Mind Pump: Raw Fitness Truth - 873: Best Breast Supporting Exercises, How to Incorporate Stretching into a Workout, Rogan Debates & MORE

Episode Date: October 5, 2018

MAPS Quah! In this episode of Quah, sponsored by MAPS Fitness Products (www.mindpumpmedia.com), Sal, Adam & Justin answer Pump Head questions about the best angle for flies and presses for a woman who... is looking to build the muscles that perk up the boobs, how to incorporate stretching into a workout program, who they would like to face in a Rogan debate and whether Mind Pump has "made it." EAZE to the rescue! To assist with your root canal pain. (5:56) Another knock on the Pro-Artificial Sweetener Camp. Artificial sweeteners are toxic to digestive gut bacteria: study .(14:31) Extremely condescending to women? California Becomes First State to Mandate Female Board Directors. (19:46) The new wave of strengthening brain function. The effects of strength training on cognitive performance in elderly women: study. (30:18) Why Mind Pump is so successful. (37:36) #Quah question #1 – Which angle for flies and presses is the best for a woman who is looking to build the muscles that perk up the boobs? (43:19) #Quah question #2 – Do you have a stretching routine? If so, how do you incorporate stretching into a workout program? (50:31) #Quah question #3 – Who would like to face in a Rogan debate? (1:02:36) #Quah question #4 – What moment have you sat back and said Mind Pump “made it”? (1:11:17) People Mentioned: Warren Farrell, PhD (@drwarrenfarrell)  Twitter Joe Rogan (@joerogan)  Instagram Nick Curson (@speedofsport)  Instagram Dr. Jordan Shallow D.C (@the_muscle_doc)  Instagram Ben Pakulski (@benpakulski)  Instagram Mike Matthews (@muscleforlifefitness)  Instagram Dominic D'Agostino (@DominicDAgosti2)  Twitter Terry Wahls MD (@drterrywahls)  Instagram Mark Rippetoe (@CoachRippetoe) Twitter Links/Products Mentioned: MAPS Fitness Product Eaze **Use code MINDPUMP for $20 off + FREE delivery with your first order (Available only in CA)** Effects of the Artificial Sweetener Neotame on the Gut Microbiome and Fecal Metabolites in Mice Thrive Market California Becomes First State to Mandate Female Board Directors The effects of strength training on cognitive performance in elderly women Brain.fm Z-Health The Complete Book of Running - Book by Jim Fixx MAPS PRIME - Mind Pump Mind Pump FREE Resources – Everything You Need to Know to Reach Your Fitness Goals Get our newest program, MAPS Strong, an expertly programmed and phased strongman inspired training program designed in collaboration with World’s Strongest Man competitor Robert Oberst to trigger new muscle building adaptations and get you STRONG. Get it at www.mapsstrong.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. 25% Off your first purchases  How can you go wrong with this offer? To take advantage of this offer go to www.thrivemarket.com/mindpump You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at www.HealthIQ.com/mindpump Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Transcript
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Starting point is 00:00:00 Hey man, bring it on in for some love! Well, you seem a little tense. Here, I got just the thing. Give this Nephiles art varte you go. I had a Sherpa grind it up and pack it in the four skin of Zen's circumcised camel. Yeah man, this tea travelled all the way from the Himalayas, and it was blessed by Tibetan monks. Say, you have any saffron or juniper berry powder on you by chance? Uh, no worries.
Starting point is 00:00:34 I think I have some left over my Navajo neck pouch. Dude, I know what you need. You ever tried tantric horse Yoga? Literally changed my life. No, really man. It's intense. Super good for your stansers and your vestibular system. Archer back like this. Put your arms up and prancer pose, tilt your head back to get deep breath in and exhale with maximal force like so. Yeah, where you gone? When you're done trying out the latest health and wellness vads, just know we're here for you.
Starting point is 00:01:29 MapsVitnessProducts.com FitnessProducts.org If you want to pump your body and expand your mind, there's only one place to go. Mind up, mind up with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Inside this episode of The Mind Poo. Ooh, I like that's a new one. Inside. For the first 37 minutes, we do our introductory conversation.
Starting point is 00:01:57 We started by talking about Jessica's root canal pain, my poor girl, and Eaze came to the rescue. Now, Eaze is a cannabis delivery company available only in California. Sorry, everyone else. But we have a discount code. So if you go to ease.co-mindpump and you use the code MindPump,
Starting point is 00:02:18 you will get 20% off and- No, $20 off. Sorry, $20 off and thank you, Adam. Free delivery with your first order. Again, it's available only in California. Then we talk about a new artificial sweetener study. They studied six artificial sweeteners, and guess what guys?
Starting point is 00:02:34 What's that? They're all bad for you. Uh oh, that's impossible. Then we talked about Thrive Market and their new offer. Here's the offer. If you go to thrivemarket.com, forward slash mine pump,
Starting point is 00:02:44 you're gonna get 25% off your first order and free shipping on orders of $49 or more. We are hooking you up. Then we talk about California's brand new law for publicly traded companies is California going full socialism. The same way for it. There you go. Then we talked about exercise and cognitive function, new study came out showing it improved the cognitive capacity of elderly women by 19%. That's a huge boost.
Starting point is 00:03:16 Go work out. Then we talked about the beginning this week, taking new review winners from both iTunes and MindPumps public Facebook page. So check it out. If you wanna leave us a review, you can do it on iTunes or you can go to our public Facebook page. Of course, at the end of every week,
Starting point is 00:03:32 we pick the reviews that we like the most. They have to be five star. And we give out free, cool stuff like t-shirts to the winners. Yeah. Then we get into the questions. The first question was, which angle is best for flies and presses to help build the muscles
Starting point is 00:03:48 that perk up the boobs? I think Adam mentioned brain of fam at that part for some reason. I see it listed up there. Did I talk about brain of fam? That's brain of fam for boob lift. I don't know. We mentioned it somewhere.
Starting point is 00:04:00 No, it was before the questions. We were talking about the different modalities for improving our cognitive function. Oh yeah. Oh yeah. Very good sir. Thank you very much. Brain FM. Brain FM, you put it in your ears, improve your focus, helps you meditate, can help you sleep. If you go to brain.fm-minepomp, you will get 20% off. The next question was, do we have a stretching routine? And if so, when do we incorporate it into our workout routine?
Starting point is 00:04:26 Quick answer, no, we don't really do stretching, but we do priming. Let's change the word stretching. Of course, Maps Prime, one of our most popular programs. If you go to mindpumpmedia.com, you can enroll in the Maps Prime program. The next question was, if we were invited to go on Joe Rogan's podcast, the debate had to properly work out, who would were invited to go on Joe Rogan's podcast to debate had a properly work out
Starting point is 00:04:45 Who would we want to go up against? Who's someone that we wanted to debate we talk about the people who we'd like to argue with in that part of this episode? I called out everybody everybody bring it and finally the last question fanatic What moment did each of us say we made it or has that moment not even happened yet? Did each of us say we made it or has that moment not even happened yet, a little bit of a twist in that question in that part of this episode. And also, we're giving you what you want. We're asking for this forever.
Starting point is 00:05:15 Maps aesthetic, the body builder inspired Maps program, 50% off. Half off. Just for you guys. Yeah, I remember when we first launched that program, people went crazy for it. So if you go to mapsblack.com and use the code black50, that's BLACK and the number 50, you will get 50 percent off all month long in October. If you're interested in any of our other maps programs or bundles, go to mapsfitnisproducts.com. Otherwise, maps aesthetic, 50% off, maps like.com, black 50, half off, all month long.
Starting point is 00:05:54 It's a big deal. Bip-bip, bip-bip, bip-bip, do it. Bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip-bip, bip- That's easy. That's Star Wars? Yeah, that's the fucking... It's a Quantina scene now. Make me sick sometimes. That's it. Oh, bitch. I got disappointed with him. Maybe sick. Just made me sick. Dude, yesterday...
Starting point is 00:06:12 Expect better. Yesterday, poor Jessica, she had to get a root canal. Yeah. So they... Those are never fun. She just having a fun month, man. Fun month for her. We might as well get it all out of the way.
Starting point is 00:06:23 Mine, mine, mine. So anyway, she had a root canal where, I've never had a root canal or anything like that. I've never actually had a cavity. But they drill in your skull. Have you guys ever had a root canal? No. No.
Starting point is 00:06:33 You haven't? Oh, not a root canal. No. So I got my wisdom teeth for you. I was just saying, what other kind of canal did you get? That's a different canal. They went through a different way.
Starting point is 00:06:42 Yeah, yeah, yeah. He puts the anal and canal. So anyway, they drill a hole all the way up through to the root and just drill that fucker out. So it kind of sucks, right? So she did that and on the way home, her numbing medication is wearing off, which by the way, I love seeing people
Starting point is 00:07:00 after their faces are all, like, looks like they had a stroke, you know, from the, so she comes home and she's trying not to, I'm trying to make her laugh, because I think it's hilarious. So they drill a big hole in there, lots of pain. And she took a seat to manifest in for it, which is Tylenol, still hurting real bad.
Starting point is 00:07:16 So she's like, do you get me some edibles right now? I need some edibles right now. Wow. By default, do you go to the medical term of a drug instead of using Tylenol? Is that default for you? Because default for me is Tylenol. I wouldn't think or Advil.
Starting point is 00:07:31 You ask for it when I'm too sensitive. Yeah, Tylenol is different than Advil. You know why? Is that just practicing being a nerd your whole life so that comes naturally? Maybe profan or see the benefit. Well, it's like, you know what it is. It's okay, so when you call it, like tissue paper,
Starting point is 00:07:44 some people call it Kleenex. Right, right. Because the brand, total, it is. Total, yeah, yeah, yeah, yeah. So, like, in line skates, roller blades, viking it in, you know, it's hydrocodone, right? So I get it.
Starting point is 00:07:54 But that's what my point is, like, is, Why do I do that? Yeah. Because I don't buy Tylenol, I buy a Cedar Manifin, because if you get the generic brand, it's cheaper. It's cheaper. So I don't go to the store, that's all. That's all. So I don't go to the store with my stuff. That's all. Has nothing to do with being nerdy.
Starting point is 00:08:08 Everything to do with being cheap. So she's, I don't know which is worse. Yeah, I know, good excuse. So it's not that it's worse or better, it's gonna be honest. So she's like, I need an edible right now. So I'm like, I got the kids here, we're in a drive the nearest good dispensary and take me forever.
Starting point is 00:08:23 Ease to the rescue. Oh boy. Yeah. Yeah, I ordered gummies from Ease that they were 10 milligrams of CBD and 5 milligrams of THC each, because that is probably the best combination for pain. A little like a two to one ratio, CBD to THC, so she ate the edible inculmination with the acetaminophen and...
Starting point is 00:08:50 Do you think that... Do you think that gummies and chocolates and all that is going to be a thing still in the future and it's not just going to turn into pills. You know how the progression of pharmacy getting involved, like they're gonna turn it more into pills. I think they're gonna get attacked for sure. I mean, it's kind of silly. Yeah, I mean, some get me is to help my... What other drug is comes in like child candy forms,
Starting point is 00:09:17 you know? Oh, fruity flavor, cereal candy, they have that too, by the way. No, but however, it did come, there's totally tickets to the next level though because I think that they're Forseeing that legalization widespread national legalization is coming. Yeah, and when that happens you know You know legislators and bureaucrats are gonna try to regulate the shit out of it
Starting point is 00:09:41 Which I think is a bad idea because it'll just strengthen the black market But anyway one of the first things that they're gonna go after are edibles. And so when you get these things now, these edibles, they come in these childproof boxes. Very unique childproof. It's very smart. Some of the companies like Kiva
Starting point is 00:09:56 have really done a good job with that, right? They made a childproof box. It's a chocolate bar. It's funny too, because Adam couldn't figure it out. He almost ripped the whole thing. And how he turned into a champ Just like well, here's the thing to I mean we're familiar with like the standard pill bottle You know push down. Yeah child support thing or child
Starting point is 00:10:15 What is it? Yeah child proof? Mechanisms right whatever the fucking word I'm looking for for that. Guess mouse. What do you call it? It's a mechanism Word I'm looking for for that. Guess what you call it, it's a mechanism. Do dads. That works, right? Think of bobers. Think of bovers is where I was going. Go think of bovers.
Starting point is 00:10:32 I like think of bovers. But you know, we're used to that. You see it forever, but this cardboard box, it's like you stick your two fingers in one side, you pull the other way, the opposite direction, and then it's super confusing. But it's super confusing But it's and Google it shit
Starting point is 00:10:53 Well, bro, it's smart though cuz think about it like this is why I have a lot. Yeah, no kid is getting in that In fact 50% of the adults are in the same boat. Yeah, I'm trying to Google it Well, I think you know, I have a lock box if I if I do store edibles at all I have a box a box with a With a combination lock on it. In fact, my friend calls it a stripper box. Apparently stripper's travel with those when they do. Yeah, they have a lock box like that. Anyway, so it's in there because I can only imagine
Starting point is 00:11:14 leaving out a chocolate edible, my eight year old daughter, for sure, is not gonna say anything. She's just gonna eat it. Yeah. She's like, hey, it's a chocolate ball. They just think candy. Yeah, she's like, hey, I can have some, she's gonna gonna eat it yeah she's like hey it's a chocobal they just think candy yeah I say but hey dad can I have some she's gonna
Starting point is 00:11:27 like eat it and then afterward hopefully he won't find out yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah what's happening and set themselves up in a way that, you know, we'll keep them safe. It's very smart. The one knock I have on them right now is they're not everywhere because I get DMs almost every day. Oh, yes. They have to be careful. So I drive them back over to the East people and say, DM them or email them. It's got to live in a cooler state.
Starting point is 00:11:59 California. Yeah, I feel like if they're, well, they're not, they're not. And then I call her out of. No, I don't think so. They will be. not, they're not, they're not Colorado? No, I don't think so. They will be. I don't think so. I know.
Starting point is 00:12:09 I think it's just California. But I wonder why they wouldn't do separate divisions or something in different states, you know? What do you know? Like they have an ease in California and they'll open an ease in Colorado company, basically, in a sense, Colorado. There's something about why that doesn't happen for example
Starting point is 00:12:25 Kiva which makes I think the most the best mass produced Mainstream you could tell this thing. I mean it looks like you would buy it, you know at a local grocery store How well it's produced? Mm-hmm. I don't think Kiva bars and stuff exist in like Colorado and I didn't see him in Washington Yeah, when we were up there and I think maybe certain states have different laws. Like if it has to be headquartered and produced and grown here for it to come out of here. And it's probably a really complex process. Yeah. It's probably just too expensive for them to even worry about it.
Starting point is 00:12:56 Exactly. You know, so anyway. I'm sure when it goes full rack, they'll be, I mean, they're poised to be the major delivery service for all medical marijuana or recreation. Well, so be the Uber for sure. Well, that was just going to say, here's why I think companies like E's will explode. It's not necessarily because people want we delivered to the door, although that's part
Starting point is 00:13:19 of it. It's the work. It's the people that's a job, like Uber. Oh, no, yes, I know that, but here's why I think it's going to spread so much. And again, I don't think it's because people just want someone to drive to the door and deliver wheat, although that's part of it. I think a big part of it is what's happening with these, a lot of these states, with the legalization, is they regulate these dispensaries so much that they're not all over the place.
Starting point is 00:13:41 So to get to the nearest dispensary, it takes you 20 minutes or whatever. And so what these delivery companies do, they've created a market for delivery companies. You know what I'm saying? To where if you live in a certain part of California where some cities don't even have dispensaries because they make the regulations so silly, that if you live in a city where you don't have one,
Starting point is 00:13:57 but the next city does, maybe you could have someone come and deliver it to you. And so I think that's why there's a market, there's gonna be a market for something like that. And I think it'll blow up. Maybe we'll have self-driving ease cars at some point. Right, it should be kind of weird. You get that and like, door dash combo.
Starting point is 00:14:14 You know, you'll be like, you know, like that. Oh God, order your- You imagine, you guys rolls up with your two pizzas and your eighth weed in my pre-rolls? Thanks, pal. Oh, the future looks great. The future looks beautiful. The future looks great.
Starting point is 00:14:27 Dude, did you see there's a new study that was done by, by the way, I'm not surprised by the study, but whatever. This was done by, let's see, let me read who did this. They studied six artificial sweeteners, including Aspertame and Stucalos. Okay, so they test all of them.
Starting point is 00:14:46 Researchers from Israel and Singapore said that their findings offer further evidence that artificial sweeteners can damage health. So what they found was including Aspertaim, so they did Aspertaim, sucalose, saccharin, neotame, advetame, and acesulfame, potassium K. They found that all of them damaged gut bacteria that caused issues with the gut bacteria and killed good bacteria, and that toxins are released when gut bacteria are exposed to artificial
Starting point is 00:15:22 sweeteners in the lab. What level, so? Good question, we don't know. But here's a deal, who cares? You know why? Well, you're right, you should care about that. But, yeah, because if you have to do three pounds of it in order to list that, that's kind of whatever.
Starting point is 00:15:39 Yeah, that's a good question. I'll look deeper into that, however. Sorry, I didn't mean to challenge that. No, no, no, that's good. That's a good thing that you said that. So it's a good thing. I'll look deeper into that. However, sorry to me to challenge this. No, no, no, that's good. That's a good thing that you said that. So it's a good thing to know. However, part of it is the length of time that people consume these things, you know what I mean?
Starting point is 00:15:53 Right. Because we all agree that no matter what. I mean, I think if we're starting to see stuff point in this direction that you should caution how much you're consuming of this, because regardless of what the previous studies that I know people tout that are pro artificial sweeteners, you know, they use the, oh, it's totally safe
Starting point is 00:16:12 as long as you're doing less than 30. It's obviously not harm free. 30 diets, so does a day, it's the only way to be harmful. It's like, well, you may not do 30 a day, but who's to say if you do three a day for five years straight, what does that look like? And it's hard to study. It's hard to study.
Starting point is 00:16:28 Right. So it's long. And they're proven that it does affect your microbiota. So that's something to be concerned about. There's that. There's also that like sucralose, for example, they found was being stored in fat and people, you know, sucralose, they used to say, oh, no, it just goes through your body to find that metabolites are being stored in fat.
Starting point is 00:16:46 All right. There's studies associating artificial sweeteners with dementia, Alzheimer's, no hard, super hard connections, but when you add up this wide amount of data, you kind of got to shrug your shoulders a little bit and go, okay, well maybe we should probably not consume this all the time. Because I know people in our space in fitness, probably I would have to say hardcore fitness
Starting point is 00:17:13 fanatics probably consume more artificial sweeteners than anybody. I would, yes, right? Because protein powders, pre-workout, post-workout, bars. And a lot of times they're in like lower calorie options. So that's where they gravitate towards. Well, I think that's the reason why we talk about it. Post work out bars. And a lot of times they're in like lower calorie options. So that's where the gravitates were. Well, I think that's the reason why we talk about it. Because I think if you're just the average person
Starting point is 00:17:30 who has the occasional diet soda or you use a sweetener in your coffee every now and then, I think it's you're at less risk than this. Like you said, the trainer, like us. I mean, there was no doubt in my mind on any given day in the first 10 years of my career, could have been filled with two protein bars, a protein shake, two energy type of drinks. I mean, that was a staple day for me. In fact, it would
Starting point is 00:17:57 be less likely that I wouldn't have all of that in a single day and sometimes a little more, you know. Well, and two, I think that what's, because of the information that like the general public is getting now about the dangers of sugar, you know, specifically, I feel like a lot of products, you know, have emerged as far as like, the main labels are no sugar, right?
Starting point is 00:18:20 And so like somebody just your average person would go to gravitate towards like an energy drink that says no sugar and it's all like artificial sugar. Well dude, there's some government agencies that are advocating for sugar-free, you know, artificially sweetened like strawberry milk in schools because they're like, oh, we need you know, better health food. Right. Let's give them milk and-
Starting point is 00:18:40 Like I think that's, yeah, the healthier option. Yeah, like, oh, we're gonna give them just sugar-free strawberry flavor, you know, milk and that's gonna be, you know and that's gonna be better for them. So, you know, and the thing is, I think you're right, Justin, but I also think that the market for non-artificial sweetened products has exploded. That's one of the reasons why we see the explosion
Starting point is 00:18:58 of companies like Whole Foods, and then of course, Thrive Market, who delivers, you know, the largest retailer of non-GMO organic products online. Speaking course Thrive Market, who delivers, you know, they're the largest retailer of non-GMO organic products online. Speaking of Thrive Market, didn't they change their offer recently? What's their new offer that they're doing right now?
Starting point is 00:19:12 Sorry to get you distracted from what you're doing with their, but not a problem. 25% off your first order. Oh, that's a big one. There's free shipping on any order over $49. Oh, okay. Got it.
Starting point is 00:19:24 So that's for us, that's for our people. Yeah, yeah, okay. Oh, good. Got it. So that's for us. That's for our people. Yeah, yeah. There used to be a dollar and another doing it's just a straight percentage of what you, which is cool because if you're actually buying a decent amount of groceries, they don't be a more money for you. They have $2,100, save $25 bucks.
Starting point is 00:19:35 Yeah, yeah. And on a math. Yeah. Good job. Yeah, I was doing it. You know what I was bummed about was we just had Warren Farrell in the studio. Awesome. Awesome.
Starting point is 00:19:47 Awesome. Great. Great to see you. Yeah. What a call, Sal, on having him come down here. The guy was just a brilliant, brilliant man. And the way he articulates his points, it's just, how could anybody argue with it? I don't know how anybody could argue with him, man.
Starting point is 00:19:58 Or protest. I don't know, but obviously, I know there's people that are protesting. But I was bummed that he comes, and then literally the article that you sent over to us comes out the very next day, and I'm like, that would have been a great topic. Which article was it? That was the one on California making it mandatory for...
Starting point is 00:20:15 Oh my God. What the fuck? Can you believe that? What the fuck? I have to have female representation. California is just, it's seriously like losing their mind. So the law states that publicly traded corporations of a particular size or whatever I think
Starting point is 00:20:31 must have at least one woman on their board of directors. And it's entirely based on sex. So you have to have a female on the board, which I think is extremely condescending to women. Extremely condescending. Bro, it is, it's so fucked up and I had, it's so weird that you sent that to me. I sent, you see the text I sent back to that. No.
Starting point is 00:20:55 I was sitting down with my niece, who's 27 and she had her two friends that are same age and they're from New York. They work for Facebook and it was a really tough conversation for me to sit there and just kind of bite my tongue. It's the first time I'm meeting them. And it was the first time that I had met, there's three of these with all very independent, powerful women, like very intelligent. All of them have their bachelors or masters can articulate their points really well and listening to them talk about their work environment and counting how many Asian people or black people or Latino people are working on a group or a team and oh we need more of this or we need more that like
Starting point is 00:21:38 that. Now realizing that they're literally becoming the exact thing that they think that they're fighting right and I'm just I'm sitting back listening to them go back and forth and talk about their team and their staff and how so-and-so only likes white males and so-and-so says this and I'm like all this victimhood and this pointing the fingers shit going on and I'm going and I'm but at the same time too, really smart. Not a bunch of ignorant dumb girls that are just touting a bunch of bullshit. You could tell that they're smart, but the information that they're being fed is so bad. And I wanted to say something, I didn't say all I did say
Starting point is 00:22:17 was we talked about this today on the podcast. So you guys should check the podcast episode that goes up tomorrow. But people need to realize is that most, like America's been a capitalist society for a long time. The most important or valued color in this country, and it's genderless too, is green. Yeah, it's money.
Starting point is 00:22:39 If you fucking perform, you are an advantage, and if a company decides not to have you because you're a woman or whatever, another company will and they'll be an advantage. And it's been, we've had this long enough to see this play out. And statistically speaking, when, you know, in Dr. Warren Farrow, even, you know, went over some of these statistics, when women with an MBA start their own business, the reason why they start their own business or the reasons are very different from the reasons why a male MBA starts their own business.
Starting point is 00:23:10 So a male MBA starts his own business typically because he wants to make more money. A female MBA will start their own business because she wants more flexibility with her work hours and wants to be able to do other things besides just work. As a result of that, the female MBAs earn about 49% less than the male MBAs, but it makes sense.
Starting point is 00:23:28 Obviously, that's not what they're valuing as their number one value. So what you end up having with these people on the board, first off, if you're on the board of a publicly traded company, the odds are you're probably working 70 hours a week. You're probably traveling a lot. It is the top number one priority of your life. Ask anybody who's in that kind of a position, how hard it is for them to be with their
Starting point is 00:23:57 kids and their family, how, you know, what their number one goal is in part. And it's really just ambition and drive to perform at work and make money, which statistically, this is a fact, men place more value on than women do, and it doesn't mean one is better than the other, it just means that we're different. So the pool of women who would be in that position is just smaller. That's why there's less representation, Not because a bunch of people are sexist or whatever. And sexism plays such a small role that we can't even, when we control for all these factors, the difference between men and women in earning a lot of stuff, economists will say this all day long, is negligible. So to make a law that says you have to have a woman on board is condescending both to women.
Starting point is 00:24:47 And, you know, for the companies, like, what a strange position to look at all your applicants and be like, okay, we have to pick a woman. How matter you when you're about to fill up as a CEO of a company, you're about to fill a position on the board that is extremely crucial because somebody's moved on or whatever and you have all men, you just happen to have all men, you don't have one woman yet and you've got three candidates, two of them being men, one of them being woman. And the woman, the one that's a woman is just not as good, maybe she's not as experienced, maybe she's not as talented, maybe she's not as proven, whatever that may be.
Starting point is 00:25:20 And because of this law now, you have to hire her instead of the other two candidates that may perform for your company better. And then, you know, it's funny that we're talking this way about women. I would say the same thing with men, I think it'd be stupid of her. Oh, someone to put a law that one man needs to be in there. And then if I had,
Starting point is 00:25:36 because the exact opposite situation can happen, what if I had to have a man on my board, and in this case, I have all women on my board, and I've got to hire one more person, I've got three candidates and the two guys are better than the girl and I've got, or I mean the two girls are better than the guy and I've got a higher, or higher the guy but I wish I could get the girl. It just makes sense. It just points to that whole argument for equal outcome, like how flawed that philosophy
Starting point is 00:26:00 is. And you know, it's, it is. It's condescending, it's patronizing, it's, you know, women are definitely and you know it's it is it's condescending it's patronizing it's uh you know women are definitely uh you know a powerful force and and you know can be in the workforce and can definitely represent not to see you level and are there's plenty of them out there to you know admire but to force that and to just have them sit in as a representation of it without like going through the same exact processor by else. It's a clearly sexist law.
Starting point is 00:26:29 Clearly. It is sexist. Now a sexist law is one that lists gender in the legislation. In other words, you must hire a female. You must do this with a male. You must do this with a female, which is illegal. Okay, so I don't even know how they're gonna uphold that.
Starting point is 00:26:45 I can pretty much guarantee you it's gonna get challenged because of that. So it's absolutely silly. Imagine if you're the guy who is qualified for the job, but because of this law, now you don't get it, it goes to a woman. Also, imagine if you're that woman, could you imagine if you're the one woman on a board?
Starting point is 00:27:02 Right. The one, let me imagine if you're one woman on a board of male directors, and you know deep down inside, like, well, I know why am I here because I'm good? Am I here because they have to put me here. It's silly, it's absolutely silly, and it's scary that we create things that don't exist, and then we try to, or issues that potentially don't exist and then we try to create solutions
Starting point is 00:27:26 I think the intentions are pure The way they start right the unintended consequences to these times right I think and we can't talk about this with Warren right. I think the intentions are right like I think they're they're looking at these companies that You know, maybe intentionally don't hire any women and maybe they maybe there was actually great candidates that were women that should have been put in there. And because of that, this is one step in the direction to keep these companies from being sexist and doing this. Well, I just, but here's the thing too, though, like, and I know that argument, and I've
Starting point is 00:27:58 heard that a lot, you know, like, we want more representation. We want more of a female voice, but who's to say that there aren't men that are voicing these concerns for women and that there are men that think out there in terms of challenging ideas and all that that may present the same exact argument. I do not think it comes from a pure place at all. I think it comes from, I think politicians do it because it's virtue signaling and it's a great way to, for your voting block to feel victimized and for you to look like the hero. So that's number one. I also think that if you look at everything through the lens of men or oppressors and women are oppressed, men are strong
Starting point is 00:28:39 and women are weak, then it sounds like a good idea. Oh, women are so weak, we need a law to help them. If you think women are weak, then yeah, it a good idea. Oh, women are so weak, we need a law to help them. If you think women are weak, then yeah, it does make sense. If you think women are strong, then it makes no fucking sense. I wouldn't look at women and say, oh, we need to pass laws, specifically, that say women need these special things because they just can't compete with us, you know what I mean? And I feel bad for them. I don't think it's pure at all. I think it comes from a terrible place. And I think people are easily manipulated into feeling like victims.
Starting point is 00:29:07 And I think when you feel like a victim, you will do what people who propose to help you, tell you to do. It's an old fucking game. And it's silly that we're still doing it. And it's sad that we're doing it. And I think it's terrible. And I think California is putting,
Starting point is 00:29:22 we're putting ourselves in a position where we're going to look, California is putting, we're putting ourselves in a position where we're going to look, California is a monster economically, but we've been bleeding residents for a while now because of some of these insane policies that, you know, people are starting to leave. They're leaving in droves and it's not, it's not a good thing.
Starting point is 00:29:38 Does that mean we're gonna have one woman on our board? Yeah. Is that, is that mean? I, for publicly traded. That's what I mean. If we were to publicly. If we were to go public at one point, that means we would have to.
Starting point is 00:29:49 What if one of us identifies as a woman? Does that show? Oh, good. Excellent point. Let's get angle. We should Ro-shambo for who has to do that. I mean, you are probably more like a sex change. Who adjust them?
Starting point is 00:30:00 Yeah, I think so. Only because he'd be hot. Yeah, that's what I mean. I mean, he'd be hot. If this goes, this goes direction. I mean, if you guys think so. And we he'd be hot. Yeah, that's what I mean. So if this goes, if this goes this direction, I mean, if you guys think so. And we don't find a suitable woman to be on our board, then you're gonna have to identify
Starting point is 00:30:11 as something different. Yep, yep, yep, yep. We'll see how that works. Dude, so another cool study that was just published, the title of it was the effects of strength training on cognitive performance in elderly women. Ooh. So they actually, they actually tested cognitive changes
Starting point is 00:30:28 in these elderly women as a result of strength training. Now, I've observed personally improvements in cognitive performance in my elderly clients. And I've also noticed the slow down and decline of cognitive performance in my elderly clients who had things like dementia. I've had clients who had dementia, I would just strengthen training with them and their decline was very, very slow then when they stop weight training, the decline just accelerated. They found a
Starting point is 00:30:57 19% increase in cognitive capacity through their tests. Now there's a 58% increase in upper body strength, 68% increase in upper body strength, 68% increase in lower body strength, but then a 19% increase in cognitive capacity. It's actually a lot. That's a decent amount for a short study. Right. Absolutely. Now, here's the argument I'm gonna make.
Starting point is 00:31:17 Do you think, because I think I can argue this pretty well, do you think compared to other forms of exercise, resistance training is superior for cognitive performance or the same? In other words, if these older women just did walking and running or yoga or whatever, do you think it would notice the same? Well, you could argue that it presents more variables, you know, with resistance training and weight bearing exercise. So more novelty, more novelty, more neural pathways. And just as far as building strength is concerned, like I know that there's more energy and resources in that direction.
Starting point is 00:31:55 So yeah, that's a, that's a, I would agree, that would be my hypothesis. You could try and argue at the other way of doing like a lot of stability type stuff. I mean, just because you're having to balance and with that reactive type of neural work. Yeah, you could, I could see arguing that. I think it would get the brain to fire, but yeah, I think there's still a little bit more variables in substance with resistance training. Yeah, so I agree with Justin for the, like you said, the novel, the fact that your resistance
Starting point is 00:32:26 training is far more complex in terms of movements and balance and angles. It's very modifiable. If you walk, you're just walking over and over again. Anytime you do a new movement and you perfect that new movement, there are new neural pathways that develop as a result, which is good for the brain. It's good for the brain to do that. But the other thing too is, one of the strongest contributors to cognitive decline is the brain's inability or the declining ability
Starting point is 00:32:54 to utilize glucose. It's like, you know, they call Alzheimer's in dementia, type three diabetes, right? And nothing improves the body's ability to sensitize to insulin and to utilize, you know, glucose or sugar more efficiently and effectively than having more muscle. You know, I mean, like if you have more muscle, your, the, the, the way your body will react to insulin improves dramatically so you don't need more insulin and your body's ability to
Starting point is 00:33:25 uptake and utilize glucose is improved dramatically because muscle is one of the largest, you know, tissues in the body that does that. So building muscle, I think, will have more of that indirect effect. I think that, yeah, I definitely agree with that. I also wonder, you know, when you go through like more of a rigorous cardio routine, how you get, you know, carbohydrate and glycogen depleted as a result. So that in terms of like, because like the third with Alzheimer's talking about that being like the third type three diabetes. Thank you. You know, I just curious as to that being, that's valid in terms of cognitive health.
Starting point is 00:34:06 Who was it we were just talking to? Was it Brain FM that was telling us about what like a lot of the sports teams are doing right now where a lot of these athletes are strength training, doing some sort of hand eye coordination and then like reading and solving math problems. Oh, interesting. Yeah.
Starting point is 00:34:21 Who was it Brain FM? Who was it that we were talking about? I don't remember. I think so. Do you remember that conversation? I can't remember I can't put my my finger on it. Well, I just know and I know there's there's like Z health There's there's like certain modalities that are really popping up that are addressing cognitive Training and cognitive function and improvement, you know of brain health overall and I think that that's like the new wave
Starting point is 00:34:43 It is of training that people need to really pay attention to. Well, I think we've, I think we've evolved, especially in sports over the last 20 years, so much in comparison to the previous 20 years. And I think we've got to that point that everybody knows that hard work and practice and consistency and diet, all our major key components to success as an athlete.
Starting point is 00:35:04 I think more and more kids are piecing this together at a younger age and being consistent through life. And this is why we're getting these superstar athletes. And now the next wave, like you're saying, Justin is to concentrate more on the cognitive function and actually increasing and improving that amongst the other four keys really. So that's interesting to me.
Starting point is 00:35:23 And I think if you can combine strength training with hand eye coordination with some sort of math or reading skills all combined together, I imagine that. I think your ability to react and think without thinking is probably one of the most important things I can imagine in sports. And so practicing hand eye coordination probably would improve that.
Starting point is 00:35:46 I would assume, right? I would assume it improves your ability to think quickly and react versus having to stop and pay attention and think about what you're about to do. Right, right. So it only makes sense. And because the sporting world, the professional sport world is so competitive,
Starting point is 00:36:02 obviously it's competitive. That's why athletes get paid so much because there's so few people that can perform at that high of a level that when you have that much being invested, when you have an athlete that you're spending millions of dollars a year on, you for sure are going to invest, it's like having an expensive car.
Starting point is 00:36:17 You're gonna spend every single, you're gonna do everything you possibly can to improve their ability to compete and perform and the mental aspect that's got to be probably the most important aspect that I can think about. So it only makes sense. But yeah, I think we're entering into an age soon where resistance training will be the recommended form of extra solid standard.
Starting point is 00:36:41 Yeah. I think that's going to be the one that that doctors are going to start telling elderly people especially rather than saying 30 minutes of extra standard. The gold standard. I think that's going to be the one that doctors are going to start telling elderly people, especially rather than saying 30 minutes of vigor is... It would be a huge win if we could get steer people over more into resistance training versus just walking and giving this sort of basic sort of advice. It'll be interesting to see how that impacts our business. Because we're at right now and the programs and what we sell and how we monetize, I'm really curious to see if some national news like that
Starting point is 00:37:12 will send like a flood of people now searching and out information regarding that. And if we will actually see an uptick in the business just from news like that. Nobody's made resistance training. Nobody's really made the case for mainstream application of resistance training. It's still not.
Starting point is 00:37:30 Like when most people, let's be honest, what we're doing right now, this is part of it. So people had some questions I was looking at the quality like regarding the success of the business. And one of the things that, why MindPump was so successful is we didn't focus on the five to 10%, we focused on the other 90% of the population is, which is because we knew that that was most of the people that we were training
Starting point is 00:37:55 in helping when you look at the space and even some of our friends and peers, like we absolutely love and adore, like they are, they their programming and the stuff that they speak to is for a very small demographic of people. It's somebody who is just in a powerlifting or just in a bodybuilding.
Starting point is 00:38:12 It's like when I look at the thousands of clients that I've trained over the 15 plus years, I go how many of those of that have I really trained? Like they're a very, they're definitely a minority by large. Two percent. So nobody was really addressing programming for everybody else.
Starting point is 00:38:32 It's really, it's really good. But it's not just programming, it's also just making the case. If the average person, I'm talking about the average average person. Well, that's because all the programs go out. They're all five days, seven day a week type of programs. And if you're a fucking businessman or woman who has two kids and life happened, and you don't really care about looking
Starting point is 00:38:51 like a cover of a magazine, a program that says five days a week or more doesn't sound appealing to you. But it's even more than that. It's like if you take the average person, the average 45 year old person, who doesn't work out or whatever, and they decide, oh, I need to improve my health,
Starting point is 00:39:03 I think I'm gonna go run or I'm going to go walk. Like those are the first things that people go towards. You know in the 1970s there was a running revolution. There was a book that came out that talked about running and it literally made running mainstream because before that it was not. Dude, here's another reason why you need to watch Anchor Man. He's like talking to his girlfriend. We're going to try this new thing called jogging.
Starting point is 00:39:25 Yeah. It's real popular right now. I can't believe you've watched that man. I still have to go watch it. Oh yeah, no, it's funny because that was, yeah, exactly. That became like mainstream. Like that's the way to get fit and in shape. Like that's your, can we get to the book right there?
Starting point is 00:39:41 The complete book of running. That started a trend where the average person now Decided that if they wanted to work out or get in shape that they would go running and I think that that needs to happen Or it's starting to happen with resistance training resistance training still is not mainstream like the average person When they think I'm gonna go start working out. They don't think I need to go lift weights at all They think I'm gonna get on our treadmill or get on a piece of cardio. Yeah, it's still not mainstream But it needs to be and it's funny. I got interviewed earlier on Paleo magazine and actually the interview a great great podcast. You did phenomenal job
Starting point is 00:40:17 And we got into a little bit of a debate over and discussion over paleo diets and how in the past we've said that, you know, sure paleo diets probably healthier for most people, but we're not cave people today. Modern life is different and cave people ate bugs and sticks and animals and shit that, tendons and stuff that we don't eat today. So we got into a little bit of debate about it. And so I tried to explain why I think
Starting point is 00:40:43 paleo probably generally for most people better, but why it's might not even still be ideal. And one of the main reasons why, and I love talking because it helps me get my, this how I think. And so I think I made a really good point. You know, when you look in the context of paleo life or hunter-gatherer life, it's a massive advantage to have a thrifty, efficient, slow metabolism. It's a huge advantage.
Starting point is 00:41:07 You're moving a lot and you don't have food accessible all over the place. You want a slower metabolism. That's what makes it easier for you to stay alive. If you have a super fast metabolism, you're fucked because food is hard to come by and you're walking and running and doing a lot of things the shit all the time.
Starting point is 00:41:21 In modern life, it's the opposite. Having a thrifty, slow, efficient metabolism is a massive disadvantage, mainly because we don't move a lot, and because food is everywhere, and it's easily accessible, and it's highly palatable. I can have any flavor, any texture, any color,
Starting point is 00:41:37 super cheap, you know, processed food whenever I want. So in the context of modern life, you want a faster metabolism. It's the best insurance. It's better for a faster metabolism. It's the best insurance. It's better for your insulin sensitivity. It's better for burning calories, burning body fat. It gives you better mobility. It counters your sedatory lifestyle. You want a faster metabolism. And the best way to fat to speed up your metabolism is to build muscle. And when we look at the context of building muscle, is the paleo diet the best way to build muscle?
Starting point is 00:42:06 No. You need some carbohydrate. That's right. Adding some starch, and by the way, individual variances are of course notwithstanding, but for the average person, if they can tolerate it, or whatever, throwing in some starches, some rice or some potato or whatever,
Starting point is 00:42:21 you're gonna probably build more strength and more muscle, and as a result of that, I have a faster metabolism, which, in the context of modern life, is a wonderful insurance. And so these are all the tight, you know, this is how we need to discuss these kinds of things, I think, and resistance training is just, it's the form of exercise that people need to be,
Starting point is 00:42:39 getting into, and I think it needs to go mainstream. Right. Quick call. I'm going to fly everything. Max Claw. Today's Claw is brought to you by Max and Obolic. If you're looking to maximize your overall muscle and strength, Max and Obolic is the perfect place to start. With a full 30-day money back guarantee, there is absolutely zero risk. So what is your waiting for?
Starting point is 00:43:03 Go to mindpromidia.com and get started today. It's the motherfucking flaw. Eaglish landage. Quique-quique. First question is from Lindsay Wundov. Which angle for flies and presses is best for a woman who is looking to build the muscles that perk up the boobs? Ha, ha, ooh.
Starting point is 00:43:24 You know, so under boobs. This reminds me of a couple studies that were actually done on a very similar topic. So did you know that wearing bras all the time, support actually increases the saggingness? Right, it would add your feet and muscles. Right, add your feet and muscles that are responsible for holding your boobs up.
Starting point is 00:43:44 Makes total sense to me. Yeah, because it's like you're wearing something that's preventing those muscles from holding it up so they just totally get feet and muscles. Right. At your feet and muscles that are responsible for holding your boobs up, makes total sense to me. Yeah, because it's like you're wearing something that's preventing those muscles from holding it up, so they just totally get weak and out. It's like wearing a cast on your... You know, it's funny, people believe the opposite for a long time, because I think it's because of National Geographic magazines,
Starting point is 00:43:57 like they'd see women hunter gatherer, women who already had children, so they had saggy boobs, they'd be like, oh, you get them National Geographic boobs or whatever. And so women get snatched geos fault, you get them gnash-new geographic boobs or whatever. And so women gets gnash-yos-fall. Yeah, gnash-yos. I do. And I think women thought that pretty much.
Starting point is 00:44:10 I think bras just make everybody's boobs look amazing. When they're all, yeah. So I'm saying, so I think that's really where it comes from. But yeah, I mean, on to that point, Sal, building the upper chest. Now, why not the lower chest? Well, it's not that nod. It's just that building the upper chest, you know, now why not the lower chest? Well, it's not that not. It's just that building the upper chest is going to support that more, you know, it's not that like I would tell a client that says that. So if I had a
Starting point is 00:44:32 client that specifically said that, which by the way, most of my female clients never came to me and said, I really want to build my pecs, you know, if they ever were interested in chest exercise, it was for this exact reason. They said they would say, you know, is there exercises we can do to perk the boobs up? And so much of my training for their chest would be geared around incline, incline flies, incline presses, a lot of incline work to build that upper chest.
Starting point is 00:44:57 And either one, give that kind of illusion that their boobs are sitting up higher because you're building a little bit of cleavage at the top. Right, right, you create a little bit of cleavage at the top. Right, right, you create a little bit of cleavage at the top so you create that illusion. And like you said, to support your point, you're building those muscles that help support keep them from sagging.
Starting point is 00:45:13 Right, and like to go further into the support of it and like eliminate the bra on a sense by training. And we work on building the muscles where we get into the retracted shoulder position. And so I'm building. Great point, great point. Yeah, my rhomboids and rear delts and I'm really kind of focused on building strength
Starting point is 00:45:32 and support to be able to stabilize that position of presenting the chest. Yeah, strength and those mid shoulder blade muscles, right? You get better posture. There's also a lot of myths around still, they still exist today. We get questions, we still get questions like this where women are afraid to do chest exercises
Starting point is 00:45:50 because they think it's gonna make them lose fat from their boobs. You lose fat overall. Spot reducing. When you start working out and you notice your boobs are getting smaller, it's not because you're training your chest, it's because you're getting leaner overall.
Starting point is 00:46:06 And your body tends to burn body fat from where you're genetically predisposed to do so. And for many women, the boobs is one of the first places that for them unfortunately they'll lose body fat. But you can't spot reduce. So if you train one part of your body, you're not going to burn tons of body fat from that one area you're training. It's the systemic effect that fat does not convert into muscle and muscle does not convert. Oh, that's a big one, dude. It is. I can't believe I still need to say that, too. No, people still believe it.
Starting point is 00:46:37 Two totally different tissues. It would be like turning, you know, iron into gold. It's like alchemy. You can't two totally different, you know, tissues. Well, I've tried, you know, tissues. People have tried over centuries. They did, they did. They did a lot of time and money on that. But yeah, when you work out the muscles of the chest, because they tighten up and strengthen,
Starting point is 00:46:53 they will pull things up higher. Also, when you develop the upper chest, like we talked about earlier, you kind of get a little bit of that cleavage in the middle as the pec muscles. And here's the thing, like imagine the opposite, right? Imagine a woman with boobs who has no chest muscles whatsoever.
Starting point is 00:47:10 So what you see in the upper chest is like a little bit of ribs and then boobs. It's going to give the appearance of more of a sag because it's super skinny and then boobs at the bottom. When you build up the pecks, besides the fact that those muscles lift up the boobs a little bit anyway, because you have a little bit of that cleavage at the top now because there's some muscle, the
Starting point is 00:47:28 illusion now appears that your boobs start higher rather than starting lower. So upper chest is something that you definitely want to do. And very few people I not work out a particular part of the body. The only time I didn't train chest in women was when women had breast augmentation and it had caused them to have such bad forward shoulder that we would stay away from. Which is really common.
Starting point is 00:47:55 It is. It's actually really common. Dated a girl who had breast implants and she had really bad forward shoulder and that's all of her training. In fact, Justin trained her for a while. All of her training was geared around her back and retracting and getting it back. We did very little pressing in front of her.
Starting point is 00:48:12 Yeah. When they put the implants in, it's under the muscle, typically, which pulls the peck muscles forward, so essentially making them tighter, which then pulls the shoulders forward. Of course, after augmentation, right after the surgery, they put you in this very constrictive bra that you have to wear all the time for weeks in the beginning, which is enough time to change how you hold your body in your recruitment patterns.
Starting point is 00:48:38 And then after that, many women are encouraged to wear this restrictive bra every night because it encourages the implants to settle rather than rise up in the chest, which is one of the problems with implants sometimes will come up and then women are unhappy. And so these bras are literally designed to pull your shoulders forward to keep everything
Starting point is 00:48:59 tight forward. So you end up with this really bad forward shoulder issue, which then usually takes me months to correct, and frozen shoulder goes up quite a bit in this population. But I will say this too, we're talking about incline, but it's also a good idea to do high incline exercises. So typical incline, what's the degrees of incline or regular incline? 45. So I even have women do 55 degree incline where some bench is like military press.
Starting point is 00:49:27 No, it's in between, right? So it's in between military and in between incline. So it's a little higher to really hit those upper peck muscles up by the collarbone and to get a really good range of motion. And when you're doing incline press, I've seen a lot of people do this mistake. When you're doing incline press, when you do a regular bench press, we teach you to tuck your elbows a little bit, keep your chest high, pin your shoulders down and back.
Starting point is 00:49:52 And so the bar tends to come down to maybe right above nipple length or maybe right at nipple length. So your elbows a little bit tuck. When you're at an incline, you actually want your elbows to flare out more and you want the bar to come to your collarbone area. Because I've seen people do the elbows tuck thing with an incline, and it's actually not
Starting point is 00:50:10 the greatest biomechanics. It actually turns into more of a delt exercise at that point. So especially if you have a high incline, elbows out, good posture, bring it down to the collarbone, and that's gonna target those really high muscle fibers in the upper chest. Next question is from Kitty Olas. Do you guys have a stretching routine?
Starting point is 00:50:30 If so, when do you incorporate it into your workout program? That's our prime. Yeah. That's what that is. I mean, it's weird to call it stretching anymore to me because stretching has a different connotation for me now. I tend to just think of it as priming my central nervous system more than anything. So it's whatever is beneficial for me, especially for a workout, I'm going to make sure that I basically get those movements
Starting point is 00:50:58 in ahead of time. So it applies, especially when I'm doing a chest day. I think my routine for that, I'm constantly, you know, pitting my shoulders back and retracting my shoulder. And so I'll do movements with rubber bands or with a stick that's really gonna promote that and really prime and fire that central nervous system to respond accordingly. So that's one of my go-tos. That and opening up my hips with a 90, 90,
Starting point is 00:51:26 and then, you know, getting some lateral movement in as well for squats. Have we talked about how stretching can be bad? How long has it been since we've discussed? We mentioned it, but I think we should probably bring it up again. Yeah, because I think that's a common one that won. I didn't know for a very long time. I mean, I think I was like most other people where you did the generic basic stretches before you went into a lift.
Starting point is 00:51:51 Sometimes, I'm shit, I remember early on as a trainer, I would send clients over to the mat to stretch before they would come work out. I mean, just not knowing any better and thinking that I was helping them and doing the right thing and stretching muscles that were tight and that was my idea and theory. But later on and really understanding the science behind that, that's not an ideal time to
Starting point is 00:52:13 be stretching somebody, especially when you're doing deep holds for 30 seconds or a long moment. You could hurt yourself just by stretching. There is an optimal length tension relationship that's established. You need certain muscles to be tight and ready to respond accordingly with that. So it's like the common thought of just trying to open up and stretch to like the length for your entire body is flawed. Yeah, just to put it in layman's term, if you stretch really, really well, static stretching, old
Starting point is 00:52:46 school, you know, you hold your, you know, touch your toes, hold the stretch or get into the splits, hold the stretch or whatever, before you work out, you will effectively increase a range of motion. So you will go into the, to the workout with, you know, maybe two or three more inches of range of motion to what you can do. Now here's the problem with that. You don't have any strength in that range of motion. So now I go work out and I'm squatting two inches deeper than I would if I didn't do those long hold type stretches. And the problem with that is when I get into that final two
Starting point is 00:53:21 inches, I lose stability. My body doesn't have strength in there because you can increase range of motion without increasing strength. And I think that's why we say the connotation has changed is because now the goal is increase range of motion and have control over, not just increase range of motion. Range of motion, you don't have control over,
Starting point is 00:53:39 is instability and will increase risk of injury. So if I just give you a bunch of range of motion and you go work out and you don't have any control over it, and you play in that range of motion with weights, the odds that you'll hurt yourself go up dramatically. And the studies support this. When they have people do static stretches, they find more muscle tears, more sprains,
Starting point is 00:54:01 and more injuries, versus when people do what's called a dynamic stretch or just a basic warm-up where they're just getting their body warm or which is superior to all of those things, which is, you know, specific, directed priming where you're turning on muscles in a way that allows you to have control over new ranges of motion. When you don't do those things and you go and do static stretching beforehand, you hurt yourself. You know, one of the things I like about resistance training also, and I know I sound like
Starting point is 00:54:27 this huge advocate for it, but if you do resistance training properly, you're challenging your ranges of motion with the weights that you're lifting, aiming the appropriate way. And so what I mean by that is like, when I get into a squat, I happen to be pretty tight in my lower body. That's the part of my body, I would say, is probably the tightest. And so when I'm squatting, I'm constantly challenging my range of motion with control. So I'll get into my squat, I'll go down as deep as I can where I feel like I have control over, and then I'll come up, and then I'll go down deep as I can with control and go up. By the time I get to my second, third, and fourth set, I've increased my range of motion throughout the sets, but each time I'm doing it, I'm doing it with control and I'm doing it by increasing strength.
Starting point is 00:55:09 You're gauging it so you can actually feel the threshold of where it drops. That's right. It's like I'm effectively stretching, but I'm doing it in a way where, and when I do this, by the way, I'm not challenging the weight that I'm lifting. So it's not like I'm maxing out and I'm pushing range of motion. I'm literally going lighter and then I'm challenging range of motion as I do my sets. And it's effectively a better way of stretching. It's a more basic way of stretching than priming, but it is still more effective than the static
Starting point is 00:55:41 way. Ideally, what you want to do is you want to prime. So what does that look like? Here's a good example. Here's a good example. So, let's say you're going to do some chest exercises and you have forward shoulder, where your shoulders kind of roll forward
Starting point is 00:55:55 and maybe they shrug a little bit, so you tend to get tight in the upper neck area and maybe your shoulders tend to bother you sometimes when you work out your chest. So, what I'm going'm gonna wanna do in that situation is I'm gonna wanna activate and connect to the muscles that oppose that position. So I'm gonna try and activate the muscles of my mid back,
Starting point is 00:56:15 the muscles that pull the shoulders back and down. Now when I activate them, doesn't make them temporarily stronger, not necessarily what it's really doing is it's helping me feel and connect to them. That's all it's doing. Really, I mean, over time I'm gonna get stronger if I keep priming properly
Starting point is 00:56:32 and they're gonna effectively get stronger. But in the short term, what I'm doing is, because how many times have you trained a client where like, okay, pinch your shoulders back while you're pressing, they can't even feel what the fuck that is. But if before I do the press, I get them to do, let's say, a cable, and I stand behind them,
Starting point is 00:56:47 and I help them pull their shoulder back, and I help them squeeze and activate. Now they know what it feels like. Now when they go to the press, they hold that position better. They do their press, opens up their shoulders, they activate the chest better, and they reduce the risk of injury in their shoulders.
Starting point is 00:57:03 And that's a very basic one. You could do this with all kinds of movements. 90, 90 is fantastic for helping you turn on and activate and connect to internal and external rotation in the hips, which is really important. A lot of injuries happen in the squat because someone squats and they don't have that activation in the knees cave in or they wobble and boom they hurt their
Starting point is 00:57:25 Terrorist Distabilize it. That's right. Yeah. I don't think it's I don't think I have done a static stretch or foam roll In a few years now. Yeah, maybe playing around like we're just sitting there watching a show or something like that And so get down in static stretch because I'm you know watching a TV show or some shit and I just feel tight But as far as getting at the gym, getting ready for a lift or leaving a lift, I have almost eliminated foam rolling and any sort of static stretching and mobility is completely replaced all of that. And I mean, you think of a move like one of my favorites is a lizard with rotation and
Starting point is 00:58:04 talk about a great move for both upper and lower body. I mean, you're opening up your hips when you're in the lizard position, you're the rotation opens up the thoracic. You're in that teaspoon rotation. Yeah, everything. You get everything. It's such such a great move that really wakes up all these muscles that, you know, Sal is talking about that are what we call underactive, right?
Starting point is 00:58:25 You just stop using them so you lose kind of this connection to it. And that's all you're doing is you're getting, getting reconnected with these muscles that are responsible for holding yourself in the right position when you go to do these compound lifts and movements. So, you know, there's, I have go-to's, like so lizard with rotation, the 90, 90, our zone one test from our prime, I literally just repeat the test. I mean, that's a big one for me.
Starting point is 00:58:54 Those are probably my three big, oh, and then in combat, because my ankle mobility, it's always a limiting factor for me. If I'm not squatting or doing any leg stuff, I'll probably skip that, but if I'm doing a full body routine or I'm training legs, that day, 100% ankle mobility, hip mobility, shoulder mobility, and thoracic mobility. Yeah, and the more specific you get with that process, like you've identified those things based off of how your body performs in those movements. And so that's why it was so important for us to create a sort of a testing protocol for that.
Starting point is 00:59:29 So having three different movements that sort of address a lot of those issues, and you could see them visibly, or you could feel them, not being able to rotate in a certain direction or bring your shoulders back a certain way. These are things to pay attention to and then understand that if I do these other specific priming stretches, if you will, they will contribute to your overall performance tenfold. I still do some static stretching, but I do it by itself.
Starting point is 01:00:05 And I don't do it the way the old school way. And so what I mean by that is, first of all, I don't do it before I work out. Sometimes I do it after I work out, but that's totally different. That's because there's some evidence that shows that statically stretching a pumped or worked out muscle may increase the anabolic signal that we send. In fact, in math prime, or post primer sessions, that's where we have static stretches. Right. Is that the end of the work?
Starting point is 01:00:30 I don't even then. Yeah, we're trying to intensify those poses. That's right. That's right. So we're trying to solidify the signal. So the way I do static stretches now is I will loosen up and then I will get in a long stretch and hold it for 30 seconds or 60 seconds. But then at the end, when I have the new range of motion,
Starting point is 01:00:47 as I'm holding the stretch, the new range of motion, I activate the muscle of stretching and I activate the opposing muscles and I activate the muscle. So I literally do reps of intrinsic tension in the new range of motion, very carefully, of course, because I'm in a compromised position, just so I can connect my CNS to that new range of motion.
Starting point is 01:01:04 It's far more effective than just stretching. You know, why we're talking about prime, because I was just talking to my cousin in the day who is part of our marketing team, and I was telling him how I think that the most important program that we ever created was prime. And it's unfortunate that it's not our number one seller, because if you were to ask any of us
Starting point is 01:01:26 what do you think everybody should have? I think we would all agree that prime is definitely the true true foundation. I mean, MAP Santa Bulk is the foundation to our strength training but before you would even get into a strength training program with anybody you would take them through a prime test and assess them and so so, you know, if you're somebody asking this question, I challenge you to buy the program. I mean, a lot of people don't know this, but you have a 30-day money back guarantee on all of our programs. If you buy prime and you take yourself through the test and then you start applying the mobility drills and the priming exercises that we give you
Starting point is 01:02:05 that are specifically for you, because you can take a test and then it has a compass that points you in the direction of the movements you should be doing. And you don't feel a significant difference within the first workout or two, return the fucking thing. I guarantee you it's one of those things that if you just apply it, you will feel the difference,
Starting point is 01:02:24 the first workout that you do it, and then after that, you're normally bought into the idea that it's something that you should be doing on a regular basis. Next question is John Wayne Cowboy. If you guys were invited to go on Rogan to debate how to properly work out for different goals, who would you ideally go up against?
Starting point is 01:02:43 Who would make you nervous to face? And who would you love to laugh in their face? Yeah. Oh, wow. I wouldn't necessarily want to laugh at anyone's face. I would say this, if I were to debate someone on workouts or fitness, I wouldn't go and debate. And this is just because I know my lane, okay?
Starting point is 01:03:06 I can talk about sports performance training and advanced training techniques, and I can discuss them and talk about them quite well, but I'm not gonna go and debate an expert in those particular fields, because my expertise is in training the average person. Well, I think you, okay, that you could definitely still, I think we still could debate someone like that.
Starting point is 01:03:29 The problem is with this question, is that I honestly don't think that we would disagree with most of the experts in their field. So take some of the smartest guys that are teaching strength training, some of the smartest guys that are teaching powerlifting, the smartest guys that are teaching strength training, some of the smartest guys that are teaching powerlifting, the smartest guys that are teaching sports performance. There's not a lot of things that we disagree with them. They're just speaking to a single...
Starting point is 01:03:53 Very small community. Yeah, very small community. Now, where we would challenge them if they were to, but I don't think they would disagree with us. Which is... It doesn't apply to Jane or Joe or the average person. This is for an athlete and they're talking about performance. Therefore, this isn't for the masses.
Starting point is 01:04:11 And I think that I don't think there would be any debate anywhere. No, you know what, I would like to debate. There's a challenge though that we can present. I would like to debate an advocate for cardio above all else. I would love, yeah, that would, I would love a runner. Yeah, a heart, just a runner who just like, no, running is the best.
Starting point is 01:04:29 Cardio is the best form of exercise. And I would love to debate, to debate strength training against that, against that, and I would do that all day long. And that's probably a type of person where we could have a really good debate back and forth. If you had somebody who's out, and I don't know anybody,
Starting point is 01:04:42 do you guys know a name of somebody who is like, I'm sure they're out there. And yeah, a huge running advocate and that's all they promote is running all the time. Like whoever, if there was that person, I could see us arguing and debating that person for a strength training. But there's no experts in our field that I think,
Starting point is 01:04:59 at least all the ones that I know, because look at even like Jordan Schallow, Ben Pekolsky, Matthews. I mean, you got a lot of our buddies that write their own programs, right? And they don't disagree at all with the way we do things, and we don't disagree with how they do things. It's just Ben Pekolsky, who do you think he's talking to? He's talking to like 90% bodybuilders, and so He's talking to like 90% bodybuilders. And so his programming that he does is fucking brilliant. It's excellent. It's, you know, and same thing with Jordan Shallow.
Starting point is 01:05:30 Jordan Shallow is talking to a majority of power lifters and he's absolutely brilliant and his advice in his programming is absolutely brilliant. We're just, we're trying to address the other 90% of the world. Like that was when we started writing our programs They were and they were geared to be that is mean there we don't have people that are athletic quote-unquote Absolutely that we have maps performance for that. That's somebody who is like I would say my like myself who you know
Starting point is 01:05:57 likes to play basketball every now and then and wake board and snowboard and I consider myself a athletic person but I'm not by any means a competitive football player or a competitive soccer player or a team. Right, well, and I guess, if I could debate somebody or think of, you know, reason to would be, you know, just based off of like, and I don't know if this is the case anymore,
Starting point is 01:06:20 but if somebody like, wholeheartedly believes that, you know, CrossFit is the best modality to get somebody ready for a specific sport that's not CrossFit. Oh, so maybe like a glassman. Yeah, I don't even know if you would debate that. I don't think so either. That's the thing.
Starting point is 01:06:34 I think he knows that, yeah, it's like it promotes overall, attributes in terms of like their circuit training is concerned, but one thing I do wanna say is that like, this show we're trying to present a lot of those different angles, right? So a lot of different pursuits fitness wise, you know, there's crossover with sports as well. And we haven't really like touched a lot of the different
Starting point is 01:07:00 types of sports and like the way you specifically train for those. And so, you know, I'm on the hunt for other coaches that like have a really detailed methodical program that they address like their athletes and what they put them through that's legit. And so, you know, I'm looking for that actually found, you know, so if any of you have heard of Nick Kerson, he's somebody I'm trying to bring on the show, a speed of support that would be a great conversation because it isn't the way that we train clients.
Starting point is 01:07:30 It's different, but I like to present that in show. It's important to me. The reason why, and we have to all understand that there's specificity is something that we have to consider. It's not that much more different than the way we talk about nutrition. I mean, we've had the Dom Diagostinos on here, the Terry walls, the, you know,
Starting point is 01:07:54 we even talk about even being vegan for a day or two, like, or if it works for you, that's awesome. Like, there's not a, there's not a modality or a type of nutrition plan that we are advocating for and saying this is what most people should be doing. It's no, that this show's never been about that and resistance training is no different. We're not saying that I think we've never said like this program is for everyone. If you came to me and you were an NFL player, I would tell you I don't have the
Starting point is 01:08:22 program for you. 100%. Like the maybe prime could and prime pro could support a athletic geared program for an NFL football player. Like if you're already at that level, your training is so specific that we didn't want to train. We didn't want to create programs yet for that. We wanted to handle the masses first. And then as you and you see it happening as we are continuing to release more programs, you just saw it was strong. Strong is now, we're starting to narrow it down. We're starting to get into like, okay, if you've gone through some of our foundational programs that we think everybody should basically go through. And now you want to get more specific because you're more advanced and you're looking for
Starting point is 01:09:02 a more niche type of program. Well, then yeah, that strong would be probably the best example of something that we have like that. And it could get even more niche than that. But it didn't make sense to us as a business to do that. So there's no real experts in the field of training that we're gonna get in a room with and we're gonna be like, that is just wrong. That's just bad.
Starting point is 01:09:23 That's bad. I mean, they wouldn't, if they were, as long as like the biomechanics are sound or like the philosophy is sound in that direction. Most of our philosophy is a collection of all those midwomen. That's what it is. It's us reading all of their books over 15 plus years
Starting point is 01:09:39 of experience and gathering all their knowledge and taking pieces of it and then learning to apply all of it to the average people. Yes. Like I said, I would like to be an advocate for resistance training against or versus other forms of exercise. I think that's only angle. I would.
Starting point is 01:09:56 And then there's people with like Mark Ripto. He just wrote an article where he basically said unilateral training is a waste of time. Did you ever get chance to read it though? I did. Oh, you did. And he tried to make a case for it. Did you ever get to answer? Read it though. I did. Oh, you did. I did read it.
Starting point is 01:10:07 And he tried to make a case for it. And I think he's wrong in that particular sense. Oh, okay. So I wouldn't mind debating that one particular thing where, you know, he thinks everything should be done. Barbell squat, deadlift, and there's very little, you know, benefit from doing a one-legged exercise line. Okay, that's it.
Starting point is 01:10:20 I would argue that. I would love to argue that. That's fair. And, you know, that would be a debate, but really it would be, I would love to argue that. That's fair. That's fair. That would be a debate, but really it would be, I would love to get people from two different walks of life with working out, who are very different. The yogi who says, no, this is the best ultimate form of exercise.
Starting point is 01:10:35 And the, or the, Listen, anybody, I'm willing to debate, I'm willing to debate anybody that says, this is the best of anything. Yeah, this is the only way to be. Yeah, I'm saying, in that argument, if you had to pick, which we never say you do, right, we say, it's all good and you should probably of any of this. This is the only way to be doing it. I'm saying in that argument, if you had to pick, which we never say you do, right, we say it's all good and you should probably do all of it,
Starting point is 01:10:49 but if you absolutely had to pick one, I will debate anybody that resistance training in the context of modern life, is the superior form of exercise. It's the one form of exercise everyone should do. It's not the one that everybody should only do, but it's the one form of exercise that you should do if you had to only pick one And that's the debate that I would have all day long. Right
Starting point is 01:11:11 Next question is Joe Pushner. What moment did you each sit back and say we made it or has that moment even happened? Yeah, I don't even know what would that be. What do we make? Yeah, I mean, I don't know. I know that hasn't happened yet I don't know what that looks like. I do I think it there was a point for me that I felt that We admit well first of all, I don't think it's we made it right but there is definitely a point where I felt like okay, this is going to be something much bigger. Like, this is, we
Starting point is 01:11:48 are on our way. When we first turned the mic on the first day, it was a dream more of, right? It was like, this is what we want to do. This is where we're hoping to go. This is what we're planning to do. There has been a feeling of, yeah, we're doing it. Maybe that's, maybe that's, yeah, we're doing it is more the, I think the phrase that I think went through my head versus we made it. I think to recognizing a lot of our vision, it's like actualizing our vision.
Starting point is 01:12:19 So like seeing our vision actually play out within some of the events we've done and some of the feedback we've gotten from the audience. And I think that's just overall like seeing people's reaction and just seeing certain things sort of more visible. I think that that makes it feel like, oh, we're making an impact at least. Yeah, there's some big goals, like some major goals. There's one for us, and then I have my own personal ones,
Starting point is 01:12:53 but I think for us, I think all of us will be happy when the common mentality surrounding fitness and health is an appropriate and proper one one which it's not right now So the common mentality is I'm gonna beat the crap out of myself And he follow this crazy diet and I'm gonna try and get in shape real quick And I hate the way I look and I don't like my body and you know all that kind of stuff We would like to see it changed We would like to see people go to the gym because they want to take care of themselves
Starting point is 01:13:22 We'd like to see people have a very appropriate attitude with working out where they say, okay, I'm new to this. I want to start slow. I've educated myself and I know that the important things I do first are correct imbalances and give myself better movement patterns. I'm going to slowly work on my nutrition because I know it's a major, major hurdle.
Starting point is 01:13:41 And so we're gonna gradually give myself time to make small changes that stick that they're fundamental changes. I think when that happens and that's the mainstream, like that's the average person, I think that's gonna be the point where mine pump is gonna say, wow, we really fucking, we really help to do that.
Starting point is 01:13:58 For personally, for me, when I reach a point when I can do philanthropy or nonprofit and not have to worry about earning money, at that point, I'm going to sit back and be like, okay, now I can purely do what I want to do for the sake of these things that I want to do. And that have to worry about generating revenue or making money. And I thought that's a bad thing, but I think at that point, if you're ever in that position where you're like, wow, okay, what do I wanna do to really fulfill me,
Starting point is 01:14:32 and I don't need to make money doing it, I think that's a cool position to be in. Yeah, I'm gonna change your phrase from we made it to we're doing it. So, because I don't know if I'll ever say we made it. I don't know if that statement will ever come out of my mouth or even that thought process of we made it because I think it will always be an ongoing journey and process and even sourcing that right now I would challenge him that when he gets to that point he'll be so energized and
Starting point is 01:14:58 Yeah, you're not done right? I don't think we have that within us right? So I think I'll I'm gonna change it to I'm we're doing it, you know, and I'll give you some milestones or some moments for me that I remember that were really big. And one of those was reaching number one on iTunes. That was a major milestone of me going like, fuck yeah, we're doing it. Like when we hit the top of health and fitness,
Starting point is 01:15:25 so in our space, right, we were considered number one, that was a big deal. And to see us consistently always up in the top 10 makes me say, we're doing it. So that was a major moment for us as a team or for me personally, when I felt like that, like yeah, we're doing this. Another time was not that long ago,
Starting point is 01:15:49 because as the businesses scaled and grown, we've also added staff and contractors and people working for us. And so the expenses continue to go up almost as fast as the income continues to go up. And so the pressure of breaking down analytics and trying to figure out how we're going to pay for this and that, like, that's never stopped for me. Until recently, have I had moments where, and this was a big moment for me where I actually
Starting point is 01:16:19 don't even look at the numbers, like that, up until just about three months ago every single day multiple times per day, I'm looking at the revenue so I can feel good about where we're going and if we're slowing down or going back the other direction, we're making changes within the business to make sure that we keep it going because we got to keep the lights on and make sure all these people get paid. So we have reached a point now where that no, I don't feel that pressure or stress anymore. Like we had set ourselves up to where we're in a position where everybody may not be where they want to be completely financially, but everybody is in a place where they feel secure
Starting point is 01:17:01 and good. And I don't feel that stress anymore. I don't, because I mean, and this is just me, because I think of every, all the, all the, all the boys here as family, you know, I carry the burden of making sure everybody feels good about being able to provide for their family and getting paid well and doing well and loving what they're doing.
Starting point is 01:17:20 And so I think that, that point, we have reached that. I know that we have more goals and things that we want to go to. But when I found myself not looking at the daily revenue anymore, that was a major moment for me of like, fuck yeah, we're doing it. Because now I feel this ability now to not worry about that and to really be able to look at the things in the business that we really care about. You have to pay attention to the revenue because it's what pays the bills and keeps the light on. So that is extremely important, especially as you're building and scaling. But we've now done such a good job at that, that there's a lot of things working for us and on
Starting point is 01:18:02 an auto pilot that now allows all of us to say, yeah, that's important, but it's no longer the number one priority to make sure we can look at all these other parts of our business and we can take risk. We can say, hey, let's go throw $10,000 at this because we believe in it and we want to see what it will do. We can start to make those decisions. Once we get to that place where we're not doing something because we can't financially do it That that was a big moment for me and we're there right now So I mean and what we just did in Tahoe was a great example of that
Starting point is 01:18:34 I mean we made zero money from that that cost us a fuck ton of money to do something like that But it was something that we all believed in and we wanted to do. That's a really cool place for us to be. And for me, that's like, we're fucking doing it, you know? And I've definitely felt that lately. Excellent. So if you go to mindpumpfree.com, you can get any one of our free guides. The most current guide that is out is how to develop amazing shoulders. Again, it's mindpumpfree.com.
Starting point is 01:19:03 Thank you for listening's Mind Pump Free. MAPS performance and MAPS aesthetic. 9 months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout blueprints and over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a 430-day money back guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing MindPump to your friends and family.
Starting point is 01:20:04 We thank you for your support and until next time, this is Mind Pump!

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