Mind Pump: Raw Fitness Truth - 802: How to Succeed in the Fitness Business

Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND of mind POP! POP POP POP you are. For the first 45 minutes we do our introductory conversation. We start off by talking about Adams' Micropenus Cosby Deal. Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha You were related to Adam. Very insightful part of the song. With the fuck, Doug. Yeah, throw him under the bus for once. We talk about Trump's Space Force. Space Force. And the coming alien invasion. We also talked about... I mean, a fun topic.

Starting point is 00:00:53 We also talk about Justin's holy pants. Oh, yeah. That didn't make it up. Holy pants. He's got, he's showing you my crotch. He's a little heavy in there. Now you can dance. A little heavy in the seat.

Starting point is 00:01:03 Yeah. We talk about Yellow Stones Super Volcano. It's like a volcano, but it's super. We talk about meditation yoga and boosted egos. That's right, new study shows that meditation yoga can actually make your ego bigger. In my Prius. Yep, we talked about Mark Massroth.

Starting point is 00:01:21 He's actually the Godfather of the gym fitness industry. And somebody we learned all, we all learned from. Pets mom and chair. And the future of gyms. And we talked a lot about just the gym and fitness business about when we ran gyms, what you need to do if you run gyms, how to make them success. Lesson up gym owners. Yeah, we've got a lot of questions around people that are either getting ready to be DMs

Starting point is 00:01:40 or GMs or trainers trying to build their business. This is a good one for you. Very, very good one. I also want to mention, if you're listening to this episode on the day that it drops, you only have three days left for one of the biggest promotions of the year. It said three and a half days left. No, three days left. You're gonna string a balloon to make this half-daze left. No, just three.

Starting point is 00:01:59 For 50% off maps anywhere. Maps anywhere is the program that we designed without equipment. So you could do this program. All you need are bands and a stick. for 50% off maps anywhere. Maps anywhere is the program that we designed without equipment. So you could do this program, all you need are bands and a stick. You should be stupid not to have it. Yeah, don't be stupid. It's half off, three days left.

Starting point is 00:02:13 It's at mindpumpmedia.com. Also, we have bundles, maps, bundles on our site. This is where we take multiple programs, put them together for long-term goals. For example, let's say you're somebody that is very serious about your fitness. You just started listening to the show. You're like, look, I wanna get fit,

Starting point is 00:02:30 but I wanna do it the right way. I wanna learn how to correct them balances. I wanna learn how to build strength and muscle and mobility. I wanna sculpt my body like a body builder. I wanna be able to move like an athlete. Dude, I want it all. You wanna go through this entire process, but you wanna do it the right way.

Starting point is 00:02:45 Well then you get the super bundle. That's where we combine most of our maps programs. You put them together and we discount the entire price 30% off. So you can find that bundle and other bundles and the 50% off maps anywhere at mindpumpmedia.com. So you're not going to start that diet then Justin. Cool.

Starting point is 00:03:02 What diet did I do? The diet, the diet. Are you literally going to sit across from me I'm gonna start that diet then Justin. Cool. What diet dude? The diet, the dude. Are you literally gonna get a sit across from me on this fucking podcast with crotchless fucking shorts? What the hell? How did that happen? Because I split him this morning and I was going to like,

Starting point is 00:03:17 this dude's waker is hanging out. I'm trying to fucking podcast right now. Bro, you might be totally forgot about that. I'm gonna go home and come for a while. Sorry Jack, yeah, he's looking like a jerk. Justin, you might be totally forgot about that Justin Justin you might be too heavy in the seat you know, I mean in the seat I am we gotta do something about that Was it did they fit normal this morning? What I mean? It's literally a big ass wait a second gash in the front I shred through like half of my I was you see my story. I did see your story So I think that happened yesterday these are my other ones. I thought these were safe. I need put your headphones on Bro, we need we need to have a little time and me intervention. We need to have a little intervention right here. Yeah, it's time to talk

Starting point is 00:03:55 Yeah, we gotta talk a little sit down talk to you Yeah, when you're short when you're eating habits are starting to when you're starting to split your shorts, dude When you when you, would you explode, when you explode Jean shorts? Yeah. These aren't Jean shorts, dude. Do you, do you, I don't know how to say this? Yeah, what material that is?

Starting point is 00:04:13 Bro, it's the same material that my judo guy was made out of. And let me tell you, those things are strong. It's definitely not fishnet stockings though. They're definitely thicken up. I got powerful legs. You know, and this is what happens as a result. With the power in your legs. The power legs and it's the friction. I don't know, that, your this is what happens as a result with the power in your legs power legs and it's the Frick I don't know that your ass is getting so fat. They're so big. It's a big firm

Starting point is 00:04:32 Giggly booty. This all sounds like a whole lot of jealousy You know this is the thing. It's right. Let's take him down He's right. I'm self-aware. I'm gonna admit right now. I hate myself. I want to pick on you. I wish I had that much booty. I like my little bubble butt, dude. I like my little bubble butt. You actually have a girl butt. Yeah, I've said it many times. I want to put juicy on the back of your shorts.

Starting point is 00:04:54 The reason why you have a girl butt, though, is because you have an anterior pelvic toe. So it looks like it's your sagger. Like an insulin bottle. Yeah, he's always posture like a model. Yeah, sure, it tends to. But remember that time, hey, dude, it was a while.

Starting point is 00:05:05 This must have been early in mind plump days. You, me and Adam, mooned Justin. Justin thought it would be fun to take a picture of it. And we're looking at the picture, and I'm looking at Adam's button. It's like a nice girl's butt. Right. You probably see that on the chive or something.

Starting point is 00:05:22 Yeah. It wasn't even like, it was just, it was smooth and it was like built like a jigula. Yeah. Like if you slapped it and be like, Yeah, but that's your insult yet or not. It's not an insult. No, no, no, no. You go to prison, you're good, you're safe.

Starting point is 00:05:35 Yeah, yeah, yeah. You're safe in the prison. I think that's the opposite. You're gonna look out for you. Dude, this morning, I gotta take you guys to my workout this morning. Fuck me, dude. Please do. Front squats with 475 pounds.

Starting point is 00:05:45 You're such a liar. You know what's funny? I'm gonna start lying. I'm gonna start sandbags and numbers. I'm gonna start making shit up with my workouts like everybody else says. You know what I mean? Just start throwing shit out there.

Starting point is 00:05:55 Let's do that, man. How many people do you think you actually- Yes, the fake weights. Exaggerate what they're doing when you're- Everybody. I think so too. Nobody tells the truth. I think they do.

Starting point is 00:06:03 Or even if they do, they save all their awesome PRs and then just like, they're about to- I think everybody posts like Nobody tells the truth. I think they do or even if they do they save all their like awesome PRs And then just like I think everybody posts like Joe Donnelly posts 57 sets of biceps fucking 42 sets of chess and then I finished that with 36 squats They get inflatable weights like Brad Castleberry even though it doesn't need to do that He still adds more on that. You know, it's funny about that. People see you in the gym when you're working out. So when they talk like that, I get messages from people who are like, oh, actually I work out with Joe,

Starting point is 00:06:32 and he doesn't do 57 sets. Yeah. He does something like 15. I don't understand why guys would lie like that if you're gonna go work. And if you're gonna be in like your little private like home gym and no one's ever gonna see you, then maybe you can get away with it.

Starting point is 00:06:43 But if you're gonna go out in a public gym. I feel like it's because they want you to work out and feel bad about your show. It's because someone starts lying. Someone starts lying, so then you're like, fuck, I need to lie, but my number's up to, and it just inflates the market. The market for exaggeration increases.

Starting point is 00:06:58 Because everybody starts to exaggerate. It's like the whole, you know, get super pumped up and always take your photos like that. Then you people meet you in real life, and you're like, dude, you're like half the man that you are on Instagram. I do that. But that's real though.

Starting point is 00:07:09 But that's a real picture though. I'm pumped up with my own blood. You look huge on Instagram. Yeah. On Instagram. I know that's fine when people meet me. They're like, you look just like Sal. Yeah.

Starting point is 00:07:21 Are you as younger brother? Who are you? Yeah. But that's real though. That's a real photo, you know what I mean? brother? Who are you? Yeah. But that's real though, that's a real photo, you know what I mean? Just because I got the angles. I think what's his face, the kid you just mentioned to, his are all real, right? Brad Castleberry, his stuff is real.

Starting point is 00:07:34 No, he's strong, he's strong as fuck. But I'm impressed. But the weight that he puts on, it's been widely speculated as faith. I feel like he does more just to, I don't know, like he's trying to get the viral video thing So it's like you know, you just lifting really fucking heavy weight isn't enough Just talk about how the dude is impressive as fuck. He's one of the most athletic people I've ever seen

Starting point is 00:07:53 Yeah, I mean he's skateboard's he back flips he runs faster than almost any any freaking white boy I know he freaking jumps higher than almost any white boy I know and he's a fucking huge meatball and then he's benching squatting and deadlifting fucking over 600 pounds. Yeah, that's not enough. Yeah, like Well, you see this video of him do a kick flip on his skateboard. Yes, so angry when I saw that right Just like that too. Yeah, what can you not do this guy reminds me of yeah our quarterback in college like he he was awesome He was the best at video games. He's the best at bowling like any fuck like ping pong just kicked a shit of all of us Like it just didn't even matter what it was. He just had the physical abilities

Starting point is 00:08:27 that were just way beyond everybody else. He probably had a small dick though. Yes, thank you. Yeah, that I can't ever mean on that. I can't ever mean on that. No, I feel like when you're like you're getting ready to like, into your body, God's like, all right. Here's your list of things.

Starting point is 00:08:39 Your attributes. Yeah, and if you take too much of one, it takes you way from the night. Micropenus. Yeah, so he's like, I want. What would you think about that? That's a good thing. Okay, if you had the option, it's like the Bill Cosby game we played the other day. You know what? Yeah, I played the Bill Cosby game where it's like if you would want to live the life, have whatever you wanted for 80 years, and then the rest of your life,

Starting point is 00:08:57 what if Bill Cosby last the last two years of your life? I thought maybe your dream. I thought you drugged me or something. Remember the bill cause me. Remember that bill cause. Oh, me and Adam remember it. Yeah. Not you. I forgot. Of course you don't remember. Let's fucked up. Oh, if you had, if you had everything you wanted, attributes, money, women, everything you could think could think of that a young, young boy wants and you could have it for the rest of your life. The only thing the only caveat is that you have a micro-penis. Like a, like not a small one but a micro one. I don't even, I don't even, she still enjoys it. Let's not even say micro-penis because I think that's so rare. Let's just say a small

Starting point is 00:09:36 dick, like a, a three and a half for an shirt. Ooh. Yeah. Um, no. B, B, B, B, B. Like I imagine. Bro, there's a, there's come on. Really? All the things you could imagine you got. Um, no Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb There's a lot of girls that don't want more than about four and a half five. Really? Yeah. Well, you said three to four. Yeah. And you're the climbing man. Well, I mean, he could double socket. You know what I'm saying? I don't know. I don't know.

Starting point is 00:10:11 I don't know about that. Have you seen, have you, you know, you know, micro penises, though, right? I've never seen one. So they're like, I know what they are. So I was, a girl used to work for me who we became good friends and she said she actually started dating this guy and he didn't want to like have sex for like the first two months that they were dating. They would do everything else.

Starting point is 00:10:31 Because he knew. Well he would do stuff to her but then they wouldn't have sex so she's like something's not right. So when they finally have sex like she never sought that all time. Well he finally pulls it out and it's I'm not exaggerating it's like the size of like less than my thumb. Less than a thumb? Yeah like yeah she said it looked like a little mushroom. How cool is it when it grows like six inches?

Starting point is 00:10:49 Interesting. No, it didn't. That was it, right? Like, watch this. You, you, you, you, you, you, you, you, you, you, you, you, like the mushroom on Mario. No, like, never when you used to take the, you know, off of a straw,

Starting point is 00:10:59 so wrap around the straw, and you cringe it up real small and you drop water on it and it goes, you guys do that? No, I'm not kidding. You guys do that? Yeah, I know exactly what you're talking about. You didn't do that as a kid? And you cringe it up real small and you drop water on it and it goes Yeah, I know exactly you're talking about you That is a kid no, I never did that. That's good next time we go out to eat out What are you talking about is weird? I remember dude you do that one trick where you spin it like this and then you thorep it Yeah, that's cool. It explodes. That's cool. They do yeah, it's right. It's a good trick

Starting point is 00:11:19 I don't think kids nowadays know what thorping means by the way. Oh, fuck it's like a flick They're missing out. Yeah, it's like a flick. Well, they're missing out. Yeah, it's like a Flick is the best. But anyway, she said it was like that big dude and she told me she's like I couldn't I couldn't be with him She was like he was hella cool and everything, but I just couldn't be with him season that the thing because then they you know Exactly like they're gonna go talk about it to all their friends like you see now I feel like the guy who has that small of a dick may get as much as the guy with the huge dick because ever Girls gonna be like really I've never seen one so exotic right Maybe I don't need it inches. Let's see what one one and a half feels like

Starting point is 00:11:54 Let's take this for test drive. I don't know man poor guy and a lot of times I would think that a guy like that would have to make up an other Department so of course he's probably the best for play. Well, the best. I bet. So in this scenario, are you giving this person like all the confidence? Cause like, would not be the thing. Like, you have this little micro pianist and it's like, Listen, I'm gonna come up with a lot of confidence with you.

Starting point is 00:12:16 Yeah. You know, just showing your friends. I feel like it's like, you know, people who like grow up overweight sometimes develop a really amazing personality to compensate for it. maybe something like that. Oh my gosh, I remembered. So this guy in college who just decided, he was the guy that had parties that would get naked,

Starting point is 00:12:33 you know, all the time. And I was like, fucking guy, here he goes, and he gets like three drinks in, he gets naked. And you know, dude, he had this small stick. And it wasn't like, micro-pays was small. And I'm like, like he was like. And I'm like, he was like, I don't know, he was like creating this persona around it to like put it in everybody's face

Starting point is 00:12:50 like to deal with it or something, I don't know. But it was like, he would go and run through and streak all the time through like girls' locker rooms and all this stuff and I'm like, what are you doing dude? No one felt threatened. Yeah, everybody's like, don't worry about him. I'm gonna do nothing. Wow. I'm gonna go out on a limb and worry about him. I'm gonna do nothing. Yeah, wow. I'm gonna go out on a limb and say that I would do it, dude.

Starting point is 00:13:08 For three inches, for everything else, I could do it. You would do it. I think so. I think it can get like, let's be honest, I think that the best part of most. Okay, so when you say everything else, it also means you have amazing women. Like you're having a good time. Sure. Oh, so you got the amazing one.

Starting point is 00:13:23 Right, I guess you're right. It's not that important I mean, you know, it's not a disability You know, you're just small You know, you know, you know, it's not you don't need to walk within It's like it's propping you up You might run faster might actually be a benefit Whoa, there's nothing in the way I can do.

Starting point is 00:13:46 Oh, wow. Yeah, I don't want to get any of that uncomfortableness. Dude, I got a conspiracy theory for you guys. I want to hear what you guys think about this. Sweet. So you guys have heard about how Trump made that announcement that they're going to create a space force. Oh my god, can we talk about this?

Starting point is 00:14:01 Like a space military space force. Which to me is just intergalactic walls to keep aliens out. What's that movie with the where they fight the bugs? Oh, uh, men in black. No, star troopers. Star troopers. You know, it makes you think of that. But here's my theory because everybody's like, what are you doing? Spending money on a new branch of the military, which is going gonna probably cost tons and tons of money. Like are we getting lasers and death rays and stuff? Here's what I think, dude.

Starting point is 00:14:29 I think this may be actually brilliant. I think instead of us bombing other countries and stuff like that, we'll just make up aliens on other planets. Yeah, make up an enemy. Right. If we're gonna waste money anyways, we may as well hurt nobody and blow up weird plans

Starting point is 00:14:42 that the real life on. Well, there's a treaty that was signed a long time ago that nobody can build a base on the moon. So I don't think it's gonna build a moon base, although that would be hilarious. I think what happened is I think the government has knowledge of extraterrestrials and they're like, we need to prep.

Starting point is 00:14:58 Wow. We need to put some shit out there. Like that. Blink one, eight, two, guys. I think they're thinking more like this. Like, hey, we can make them believe that there's something else out there and that they might attack us.

Starting point is 00:15:08 And so we need this huge defense. How much do you think that he sold Kim Jong Il on this idea, right? And he was just like, you know what? Fuck us fighting. Yeah, why do you hear that? Let's fight aliens. Yeah.

Starting point is 00:15:20 Yeah, let's fight bigger. Let's fight bigger. Well, nothing. We can still manipulate. We can still manipulate our people to give us money so we could do this. Yeah, we's fight bigger. Well, nothing, we can still manipulate, we can still manipulate our people to give us money so we can do this. Yeah, we can all win. This way nobody gets a strong thought on there. Yeah, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, Chinese, I don't even care, we're human. Let's fight the bug people or whatever. I saw that.

Starting point is 00:15:45 It's called making an opinion today. All these new Avatar movies, it's like, you just hire them to make people look like aliens and shoot it, video it, scare the fuck out of everybody. The reality is we get our asses kicked by aliens. If they travel the light years to get to us, they have the technology to destroy us. Maybe, maybe they're just really advanced there.

Starting point is 00:16:06 They suck it. Maybe they don't war at all. Maybe they don't fight. You're right. They can just travel hell far. There's no purpose for war for them. Like, throw an rocket. War is forced.

Starting point is 00:16:16 What? War isn't even in their vocabulary. You know what I'm saying? They're just travelers. And they show up. We're all trying to kill them right out there. They're like hippie aliens. Hey, everybody. What's going on? You know, you punch them. I don't say they were all trying to kill them right? They're like hippie aliens. Yeah, everybody

Starting point is 00:16:25 You know you punch them so glad to connect Probably not they probably whoop or ask the reality is the aliens that would contact us would probably not even be organic beings They probably be machines. That's that's my theory, too I mean, I honestly think like if you're gonna start a lot of this I'm fine. I'm glad we're finally getting into my wheelhouse Yeah, I mean, like, the shirt that doesn't exist, the shirt that doesn't matter. Yeah, like definitely they're gonna be some kind of inorganic material,

Starting point is 00:16:56 or maybe they have organic like, like somewhat, so that way they can kind of carry their DNA with them, but it's definitely gonna be something that's, maybe they're gonna be like some kind of a robot or you know, they're gonna be able to travel a lot farther that way, because organic material, you know, good luck. Unless they cryogenically freeze it. Unless they figure out how to bend space time

Starting point is 00:17:15 so they could travel. That's bullshit. You know, what do you mean that's bullshit? That's science. Yes, it's science. They've actually said theoretically, you can be able to go through wormholes. They said theoretically it's possible. They've actually said theoretically, no, no, no, no, no, no, no, no, they said theoretically

Starting point is 00:17:25 it's possible rather than traveling through space because we know that the speed limit of space is light, right? Right, light, you can't go faster than light. And light, all as fast as it is, isn't that fast if you look at the size of the universe, like it would still take you way too long to get to the furthest planet from us, let alone outside of the solar system. So they said theoretically what you could do is you could contract space in front of a spaceship and expand space in between a spaceship. So rather than move through space, you're moving space. All right, so you fold like space in the top. That's right.

Starting point is 00:17:58 I just blew your mind high on it. I just hurt my head. Yeah, but it's hurt my brain. Just in those I'm talking about. I just want to know like, I know, I just, the wormhole thing to me, it's like, okay, if you can get them to perfectly align and like how, like, I just don't see that being, like, possible and also like traveling through. You don't know what the fuck's on the other side.

Starting point is 00:18:17 No, no. What if the aliens that came were these artificially intelligent robots and they came and then we discovered they actually originated on Earth, but they came, and then we discovered they actually originated on Earth, but they're in the future. That's what I want to be. Yeah, that's my best guess. Yeah, right.

Starting point is 00:18:31 I think it would be us in the future, type of deal. That we just fly down, I'm sorry. I think we could have started on Mars, and then kind of traveled back, you know, because the climate changed, and he did up, and then we had to jump to the next planet, we've already done that before. Maybe, or maybe we just shot

Starting point is 00:18:45 What is a pan spermia? We just shot shit over here to grow on its own. I definitely I'm a subscriber to our you're really Spirmia. Yeah, pan spermia. Yeah, it's fighting that one to me. So pan spermia is it's like It would be like Organic material across the universe exactly So like here's earth no no life on it whatsoever. Right. And there's meteors flying through and hitting earth all the time and some of them contain sperm. DNA basically DNA or whatever, bombard the earth. Well, they've already proven it with comets. They've found organic material on comets. Did they? Have they not? I don't know. Yeah, I thought

Starting point is 00:19:23 that was already something that they found. So here's the real definition of pan spermia, which sounds to me like a category of porn. I feel like if I look up pan spermia, you can see like Peter Pan. That's gross. So it says the theory that life on earth originated from microorganisms or chemical precursors of life present in outer space and able to initiate life on reaching a suitable environment. So it's like the universe just on Earth. That's it.

Starting point is 00:19:52 And made it, yeah, made it possible. Made it alive. I don't know. I feel like, I feel like either we know that there's evidence that there's extraterrestrials and they won't tell us, because why would they tell us? If they told us, they'd freak everybody out, right? So I think they know and they haven't told us or they're preparing for some crazy shit. I don't think they know and they haven't told us.

Starting point is 00:20:11 I don't think that's too big of a secret to be kept for this. Well, think about it this way. If you're on the internet now, some asshole gets hella high or drunk one night and he's like, fuck this, I'm telling everybody the truth. I don't know. Maybe he'd think about it this way.

Starting point is 00:20:23 What if the government is like, okay, we know that there's a meteor traveling near Earth in the next 50 years. How often? We have to invest the trillion dollars in some kind of a defense, but we can't tell everybody we're doing this because of the meteor.

Starting point is 00:20:36 So why don't we just say it's a space force of the military or something like that? How often do we start these fake wars as it is? Like we already start fake wars here on Earth. And in my opinion, that's all we'd be doing there. It'd be like let's scare everybody into thinking. It's all pageantry. Yeah, and now with the tech that we have now,

Starting point is 00:20:54 dude, we'll be able to create some cool images that will really freak people out, make them really believe that there's something out there. Scare the fuck everybody, then everybody's like, sure, more taxes, let's fucking build this space military. Like that's something a good idea. Meanwhile, let's fucking build this space military. Like that's something a good idea. Meanwhile, we start to lay off all the bomb dropping that we're doing here in the

Starting point is 00:21:09 fucking on our earth. Right. You know what I'm saying? I'm all for it. Like, start blowing up planets. Yeah. Yeah. There ain't nothing out there.

Starting point is 00:21:17 Test them. You're the enemy. You know, you're blowing up like planets now. It would be, it would start an arms race. That's for sure. We really start throwing shit out in space. You would see other countries start to do the same thing, because that would give us an unfair advantage

Starting point is 00:21:29 is what they would think. I just hope we don't hit something and then comes flying back and hits us back or throws us off our orbit or something crazy. Do you think that destruction of mankind will be self-inflicted? Absolutely. You think so?

Starting point is 00:21:41 Absolutely. That's what we'll kill ourselves. I feel like it's happened repeatedly. I feel like we get to a certain point and then we just, you know, we, something happens to where we manipulate the environment or we manipulate, uh, civilization somehow, we all just like self-destruct and... As brilliant as we are, we're stupid too. You know what I'm saying? I think that as brilliant as we are, we're stupid too. I think it'll, we'll get to a point where we'll keep pressing boundaries and limits to eventually like, it's like, oh fuck, whoops. We know how to do it best, which is arrogant as fuck.

Starting point is 00:22:10 Yeah, I feel like that or it could be a natural disaster. Did you guys know that Yellowstone is a super volcano? Yeah. Did you know that? What's a super volcano? A super volcano is a volcano. It's under it's Yellowstone and by the way, it will at some point erupt. There's not a question. That'll be the end of North America.

Starting point is 00:22:28 That could destroy most life on Earth. So it could erupt, explode so big that it throws so much. So it could. So it could. What's it called when it's underneath the ground? I have no idea. I have no idea.

Starting point is 00:22:41 But it could explode. Can't put it, we can't put a giant plug in that? No, nope. Nope. Nope. We don't have a plug big enough. could, it would explode. Can't put it, we can't put a giant plug in that? No, nope, nope, nope. We don't have a plug big enough. Bro, if the earth itself can't plug it, what are we gonna do? There's nothing we have, I can do it. So I just self-imploned.

Starting point is 00:22:53 It'll blow up. How deep is it go to go like all the way to the core? It's a super volcano. It's literally covers, covers like two states or something like that. If it erupted, it would create enough shit and debris in the atmosphere that we would go dark for months. See, there you go, see there's some stuff on the internet about it.

Starting point is 00:23:10 So therefore it's true. Yeah, it's true. It's on the internet. Yeah, it's on the internet, dude, then forget it. Now if it erupts, so I feel like we over here have enough time to get on our private jet and get out of here. Where would you go?

Starting point is 00:23:22 The moon? Oh, it's called a ghost. It's a called dera. I'm gonna get on a homeboy's get out of here. Where would you go? The moon? It's called a cow. It's a call dera. I'm gonna get on a homeboy's lunar cycle, bro. I'm gonna get on a freaking Elon Musk little lunar cycle. Yeah, I can jump in a Tesla piece out to Venus. So you guys, you guys remember when Mount St. Helens erupted in 1980, the Yellowstone one

Starting point is 00:23:40 would be thousands of times more powerful than the one on Yellowstone. I mean, the one in Mount St. Helens. And Mount St. Helens was fucking big, dude. But thousands of times more powerful than the one on Yellowstone. I mean, the one in Mount St. Helens. And Mount St. Helens was fucking big, dude. Yeah. But thousands of times, it'd be like a bunch of nukes going off at the time. I still feel like we got time to take off, though. Yellowstone?

Starting point is 00:23:54 Yes! Where would you go? Where are you going to go, dude? We're going to fly somewhere else. Book a plane fly. Oh, everybody's trying to do that. Look at the roads or clouds. Well, somebody's getting away.

Starting point is 00:24:03 We're going to survive. We need a like a crazy helicopter. We need to live underground. Is what we trying to do that. Look at the roads or cloths. Well, somebody's getting away. We're gonna survive. We need a crazy helicopter. We need to live underground is what we need to do. We might be able to survive in here. This thing's pretty bulletproof. We made it sound definitely sound like. Do we make this lava proof? Was that on the, I'm not sure.

Starting point is 00:24:18 How'd the double check the warranty? Love, lava proof. Dude, I got an article I want to read you guys. I want to read you guys a title of this because you guys are going to love this. I actually posted about this on my Insta story. Here's the title of the article. People's egos.

Starting point is 00:24:34 Oh, I know what you're talking about. Get bigger after meditation in yoga says a new study. So it sounds like a JP series of video. A psychological study, so they did is they studied people while they went and meditated and did yoga over a period of 15 weeks, and they evaluated their sense of self-enhancment. And so they asked them a few questions. Like one of the questions was, or rate certain questions, like one of them is, I will be well known for the good deeds I have done.

Starting point is 00:25:05 Another one is, at the moment, I have a high self-esteem, in comparison to the average participant of the study, I am free from bias. So they asked that questions like that, where you basically think you're more awesome than you may really be. And they found that all this meditation and yoga actually made that worse.

Starting point is 00:25:25 Well, made it worse or made it bigger, like made them, made it worse in the sense that they're going in there to, you know, cause people will meditate into yoga to kind of dissolve their ego or be like, okay, I want to be ego free, but then they become so bloated with, it actually bloated their ego, made their ego even bigger. And we see that, right? Don't we see that all the time?

Starting point is 00:25:41 Well, yeah. I don't know if there, is it really to dissolve your ego, to meditate, is that the time? Well, yeah. I don't know if there is, is it really to dissolve your ego to meditate? Is that the idea? It's to, I don't know if I agree with that. It's to shrink your ego or become less of that, you know, less of that ego-tistical type person. I don't believe that.

Starting point is 00:25:56 Why can't you meditate on something? Like, for example, you know, I'm awesome, I'm awesome. Right. No, more like this other podcast has called me up and they want me to join their team and they're fucking their twice as big as mine pump and I really like this really happen I really like these guys and it's a huge opportunity for me, but then I would have to leave here and like I'm just torn So I'm gonna meditate on I'm gonna get in a dark room, cross my legs and sit there and meditate or pray or whatever you do.

Starting point is 00:26:29 To end that. Well theoretically, wouldn't the goal be to make the right decision that's not based on this egotistical drive? Okay, so that's fair. So I can see where you're going there. Like that would be dissolving the ego because I'm not like, the reason why I really want to go is because these people want me

Starting point is 00:26:46 and therefore that feels good to be wanted. Right, right, right, right. So, right, aren't you supposed to go in without an objective? No, you can go in. Or is that right? Well, I mean, I know that's both meditation wise, yes, but as far as yoga's concerned is what I'm hinting at. Well, yoga, we're not talking about yoga,

Starting point is 00:27:01 but I thought we were talking about yoga in there. Yoga's in there, as part of the study. I've had experience going to yoga studios and I went to a few of them, that were the most egotistical places I've ever been to in my entire life. It was like, who is more yoga? Who is more Zen?

Starting point is 00:27:17 Who is more whatever? Do you remember? And it was so annoying. Do you remember how crazy the yoga chicks were at 24-offendists? I remember like, I used to, this would happen to me every week, right? Do you remember how crazy the yoga chicks were at 24 fitness? I remember like, I used to, this is- I left before yoga.

Starting point is 00:27:26 This would, oh really? This would happen to me every week, right? Just signed up some member. They just got a gym membership. They're all excited to get started. They're like, oh, what day's yoga days? Oh, it's Tuesdays and Thursdays at 6 and 5 p.m. or whatever like that.

Starting point is 00:27:38 And they go to their first yoga class. And then afterwards they're coming up to me, like freaked out. Like, oh my God, I went to yoga and I got yelled at by these ladies, because they go in there and they like reserve spots, right? Like if you're a regular who goes to this yoga class, like there's no markings on the floor, but anybody who takes this yoga class

Starting point is 00:27:55 has been taking it for years, knows that that's Susan spot. That's Rachel spot, that's Maria spot. Don't you fucking dare get there 15 minutes early and take their spots or else they'll get pissed. And so a new member would just go in early to a yoga class and then sit wherever right and then you would always Just human beings. Oh, dude, I didn't really that I felt that one. I went to yoga I took a class at what's the place in Las Gatos? I'd love to give him a shout out yoga source So I go in there and it's a big yoga studio. So if anyone's from the Bay Area, they know this place.

Starting point is 00:28:29 It's big, right? And they're really popular and they've got good instructors and all that stuff. So I go in there to take the class and I don't look like a yogi, a yoga person. First off, Sunday. I'm not the most flexible. And second off, I'm more built than the average yoga person.

Starting point is 00:28:44 I smell like one. Yeah. And maybe just that, right? If you the average yoga person. You're a person like one, so much. Yeah, and maybe just that, right? If you smell me, you would rise close than you're like, he's a yoga person. So anyways, so I'm in there and I'm setting up my mat and I've never done a structured yoga class I've only done a one-on-one with people. And I'm taking the class and I can,

Starting point is 00:28:58 and the looks I'm getting from the women in there was just snickers and like, looking at me like, mm, look at that guy, trying to, he's a big guy, he can't do this. Then the fucking instructor is laughing at me when I'm trying to do something. Like, oh, let me show you how to do this right. I'm like, you fucking bit, like, I'm confident and I don't care and I'll laugh it off. But I'm, as a business owner in this class, I'm thinking, this is terrible. And the women in there was so clicky

Starting point is 00:29:25 and so like, we're so zen with all their makeup and their perfect yoga clothes and like driving off in their porches and BMWs and stuff like that. It was ridiculous, didn't go back. Absolutely didn't go back. So I could see how, you know, it's like spiritual righteousness, you know what I mean?

Starting point is 00:29:40 I'm more spiritual than you are. I'm more evolved than you are. You know, woke, what do they say? Yeah, woke. So woke. I'm so woke. Ashtag Luke. You know, I speaking of articles, someone posted in the forum, I think I brought it up to you guys.

Starting point is 00:29:56 Did you guys know about this? So we've talked about Mark Mastrop before. Mark Mastrop was the founder of 24-hour fitness, right, and sold it for him. Godfather of the fitness industry. He's the gym fitness industry. He's a man, dude. And he's gone on to do yoga works. Then he went on to do UFC gyms, so he partnered with Dana White, started the UFC gyms

Starting point is 00:30:15 up. He's got stuff up in Canada that I do with Steve Nash. He's got, I mean, he's everywhere, right? California gyms over in, I think China is where they... He's got the Madonna Hard Candy, the Madonna Hard Candy. I mean, the motherfucker is the... What's the name of his company that owns them all?

Starting point is 00:30:30 Is it fitness holdings worldwide? Oh, I don't know his actual, the umbrella company that owns all these. Yeah, I don't know what that is. It's a good question. That'd be cool to Google that. Mark Mastroff's umbrella company, though, maybe. Yeah, I think it's fitness holdings worldwide.

Starting point is 00:30:44 Anyways, he has partnered up with the NFL now. And- Wait, with the NFL? Now he- Does any owned some of the Sacramento Kings? No, I think he made a bid on them. I don't know if he got, he actually got them. I don't know though, you'd have to Google that shit. But he's now working with the NFL. He's now, he just opened up the Niners

Starting point is 00:31:06 I believe the Vikings are coming next I have forget who else to so there's like six of the Dallas Cowboys already The Dallas Cowboys were the first one the Cowboys did it the Niners are doing now the Vikings are doing I believe the Saints are doing it I think they have like two or three other ones I forgot that now was this an initiative from the NFL and that was like like an initiative from the NFL and that was like, like, it started with them talking about how to kind of bring more ways for people to experience the NFL or was this his idea of like bringing fitness into the NFL. I don't know everything for sure. What I was gonna surprise you guys with that,

Starting point is 00:31:36 not this week, but next week, I have my buddy who's coming in who will be the GM for the Niner one. Jason? Yeah. And he talks with Mark on a daily basis, so I thought that would be a fun. You know, we all work together back in the day, so it'll be a cool catch up. And then I want to talk, I want to ask a lot of these questions because I don't know a lot of details, but I'm fascinated by this, just like I was fascinated with the move

Starting point is 00:31:57 when he did the UFC. So what I'm speculating based off of his, and he does, by the way, he has part, ownership or part of the ownership team of the Sacramento Kings. Oh, okay. Yeah. What it's, what it, it seems to me is that he is trying to create different niche fitness brands. Like, he's not trying to go the way that

Starting point is 00:32:17 24-hour fitness went where it became this large health club that was, you know, catering to the mainstream. It seems like he's, he'll own like chains of 15 or 20 and that's the goal. Like if you look at UFC gyms, I mean they're big, but they're not like UFC, right? Or if you look at, or they're not 24, or if you look at crunch,

Starting point is 00:32:35 because I didn't even own some of crunch. Yeah, I know, he owns crunch too. Yeah, I don't know if I agree with it. Hard candy. I think this is just, we're only seeing the beginning, man. I mean UFC gyms has barely been around for what? Less than 10 years.

Starting point is 00:32:46 But it's so much more niche, you know what I'm saying? Then the big box for fitness. I think that I think it's fitness holdings worldwide. I think it's more like, I think it's more like 24 than you think it is. I think he's actually literally taking a page out of the 24 model. He, he used back then, he used the cluster theory, right? So he started a gym up, so before him, people weren't doing this.

Starting point is 00:33:08 They used to start a gym. If you had a successful gym, then they would move to another big city, start a gym and then move to another big city, start a gym and then that's kind of how you built chains. He was the first one to kind of flip that on its head and be like, well, that doesn't make sense. It's more like a cluster.

Starting point is 00:33:19 I dominate the city. Yeah, dominate an area than cluster out. Like, so this is what I think he's doing even with like UFC. It's like, let's go find these UFC gyms. Let this is what I think he's doing even with UFC. It's like, let's go find these UFC gyms. Let's put them in areas where you have big name UFC fighters so we can leverage off of their community, their name, their following, and then build out.

Starting point is 00:33:35 And that's exactly what we've seen. All these UFC gyms, one starts, and then he has one or two. Yeah, but so here's the thing. UFC gyms are more expensive. They're sick as hell, by the way. Some of the best gyms I've are more expensive. They're sick as hell by the way some of the best gems I've ever been in amazing gems, but they're more

Starting point is 00:33:48 Niche in the sense that they offer you know jiu-jitsu MMA classes the the membership itself is more Nishore it's more broad because it's it's not nearly as broad as like a 24-feet. Sure it is not at all They offer everything they offer and some yes, but it's the branding that's different. It's UFC Well, okay, when you walk in and it's like well they're catering to a fan base for sure The like like like Mrs. Johnson who's gonna work out. They're using they're using that at the end of the day It's literally it is a 24-hour finish just skin differently. Yeah, it's not it is a risk They're all they're all this about the same square footage They're all open 24 hours. They all have not a list type of equipment. Well, because those classes are watered down,

Starting point is 00:34:28 substantially have to be, right? It's catered to like your general public. It's more expensive, so it's not in that. It's not even in that category. Well, yeah, sure it is, dude. It's not that much more expensive. It doesn't even go up to like, it's not club sport prices.

Starting point is 00:34:41 It's a little bit more expensive. It's a little bit more expensive because you have a boxing ring, or a MMA ring in the middle and you've got a bunch of bags and heavyweight stuff and platforms, so it's a little bit nicer gym. It's like, if you compare two things. What it looks like to me is, here's what it looks like. Let's evaluate all the gyms that fitness holdings

Starting point is 00:35:02 owns that we know, right? You have UFC gyms, then you have like hard candy gyms. Have you guys seen the hard candy ones, the Madonna ones? I have never seen the inside. So hard candy gyms, and what's his name? Mike, a good friend, Mike was kind of running the show there, right? Apple. These facilities are in major cities around the world.

Starting point is 00:35:21 So like Rome, Mexico City, Berlin, Tokyo, and these facilities are massive and exclusive. So like Rome, Mexico City, Berlin, Tokyo, and these facilities are massive and exclusive. So that seems like another niche. Then you have 24, then you have excuse me, UFC gyms, which are hardcore fitness, but MMA, they've got tires that you could flip, they've got all that functional stuff, they've got a cage, then they've got great equipment in there. So that seems like it's another market. Then you have Crunch, which may be closer to 24. Crunch is a little closer.

Starting point is 00:35:46 Now back in the day, Crunch used to offer off the wall group classes. That was their thing where they would have someone playing like live Jamaican instruments or doing silk's classes. And I think some of them still do that, but it's a lot less expensive. Then he has yoga works, which is that category. Then you have the Steve Nash gyms, which, and I think Steve Nash might have sued them at some point, not that long ago, for the name.

Starting point is 00:36:10 But anyway, those gyms were basketball, basketball centric, if I'm not mistaken, right? Right, so here's the thing though. So I feel like he's doing that. I feel like he's looking at different areas. Of course, but I don't think the idea or the goal is to be a, I think it's no different than our formula.

Starting point is 00:36:25 I mean, it's literally, we've taken a page out of what he's done, which is. Well, is it niche because these are huge fan bases. Right. And it's like, it's a general, he's trying to capture like the general public, but like what their interests are. So you have see became mainstream. And so now let's make a gym because it's like catering to fans in that general direction. Yeah, he did. Steve Nash did see them. Look at that.

Starting point is 00:36:49 Yeah, so you'd mark Master. So I don't know. It makes sense to me because like you see like even with the UFC, you like look how popular tap out was. It's no different than what we're doing right now. Okay. The goal, the goal when we first started was to stay within a niche that we are, we, we knew the most about right, like fitness. Like we're're gonna come out and talk about something that we're not experts and we're gonna come out and talk about a topic that we are experts and from there though the goal was always to branch out into mainstream media and to get out to the general population the same thing goes for these gyms he starts them off of course with a you know there's a ton of people that love you of see they're gonna

Starting point is 00:37:23 come to it just because a ton of people that love the NFL there's a ton of people that love you of see they're gonna come to it just because there's a ton of people that love the NFL They're coming. There's a ton of people that love Madonna. There's a ton of people that love right? National right so that's gonna draw the the initial group of people But then when you's marketing, but then when you get there you find out like oh shit This is a normal gym with some cool amenities to it that make it well I think too like back in the day like your LA fitness is your 24-hour fitness is like people lost the allure for just going to a gym, like they need some kind of theme, you know, they need something that's to drive in there. That's my point, my point is like LA fitness,

Starting point is 00:37:51 24-hour fitness, planet fitness. These are places that the average person will go in and work out, beginners will go in and work out who never worked out. When you see UFC gym and your Mrs Smith who's never worked out, you're gonna be like, no, no, no, I don't wanna go to that. MMA, Jim, I wanna go to the 25 fitness over here.

Starting point is 00:38:09 There's a lot of overweight people that wear tap-out shirts that you know, I just fans of it and they think that they can fucking round off kick. You're gonna get some of that, but my point is, when you look at the, when you look at the Jim business, here's what happened. In the 80s and 90s, it was big boxes were starting to dominate because the gym industry was new.

Starting point is 00:38:29 It was new. 24th fitness came out and created that fucking model. But now you have these big boxes that are dominating. A lot of the growth in fitness isn't the big box gyms. A lot of the growth is in itch. Yep, it's never been the big box gyms. That's never been the growth, bro. That growth in the right is... No, no It's never been the big box gyms. That's never been the growth, bro.

Starting point is 00:38:45 That growth in the right is, no, no, of course. No, no. How did 24th and has become the biggest fitness organization in the world? Not through their triple A, super sport clubs. They've never been the most popular. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no the small, medium, and big, but I'm not talking about the giant, you know, just the giant, you know, super club type thing.

Starting point is 00:39:07 What I mean is the gym business in the 90s, especially, 24 fitness kind of paved the way. And the way was cardio machines, you have a basketball court, maybe a pool and the bigger ones and not. And the smaller, I would argue that. And then they could wait. I would argue the big things that made

Starting point is 00:39:23 the biggest difference around that was less of that and more of the EFT and open 24 hours. Oh, yeah, the business aspect of that was the the biggest game change of the types of machines that went in there the groups of people that it was Originally appealing to I think that stuff is smaller details. Have you see ones open 24 hours? No, I think they are no I think they're they close like at midnight. Yeah, I think they're close We look at the UFC gym hours. I think there's some of the best times ever. I know they're they're super clean I would love to work out that exact glacier before interesting. That's crazy. It's No, that's I had I have pictures of that exact glacier right there. Yeah. Yeah, yeah, no exactly No, it's sorry. You're cruising. Yeah. Yeah. Yeah, that's exact, that's the exact bay that we went into.

Starting point is 00:40:05 I can tell by the, think it's famous. Yeah, it is. Famous, yeah. The UFC gyms are some of the best gyms I've ever been in though. I mean, I wish there was one near where I would go. Dude, wait till you see this with this NFL one's gonna be like.

Starting point is 00:40:17 The NFL one. So what are they gonna put in there? Like 40, 50,000 square, I don't know for sure, like everything, right? But I do know a little bit. And by the way, we will get a tour before it opens So we'll go in we'll tour the place But it's it's supposed to have 33 yards of like a football field

Starting point is 00:40:31 So it's like almost a half of a football field in the center of it Just like so the UFC gyms had the octagon in the middle They've got like a football field in the middle you know, I this is so brilliant because they can run camps like they can have The pros just come do like a weekend thing, run like, you know, camps for kids. They do that anyways. Well, guess where all the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, getting a gym membership and tell me that the gold rush girls are practicing every fucking. I'm there. Yeah. For sure I'm working out there.

Starting point is 00:41:08 He's so brilliant. He's so brilliant because the thing that he understands that we know is that so much of a successful gym is the experience. It's the experience that you get in there. CrossFit proved that. They proved that. 100%. CrossFit gyms were basic as fuck, dirty. A lot of them didn't have AC,

Starting point is 00:41:26 but it was the experience. It was the camaraderie. It was the grid of it. Yeah, camaraderie. Yeah, I mean, think about like these 24 hour, excuse me, these 49er gym, why not open a fucking, you know, a Steelers gym? Why not open a Cowboys one? Why not start going through? And this may be a model that these clubs actually work in. Yeah, I mean, and it's the experience because you're probably gonna walk in and like you said Adam, there's a football field.

Starting point is 00:41:54 You get that experience that you're, you know, you're trying. But then it's still, I mean, what's so smart about it is UFC Madonna, you know, Madonna, Jim's also those call those are all experience based. Exactly. It's like, there's a ton of people that need to get in shape or want to get in shape and also watch football. There's a ton of people that need to get in shape or want to get in shape and also watch UFC. It's like it's a no brainer. It's so it's so smart to use that as an appeal. But really his I

Starting point is 00:42:23 think is I really think his I think his desire to outcome is just to have the fucking own all the gyms. You know what I'm saying? Mark Mastrov is such a killer that he's just the way he's going about it. It's so brilliant. It's so funny too, because I think when he left 24, he had to sign five years.

Starting point is 00:42:39 Five years, no competition. Five years, no competition. You couldn't be within. I forgot the distance. He couldn't even open anything like it or anything around it. And then as soon as that came up, that's really good. So, you know, the day that came up,

Starting point is 00:42:51 that's why he's so gangster. I love his, I look forward to the day we get him on the show. We will have him on the show one day. He, I think it was the day of the week for sure of, was the announced on ESPN, Dana White, Mark Mastrave. I remember I watched that video, but Julian Times where he ESPN, Dana White, Mark Mastrave. I remember I watched that video, but Jillian Times where he comes out with Dana White and says they're starting this new chain called UFC Jim.

Starting point is 00:43:11 Like he wasted no fucking time. Like as soon as that five year clause was up, it's like, it's fucking on. Game on. Game on. Wow. Yes. Wow.

Starting point is 00:43:21 And then you just don't. Yeah, now imagine, so I start to speculate too, and I've already know a little bit of inside information, but not like any details, but it's far, like now imagine these big tech companies giving a shit about gyms and fitness and all this. They're putting out wearables, they're putting out tracking devices,

Starting point is 00:43:37 they're putting out all this stuff. Where's the gyms? Where's the gyms for the general public? Well, what would that look like? Why not partner with them? What would that look exactly? Why not do that? But why not make it just like super high tech?

Starting point is 00:43:49 You know, like for these people that are just like, oh, they care about, it's almost like, back in the day, like you have, you know, the your club ones that like seem super premium and like are equinoxed, kind of going that tech, you know, they're catering to that kind of a crowd. Imagine an Apple gym that that caters to that same crowd. But now, you know, they're catering to that kind of a crowd. Imagine an Apple gym that, that Cater's to that same crowd, but now it's like, they get access, they just walk in,

Starting point is 00:44:10 their watch is access to everything, to keep track of everything, like everything's automatically. I don't, I don't know what I feel about that. Yeah, I, cause I definitely think there's a lot of people. I just, I know it's gonna happen, so that's why I'm bringing it up. Well, I, you know, club one did some stuff, wait, I mean, I remember when that stuff first,

Starting point is 00:44:25 you know that the Club One, like maybe 10, you plus years ago, had it to where you could program, like what your workout was, and then we went to each machine, and then it logged your, what your weight was, kept track of everything. Those two complicated. It was, so this is the thing.

Starting point is 00:44:39 Because you had to manually do it. Right. So, imagine all that, you just walk in, it does all that shit for you. Yep. Well, how did it mean how to do it all for you? Because imagine all that, you just walk in, it does all that shit for you. Yep. Well, how did it mean how to do it all for you? Because all the sensors communicate to your device. Yeah, but this is one of the knocks

Starting point is 00:44:51 that we had on Craig's Metro and Business, was that the problem is you have human, there's too much human variables to ever have create a system that's... Oh yeah, no, that's as fitness people, we know that. Right. I'm talking about like your average person that thinks they know everything

Starting point is 00:45:06 because they have like metrics to follow. Well, that's why I think it dies. Like I don't think it goes anywhere. I think there's gonna be lots of people to do it. In my opinion, as far as the tech side of things, I think one of the companies that's doing the best in fitness is Orange Theory. I mean, I was very, I think it's simple enough.

Starting point is 00:45:23 Yeah, I can agree with that. It's flawed by the science, because we're talking about epoch still, like that's fucking dead, fucking 20 years ago. But we're still, so they're using old science, but they're keeping it so simple for people. And they're using it as like mode of it, so like the lights and the music.

Starting point is 00:45:38 Yes. They're emphasizing the experience. It's all about the experience. Yeah. What people need to understand is like, you could have the fanciest equipment, the best looking Jim great location, all that shit, but it's about the people in the facility and it always has been. It's always been about the experience. This is why I think that's why I think they're doing if we're gonna See somebody and they already have the momentum right now. Well depends who he has, you know, it depends who the teams that mark puts in these gyms. If he has really, really good teams, they'll do excellent.

Starting point is 00:46:06 Cause you've got the, well, you've got the, we're talking on the tech side right now. This is different. I don't think, I don't think master off, even fucking with that. You don't even see him do anything on those. Why would he, he's mastering the experience of it. Right. I'm, I'm, I'm speaking to what Justin's saying because I've thought about this a lot. Like I don't know, I don't know if it, if the tech thing really go, takes off like,

Starting point is 00:46:23 we, here's the mistake I think they make with tech is that they make it a very, yes it's individualized, but they make it an isolated experience. Like I go into the personal. Yes, I go into the gym, but the headphones on, my watch, my machine, and yes, there's people in there, but I'm very much alone.

Starting point is 00:46:38 So the way that is not a success, the way they can salvage that is to have coaches and they have like access to trainers that actually, they interpret all that at the end of your workout. They sit you down, they discuss, or maybe once a week, or it's like they have some kind of personal element to it. And, or it's a social part of it, right?

Starting point is 00:47:00 They have tech where you're able to communicate to your friend across the gym, and it's this some kind of experience like that where they use it in a way where it's like more social. The most, not isolated. The thing that will keep people motivated in gyms is if they're doing it with a lot of other people, that has been the most successful thing that we've ever seen.

Starting point is 00:47:17 Well, this is, again, back to the keep plug and OTF here, that's what they're doing right now. So they're wearable now is now you don't just wear it inside their gym, you wear it all day long, and then it's all, it's interactive with're doing right now. So they're wearable now is now you don't just wear it inside their gym. You wear it all day long and then it's all it's interactive with all the their social media. So I get out and I go take a hike and I can pink I can ping Justin like just knocked out eating here. I'm so healthy. Right. Five miles and I got my I got up my heart rate up to the orange zone for 15 minutes or

Starting point is 00:47:41 with that and so they've created and it's just simple. I mean, the science behind it is weak. Yeah. And I don't think it's ideal for a lot of people, but I how it has to be for you. Right. Mass public. That's what I'm saying. I think something really deep and like, I mean, look at what Craig created. Craig's idea is brilliant. The problem with it is that that's and I think that what's flawed with it and that it's only it's it's not Craig's fault because he hasn't he hasn't trained thousands of people before And we know people just won't do it. No, they won't do the work. It's over complicated Yeah, they want things so simple and easy and it's not about which one is closer or better to what's the most

Starting point is 00:48:17 Scientific or that's good for the hardcore right? Yes, you don't need to convince to use your gym exactly They're gonna be in your gym every day. That's the one percenters. There's definitely a market for those people. And maybe, and this is what I always hope for my boy, because I'll continue to watch and support what he's doing. I hope he finds his one percent across the world. You know what I'm saying? Because there is a one percenter.

Starting point is 00:48:37 That's still millions of people. He's just a connect to more pro athletes. Look at that. You do that where hopefully that sort of trickles into the mainstream at some point., you do that. We're hopefully that sort of trickles into the mainstream. At some point, like they do that a lot, like, you'll start with NASA, we'll test out a lot of, like, fitness equipment and stuff that's really, like, out there.

Starting point is 00:48:52 First, and then it starts to trickle into, you know, pro athletes, and then the college, you know, realm, and then high school, and then finally, like, you know, there's some people that have adopted, like, for regular. Here's the bottom line, you know, we ran clubs for a long time. You could literally see, you could have a team go into a location, and within the first month, no increase in spending and advertising, no increase in any type of exposure.

Starting point is 00:49:18 Literally, the same budget, same everything. Could tell we'll triple the revenue. Put it in there, and you see it. You could see a 30 to 100 percent hundred percent increase. Let's talk about that We have a lot of people that are either gym owners or people that are district managers GMs of facilities I know we have a lot of people like that, you know, what are some of the things? I remember this I remember coming into a new facility. This was kind of the mo for for me is after I used to hate this about our company Is after I crushed goal for about a year and a half to you. Yeah, then they put you in a

Starting point is 00:49:46 Shitty right when you're making all kinds of money. It's like, oh here you go. Here's a club It's been fucked up for the last four years fixed this one now, so but so you would go in and then and by the way back then I don't know what it is like now, but back then you had three months you had three months to turn the facility around if you did not Perform if you did not hit goal within those three months, you were out. That was your opportunity. So you had three months to turn this facility around whichever club that you were at. So, you know, what are those,

Starting point is 00:50:11 what are those things look like? For me, when I got to a facility, the first week, I really did nothing. The first week that I went into a facility, I really did, I didn't do very much, I didn't say very much, I observed. I wanted to see what everybody did on their own. I wanted to see what happened when the new boss came in

Starting point is 00:50:28 and he was in this facility and like, who are the people that still did their job? Who gives a fuck who I am? They're gonna take a, then who are the people that are a bunch of lucky-lose that need to come over and like, find out who I am and what I'm doing and excuse not to work, to talk to me and stuff like that.

Starting point is 00:50:44 And so I'm engaging and having conversations. I'm not ignoring people, but I'm just paying attention to everyone's character and without me coming in and being a boss yet. As soon as you all said become boss guy, everybody's walls go up. They start acting all weird. I want to see how everybody acts when I let get everyone's guard to come down. So I spend the first week observing. That was kind of what I would do.

Starting point is 00:51:03 Yeah, one of the most impactful things I would do when I'd walk into a club was I always approached you know the the whole like customer comes first, you know customers always right customer comes first the burger King Yeah, I would I would always fight that I'd flip that on its head and that and not because I think the customer doesn't come first The customer's wrong, but I always believe that it was the staff even power your staff It was a staff that came first. It was the staff that was the people that needed to be focused on because if they were having a good time, if they were doing well,

Starting point is 00:51:33 if they believed in the vision of the company or the vision of the club, then the members would feel it versus just focusing on the members. So the first things I would do is, and I was known for this, I would hang out with everybody in the gym. So I would go up and I'd hang out with the front desk people, I'd go in the

Starting point is 00:51:48 kids club, hang out with the people watching the kids, I'd find the porter and I'd take them out to lunch, and I made sure that I knew everybody and everybody felt like they were a part of something bigger than themselves, and then that would just bleed into the members, and everybody would feel that, you know, feel that from the staff that was there, and everybody would feel that, feel that from the staff that was there. And it would reflect always, it would reflect with numbers, always, always, always. And then the other thing I would do that was really, really easy to do was I would, and just write out the gates, I would sit down and make sure I introduce myself to every

Starting point is 00:52:21 single person that's getting personal training. And every single guest that's coming in to take a tour of the club, and for two reasons one, I wanted to be the example. I wanted people to see that I cared. So especially as trainers, and I knew this because I was a personal trainer, and a lot of managers weren't trainers, so they didn't understand this. Trainers are at least good ones, value their clients quite a bit. In fact, they get very possessive of their clients.

Starting point is 00:52:44 When you walk into a new gym, it's like the trainer will tell their clients, okay, we got a new manager and the client said, well, what do you think about them? Well, I don't know yet or whatever. So I'd go in there and I'd talk to the clients. And I'd be like, hey, what's going on? Thanks for how long you've been a member or whatever. We'd become friends and I'd win them over. And it would just create this an incredible environment in the facility where people wanted to do really, really well. And then from there, everything else was a lot easier. I took like the prison approach where you find the biggest guy and you fucking fight him,

Starting point is 00:53:14 right? And so, but not really. So the idea of that with here is that when I'm in that. Inevitably, I always have to fire. No, you go straight to the gorilla and you befriend him. Well, no, what I would do is I come in and while I'm observing, you also find out who the top dog is. Like, who's the person that's producing the most revenue

Starting point is 00:53:30 for the facility, because that person knows where the fuck they are to, and typically they have that kind of massive ego. And I'm not doing anything. Again, I'm just observing, paying attention their work. There is always revenue left on the board. There's tons of revenue to be made that, that's why the club is underperforming. Either they're not getting enough new business by pulling people off

Starting point is 00:53:48 the floor or they're letting hot leads slip through or they're new, new guests are coming. There's a lot of, so I'm looking for all these backlogs and papers. Right. People aren't being serviced. Right. People that have bought membership. There's always, so I'm looking for all the opportunities. I'm looking for who the biggest baddest dude is inside or the girl. So a lot of times too, it's a chick that's badass. Who it doesn't matter? I find who they are.

Starting point is 00:54:11 And then I wolf their ass the first month. And I outperform them, I outright them in revenue without using any of the resources that they probably do, which is getting a new client from the front, or getting a new client who bought personal training already or a resigned client, I go find business as if I didn't have help from anybody else, which means I'm ripping it off the floor,

Starting point is 00:54:31 I'm getting off the front desk, I'm calling backlogs, like Justin said, and I put it down. And I put it down enough that everybody in the gym knows that I can do their job. It's all leading from the front. Right, and there's nothing more, I mean, that's the most effective way to do it. Cause now you're gonna drive the conversation

Starting point is 00:54:47 your way without having to kind of present it to them like an arrogant asshole. Look, they're coming to you already. What are you doing? There's nothing like leading from the front and showing that, you know, what you demand is something that you yourself can do. And then automatically you get respect.

Starting point is 00:55:01 Real easy to say that shit though. Real easy to say that shit. And motherfucker to do it. Very few people would do it. that shit and I don't know how many times I taught my peers and those that I developed up into leadership roles That you got to do this like you know how talented you are you know your capable of yes It's gonna be some work. It's not gonna be easy. Yes. You're not you're not above that just because you're now into leadership and management You need to go do that these these guys and girls that are working for you now, they don't know what you're capable of. Get out there and fucking show them.

Starting point is 00:55:29 Don't talk about it, don't do anything, just do it, and then watch what happens from there. I remember one of my first sales meetings and I think it was Hillsdale. And I demanded from all my sales guys that they get 40 leads a day, 40 new names of people who aren't members. And they all looked at me like I was crazy

Starting point is 00:55:47 because I believe, I can't quite remember what the goal was, but I think it was 10. It's 10. Like you were supposed to get 10 leads. And they looked at me like I was insane, like 40. How am I gonna possibly get 40? Like there's no way I can get 40. And in the meeting I said, I'll get 40 leads in 30 minutes.

Starting point is 00:56:04 And everybody looked at me like, yeah, right, I bid you, I said, you guys wait here and I'll be right back. And I, they all sat in my office and watched the window. I went up to the front desk, made an announcement, collected some there, walked the floor, came back and I had 40 new leads. And from that day forward, nobody ever questioned.

Starting point is 00:56:18 Right. When I would say, you gotta do something because I would do it. I was also, I would also clean the bathrooms. So, you know, because here's the thing, you lose respect for someone when they're barking at you to do it. I was also, I would also clean the bathrooms. So, you know, because here's a thing, you lose respect for someone when they're barking at you to do something, if they themselves wouldn't be willing to do it.

Starting point is 00:56:31 And that's just the reality of human nature. You know, it's like the general yelling at you to run across the line, but they're behind safe, you know, from, from many people. They're the worst leaders. Imagine if your general's like, let's go and he runs. You're like, I'm gonna follow that motherfucker. So many people lead that way.

Starting point is 00:56:47 Or they lead and they try and talk about back when they were. They did the thing. Like, back when I was a soldier, I did this. Or back when I was a trainer, I used to sell all this. Like, no, I'm on the fucker. I ain't seen it yet. You know what I'm saying? If I haven't seen it, I don't believe it.

Starting point is 00:56:59 And that's just no matter who you are. I guarantee that's how they're going to treat you. So if you're starting in a facility, it's a brand new place the first thing you go in my opinion the first thing You do you go find the biggest motherfucker and you fucking beat him down You just got to make sure that they know why you're in the position that you're in because you are so good at just doing Their job that you're now in a position to teach others how to do their job, right? So you got to be able to show that first.

Starting point is 00:57:29 So I did that a couple times where my first all staff meetings were always a good time, because that's when people really, that's when they get to hear officially what you're going to do and whatever. And there were a couple times I actually did that, where I, you know, do the all staff meeting, and then as everybody kind of got loose, I would say,

Starting point is 00:57:45 who's the number one producer in this club? And I'd let everybody else point to who the person was. They'd be like, that guy, you know, John or whatever, he's the top guy. I'd be like, all right, John, I'm gonna beat you this month. And then I'd go on my meeting. So everybody knew what was about to happen. I'd make it funny.

Starting point is 00:58:01 The person would get competitive, but inevitably they would, I give them a run for the money or I beat, but inevitably they would, I'd give them a run for the money or I'd beat them, and you would, you would gain respect from your staff, and that's just a leadership thing across the board. I don't even think that's a gym thing. I just think that's across the board the way. And the other thing too is, like,

Starting point is 00:58:17 treat people with respect, and what I mean by respect is, when you respect someone, you're also honest and you're not trying to sugarcoat or pussyfoot. Respecting someone is also respecting enough to be honest with them and to sit down with them and say, you suck today or you didn't do something today or your performance could be a lot better. And when you show people that, like that level of respect, where you also will tell them when they're doing something good, or where you give them the ability,

Starting point is 00:58:45 or where your door is open to where they can come and tell you things as well. Then when you tell them that they're doing terrible, it's not, they don't get offended by it, they almost feel like they want to show you. Like, okay, I don't want to disappoint you because you respect me. Now that was something.

Starting point is 00:59:00 That was something that actually changed for me, right? So for the first half of my career, I kind of led like that. And I've talked about it on the show, at least two or three times. I've talked about one of the most impactful, easy reads for me was one minute manager and a highly, highly recommended tenure. And this is just for fitness.

Starting point is 00:59:16 This is just in leadership, period. And I think this is for any type of job that you're in, and if you're in management or any sort of a leadership role, this is valuable information in my opinion. And I read a couple books around that same time and basically the message behind it was that you cannot tell people enough what a good job they're doing. Even if you think you do it all the time, you'll always fall short of what people need as far as affirmation. So I took it upon myself to, okay, I'm gonna really go out of my way and try and lead this way.

Starting point is 00:59:47 Like, if I stopped looking at what my employees weren't doing and trying to coach them up, because that's how we were taught. I was taught, you find the under performers, see what they're not doing well, coach them up to get better, and that's how you develop your team. And, you know, for the most part, it worked pretty well for me, I was successful, but it did get tiring. And And you know, and I remember reading this book and it kind of

Starting point is 01:00:08 changed my attitude. And then I started to stop looking at all the things that they weren't doing well. And I started looking at the things that they did well. And I started to point them out, you know, to the point where I would have reminders on my phone of all their names. And when that alarm would go off, I would go find Sal working across the gym. And I'd be like, Hey, man, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find,

Starting point is 01:00:29 I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find,

Starting point is 01:00:37 I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, I would find, them all that. It's like, you can tell how good you're doing. My point of sharing this is that I was already doing this,

Starting point is 01:00:48 but I wasn't doing it to the level like I was at that now, like where I was organized about it to where I couldn't do it enough, right? Every day I had to be going over and touching multiple trainers this way and constantly doing that. And what it started to do is it led me to where I did not have to point out what they were doing wrong because I was so focused on pointing out all the things

Starting point is 01:01:10 that I could find that they did right whenever they did something that was wrong, they knew you get hired whenever you get hired for a job, if you take on a position you've been working there long enough, you know what the fuck you're doing and what you're not supposed to be doing, that's that simple, it's a matter of you doing it, right? And so what would happen is these trainers would start to come to me because they felt bad that they weren't doing something. And I was complimenting other parts of their job

Starting point is 01:01:35 or if I hadn't come back around to them in two days and they're like, freakin' out like, oh shit, Adam's gonna come tell me something today. They would come over to me and they tell me something that they're falling short in their visit. Then that led to a coaching opportunity for me. And what was beautiful about it was, it was them over to me and they tell me something that they're falling short and they're busy. Then that led to a coaching opportunity for me. And what was beautiful about it was it was them coming to me versus me going over to them to point out what they did wrong.

Starting point is 01:01:52 You know what I'm saying? So I think that was probably one of the most powerful shifts that I had in leadership was when I began to lead this way versus looking at the things that people needed to develop and then trying to coach. One of the best things that was needed to develop and then trying to coach. One of the best things that was implemented, actually, was 24 fitness that implemented this that I thought was so brilliant and did such a good job of organizing the direction of the day in the club was the two production meetings a day.

Starting point is 01:02:17 I thought that was absolutely brilliant. I did it for a long time, but it became company policy. I want to say probably early 2000s, if I'm not mistaken, where they would, you would have a production meeting in the morning and a production meeting at night. And just that touching base, let's sit down, let's talk about what the day is going to look like. And then the production meeting in the evening was before prime time where, okay, here's what happened during the day, here's what we need to achieve, the rest of the day, here's, you know,

Starting point is 01:02:47 let's talk about what you did, let's talk about what you did, what you need to do. It was brilliant. A lot of gyms don't do that. Oh, the DPR and just knowing where you stand. I think that was so important, especially for somebody like me, like I don't need somebody to come tell me like this or that,

Starting point is 01:03:02 like you know what I'm doing, what I'm not doing, if I can see it, you know, I don't, the other thing is like with micromanaging, you know, a lot of times, like, leaders like to get into this where they want to control, like, their environment all the time, and so they want to reiterate what they're trying to get across, like, way too much, and they're not giving their employees the freedom to, you know, make some stumbles here and there, but really figure it out for themselves, feel empowered by the process a little bit more. But I just loved that they had analytics,

Starting point is 01:03:32 and they had things that were very visible on a daily basis where I could be like, oh, fuck, here's where I am, I need to get better. And then every now and then get somebody to tell me, like, well, here's what you might wanna consider doing. You know what's dead or this or that. Till this day, there's a lot of gyms that don't even track basic things.

Starting point is 01:03:49 That's crazy. Well, even, I mean, Justin had me, so I feel like he's a little bit tainted in this situation because, or the scenario, because that was what was very unique about how I led versus any of our peers. So I found that what was very common in,

Starting point is 01:04:07 in district fitness managers and divisional fitness guys, is we spoke a lot about what's important to the nutrition and making sure, you know, understanding biomechanics and programming and, you know, a lot of the education around trainers was all centered around that piece where, you know, at the end of the day, a lot of people that are doing this are doing it for a profession and in a living, I thought there was not enough education around how the fuck to make money. And had to be very mathematical about it.

Starting point is 01:04:36 Well, you don't have, a lot of times you don't have to push a trainer or motivate them to learn how to become a better trainer. At least if they're not looking at it as a career, that's natural, like they want to learn more about fitness and stuff like that. The side about building a business, that was the side that you needed to focus time on. Yeah, and a lot of these trainers just didn't know how. So like I would sit down in these like early meetings

Starting point is 01:04:58 and say, hey, how much money do you want to make a month? Well, how much do you want to make? Because we are in, we are working a profession that you really can control your paycheck. I mean, if you want to make two grand. How much do you want to make? Because we are in, we are working a profession that you really can control your paycheck. I mean, if you want to make two grand a month as a trainer, it's very normal for someone to do that. You could make 10 to $15,000 a month as a personal trainer also.

Starting point is 01:05:14 You just tell me, so I would sit down with them and say, you know, what would you like to make? And say, okay, well, let's mathematically together break this down. We know right now you just started and you've been here for six months or however many months you've had X amount of fits, you know fits are like a new assessment, right an assessment, a new appointment where someone has an opportunity to sell them personal training. You've had X amount of them, X amount of those people bought personal training for you.

Starting point is 01:05:39 So this is now you're this is what we configure as you're closing percentage. So you're making you're closing at let's just say hypothetically, 20%. At the 20% that you close, you sell on average, $500 worth of personal training. So we now know that you need to see X amount of fits in order for you to make $500. So now let's put that in a month. Now we know how many you need to actually see them.

Starting point is 01:06:02 And now I would teach this to trainers and then I would hold them accountable to the smaller things. I wouldn't harp them about, oh, you're not producing enough revenue, oh, you're not working enough hours, I would hold them to their personal goals. You have to know it screws the terminal. That they committed to me. You told me you wanna make seven grand.

Starting point is 01:06:16 I showed you how to do it. I'm just simply holding you accountable to the work. I can't control whether you close someone or not, whatever, but I can control if you get on the phone and you make sure you put five new people in front of you or three new people. And if our goal for the month is for you to get in front of a total of 76 new people and it's halfway through the month

Starting point is 01:06:34 and you've only done 15, what the fuck is going on? That's because you're making the mysterious not mysterious. That's what it is. When you talk to a, especially a new trainer and you say, okay, you can make 10 grand a month, it sounds mysterious to them because they don't know how. Like, well, how am I going to do that? You know, what does that look like? What does that look like? And so what you're doing is, and this is why analytics are so important, and I think, and I'm still surprising that a lot of gyms

Starting point is 01:06:58 don't even have these analytics. That's crazy. Because it is mysterious until you know that. Like, if I'm telling you, I want 20 appointments today and that's it, I don't know what's going on. I don't know if you are getting 100, you know, TIs, which is a telephone inquiry. You may be getting a shitload of them. You just don't know how to get them to commit to an appointment.

Starting point is 01:07:19 So you may be getting the least, or maybe you're getting no leads and that's the problem. Or maybe you're just not going out and talking to people, like, these analytics are so important to being able to twist the screws on each one to give you the desired result, rather than just looking at this big total thing that seems so absolutely mysterious. You would be surprised how many gems don't even track

Starting point is 01:07:41 how many walkings they get, they don't track how many telephone inquiries they get, they don't track how many telephone inquiries they get, they don't track their closing percentage. We're testing rate. Here's another one, this is a big one by the way, this is a massive one and it's a stupid and easy one. Every single person that walks in your gym needs to leave with a membership,

Starting point is 01:07:57 either a free one or one they buy. So either they leave and they buy a membership or they leave and they get a free pass for two weeks, but nobody should ever leave without having access to your gym, especially if they don't buy one. And that's a silly one, but you would be fucking surprised how many times I've walked into gyms for fun, just to see what they would do, and they'd let me walk out

Starting point is 01:08:17 and nobody would offer me a free pass to the gym. It's cost you nothing, Mr. Sales Guy, like to give me a free gym, a free access, but if you give me free access Well now you have a more of an opportunity to potentially get me to buy absolutely and it always blew me away And it still blows me away. There's a lot of gyms that don't do that There's a lot of gyms that don't do that even 24 or didn't do it to the level that we took it to because I would get a Number which is a collection of all of my trainers and all of us, those stats

Starting point is 01:08:47 aren't accurate to each person. So I would have to have still that. Break it down into the... Yeah, I'd still have to break this down with Justin because I would see as a club that my club is closing at 25% of fits at the average dollar of $430 or whatever like that. But that wasn't Justin's closing percentage. Justin was closing yet three times that and for double the amount.

Starting point is 01:09:07 So my conversation with him is different, right? So, but so I don't think you, and I don't think I need, I don't need the analytics from the gym. I think this is the responsibility of the trainer. If you're an entrepreneur, man, whether you work for a company or not, like you have control of your business.

Starting point is 01:09:21 That isn't getting conveyed enough. Yeah. And I think that, I mean, there's really only two people, like Beidro, and somebody else, like out there, that are addressing that massive need for this profession. And it's to get people to understand that, like, you are your own business. You are your own business.

Starting point is 01:09:39 A good manager, a good leader, will help you foster that within the club, instead of trying to just get their own agenda across. Like they're going to spend that extra time to like have them understand. Like here's those little screws like you said to tweak and here's what's going to do to be successful because if they're not creating success themselves, you know, the retention rate, like how long are you going to have this employee at a certain point? Absolutely. Not long at all.

Starting point is 01:10:06 Well, it also gives you places as a leader and a manager to tweak these screws. For example, let's say I've got Justin and Sal that are both working for me, both of them close at 50% and close at $500 per unit. So they're the same there. But for some reason, Justin can only get 25% of his people to show up. Sal gets 85% of his people to show up. So there's obviously some.

Starting point is 01:10:32 So what's Sal doing? Yes, Sal was obviously doing something really good. He's what he's saying to the people to get them in the door, right? To convince them to show up to their appointment. He's saying something that Justin isn't so, Justin is having some sort of a problem over the phone. Like he's not conveying the message, he's not getting them excited or maybe he's not following up. Maybe Sal takes an extra step that Justin doesn't do. Maybe Sal gets them excited three days before about their appointment and then Sal also calls him

Starting point is 01:10:57 the first morning of their appointment. Yeah, the reminder call. Right. And it doesn't matter. And so if if if I can squeeze out 30 more percent out of Justin, that could produce an extra 3000. Do you look at the numbers that way? Right. Yeah. But you first have got to do the work. So if you're, if you're in management or you're leading or you're starting a facility, like you've got to know these numbers and you've got to pay attention to this stuff, that's where you lead from otherwise you end up being like one of these terrible fucking managers that just bitching gripe at people.

Starting point is 01:11:25 Mark's it. When they're not performing, we're just motivates. Yeah, yeah, yeah. Just go, let's do this. Let's do this guys, right? And then what you've worked with managers like that. A ton, that's what most of them, that's why I was telling Justin,

Starting point is 01:11:35 like he's, you know, you don't understand how different I was than everybody else in our space. Nobody talked to this. Nobody talked about the breaking down it all the way to a like the person that I have to get. And the reason why I started doing that was I realized that a lot of trainers weren't, they didn't like sales, they didn't like selling and they weren't motivated

Starting point is 01:11:54 to try and close deals. Most people don't become, most people don't become trainers because they like sales, they become trainers because they like fitness. Right, yeah, it's very different. And they're purists about what they're doing. I used to love doing sales training for trainers because I would have to re, I'd have to change the lens

Starting point is 01:12:10 for them. I would talk about it as effective communication, which I still do to this day, because the word sales has such a negative connotation. And sales really is, in the purest sense, is just being able to communicate effectively, being able to transfer and transmit information and feelings to another person, and the most effective sales people in the world are also effective communicators

Starting point is 01:12:32 and also have integrity. Because there's also a huge myth out there that the best sales people or the people who sell them are sleazy. Are sleazy. That is false. The sleazy people are never the best sales people. They're never the best salespeople. They're never the best sales, they may get away with it for a little while, but when you put them up against another good person

Starting point is 01:12:50 who can sell well and communicate well who's also has integrity, they get their asses kicked. And that's a simple fact, especially in the long term. So I would have these sales trainings with my trainers, and I would call them communication trainings, and we would talk about how to communicate effectively. And one of the things that I would tell trainers that you still always typically would get through to them is they'd say, look, if you could take all the knowledge that you have around fitness and around what you can provide someone, like things you know for sure, like

Starting point is 01:13:17 you know for sure if a client does what you tell them follows your lead, that they will for sure get fit get healthy lose weight increase Their mobility feel better improve their health all those things you know that for sure if you could take that knowing and Understanding and if we could just magically trans just take that and transmit it into that other person's brain Do you think they would hire you and every single trainer that I would talk to you like that? They would say well, absolutely like I'd never have a problem with people hiring me. And I'd say, that sales, that is sales. We got to get you to the point where you could do that, where you could take that information that you know to be true and get that person to understand it.

Starting point is 01:13:55 And the problem is right now, you're just not doing that effectively. They don't believe you or they don't understand you, which is why you're having trouble getting people to hire you. And then inevitably they'd say, well, teach me. And then we'd be able to have a good sales training. But it all starts from there. There's three real general components that you can look at when you're running a club.

Starting point is 01:14:15 And those components are broken down to many components. But generally speaking, it's how many people are put in front of you or how many opportunities do you have? How many of them, or can you close? So how many of them actually decide to buy training or buy a membership or buy whatever? And then how much dollars are they spending per sale? So those are the three main things.

Starting point is 01:14:38 And if you can manipulate just one of those, if I just, if I kept my closing percentage the same and the dollar per sale is same, but I increase the amount of people that I put in front of you by 10%, you're going to sell X amount more and I can do the math. I can literally calculate out until you exactly how much more. If I don't do that, let's say you see the same amount of people, but I have you close more people, I can show you that. If you do nothing else but just sell more per sale and you don't close more and you don't see more people, then you're going to also see this much increase.

Starting point is 01:15:06 And you can also focus on that too, when the economy shifts. That's right. You know, when you're not seeing a lot of volume anymore, you know, how do you shift that mindset, and how do you squeeze more money and build more value within the members that you have? That's right.

Starting point is 01:15:20 And so one of the things that I would do a lot when I would run gyms is, when you look at those three things, the most difficult one to impact, not that it's not impactful, you can impact this one, but the one that's the most difficult is literally getting more new people into the gym. Not saying that you shouldn't focus on that, you definitely should,

Starting point is 01:15:38 but when I'm looking at all the things that I can impact right now, I know I can immediately impact closing percentage and dollar per sale. I know right away I could train work with people for a few days and those will go up a lot. Getting more people in the gym, it requires more footwork, requires more, more people getting out of their comfort zone.

Starting point is 01:15:57 It takes a little bit longer to change the culture in the gym so people want to bring more members into the gym because that tends to bring in more guests. So the first two that I would always focus on was, can we close more people and can we get more per sale? And that's why immediately I'd walk into gym in first month. First month we would break records. And then because the culture would shift and change, then we would see more people coming to the door.

Starting point is 01:16:19 And then we would do the other hard stuff, or what I would call the hard stuff, which is getting out there and getting new people into the gym. But other than that, man, especially when you're working in a big box gym, how many opportunities are in there? Oh, there's such, there's a lot. That's interesting that you go that route first because I always did this, just go find the leads first

Starting point is 01:16:36 and then I would go and then I come back and I tweak the numbers. Because I found that, I was just gonna ask you guys, because as a train, I think as for trainers, it might be a little different because a lot of what you guys are doing to get more opportunities, your opportunities are in the gym. Right.

Starting point is 01:16:51 As a general manager, a lot of the opportunities that I would have to get are new people outside the gym. Like how can we get new non-members in the gym? Right. But yeah, you're right, as a trainer, like you could literally sit in the gym and you're exposed to how many thousands of workouts a day average gyms get in a thousand a 2000 workouts a day. Yeah, and most of them don't have any personal training

Starting point is 01:17:11 So one of the things that I was going on when I was leaving 24 back in the days So I'm assuming that it's still like this especially with where the economy has been since then Is they started to really cut back on the managers budget to allow trainers back. When we, back in the hay days, when we first started, and I know you remember the sell, you had what it were, fit hours,

Starting point is 01:17:33 and you could have four, five, eight, you could do as many free appointments as you want when they paid you minimum wage or whatever, right? And then if you closed it. It was, for me, it was, I would have done it for free, but yes, I get it. I mean, right. So that's my question, you guys, is that I know that a lot of these guys, I've had questions asked to me regarding this, that, you know, we, they've cut my budget. I've

Starting point is 01:17:54 only got, you know, 200 or 100 hours total for the month of, you know, free hours, and I have to do X amount of meetings, and I have this or that. And so that only leaves me with 50 hours. How do I distribute that or how do you use that or how would you manage these free appointments that we encourage trainers to do? Like how would you deal with them? The way I would do it and the way I wish 24-Fitness did it because the reason why they cut those

Starting point is 01:18:19 is they were punishing, they did that because there were a lot of managers that didn't use them. Right, and so it was a waste. It was a waste of money. Like here we them. Right. And so it was a waste. It was a waste of money. Like, here we are paying out all these hours for trainers to work the floor. We're giving all these, you know, paying all these hours for cleaning. And they ended up just cleaning machines.

Starting point is 01:18:33 Bullshit. Yeah. Or doing nothing. Yeah. Or they just clock them in and make money for nothing or double. Sometimes people would do if they pick it, they're training, you know, done at the stage. So there's a lot of people taking advantage.

Starting point is 01:18:43 What I would have done is I would have looked at it on a club by club basis and said, you'll get more hours as we see that they're more, that you're using them and they're more useful. Because I think they're valuable, they're very valuable. I just love those, you kidding me? When I had opportunities to get people in front of me and on top of it I'm making something to do that,

Starting point is 01:19:03 just for talking to people, that was amazing to me. I would have done that shit for free, by the way. I'd put people in front of me, or let me get people in front of me, and I know it's an opportunity to get a new client, like you don't need to pay me anything. So I think you have to look at that and manage it on a club-by-club basis,

Starting point is 01:19:20 because there were some clubs that I would look at and go, oh, okay, you guys have 200 hours a month and you're not generating shit from that. We're going to have a conversation because I may have to cut that or whatever. Well, and also looking at it, I don't know, from an individual kind of basis of somebody that's really, you know, actively trying to grow their business. They don't really have a business established yet. You know, one of the newer type trainers, you know, you would want to load up as many hours as it could, just to pay them enough to sort of get them ramped up, you know, instead of just giving them clients, like, have them really,

Starting point is 01:19:54 and I know Adam did this with me and a couple of guys, you know, that were starting out was just like, it wasn't about like feeding, you know, feeding you clients and getting you, you know, up and running, like you really had to go out there and pursue it. And I think that those hours were great for that because you could get like this minimum wage, but at the same time like to increase that and build your business, you had to like show effort. You had to get out there, talk to people, be uncomfortable, you know, pull off the floor. And I feel like, yeah, there was probably a lot of people that just used the clean machines and debulch it.

Starting point is 01:20:29 But if you were able to, as a manager, like disciple, who was abusing, who wasn't abusing these hours, who I could give more to, and to really help to foster that. It became valuable in my clubs. People would want that. I know, yeah, I know they tried to mandate it to everybody, which I think that was stupid. Personally, what I always did, even when they did say I know they tried to mandate it to everybody, which I think that was stupid. Personally, what I always did,

Starting point is 01:20:46 even when they did say that we were supposed to mandate it to everybody, was I would divide it up by like this, and just an example of, I had one or two new guys or girls that were starting, and I would say, okay, I need to help them build their business if they're hungry, they're just starting, and so they would get a bulk of these hours. And then the rest of those hours would only go to my top,

Starting point is 01:21:07 like two or three performers. If you fell in the middle and stuff like that, that sucks for you, man. This was, I was rewarding my coasting. Yeah, I'm exactly, you're coasting, you're not hustling, you're not working hard. So I'm gonna reward my top dogs by giving them the flexibility to have these hours.

Starting point is 01:21:23 Because I knew they were gonna use them, right? They're like, I'm not trying to make, they're not trying to make $7 an hour. They're already a trainer who's established to have lots of, they have lots of hours, they're getting paid, you know, $50, $60 an hour, whatever the going rate is. And so making minimum wage, you know, for two or three hours, they know they wanna put a good lead in there

Starting point is 01:21:40 and so they're gonna try and close as hard as they can. So I wanna take care of them and then I also wanna give my hungry new trainers some hours so they can work. try and close as hard as they can. So I want to take care of them and then I also want to give my hungry new trainers some hours so they can work. And that's how I would distribute it. And if you can get your closing percentage up to where those hours are producing X amount of revenue, again, back to the tracking, why this is so important as a club leader, like then I can go to my district, lead my district boss or go to the owner of the facility if

Starting point is 01:22:04 you work for a private company and I could say, hey, listen, we're producing this much of these hours. Could I get more? Can I get 10 more hours a month so I can then start to delegate those out to some of my other trainers that are hungry for it? But you create that show what it's doing. You create a culture around it that it's something that you want. That's something that started to get lost.

Starting point is 01:22:23 Was the culture? Yeah. That was something that started to get lost. Was the culture. Yeah. That was a big one. It became like a daunting thing. We're like, oh, I got fit hours right now. I got to do this. Well, not just that, but it became, and here's a big mistake.

Starting point is 01:22:34 Again, remember, it's about the experience. We keep saying that. It's about the experience in Jim. I'll give you guys a good example. And I know you were there long enough, Adam, you remember this. You know, early on, I could do things as a manager and I could say something like,

Starting point is 01:22:48 all right, Thursday is gonna be disco day. Everybody's gonna wear disco clothes, I'm gonna have a DJ in the club, and it's gonna be great and it's gonna be fun. Now, people might think, well, what the hell is I have to do with production in a gym? A lot. When the staff is all having a good time,

Starting point is 01:23:01 everybody's dressed the particular way, members are gonna ask about it, everyone wants to show up. Everyone wants to be there all day long. And when you go to a gym, when you're a member, and you go to a gym, and once a month, or once every month, or twice a month, there's some weird shit going on that seems like a lot of fun.

Starting point is 01:23:15 You feel like you're a part of something. And people used to say that. Members would say that to me like, oh, what date, what are you guys gonna do this month? You know, last month you guys all, you know, dress like this, or it's superhero theme or what's going, and that would generate revenue and excitement in the club and then they told us to stop doing that.

Starting point is 01:23:31 They said, you can't do that anymore. You have to stay in uniform, you can't. They told me I couldn't bring DJs in the club which really pissed me off. Newmer, casual Fred. I would always have a DJ in the gym spinning live music, probably once a month, usually in a month closer. That's the Italian in you.

Starting point is 01:23:46 Yeah. But it was great. And I get complaints that was too loud and all that. And I think that's why they stopped it because you got the few loud members that don't like it. So those old people coming in. Something simple you can do too that I think that a lot of managers neglect is simply going out and making it a goal that anybody who comes into my facility knows that,

Starting point is 01:24:06 I'm the man here. This is my gym, I'm here to help out. This is my, and so whenever I get to a new facility, part of the observing for a week would also be walking around and just talking to all my members. Introducing yourself. Introducing myself.

Starting point is 01:24:20 And you be amazed by how many people just don't do that. How many people get a membership, they get closed, they get sold, and they get thrown into the gauntlet. I always thought it was crazy that members that were regulars didn't even know who the manager was. I go up to people and introduce myself, you know, hi, I'm Sal, I'm the new manager here,

Starting point is 01:24:35 and they'd be like, oh, I've been working out for years. I don't even do this. Let's take that into another business. Like have you ever been to a nice restaurant where the owner or the manager just comes up, hey, how are you guys doing? It's a big problem. You know, how many times have you ever been to a nice restaurant where the owner or you know the manager just comes up Hey, how are you guys doing? Like how you know how many times have you been here before? Are you enjoying things? Is this like makes a fucking massive impact and you always come back?

Starting point is 01:24:53 Well, look at we we created that culture within our our forum So when we first started the private forum, there was three fucking people in there Mm-hmm, And we didn't have a lot of time. Three other people. Yeah, what's going on? What's going on? Yeah, literally, though, it was, I think the show was a handful of people that started in

Starting point is 01:25:15 there. And you better believe those people definitely knew Sal, Adam, and Justin were, and we communicated with them on a regular basis. And we continued to do that, as it went from three to 10 to 20 to 30 to 100 to a thousand, and so on. And because we, Crev, created this, it's now just snowballed into this incredible community where everyone's helping and sharing, and you're trying to emulate that same thing within your club and your facility,

Starting point is 01:25:38 and it starts with you as the leaders of your facility of going out there and touching all these people and just making contact with them. It's such an interesting business. We did that all without Iowaska. Exactly. That's crazy. It's such an interesting business because on the one hand, you have gyms that are beautiful

Starting point is 01:25:58 and whatever fail, fail miserably. Make no money from day one in the red and tank and it happens a lot. And then on the other hand, I managed clubs that were profiting. This is profit after they spent everything and spent millions of dollars, one location for a year would profit millions of dollars. The difference between those two is incredible that you can find a business like that. And some of these clubs that were doing these huge profits

Starting point is 01:26:29 were not the best looking ones that I had ran. Oh, definitely. The club in Sunnyvale that I ran, now they grand open that one, or they remodeled that one finally. But when I ran that motherfucker, the ceiling caved in in the office is twice. The pool was broken consistently.

Starting point is 01:26:44 The water would turn green. In fact, we would joke about it and say was, the only emerald green pool in the world. That's some messed up. That guy got red eyes. Oh, dude. The weights didn't match. I'd have these iron plates over here.

Starting point is 01:26:57 These hexagon plates over here and shit didn't match. Dumbbells. But the environment that we created, the culture, and it was very successful. No, such thing as bad clubs, just bad leaders, man. That's for sure. I ran the arguably the shittiest club in the company, 505 dude, that's fucking capital Mickey.

Starting point is 01:27:16 It was one of the old ones, one of the first ones. It was the first one. Yeah, I ran 506, so they were literally open those two back, like way back in the day. Yes, some of the original gyms. It's on the East Side San Jose, which is in the heart of the ghetto of San Jose. It's definitely not your prime low rough. Not your prime location if you're going in as a manager trying to, to win, you know,

Starting point is 01:27:37 and try and make a lot of money, but we killed it. We broke all kinds of records out of that facility. I made a ton of money out of that place. And it was, it's because we created an incredible culture. And I'm Brian Salinas. That was a good time. Yeah, that might be arguably the worst. You know, one of the biggest objections. One of the biggest objections I would get. No, no begging you to check. They have no banks. That was my two. We used to we used to draw a bank account. No bank account. You cannot do this anymore. We used to drive them over across the street. Open up. Wells Fargo. We had this deal with Wells Fargo and I'd say, listen, I must get at least two or three

Starting point is 01:28:08 guests every single day that do not have a bank account. I need to set up the relationship right and just drive these people over there. I used to have, hey, Wells Fargo, let's set up, you know, a kickback. I used to have a guy that would come to my jam. I used to tell him to come in, set up a table, and I'd make sure when people signed up, you're going to go here, and John, and he would love it because he worked for Wells Fargo. So he's getting new accounts,

Starting point is 01:28:29 and these people would get, but that was my biggest objection, was that they didn't have, so they have to try and get a prepaid membership, whatever. But that club, consider this, just so people understand how big of a difference the culture makes in your gym. And if your gym is not succeeding, look at the culture, look at the staff,

Starting point is 01:28:48 don't look at your equipment, don't look at the, you know, how flashy it is. Those are the last places you should look. I walked into a club, this is a small club, it was the first club they gave me, I was 19 years old, so they gave me a difficult small one, just in case I fucked up, because I was so young. I walked in and that club

Starting point is 01:29:05 was the trouble gym and they were doing $60,000 a month in revenue, my first month, they hit over $100,000. That's a massive difference in the first month I went in there and they didn't spend a dime extra, in fact, I don't even think they marketed that gym at all. I had the same exact staff, I didn't change it, I think I fired one guy and yet we were able to produce 80% more revenue. I didn't change it, I think I fired one guy. And yet we were able to produce, you know, 80%.

Starting point is 01:29:27 I didn't even touch on that, that's a really good point right there. So that was a lesson I learned later on too, was, you know, and it's so hard for people to do this, but I highly recommend when you come into a facility that you get rid of most everybody that's in there. That's really fucking tough to say, and it's really tough to swallow, but it takes. Inevitably, I would fire two people at least. You would, you know, and the sales sides are maybe a little bit easier because it's a small amount

Starting point is 01:29:52 of people, the job is different, but like with the training staff, I had always come in and when I first started, like the first five years or so, I would try and, you know, get these guys and girls bought into my vision and how I do things and it was inevitable. How did they've been there for a year? Right, if they've been there for years and they had somebody before who they were attached to and my style was different, it was just this uphill battle for so long that it took

Starting point is 01:30:17 so much energy to try and get them on board with my vision. It would have been easier had I just let them go and moved on from the relationship and had someone else. And so, my first day is the fitness manager. So I was a trainer for four months then they made me the fitness manager. So here I am, the young kid, 18 year old kid. There was this juiced up,

Starting point is 01:30:36 like bodybuilder trainer who had been there for a couple of years. I think his name was Eric. I hope he's listening because he's an asshole. Anyway, this guy right away when he's an Eric. Yeah, and he was, when he's... Oh, an Eric. Yeah, and he was, you know, he was... He's the kind of, you know those guys

Starting point is 01:30:48 that take a lot of steroids and you know if they weren't juicing, they would be, they would look like nothing. But he was on so much gear, he was kind of big. But it's still like, you know, still not that impressive. He's just on shit tons of gear, shaved his head. He thought he would have the whole, the work, right? So this guy started hating on me right out the gates

Starting point is 01:31:07 as a trainer because he right was producing all the stuff and everybody was like, oh, this kid's so great. Right away, he was a dickhead to me. So as soon as I become manager, I call him in for a meeting because he was, he wasn't, I knew him, and he didn't do well. I sat him down, first words out of his mouth as we sit down, he goes, oh, you think you're a badass now?

Starting point is 01:31:23 And I said, I said, actually, I do think I'm a badass. And he said, well, what are you going to do? What are you going to do about it? And he's think he stands up. So I'm sitting at my desk. He stands up and says, what are you going to do about it? Put his hands on the desk. So I stood up and I looked at his face and I said, you're fired. And I waited to fight him. I was like, we're going to fight right now. And he was a bigger guy than I was. And he walked out the gym. But from that day, like everybody knew, like, okay, he's not, you can't walk on this kid. You can't walk on them because, you know,

Starting point is 01:31:49 just because he's a young kid or whatever, you can't walk on him. That was like going to prison. Bro, I'm telling you, that's exactly the move right there. You gotta get out there. Establish yourself. It'll be dominant that you can do their job better than they can do their job.

Starting point is 01:32:02 And inevitable, a couple of people are gonna buck you. The ones that buck you, you cannot fucking put up with it, you cut them right away because you have to set that precedence right from the gate. I flip otherwise, you're going. Otherwise you let one shower apple. Did you ever have anybody get in your face like that? Cause you fired them.

Starting point is 01:32:19 Have I ever had someone get in, no, I don't think I had anybody get in my face like that. I was, I tend to be the crazy one. You know what I'm saying? I'm the one that, I don't think I had anybody get in my face sighted out. I tend to be the crazy one, you know what I'm saying? I'm the one that, you don't want to do that. And Salinas, dude, they really have anybody. And Salinas, the guy, and I think his name was Curtis, he needs a shout out to, he was the AGM that was in the club

Starting point is 01:32:36 and he'd been there for three years. I walk in as the new general manager, his first weekend, he was supposed to run the club, because that's what the assistant manager does, right? They run the weekend. I call it 9 AM, 10 AM, 11 AM, he was supposed to run the club because that's what the assistant manager does, right there, run the weekend. I call at 9 a.m., 10 a.m., 11 a.m., he's not there. I drive my ass from San Jose down to Salinas. He walks in after I do.

Starting point is 01:32:53 I told him, you can leave now and not come back. He's like, I've been with the company big, big black dude. Gets in my face and I flip the desk on top of him. Pwwwwwww story, dude. This is a true story back in the day. Yeah, I'm trying to think if I hope he's listening. I'd love to hear from him. I don't think I had any real altercations like that. This was, you know, this was in the late 90s when it was the wild west.

Starting point is 01:33:16 Well, no, I mean, I was definitely around. I've seen desk flipped over. I've seen guys put fist through walls. I've seen a lot of crazy stuff like that. And I've seen other guys getting each other's face. I really didn't have, you walls. I've seen a lot of crazy stuff like that. And I've seen other guys get in each other's face. I really didn't have, you know, I was kind of like, I was young and like when I was there, I was 19-21 when we first started.

Starting point is 01:33:32 And so, and I've always been a self-aware type of a person. So, you know, I'm coming into this scene. I'm not cocky and overconfident yet, you know. Like that late comes later, you know. What was your first club? Was it the club you were working in? yeah, which was probably one of the greatest challenge I ever had which was so good that I I had to deal with that at a young 21 year old self, right? So I was 21 when I got promoted and I got promoted within the same facility that started so picture this so you passed up all these old dogs

Starting point is 01:33:59 Yeah, so I yeah, no, I come into this facility. I'm already the new guy, right? So I'm new at 20 and for a year, and it took me about six months before I started to dominate everybody. Six months to build my business. Once my business was built, then I was forever the top performer and then six to eight months after that I was promoted and they wanted to promote me within the facility, which now I'm 21 years old.

Starting point is 01:34:22 I'm only a year, a little over a year and a half or so of being a trainer. And now I'm all sudden telling trainers what to do and I'm the youngest one. So all of my trainers that are taking my advice are all older than I am. So that was, and then I was also friends with a lot of them because they were my peers. So we, they we went out drinking together, we hung out together on the weekends and now on the boss. So that was a lot of them when because they were my peers so we they we went out drinking together We hung out together on the weekends and now on the boss So that was a crazy that's a hard transition very hard transition And I learned the hard way with the then this is why I'm so big on getting rid of the staff because these were all people that I consider friends We all liked each other so in my mind. It was not a big deal

Starting point is 01:34:59 I'm just the boss now, you know saying I was already leading us I just wasn't doing it like from a manager point. I wasn't making more money Yeah, but they're probably thinking like oh he thinks he's totally so it became jealousy and hatred and and no one ever said anything to my face Because I I wasn't somebody that would do that wasn't an asshole to people the asshole side of me came later in life like that was Early on. I think I was a really nice guy to be around but I think that was actually kind of what early on, I think I was a really nice guy to be around, but I think that was actually kind of what made me become more of an asshole later on was because I realized like, these people, some people will walk all over you.

Starting point is 01:35:30 So you've got to have this. It's just like, it's just like when you're a kid in school, like you'd be cool, but you have to also assert yourself when somebody's trying, because if you let people push you around, then you're gonna get more of a... And I should use that word instead of saying asshole. I say that just kind of teasing and stuff because I think it can be perceived as an asshole,

Starting point is 01:35:48 but it really is assertiveness. That's what it is. Yeah, just you have to assert yourself. Because you can't let people, if you start letting people push you around, then more of that will not keep happening. Well, what it will, it just keeps happening. Yeah, what is it?

Starting point is 01:35:59 What you let happen, or what you allow. Yeah, what you allow you encourage. Encourage you. Right, so if you allow you encourage. Yeah, right. So if you allow people to walk all over you or talk behind your back or do these things in your facility, then you encourage it. So I was known to time. I was known as super cool.

Starting point is 01:36:16 I was always super cool with everybody, whatever. But if you pushed it or crossed the line, you knew there's an assertive side of me that's not gonna allow you to do that. And it was usually tested early on when I'd walk into a club. That was always tested at first and then never tested again.

Starting point is 01:36:33 It was always like the time I locked the sales guys on the roof because they were out there, smoking pot or whatever, and left them up there all day long. From that point forward, do you think anybody ever tested Sal again? Yeah, I'll never. They just wanted to see the cool side, which was the side that was always that's the

Starting point is 01:36:48 prison mentality. That's the biggest baddest dude whoop is that man of everybody. Right in front of everybody. No, I, and what's great, we're talking about the gym industry and that's obviously our expertise and most of our experience, even though we've done a lot of the things, but I really think it applies across a board and almost anything, any type of profession that you're doing. I think that even if you weren't even in a sales environment, let's just say you're

Starting point is 01:37:12 in a just a leadership role, if you're in a leadership role, there was a position before that that you're probably now leading those type of people, whatever that may be. And think of whatever job you want. I still think it's important that you come into that role even though it's no longer probably your duty to do the job of what the people you're managing. I think it's important for them to see that and for you to assert yourself that way

Starting point is 01:37:35 as this dominant leader. So people see that and then they end and we'll give you that first respect. And now they'll come to you and then it's much easier to lead when people are coming to you, asking you questions versus you coming in and start pointing and telling you what people are. You know what used to crack me up?

Starting point is 01:37:48 That I try to figure out why this works and I have a few theories, but it definitely works and it's the stupidest dumbest, silliest thing of all time. And that is putting up balloons in the gym. But whatever, am I wrong or I? The final day thing. No, you don't even have to say that. For whatever reason, if we put up a bunch of balloons

Starting point is 01:38:10 in the front or outside the gym, you would inevitably see more excitement, more guests, more traffic, and more sales. And my theories are either A, it attracts more people or B, it just gets the staff excited. Well, I think it goes. But it was hilarious, like anytime we put it up, oh, we're slowing down, put up the balloons today. Well, I think it goes, but it was hilarious. Like anytime you put them up, oh, we're slowing up.

Starting point is 01:38:25 We're slowing up. Put up the balloons today. Well, we talk about neurological pathways and stuff like that. I think that you could, you could relate it to this, right? I think most of us in our lives, it's associations.

Starting point is 01:38:37 Yes, if you, if you see balloons in cake, you know, does it, do you think happy times or do you think sad times? Right. You think happy times, right? I mean, it's, you gotta be careful with clowns. Right. Yeah, that it, does it, do you think happy times or do you think sad times? Right. You think happy times, right? I mean, it's gonna be careful with clowns. Right. Yeah. That's a great area. Right. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. There's, there's some balloons in my funeral. Like nobody, yeah. Nobody has balloons. Nobody has balloons at a funeral. Right.

Starting point is 01:38:58 Everywhere you see balloons, it's, it's, you know, it's tied to someone's mailbox. So you can find the party. Bro, I'm it's for someone's birthday. It It's one of the most it's one of the most ridiculous skills I learned from managing gyms was had a fucking make balloon arches and blow balloons How fast? What do we do here? Do you think you still got it in you? Bro, we did it. We did it We didn't mean you and I did it. Oh, yeah, we are tying. Well, was it that we were going for the kettlebell competition? Yes, there was a kettle. We had the kettlebell competition. You got it crazy with Buzz Blitz We rented a big helium tank and then Adam and I were up there

Starting point is 01:39:29 Every later and we were blowing them up and we started getting in our rhythm and I'm like, oh my god I've still got it. I've still got the bullet. We got it. We're time up But yeah, we used to be blue man. I love that amazing. I love my hand. I like crazy arches and like big old canopies and stuff And it's just the stupidest skill I learned from it. The next time we have an event here, it's fine. What do we have coming up? We have something coming up real soon here. I think it's when Jordan shallow comes and talks here.

Starting point is 01:39:52 Maybe we should do like a balloon. We'll do a balloon arch. We'll do a balloon arch for him when he comes in. Just do a shit telling him. Yeah, dude. I never tell you guys about the time I got the city of Sunnyvale gave us a fat ticket for balloons. Never tell you about this?

Starting point is 01:40:04 No. So it was end of month close out. There's non balloon days, like no, non fire days. No, no, no. No, it's a non balloon day service. And once I tell you, you'll understand. So it was end of month close out. And I forgot who we were competing against San Mateo.

Starting point is 01:40:22 Now San Mateo, 24th and it's back then, was like one of the nicest, coolest best ones. Like, there was San Mateo and Mountain View were like, Oh yeah, Mountain Views, huge. Like, yes, you had to be good, but you also, let's be honest, if you round those clubs, people walked in and bought memberships when you compared it to some of the other clubs.

Starting point is 01:40:40 I ran San Eval, which was all this fuck barrel. All this good location, all oldest fuck, like I said, ceiling falling in whatever, and here I am fucking, you know, competing with these guys and beating them. So this month, it was like head to head against Sam Mateo, which I think Todd was running at the time, which I used to love beating him. So anyway, he's running that club.

Starting point is 01:40:59 I'm running Sunnyvale. Shout out to Todd. Check that out, Todd. Not a good closer. Good man, Kyo, decent, disordered. I make Todd listen to this shit. I know he does, what's up, Todd? He knows it.

Starting point is 01:41:11 He knows it. He's to send me people because he's number one. So anyway, what I did is I got all my sales guys and we came to the club at four o'clock in the morning. So everybody got in at 4 a.m. and I got extra helium tanks. We had like four helium tanks. And what we did is we blew up balloons and we drove up and down. What was that? Danza Boulevard and

Starting point is 01:41:32 what road was that? Sunnyville, St. August, I think. And what we did is we tied up these long strings of balloons with this loose knot that we would put on the lamp post. It would flow all the way up to the top of the lamp post. And then you'd have this long string of balloons. Oh shit. At the top of the lamp post. I can only say I get air playing fucking things. Right, and we did that up and down the road. So you'd be driving and you'd see these really,

Starting point is 01:41:56 I mean, there's no- Where are these balloons going? Look at that, right, yeah. And there's no way to get them down. There's even these search lights and, you know, yeah, I would do that sometimes. But there was no way to get these down. The gymnasies, searchlights, and you know, yeah, I would do that sometimes. But there was no way to get these balloons down because it would float up, the string would float up

Starting point is 01:42:09 to the top of the lamppost, and that's where it would catch. And then it was super high, like go ahead and you can't get it down. There's no way you can get it down. So we did this up and down the road. We emptied four helium tanks, it was crazy, right? Whoa. And so we're in the gym and we're crushing.

Starting point is 01:42:22 We had all these appointments. People are actually walking in from the balloons because it led them to the gym, but it got windy. It got windy and the long strings of balloons were floating into the street. Oh, yeah. Oh, shit. So the fire department comes to the club

Starting point is 01:42:39 and they page me at the front, sell the front desk or whatever I walk up there and it's the fire department and they're like, hey, we need you guys to take down the balloons up and down the road. And I'm like, I don't know how to, I can't do that shit. I don't got a ladder that tall. I can't get up there. It's up there, bro.

Starting point is 01:42:53 And he goes, if you don't take them down, you're going to get, we're going to have to find you. And I'm like, well, that's what I'll take to find. Apparently we're going to win. Yeah, we'll get fine. That's fine with me. So booted them out. And we got fined. The president called me was so angry with the fine. I remember how want to win. Yeah, we'll get fine. That's fine with me. So booted them out and we got fine. The president called me was so angry with the fine.

Starting point is 01:43:07 I don't remember how much it cost. It was, I don't know, a thousand bucks or something like that. And I just yelled at me over the phone for it and I said, oh, really? Take it off the total, you know, $67,000 we did today. Yeah. And I'm still your first club and I hung up a phone on it. We had an interesting relationship.

Starting point is 01:43:21 But that was a, that was a funny time. I got, what a great idea. I know, I kind of sound like that sound so well you get a little gym yeah sounds so brilliant you know like flagging in like the airplanes you know well well dude it was floating in I know I was just that yeah that's dangerous yeah I can picture that that's not good you're trying to drive in front of your windshield anyway Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha free dot com you can get all of them doesn't matter how many get the raw free go check them out thank you for listening to mind pump if you're goal is to build and shape your body dramatically improve your health and energy and maximize your overall performance check out our discounted rgb super bundle at mind pump media dot com

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Mind Pump: Raw Fitness Truth - 802: How to Succeed in the Fitness Business

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