some years with a couple, I mean, I got buddies that go all the way back to fourth grade, right? So I mean, we've definitely put some time in, but we've logged some serious time in a very short duration. Imagine if you had some friends forget that you're podcasting. Imagine if you had some friends in every day, like Monday through Friday, right?

Starting point is 00:05:55 Every day, Monday through Friday, you meet with them, and all you guys do is talk, like really talk, for, figure things out. For like two hours, three hours, four hours, personally, and to help people. Yeah, dude, talk for figure things out for like two hours. Yeah, three hours four hours Personally and to help people. Yeah, dude, you know, I was crazy yesterday I was I spoke for a mastermind group for jills and it was just all business type questions And it's one of the questions I got asked was about partner shows. Is this when you got all emotional? No? What did I get all emotional? What you did, you sent the very, the very sentiment.

Starting point is 00:06:26 Very nice. Oh, oh, oh, oh, oh, oh. I should read it. I need a towel. Oh, that's nice. I should read it out loud. So you can put me on front. I'll laugh, I'll laugh.

Starting point is 00:06:33 No, it was very nice, dude. You know what he sent back? People thought, you know what, you're right, so people need to know. Adam is a really nice guy. Yeah, I don't know, I think people don't know that enough. No, they have no idea. They're all afraid.

Starting point is 00:06:43 We always talk about how much of an ass is. Yeah, this was at 9. I think people think that enough. No, they have no idea. We're all afraid. We always talk about how much of an asset is. Yeah, this was at 9.48 at night, by the way. And it's, I love you guys. It's how it starts. Yes. I've never had so much fun building something in my life. It's very nice. Had a moment of appreciation of you three men today

Starting point is 00:06:58 while talking about building a business, I feel so blessed to have found you all. And I sent the eggplant emoji. I know. I was going to do sperm coming out of that. I had to tie it together. You know, when one of us gets sentimental, because at some point, all of us do that.

Starting point is 00:07:16 The other two guys have to check over it on that check. We don't even have to kind of bring it to check. So what happened on this? So we were talking about, they asked me questions about partnerships. And you know, in the success of MindPomp and you know, how do you suggest going about finding a partner and I said, man,

Starting point is 00:07:31 that's a really tough one for me to answer because I've had a lot of partnerships in the past and none of them obviously still exist. And I personally don't recommend it to anybody. If you can build something, you know, buy yourself as the sole owner, CEO of it. Obviously, if you're gonna build something really big, eventually you'll need people,

Starting point is 00:07:52 but as far as partnerships, partnerships are really fucking tough to do. Well, it's like picking a spouse and, you know, for reals. Yeah. It's, it's, it's, the odds are definitely against you. Bro, it's almost as important, you know, because when you're, maybe more. Well, well, I mean, if you have kids, I's almost as important, you know, because when you're...

Starting point is 00:08:05 Maybe more. Well, I mean, if you have kids... I think we talked to each other and deal with stuff that's challenging probably more than a lot of marriages too. Oh, yeah. Oh, I constantly. Yeah, yeah, yeah, yeah, I could see that for sure. I mean, we are definitely together eight, you know,

Starting point is 00:08:20 hour, sometimes more a day, every day. Like, your wife goes off to her job, you go off to your job, you see each other from what, 5 PM to 10 PM before you go to bed and then whatever, and then on weekends. But I mean, we literally are in the thick of things all the time.

Starting point is 00:08:35 And with building a business, like raising a child or multiple children, I would feel like this has to be like, because there's so many different legs to the business. And you'll have different opinions of how to do it. You'll have different styles. And we have these. And I told them that on this call, I said,

Starting point is 00:08:54 even though we've made it work out, I said, I'm really blessed for the partners that I have. And I really believe that it only would work where we're all at in our lives currently. So totally. Yeah, because I just, I would have had to experience. We're as massive of egos as everybody has. At the same time, we're also really humble and open-minded.

Starting point is 00:09:16 So which sounds really conflicting or contradicting each other. I just think that it would have never worked any other time of my life or with any other people. So, although I was sitting here talking about it to these people, I was like, man, I really don't recommend it. Now, does that mean it's not possible? I said, what happens and what had happened to me in the past is you typically gravitate to people

Starting point is 00:09:38 that are like you because you're friends with them already or you like what they're doing or you're both in a similar business and they're successful and you're successful, and so you think the merging of the two you will create super success. But really what people may not know about my relationship with Justin

Starting point is 00:09:54 was what made us so tight back when he worked with me, was he complimented me. We were very different. We were very different about how we went about, conducting personal training business, and I saw that, and I knew that he was a really good compliment to my stuff, where my weaknesses were, I felt he had a lot of strengths and vice versa.

Starting point is 00:10:13 So, and I feel like, Sal found Doug the same similar way. Like, I feel like the relationship that you have established with Doug, yeah, you guys liked each other, yeah, you were clients, and that, but a lot of dogs, attributes, and strengths within this business are your weaknesses. For sure.

Starting point is 00:10:29 And dog, you with you, vice versa. So I think the fact that you guys had kind of already found each other and made a really strong connection and bond both relationship-wise and business-wise, and then Justin I did too. And then it just so happens to be that, I've got kind of like a little bit of sal in me, I feel like, and just like, Sal probably has just the tip.

Starting point is 00:10:50 I'm not sure. I'm not going to, I tried nothing. I looked at Justin. Yeah. Yeah. That's fine. But don't you feel like, and I'm looking over at Justin and Doug right now, like Justin and Doug have some similarities today. Right? They have some similarities and then Sal and I have some similarities.

Starting point is 00:11:08 But yeah, everybody has a very, very unique and different attributes that really contribute to the overall success of business. And, you know, we've had many things that have happened within this business where one guy has taken the lead and the other guy has just let the other guy lead. It's funny you say that because I was watching like this short, it was like a documentary type thing on seals, Navy seals and also these like super high level military units.

Starting point is 00:11:36 And what these high level military units, one of the things that they learn how to do is they learn how to, in any situation, somebody will take the lead and everybody else will get behind. And it can be a different person each time depending on the situation. It can rotate. Well, they call it, I mean, I think they even talk about this in,

Starting point is 00:11:56 what's it called, stealing fire, right? Where it's that flow state where it's unspoken. They know they get into it and it's not a problem. It's not a challenge, it's not an ego challenge or whatever like they just do it and That I feel like if you can find that with a partner where it's it feels seamless and part of that I think is you have to be You have to be confident enough to lead But you also have to be a humble enough to follow and it usually you don't come together

Starting point is 00:12:24 They usually don't come together. Right. It seems like totally different pursuits. Yes. But you know, at the same time, what's interesting is I think that we all have such massive vision. And I think that the end goal, as far as we're all trying to get to somewhere that we all understand as far as like,

Starting point is 00:12:42 well, this, this is like the pinnacle of helping people and then also being successful and like, you know, thriving individually. And to do that is to recognize your weaknesses and to see them and see strengths and other people that you know can carry you even further. Whereas, yes, I can pile all this on top of my back and I can operate like that.

Starting point is 00:13:06 It is just not as effective. No, and there's nothing better than, and I told so many people this, there's nothing better than identifying a strength in someone, and then just observing and watching and learning from that person's strength or attribute. And a lot of people have trouble doing that because, you know, it's almost, you have to admit, first of all, that someone's better than you at something. Yeah.

Starting point is 00:13:29 And- Which is really tough for most people. It's hard to do, especially if you feel competitive with them, or maybe you don't even like them. I mean, I like you guys, so I'm not talking about you guys here, but I've learned, trust me, I've learned from people I don't like, because I don't like them as a person, but then there's something that they do, or the way they do something where I'm like, wow me, I've learned from people I don't like. Because I don't like them as a person, but then there's something that they do,

Starting point is 00:13:45 or the way they do something where I'm like, wow, that is really impressive. Well, on that note, right there, that's a really good point or something to extend on, is that a lot of times when we don't like something about somebody else or a person, a lot of it's because of our own insecurity about that, like because they're a certain way.

Starting point is 00:14:01 It's a mirror, yeah, it is. Especially if you're really triggered. Right, if it triggers you and bothers you, like, oh, that really annoys me, mirror. Yeah, it is. Especially if it really triggers you. Right. If it triggers you and bothers you, like, oh, that really annoys me. Like, well, what is it annoys you? And maybe it annoys you because it's a weakness of yours because he does that really, really well,

Starting point is 00:14:14 or she does that really, really well. And it almost to a point where it turns you off. Yeah. But why does it turn you off, or why does it annoy you? And maybe that's because you maybe don't have that skill set, or you don't have it at that level. And so there's, I mean, there's something to, to take from that for sure. Right. I always try and catch that. It's, again, going back, we talked a long time ago about, you know, how I evaluate my

Starting point is 00:14:35 day of like the state changes, like of emotion, like where, you know, where would I get all angry about something or what would piss me off or what would excite me? Like those are all like flags for you to be like, go deeper into that, like why am I feeling this? This is one of the reasons why I really look forward, like honestly, 100% look forward to getting older or aging because so far for me personally, and a lot of people, okay, not everybody,

Starting point is 00:15:04 but most people or a lot of people, as I not everybody, but most people or a lot of people. As I've aged, I've become wiser in the sense that I start to let go of the bull shit that tends to hold me back because the reality is the biggest obstacles in front of you are self-made ones for most people. Not for all people, of course, there's definitely real shit, you know, terrible shit that happens. But for most people, those things that are in front of you that are preventing you from whatever, getting in shape, or making more money, or having a better relationship with your spouse, or just being, you know, more fulfilled in life, it's shit that you put in front of yourself, and it's so hard to move because you want it there for some particular reason.

Starting point is 00:15:47 And something that's happened to me is I've aged, is I've learned to not only identify that, that's me, but then also be like, okay, with letting it go. And it does require a little bit of, there's always fear when you do that because many times you put those obstacles in front of yourself because you're scared of something.

Starting point is 00:16:07 For example, if you talk about somebody who has trouble you know, losing weight, so they put these obstacles in front of them to prevent them from losing weight. One of the reasons why some of them are afraid of removing those obstacles is, well what happens after I lose this friend called food? Like, how am am I gonna be? What about the connections I have with other people?

Starting point is 00:16:28 This is part of my identity. I don't have this thing now that I can, you know, that I can bury myself in. I don't have this thing that's gonna take me away from the present, I don't have this distraction. I don't have this friend, I don't have this, whatever. Now that I remove this, what am I, who am I, what is this? And the reality is making big changes,

Starting point is 00:16:47 removing those things out of your way, they do create big change in your life, and that can be very scary. It's look, when I train, and this is a real statistic, when you have some, the couple, and that's overweight and unhealthy, and one of them finally makes the decision to get fit and healthy and all that stuff.

Starting point is 00:17:07 The rate of divorce or the rate of them. Straightly high. It goes through the roof. Because you change so much fundamentally, and that's scary. It's very, very scary. It's like, I've known people who've grown up in situations where they were just not a lot of success around them.

Starting point is 00:17:24 Maybe their their parents weren't good with money and you know, they've always been around people that didn't do well with it and Didn't you know aim for high achievements and they're just surrounded by it and I've met people who had everything it took to be We're very talented and everything it took to be successful You could tell they were afraid to be because they knew they believe everybody else behind like who am I now? I can't hang around with you. I don't connect with these people anymore. So they revert back to this block that's in front of them to, you know, remain the same.

Starting point is 00:17:52 And so something that I've found as I've gotten older is like, I'm like, it's easier. It's easier just to move that shit out of the way. Yeah. And I appreciate that about you guys. You guys just say the same way. You know? Yeah, it's, I mean, it's tough you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, you guys, same, same way, same way, you guys, you guys, you guys, same way, you guys, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, you guys, same way, same way, you know, I don't have to really be challenged anymore. I don't have to be uncomfortable. Like, everything is about, you know, relieving a lot of that uncomfortable feeling where,

Starting point is 00:18:30 you know, it's a trap, man. It seems like, and it sounds to a lot of people very appealing, but to me, it's just living in that, it feels like just a slow, gradual death of like who I am. Like, I'm of who I am. If I'm not growing, what else am I doing? I'm literally just sitting there and observing and then just kind of going through life without any thoughts that come through my head that are even challenging me

Starting point is 00:18:59 to do anything different. It's too comfortable. I know a lot of people like this that are still in that kind of mindset. Yeah, one of the worst places to be is to not feel or to not challenge yourself. That is a very scary. You just numb.

Starting point is 00:19:13 It's a scary place to be. There's that quote that I like to read all the time, but Teddy Roosevelt, the man in the arena, at the end, it's like, basically don't be one of those timid souls that feels neither victory nor defeat. Like the person who doesn't even step in the arena, never takes a chance, sure you never lose, but you also never win, and besides that, you never feel.

Starting point is 00:19:34 You know what I mean? You're in just in one place, and I feel like as you, you start to respect that more, understand that more, as you get older, at least some people do, and that's where wisdom comes from. And so I think you're right Adam, how do we all met 15 years ago and tried to do this? Still would have been fun. I'm sure we still would have had some level of success, but it wouldn't be what it is

Starting point is 00:19:54 now. I don't think at all what it is now. No, I don't think so. And one of the, for me at least, one of the best things about what we're doing is there's a really good purpose behind it. You know what I mean? It's not like we're just, I mean, I guess anything you create that people want is, it's got some value, of course, but I feel really good about what we create.

Starting point is 00:20:17 You know what I mean? I feel like we're communicating, you know, good messages. We're helping people sift through all the baloney in fitness to help themselves along the way, but also we're honest, there's a lot of integrity in what we do, and I really appreciate that because it feels good. I've made money before where I didn't have this same sense of purpose, and it's different. It's not nearly as fulfilling. It's the most fulfilling thing I think I've ever done. Profession, there's a lot more panic in that scarcity, attached to doing something just for money and surviving.

Starting point is 00:20:52 And this doesn't feel like that at all because of that. I have a purpose. I wake up and I wanna do something. I wanna research something. I wanna say something that entertains people or makes them feel better or educates. I want to research something, I want to say something that entertains people or make some feel better or like educates. And I feel like it's so crazy because this provides all of that.

Starting point is 00:21:11 You guys sitting here talking. Do you guys ever wonder though if we're in the honeymoon stage? God, that's a long honeymoon. Maybe, huh? What if we hate each other? No, it's like five years. And I don't even think that, but I also try and challenge myself myself with because is my I agree with you guys, I feel the same way. I could echo everything you said, but I always still like to challenge my my thought process and like, okay, so if you say that Adam that you're

Starting point is 00:21:32 so comfortable and you're okay with letting go and moving on and changing the seasons of your life, you know, what if this just represents a new season? And in six years from now, all of us are totally not into it anymore. Am I going to be okay with that? Will I feel devastated? Does that mean I failed at this or whatever? I don't think so at all. I think if that happens, if that ends up being a place that we get to, then we'll be okay with it. I mean, we'll all acknowledge it and be like,

Starting point is 00:21:59 okay, well, that was great. I mean, that's the thing about awesome times in your life. Sometimes we try to also put, like I just talked about, putting blocks in front of yourself. One of the blocks that we'll put in front of ourselves is the fear of this ending. You know what I mean? Like, oh my god, I'm so in love. This is going to suck though.

Starting point is 00:22:16 And what if it sucks in five years? What if I lose this person? Yeah. And you end up missing out on what's right in front of you. And so to be honest with you, I don't care. I mean, of course right now, if you ask me, I wish there'd be awesome like this all the time, but we'll deal with it then.

Starting point is 00:22:30 Yeah, who cares, it's fucking awesome now. Right. It's great now, I don't know what the future holds. I don't think, I don't know. I have no idea if you really were to ask me, are we gonna be doing this in 10 or 15 years? Exactly this? Of course not.

Starting point is 00:22:44 It'll be a different version of it. Something. Yeah. Yeah. I don't know. I mean, I guess just in my own mind, I feel like it'll definitely be different. We'll be doing other things because that's just how we are. We want to evolve and improve things. And so it may feel different. It may look different, but again, it may just be this. It may just be this. you know, it may just be this and then everything else just kind of working for itself. So one thing, it's funny, Justin, I had coffee with what's his name, Sean Stevenson from a model health, I think, show. And he's like, what do they call it, the Mr. Rogers of Mindpunk?

Starting point is 00:23:20 Yeah, the Mindpunk, Mr. Rogers. Yeah, Mindpunk, Mr. Rogers. Yeah. Some of one of our fans. Well, it's to be my neighbor? One of our fans said that is that for is that right? Our fans our fans talk so much shit. We've conditioned them to talk shit. See, I thought everybody Yeah, that was hilarious. That's funny. Yeah, and it's more as like really, you know, like very like very white like smooth

Starting point is 00:23:39 Yeah, hey there's smooth. Freaking some wellness. Yeah. Anyway, anyways cool guy. Yeah, he's cool. Cool guy. That's why I'm saying this. But anyway, he he's like, oh there, smooth, freaky. It's a wellness. Yeah. Anyway, anyways, cool guy. Yeah, he's cool dude. Cool guy, that's why I'm saying this. But anyway, he's like, oh shit, how long you guys been on air? I think he expected me to say like eight years because of the amount of episodes that we've done.

Starting point is 00:23:55 I'm like three years and he's like, what? He's like, he recorded 800 episodes in three years. I'm like, dude, we do five a week. Yeah, we don't really recognize. He was cool. He was cool. That is significant. It's different. Well, I don't really recognize that is significant. It's different.

Starting point is 00:24:05 Well, I don't think it's that. To me, it's not that significant. I think it surprises a lot of these podcasters because, again, it's the old guard. It's how things were done before. But when you look at radio, DJs and radio TV and all that stuff, I got sure. Exactly. I mean, it's on like five days a week. Yeah, they're on five days a week.

Starting point is 00:24:21 It's not that impressive. It's exactly. It's the norm. It's the standard. What I love about this business and what excites me all the time is that it is so green. I love being the people that can come in and actually raise the bar and set the new standard for things.

Starting point is 00:24:35 I was just talking to you guys off-air about just the way we're gonna handle sponsorships. Like I was so blown away when we started to get like real advertised money coming in and people constantly reaching out to advertise on the show that we had to create a department for it, then I became very surprised by the way they handled all of it, just the processing of the money and then the follow up

Starting point is 00:24:57 on it and the making sure all the URLs are getting connected. And it's just, it's a fucking shit show completely. And it's not, it's not. What an opportunity. Oh, such a great opportunity to streamline all this. Anytime you see a shit show, there's an opportunity. And the reason, and now there's a reason why it's been a shit show. The reason why it's been that way is because, you know, up until about two, three years

Starting point is 00:25:18 ago, the money that was in podcasting for advertising was really low. And you rattle off the staff. Bro, it went up in one year from 2016 to 2017, over 84% and they're expecting it to jump even more the following. So what's happening right now? It's all new. So what's happening right now is we're getting this flood

Starting point is 00:25:38 of big brands that are now coming in and realizing, like holy shit, we're gonna stop doing radio, stop doing television. It's better for us to find these podcasts that are in our niche and market and advertise with them because they can convert it into much higher rate. You've also mentioned all the radio hosts that have now simultaneously run a podcast,

Starting point is 00:25:57 because it's like they have to put their, they have to hedge their bets. They have to see if they're gonna move. Yeah, the life wraps. There. And then I see these guys that have been doing this for some girls that have been doing this podcasting game for the last eight, nine years

Starting point is 00:26:12 and they just haven't evolved. And I just get excited, man, when I see that fucking fuck, yeah, don't evolve, don't worry. Biggest mistake you can make in business, biggest mistake is to not evolve, be afraid to evolve because nothing will destroy you faster. And it doesn't matter how big and powerful you are. What are the books on those ones?

Starting point is 00:26:29 I remember these. My iceberg is melting and who moved my cheese. Oh, there you go. There you go. But I mean, I can name several companies that did that. Like, you know, Blockbuster, they were a massive, powerful company, gone. They were gone almost overnight because they failed to evolve.

Starting point is 00:26:47 Yeah. Well, and the crazy thing is, so I'm reading that I gin book right now, which by the way is fucking fast. That's the one that we talked about, right? With the generation growing up. And, you know, and some of the stats that are that they're coming out of that is just it's crazy. And what they're saying is that everything that you've experienced in business and stuff before is accelerated times 10 and it's compounding. You know, more is law. We're seeing it now really at a much faster rate.

Starting point is 00:27:11 It's crazy where, you know, trends or waves of doing things, you know, will be, it's the way to do things. And just when everybody starts learning about it, it's different. It's different. Yeah, snap of a figure. Yeah, dude, you gotta be moving.

Starting point is 00:27:23 You gotta be moving on stuff. Yes, it's in the podcast. I noticed too, like a lot of people were relying a lot on these networks, like the like podcast one and like they were like relying solely on them to get them advertisement too. And so it was like you heard like the same exact companies on like everybody's podcasts. And it's because like that's like the only structure that was in place, you know, the podcasting world that I saw. Well, it was a combination of both that it's the networks and then also,

Starting point is 00:27:51 they just were limited companies that were advertised. That's right, yeah, I'm saying like, if you're in fitness, there's like 20 big companies that were spending even interest. And they're all supplements. Yeah, they're all supplements or whatever, you know what I'm saying, there's only a handful of things.

Starting point is 00:28:04 And here's the thing to consider is that when you're broadcasting, which is like radio and TV, you know, when you're listening to commercials on there, they don't reflect, they never reflect or typically don't reflect, or at least in a small percentage, the show that they're coming on. So in other words, I could be watching a TV show and sure the advertisers know that there may be a certain age demographic or whatever, but it's not very specific to the TV show. When you advertise with podcasting and you're running a sponsor, you're kind of connected to them.

Starting point is 00:28:36 And so it's much more personal and it's different. It's not just a random bunch of commercials. It's like here are companies that we have to make sure we vet them, but also that kind of compliment the brand, that kind of go along with our message. People that we know will benefit us besides just the money that they pay us. This is different than it's been in the past. It hasn't been like this in the past where you watch a TV show. And of course, if it's a kids show, they're not going to advertise for certain things in vice versa. But it's just general, like, you know, like,

Starting point is 00:29:06 he's a Chevy commercial, here's a commercial for Pete. I know, at least has a reflection. Well, there's a little more thought put in that than you guys think, there's, you know, they do, I just think because the cast, the net is, so they have to cast such a wide net. Right, right, right. Which, but even our net would look pretty wide if, you know,

Starting point is 00:29:22 because if we were doing, you know, 10 million listens every episode, it would be, you know, our net would be much wider and broader. And those 10 million people, even though we're a health and fitness podcast, I bet you are those 10 million. Well, 100,000 drinks soda. Well, here's an example saying,

Starting point is 00:29:38 so it's like, here's an example though. Not that we would advertise Coca-Cola. Well, how often would you watch a TV show? Let's say you watch Modern Family. And the actors in Modern Family are the ones talking about the sponsors. Oh yeah. See what I'm saying? That's one of the big reasons.

Starting point is 00:29:53 Well, that's the future, right? So we see it happening right now with YouTube and then today IGTV came out. So we're seeing this, you're gonna see that now. TV is yes, dead. It's moving on from that. And then kids that are growing up now. They are following what their, you know, influencers that we call them right now, which I think is so funny. We, you know, they're following them, they're listening to them for what, what brand are they using or what are they like and those people are becoming more powerful than celebrities.

Starting point is 00:30:22 We're right in the middle of that transition, so it still kind of works. So you still see a commercial with Shaquille O'Neill, or you still see a commercial with Tom Cruise or a big actor that, but that's starting to fade. And you're starting to see these YouTube stars and Instagram stars. It's an interesting time to be a part of all this and to watch the transition.

Starting point is 00:30:43 Oh, that's exciting. So we've done so many episodes. We've done, we've talked with each other for hours and hours and hours and all that stuff. And you had said some earlier Adam, I thought was brilliant. You said, like we know a lot about each other. Maybe we could come up with something we don't know that we think is embarrassing. So last night, I was good because... Well, last night I had this thought and this is something I'm going to try and challenge myself to do this So I hate putting it on air because then people are gonna follow up with me. Why aren't you doing that?

Starting point is 00:31:11 But when I have these random thoughts of stuff that maybe we've never talked about or kind of challenges You guys question wise to think a little bit more, you know like deeper into yourself. I want to do that and So I had this moment. I was watching TV with Katrina, and I'm like, I fucking love this movie. And then it's like, and I'm telling Katrina, I can only tell her this, right? And I'm like, okay, well, if I put myself out there, I could share that.

Starting point is 00:31:37 So what I made me think of something was, okay, what is something about, I know the guys have something there, and I can't be the only one here. If there is something that you either do or you like or that you're into, that the other two guys will totally tease you and make fun of you. And so I want to ask you guys,

Starting point is 00:31:53 is there something that you either do or you're into that the other two of us would make fun of you for doing or tease you? So I've put all of it. I've put so much already out there, like you guys know I like small dogs and cats, you guys know like, you know, that kind of, oh, you know, here's something, I don't know if I've ever so much already out there, like you guys know I like small dogs and cats. You guys know like, you know, that kind of, oh, you know, here's something. I don't know if I've ever said this before.

Starting point is 00:32:10 I'm not the greatest swimmer. I don't, I can swim enough to not drown. But that's surprisingly awesome. It doesn't surprise me. I don't know why. I can picture you swim. Yeah, yeah, yeah. I can picture you swim. So you want to know something crazy about this? I just pick she walking into the water about like She raised and then walking right back out. I picture a dog paddle. Yeah

Starting point is 00:32:31 So so here's the thing about that you want to know it's crazy about this Just panic so my mom doesn't know how to swim in this terrified of water like she will not go in any water above her Needs you get so scared right so I grew up with that now when I was a kid my aunt had a pool and we were there Every single weekend. Oh shit, when I was a kid, my aunt had a pool and we were there every single week. Oh, shit. And I swam. No, I swam all the time. I was a great swimmer, going to water, touched the bottom play, flow, I mean,

Starting point is 00:32:53 tread water, no problem as a kid. But I think my mom influenced me with her fear over the years, and I didn't swim for a while, you know, as I got older because I just didn't go to the pool or whatever. What's the longest gap in your life as a kid that you not swim? God, years because.

Starting point is 00:33:09 I was like, yeah, as I got older. Like more than five years? Yeah, because I managed, you know, I'd manage gyms and work and I just never went. That's a big deal though. Yeah, exactly. I'm the complete opposite. Like I'm definitely like a swimmer.

Starting point is 00:33:20 I've talked about that love to swim. But you want to water a lot, right? Oh, every year I'm always swimming in a pool or swimming in a lake. Okay, so I didn't swim swim for a long time when I was managing jams. Oh, shit. And so then I would go visit Italy, go in the water,

Starting point is 00:33:35 I'd go real deep where I can't touch the bottom and I'd start to like, almost get out of breath, but it was because I was tired, I think I was just getting anxious. And so I stopped doing it. Now it's the point now where if I'm in deep water, like I won't drown. Oh, God, did you go? But I was tired. I think I was just getting anxious. And so I stopped doing it. Now it's the point now where if I'm in deep water, like I won't drown. Oh God, did you do it?

Starting point is 00:33:48 But I can feel. You don't push him in the pool at least. What if you kill me? He's so vulnerable right now. I'll save you bro. I won't let you drown. But I gotta push you in the pool one time. It's weird, you know what I mean?

Starting point is 00:33:59 And you guys may find me about that. Couple of assholes. Couple of one, two jerks. What about you, Justin? Oh, man, I think I was trying nothing like that, but like, nothing that bad. That horrible. Well, it's that bad. It just reminds me of what happened to me not too long ago where I was like really, really

Starting point is 00:34:18 into the song on the radio. And it was kind of like that movie where they both kind of get into this horrible song and I think it was like a Tommy Boy or whatever they start singing like this shoot. So anyways, it was Evan Esset so I'm like really like deep down like oh I was like singing it and shit and it was like Jeff P. Mel rocker. Yeah and I was like at a stoplight and some dude was looking at me and like the just the fear in this, this like, oh my God, like I'm really into this song, but I just like felt so like judged, you know, like immediately.

Starting point is 00:34:56 And I was like, if the guy saw me doing this and I was like really getting into it, like I was like into that song. And Courtney has seen this before, like with like certain things, I don't wanna like show everybody, I'm like really into it, but I'm into some pretty fucking, yeah. Well, that's a chick rocker. Well, it's a chick rocker. Yeah, I would only, you know what,

Starting point is 00:35:14 the only reason why I would make funny you about that is because I know you'd be, you'd be so much about that. I'd be uncomfortable. Yeah, exactly. That's the only reason why I put, you know, it's funny, I have a story, I have a story surrounding my,

Starting point is 00:35:23 this swim thing that I said, because you just reminded me. I went to, when I was in Kauai, I think it was either Kauai or Thailand, it was Kauai with Jessica, this is last year. Okay, last year. We get on one of those, we do one of those day trips where they take you out on a boat

Starting point is 00:35:41 to go to different places to snorkel. No, it was Thailand, to go snorkel. And so we went to like Monkey Island or whatever, and they parked the boat, like everybody get off, and snorkel around, there's all these beautiful, tropical fish and whatever in the water. And so I'm like, you know, I have that small, tiny thing with swimming, that's in some like whatever, fuck it.

Starting point is 00:35:59 I'm gonna get in the water. I got the flippers on. So I get in there and I'm like treading water, and I'm doing okay, but I can feel that I'm having issues breathing because it's almost like it's making me anxious. Oh, I'm like, good. But I'm like, fuck, I gotta fight this, right? So anyway, we're doing this the whole time.

Starting point is 00:36:14 And it was like, we were out there for four hours going from different parts of it. Now, at this point, have you communicated to Jessica? Yes, okay, she knows. She knows. I've told her and she's laughing whatever. And so at one point point I put on a Life vest

Starting point is 00:36:31 snorkeling Like waste deep water. He's got a fucking life this Water cuz your snorkeling so I'm like floating Hey, I want to remake the starter pack for south. I want to put those a little fucking the arm wings Water wings. Well, no, you know, the blue bar. Yeah, water wings. Yeah, water wings. Well, no, so here's the worst part, right? So, because, I guess because I was nervous, I was drinking a ton of water. So then I had to pee,

Starting point is 00:36:53 because again, we're out there for four hours, something like that. I had to pee super bad. No bathrooms, big deal, just getting the ocean and take a piss. Now, do you know what hard it is to pee when you're anxious? Your fucking, whatever it is, your prostate just wants to tighten up.

Starting point is 00:37:09 You wanna tighten up. It's like squeezing up your butt hole. You're like, huh, right? So I'm in the water and I'm trying to tread and the waves are coming at me. So I'm kinda like bouncing a little bit. And I'm already anxious because I got this fucking weird thing now with something.

Starting point is 00:37:22 And I can't pee, dude. I fucking can't. You have to be really. So I'm in the water and I'm getting angry. Like I'm literally getting, because I'm pushing, but I can't pee. I almost shit myself. That's the worst thing.

Starting point is 00:37:33 Push it so hard. I'm like, this is fucking terrible. At one point, I told Jessica, we're on the boat going to the next island. And I'm like, I can't, like I've never had to pee so bad. I thought I was gonna hurt myself. I have to pee so bad.

Starting point is 00:37:44 And she's like, just fucking pee right off the edge of the boat. Like, she was like, egging me on. I was like, so close. I'm like, I don't think I fuck. I'm gonna, there's kids in here. Whatever. I'm gonna, we're in Thailand anyway. I'm gonna pee off the side.

Starting point is 00:37:54 Terrible. That is a really good one. Although I can see it. Yeah, that is a good one. I gotta think of another one. That's a really good one, man. What I was watching, so what I'll give you mine. Like, it wasn't nowhere near as in detail,

Starting point is 00:38:06 it's that, I'm trying to get out of something that I have a major insecurity that surfaces every now and then. I was watching Devil wears parrata. Oh, man. And I fucking love that movie. No, what a parrata. I've watched it.

Starting point is 00:38:20 I've been watching that movie. I don't know, ever since it came out, I've seen it so movie. I don't know ever since it came out I've seen it so many times and I gravitate towards it and I catch myself. You're really in the fashion This is not a big surprise. Well, it's a total chick film. I don't even think there's a single male in the fucking home Tiger, but you're there's a lot of things about you that's a girl You know, maybe you're tonal Yeah, you're not comfortable with it. You're not girly. Okay, no.

Starting point is 00:38:46 But you're definitely, there's definitely a woman, you have like a man and a woman living a woman on the outside. For sure. For sure. For sure. Actually, we all have a little bit of that. Yeah, in str-

Starting point is 00:38:57 Okay. So, yeah, well, go keep going, Adam. No, no, that was it. That was it. I was just saying that was something that I know that you would tease me about It's not that it's not that it's weird. It's a but it's that I wouldn't share that because it just I know right away I'm gonna get shit from any of my boys by sharing that but it really is like a tough favorite movie

Starting point is 00:39:15 Well, I like watching I like watching cartoons. I still watch cartoons by myself. Yeah, by myself all the time I play Legos. Well you what you you watch the great, like, Ren and Stimpy and like the adult type cartoons. Oh, bro. Adult cartoons to me, don't show. I'll watch those, yes, but I will also watch. I love old, I love old Tom and Jerry, and I love all the old cool cartoons from when we were kids. That now when you watch them now, you're like,

Starting point is 00:39:42 oh man, these are cheesy, but they're fucking awesome. Like the one, you know what I'm talking about? Like the ones with the cavemen people and they got the fucking dinosaur that shoots like, fireball. Fireball. Oh yeah, that shit's fucking awesome. I'll watch it all the time.

Starting point is 00:39:54 I meant, fact, when I used to own my wellness studio, I had some cardio machines and I would do cardio and I'd watch cartoons and everybody used to get a kick out of it. All the members thought it was the most funny and the most funny thing in the world. Do there any movies that you watch Justin that you'd embarrassed that you enjoy?

Starting point is 00:40:08 Like what's the girliest movie that you like? Oh my God. I doubt he would watch a girly movie. Yeah, it's tough for me because I, again, this is where I don't know if, I idolized my grandpa growing up and he's like the most masculine guy ever, right? My dad's masculine too, but he's like,

Starting point is 00:40:24 he's a softie, he's a big softie, you know? And so I was always trying to push that side of me away. Like shovel those tears back inside me. I can't let it happen. So I don't know that I've like, I think maybe Bride's maids, but that's funny. It's a funny movie. There's no, like I appreciate it.

Starting point is 00:40:48 It's just a sappy shit. So for instance, Courtney and I, we didn't even exchange vows when we got married, just because it was, I don't think I sat that one. This is stupid. Yeah, but the sappiness of it, right? So everything, I can think of it now, I was actually one of the questions was what's the most romantic thing you've done? So everything like, I can think of it and I was actually like, one of the questions was like,

Starting point is 00:41:06 what's the most romantic thing you've done? Yeah, do you know anything romantic for you? So I have done romantic things, but it's all been, you know, the own, like I know Courtney so well that it's not like I'm gonna do some hallmark thing and then, you know, do some like treasure hunt where I'm like planting little crezes and fucking, you know, that stupid shit. You know, I'm gonna do something grises and fucking you know that stupid shit

Starting point is 00:41:29 You know, I'm gonna do something practical and like that was a jab of yours. Why my son? That's actually more of my brother. That's how you like You know like anyways, so I was like I think what am I talking about dude? I don't remember You know, you know what I wanted to ask you guys, another question I want to ask you is, what have you learned about including Doug on this? What triggers each of us? Like what are like, what sets us off when we get frustrated or mad? Like what are the things that like,

Starting point is 00:41:54 I know like, oh, if that happens with Justin, Justin's gonna get a hell of pissed off or what I think, a hell of a fresh stuff. Oh, I don't know. I'm trying to think right now. We get pissed off a lot of the same stuff. I don't know, it's hard to sit Doug's out. I know what happens. Oh, there we go. There we go. Oh, he's the same stuff. I don't know. It's hard to sit dogs out. I know it happens

Starting point is 00:42:05 Oh, he's got my turn anytime. There's a technical difficulty No tolerance He's dude I happen to day in fact. I'm I'm almost nervous to do anything anymore Dude outside so here's the deal. I think that's why it's happening This goes right back to what I said though That's a sign of his insecurity because he knows he can't do nothing about it and it drives you crazy.

Starting point is 00:42:29 I mean, that's exactly what that is. Well, let me tell you what happened today. I, you know what I'll tell you. Well, I'll tell you, I was out there and I'm doing a video with, at the end of it, I'm telling people about, or guys, right? Doug forgot to hit record.

Starting point is 00:42:40 Dude, no, no, no, no. Kind of, kind of like that. I'm actually halfway through the video and I'm on fire and here's the thing. When I do videos, No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, I know something's wrong because he never steps on the stage because otherwise the movie camera And he's looking at the camera and I'm still going but I know like something Something wrong and then I hear him he's like fuck, you know does that like? I know but it's okay. It is what it is. I can count on what I know Doug actually probably knows the answer this best because Doug is like definitely more of the observer and watches all this stuff I think can you think of all the times that each of us have been mad over stuff and what it was and typically causes it? I know with you, Adam, if something gets dropped, the ball gets dropped someplace, you get very frustrated very quickly. And I

Starting point is 00:43:34 think we've all dropped the ball here and there. And we see your frustration rise very quickly. Justin is pretty easy going. going. So it's hard to pinpoint. Well, I've seen him get mad about this. Oh, yeah, I get mad. I get mad. I think you're right though. I don't know. I've over the years I've really tried to calm down

Starting point is 00:43:54 because I know that to me, it's way less worth it to get really visibly angry. I think it doesn't accomplish a whole lot, but at the same time, I get very angry. I think you're the funniest at all. I think you doesn't accomplish a whole lot, but at the same time I get very angry like this. I think you're the funniest at all. It's a great, yeah. When you get angry, I get giggly. I'm just pushing everybody away from me.

Starting point is 00:44:13 Because what I could see is I could see you just like trying not to be. But I know you're angry. Yeah, yeah, yeah, yeah. Actually, to be honest with you, I learn a lot from watching, actually all joking aside, I learn a lot from watching you handle that

Starting point is 00:44:24 because you have a very evolved way of handling frustration. And it's evolved because the reality is, allowing yourself to get that frustrated doesn't benefit for the most part, sometimes it may, but it doesn't really benefit anything at all. It actually takes away from time that you could be, you know, using to solving the problem.

Starting point is 00:44:42 So I've actually observed that in you. Doug is very hard to get mad, but when he does, it is the most entertaining thing. We've seen that when he was driving. That was fun. Yeah, we were driving to Adam's event and he was like trying to get over. It was like traffic everywhere and we were late.

Starting point is 00:45:00 Oh yeah. And I just, That was early on. Yeah, it was early on. I just remember seeing, that was the first of my sought like Doug visibly pissed off. It was like, ah, like everybody was against him. He flashes. Yeah. That's that was where the chimp came from. That's no. The chimp didn't come from that. No. The chimp came from when we were trying to we were trying to put the he was trying to put the luggage.

Starting point is 00:45:20 He was the carry on. Right. Yeah. And we were I mean, think of this. We fly all the time. Yeah. So we always are getting on flights. this, we fly all the time, right? So we always are getting on flights. We have the same fucking baggage that we always fly with. And just so happens that this time we're flying, somebody stops Doug and says, oh, you need to see if, I don't know if that'll fit in the thing.

Starting point is 00:45:34 And they have that little box that you can test to see if it fit. Yeah, it's a little, it's like a, you know, a metal box that you have to, your bag has to fit in that, or else, you know, they say you can't take it on. And so, I mean, it like is so close. It's like so close to fitting perfect and Doug, it's like, Doug's trying to get it in there. Started. Did you?

Starting point is 00:45:51 I think he stomped on it. He started fucking pounding it in there. Yeah. And then he got it. And it's because we were late is what it was. We were late to get on the plane. Yeah. Yeah.

Starting point is 00:45:58 So Doug's trying to push it in and won't go in and the girl says to Doug, because I was right there. The girl says, I'm sorry, sir. It looks like it doesn't fit. I'm sorry, sir. And he goes, the girl says, I'm sorry, sir, it looks like it doesn't fit, I'm sorry, sir. And he goes, no it fits and he's like, then he lost it. He flipped out and he's like, and crushes it, he's like, see it fits.

Starting point is 00:46:13 And then he, and she's just like, I'm gonna let his ass get on the bear. The whole thing was stuck to it. I tried to pull it back, I grabbed the whole thing into the plane. Oh, you were, and Adam and Justin were ahead and I'd walk up to Adam and Justin. I'm like, just keep walking. Doug's losing his shit.

Starting point is 00:46:31 Just keep walking. Let him work to sell. Because at that point, you guys didn't know that side of him. Like, oh no, if that shit comes out, get the fuck out of the way. Doug's going to kill someone. Oh, that's what I want to say. That's where the shiv came to, I think, right after that. Yeah, that's what he had to say. I think you the shiv came to, I think, right after that. Yeah, that's what he had to say.

Starting point is 00:46:45 I think you're probably the calmest, I think. I think you're pretty, you and Justin are pretty good. You guys are just way different the way you handle it. You get very argumentive when you're angry and frustrated about that, but you don't raise your voice. You don't see yourself fuming. I know I put off the signs. I can feel the lips.

Starting point is 00:47:04 You're the most irritable. For sure. Automobile and physical. Yeah. Yeah, no, I think for me, what really sets me off is when I fuck something up. You know, like I just like, that's true.

Starting point is 00:47:17 That's when I see so good fucking piss. And that's why I'm really trying to work on that because I just, oh my god, like, I could leave the room and like, not come back, like, and just be like, fuck this, I'm out, you know, and like, like abandon everything, like, I used to have that, like, oh my God, here's, here I'm gonna sell Justin out right here because this just happened.

Starting point is 00:47:36 And this, and it's a perfect example, and you're so right, this is how you get upset. And I can see, and it's great because I can see you holding it all in, right? Yeah. So maybe three weeks ago Or so I sent a message privately just adjusting saying hey, I need your help with something I said we have This we have Jordan shallow coming in and I just I need someone to help me organize that and I need someone to make sure that Doug Gets is

Starting point is 00:48:02 Preps it the camera and makes sure there's no smooth. Yeah, smooth. Can you make sure that you and him practice that and do that? And he's like, yeah, yeah, it's got it, it got it. So weeks go by, we get closer, and it's like four or five days, I'm like, hey, we gonna be good on the camera,

Starting point is 00:48:15 and things get in and we're cool. Doug and I are gonna do it probably on Monday or whatever like that. Okay, so I don't say anything. And then the day it's supposed to happen, Doug and him are like, fucking, it's not working, yeah. And I know Justin's watching that. And I'm not saying anything because I know I already talked to Justin about this, right?

Starting point is 00:48:28 So I know I'm not gonna fuel the fucking fire at all. And I know he's really upset and mad because he knows I asked him. I asked him fucking weeks before and followed up and just said, and I don't do that a lot. It's rare that I reach out to one of you individually and ask for like helping me because sometimes I just get a little overwhelmed with course with all the stuff and I'm like, hey, I need you here and this is a priority for the business, can you just execute this? And so I ask that and then that day happened

Starting point is 00:48:53 and then I see dug in him like, you wanted to choke each other out over it. Oh yeah, that was tough, yeah. But it was great. So here's the thing that's cool and I didn't say anything, right? So I don't want to say anything to you. But I was frustrated, I was pissed inside.

Starting point is 00:49:04 I was, I didn't say anything. Yeah, I need that't wanna say anything to you. But I was frustrated, I was pissed inside. I was, I didn't say anything. Yeah, I knew that. And so I was like inside, I'm kinda like, and I'm like, I gotta handle this, right? So I called up my brother-in-law who I know is like, super tech savvy, and I'm like, hey dude, I need a big favor from you tonight. And what really stuck to us the next day,

Starting point is 00:49:18 I knew I had to be up at five in the morning. And I'm like, I need you to meet me down at the studio at like eight o'clock tonight when you get off, and I need to bang this thing out. And then I was gonna go do it. I wasn't gonna tell any of you guys. I was just gonna have it handled and then I was gonna be mad.

Starting point is 00:49:30 This was good. So I had this all worked up in my head and then like I got like a text and I'm so glad I did because I already got my brother to confirm we had already planned on doing it. Justin sends me a text, fucking figure this shit out. You would say the end of the story. Yeah, yeah, no, he did it all.

Starting point is 00:49:44 He went down to a fries or a best buyer, whatever he needed for the part. He came down. He totally hacked it all himself, set it all up, ran it, made sure it was all good to go, stayed late at work. And I was like, God bless you guys, man, because I hate dealing with that stuff. Kind of. But you called it Doug, for whatever reason, I'm like me and machines just don't, we're just not cool, you know what I mean?

Starting point is 00:50:07 It seems like lately it's really ramped up like, you know, it's time you're on a podcast. Of course it is, that's how shit works. It's gonna keep pushing me till I learn to be cool with it. That's it, it's fucking with you right now. Oh, I've done a couple interviews where I'm, it's over Skype or whatever, and it cuts out and I'm just like,

Starting point is 00:50:23 oh, oh, oh, oh, oh, oh. I just hate being part of this lesson. You're supposed to Cast some bears of brunt. Yeah, I dug this and we all get a little frustrated I'm with I am like I'm not where near as bad as hell, but I get frustrated with that stuff too And it's again, I the reason why I think I don't is because I'm very aware. It's my security I know that without duck I don't know way. I'm doing this I just am not good at doing it, I'm not gonna go figure it out.

Starting point is 00:50:46 We're like three monkeys in a frame. So then I just kind of accepted. I'm like, well, we fucking, he's better than I am at it. So even if he fucks up, it's better than what I would have done. And you know what I, I will say this though, if we, when one of us sees that one of us is frustrated, we tend to not add more to it. Like, my favorite example of this was,

Starting point is 00:51:02 I don't know, where were we were coming from? We had Florida. We were in Florida and we just recorded several fire interviews. We're really, really happy with it. We had video, audio, like, we went over there. We worked our ass off. We talked about this. Did we talk about this? A little bit. We flew over there. It's a long fly. We're tired, but we went after it and we really did a good job. We were really proud of ourselves. And so we get up, we get up, and we're trying to get home, get on the, whatever it is, the tram that takes you to the area where you can get on the plane.

Starting point is 00:51:35 We all get on there. I first we park our rent a car, grab our stuff, get on the tram, we're heading over there. We're kind of in a hurry. Yeah, no, we're cutting it close. Yeah, we're in a hurry. So we're like, oh shit, we're gonna be late and so we see Taylor and it's you know, Justin Adam and I we see Taylor Like where's Doug? He's like Doug Doug lost his luggage can't find his luggage. You must have left it somewhere. Yeah, and so all of us like what do you mean? Collectively you could feel our hearts drop. Yeah, because we know that Doug is holding Yeah, no, no, he's not all of his personal stuff right away. We go like does he have the fucking File cameras? Yeah, the files. Yeah, is it the suitcase with all the files that we just did fucking hard at three

Starting point is 00:52:11 World days of work for you know, so I called Doug If first of all, we're all sitting around we're all stressed and and we all actually talked about this I don't think we ever told you we all talked about like look Nobody get mad. I remember all three was there but we were all angry as fuck I was like how the fuck could he do that? I can't believe we're all venting to each other. Like listen, you know he's stressed out, you know he's freaking out.

Starting point is 00:52:31 You can't flash on him. Like, nobody get mad, panic attack. Yeah, he's already stressed out if I know Doug and if we just get mad, it'll be, the likelihood he'll find it's gonna be lower. So it's just be cool, be cool. So I call Doug off the phone, super calm. I'm like, hey, what's up, man?

Starting point is 00:52:45 And he's breathing hard. I'm looking for, I'm looking for the luggage, and I know he's running. Yeah. I can hear over the phone that he's running to find. I had to take a tram all the way back to the rental car place. Yeah. And then find the car.

Starting point is 00:52:57 The cars had been taken away to be washed. Oh my God. So I'm stressed there. And then there's a line to the front of the rental car place. And so I just sort of cut in front, because I have no time. Right.

Starting point is 00:53:12 And then the guy gets angry at me. Doesn't really. Doesn't help. And then I find this other guy that's not very helpful. And then finally, I say, I tell you what, there's $50 in it for you if you can find that car. You actually drive? I actually brought the guy. I brought the guy.

Starting point is 00:53:26 Oh, did you give him 50 bucks? Well, I didn't think it was. They brought the car back and that guy was nowhere to be seen. I would have given him the money. Oh, wow. Wow. So you're lucky because I've left shit and rented cars before. And it, within five minutes, two times, within five minutes.

Starting point is 00:53:42 Especially stuff like that. Cameras and computers and like that's what I lost. I lost two cameras that way. And let me tell you something right now. I was within an inch of fighting everybody that worked there. I'm like you're all in on it and I'm gonna fight everybody. I almost did that two times. It's not the same way.

Starting point is 00:53:57 But he found it and he comes back. And I'd never found it. It's got to be the fastest and most dramatic state change I've ever experienced in my life. Here's a funny thing. I completely forgot that the actual recordings were in my other bag which I had given to Taylor. So there was a backup.

Starting point is 00:54:15 There was a backup. I backup all the cards. As a matter of practice. And so there was my computer which I backed it up to, that was in my backpack, which is what I left in the rental car. But the actual memory card that was in the recorder was in my other suitcase that Taylor had. But I completely forgot that because I was stressed. Oh, I didn't know that. See, if I wouldn't have known that, I wouldn't care because we all agreed that like we were asking, we're like, is that all the files? Because I don't care about

Starting point is 00:54:43 the computer and the camera. We're gonna buy a new one. You can replace that. You can't replace the content. No. The content was a ton of work. The whole trip was about that. I mean, you know, you, I mean, those trips cost the business five to $10,000

Starting point is 00:54:55 depending on how long we're there. That's a major investment. End time. Yeah, yeah, just pissing that away. Oh my God, that was crazy. Believe me, all these thoughts went through my head. Doug gets on the plane, sweaty, because he's been running whatever.

Starting point is 00:55:08 And just, I think you slapped on the plane afterwards. You must have just had an adrenaline dump. Those are probably the two most dramatic times I've seen Doug the luggage thing in that. I can't think of anything more than that. I'm trying to think of Justin's like the two like most dramatic things or the most angry I've ever seen him. You got pretty upset recently with Taylor with him.

Starting point is 00:55:27 Oh yeah. Yeah. Cutting in on some of your work too. I did get a little upset with him. Yeah. You took him outside. I had to tell him I prefer like dude. Yeah.

Starting point is 00:55:35 Don't blow him out. I just spit like fucking. It's funny dude. Yeah. Cause old me would have just like tune and you know, chewed his ears off. Yeah. Like like late into him. But it's just like tune and you know, chewed his ears off, you know, and like laid into him, but it's just like, no, dude, I checked myself immediately,

Starting point is 00:55:49 even before he said that, I was like, I feel visibly like, I wanna like, you're, I'm in that state, I'm in that very high state of pissed off, and like, why? You know, over what? And so I started to like ramp, ramp down just enough to like have a conversation, but yeah, I And so I started to like ramp, ramp down just enough to like have a conversation. But yeah, I was, I just felt like,

Starting point is 00:56:08 and to his points, like, he made some good points as far as the overall imagery and everything that was trying to be accomplished. But I was kind of in a place where I'm trying to get all these side projects done and like done, you know, and like I don't care. Like I know something. You just slowed it down. Yeah, and then that just completely put a block,

Starting point is 00:56:29 you know, in the whole project process for me. So that was frustrating. This is a common thing that happens in work spaces that I think a lot of times employees don't think about this. Like you work for this multi-million dollar company, right? Or maybe it's a billion dollar company, it's huge hundreds of employees or whatever.

Starting point is 00:56:46 And you know, you're a top performer, you're great, you're great at all these things you do, but you have no idea what the CEO is talking about every single day, you have no idea what the CFO, CMO, what they're all doing, and that's us. And there's so many moving parts to the business, right? And so when you get somebody else who's really good at their job, I mean, Taylor, that's why he's a part of this team

Starting point is 00:57:06 because he's unbelievably talented. Right. And we all respect his opinion, of course. Right. You know, it's, yeah, it's one of those things where it's okay. Now, your opinion has, you know, affected like the actual progress of work and what, you know, other things that we're trying to get accomplished, you know,

Starting point is 00:57:22 through different channels and for different purposes. Well, he made a mistake of showing his distaste for something that we were doing within the business in front of another employee who's creating that for us. And that's, you know, and that's, and it's undermining what you're doing. That's what it is. And that's the undermining thing that I got pissed about. That's why you're going to. Absolutely. It's the undermining of what you're trying to do. It's like, hey dude, you don't think I know this isn't the greatest work I've ever put out or done.

Starting point is 00:57:51 You don't, what you don't know, are there's 10 other things that are being done and this needs to be done tomorrow. And I don't have time to fuck around with it and make it pretty and make love to it. Thank you. So this is very beautifully put. This is definitely a common thing in business.

Starting point is 00:58:06 I remember I used to have these conversations with trainers that work for me. You work for this giant company that has thousands of employees and all you can see is in front of you. You can see your position. This is a great book for this is a 360 liter by John C. Maxwell. It talks about what it's like to be in middle management when you have shitty people above you, shitty people

Starting point is 00:58:27 below you, and shitty peers. How do you manage yourself in that? And part of that is understanding that you don't fully understand your bosses, bosses position and the decisions that they have to make the ultimate direction. Right. The fact that they're in that position automatically. And it's not to say there's not shitty people up there. I mean, there's absolutely bad managers and bad leaders by all means, but it doesn't mean that you fully understand all the decisions that have to be made. And sometimes that's really naive for you to think that way.

Starting point is 00:58:54 Now, now, sometimes I do think that that is the responsibility on leadership also. I mean, one of the things that I always tried to do when I had large staffs was I need to paint the clear Vision and direction that everybody's going the big picture so that there is none of that Oh, I'm doing it this way because I don't know I don't know what the real clear vision is and you know a lot of times It's a responsibility leadership like well if they don't know we need to make it more clear because obviously they don't know The true and real direction. Well, yeah, we need to make it more clear, because obviously they don't know the true and real direction. Well, yeah, that's, we're not selling it well enough. That was part of why I had, who said something to Justin

Starting point is 00:59:29 before he went in there and kind of lit him up, or what I thought he was gonna lit him a light of month over, was because I had just spent two hours before that at breakfast, kind of expressing this to Taylor and letting him know, because I was aware of his feelings on some of the stuff that we were creating. And I said, listen, dude, you don't understand that there's going to be phases of this. This is not the last website.

Starting point is 00:59:49 This is not the last time that we create graphics like this. Yeah. And to be fair, that was also something of a struggle for me in this business. Since day one, I've had to learn to really think of it in those terms as far as like, you can't come right out of the gates looking like Nike and looking like these multi-million dollar companies. And that used to be my mentality. I want it to look the best. I want to have the best content, have everything nice and sharp and professional and to work at this speed with as many people as we have.

Starting point is 01:00:26 It's impossible. That's all part of growth for me individually. I have to check myself. This has to be done. This has to be done. I have to make compromises. To hear somebody challenge those compromises was tough. Because you already feel that way.

Starting point is 01:00:45 Yeah, I've already worked through all that. Like I understand where you're coming from, completely, you know, it's a, so yeah, dude, that is something that keeps coming up with me, but I've learned to just, I have a job, I'm doing the job. It's one of the biggest mistakes with people who try to try their hand at entrepreneurship. One of the biggest mistakes is,

Starting point is 01:01:04 they're so afraid to take that first step because they're gonna make it so perfect. They wanna make it so perfect. Before they go forward, here's the deal. There's a lot of unknown when you're in business, especially if it's your business or you're starting a business. In fact, there's way more unknown

Starting point is 01:01:21 by a multitude of like a hundred than there is of the known. And the only way you'll know some of that unknown and start to figure it out, most times, is if you move forward because you'll figure out really quick what you're doing wrong. And then you can change it. It's an evil, yes. But predicting is an evil look. It is an evil look. It is an evil look.

Starting point is 01:01:40 It is an evil look. It is an evil look. It is an evil look. It is an evil look. It is an evil look. It is an evil look. It is an evil look. It is an evil look. It is an evil look. built anything of magnitude that's millions of dollars. We'll tell you that they made tons of mistakes on the way there and tons of failure. So the way I look at it is it's a race to get to those. And if you think that having a website that doesn't look like Nike right on the gates is what's going to cause this business to fail. Okay, let's see. Let's

Starting point is 01:01:59 go. Let's go. And let's see. Maybe you split test of that. You know, like I know it doesn't work. Right. Maybe you're wrong. You know, you have to generate income. You have to have liquidity in your business. You have to be able to move forward with cash. It's just not the biggest rock right now. I mean, I had this, this was part of the talk that I had

Starting point is 01:02:17 with this group yesterday was, you know, so many people, they get so hung up on the way their business card looks or they're trying to attract all these people on Instagram. And it's like, but they're really not providing any real value for the consumer. It's like, if you haven't figured out the real value that you're adding to your consumers, like, you don't have a really good, solid business. Like spend most of your time and energy on that instead of trying to waste it on like having the coolest website or this app that makes it so simple and easy and speedy for people it's like yeah those things are all great

Starting point is 01:02:48 things and those things that I think it would be great to have for a business but you can build a business well so funny that's totally now for me like it's flipped right so those used to be the priority like building an app like making the awesome pretty website like having attracting people through imagery, completely at the opposite end for me now. That's crazy. Yeah, yeah. And here's the other part of providing value.

Starting point is 01:03:12 When you truly believe that what you're doing is bringing real value to people, then you have a belief in it, and it gives you a stronger sense of character with what you're doing. And that's important when you're in entrepreneur because that's what's gonna keep you doing what you're doing when shit is hitting the fan and you're failing at things.

Starting point is 01:03:34 Otherwise, your first failure or your second or your third failure, you're gonna be like, fuck it, I'm done. I'm not gonna do this anymore. It's like, look, I can go down a list of entrepreneurs, like what's his name? Colonel Sanders with KFC. Do you know what time he got turned down with his recipe?

Starting point is 01:03:48 He believed in it so much that he made it through all those nose before he finally got that big guess. Same thing with Macy, same thing with any major business or company or tech industry business where they had created something, nobody liked it. And so they had to keep at it and keep at it. Well think about what we did here. I mean I get a lot of people that are interested in starting a podcast and they're really nervous to start the podcast because you know I don't know what we're going to talk about or I don't know this I don't know that I'm like that was a lot of the same unknowns that we had

Starting point is 01:04:20 You know we had an idea that we want to talk about it real time right and what's what's neat about this medium is you can put something out and then you could pay attention to what people say or don't listen to. Like if they're not listening to you. Just listen to yourself. Yeah. I mean, it's a great way to feel it out. Or we could sit there and deliberate over what we're going to say and what we're going to talk about and spend all this time.

Starting point is 01:04:42 It's again, it's become our secret sauce or our secret weapon with this space is that everybody, anytime we meet somebody in that podcast, they just don't understand how it's possible that we can do five episodes is, because well, that's because we don't sit there and over-analyze what we're gonna say because those people's desired outcomes are wrong.

Starting point is 01:05:01 Their desired outcome is, okay, I'm gonna make sure we say all these right things because I'm trying to lead these people to buy some. They're looking at it just like that versus, how can I provide something that adds a ton of value to people's life? If I can do that, then the business piece will be really easy.

Starting point is 01:05:15 Make a plan, even a bad plan, but be okay with changing your plan as you go along. That's the key, really. Make a plan, follow it. When shit goes wrong and when you fail at certain things, which is good, expect that. That's the key really. That is make a plan follow it when shit goes wrong and when you fail at certain things which is good expect that that's really the only thing you can expect because everything else is unknown. So expect that you're going to in fact going to be as good as it's going to be. That's it. Then you go forward and be

Starting point is 01:05:36 okay with changing your plan. If you do those two things, you're probably and you've got good integrity and you work hard and you're not lazy and all that stuff, you're probably, and you've got good integrity, and you work hard, you're not lazy and all that stuff, you're probably gonna succeed. The likelihood that you're gonna succeed is higher than the likelihood that you'll completely fail and burn out or whatever and get destroyed. And look, this is true with fitness as well. I've said this before, and actually,

Starting point is 01:05:57 I haven't said this in a long time, a consistently applied bad workout plan is better than a great workout plan that's never applied or applied very inconsistently. bad workout plan is better than a great workout plan That's never applied or applied very inconsistently. This is true You see if I see if someone has bad programming, but they're consistent and they stick with it and then they change things as they move along They're gonna succeed better than somebody who has a great workout plan Yeah, but just doesn't apply it consistently or doesn't apply it at all Obviously the greatest plan in the world is shit for you if you don't move forward.

Starting point is 01:06:26 So you gotta be okay with finding out what you're doing that's wrong. And really sometimes the only way to figure that out is to move forward. Otherwise, it's this potential sea of unknowns. And all you're the best thing that you could possibly, I mean, you're basically guessing. It's a lot like a fitness goal or weight loss goal.

Starting point is 01:06:46 I mean, it really is. And what people are struggling with right now is we live in this instant gratification, we live in this social media world where I can all of a sudden add 10,000 people following me in a day. That's possible. It's possible to do that.

Starting point is 01:06:58 That is not a real business. Like, no business opened doors day one and could really handle 10,000 people walking through their door, they just wouldn't. Unless they, I mean, no one would foresee building something like that. So the same way goes for building a business nowadays, it's just different mediums, different platforms

Starting point is 01:07:13 that we're using. You wouldn't want that. I was saying this yesterday too on this talk. It's like, you wouldn't want. I used to tell you guys all the time, right? When we talk about potentially going viral, I'd be like, that would be the best and worst thing ever to happen for us. We are not, we at that time, when we were about potentially going viral, I'd be like, that would be the best and worst thing ever to happen for us.

Starting point is 01:07:25 We are not, at that time, when we were having those conversations, we were not a sustainable business. You know, and sure we would have made a bunch of money real quick, you know, because we had this flood of people come through, but we've been done. But we've been done.

Starting point is 01:07:37 You know, I've been thinking about this a lot, because of the frustration of like growth and we're always pressing so hard to grow. And we've done a good job of recognizing that real growth happens at a gradual pace because it basically challenges your systems and then your systems reveal holes. And then you gotta fill those holes

Starting point is 01:08:01 and then you can progress through that at a reasonable pace that makes sense. I'm thinking about that and thinking about how everything that I've experienced in life, I had a choice whether it's hard or it's easy. I wanted to come easy, I wanted to go through it and go through the hard way. Like, to me, every time I've gone easy, there's been a cost. And so, like every single time, like I can't even think of a time

Starting point is 01:08:32 where I got something super easy, but then there was this thing that popped up or some attachment to it that was negative. Well, this is why I think one of the greatest and worst things that'll ever happen to health if we ever get to this point is when we finally discover fitness in the pill. If we ever, if we ever discover it, it'll be the best and worst thing that ever happened because people will get

Starting point is 01:08:56 what they think they want and realize it's not, it's not at all what they wanted. I don't think we were in that way. Yeah. Well, that's what I'm saying. If it's possible, think about it this way. If there was a magic way to do that to snap your fingers and boom something. No, no, you're right I'm saying. If it's possible, think about it this way. If there was a magic way to do that to snap your fingers and boom something. No, no, you're right. Here's what would happen. They would have gained no growth and learning

Starting point is 01:09:10 from the process. All they would have is the side effect of what could have happened through all that growth and process and learning and change. So now here I am, I look fit, I look healthy, but I don't have any of the, I haven't gone through the work that it's taken to change those behaviors,

Starting point is 01:09:28 to change the way I look at food, to change the way I look at exercise, the way I look at myself, and what you'll end up having is a bunch of dysfunctional lean people who aren't really healthy in the trueest sense. It's really no different than lottery winners. And it's exactly, I use that, lottery winners and biggest losers examples of this.

Starting point is 01:09:47 Yep. I'm like, you don't want to win it. You don't want to win like that. You wouldn't want to create. You won't want to hack the YouTube algorithm or hack the Instagram algorithm or algorithm to where or do something funny where you're jumping over cars or you have some weird gimmick that you do to attract people or you show naked photos and you blow up like that You wouldn't want that you wouldn't want that for you

Starting point is 01:10:08 You're not gonna build a sustainable business of it. It's just like the lottery winners at all a sudden get Millions and millions of dollars almost what lose all than they leave all the percent of 80% of them end up losing it all Anyways, and their friends right? They lose their friends. They don't know how the expectation of all your friends and family after that, like you got all this money. Obviously, I'm entitled to some of it. That's right. You know, all that gets attached to it. So it's, there's always something, dude. There's always something that, you know, you have to consider if I'm going to, you know, really pursue, get rich quick, you know, or, you know, whatever these easy pursuits may sound great. This is why, and I know you guys are the same way,

Starting point is 01:10:45 this is why I look with extreme apprehension at the current growth of this underground movement that's becoming mainstream that uses, Mastermind. No, that uses psychedelic tools for personal and spiritual growth. Because what we're seeing right now is this, this was an underground and now it's starting to grow

Starting point is 01:11:06 and it's being sold as the pill. It's like the fitness pill, but instead this is the spiritual pill. And take this and boom, you're gonna evolve your consciousness grow, be this awesome, great new person. Beware of unearned wisdom. That's one of the best quotes I've ever heard, I forgot who said that. But beware of unearned wisdom. That's one of the most, one of the best quotes I've ever heard,

Starting point is 01:11:25 I've got, who said that? Yeah. But beware of unearned wisdom. It's powerful. Yeah, it is. Because there's a reason why it takes a long time for a person who meditates for years or a monk or a spiritual leader to get to that point

Starting point is 01:11:38 where they've achieved that level of consciousness or awareness. There's a reason why it works that way. And doing something that just gives it to you, boom, quick, it's not the same and it comes with its own dangers. This is why I'm a huge advocate for those substances to be integrated into medicine because the way I think they should be used is you're gonna sit down

Starting point is 01:12:02 with a therapist and this will help, but the hard work is what we do afterwards Right, you know all that stuff. Well, it's even like when we talk to Paul check about you know Because we've gone back and forth and potentially doing like one of these ayahuasca type of journeys or what I thought But and I've gone like well I'd have I'd have to be in the right space It have to be the right person to do it with and we've all agreed that you know Paul is such as become a good friend of ours and one of the things that I thought was really cool and what made me even go okay I could see where I'd want to do this with this guy was because even the way he goes about it he's like no no no if

Starting point is 01:12:32 we do this you guys are gonna come up and stay with me for three to four days before and we're gonna do a lot of the real work sober going into it because that's really you got to prep yourself it's not let's just go get high as fuck and then go on this trip and get as close to God as possible or whatever these guys are talking about. Like that's not how you want to do this. And I think I was banging tree leopards. You know what I mean? Got really weird.

Starting point is 01:12:56 Whoa. I just have heard stories. Yeah. I keep hearing weird stories. Who was it? It's one of our friends told us that he had sex with himself while leopards were fighting his leg. It's something like that. You know who he had sex with himself while let people fighting his late is self-propelling that. You know who you are.

Starting point is 01:13:07 Because our boy Connor. Oh, yeah. Damn it, Adam. I'm sure he's sure. I'm sure he's sure that he's sure that story. He definitely has. Yeah, I think we're all in this race to get to the finish line. And the reality is that the beauty of the race is the race. It's not what's

Starting point is 01:13:27 at the end. You know what the finish line is? When you die, actually, probably not even then. There's probably more after that. I think trying to get the goal, the prize, you miss out on the real beauty of all the struggle and everything that it took to get there. In fact, I can't, I can never remember this term. It's a psychological term for something that athletes go through when they train super, super hard and focused for an event. Like, let's say you're training for the Olympics and you're just, fuck, you're training for four years.

Starting point is 01:13:58 You know, you're training to be the best in the world at something and it literally you dedicate your entire life to it and you all your focus on is the gold medal. I want the gold medal and then you finally get to the Olympics, you finally compete, you win the gold medal, it's just incredible feeling and then afterwards it's quite common for people to go through a deep depression because they've lost that purpose, they've lost that goal. Oh I felt a little bit of that after the competing thing. See yeah and there's a term for it by the way. Yeah. Yeah. Yeah. No, I felt a little bit of that after the competing thing. See? And there's a term for it, by the way.

Starting point is 01:14:25 Yeah, I felt it was like a while afterwards, because there was a high after that. Sure. This was a three year goal. I remember when I had put it out there and said, this is what I'm going to do. And then chipping away at that. So that was probably one of the longest,

Starting point is 01:14:41 most vigorous goals that I've ever gone after. I'm going gonna do this, you know, I know it's gonna take a long time in dedication. So there was a lot that led up to that and then the, you know, the climax of it was incredible. I mean, it was one of the most amazing moments of being on that stage and going pro. And I remember like, I was on that high for like six months

Starting point is 01:15:01 and then once this business started to kind of take off and then that was no longer like the priority, you know, I went through this kind of like, ugh, I don't know, you wanna lift right now. I know, you know, like I'm over it, you know what I'm saying? Like I'm, I remember that, I remember you saying that. I mean, it's happened to me. I remember telling you, remember me saying,

Starting point is 01:15:16 like I can't wait to not be that guy. Like I've, everybody thinks I'm that guy and that's what they've attached me to. I went through that with football. Yeah, when I was, my very last game and was looking at everybody on the field and was just remembering, it was weird, it was surreal, but at the same time immediately I had this like,

Starting point is 01:15:38 like, pit in my gut, like it was depression, it was setting in because it was like an era. was like an era, you know, it was a time capsule of like since freshman year until you know like through college like I mean I know that was who I was and you know that was hard to let go. Yeah Well, I mean, and that's that's because you're leaving something that you love But you know what I'm talking about is like when people just focus so heavily on the goal Yeah, like like like your goals won a, you'll finally do, and then afterwards, you're like, now what?

Starting point is 01:16:06 You know, it's like, yeah, it normally has to be this big, huge goal, specific, right? And there's a term for it, and I can't remember what it was, and the antidote to that is just to learn to enjoy the process. Do things for, sometimes you want to do things, or learn to do things for the sake of doing them

Starting point is 01:16:25 and finding pleasure in them. Spiritual practices and religions have known this for a long time, chanting, or you ever go to like these, I think is a Japanese or Chinese garden's dug where they comb the rocks or the sands. It's Japanese, isn't it? Okay, so the goal of that is not to create just to have this beautiful looking sand.

Starting point is 01:16:44 That's not the purpose. The purpose is while you're doing it. It's the enjoyment of the actual thing itself rather than focusing just on the goal. And that is 100% the secret of lifelong success and fitness. That is the secret. The secret is not set a goal, hit the goal. That's a process and that's part of the process. That's a byproduct of it.

Starting point is 01:17:05 Yeah, the secret is find enjoyment in the actual activity of fitness, find the enjoyment in the actual art of taking care of your body. Find enjoyment in the work and the struggle. That's it. And then you'll never stop. Right, it's okay to start eating a certain way and start training a certain way and being consistent with it so you can actually measure and finding out that, oh, that didn't work very well.

Starting point is 01:17:31 You gotta be okay with that. Like, that's not a failure. That's like, that's you learning more about your body and where you should be or what you should be doing. Like, learning to be okay with that, because now, if you're aware, a self-aware enough person, you'll download that information.

Starting point is 01:17:48 You won't make that mistake again. Like, I know that when I do X, Y, and Z, like this is what happens, so now I build upon that. And so treating. That's the whole process, just finding that you enjoy the whole process. I mean, when you get to a point, and this happens to us all the time,

Starting point is 01:18:02 we'll go on a trip for five or six days and our nutrition will kind of get thrown off because we'll eat out quite a bit. And we'll all us all the time. We'll go on a trip for five or six days and our nutrition will kind of get thrown off because we'll eat out quite a bit. And we'll all say the same thing. Like, oh man, I can't wait to get home to eat like a big bowl of vegetables and something real healthy or whatever.

Starting point is 01:18:15 Like what? You know, why? Because I think we've learned to enjoy the actual process of eating healthy, not because I want to get lean, not because I want to build muscle, not because anything else, then I actually enjoy that food. Well, I think we've also done a really good job over all these years, and people that are like this too, is of connecting the dots to how when you eat that way, how better,

Starting point is 01:18:38 how much better you feel, right? And then how much crappier you feel when you're not feeling your body. And I think for many, many years, I wasn't in tune with that. For many, many years, you know, I was always oversaturating myself with garbage all the time. And I was so inconsistent with the way that I fed my body, but I was so numb to all the signals it was may have been trying to give me. But over the last like five, five to seven years of my life, I've really honed in on that. And because of that, I still will allow myself some latitude

Starting point is 01:19:08 and freedom to eat like in when we're traveling. I'm not gonna stress over it to make sure I get all this or measure my food. I don't need to do that. I'm not fucking competing, but I do appreciate how I feel when I do eat balanced and get what my body needs nutritionally on every day and get my exercise in.

Starting point is 01:19:23 And so I know that when we do those trips and we kinda eat that way, I can feel, I can feel the thargic, I can feel kinda tired, I'm not as mentally short. And you wanna get back to the health process? Yeah, and I know what healthy atom, how I operate, like healthy atom, like operates at a much higher level and I want that.

Starting point is 01:19:39 Oh yeah, you feel good, you radiate, it's a totally different thing. Like I immediately think of just watching plants, like when they get water and they get proper soil and nutrients and you just see like a complete difference just in the way it looks. That's actually a pretty good analogy. Yeah, you know what I mean, you suck at those.

Starting point is 01:19:57 I know, I just, I've been working on it. That was a really hundred episodes. Yeah, step above ramp water. Yeah No, that was perfect. No because I totally saw you're right visualize that Like how good plants look when they do everything is right You're still alive and you technically could be semi healthy plan just cuz you're under Fed for a few days, but as soon as you give the right balance Yeah, they flourish. They absolutely flourish stand up right. I, like that. When I used to train clients in person, I would be funny because, you know,

Starting point is 01:20:27 certain times of the day I would eat. And there were these, there's this couple that I trained, Jessica actually trained them now, Morgan and Kelly, great people I trained them for, I think, 12 years. And they would always come in after one of my meals. And sometimes they would show up a little bit early. So they'd walk in and I'd be eating, right?

Starting point is 01:20:43 And inevitably, on my plate, I would have either a big plate of steamed broccoli with olive oil and salt or rapini, or zucchini, or something like that, maybe some chicken, and Morgan would come in, and he'd look at me and be like, there's no fucking way you enjoy eating that. He's like, there's no way you enjoy eating that broccoli. And I'm like, no, I really like it.

Starting point is 01:21:08 I like eating it. I like the way it feel, like the way it tastes. And he'd be like, there's no way, because you're eating a huge bowl of it. That's so gross. He's like, are you trying to tell me that that broccoli tastes as good as pizza? And I'm like, well, of course not.

Starting point is 01:21:21 I'm not talking just about taste though. Like if I compare just one signal, which is taste, which makes up one signal that there's a lot of them, that food provide, but if I just compare one, it's not fair of course. I'm not going to need a bowl of broccoli. I'm going to need a cupcake or a piece of pizza or burger.

Starting point is 01:21:37 First those ones were designed for that. Right, but that's my point. Like if I just compare that one metric, but I'm aware of all these other metrics and signals that I get from food, and I value those as well. And so when I add all those up, do I value taste? Of course I value taste. Who doesn't like something that tastes really good?

Starting point is 01:21:56 But all the other ones add up to more, and so I value more of that. So I actually enjoy eating the bowl of broccoli more than I enjoy eating some pizza right now. And I would explain that to him. And you know, he'd be like, well, that doesn't, I don't know, that doesn't make any sense, but it's totally true.

Starting point is 01:22:13 You could, oh, it's so funny, we'd have these debates about it. We would have a room out here. But it's literally, and I would actually, to people who are open to it, I would actually train them to do this. I'd say, okay, and by the way, it takes a lot of work because you get to race a lot of stuff.

Starting point is 01:22:26 But it's like, before you eat something, write down how you feel, why you're eating it, pay attention to the texture, the taste, pay attention to how you feel, your mood, after you're done, write it down, later on, write it down again. Really what you're trying to do is become hyper aware of all the things that that food has influenced. And one of them is taste, the other ones are,

Starting point is 01:22:44 we've named them before, right, your skin, your energy, your mood, your digestion, like we can go down on this. Yeah, your stool, your mental clarity, your energy, all those things. And once you start to first off become aware of them, like, oh, shit, I do feel better here, here, here, and here, look at my skin here, here, here, and you start to become aware of them. Now mentally, you that now is like, it's like points for that food that's getting plugged in. And believe me, you will, at some point, figure out that for the most part, I value this food more than this food, even though that one tastes better.

Starting point is 01:23:16 So for the most part, that's actually what I wanna eat. When you get to that place, eating healthy is not a diet. It's actually what you want to do, and then it's not hard at all. And again, you can do this with foods that you don't, that maybe taste phenomenal, but don't have all those other points. Right.

Starting point is 01:23:33 Sometimes you just want to taste it. Like sometimes you don't care about that. And usually it's with other people. It's great about that, too, is when you get into where the taste is like, well, yeah, occasionally I want something that tastes really, like awesome, like you get that taste, it comes out really quick and so you don't really tend to eat a lot of it. Very true. You don't need it. I got it. Oh shit, I'm overwhelmed.

Starting point is 01:23:53 I don't overeat sweets like I used to, like back in the day, if I had sweets and I knew I was going to eat sweets, I wasn't eating until I hurt. I was just fucking. Yeah, yeah, I tripped out on that right now. Like we just, so we went to this last weekend, we had the graduation party and there was this huge cake. I love cake. Yeah, you do. Yeah, I love cake, right?

Starting point is 01:24:14 And so I told Katrina before we left, I said, hey, make sure you cut me a piece of cake. And she's, you know, this is where I love about her. Like she knows, she knows my little thing. And I don't, I mean, I haven't had a cake in, I don't remember, last time you guys saw me buy a cake, which I don't know how many months. What about the whole cake?

Starting point is 01:24:28 Yeah, he's about to get your go. That was great, yeah. So elastic, Adam. But that's younger me, right? And I know I could crush those things by myself. So she cuts me this giant wedge of cake. And I did have a piece of it, but I remember looking at it,

Starting point is 01:24:44 and I've already been here enough times that I can remember like, if I eat this whole thing, I'm gonna be just miserable like now. Like I just can't handle it. Like I used to be able to handle it because it was something that was more regularly in my diet.

Starting point is 01:24:57 So I just took like a sliver off. And the other thing that, and it was good. I actually really enjoyed it, it was nice. And my stomach was all right. It wasn't really, really bad because I think I took a very modest piece and left the rest of it in there. That thing's been sitting in my refrigerator for this whole last week and that would never

Starting point is 01:25:12 happen. And it's like just maybe seven years ago, five, seven years. And it's not because you're, it's not because you're like, oh, I can't eat that. No, I don't even want it. Exactly. Don't even want it. Exactly. I fed that, that need that I wanted. I hadn't had cake in a while. Don't even want it. Exactly. I fed that need that I wanted.

Starting point is 01:25:25 I hadn't had cake in a while. It looked like a really good cake. I wanted to try it enough to satisfy that craving or feeling, right? So, and I did satisfy it. And I didn't feel the need to revisit it. It wasn't so amazing to me that I needed to have more of it where that would normally trigger an old habit and pattern

Starting point is 01:25:42 where I would crush the whole thing. I've said this before in this podcast, that's part of how I started to, the first step before I even got to where I'm at now was stopping myself from having it in my house. Because if it was in my house, there would become a weak point where I would wanna go have some.

Starting point is 01:25:59 And then when I go have some, it would be like, I need to finish it all and get it out of the house. And so I would crush whatever it was all of it. Because of the way I look at it, it's like I'm going to consume it. Yeah. Maze will get it all done right now. I'll pay for this.

Starting point is 01:26:11 Yeah. Like I would. I would look at it over with. I would look back in my early 20s. I'd look at a thing of Oreos. And if I sat down and started having two, three or four, I'm like, well, I'm going to eat this whole fucking Oreo thing in this next seven days. Anyways, I'm as well fucking crush it all right now and then be done with it.

Starting point is 01:26:25 You know what I'm saying? Like I would have those thoughts in my head and I could totally justify it. And there is some truth to that. It's like, well fuck, I am gonna consume 15,000. What's the difference if I eat all 15,000 now or spread out over, it's not the same, you know, it's just as bad pretty much for me to do that.

Starting point is 01:26:42 So that was how I would justify that. So, you know, there's steps to this. There is definitely steps and it's like we talked about in business, create a plan, go through it and be okay with changing it along the way. And this is how nutrition works. This is how exercise works. It's the same exact thing. Like, you have a plan, go through the workout, be okay with veering off if you have to because you're listening to your body and that's when you get the best, that's when you get the best results and you get to enjoy the process the entire time. You know, right now I'm following split, right, our newest program. I'm literally following it

Starting point is 01:27:16 to a T and first off, I want to say we wrote that very, very well and I'm doing the program myself and it makes me realize that when I write a program outside of my workout, and what I mean by that is, a lot of times the way I'll work out is intuitively. I'll construct my workout as I'm working out. But with split, we wrote it. We sat down to write it. And when you're writing it and you're not working out,

Starting point is 01:27:41 your mentality is more objective. My mentality is I'm looking at it from a bird's eye view. My ego's not in it, because I'm not working out, your mentality is more objective. My mentality is I'm looking at it from a bird's eye view. My ego's not in it, because I'm not working out right now, and I can write it really, really smart. And that's what we did, right? So I'm applying the workout, and I can already tell as I'm doing, I'm like, well, I wanna do this,

Starting point is 01:27:55 I'm like, no, no, no, I'm gonna follow it exactly as it's laid out, and I'm just fucking great phenomenal results. And this is something I wanted to communicate since doing this is like, for people who are experienced and you kind of take it for granted, try this. Try taking some time aside while you're not working out because while you're working out,

Starting point is 01:28:14 if you do it on the whim sometimes, you go get in and you revert back to your favorite thing or the one exercise you love to do all the time that gets you the best pump or whatever and you just end up over doing that. So take time aside, sit down, write it out objectively from a bird's eye view and then stick to it and be okay with changing it,

Starting point is 01:28:33 but also try to stick to it because you wrote that in that particular state of mind. And man, let me tell you, what a difference. I wouldn't be following, if I were just to write it myself as I go along, I wouldn't have written it nearly as well. Yeah write it myself as I go along, I wouldn't have written it nearly as well.

Starting point is 01:28:47 You know what I mean? No, there's something to be, it just reminds me of talking about the Fitbit and then the food tracking. I can keep myself in good shape without that, so I don't depend on it to stay. I haven't tracked my food in probably a year and a half now, maybe longer. But there is something about it when I do track, and I do, it's just this whole new level, and you start to notice all those things

Starting point is 01:29:10 that you pointed out, like the mental games that you play with yourself, and you don't even, you subconsciously play with yourself, and you don't realize it, and you do just gravitate to patterns and habits, that's how we're wired. So me tracking something, or following something to a T like that, or tracking like a food track, or following something to a T like that

Starting point is 01:29:25 or tracking like a food track or a Fitbit, all these things are just more awareness tools. And I think that, I think there's a lot of value to all of them. And I think it was funny that we just talked about this about the Fitbit and this is how I feel about it. I feel that that's exactly how you're explaining how you feel about this program

Starting point is 01:29:43 because you are following it to a tee. It's not that you couldn't create a great program, have a great workout or stay in good shape. It's just that it takes you to another level of awareness because you are getting a bird's eye view and you're also kind of an athlete. It's improving my ability to train intuitively and that's how these tools should be used. They should be used, improve your awareness, increase your awareness so that you can get better

Starting point is 01:30:08 and better and better at being able to read your body. You know what I'm saying? Oh yeah, because going through something that's structured like that, you would already feel like if I wanted to do something that was more comfortable or something, I would gravitate towards in the gym instead, but now I have to do this and it's do this and there's a little bit of static there and I fight it a bit, but why am I fighting that?

Starting point is 01:30:31 And so yeah, you have to kind of pay attention to those tendencies that you typically will have going into even lifting, and I definitely have noticed that with food. It's funny, it's my favorite program so far that I've done. I can't wait to get on it. It's my favorite because I like body building. I like building round muscles and all that stuff. I like focusing on isolation stuff sometimes. It's just what I fell in love with. I like strength too. Don't get me wrong. I did, but I did map Santa Ballock for

Starting point is 01:31:00 so long because that was the first one that this you know, like, this is a little bit different. But it's funny to see my body change because before that I was doing another, some other program, one that we haven't talked about, yeah, but doing this one, it's funny watching my body change. Oh, it's looking different. Here's the thing, and I'll just be honest. I can look at you guys because I love the aesthetic type of training and I have been for some time now. I can look at you guys because I love the aesthetic type of training and I have been for some time now. I can look at your physics and I know the type of training you gravitate towards. I can be the same. And being a guy who's into aesthetic training like that, I can tell when somebody trains differently,

Starting point is 01:31:38 if you're somebody who's more of a power or a type of lifter or into rotational type movements and things like that versus a guy who loves the ditty. Deadlift and strength train and staying that five to, five to six rep range or majority of the time and train the major movements and that's kind of it, type of deal. I mean, I definitely, because I've seen the change in my own physique,

Starting point is 01:31:59 when I started hanging out with you guys and I started training just the staple barbell lifts like crazy. And I saw lots of benefits. There was some great benefits and carryover that I got from switching from being this kind of bodybuilder guy to a little bit more of this strength power type of stuff, which I flirted with but wasn't really consistent with. And for the first time ever, I became really consistent with that. And I remember looking at my body going, it looks different. It's very different the way it's built and in its own right It can still look great. It's to each the realm. This is what's great about that. We have this ability to do it

Starting point is 01:32:31 But yeah, no, I look at both you guys. I'm like that could totally shape your bodies totally different I mean, I feel like I could sculpt your physique like told to look completely close us I know you want to hire you Oh my god, put me in bikini We want to hire you. I can't get it. I can't get it. I can't get it. I can't get it. I can't get it. Oh my God. Don't be putting me in a bikini. Oh, no. Oh, no.

Starting point is 01:32:50 Please put just that in the bikini. You know, resistance training, it's greatest in most awesome attribute is also the thing that makes it, that is its, it's biggest weakness. And that's resistance training is so versatile and so moldable. Literally, there is no structure to it. Aside from training within particular types of biomechanics and form, other than that, there is no structure.

Starting point is 01:33:18 I can train anybody with weights, all anybody. If they can move, I don't care what injury they have, whatever, how tall, short, whatever, we can work with weights and I can mold resistance training to train from everything from maximal strength to crazy endurance to mobility and flexibility. I can do that, I can mold resistance training to do that, but that's also why so many people don't do it because it's not easy, you know, it's complicated. It's not get on a treadmill and run or do this thing over and over again or whatever falls class.

Starting point is 01:33:50 It's literally, okay, the sky's the limit. Now we got a constructive design. Which one is right for me? You know, there's so many different variations of it and different methods out there that are selling you hard on. This is the way to do it. And this is why, I tell you, I'm gonna tell you something

Starting point is 01:34:05 right now, one of the number one reasons why the thing that I personally came up with when Doug first said, if you ever have anything that you wanna sell, let me know, and I'm like, it's gonna be a workout program. And it's because all the online programs I've ever seen, they don't spend time on that aspect of it, the programming. No, it's all on the other side. It's just, it's just, here's a hard work out.

Starting point is 01:34:27 It's just like several companies do with the way flavors and colors. Yeah, yeah, about flavors and colors. It's all about that. That's what workout, that's what workout programs are online. It's all about that. It's like, here's a workout, here's what's hard and it's going to make you sweat and that's it. Well, I remember when we first started the podcast and when we discussed all this, like

Starting point is 01:34:44 we obviously we said we're going to put all this great content, we're going to focus on value, but at one point we're going to have to monetize like what is it? And we're like, well, I think the best thing that we could do is to do programs because I think 90% of the ones I see out there are garbage. I think we're all experts in our own sense of that.

Starting point is 01:35:00 We all have different backgrounds, so we'll contribute to great programs. Like let's provide fucking dope ass programs that are just superior than 90% of the people that are putting shit out there because most of the most popular ones, and don't get me wrong, that's an over-generalization to say like all of them are 90%.

Starting point is 01:35:16 But the ones that are most popular typically are this because a lot of the money and a lot of the focus is on the taste, the color of it, which in the fitness space is the look of it, that you know what I'm saying? Or who's doing it? Yeah, who's doing it? Oh, it's the good looking dude or whatever.

Starting point is 01:35:31 Yeah, some competitors, something like that, that's why I did that. Like I was like, I gotta become a competitor so people will pay attention to me and then I could fucking spend it on everybody, right? You do know that magazines like shape or these websites, when they're trying to get a celebrity workout, they'll go to get a celebrity workout,

Starting point is 01:35:45 they'll go to the trainer of the celebrity and they'll say, all right, give us some exercises that we can put on the thing and then we'll say it's so-and-so's workout. Yeah, totally. And most of the time it's not even what they do when they train people because otherwise that may be boring.

Starting point is 01:35:58 Oh, well, I'm gonna show Barbell Squats and whatever. Like, no, no, no, show us some different stuff and it has nothing to do with the actual effectiveness of the routine. And the programs you buy online, and the ones they sell or like that, and it's terrible, I would buy them just because it's in my space, and I wanna see what people are doing.

Starting point is 01:36:13 Now, look at them and be like, well, first of all, some of them were just insane. I look at what they turned into. The reason why it was so easy for me to spot was because this is what trainers do inside gyms. Yes. There's this culture. You trainers do inside gyms. Yes. There's this culture. The hardest workout.

Starting point is 01:36:27 Yes. I was okay. I was just as guilty of this shit. You know, when I first came on the scene, like, that is the culture. You come in and then like, who can train their clients the most creative or the hardest? Like, that's, that is literally the formula because everybody was measured, everyone was dick measuring themselves on who could come up with the hardest workout that the client came back

Starting point is 01:36:48 and said, oh my God, that was so hard. Like that was literally the extent of programming. So, I definitely am a part of all this problem, which I think motivates us to do what we do because it is still a problem. It's a problem still in the gyms. You know, I get DMs all the time about this because I haven't been there in such a long time

Starting point is 01:37:04 and everyone goes like, no Adam, it's still like this. So it's still happening in the gyms. You know, I get DMs all the time about this because I haven't been there in such a long time and everyone goes like, no, Adam, it's still like this. You know, so it's still happening in the gyms right now. It's still happening in social media world and all the people, all these big name people are falling. You're falling in these trainers that they really don't fully understand and add a program correctly and they've been, they've fallen for this whole gimmick

Starting point is 01:37:21 of throwing all these creative random exercises. Well, the problem is the only trainers and coaches that I see that actually have good programming or the ones that write programs for like strength athletes. Yeah, athletes. Yeah. Like like and that's because that's a competitive market because athletes they have something to measure. Yes, they're like, I, I, if I followed your program and my PR was whoop, that didn't hit my PR even like I'm like, okay, you should don't I- And if I followed your program and my PR was, that didn't hit my PR even, like, I'm like, okay, you should don't work. Or if I follow this program and I don't play better

Starting point is 01:37:48 on the field or I don't jump higher, I don't run faster. I'm injured. That's it. But the programs written for the general public are, there is no metric other than will you buy it and make you sure. Because you have all these different variables that would have, if they follow a diet really well and they follow a shitty program, what will happen?

Starting point is 01:38:04 It's easy to get someone loose that amount. And if it's not working for you, that's on you. Yeah. Yeah. Yeah. Because I'm awesome. Look at me. Right. It works for me. Yeah. Like that's how it all that's like where the line gets drawn. Right. And remember what's his name's programs? Joe. Remember Donnelly when he would show us 50 Mr. volume 50 something. He show us his programs and was so proud of how hard they were and all of us were like You're you're gonna fry every single person that does this. Yeah, there's none. Nobody can do this They're gonna get fried and I know why you're putting this out We're gonna make you look like a Jody thanks for the mind pump bump there, dude

Starting point is 01:38:38 I think that's why we eventually got blocked is because all of us people are coming over Yeah, that's it. You know many people I think that's ultimately what pissed them off. That was the, that was the, because people would look at his programs and they'd be like, but might believe in it. No, or they would do them and they'd be like, fuck it, you couldn't walk for like a week. You know, and his is like, oh, man up, you know what I'm saying?

Starting point is 01:38:56 You get to my level. Take more beer. Yeah. Yeah. Take more beer. You'll be covered. Take more beer and eat more. Then you can do two hours of special sauce. You chest be covered. Take more gear and eat more. Then you can do two hours of special sauce.

Starting point is 01:39:05 You chest really works. Well, you know, this is what's in, the what's happened is you get a lot of models, you know, that, you know, competed and then they get on covers of magazines and don't get me wrong. Like these people know how to get themselves in shape. Like they've proven that, you know. Now some of them did it probably by some really crazy methods

Starting point is 01:39:25 or by using things or whatever, but to each their own, no matter what it takes dedication and discipline and consistency to do whatever they did, but really have no experience with training the people. And they call themselves a coach because they do something virtually online, even if you're coaching 50 to 100 people a month times five years, you're still not touching that many lives

Starting point is 01:39:43 and you really ain't really, you're not really coaching. No, you can't be because, first of all, if you've made it to the level where you have the aesthetics to be popular enough to have hundreds of thousands of followers or to be placed on websites or magazines, that is partially, yes, you probably do put some consistency and some hard work, but you also have amazing genetics

Starting point is 01:40:03 because I could take a hundred people and give them perfect diet, perfect training and they'll never look good enough to be, most of them won't be good enough to be put on websites and magazines and stuff because there's a genetic component and then there's also the drugs, it's not forget, you know, on anabolic. And so these people train themselves, do they happen to have these great genetics who are also on anabolic steroids? And so all of their experience training is in that category. Now what percentage of the population

Starting point is 01:40:29 do you think fits in that category? Right? So they're writing up, what they've done is they've written programs for genetically gifted steroid taking people. Right. Everybody else is fucked. Well, you know what you mean?

Starting point is 01:40:40 Anybody else who follows that program is not gonna respond. What's interesting is that the culture hasn't really caught up to the fact that fact alone that like they don't view getting really big and shredded as like you know, it's like professional sport. Like so say if I was to try like I want to be like a professional basketball player like in the NBA, you know, like an I and I just all I have to do is, you

Starting point is 01:41:05 know, work on my skill set, you know, where are these strength shoes, you know, get stronger, like eat a bunch of supplements and then I can be in the NBA, you know, like that's silly, that's, that's fucking silly. But, but then again, on that side of it where we see all these magazine, images and people that are just like, you know, man, just genetically, just awesome and like bodybuilders. That's like, for some reason, we still think that's achievable. Yeah. I'll look like him if I can pull that out.

Starting point is 01:41:31 Yeah, no problem. I just gotta lift more. No, I mean, look, I've hung around with some crazy, crazy genetic freaks, pro bodybuilders, for example. We hung out with Ben Pekolsky. Here's a man who is literally trying to lose weight. To lose muscle.

Starting point is 01:41:48 Big time. He's trying as hard as he can. He wants to lose 100 pounds of muscle. To lose muscle. Okay, he was already in this process for like a year where he was pushing to lose muscle. I will never, ever, ever get as big as he is after years of trying to get smaller.

Starting point is 01:42:04 So he could literally try to get smaller. I could try to get as big as possible. I will never be as big as he is after years of trying to get smaller. So he could literally try to get smaller. I could try to get as big as possible. I will never be as big as him because he's just. That's silly. And now has he put a lot of work of course, but he's also combined that with the ability to put on that kind of muscle. And so my point is with these routines is they're not written,

Starting point is 01:42:21 they're not written by people who've trained lots of people. And you can tell when you look at them, I can always take a look at this and be like, oh, this is not written for, this is not gonna help most people. This is gonna hurt most people or do nothing. It's terribly written. They don't periodize their training.

Starting point is 01:42:36 They don't utilize, you know, understand exercise order and how the order all matches throughout the entire week. They don't understand how to apply intensity or frequency properly, especially in the context of whatever program that they're writing. They don't understand how to combine mobility in the right way.

Starting point is 01:42:51 They may throw in mobility in there, although I still haven't seen that yet, but let's just say they do, they may just pick three or four popular mobility exercises, not realizing those need to be programmed as well. Stretch your hand, these grow. Yeah, those need to be programmed as well. And so, you know, it was an open market for that kind of stuff.

Starting point is 01:43:07 Oh, it was easy. It was going to be easy. If we knew that if we were going to provide value, add value through the podcast, and then as long as we provided something that was superior, then most everything that was being put out there, which is also why too, that we can charge the rate that we do for our programs.

Starting point is 01:43:22 I mean, I knew that, I remember I was just telling this to somebody that it did. It's mean, I knew that, I remember I was just telling this to somebody their day. It's like, I like to think of ourselves as the Nordstroms of programs online. It's like, you know, and there's plenty of other nice stores out there and people would do that, but like we have a reputation for the product that you're getting in and we also have this like Nordstroms

Starting point is 01:43:39 you can get your money back guarantee. It's like, we feel so confident in what we put together for people that's like, follow the shit, follow this shit, and then get back to it. And it's not about all the awesome heroic imagery and like, it sucks. We're getting better. Yeah, but what I'm saying is like, literally,

Starting point is 01:43:57 all it is about what works and what's gonna work for you best. Like, that was what we put all the emphasis in. It's funny, Christina Rice always fucking just hammered us. That's such a little shit because she's a kid, but she's so blunt of which is why we like her. But she's just like, you need to like, reshoot the videos for maps anywhere in Hush Talks. She's like, it's like in your grandma's living room.

Starting point is 01:44:19 It doesn't look, and Adam's wearing sunglasses. It's even trying. And I'm telling her I'm like, listen, that'll happen in due time. And that'm telling her I'm like, listen, that'll happen in due time, and that's gonna be something we're gonna do. We're gonna make everything look better. I said, but the time that we spent on it

Starting point is 01:44:31 is on the programming. Like, it works. And she's like, yeah, but then we go back and forth. And then she tried it, and she did that big old post in the forum. Where she's like, all right, like, I know how it looks, but let me tell you, I followed it and it totally works.

Starting point is 01:44:44 Like, I see my body changing, whatever. So, you know, I know how it looks, but let me tell you, I followed it and it totally works. I see my body changing, whatever. So at the point when we combine the fucking flavor and color, when we start to focus on the flavor and color with it, that's next year. That's next year. That's next year. I mean, it's all happening right now. It's a slow process.

Starting point is 01:45:01 This is again, something else that I was talking about with this group of people I was talking to yesterday was, you know, it takes time to do those things. It takes a lot of money to do those things, but it's not the number one priority. It really is it. It is if we wanted to get the attention of everybody, but it's not. I'd rather not get the attention of thousands of people and truly transform five people. You truly get the forward thinkers, the early adopters, you know, We're getting people that are actually seeking on that change, not just your fly by the moon kind of people. Right, and I do see, though, with the growth of the business

Starting point is 01:45:34 and what's happening right now, and I think the YouTube channel's approaching 80,000 subscribers or something right now, like you're starting to see the look you lose now. Yeah, you know. Oh, dude, because we had a really strong core for a long time, I was like, man, we don't get any heat. Bro, I've done a couple videos,

Starting point is 01:45:49 there's a couple videos now with me on them where I'm talking, you know how I talk? I talk very like, like this is how it is, right? And you can, there's now getting some haters and so there's some comments, I forgot what you want it was. I think it was the one that was talking about why body parts splits don't work for most people and this that and the other.

Starting point is 01:46:04 And I'm talking about, and underneath of this adieu that's like, one guy's like, yeah, I do a split and I'm already way bigger than this guy. So he doesn't know what he's talking about. And then another person's like, another person's like, the end. Yeah, another person. Might drop.

Starting point is 01:46:17 Yeah, see you later. Another person's like, my program is awesome. Dude, I know some female power lifters that are bigger than this guy. Obviously. Oh my god. And I'm laughing. Can we, can we, can we, can I tell you something?

Starting point is 01:46:30 Can we read like, will we start getting these? No, because you're gonna encourage them. It doesn't matter. It doesn't matter. I remember Doug used to say that and I used to agree like we shouldn't like read like a bad reviewer. But at this point it's gonna, there's gonna be tons of hate. It won't matter.

Starting point is 01:46:43 Have you seen that? I don't know if it's Jimmy Fallon, but they do. You know, who does it really well? The guy that I followed a long time ago and he's now blown up big time lately is Robert Frank. He does those crazy videos where he's yelling, but he does every week. He like, he, he dances all just ridiculous in his kitchen. And he just, he posts all the Twitter hate. Like literally shout some out.

Starting point is 01:47:02 You know what I'm saying? He gives him love. You know what I'm saying? Shout some all out. And they're just, that's great. You know what I'm saying? He gives him love. You know what I'm saying? Shout some all out. And they're just just great. Mean ass shit people are saying. So they're saying that, but the best part of his is I won't answer for a little bit.

Starting point is 01:47:12 I'll wait. And inevitably fan will get on there. And the fan will be like, oh, you don't, you must not know who he is or you don't know who my pump is. Obviously they know what they're talking about. Oh shit. They're going on there to be. And that's what KC will tell you always with us, right, is don't pick up the brick, right?

Starting point is 01:47:27 Don't even, don't even respond. Don't even give them any attention whatsoever. Yeah. But some people, I mean, that was part of Joe D's formula. He used to do this. Who else does this that we know where they intentionally engage, engage people like that because for the, Lane does it.

Starting point is 01:47:41 Yeah, Lane does it. Lane and the functional patterns guy. And you know, it's crazy. Yeah, but he's crazy go back the functional patterns guy and you know it's crazy Yeah, but he's crazy when I look at both their businesses. It's the same thing You it's crazy what you attract when you do that, you know, it's you're putting it out there If this way if podcasting is now the future like tell it like tell television a sense like you're the Ricky Lake in the Mori povitch a fucking And they did get a lot of views social media. Yeah, yeah

Starting point is 01:48:01 Yeah, you did get a lot of you. Yeah, I was a formula you tracked a different customer though. It's social media. Yeah. And we did get a lot of views. Yeah, it was reformula. You tracked a different customer though. That's for damn sure. Damn, you know what's funny? It's a culture. If I were like a producer, I would like, you know, how much money you can make with an internet talk show where people fight each other like Jerry Springer? Of course.

Starting point is 01:48:16 I have to do with mimic it. Of course. You know, get some traps. Well, remember we did, we did want to do something similar. Remember we talked about this? I would love, we tried to set it up a couple times. We, the beef that was between, um, Oh, we want to do debate. Yeah. Yeah. We want them to fight. Well, no. Yeah. Well, I mean, we wanted to Norton and the kind of the Franco's friend. Yeah.

Starting point is 01:48:36 Forgot his name. We tried to get that together like that. That would have been cool. I still think that would be a cool thing to do where we're the moderators of that. And you know, maybe just one of us does it. And then you have two of these people that don't like each other that are intelligent. You know, so there's value for the cut. It's not I don't want it. I couldn't I couldn't sleep sleep at night if it was purely for drop. Yeah. Let's bring her was no there was nobody debating important.

Starting point is 01:49:00 Yeah, there was no intelligent. There was nothing intelligent coming out of it. I was like, I had sex with my cousin, and now she, you know, whatever. Right, right. Where people would eat that shit up too. You're not the father. But I would feel good about putting it out there. I would feel good though,

Starting point is 01:49:12 about having like a lane and someone else or a guy that, the two polarizing personalities in the fitness space that don't like each other, but they don't all, are both are intelligent and have their own. That'd be fun. Yeah, I think so too. That'd be really, really fun. I think that'll eventually happen. Yeah, I would love to. That'd be really, really fun. I think it'll eventually happen.

Starting point is 01:49:25 Yeah. I would love to see that, because I do want to see that ideas get discussed in that kind of, in that kind of a fashion, so somebody could literally watch a video and see. Don't you think we're like vegan advocate, go against a carnivore advocate, and have them go back and forth, and, and people who can argue their cases really well, I'm not going to pick an idiot and a smart person. No, but don't you think we're like the right podcasters to host something like that. I would love that Yeah, like I really feel like that

Starting point is 01:49:49 We would have a really non-biased the bias out of that. Yeah, let's just let's just let them go and we'll and we'll Prod him in the right direction and let the audience like you know Then you have the audience vote afterwards like that cat one monk debates. Yeah, like the monk debates Dude the way that is that is really cool dude, have you watched any more of their debates? Yeah. Well, which one did I watch last? What was the one you sent over? Oh, it was the one about religion.

Starting point is 01:50:10 Yeah, yeah. It's brilliant. And what they do that's brilliant is they don't just ask the audience at the end who won the debate. What they ask the audience beforehand is, what is your current position on this topic? So everybody already has it. They've already said, okay, I believe. I would love to see it.

Starting point is 01:50:25 Yes, or I believe that. Exactly, exactly like the first. And then the idea is to see who got swayed more at the end. So even though you have an audience of that, majority of them support one that anyway. For example, how dope would it be to have Lane and like Rob Wolf and say artificial sweeteners are bad for you. Our artificial sweeteners say it.

Starting point is 01:50:43 Right, and get that from the audience where you sit on there and then let those two have. And see who's sways. Yeah. That would be so cool. It's sugar bad for you. Yeah, we'll give them the topic and then they just have to discuss it. That would be money, dude. I know it would be. That would be really good. I'd like to try and put it on air watcher. I don't know. I know. I'm like, don't slide in my DM to let me know that. I know it's a good idea. We already know. We thought of this's a good idea. We already know.

Starting point is 01:51:05 We thought of this for a long time. It's on record now. We actually tried to put it together. That's why it's hard to coordinate both guys. Because they're always busy. And it's because it's such a new thing that we're doing, or trying to do, I think that so many people are scared too. I felt that from when we were trying to get the last two

Starting point is 01:51:22 together, and I was like, well, nobody wants to feel like, you know, they're going to get attacked or anything. Like we want to make it as inviting as possible. It has to be in front of an audience, I think. I think it would be good to get that feedback from an audience. It would take a lot of organization. It really would. You'd film it and then you could put it on YouTube or whatever, but it would take some some organization for sure.

Starting point is 01:51:42 Oh, we're fine. Yeah. Anyway, well, I tell you what, I'm super, super grateful for you guys. I'm extremely grateful for the people that support, have supported and listened to Mind Pump and supported us by enrolling in our programs and all that stuff. Like, you guys, if you've listened to every 800 episodes, like, I don't know, we should do something for them.

Starting point is 01:52:04 Well, we did, that's pretty fucking crazy. Well, we can't do anything for it. Well, there's depends like that's gonna be tough We could go. Yeah, there's a lot of people these days. I mean Let us know I'll figure something out by that free DJ Justin to come over and wash their car Yeah, good luck Promise is crazy. Yeah, that's why like if son if you get straight age, I'm a buy you a fighter jet. Yeah! He'll never do it. He does. Oh shit. Mom's like, you gotta get him a fighter jet now if you give this shit. Oh man.

Starting point is 01:52:30 Oh, super, super grateful for all the support and love and we're gonna keep doing what we're doing and more in the years of constant work. Oh, we're gonna, I think I know a question that I'm sure people are wondering right now, is like what's in store for us in the future? And there's a lot of cool things that are down the pipe, but I think the thing that I am excited about is just a lot of the stuff that we've done,

Starting point is 01:52:57 I think we're gonna do a lot better. And this is the part of the business that I know I was kind of putting the reins on a lot of people and being like, relax, we'll get here. We'll get to that point where we can really dress things up, we can really produce things up, we can really spend some money and some time in these areas because we're in this place now. So, I'm excited to see a lot of those things unfold.

Starting point is 01:53:17 So I like what I see happening with Taylor and what we're doing with the whole advertising side and the partnerships and the relationships that we're starting to form and now these tours that we're gonna start doing, like I think that's a really exciting thing that's gonna be totally new. It's gonna be fun. Oh, it's gonna be fun. It's gonna be great.

Starting point is 01:53:32 I love what I see going on right now with Shannon and all the stuff that she's designing right now for the look because for a very long time, we just don't appeal to the masses. I think that the brand right now looks like you gotta be kind of a hardcore workout person or super into bodybuilding type of deal to even appeal to the brand. That's getting all changed right now, so that's going to look so cool.

Starting point is 01:53:52 The YouTube channel, I think, we're really starting to find our formula and what works and what people are wanting. I'm super excited about IGTV. That's where we're most active on Instagram. And now that they're going to be having their own TV, I mean, that's going to jump on. That's going to be interesting. Yeah, it'll be interesting.

Starting point is 01:54:11 It'll be fun. Excellent. Well, check it out. We have, I don't know, like, something like 12 free guides that we wrote. Great information. Lots of value. They're absolutely free. Go to mindpumpfree.com. Find one that you like. Download it. Cost you nothing. Also, mindpumpfree.com, find one that you like, download it, cost you nothing. Also, find us on Instagram. My page is Mind Pump Sal. Adam is at Mind Pump Adam. Justin is at Mind Pump

Starting point is 01:54:32 Justin. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbumble at MindPumpMedia.com. The RGB Superbumble includes maps on a ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels, and performs. dramatically transform the way your body looks, feels and performs. With detailed workout nutrients in over 200 videos, the RGB Superbundle is like having sour, animal-added, and your own personal trainers, but at a fraction of the price. The RGB Superbundle has a full 30-day money-back guarantee, and you can get it now plus other valuable free resources at MindPumpNedia.com.

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Mind Pump: Raw Fitness Truth - 800: Mind Pump's Dark Secrets & MORE

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