Mind Pump: Raw Fitness Truth - 879: When to Change Up Rep Ranges & Exercises, Steps to Prevent or Diminish Alzheimer's Symptoms, the Benefits of Post Workout Stretching & MORE

Episode Date: October 13, 2018

Organifi Quah! In this episode of Quah, sponsored by Organifi (organifi.com/mindpump, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about if when changing rep ranges if i...t is a good idea to change the type of exercise in the routine as well, if there is a benefit to stretching after working out, how to prevent getting Alzheimer’s and how to reduce the symptoms in those who already have it and whether a franchise is the best way to start a gym. Stealing or paying homage? How artists take beats from each other in this day and age. (4:37) It’s so good, yet so fucked up. The new season of Big Mouth & sex toy talk. (6:58) UPDATE: A Deep Analysis of What Conor Said to Khabib. (10:58) Dying to Sleep — The Waking Nightmare of Fatal Familial Insomnia. (16:45) Take some NED and go to bed. How Adam uses it into his sleep routine for himself and his dogs. (19:50) New Organifi products and squirrels on a plane. (24:10) The moment Adam took too much Alpha Brain & the chemistry during interviews. (30:10) Association of dairy intake with cardiovascular disease and mortality in 21 countries from five continents (PURE): a prospective cohort study. (32:20) Finding things to poke holes in. Layne Norton at it again with recent post on artificial sweeteners. (33:48) #Quah question #1 – When changing rep ranges is it a good idea to change the type of exercise in the routine as well? (38:06) #Quah question #2 – Should you stretch after working out? (49:35) #Quah question #3 - How to prevent getting Alzheimer’s and how to reduce the symptoms in those who already have it? (58:44) #Quah question #4 -  Is a franchise is the best way to start a gym? (1:07:38) People Mentioned: Conner Moore (@connerwanders)  Instagram Emily Morse (@sexwithemily)  Instagram Dr. Stephen Cabral (@stephencabral)  Instagram Layne Norton, PhD (@biolayne)  Instagram Ben Pakulski ® | Official (@bpakfitness)  Instagram Max Lugavere (@maxlugavere)  Instagram Craig Capurso (@craigcapurso)  Instagram Tony Jeffries OLY (@tony_jeffries)  Instagram Links/Products Mentioned: Big Mouth A Deep Analysis of What Conor Said to Khabib The lawyer who became a scientist to find a cure for her fatal disease Dying to Sleep — The Waking Nightmare of Fatal Familial Insomnia Ned **15% off first purchase** Mind Pump Episode 875: Stephen Cabral Flight Delayed After Woman Brings Squirrel On Plane Episode 697: Kyle Kingsbury- Onnit's Director of Human Optimization Association of dairy intake with cardiovascular disease and mortality in 21 countries from five continents (PURE): a prospective cohort study MAPS Fitness Products Joov ** MAPS Prime w/purchase of $500 or more and free shipping** Sunlighten Saunas **Mention “Mind Pump” for free shipping** October Promotion: MAPS Aesthetic Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life - Book by Max Lugavere and Paul Grewal, M.D. Mind Pump Episode 874: Hypertrophy Training While Dieting, How to Rest Your CNS, the Possibility of a Mind Pump Personal Trainer Network & MORE Orangetheory Box N Burn  

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Starting point is 00:00:00 If you want to pump your body and expand your mind, there's only one place to go. Mite, op, mite, op with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Inside the box of Mind Pump. Whoa. For the first 32 minutes, I was thinking like a cereal box. Yeah. I mean, open, boom, it's a prize.
Starting point is 00:00:20 Do we get a prize? And here's your prize. For the first 32 minutes, we do our introductory conversation. We talk about the new season of Bigmouth on Netflix. Oh boy, I can watch this. Spoiler alert, I give away the end of you. We talk about MMA on point breakdown of the McGregor Cabeeb beef. Yeah, this is my slip up here, so make sure you get my facts right.
Starting point is 00:00:43 So people don't jump all over. Go do your homework. That's it. Then we talk about a fatal sleep disorder, truly frightening. Fuck yeah. Adam talks about how Ned's hemp oil extract help him and especially helped his dog.
Starting point is 00:00:58 That's right. Mazi and Bentley are officially sponsored by Ned now. That's right. They are. They are some Ned and go to bed. They are one of our sponsors. They produce a very high quality, hemp oil extract that is high in CBD.
Starting point is 00:01:10 If you go to helloned.helioned.com, forward slash mind pump, you'll get 15% off your first order. Then Justin talks about squirrels on a plane. Squirrels on a plane. The new movie with Samuel L. Jackson. Apparently, you guys should know that that apparently squirrels are good for anxiety I thought there was a opposite. Yeah, then we talk about
Starting point is 00:01:30 Organify and I guess they got a new product that's out called pure. Yeah, they got to if you count the the new gold juice right? Oh the pumpkin spice they just keep surprising. They need to send us over some stuff But anyway, they are one of our sponsors if you go to organ organified.com, forward slash mind pump and enter the code, mind pump, you'll get a full 20% off your order. Then we get to the questions. The first question was, when changing rep ranges, should I also change the type of exercises in the routine as well?
Starting point is 00:01:58 So in other words, we got one variable that we're changing. Should we change the other variables or should we also keep them consistent? Find out in this episode? I'm afraid of change. Next question was, should you stretch after your workout? Is there benefits to stretching post workout?
Starting point is 00:02:13 There are, we get into detail in that part of this episode. We also talk about Maps Prime, which has pre and post primer sessions that utilize... You did all that work for you. Static stretching at the end of the workout. You can find out more about prime on our site, mapsfitinistproducts.com. Next question was Alzheimer's and dementia
Starting point is 00:02:34 are very common in this person's family. What are some things that they can do to prevent themselves from getting it? Or at least reduce their the odds that they'll get it? We talk about diet, we talk about exercise, and we talk about red light therapy and sauna therapy, believe it or not. Now, red light therapy, we are sponsored by Juve. Juve makes some of the best red light therapy you can find.
Starting point is 00:02:55 If you go to Juve.j0ovv.com forward slash mine pump, you will get a free maps prime program with the purchase of $500 or more and free shipping. And then of course, we talked about sauna use, the best saunas that we found are through Sunlighten. If you go to sunlighten.com and you mention mind pump, so make sure you tell them you heard about them through mind pump, they'll give you free shipping. That's a lot of money that you're just gonna want one of those in your house. That's right. The next question is, wait for it. This person was asking you Adam, why he did not
Starting point is 00:03:27 buy the franchise any time fitness on one of his instant stories he was showing some of his old business plans and he had decided he wanted to open an anytime fitness at one point, but then backed out last minute, why? Why was that a bad idea? Why did he say he don't want to do it? Why?
Starting point is 00:03:41 Hang in there. We get to dive into the brilliant business mind of Adam Schaefer in that part of this episode. Also, it's October, Happy Halloween. This is a scary month, but it won't be scary for your body if you follow Mapsesthetic. I like how you did that. You will make you look incredible and to make it even more of an attractive offer, we've taken Mapsesthetic and cut the price in half.
Starting point is 00:04:05 That's right, half, half off. If you go to mapsblack.com, use the code black50BLACK and the number 50 no space at checkout, you'll get 50% off our body builder, physique competitor, and bikini competitor inspired program. Now, if you want to look at our other maps, programs and bundles, if you have any questions, we got lots of videos information on our other site, maps fitness products.com. Make sure you go check it out. Ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding. Whoa, when I remember when I was a kid, and I first heard, uh, uh, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, Then I realized somebody showed me. It was a queen song. Was a queen or steam queen? Queen and queen is actually.
Starting point is 00:05:08 Under pressure. Yes. Oh, okay. And they have a movie coming out. Yeah, wait to watch that. Yeah, Freddie Mercury. That's such a great band. But anyway, I remember seeing that and being like,
Starting point is 00:05:20 what the fuck, he totally copied someone else. And now I realize as an adult, that's all they do. No, but they got one extra beat in there. Ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, a, like the sample, all those old like, you know, the p-funk and like, you know, all the old stuff. Dude, they used to sample all of their music because it was like, it was such rad beats to work with. And then it's like, they would just throw tracks on top of it. It sounded awesome.
Starting point is 00:05:58 Now, does, now rock and alternative, do they do that? They do, they do do that. So just country. So there's some sampling. There's more or so than ever in the last decade, Rock and alternative, do they do that? Or is that? They do do that. So does country. There's more or so than ever in the last decade, is it common that you see all genres across the board pulling from each other. I mean, I don't have a problem with it.
Starting point is 00:06:15 I think it's, I think it's create, I think when you do it creatively, I think it's really cool, right? I think that that's what makes music so neat is you can be a country artist and hear a hip-hop song and go, okay, I could throw a country spin on this. I can also appreciate it because sometimes you hear melody that's similar to another song, like the artist created a song and it's different but they understand that like,
Starting point is 00:06:41 oh, this kind of sounds like sweet home Alabama or different. So they'll throw in, you know, sweet home, they'll throw it in like a chorus and they're just to kind of be like, yeah, I know, it does kind of sound. Yeah, yeah, yeah, yeah. Like I like that though, at least they like, put that in there.
Starting point is 00:06:56 Have you guys been watching the second season of Big Mouth? No, I watch it, don't ruin it for me. I'm not gonna ruin it. It's not like it's a mystery. I'm like, there's like, there's a don't ruin it for me. I'm not gonna ruin it. It's not like it's a mystery There's a deep total you guys Bro that fucking show is fucked up. It's so good and so fucked up, bro. It's so vulgar, but it's amazing Oh my god, it's terrible. Yeah, it's so bad and it really does a great job.
Starting point is 00:07:27 Yeah, it characterizes like all those old feelings you had as a kid awkward growing up. So accurate. Like the character that has sex with his pillow all the time. It's so wrong, dude. It's so wrong, but the reason why it's funny, because every kid's tried to hump his bed at one point. Every dude has that sex with something.
Starting point is 00:07:44 It's how, Matt. It was something. It was something. That's the key. The key is that, because maybe you didn't have sex with your bed. Maybe it was your fucking baseball. Baseball mitt. You said it was your baseball mitt. Every fucking teenage boy has tried something.
Starting point is 00:07:55 Yeah. Because you've seen it and you looked at it and you're vacuumed. Yeah, what goes in your mind is, I had some good times. Bro. Yeah. I had a dude. You do a whole episode. What's the weirdest thing you've got?
Starting point is 00:08:07 What have you fucked? That's not acceptable. A tree. I had a, I knew a kid who got his, his dick stuck in the jets of the fuck. No, you did. That's like a urban legend. Do you actually know somebody?
Starting point is 00:08:20 I knew someone who knew someone. Maybe it's not. Yeah, exactly. I think it's an urban legend. But I heard that, too. I heard that. But I'm glad I heard that before I tried it. You know what I mean? Because you were on your way. Yeah, exactly. I don't think it's a herb, like, good. But I heard that, too. I heard that. But I'm glad I heard that before I tried it. You know what I mean?
Starting point is 00:08:27 Because you were on your way. Yeah, because what do you do as a kid? That's not about it. When you're a kid at that age, you look at things and the first thing in your mind is like, oh, that looks like a field of wonder. Do you guys remember those, God, I don't remember, I don't know what they're called,
Starting point is 00:08:39 so I'm gonna try and explain it to you. They were like these plastic tube looking things filled with liquid and if you try to hold it, it slides at your hand. Oh, God, yes. Yes. Yeah. Yeah. What are those things called? It just outed myself. Just like that. Doug, do you know what I'm talking about? You ever seen them?
Starting point is 00:08:57 Yeah, I was like a... Yeah, that... I never was able to... Well, stick your fingers in and like slides around or whatever. I mean, isn't like the... You could see potential. You're able to stick your fingers in and it slides around or whatever. Isn't the Fleshlight technology used the same type of insert? I don't know. Isn't it similar? I don't know. Who was it that brought us fake vaginas?
Starting point is 00:09:15 It wasn't what we went to on it. No, it was an honor. No, it was an honor, wasn't it? Yeah, but we went to on it. We went to on it. They had a weird gift to give people. Did anybody bring those home? I did.
Starting point is 00:09:24 I never brought that home. I did. I didn't. I never brought that home. I did, I forgot it. God forbid someone found it in my bag. Like what the fuck is that? Did you try it? Yeah, I did. Did you really? Yeah, it was all right.
Starting point is 00:09:34 How was it? No, I pulled it out. I brought it home and Katrina was like, what is this? I'm like, oh, it's like a flesh light, but a different brand, whatever. So, yeah, one night when we were in one of our weird kinky moods, I said, pull that thing out. See, go to work here.
Starting point is 00:09:48 Let's see what we could do here. Huh. It was, yeah. The hand is better. Yeah, yeah, you know, there's, I guess that's what it is. Like I didn't use it by myself. So maybe I was just like, oh, get rid of this fuck. It's getting away.
Starting point is 00:09:59 I did it wrong. Yeah. But even if you're by yourself, just use your hand. Yeah, that's why the toys, I don't think they do well for guys, you know? Is that true? There's no, there's no problem. That's why the toys, I don't think they do well for guys, you know? Is that true? There's no problem. What a great question for sex with Emily.
Starting point is 00:10:09 I think that would be interesting to know well. Well, I can pretty much guarantee you, and I'm not educated on this, but I'm just based on the market, because I tend to shop the sex toy market a little bit. Nine out of 10 sex toys. Thank you for privacy, man. Nine out of 10 sex toy products are for women.
Starting point is 00:10:28 They're not for guys. So discriminatory. You know what I mean? It's because why? Because we don't give a sh- Well, you know, we use our hand. But anyway, that cartoon last night also terrified me a little bit because I got a 13 year old boy now.
Starting point is 00:10:41 And I was watching it. And I was remembering how I was. And I was thinking about my boy. And I'm like, oh yeah, he's gonna go he's going through this. We're just like disgusting beasts. Yeah. Walking around.
Starting point is 00:10:51 You know, just ranging boners. We didn't know what to do with. Yeah, he's so I have to, I have to, you know, speak and I'm not being experts. Not to change the subject. But you just remember you reminded me of something because I got, we just remembered you. I just remembered. Sorry. You just reminded me of something that I sent to Jackie this remembered you. I just remembered you. Sorry, you just reminded me of something
Starting point is 00:11:05 that I sent to Jackie this morning to put in our show notes because of course, like usual. And I appreciate this. I don't want to appreciate the tact that some people have, but I do appreciate when I'm corrected when I'm wrong about something. Like I'm not somebody who is like, fuck you man. I don't really appreciate it when you post it
Starting point is 00:11:22 on my fucking, on my public thread and you try and, you try and, you know, talk shit to me, like that's not, some, and some tool fucking talk shit to me on my Instagram about me talking about the Conor McGregor and Kabib thing. Because remember I told you guys, that story with the, yeah there's a crazy backstreet talking.
Starting point is 00:11:39 Yeah and so I fucking got some of that mixed up. Like it wasn't like the 9-11 tie-in was tied into a different guy than I think I referenced. And so my facts weren't fucking perfect. Which I don't think, did I say it like that? Was I being like when I was telling you that it was a conversation, I thought it was more conversational like trying to explain
Starting point is 00:11:54 you as a super specific. You're just bringing up that fact that there was more to the story. Plus, it cares. Right, so anyway, but I mean, I do want to make sure that I get my shit straight. And I don't want people like I don't, I'm not trying to spread bad rumors
Starting point is 00:12:06 So there's a guy who does a great YouTube channel. It's called MMA on point We put the link in the show notes of the show where I've discussed in that now So I know Jackie will update those show notes so you guys can find that But you can watch that and the guy does a great 15 minute breakdown And he literally takes every piece that he talks about and then kind of tells the back story of Where I want you guys to watch it because I watched it again just to see you know where I fucked up and Man, dude Connor you'll you'll have a whole new respect for Connor this motherfucker went so deep on
Starting point is 00:12:38 Kabebe and like his family his friends his Relations oh dude, and you don't catch it in the, when you're listening, mental terrorists. When you're listening to the press conference and he's like throwing shit and he's talking shit and he's saying, calling him names and he's calling stuff out, like, you're just laughing
Starting point is 00:12:55 and it's like, oh, there's a jab. Oh, but if you actually unpack everything like what he's going after, like, dude, he is like, he does serious research and he's known for this already. He's already known for an athlete that kind of does his homework on his competitors and he uses that, and the rumor was that he went deeper
Starting point is 00:13:13 on Kabib than he's ever gone on anybody else. And so watch the, I'll share it with you guys, it'll be in the show notes. Now what does that tell you? He went deeper in terms of his research. I'm scared, bro. Yeah, yeah. He thought probably most threatened by him. Big'm scared, bro. Yeah, yeah. He probably most threatened by him.
Starting point is 00:13:26 Biggest threat. Yeah, yeah, yeah. No, absolutely. In fact, I would use that against him if I was his opponent. You know, I'd be like, oh, interesting. I can tell you're afraid of me. Yeah. Because you went real deep to find that out.
Starting point is 00:13:34 Yeah. But I mean, I was fascinated by it. I got some of my facts mixed up. So to correct that, it's in the show notes. So you guys can go and listen to an expert who fucking dives into all that shit. I still think the best shit talker of all time was Muhammad Ali. I don't think anyway. Well, see, I hate when we get into debates like this. This is like the greatest boxer of all time, the greatest football player of all time. When you, the original person should always get the respect.
Starting point is 00:14:01 Bro, he used to come out and make poems. I don't care who would make a poem. I don't care. Bro, what the shit talking that Connor does is mean. He just means. No, he's good. Yeah, but he's mean. Well, you and Ali wasn't mean. He was watching you watch this MMA video. I sent over to you guys. You watch that and you tell me that you still think that he is because the level that of shit talking, I mean, your Muhammad Ali was the original the first. So the creativity of that, like you get extra credit for that, right? For being the first. Like, Connor McGregor wouldn't
Starting point is 00:14:30 exist if it wasn't for Muhammad Ali doing that first, right? So you have to pay homage to that guy for that, but at the same token, he's evolved it. He's evolved it to a whole another problem of like doing a dolly through a window. That's what I mean. It's just more, it's not necessarily evolved. It's just what's the word to another level, if you will, in terms of intensity. Escalated. Yeah, it's escalated. Mike Tyson was a terrible shit talker.
Starting point is 00:14:55 I mean, he was my favorite because he didn't make any sense. He didn't know what he was going to say. I'm going to eat your children. Yeah, I'm going to eat your children. If someone said that to me, I'd call the fight off. Yeah, I'm okay. Oh my God. Yeah, you guys, it is an animal.
Starting point is 00:15:08 I love that shit. You know, I love that. You wanna eat my kids? I mean, let's be honest though, he's already an intimidating. He's an pet twist. Yeah, he's like, makes words up and shit off. No, that's my favorite. That's the worst.
Starting point is 00:15:20 I love Tyson. Incredible. Oh bro, and his prime Tyson was the most frightening. Yeah, but you wouldn't make it. That's the sad part now, so you'll see him on the roast of the comedy central and all these things. People make fun of him and shit. I'm like, you're making fun of Mike Tyson?
Starting point is 00:15:38 He'll kill you. You would fucking explode your head. It would be like one punch. Is there anybody that could touch him in his prime? I mean, the scariest human being in the world. I love boxing. I love boxing and I watch all kinds of old boxing films and new boxers and I watch MMA.
Starting point is 00:15:54 And nobody to this day for me, and I'm not being of, because Tyson was during my era, that's, I don't give a shit about that. I'd never seen anybody move like that with that kind of speed power in balance. No. It doesn't make physics sense
Starting point is 00:16:06 Scientifically impossible to be able to move that way. He did. Yeah, no, he was Fast-wish he was special dude. He was he was special and I think if you you watch some of his documentaries I'd done and like interviewing fighters who fought him that they admit like nobody was more intimidating and scary to get in the ring List and that guy talk about like just scaring the fuck at a man like not wanting to take that fight. Oh, it's fucking frightening. Yeah. And then the guy throws in statements like,
Starting point is 00:16:30 oh, he's your chubby. So he's like, I fucking believe this guy. Yeah. Like, if he doesn't knock me out, he's going to eat my kids. Like, what do I do here? Oh, listen, we're going to stay with Inana and grandpa for the weekend until this all blows over.
Starting point is 00:16:46 Dude, I was reading an article yesterday about... In PubMed. Probably, no, it wasn't PubMed. Uh, probably magazine. GQ magazine? Yes. No. GQ, does that even exist still?
Starting point is 00:16:57 I don't know, does it? I, uh, probably the most terrifying genetic disorder I've ever heard, mutation that I've ever heard of my entire life. What? So this is crazy. So here's what happens. The name of this disorder I told Justin
Starting point is 00:17:10 about this yesterday is fatal familiar, familial insomnia. It's an extremely rare condition. So, and there's only been 24 reported cases of sporadic FFI, which is, you know, fatal familial insomnia, what we've ever had, and, you know, recorded. And basically what it happens, and check out how crazy this is, I'm gonna read what they wrote in the article. Typically, one day in middle age, the sufferer finds that he or she has just begun to sweat. A look in the mirror will show that their pupils have shrunk to
Starting point is 00:17:43 pinpricks and that they're holding their head in an odd stiff way. Constipation is common. Women suddenly enter menopause and the men become impotent. The sufferer begins to have trouble sleeping and tries compensating with a nap in the afternoon, but to no avail. Blood pressure and pulse become elevated. Body is an overdrive. Over the ensuing months, they try to sleep, closing their eyes, but they never, ever fall asleep. Oh my God. Within 12 to 18 months, they die.
Starting point is 00:18:14 That's terrifying. They die. 18 to 12 months. They literally don't sleep. They can't. Not even for 10 minutes. What a crazy, did they try like any like drug interventions? That's a good question because I'm thinking like would it be beneficial to put them
Starting point is 00:18:29 on like general anesthesia? Exactly. Or something like that, like not to recover. And what happens before they die is they because when you don't sleep, you lose your mind. You literally lose your mind. They start hallucinating. They start going into psychosis. Yeah.
Starting point is 00:18:44 How rare is it? Extremely rare. It was only 24. There's only been 24 recorded cases in history. Fuck you. You imagine dying like that. And knowing like, just being like, I just can't horrify the question would be is how many like, uh, suicides are that before that even gets there? Cause I would think that would be the case, right? I could see people killing themselves before you even get to that point where it kills you. No, no, they were talking about 12 to 18 months
Starting point is 00:19:07 before that actually killed you. That's what I'm saying. I'm saying how many people... What do I want to just kill themselves? Yeah, potentially. So if there's 24 recorded cases, these are 24 cases of people that have tried to fight it and try whatever they eventually die from it.
Starting point is 00:19:18 But how many people that ended up taking their own lives were maybe possibly battling something like this and they just flocked this after a week. I'm sure the hallucinations must have been insane, right? Cause I mean, if you're not sleeping, at some point like your brain must want to go into the dream state. Yeah, cause there's a difference between insomnia
Starting point is 00:19:39 where you're sleeping a few hours every night and you're sleep deprived, and literally never sleeping. You know what I'm saying? That's crazy. Speaking of sleeping and stuff, I actually just started to use the net pretty consistently and I've actually just started giving it to the boys. Oh yeah.
Starting point is 00:19:58 And I don't, like, I'm big on weight until I've done a few times. It's only been twice now. So how much do you end up giving them? So we just put a full dropper in their food. Okay. Yeah. And we, you know, for us, like it's, this is gonna be a hard thing to measure,
Starting point is 00:20:12 to be certain about it. But whenever I take the boys like here, like when we bring them to the studio, you know, they have a really hard time like relaxing and calming down and they're, you know, panting all over the place. They're excited. They're in a new place. And so the last two times that we've brought them here,
Starting point is 00:20:29 we've done that and Katrina and I have noticed that it only takes them about 10 minutes to settle down and then they're laying down and they're chilling and they're really. Yeah, so. And that's a big difference versus. Yeah, oh, a big, big difference because before I'd have them here for four or five hours
Starting point is 00:20:42 and the entire time they're wound, you know. That? panting all crazy and like, it just, so 10 minutes in their chill. Yeah, yeah, only about 10 minutes of that. So that's happened twice now. So it's happened twice where I have actually made sure that I've given them the, the, the, the Ned CBD oil in their food before they come over here.
Starting point is 00:20:59 And I do it just like right before we feed them right before, we walk them and then we come over, then we come over here and both times they've been good. That's so awesome. Yeah. So I'm going to do it a few more times. Make sure for sure that's where I'm getting that respawn. And then I'll actually not do it. So I can see how much of a difference. So I'll give one to one and not to the other one. Yeah. That's not a bad idea. Although the calm one might calm down the other one. Or the other way around. So what tends to happen with them individually, they're really good, but they both have anxiety,
Starting point is 00:21:28 so the combination of two, they heighten each other. So sometimes Katrina will walk them individually because they're easier to deal with one at a time because they vibe off of each other's energy. It's really a trip. You take Mazi by him, so I can take Mazi unleashed and walk him anywhere, and he'll just be right on my hip. He's cool, he's chill, but Bentley is so like anxious and wants to be in everything that when he's with
Starting point is 00:21:50 Mazi he causes Mazi to be the same way too So it's like they they definitely vibe off each other's inner Ever since we started working with Ned and we mentioned that I've gotten May three three DMs from people who said that they've used it on their dogs to be effective. And here's my point of view with that, because when your dog is anxious and you go to the vet, they prescribe them benzos.
Starting point is 00:22:13 They prescribe them Xanax or whatever. Yeah, I have that stuff for them. Which is, you know, here's the problem with those drugs. First, they're highly addictive. And if you give people, or if when people use those drugs consistently, when they go off, the rebound of anxiety can be catastrophic. It could be absolutely terrible
Starting point is 00:22:32 because your body starts to develop a tolerance. So I'm assuming that the same thing would happen to a pet and CBD is, I mean, super non-toxic. There's other cannabinoids in there because it's full spec from HempexRack. It's immunomodulating, so if your dog has any kind of autoimmune type issues, it's probably good also. And it's just, it's an oil, you know what I mean?
Starting point is 00:22:54 I also notice a difference personally, because I was already trying it myself. I noticed a difference by what Dr. Cabral said about holding it under your tongue for like 30 seconds. I was gonna mention that because I had told Courtney about them. And so like she started taking it like that and notice the difference because like anxiety has been a really big issue ever since, you know, my dog died and like and she had to watch the whole thing.
Starting point is 00:23:16 And it's been this like traumatic thing she's had to work through. Between that and the gold juice for like, organifies has been like a lifesaver as far like, at night is when it really ramps up. And so, you know, she'll make that in a tea and, you know, put some lemon in there and like have a nice, like tea. The net or the actual organ, what does she do?
Starting point is 00:23:35 She's the organified gold juice, like a tea, yeah. So she goes gold with hot water. So she goes, she goes, the net, and then she takes the gold juice at the same time. Well, I just, yes, she just started taking the Ned because like I'd again like I I was like testing it out, but I think we were just like you know doing the droplets and then taking it real fast, but then he said to hold it your mouth for like two minutes. Yeah, I think he said difference.
Starting point is 00:23:57 He said something like 30% of us destroyed in the gut. If you so allow it to get absorbed through the capillaries under the tongue. Yeah, and you'll absorb more of it. So I've been doing that since. Yeah. Had him in the studio. Speaking of organ, have we not got the pumpkin, the pumpkin spice is live, right?
Starting point is 00:24:13 Yeah, it should be. The gold, they have a gold juice, pumpkin spice is out. I have no idea. I have to look. Yeah. Can someone put a reminder to Rachel to have her email? I would like to. Somebody said they had a new product to call pure,
Starting point is 00:24:25 or something like that. What is that? It's, I think it's a new traffic. No. Yeah, they got in the new traffic space. No way. Yeah, yeah, they did. I saw the way.
Starting point is 00:24:33 So we haven't tried it yet. No, we haven't tried that. And we haven't tried the pungent spice. So if we could get Rachel to get on that and have her sent, I mean, I think we should have that stuff. Right. So it's kind of funny though, like so back on the anxiety, and sort of topic, I guess in the news,
Starting point is 00:24:47 there's this lady that, you know how you get like certain pets to comfort you on the plane, right? And so like they're allowing this and it's kind of interesting to see what they do allow and what they don't allow. And so this lady just thought it'd be a great idea to have an anti-anxiety pet that was a squirrel.
Starting point is 00:25:05 Well, what? Yeah. That's the worst animal. It's like a little tree vermin that she brought on the plant and freaked everybody out. And they basically had to kick her off the plane with this animal and everybody's got piss because it was like too hard to lay. But what was funny was, let's see, I'm gonna read like the ones that are actually acceptable and ones that they have deemed that aren't acceptable, right?
Starting point is 00:25:30 So, okay, so acceptable animals to blame. The animals you can can and can't bring on, on flight team, bring dogs. I'm assuming snakes are not on. Yeah, so that's one. I saw that movie. Dogs, cats, and, but, and mini horses. What the fuck? You could bring a mini horse on a plane
Starting point is 00:25:46 I had no idea well we bring we bring a medium horse, you know, Justin. Yeah on the plane. Yeah, I eat a lot of hey Those combination of jokes there. Yeah, but yeah, so pretty much everything else Peacocks hamsters snakes not, not okay. Okay, good. Yeah, just FYI. But who brings a fucking squirrel on a plane? Like, that's what I wanted to know. A squirrel if, okay, if you know what you're doing it? Well, I was gonna say,
Starting point is 00:26:15 imagine if that got loose and just, well, think about it this way. If emotional states of mind had an animal sponsor representative, like if you had an animal to represent an emotional state of mind had an animal sponsor representative. Like if you had an animal to represent an emotional state of mind, the squirrel would for sure win for anxiety. That is the most anxious animal I've ever seen in my entire life, which is why I don't trust that. Like inflicts anxiety on everybody. Well, they're just, they are anxiety personified in an animal. What's it called when something's,
Starting point is 00:26:43 what is it called when it's a squirly stop being squirly? No, no People use that stop being squirly. I mean that's what that comes from right? Yeah, like you give human characteristics to an animal to add or remember. Oh, there it is right there Oh, yeah, click on pure. Let's look at the ingredients real quick. Organify pure Look at this. We're sponsored by that. We know you know what the fuck they got coming out It says pure aids open that up. Who's dropping the ball there open that up so I can read what's in there. Let's find out what they got going You can't do it. Oh here we go So the brain support prototype proprietary blend has coconut water powder
Starting point is 00:27:16 Lions main. Oh shit Nero factor coffee fruit extract. So it's probably got a little caffeine in it and then it's got coffee fruit extract, so it's probably got a little caffeine in it. And then it's got a bail-babb, I don't know what that is, and I've never heard of that, Apple cider vinegar powder, freebiotic vegetable fiber, enzymes, interesting. So the lion's mane seems to be the main ingredient. I'd like to find out how much caffeine is in there specifically, because I love combining lines with caffeine.
Starting point is 00:27:45 That's a great, that's a good time. If you will. That's a good time. It is a good time. It's almost a drug. Clarity. That's what I call it clear. Now, when you see a proprietary blend that's 1.4,
Starting point is 00:27:57 I mean, and then you see, go back up Doug, sorry, 1.4 grams, one, two, three, I guess there's only three or four ingredients. Yeah. So that's a decent amount. I know a lot of people say talk shit about proprietary blends and a lot of people, you know, defend them. Well, we talk shit about them too. I mean, I think it's, if we didn't know the company, we're going to identify and if I
Starting point is 00:28:19 didn't know, you know, the people running it, I would, I don't personally like proprietary blends, but organify is a pretty good integrity on our best. Well, everything that we've checked them on or asked them about, they've been able to provide for us, I feel good about it. I always wonder what the strategy is for a company like that that's doing that is, you know, is it, and I get it with something like a new tropic because it is such a competitive market right now and there, so if you've found a conciliar combination of X, Y, and Z, that you don't want to disclose that completely and it's, and it's effects on it, right?
Starting point is 00:28:54 So I get that a little bit because I understand that that's right now the hustle is everybody is jumping in the new tropic area and, you know, hustle on that, which, I don't know, we'll see if I use this. This is, I'm for sure, like, big on the green juice. I occasionally use the red juice. I love the gold juice. I think you like protein powder.
Starting point is 00:29:14 I think you like this, because you, you and Doug in particular both feel shitty on things that are neutrop, quote unquote, neutropics, like I've given you guys all the race attempts. Yeah, it's mainly a synthetic version. Yeah, you don't like Rhodiola, Adam. I neither do I that fucks me up too. It makes me feel weird. So it will be interesting to see. And then of course, you threw up on what's that one supplement.
Starting point is 00:29:38 Alphabane, yeah, Alphabane made you puke because it probably because you took like five times. Recommend to do it. Way more than the right man. Much more was that much. Bro, you took at least five times. Recommend to do it. Way more than the red man amount. Is it that much more? Wasn't that much more? Bro, you took at least five servings. Yeah, at least five servings.
Starting point is 00:29:49 Two big chugs, you know, before we worked out and then afterwards. Bro, I just remember looking at your face. There was some like spiritual warfare stuff going on there. I don't know. You were in spirit realm. I mean, I was like, I was like,
Starting point is 00:30:02 a demon possessed me. You know what, it's funny. This is for the listeners. Yeah. If you, and because I know that they, didn't they record that interview on YouTube also? Yeah, yeah. So it's out there somewhere.
Starting point is 00:30:13 If you, if you can find these. The most quiet Adam ever was. Yeah, if you can find this on an interview where we were getting interviewed, you can clearly see the moment that too many alpha brains hit Adam, because he was talking and then all of a sudden he was like, that's the sound his face made. Yeah, exactly. Now his face pulled back from the mic. I remember when we first watched it, there is a point and it's not that far in where you can
Starting point is 00:30:36 kind of clearly see I'm just not feeling great. And then we're driving home and I'm like, I don't play me fucker. Yeah, remember this motherfucker Oh, Sal, you fucker. Oh, we talk about really fucking follow his sleeve halfway through the fucking Oh, yeah, it's all good. I was probably four by four dollars a place. Well, that was that was what you're right That was one of my shit. We did we did we did we always do that It's why you got it? Did you roll some of the balls? No, no roll some of the bus like that. It's a redroll over all that. No, dude, don't roll me over the bus like it's fun. I'll deny, deny, deny, deny. Who's camera? Didn't have.
Starting point is 00:31:11 Well, I just think that was one of the first time, was that the first or second time we had interviewed with Kyle over there. One second. The second time. Yeah. Yeah. I still feel like we were figuring our flow out.
Starting point is 00:31:22 You know, there's some people that we interview with, instant chemistry, just the conversation flows, they interview us real, then there's some people that we do interviews with and I feel like when we're the ones driving it, it's a better interview and then when they're in the driver's seat, it's not as good of an interview. And I think that was part of us feeling that out
Starting point is 00:31:41 with him back then, it's just like, I feel like we were at a place where I was like man, I think that could have gone somewhere else and I remember I was pissed off. I know I was pissed off. I was mad because I was like before we went into that interview I was like can we please hang out with on it guys and not talk about Iohaska for once for one time, one time like as much as I love talking about it like and learning about about it, I'm over it. And then it came around like, fuck. So the combination of too much alpha brain, isle hascatalk, made me vomit. That's cool.
Starting point is 00:32:14 The demons inside, yeah, yeah, yeah, fuck it. So I got this article sent to me the other day, and it was just, it was published recently, so this year, and it's in the Lancet, excuse me, the Lancet. And the title of it is the, no, Lancet. Yeah. So the association of dairy intake with cardiovascular disease and mortality in 21 countries from five continents, continents. This is a perspective cohort study. So this is a, they've taken all kinds of studies on dairy and put them together to see if there's an association between dairy, cardiovascular disease and mortality.
Starting point is 00:32:55 What do you think they found? Just them. I don't wanna hear this. I don't know what's going on here. Here's a job like you said. Look at this. The last one I'm admitting that I'm hard-headed. So what does South do?
Starting point is 00:33:05 He goes, like, I'm gonna dive deeper and get this motherfucker. No, no dude, you gotta trust me. First of all, what have I always said about dairy? If you can tolerate it, and it's for a fine, it's probably good for you. Right, okay. The dairy, ready for this? Dairy consumption, this is one of my all these studies.
Starting point is 00:33:22 Dairy consumption was associated with lower risk of mortality and major cardiovascular disease events in a diverse multinational cohort. So if you can tolerate it, so you can't because you shit yourself the other day. Hey man, I'm trying to decipher whether or not that was from the almond butter in any mean still or peanut butter. Me and the butter. Hey, speaking of studies, can you break down or share it because I just didn't read it all? And I saw you were tagged and I also saw you commented.
Starting point is 00:33:53 I saw Lane with his monster drink that he was representing again. What was he, what was he ranting about? And because I know that we just recently, I believe it was Dr. Cabral, right? Yeah, you know, that we just recently, I believe it was Dr. Cabral, right? Yeah, you know what? That we talked about this and I feel like that was Lane poking at us.
Starting point is 00:34:12 I thought I didn't take care of it. Can you see my comment underneath? And I did see that you said, Lane will never let go of his fucking energy drinks. And then I called him a fuck face or something. Oh, you did? Yeah, I did. No, I did see go to a fuck face.
Starting point is 00:34:23 We're on that level now, I'm gonna get a fuck. We could jab. That's what I felt. No, I did see a little fucking piece. We're on that level now, I'm gonna get a little bit of a joke. We could jab. That's what I felt. I thought it was a friendly jab from him to us because I thought it was interesting. It came out just after we did the Dr. Cabral episode. So did he make any good points? Here's the problem.
Starting point is 00:34:37 Here's the problem that I have. I was challenging the bacteria because it was in like the petri dish. So here's what happens when you have this belief system and he always is against the zealots and this that and the other, it's what Lane does or says. But I think he's really biased because it's almost like he's aiming to poke, he wants to poke more holes at the studies,
Starting point is 00:34:58 even though there's lots of evidence that's coming out now that's saying artificial swingers are probably not good for your microbiota. But it's almost like he's trying to poke holes in it in these things to reinforce his previous belief. Like, in other words, what he's saying is until I see super concrete, incredibly, you know, backed up evidence, then I'm gonna continue to believe
Starting point is 00:35:20 that artificial swingers have. Like until right after I drink my monster, I die. You're not gonna turn me into one of them. And I get what he's saying, the studies aren't like super clear and associative, but there's enough of them to show that they're probably not good for you, long term. That's all.
Starting point is 00:35:37 Probably not a good idea to always have them all the time, you know, for your health. And so he's just poking holes in it. He's finding things to poke holes in it like, oh, this is, there's six times the amount that you'll drink. And this is in vitro, not in vivo, and all that other stuff. Well, this is the thing too.
Starting point is 00:35:55 I've always felt about, not always, I should say later on in my career, as the deeper you dive into studies, it's, you can always poke holes. There's such an individual variance with humans. There's never, there's never, ever, ever, ever situation. Yeah, you never see like a perfect controlled situation and 100% of the outcome comes like this.
Starting point is 00:36:18 It's always like, oh 60 something percent of all people that did this, this, and this had these types of reactions. Like, well, what does that fucking tell us? In medicine, I can sure you pick the data that they want to see. Right. And in medicine, the number one rule in medicine is first do no harm.
Starting point is 00:36:34 Okay, so when you're giving people advice, the first thing that you're, especially, and I take this as a fitness professional, is I think to myself, first I'm not gonna, you gonna, I wanna do no harm. So what that means, I'm always gonna air on the side of safe and healthy versus airing on the side of, well, it might be bad for you, but maybe it's probably not.
Starting point is 00:36:53 So why don't we go ahead and give this a try. This is people's approach with supplements. This is their approach with like, Psalms, like Psalms are this thing that people are using. This is un, barely studied, substances that you can buy on the gray using, this is un, you know, barely studied, you know, substances that you can buy on the gray market, technically black market, but, you know, gray market online. And what are people saying? Well, you know, so far, no conclusive evidence is showing that it's bad. And it's like, well, I get that. But if you're really a fitness professional, the first rule is,
Starting point is 00:37:22 you know, do you know harm. And can you honestly say that SARMS are 100% safe and probably not going to have any side effects? No, you can't. We don't have that evidence. So I would not recommend them. Same thing with artificial sweetener. So this quaz brought to you by Organify. For those days you fall short on getting your organic veggies or whole food nutrition, Organified fills the gap with laboratory-tested certified organic superfoods to help give your health a performance the added edge. Try Organified totally risk-free for 60 days by going to organify.com. That's O-R-G-A-N-I-F-I.com and use a coupon code MindPump for 20% off at checkout.
Starting point is 00:38:04 All right, first question is from ClayB. Williams, when changing rep ranges, should I also change the type of exercise in the routine as well? That was a cool question. Yeah, I liked it mainly because of like when do you change the types of exercise? Like when do I go from a back loaded squat to a front loaded squat and make sure that that's part of my routine. This is something I tend to assess every now and then, like, if I've been too focused on a certain type of lift and trying to enhance that skill of it and the strength there.
Starting point is 00:38:37 So for me, it's kind of a routine, every three to four months, I tend to really assess where I've put most of my efforts within the major compound lifts and where to incorporate a zertr-squat, for instance, or a front-loaded squat. When do you guys incorporate more of those unconventional type lifts? Well, if I'm thinking in terms of, so bodybuilders tend to change the exercises a little bit more frequently, strength athletes, exercises a little bit more frequently, strength athletes, maybe a little less frequently.
Starting point is 00:39:08 I like to change the rep ranges more than I like to change the exercises typically with myself and with with clients. So like if I'm looking at my routine as a three month program, I'll put the work, I'll put the exercises in there. Some will change, but some will stay like like a back squat might stay in there the whole workout. But what I'm trying to do is I'm trying to get good at the back squat with low reps, moderate reps, and high reps.
Starting point is 00:39:34 So I'm just mastering and perfecting an exercise like the squat through the different rep ranges. But these are just, these are two variables. There's more than two, by the way. There's more than just the rep ranges in the, right. 10, the exercises. Yeah. There's all kinds of different variables that you play with. And personally, I think it's smarter to change one variable at a time and not change all of them at the same time. Because like anything, like if you look at science, for example, if you're trying to isolate what's giving you whatever effect,
Starting point is 00:40:08 you can't change everything at the same time because you don't know what's doing what. So like if I'm trying to build my chest and I'm doing low rep phase, let's say it's a phase one of a like a MAP Santa Ballac, and my main chest exercises are incline barbell press and flat barbell press. And then the next phase, I do a moderate rep range and I change the exercises and I notice
Starting point is 00:40:30 some muscle growth, which one do I attribute the gains to? How do I know what my body is responding to? Because at the end of the day, one of your main goals with working out, especially if you intend on doing it long term, is to find out what affects your body and how it affects your body. And once you learn that, then you can start messing with variables in a much smarter way. It's not haphazard because I think a lot of people when they work out, they just, it's like they shake it up and then they don't really know what's doing what or when to apply
Starting point is 00:41:00 what, you know what I mean? I think that's really well said because I do it differently, but I only do it differently because I've already put all the time and effort into teasing everything out to see like, oh wow, and I do this with a rep range. It makes difference. Oh, when I change these exercises, it makes a difference.
Starting point is 00:41:16 I like to do this. I keep a very staple, like the staple movements in there. Like you will, all of my programs, whether I'm what, no matter what, and it's kind of how maps is designed when you think about it. Like, I don't think we have a single maps program that doesn't have a barbell squad in it. Right. We have every single program. Yeah, everyone has a barbell squad in it, but we've messed with all the, all the different ways that you can manipulate intensity through tempo, through rep ranges, through different things like that. So I'm gonna have my staple movements
Starting point is 00:41:46 that I'm always gonna kind of keep in my program which have the most carry over. But then you have these other either isolation type exercises or mobility type of movements or multi-planar things that are you're adding in there. I think those type of exercises are the ones that I tend to manipulate this. And when I do it, I like to do both.
Starting point is 00:42:06 I like to change the exercise and I like to change the rep. So I'll use an example. So like if I'm doing like split and I have like a leg day and like barbell back squats always in there, but then I have like Bulgarian split squat stance. Well, I'm getting ready to move into a new phase, which is going to change the rep range. I may also drop the Bulgarians caught and also now do lunges instead. Just because I know there's some carryover similarities,
Starting point is 00:42:32 those movements, I know that when I change an exercise and the rep range, I'm gonna see more change, more adaptation because I'm changing more variables. So, and I know that each of those, now I could do just one, and I could see some difference, especially if I'm trying to improve that skill. Now, if I'm new to Bulgarian split squats,
Starting point is 00:42:52 I would advise what you said, Sal, which is keeping that in this routine, doing it low reps, doing it mid reps, doing it high reps, and continuing to improve the skill. Now, I like to think that I've improved that skill pretty well. I feel very comfortable doing that. And so now I play with both variables at this thing.
Starting point is 00:43:09 I might even change tempo too. I might even decide that I'm going to do it and slow the tempo way down. I'm going to change the exercise. And I'm going to go slow. And I'm going to change the rep range because I know that it's something that will shock my body. That's right. The better, the more advanced someone is and the better they are at controlling their body through exercise, the more they can get away with changing the exercises more frequently. Yeah, I think to like to your point of strength athletes
Starting point is 00:43:36 kind of looking at it like a little bit longer in between like changing up your types of exercise. Like for me like the why I thought this was interesting, because right now I'm starting to focus more on front-loaded squats. I have exhausted almost most variables that I could add and apply to your regular back-loaded squats. I've gone down and I've held, at the bottom position, I've done all kinds of different tempos, I've done all kinds of different rest periods. With the back loaded squatting, I've used variable resistance.
Starting point is 00:44:16 And I've pretty much exhausted the different ways that I could approach the back loaded squatting. Now I'm moving on from three to four weeks, excuse me, of just trying to focus on the front loaded squat specifically just to focus on honing in on the skill of it, honing in on the skill of it, and getting better in the mechanics of it, going through that process, and then seeing now how that carries over into the back of the squat. So funny that just shows you how we're all different, right? Like that makes so much sense to me coming from you because you are more geared,
Starting point is 00:44:52 strength-wise, and it makes more sense because I'm more geared towards aesthetics and looking different and change. So I'm looking, I care less by changing these variables to see a performance game. I care more to see some sort of change in my physique. And I know that changing both the exercise and tempo and repetitions, although may not have as much carryover for improving my strength in a certain movement, but it will have the most carryover for change in my body because I'm throwing so many variables at it.
Starting point is 00:45:23 But it's also, we have to say this, you move well. So you can pick different exercises and you can work the muscle. Most people listening right now should probably have more of a just an approach because they just don't have the skill. I agree. A lot of the benefit that you're gonna get from an exercise
Starting point is 00:45:41 comes after you learn the skill of doing the exercise, which requires a lot of practice. So if you're just doing a bit, look, here's a, like if you're not good at all these exercises, if you the average lifster, you switch them up all the time, your body's not, you're not coordinated enough, you're not able to generate enough force to maximize that exercise. Like if you've never barbell squatted before, let's just say you have decimability. Let's say you're a beginner, but you still have good mobility, so you can get under a bar and squat. The gains that you're going to get from the squat are going to happen after you get good at doing the squat. That's when we're really able to push the exercise because in the beginning, it's the beginning use
Starting point is 00:46:14 to the movement. It's going to be used to getting the control, the power output. A lot of the strength gains initially come from your central nervous system and aren't necessarily coming from the fact that you're building more muscle. It's after you get good at the exercise and then you could really push it, that's you start to see those gains. And so that's why it's important to stick to an exercise for a long time. Get good at it.
Starting point is 00:46:33 Allow your body to get good at it before you mix it up. But if you've been working out for a long time and you're like Adam or even like any of us who've been working out for a long time, we can pick up most exercises, most I'd say traditional exercises, and I can do a movement and feel the target muscle
Starting point is 00:46:50 and have good control instead of working out forever, and I've done all of them, but the average person, if they've never done a dumbbell pullover, I mean, the first three weeks of doing a dumbbell pullover, just getting the movement down. Just getting the movement down. No, that's such a good point, and it reminds me of why I don't like,
Starting point is 00:47:07 I don't like some fitness professionals that post random exercises on their Instagram all the time. And the reason why I don't like that is because I'm fully aware of the average person that's tuning into that. That speaks to me as an advanced lifter who's been lifting forever and I go, oh, that's a cool, unique exercise
Starting point is 00:47:27 that I could throw in and incorporate in my team. But what I know from training so many people is that most people, they haven't even performed the staple movements really well. So you throwing this exercise that is very mechanically challenging for them. You're not doing as much good as you think it is. Now, for the novelty reason,
Starting point is 00:47:47 you were all attracted to it. Because it's like, oh shit, look what he's doing that. Jump lunge, exercise with that Smith machine thing. That's like, whoa, that's really cool. I'm gonna try that. It's like, wait a second. You can't even do a fucking split stance squat very well. Why are you doing something weird like this?
Starting point is 00:48:04 Plus it's shitty to begin with. Plus it's bullshit marketing. Hey, buy my program, do all these, do 500 different exercises over the course of three months and they're all different, your workouts different every single time. Therefore you need to keep tuning in to get all these new, it doesn't work, look, I'll tell you what,
Starting point is 00:48:21 if you took two groups of people and did they'd ran this test, and they're the average lifter. So that's super experience. It's just the average person trying to work out. And group one, you give them random exercises for each body part every time they worked out. So every time they hit chest,
Starting point is 00:48:38 it was three brand new exercises that they're not really good at. And the other group did the same exact three chest exercises every single week, and you compare them over a three month period, the group that did the same exact three exercises all three months would build more muscle and strength in their chest, because they were given themselves time
Starting point is 00:48:56 to build and master the skill of whatever exercises that they did, whereas the other group is fucking, every time they're in there to work out their chest, it's a brand new movement. They look, it took can't I can't tell you how long it took me before I was able to really feel a lap pull down in my Lats or be able to feel a row properly or to feel it do a shoulder press to where I'm actually feeling what I'm supposed to do Took a while of practice and so Changing exercises up all the time probably not a great strategy for most people It's probably better to stay with them for a longer period of time,
Starting point is 00:49:27 go through the different ranges within the same exercises, and maybe give yourself a few months before you decide to switch it all up. Next question is from Dwayne Hofer. Should you stretch after working out? Didn't we just have a really good discussion with somebody around this? Was it Pekolsky or was it who was it that we had this conversation? I might have been in Cobra. No. Didn't we just have to. So it was Cobra. Yeah, because we were talking about central nervous system. Yeah. Yeah. We're
Starting point is 00:49:51 trying to solidify it. It was Cobra. That signal. Yep. The the the the traditional long hold static stretching that we all learned in gym class where you you get in a stretch. You hold the stretch for 30 seconds. all learned in gym class where you get in a stretch, you hold the stretch for 30 seconds, you try to relax in the stretch and loosen things up and relax. That is best applied at the end of the workout. It is not a good way to warm up before. No, you work out.
Starting point is 00:50:16 Now, why is it good post workout? Long hold static stretching is parasympathetic. Oh, it was, you're right, it was part, that's what we were talking about. Because we were talking about how important it is to get into that state where we're talking. After you work out, right. Yeah, because working out is sympathetic,
Starting point is 00:50:30 and you wanna be sympathetic. Like when I'm working out and I'm lifting weights and I'm trying to build muscle, my goal, I wanna be sympathetic, I want music that's gonna make me feel amped. Explain, I want caffeine. Explain that a little bit deeper for the audience that doesn't understand that,
Starting point is 00:50:43 because that's a term that we throw around quite a bit And it's like what do you know? Right right right so sympathy the central nervous system has these two Operating systems if you will and just this is just a simplified is not an automatic but that's not right And these are two this is very simplified, but generally true the sympathetic You know operating system of your of your central nervous system is this fight or flight, high energy, go, go, go. It's this awake and alert state of your central nervous system.
Starting point is 00:51:16 The parasympathetic state of the nervous system is relaxed, repair, rebuild, sleep is more in the state. But this is when your body is repairing a rebuild. Now when you say that, it reminds me why again, why I love the original analogy that we probably haven't said in a long time that you used to share all time is like comparing the central nervous system as to an amplifier to your speakers. Now when you say that, so your muscles are your speakers, your central nervous system
Starting point is 00:51:46 is like your amplifier, and then when you start explaining it like that, I go, okay, so when I'm sympathetic, then it's like me cranking the juice up into my amplifier, and then when I'm parasympathetic, it's like me turning the juice down to my amplifier. That's right, because think about it this way, when you're going into a workout, when you're lifting weights, and you're going in there to work out hard, right, you want to build muscle. What do you want? You want to be amped, you want to be psyched, you probably are listening to louder music, you're listening to music that's inspiring, you might take caffeine, which is sympathetic, right, that's stimulating that fight or flight response, and you're in there to go after it, you're
Starting point is 00:52:17 going after it. After the workout, you're now you're ready to repair and rebuild and recover. If you maintain that super-amped feeling all the time, your body doesn't do a very good job of rebuilding. It takes longer to facilitate recovery, and that's why the parasympathetic state, the goal should be to be able to achieve that state, you know, as soon as you can after a workout. That's right, it's the rest
Starting point is 00:52:43 and digest part of the nervous system that they say, so post workouts are great time to get on the floor and do these long hold stretches. First off, it's a great way to get, first off, studies have shown that static stretches during or post, especially a heavy workout, may in fact induce more muscle growth. You may actually build more muscle as a result. I know Ben Pekolsky talks about this in his workouts.
Starting point is 00:53:14 So there's that, but there's also the fact that long stretches tend to relax the body. And what you wanna do after your workout, and this is why this is one of the reasons why eating post workout, again, we're splitting hairs here, but eating post workout might be a good idea for building muscle because digesting is part of that parasympathetic.
Starting point is 00:53:32 That's why after you eat a big meal, you kinda relax. We teach this in Maps Prime. Yep, yep, yep. I mean, this was, this is the post-prime, it was a whole protocol, yeah, for after workout. And it's funny, because we try to highlight what most people already know, right?
Starting point is 00:53:46 To have a warm up, have a cool down. And like we've gone away from that process, but it's because it's been aimless. And nobody really has like an idea of what the perfect protocol is for that. So we try our best to really construct that in a way where we could, you could individualize it based off of how your body was responding and your joints were responding and what to do after you had these types of intense work. Well, and when you say individualize, one of the things that you're explaining that I
Starting point is 00:54:16 think maybe the audience doesn't understand is that every person is going to have these imbalances that are going on their body. The prime comes with a test and it allows you to figure out those. Now, where do you work on your corrective stuff? Like when would be a good time to sit in a 30 second or longer stretch? Well, guess what? After your workout, you're already trying to cool down and calm down. What a great time to work on these imbalances that you have.
Starting point is 00:54:42 This is issues very pliable. Yeah, so you're getting like it. That's what people don't realize. We just kind of glaze right over the post workout. It's no big deal, but it's like, man, there's a good part of this that is very beneficial to you in its multi-facet, right? If you have one, I can work on corrective work
Starting point is 00:55:00 that is going to help my pot overall posture, which has carryover in itself. And then two, I'm gonna get myself out of that sympathetic state into a parasympathetic state so I now can start to recover. And then I'm also putting myself in a position to be ready, like you said, so to rest and digest my food or my post workout.
Starting point is 00:55:16 Yeah, and I mean, some of my best absolute, when I'm really, when I have the time, and when I'm really dedicated to my training, because I work out all the time, but I'm not always at a level 10 in terms of pure focus on my workouts and routines and perfecting everything. It's usually around a seven or an eight just because of life. But when I'm really focused on maximizing my progress, all my workouts include a pre-priming session, which is what I do before my workout, but they all also include a post-priming session, which is what I do before my workout, but they all also include a post-priming session,
Starting point is 00:55:46 which includes lots of static stretching. And the static stretching that I tend to do is, I'll focus on the areas that I need more range of motion, but then I'll always stretch the target muscles that I really worked hard, and I'll hold, and it's such a great feeling. Like, you work out your legs really hard, and you're done with your workout.
Starting point is 00:56:06 Go sit in a 30 to 60 second quad stretch. Go sit in a 30 to 60 second glute or hip stretch or hamstring stretch. Sitting pigeon all the time. And come out of that and then feel the pump kick in even more. It's like the muscles just blow up and it feels amazing. And your range of motion is fucking awesome. Like I, my range of motion after a leg workout with the static stretching is
Starting point is 00:56:28 ranges of motion that I can I can't normally hit and it feels really good. And then when I get my car to drive home or I'm doing my workout, I feel like really calm and I feel really good instead of like finish the workout rush to the car get you know get get to work. Pounding your shake on the way. Yeah, and I'm not really getting into that parasympathetic state. And I just noticed recovery is better. I noticed as a result of better recovery, better performance, the next time I work out, and of course that translates into better gains, how big of a difference does what you do before
Starting point is 00:56:59 and after your workout make? Well, if you're a total beginner, doesn't make a huge difference, but it makes a significant difference. Well, this is, I tell you what, you know, this is something that off-air Ben Pekolsky and I talked about when we were getting into the whole oxygen gym and those guys. And, you know, and when we first were, you know, speculating that, oh, they're on some new drugs out there this and that. And he's like, no, not at all. I've been out there. I know all the guys. I know what they're doing. He's, They're just finally putting a lot of energy and focus on all every process.
Starting point is 00:57:30 On these pieces? Yeah, on these pieces that when you're not, when no one is helping organize that for you, you just kind of, it's very easy to just not think about that. I got the, everyone puts so much energy on the food you need to eat in that training session, right? And even the greatest of bodybuilders, that's where most of your energy and focus on, but there's other aspects to increase performance and to increase your results that can get
Starting point is 00:57:53 you to move the needle a little more. Now, that's an exaggerated example because these are the top echelon athletes that we're talking about. That's where you really see it. Right. That's where you can see something more visual and measurable. Yeah, the average person who decides,
Starting point is 00:58:08 oh wow, I never put any time and energy to my post workout. So two or three workouts you try it, and you think all of a sudden you're gonna see your picture, you're looking to me and go, oh my god, look at how, you're not gonna see that, but it absolutely is improving this process. It makes a big difference.
Starting point is 00:58:21 The thing you'll see the biggest impact is what you do before you work out. Pre-priming, you'll just feel it right away. Your whole workout will change as a result. You'll know right away. You'll get into the exercise and be like, holy shit, I can squat, so good, so fast. The post stuff, the after that stuff, give it a couple months and measure your progress. If you're somebody that tracks, you'll see a significant, a small but significant increase in improvement in your performance. Next question is from Carmen Alessa. Alzheimer's and dementia is very common in my family.
Starting point is 00:58:49 How can I prevent getting it myself and how can I help the ones who have it reduce their symptoms? There's a very strong correlation, I should say, correlation with brain degenerative disorders like dementia and Alzheimer's, and the inability of the brain to utilize glucose as an energy source. Many scientists now are calling dementia and Alzheimer's type three diabetes. It's the result of the brain's ins like insulin insensitivity that may show up in the brain rather than in the rest of your body. And when, and because your brain utilizes,
Starting point is 00:59:32 you know, per weight, the brain utilizes more energy than almost anything else in your body. If you account for its size, it's like a, and that's because it's always processing and always working. And, you know, it has different forms of energy. One of the main forms is, you know, sugars and carbohydrates and starches and, you know, glucose. And when it's unable to use those energy sources well, it's just not running well.
Starting point is 00:59:56 And this is why you see Alzheimer's and dementia patients typically improve when you put them on a ketogenic diet or on the running on ketones. Because now you've given them a kind of diet or on the running on ketones because now you've given them a kind of a different energy source and you've increased their sensitivity to insulin. So, one of the first things you can do, and I know what's his name, talks about this max, look at your talks about this. Yeah, I'm going to say genius foods all about this.
Starting point is 01:00:20 He talks about this all the time,, you know, avoiding the heavily processed foods, avoiding super high amounts of sugars, because that can cause insulin issues, insulin sensitivity issues, eating adequate healthy fats. And then there's another big part of this that's massive, which is exercise. New stimulus, right? Well, exercise physically. Yeah, yeah, like nothing, here's a thing, like one of the largest users in the body of glucose is muscle. And if you can build muscle, you're going to improve your body's ability to use glucose. That's a fact.
Starting point is 01:01:03 So lifting weights is, in my opinion, because look, you could do cardio and burn off glucose and burn that stuff off, but it's a very manual way of doing things and you're not gonna build more muscles, you're not making the engine larger that burns these things. Resistance training does that.
Starting point is 01:01:21 Lifting weights, in my opinion, is the single best form of exercise for preventing all these insulin-type-related issues, like type 1, 2, and 3 diabetes, which is Alzheimer's and dementia. Lift weights, make it so that your body utilizes and stores more of this stuff, and make your body more sensitive to these things that you don't cause these problems. Plus resistance training, like all exercise, but especially resistance training because it's novel and so many different movements stimulates BDNF and the development of these
Starting point is 01:01:53 neural pathways. Well, that's what's interesting because I mean, you've seen certain programs that I know that they've gotten a flock for mentioning neuroplasticity and just stimulating the brain to learn new skills is sort of part of the process. But resistance training, I know you stress this a lot, it provides so many different new skills, so many different things to acquire under tension, under load, which challenges the body in all new ways, but then also does what you said as far as insulin sensitivity and building muscle. There's just so many more benefits in that specific direction for your brain to benefit from as well. Do you know what the rates are on this way? Are we increasing or are we decreasing? Do you know if we're seeing more cases?
Starting point is 01:02:41 It's getting worse because people's health is getting worse, but we're also getting a larger amount of just older people. So the total rate has gone up, the total amount has gone up because we have the aging baby boomer population. I mean, all, look at diabetes, all the three forms of diabetes, and I'm referring to the type three that I said as well, which is Alzheimer's and dementia, type two diabetes, which used to be called adult onset, and now we see in children as well.
Starting point is 01:03:08 And then of course the autoimmune form of type one diabetes, those are the biggest risks for literally bankrupting us. That's how bad it's starting to get. And Alzheimer's and dementia is are extremely expensive disorders. Like when you're, if you have aging parents and they start to develop dementia in Alzheimer's, it's expensive to take care of them because they can't, it's not like somebody who can't walk but they have the mental capacity.
Starting point is 01:03:36 They can't do anything a lot of times and it's a very expensive, it's something that I would not wish on my biggest enemy. And how closely related is things like Parkinson's to that? I mean, how similar are the diseases? Do you know much about Parkinson's? I don't think they're related, I can't think of how they're related, but they are both neurological conditions. Parkinson's, there's now a connection to the gut.
Starting point is 01:04:06 There's actually a strong connection now to issues in the gut and there may be a bacteria that may be causing it in some places. I've been on this hunt forever and I always talk to almost every nutrition is specialists that we have on here and every doctor to try and get to my best friend has that dream thing that I forget
Starting point is 01:04:23 that what they call it, it's super rare, where he acts out his dreams, and it can be violent and it can be dangerous. He's jumped off his bed, and there's been cases of people that have tried to jump out a window and stuff like that, and they're from their dreams. It's a very rare case,
Starting point is 01:04:39 but the people that have it have a 90% chance that they're gonna have Parkinson's later in life. that people that have it have a 90% chance that they're gonna have Parkinson's later in life. And so I'm always trying to send him research like related to diet and the gut and things like that. And what I have found, what I keep reading is a lot of the similar things that quote unquote would improve or reduce your chances of Alzheimer's is very similar
Starting point is 01:05:05 to Parkinson's and they all, and maybe that's just because it's a neurological thing we don't know much about it. Because it's just what makes you healthier, it's going to be like overall health. Right. We'll help you neurologically as well. You'd assume if you went through the same sort of protocol, like it should have some benefit, but it's interesting because most of these diseases, they have just immediately wrote off as genetic disorders forever, and there was no real way to prevent it, or they
Starting point is 01:05:33 didn't really have any idea of what might epigenetically trigger some of these things. One of the challenges with genetics when we say something like, oh, it must be in your genes, is let's say you have a grandfather with Alzheimer's, and then your dad gets Alzheimer's, and then you get Alzheimer's, and they're like, oh, there must be a genetic component. One of the problems with that is it's hard to tease out the lifestyle that you've picked up from each other. Well, especially when you're talking about families. That's what I mean. You know, what do you normally, what you normally all eat, kind of the same thing. And that's what I mean. So it may be more lifestyle than anything else. That's what makes it, You know, what do you normally all eat kind of the same thing? And that's what I mean.
Starting point is 01:06:05 So it may be more lifestyle than anything else. And that's what makes it so difficult. And it sucks so that everything is correlation right now and we can't prove anything for sure because it's really tough to talk to somebody like that. So I was just recently reading on the benefits of sauna use, regular sauna use. And regular sauna use is dramatically reduced rates of Alzheimer's and dementia. And then even more benefits to it. There is. Oh, all around, across the board.
Starting point is 01:06:30 All that has mortality. Well, then I would think for the benefits that we get with the red lights therapy, I would think, with the combination, like the infrared sauna that we have that has the infrared and it's a sauna. I think it's a double whammy thing because of the benefits with mitochondria with the red light therapy. I would guess so. The other thing is fasting. I bet in my opinion, I bet you fasting,
Starting point is 01:06:50 I bet you we could show a reduction. First off, when you fast for a prolonged purity time, you're dramatically increasing your sensitivity to your insulin sensitivity, your speeding up cellotology, your brain's probably getting rid of these buildups that can constantly. Well, anecdotally, I felt like sharper,
Starting point is 01:07:10 like coming out of a fast and then you reintroduce food and it just feels like cognition was really enhanced after that process. Well, that was the biggest benefits that, when we went ketogenic, the biggest benefits that I noticed was the appetite suppressant and then like, how clear-minded I was. I definitely can tell when I'm over-consuming more than I should in particular carbohydrates,
Starting point is 01:07:31 the way my brain processes things was definitely slower for sure. Next question is from DBGill. Adam, what made you not continue down the path of opening and anytime fitness? If someone was set on opening a gym today, would you advise the franchise route or doing it on your own? Do you know why they asked this question? Did you see my answer? I saw that.
Starting point is 01:07:55 It went that's cool. Yeah, I was going through, Katrina and I were going through the file cabinet that we had that we had moved from the other house and I just really hadn't gone through any of it. Man, and I didn't even, I didn't even finish sharing I should have I got so caught up in cleaning it all but you know I almost I started this man I spent a year and a half writing a business plan called top off for a hair salon if you can imagine
Starting point is 01:08:19 remember you go right if you can imagine a hair salon the meat hooters but a more classy upscale version of that like we we had that and I had all the all the numbers I mean we were really excited about I was a top off yeah isn't that great or what was that a great name I just got it that a great name or what I thought it was a great name and was the full service please yeah it was so that never launched and I never took off with that yet I spent of Jesus a year and a half of writing that one I did it anytime fitness I forgot that how close I was to jumping into that that was in 2005 I remember now it sparked
Starting point is 01:08:57 that was I was on my third or fourth comp plan change in the company 24 fitness that I was at. And I remember just being really frustrated and going like, fuck, you know, do I still want to keep working for this company or do I want to go off and do my own thing? And at that time, and I don't remember when any time fitness, maybe Doug can Google search when any time a fitness originated, but I believe we were on the front end of that, which if you're going to do a franchise, I'm not a fan of franchises, which is part of the reason why I did not do it. I also opted not to do boot camps franchise either. In fact, I broke off with my partner when I
Starting point is 01:09:35 originally started boot camps. I did boot camps for, I think I said five years on my Instagram story, but I might have been even longer because the two previous years before I was by myself, I actually had a partner and he really wanted, 2002, thank you, Doug. He really wanted to go to Operation Boot Camps, which was a franchise at that time. At that time, we were making like $30,000 a year on the boot camps and we were considering really scaling it up. He thought the answer was for us to franchise. I completely disagreed.
Starting point is 01:10:10 We went our separate ways. I continued to grow the boot camps to about 67,000 is what I peaked out on the boot camps. And that was a side business by the way. That wasn't my full-time gig. I'm sure if I was full-time gigging it would have done better. But I went the opposite direction. I didn't franchise. I grew my own boot camps. I grew the revenue to about 67 grand was what I peaked out at. And he went and did the operation thing and just didn't go anywhere. And he spent $10,000 on the franchise. So I was right there. I felt I was right on the anytime fitness, although I do see value in doing some franchises and I'll explain where and what I would want to see in order for me to even consider
Starting point is 01:10:47 not, or me consider to do it and not do my own thing. If you're thinking about doing a gym, which there's a million models like, in different types of gyms and sizes and that model has been kind of done, and you're thinking about doing a franchise, I'm not a fan of that. And the reason why is because there's nothing
Starting point is 01:11:05 really revolutionary, what you're really paying for is they have a brand already, they normally send you over a kid, they give you leads, they do all these things, which that is all beneficial and can't help. And if you don't know anything about business and you see, you can see how getting assisted in that area is worth you revenue sharing your profits.
Starting point is 01:11:23 Like I could see some value in that. Now I have more confidence in my business skills, and Like I could see some value in that. Now I have more confidence in my business skills and so I would see no value in that. Now where I do see value is a business like Orange Theory. I've been saying this now for almost four years that if I was the same kid that I was 10 years ago and I didn't have my hands full with everything I have now, I 100% would have started one of those
Starting point is 01:11:45 because I saw where it was going. It was very revolutionary for what it was doing at that time. Orange theory with the heart rate monitors and the way they made it like a game for people, I thought that was fucking brilliant. And I think that it was also a perfect time because that was right after CrossFit exploded and we were starting to get backlash with all the injuries from all the Olympic movements that they were doing. And I felt that Orange Theory was an incredible answer to
Starting point is 01:12:14 that. I thought their model that they were doing was incredible. And then when you could see the growth rate, I mean, it's been on an explosion since it came on the market, I think, in 2009. So if you can catch a franchise that you believe is doing something revolutionary at that time, and you believe that thing is going to continue to grow, then I think there is strategy to attaching yourself to it and using their name that way. Now to do a franchise just because, like the example I gave with Operation Bootcamp or maybe doing it anytime fitness, now I don't see as much value, that's my personal opinion. So here's a thing, and here's what gets people tripped up.
Starting point is 01:12:49 When you do a comparative, when you compare the success rate of people that start a franchise versus people that go private, it's true that people who go with a franchise succeed at a higher rate. There's a higher failure rate with people going private, but that's not really telling you the whole story because when you go with the franchise,
Starting point is 01:13:11 you've got the branding, you've got the planning, and everything's already set up for you. When you go private, what you need to do if you want a real good comparison is take out the people that go private and they'll understand that shit. Instead, the ones that are successful. Yeah, compare the people that understand had and they'll understand that shit. Right. Instead, come on. The ones that are successful. Yeah, compare the people that understand had a brand and organized and done everything
Starting point is 01:13:28 and then compare them to the franchise. And I bet you might, I bet you an outperform. I'll bet you money. The people who go private who understand had to make things look particular way, have particular systems and do all stuff, will outperform the franchise.
Starting point is 01:13:41 And that was my, and that's the thing. You know how to do that. Why I wanted to use the example of the boot camps, my buddy who went and did the operation boot camps, I wanted to. Now he actually grew his arguably too, as many... I believe he had as many camps running as I did. The difference was I was collecting all of my profit.
Starting point is 01:13:57 I wasn't having to give away some of my profit because they weren't... He was getting the leads generated through the franchise. So a lot of the leads that he was getting were the leads that the franchise was generating from. And that's part of the reason why he had to give up some of his profits for that because he's tied into the franchise. Now I may have had, you know, even less people in my camps, but I'm making 100% of the
Starting point is 01:14:16 profits because it's me and I can change my rates to however I want. I can way more. Yeah, exactly. There's way more autonomy in it. And if you really now If you don't know all that stuff, I definitely think there's value I mean what I'm seeing in Orn's theory right now I am just blown away because I've seen and this is not a knock on these people. It's just fucking fact
Starting point is 01:14:37 I've met several several owners that own Orn's theories that are crushing financially and when I meet them and talk to them, they know absolutely fucking nothing about health and fitness. But there are smart business men and women that saw the opportunity, they now attach themselves to franchise, and that's how great that franchise is right now is that it's been, it almost runs itself.
Starting point is 01:14:58 If you have some somewhat of management leadership skills, organization skills, those things are exploding. But you have to really be on top of trends and have a good understanding of what people are really seeking these days. So that one would have been more, you would have known that that was going to be on the uprise if you would pay attention to a sole cycle or one of these other franchises out there that were just destroying.
Starting point is 01:15:26 And they're still destroying because they're providing an experience. And I think there's been multiple business write-ups recently about all these types of franchises out there. It's the ones that are providing this all-encompassing kind of an experience that people talk about. And they share that share that gives them that sort of viral component. So, I mean, if you're going to look into franchises, do your homework, and look at the trends and see where people are paying the most attention to, don't just grab like, you know, franchise that has proven themselves in the past, I would look towards a few years.
Starting point is 01:16:02 And here's the other thing with fitness, just just, look, I've been doing this for professionally for 20 years, it's very fad and trend, very volatile. So like at one point, curves was going to franchise. And they exploded, curves had something like, I don't know, 800 locations, faster than any of the fitness organization, And then they taint. Orange theory is exploding right now.
Starting point is 01:16:27 Mark my words at some point, it's gonna draw. It's because people are not gonna be like, oh it's not pulling. The exact, when I came into Orange theory and Brendan brought me on at that point, he had only had, I think, he had three clubs. And my exact words were to him, I was brilliant move, getting your hands in this.
Starting point is 01:16:44 Take this, I said, take this, hands in this. Take this hell out. I said, take this, these things, get as many as you can in the next three years, and then sell. And he did. He just sold this year, he sold, and maybe we'll get him on the show so we can talk numbers.
Starting point is 01:16:55 I'm gonna put his business out there, but I'll tell you right now, I'm gonna kill it. People smart move, kill it. Killed it, he sold, he sold, and he kept himself in as on the board, which is fucking brilliant. So he gave himself a beautiful salary, he sold and he kept himself in as on the board, which is fucking brilliant. So he gave himself a beautiful salary. He cashed out really big. Not that to me was absolutely
Starting point is 01:17:11 brilliant. Getting into it, if your passion is fitness and you want to, that's what you want to do for going forward forever and attaching yourself to a franchise, be careful. I mean, I think they're, they're, I think you got to, we got to talk about the brick and mortar versus Be careful. I mean, I think they're, I think we gotta talk about the brick and mortar versus the virtual. I mean, brick and mortar is expensive. It's a big, a lot of money you gotta put down. It's a lot of liability. You're limited to your audience.
Starting point is 01:17:37 Like if you have a gym, how many, people in your five mile radius are gonna come see you and that's it. Keep an eye on Craig. It's gonna be interesting to watch what he's doing right now. Keep an eye on Craig. It's gonna be interesting to watch what he's doing right now. Keep an eye on Craig. I think it's, I don't fully agree with his decision.
Starting point is 01:17:49 I think he's a great guy to watch do this because he won is not gonna be in there really working. He's gonna teach some of his classes. He has, he's gonna approach it the same way that my friend Brendan approached Orange Theory, which is he has, you know, Brendan has the NFL name, he's a celebrity. And so he used the power and influence that he had
Starting point is 01:18:09 to help drive traffic into his clubs, even though he wasn't operating his clubs. He hired and staffed people to operate the facilities. Craig has the same intention to do with this. What was it? Rock Punch. Oh, someone's a boxer. Yeah, so Craig is basically doing a twist on what D-throne is or a box and burn.
Starting point is 01:18:29 Box and burn. Yes, geez, which I, yeah, boxing. I pay attention to the box and burn because they're still, yeah, climbing up. They are, they're doing, I think box and burn is a good example and I know they're starting to franchise out, I believe. So I think these are, these are some cool models that you see going on. Again, though, back to Salis point If if you were to get in something like that one I'm looking for a franchise that I think is doing something revolutionary
Starting point is 01:18:52 I do I think Boxenburn was very revolution. I think that was brilliant I think that was so smart. I think Tony was the right guy to do that I think they are riding an incredible wave right now and anybody that jumps on that early is smart Yeah, that would be one I would suggest, yeah, because you actually have somebody teaching the skill of boxing, which wasn't being taught in a lot of these fitness type classes. So that's important, that's an important factor.
Starting point is 01:19:15 And if you look at any of these other franchises, what's the unique quality to them that's gonna carry them further? Well, just think about it this way. Let's say you wanna open up a franchise, let's say you wanna open up in any time fitness, right? How much money do you think when all is said and done, getting your location equipped,
Starting point is 01:19:31 having enough capital to float you for the first, maybe three months or whatever, hiring a staff or however minimal staff it is or whatever, your signage, all that stuff. How much money do you think it's gonna cost you? 100 grand? To get started? Yeah.
Starting point is 01:19:44 Oh God no, more than that, way more than that. Okay, so what, 200 grand? 250 to 500. Okay, so let's just say in the cheap ass end, $200,000. Now imagine if you took 200 grand and you had the same dedication, the same kind of, I'm gonna make this work, I'm gonna be stupid with my money.
Starting point is 01:20:01 Imagine you took 200 grand, you invested in a virtual business. Right. You know? You don't need 200 grand. You know, you took 200 grand, you invested in a virtual business. Right. You know? You don't need 200 grand. You know, you, 10 grand, 15 grand. Arguably a way better investment. Way better investment.
Starting point is 01:20:11 You're not limited. Your audience isn't limited. Your audience is the fucking world that's on the internet. You can go all over the place. You can hire more talent because you have more money. You don't have to sign a lease with anybody. You're not limited any, so for me, the brick and mortar's like, man, good luck.
Starting point is 01:20:27 It is. And the other thing about where the real money is in owning like a franchise gym, like any time fitness, like what Craig is doing, like the orange series, is not in one gym. It's in proving the model, doing well in one, and then duplicating that, which is arguably one of the hardest things to do in business.
Starting point is 01:20:46 It's extremely hard to build a very successful, you know, seven to eight-figure business. It's even harder to try and duplicate that multiple times and to be successful. And so, these little, anytime fitness gyms, these little box and burn type of facilities, I mean, I would venture to say you're looking at, on average, of course, there's always outliers, but you're looking at 50 to $150,000 of revenue profit. Like you're not looking at huge profits. And then to scale, open up another look at it. Right.
Starting point is 01:21:16 Put more capital, sign another lease, get more staff. Replicate that culture again. You know, get all that going. It's a lot. It's a lot of work and it's a lot of liability. Whereas in the virtual world, you see something works to scale. It's fucking easy. It's not hard at all.
Starting point is 01:21:30 Like, oh cool, that works. It's spend a little bit more on this advertising, a little bit more money on this. And that's it. Well, it's complicated. It's very easy. So if you want free fitness information, we have a bunch of guides. They're totally free. The latest one is how to squat like a pro.
Starting point is 01:21:44 Just go to mindpumpfree.com and download bunch of guides. They're totally free. The latest one is how to squat like a pro. Just go to MindPumpFree.com and download all of them. Thank you for listening to MindPump. If your goal is to build and shape your body, dramatically improve your health and energy and maximize your overall performance, check out our discounted RGB Superbumble at MindPumpMedia.com.
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