Mind Pump: Raw Fitness Truth - 890: How to Sculpt Your Body for Maximum Visual Appeal- The Science of Aesthetics

Episode Date: October 29, 2018

In this episode, Sal, Adam & Justin discuss the science of aesthetics, what people are naturally drawn to physically and how to sculpt your body so that it is closer to that ideal. Does being sick make you look weaker? (1:22) Would you have listened to Mind Pump when you were 20? (4:18) “It Ain’t Easy Being Cheesy.” The caption contest and your audience knowing your brand. (5:03) Memes: The new political cartoon of our time. (6:53) Are their red flags Sal and Justin have seen with their kids and social media? Should adult individuals be held accountable for events in their youth? (10:40) What is MAPS Aesthetic? Who is it for? (16:15) The sculptor: How the program transformed Adam’s body. (20:55) Why volume/frequency play a HUGE role in your body transformation. (24:05) What Makes Someone Look Aesthetic? (27:30) The Science of Aesthetics. (30:05) The greatest lessons learned from training their weaker body parts: The importance of Focus Sessions. (33:00) The Anabolic Bell Curve: The Science behind How you Build Muscle. (37:05) How healing and adapting are COMPLETELY different. (38:50) The trend bodybuilders used to improve their physique. (42:20) MAPS Aesthetic: The PERFECT for your prep. (44:10) The secret sauce behind MAPS programming, how they create their programs and what you need to start MAPS Aesthetic TODAY. (46:00) People Mentioned: Adam Schafer (@mindpumpadam)  Instagram Dorian Yates (@thedorianyates)  Instagram Links/Products Mentioned: October Promotion: MAPS Aesthetic ½ off!! **Code “BLACK50” at checkout** The Incredibles (2004) The effect of training volume and intensity on improvements in muscular strength and size in resistance-trained men

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND, MIND what makes people look aesthetic. What does that even mean? Is there a norm across cultures? We talk science of aesthetics. We talked about our program, map aesthetics. I can't change your face. And why we designed maps aesthetic, of course, in the beginning, for the first, maybe, 15 minutes, we did our fun talk. I think we were talking about memes.

We were talking about memes and meme wars. That was a good conversation. Yeah. But then we get into aesthetics. And then we talk about maps aesthetic, which is our program that is 50% off this month. It is a bodybuilder physique competitor and bikini competitor inspired program. It has an option where you can individualize the program for your specific body, target

particular body parts to develop even more sculptor body like a sculptor. It is on sale three days left. You got to go to maps black.com. Use the code black50black50 the number 50 no space for half off and that's it. Here we go. Somebody gave me a cold Justin. Somebody? Somebody who would do such a thing. In this room gave me the gift of a keepsung giving. What? I mean, we're swapping these days, mics. You have to take that into account.

But dude, my wife isn't sick. What does that mean? Are we more connected? Maybe. Why isn't your wife sick? That's weird. Yeah, exactly. She's a nurse though.

So you're trying to pin this on me She has all the secrets. She's in well, I mean she probably has a strong ass immune system Of course working the hospital, you know, you got a week. It's a weird I don't know how much I subscribed to that because I think I was sicker in my career at when I worked in the gyms And I ever was right you think it would you build up like it's one factor. I don't think it's all of them. Yeah, no I just think that I think you eat better now. I think it's yeah, more now now. Yeah, when you leave yourself susceptible to like, you know, I haven't been getting much rast and it was just like boom hit me also think of the lifestyle. This is good. There's a good point though at them because think of the lifestyle that we had when we were managing gyms carefree. We were no hold all day. No, no. Compared to now. We were in there.

Strippers and co-cats. Yeah, yeah. Remember those days? No, I don't. It's shooting guns. We were in there at 8 a.m., we were there till 10 p.m. And throughout the entire day, we were hopped up on stimulants and artificial screeners.

The food that bars and shakes in, no sunlight like you're saying. Oh, yeah. I trained hard though. Hell of ours. I trained at your. On a hell of crazy supplements. That was a good time. That's why too I wasn't surprised when I'm alive.

I had iron gut back then. The only reason why mind pump doesn't seep through all the way through the 15 to 25 demographic is because they just don't know yet. They'll be, they're gonna be mind-pump listeners. They will be. I don't fret it right now. When we look at it, the marketing team,

and they're like, put somewhere on your tires. You've really got the 30 to 40 down. Really well, I mean, that's definitely our wheelhouse. That's just because these motherfuckers that are 20 right now. It's because they actually listen. Because I remember being like,

I don't know, man, I get a lot of messages from 20 something year olds. You know, Enzo found us, he's a little kid, he's 17. like, I don't know, man, I get a lot of messages from 20-something year olds and you know, Enzo found us, he's a little kid, he's 17. Well, of course, there's a, there's a, there's a, there's a special, there's still a lot. There's a lot of listeners, I know of his time. And the ones, but how smarter are most of those ones? Let's be honest.

So, it little shout out to you listening, if you're under 25 right now, you are more. And you're listening? Yeah. You're, your hip-hop special. You're looking to mirror. Yeah, you're listening? Yeah. Your hip-hop is special. You're looking to mirror. Yeah. You're a smart person.

You are a special individual. You are. Tell yourself that today. You should, but you get a virtual back-rob. But yeah, it's because we're like, hey, gut health, hey, sleep more, hey, and they're like fat loss, muscle building, that's all I want to hear. I don't know about that of the stuff.

Yeah, perform it. Let's go. It's all boring. I expect that. If you're 30 something in your listening, I expect you to listen. Okay. Yeah. I expect you to listen. But if you're 25, you're suffering.

Yeah. We know that you're suffering. Here's a good question for you guys. Would you have listened to this show when you were 20? I would have. Because of, just because science and health and fitness is our field and like I'm interested in it. I might have been hooked because, you know, the comedy banter and all that. Yeah, that I'm interested in it. I might have been hooked,

because you know what I'm saying. Get the comedy banter and all that. Yeah, that might have got me in. You would have fast-forwarded me and I would have been. Definitely, I would have hated you, Sal. I'll be honest. But you don't want me over. You don't want me over.

And that's literally what happened. There's that no more, because I co-sign for him. That's why I feel like I fucking really like Adam. Adam's so cool. He sounds such a douchebag, but if you fucking friends with Adam, he must so cool. He sells such a douchebag, but if you fucking friends with Adam, he must be cool. Fast forward to the funny part.

I didn't say all that. I didn't say all that. I just didn't want to put the fun to Adam. My God. You have to fast forward a lot. Yeah, you do. But anyway, Taylor the other day text me, he did a post a little while ago of Justin,

a picture of him, and he sends me over sometimes. So handsome, by the way. He sends me over options for captions. And I took the, I was, I feel like sometimes I'm constantly poking at Justin all time that's not fair that he's always getting picked on. So I think we did like a really like, you know, what do you say? He said something very handsome about you. What do you say? Did you know those handsome about you. What do you say?

You know those words come from Taylor? Something from the Sunday. No, no, no, it says fan favorite. What can I say? That photo where he's like, it's a great picture. But originally the caption was supposed to be, it ain't easy being cheesy. Hi, hi, hi.

Yeah. So it's like, oh, we've been given just a lot of shit for the cheese for a while. So you're just gonna say it on the podcast to $40,000. This is like gonna be on my tombstone, like, you know, cheesy, fart, you know, painted toilet, whatever else, fat fuck. Well, I had to be my tombstone. I had to say it because Taylor, again, like I said, he asked me the caption.

I thought, oh, they're both great captions. And so he went with the other one, fan favorite. The irony is that this is how well the audience knows all of us and Justin and the voice of the brand that a bunch of people commented, literally put the other caption. I thought that was really funny. Yeah, a lot of people have already put that, like it ain't easy being cheesy.

Bro, I get, oh, I love it, dude. Bro, what did he do the other day? He put a picture of me, I was making a face and he said, can make a meme out of this. Yeah. I got like 85 people who are making their own memes with my face. Yes, which is, I mean, it's amazing.

I love that Taylor did that because I love, of course, we all enjoy poking at each other. And I like to see if my caption wins. And Justin Hattick and one, too, I think we, and I were necking back. I know, but we still got passed up by the, I think two or three other people that had some great. Oh, they had some good singers.

Speaking of memes, you know, memes are becoming a force online. They are politicians and everybody starting to pay attention to the mean game because it's like, just a made a good point about this. It's like a political cartoon of today. Yeah. It's literally like one of the easiest and fastest way

to communicate an idea and they go viral and it's becoming something that everybody's paying attention to. That's what I love about them. I mean, it's just like, it's right to the point and it's great because you could see who does it best, right, which political side like has the best memes and it's interesting to watch, you know,

and how pissed off people get when it like kind of stings. You know, it's brilliant. Those were my favorite opposed. The one that's sting. I do the ones that are a little, I think it's great too because I mean, that's definitely a page at a Sal's book. Sal was the meme guy first, right? I think you, I think you hacked it. Do you remember what you called them when we first started my pump? What did I call? Mimi. Mimi's. Do you remember that? Yeah, I do remember that. It's like episode three. Yeah, I do that on the episode.

You literally said, yeah. Oh, I did. Mimi, is that a Mimi? Yeah. I can't believe that. Yeah. Oh, Jesus. Yeah, but no, but they communicate ideas very effectively

and quickly and they spread so fast to the point where there's memes now that are like fourth and fifth and sixth generation memes based on original memes that happened years ago. So the only way you can know what they mean is if you have been the other ones. This whole time. It's really cool. I love it. It's like checks and balances to me. It's like, you know, having that out there and being able to point out absurdities and trains of thoughts, you know, even if it's like really, an extreme version of where that train of thought could lead,

it needs to fucking challenge people. And they need to check them in their spot, like, look. Look at what you're portraying right now. Well, think about this way. In the past, if you were to make a cartoon or something that you would want to spread, you'd get paid for it. It was like a, it was actually a lot of people did this for living. Like you'd make money making political cartoons or commentaries or things that,

I guess we could loosely connect to what modern memes are. Today, it's not like that. Nobody gets paid. Nobody makes money off a meme. At most of them, we don't even know who did the first one. Like the popular ones with like, Stoner Guy meme or the, Karate Kyle, which is an old one I still love. Nobody knows who started that. Nobody's making money, but people still create them and spread them just because they wanna either get a laugh

or spread an idea or whatever. It's kind of cool. Well, it's another form of communication. It's another form of communication. Like you think of like emojis and stuff. I thought the analogy that Justin said is great. You know, you're right. The first thing that comes to mind when I first came to mind after you said that, It's another form of communication. You think of emojis and stuff. I thought the analogy that Justin said is great. You're right.

The first thing that comes to mind, when I first come to mind after you said that, is the political cartoons. That's totally what that is. They're typically satire, right? They're intelligently thought out, but then poking at some ideology. I think that's really, really, really clever.

I love them, dude. My sister sends me, most of them, one's eye-closed, she's on all the forums and things like that, and she sends over like every morning, like four or five, and I'm just like rolling, I'm like, oh, half of them, you can't even show. And she, I love because it's my sister, right? And we're seriously cut from the same cloth,

and she's definitely like me personality-wise. And so she gets my humor and sarcasm, so the one she sends over, like so on point. Oh, dude, me and my son share memes with each other all the time. I'm, we're a couple of years away from going dark. I know. I can tell, I can tell he's feeling me out, you know what I mean? And I'm letting him be a special bond.

Yeah, and I'm, oh, are you kidding me? Yeah. I can't wait until the day where I feel, it's all comfortable. And, and I can just go, me and my son can just go super inappropriate joke with each other. Yeah, I can't go, me and my son can just go super inappropriate joke with each other. That's gonna be like when the bond is just gonna be sealed. You know what I'm saying?

Yup. It's, it's, I'm a few years out. It's fun. Now, are there any flags right now that you see that you're gonna have to pull in the reins? Cause he's so much like you. Are there other things that you're seeing right now? I've had discussions with him.

Well, yeah. I've sat down with him and I've told him. Little cautions out there. Yeah, I said to him, because he's growing up in a completely different time. I can only imagine if everything that I did and said and commented on was recorded electronically forever. Can you share what happened to him the other day?

No, no, no, no, no, I don't want to go over. Yeah, I don't want, I'm not a liberty of being able to do that. But I do, you know, the conversations I do have with them is, you know, everything you do electronically is there forever. And at some point, if somebody wants to take it out of context and use it against you, they can, and it sucks that you have to say that, but it's just the reality, you know what I mean?

And I think a lot of times we, one of the problems that, or challenges that people have is they, they wanna fight reality so bad that they pretend like whatever, because I could easily say, well, that's stupid that they would use something that the kids would say at a context, you know, 10 years later.

Oh, yeah, it is stupid, but guess what, reality. So that's the conversations I have with them. And I'm with my daughter. And, you know, as my daughter gets older, I'm gonna have the same conversations. The conversations I'm gonna have with him soon, he's still young, right?

He's only 13. But pretty soon I'm gonna tell him, look buddy, you're gonna have what's it called when you FaceTime, somebody, and maybe you're with your girlfriend or whatever. Anything she sends you is recorded. Anything you send her is recorded. And at some point, just keep that in mind. Because I know what I would have done with FaceTime. Yeah.

I mean, my brain goes in a direction where it's like, I have optimism in terms of, you know, yes, that's all scary. Like everything you write, everything you say, like all this kind of stuff now, like you can trace back and like you, the catalog it, like it's all that is accessible. And so you're seeing this get like the catalog it, like it's all that is accessible. And so you're seeing this get used against anybody now. Like anybody running for political party, anybody running for, you know, something where they want to dig dirt and throw you under the bus

and create something out of it, right? To where maybe in the future, there's some way to really analyze intent, you know, in context. And like some, we need some company to really analyze intent in context. We need some company to really innovate that. Well, do you guys remember the movie The Incredibles? Remember the bad guy who he was gonna give

everybody special power? Which is the first one? Yeah. And he said, when everybody's special, nobody's special. I think it probably will get to the point where anybody will be able to get dirt on anybody. That's not true. Nobody's going well.

This is also why, you know, and I know people hate on this pool and get political on this podcast, but this is a strength of Trump's. I mean, his ability to just say what's on his mind and do things and then own it, just he's a living meme. He is.

Yeah, totally. And do you see what I believe that it's the beginning of what we're gonna see because in the future, like you're saying, all this dirt is gonna be able to get dug up on everybody and it's no longer about, you know, who has dirt or not, it's about who's willing to own it. Who's willing to say, fuck yeah,

I said some dumb shit like that five years ago. Fuck yeah, I did that stupid shit when I was 17 years old like. When I've changed it. Yeah, you know what? some dumb shit like that five years ago. Fuck yeah, I did that stupid shit when I was 17 years old. Like I've changed. Yeah, you know what? I also grew from that. I learned, I learned from that. And now that you know what I'm saying?

Like versus trying to deny and avoid and hide. Or apologize. Many times there's apologies when I don't think they're necessary. And I'm 17 years old, I was stupid. Yeah. I was, I mean, come on. How many of you, and I think most people can relate with that.

If you're a president or you're somebody that's, in your 50s and you're talking about shit that happened in your 20s, I think you can relate to a lot of people by saying, hey, yeah, I was a lot dumber back then and I made a lot of mistakes. And I learned a lot. And times do change.

I remember being in school and junior high. And this was a thing, by the way. And I think about it and times do change. I remember being in school and junior high and this was a thing by the way. And I think about it and it sounds terrible. But this was a thing where girls and guys would fuck with each other and girls would cup check guys. Okay, and you'd, oh, and dudes would snap girls bras. This was like a thing that everybody did. I totally forgot about that.

But this is totally, like if you saw that now at a con, whatever, it's bad, it's terrible. And this is totally, like if you saw that now at a con, whatever, it's bad, it's terrible. And I get why, but I also, you have to also understand context and the fact that, you know, I don't know, I'm not necessarily excusing it, I'm just saying that this is kind of how things

have been for a long time. Doesn't necessarily mean that you can use it in, okay, you're 35 today now. We have a video of you, you know, cup checking a boy when you were, you know, 17 years old or 16 years old. That means you are, well, not necessarily, like everybody was kind of doing those things.

There's just one website. What's that place around here that does the outdoor concerts? They're really big. Sure line. Yes, there was a website or something on Instagram where people are posting videos of their friends getting smashed and puking and acting crazy and I can't remember the title of it's actually a name of The site and it's like this

Like you go there and you see pictures and I see this and I go man It looks terrible to me as a parent looking at this like oh my god Look at these kids and what they're doing, but then I remember how the shit that we did as kids It just never got caught on camera. Right. Because do I remember times, if I really think about it, when I saw 17 year old friends, 16 year old friends, getting ridiculously smashed and acting completely

like morons or idiots or doing terrible things, absolutely, it's never got recorded. You know what I mean? So anyway, a little ranty there. Yeah. We tried so hard, that's a good point. It went there. Yeah, it know what I mean. So anyway, a little ranty there. We tried so hard. That's a good point. It went there. Yeah, it just happened.

You know what though, we wanted to talk about, because this is the month that we're doing the 50% off map aesthetic and I believe there's only three days left for the half off when this drops. And I think we should talk about, just for people who are curious about the program. I love talking about this program. Who it's for, why it was designed, what the process was all about, just so people have a better idea.

The origin. Yeah, this is the third program that we created, that we dropped. I think it's the second one we created together, but it's the third maps program that we released. And if you look at our maps programs, we kind of did them in a particular order. Maps aesthetic is the,

we knew this would be the popular one because it's all about aesthetics, it's all about sculpting and shaping. It's where usually people jump first. That's right, on line and you see a lot. Because it has a lot of the sexy factor to it. I do want to change my body. I want to improve the way I look.

I want real defined muscles. I want to be challenged and go through a really intense type of a workout and add all his volume. But we made sure that you went through the process to get to this point. And yes, it is a pretty challenging workout program we designed. It's really near and dear to me too because this is a great representation of my personal journey with maps. So I was introduced to maps almost four and a half years ago or so when Sal first sent

it over. And I was incredibly impressed with the programming and how it was laid out. And I remember when I first started falling that and the game changer it was for me. Because before that, I was very much so the guy who kind of did the muscle confusion where I was constantly changing my routine up

every single workout. I had never really blocked, phased my programming like that. I had never put so much energy and focus on my compound lifts to where the amount of frequency that he was doing as far as squatting and deadlifting and overhead press had never built that into my routine. And so I remember being blown away by the first program, MAPS and Obolic. And then I remember after blown away by the first program, MAPSANabolic. And then I remember after that, I'm in the middle of getting ready and prepping for my first

show. And MAPS aesthetic really represents the kind of the formula that I was following from MAPSAN abolic kind of combined with a little bit higher volume training of what I needed for competing and getting on stage. And so this program was really near and dear to me because I remember when we would talk about Maps and a bulk and even Maps performance on the show, but I was already kind of doing a different program because I was competing and this really represents. And you also had a lot of experience.

You had a good recovery ability. You were able to handle a lot of volume because Maps aesthetic is that it is a hard workout. It's there's a lot of volume in it handle a lot of volume because Mapsesthetic is that it is a hard workout. There's a lot of volume in it, a lot of training. It's definitely something you need to be able to have a decent amount of recovery ability and some experience to do because you are in the gym doing a lot of exercises and a lot of things. But the real special part of Mapsesthetic that I really enjoyed, especially when we created it was, we included an element in maps aesthetic that allowed someone to base purely on appearance, okay?

Base purely on the fact that you look in the mirror and you say to yourself, okay, I need to develop this part of my body more, I need to work on this area of my body, knowing that about yourself and then injecting it into your own version of maps aesthetic through what we call focus sessions. And that's the focus session aspect of it because maps aesthetic loosely is broken up into

three full body workouts and of course it goes through phases. But then in between those full body workouts, you're working on specific body parts in a particular way that you yourself want to work on. So what does that mean? Well, if you're a female bikini competitor and you want to develop more back and more hamstrings, well, that's going to be your focus sessions. If you're a male competitor and you need more triceps and rear deltoids, that's we're

going to focus on. If you're not a competitor, but you've got a lot of experience and you've got weak parts of your body, let's say you're like, man, my chest always kinda lags behind and I have these overpowering shoulders, I wanna balance my body out. Well then you put the chest in these focus sessions

and it allows you to sculpt and shape your body and in the term, we always use like a sculptor. Which is exactly the approach that I had going into shows. I would go into a show and be with the body parts you started with and then eventually, because you did that, right? You had weaker body parts that eventually became strength and then you...

So legs and shoulders were my very first two that I ever did. So the very first two muscle groups, and that was actually before I even got on stage the first time, and legs just for my personal, that because obviously as a men's physique athlete, you're wear board shorts. So I wasn't necessary to have legs. That was my personal. I personally wanted to keep growing and developing my legs. And I'd already seen great response from following like the maps red type of protocol. So I was excited about watching the gains come on fast. And I wanted to continue that on. So the very first time I went through it was legs and shoulders.

Then when I went to my first show, one of the critiques that I had was like back thickness and then my deltoids, so in actually specifically my rear delts. So then my second go-around on Mapsesthetic was my rear delts and then my back. And that was, and you've talked about that on the show before about when my back really blew up. There's a before and after picture buried somewhere in your Instagram. You got to pull back up because that's a dramatic difference. Looks like you had a three dimensional.

Yeah, looks like you had a 10 pounds to do that. It was really, it was also too, and I was very vocal about this when I was going through it about, because I fell into this too. Deadlifting wasn't a staple movement, like it should have been in my programming. It was something I did intermittently here and there, but I never really programmed it in and was consistent with it, and not that I fell into the category of what some of these athletes fall into thinking that it would widen my waist. I never thought of that, but I just neglected the exercise. It

wasn't something that was a staple in my routine. And, you know, I started to see just like my legs. I started to see the gains come on big as soon as I started really focusing. And obviously, deadlifting is a major foundational movement that is in all of our programs. And when I started to really put emphasis on my back from Maths aesthetic, it was a game changer for me. And I think it was what won me a lot of shows. So I was never a good poser. I was never had horrible stage presence in my opinion. But when I turned around my back, because of my, and there's genetics that play a major role in this too, I have a very, very narrow waist.

I'm built like a swimmer. So I already have a kind of naturally wide back. So when I built it and really built the thickness of my back and put energy on that, which was a testament to the Maps aesthetic programming, to me, that was what one shows for me. I would turn around. If I could hang with you with my chest and shoulders and arms,

which in abs, which I thought I had a pretty decent front shot, when I turned around, there was, in my opinion, there wasn't a lot of men's physique guys in the F category, which is the tall category, that had a back as thick and as wide with this narrow of a waist as I did. It just requires a lot of, requires volume frequency and then the right exercises. And I think a lot of people neglect

those big heavy compound movements, but then also frequency. There's still that whole hit a body part once a week type of thing. And I mean, here's a thing with the MAPS programs. We understand how to utilize frequency in a way that maximizes the way your body adapts. And a lot of programs neglect to understand that factor.

They just, they focus so much more on the intensity that they neglect the fact that there's volume and frequency play just as big a role in how your body develops. Oh, bigger role. I mean, that, that was, again, one of the things that I think we dispelled with the way that we've programmed all of these programs is the energy and focus has always been put around. I thought what we all agree is one of the most overlooked things, which is frequency. I mean, frequency was just not talked about that much.

I mean, intensity is what we see. We constantly are bombarded with no days off and the balls out and the, you know, like getting crushed. You know, people are showing, you know, memes and pictures of laying on the floor after a leg day. And so, you know, you got to think that a lot of people that look at all these Instagram models and people that and Instagram trainers that are putting out information about programming or exercise,

a lot of the stuff that they promote is the intensity of it, which I think sends the wrong message to a lot of people when it comes to training. Right, and that's something I was correct me if I'm wrong, but most programs I found online that are even like really trying to address like aesthetics and you know, even getting ready for a competition, it's about like building this mass, it's about building as much muscle as possible and like it through intensity and through these different means and then conditioning the fuck out of you at the same time. And then especially towards the end is like, just really emphasizing cardio and extreme hit sessions

and such to try and condition you like, sort of as a last second approach. Yeah, no, the body will adapt if the right signals are sent to it. And it's not, you don't have to force it. Yes workouts are gonna be hard, especially if you're advanced, just because your body's not going to progress past where it is unless it has a reason to. So if where your is very advanced, then workouts need to be at a certain level of intensity

and volume and frequency to get your body to continue to progress. But the point, the real point is if you send the right signal, which is different from person to person, but if you send the right signal and you send it frequently enough, and you take advantage of how the body actually adapts, your body will change, it just does. It just will build, and I remember we first put this program out,

and the first people to latch onto it, of course, were the physique competitors, the bodybuilders, and the bikini competitors. And I loved, one thing I love about releasing a program the first time, because now we've had maps aesthetic out now for a few years, but I remember when we released it for the first time, just like all the other programs, the messages start to come about three to four months later, because the first people will enroll, then they'll follow the program, and it's usually about two or three months into it.

I'll start to get the DMs like, too, I've never, my body never progressed this way before. I've been working out for five years. And I've never felt like this before. And, you know, I've had, there were bikini competitors like, you know, what, like, but they were sending me before and after. Here's how I competed last year. This is how I look this year using maps aesthetic. So it's really, really cool. The other thing too is is diving into what makes somebody aesthetic in the first place. Now we know what the criteria is for the stage presentation sports like bodybuilding, physique, or bikini and what they're looking for. But even that criteria is based on something much more fundamental. And there is a general consensus

across almost all cultures of what is considered aesthetic. Symmetry. Symmetry is one of them, a big one. Does your body match? It's right and left side. It tips the waist ratio. There's a top to bottom proportion, right? Like if somebody can have really big, crazy muscular looking legs that are nice, whatever,

and have a really underdeveloped body, it's not going to look aesthetic or vice versa. Then like what Justin just said, hip to waist ratio, especially in women, there's a number that is considered aesthetic or appealing across most cultures. Now the size is change, so like in some cultures, you know, what's considered ideal for aesthetics for women, maybe 15 pounds heavier than what it may be considered in another country, but when you break it down, it's the ratio is the same.

And then for men, it's the hip to shoulder weight ratio, a man with relatively narrow, you know, hips and wide shoulders appears to be aesthetic. And if we dig a little bit deeper, you know, and then clear skin is another one, nice teeth is another one, and all that stuff. And if you dig a little bit deeper,

it's like, why is this universal understanding of what aesthetics mean? Why is it, why are there certain things that cross all cultures? And really it boils down to, if you have aesthetics, natural aesthetics, I should say, it means your fertile, it means you can procreate, it probably means you can produce. Like if you look at men, why are narrow hips and a wide shoulder is considered aesthetic? It usually signifies high testosterone. And narrow hips means you probably run better.

Really, really wide hips means you can't run as well and hunt as well, and that kind of stuff. And so, when people train with weights, the thing I love about weights more than anything else is weights gives you way more control over how you sculpt your body than anything else. Like, you do other forms of exercise, and your body will definitely, you know, change shape or whatever. But with weights, I can literally focus on specific areas and maybe not work in other areas

as much trying achieve this ideal of aesthetics. That's what I love so much about. Well, what's great is we've talked about and we've dispelled the myth of, you know, there's no such thing really as spot reduction. Like we can't look at an area and lose fat, but what we can do is we can spot produce. Right. Right.

Right. We can look at a spot in our body and say, I would like more muscle here. And that's what's really cool about strength training and actually, and actually programming correctly. You, there is, you absolutely can look at your body and say, Hey, I would like a more defined shoulders or I would like a broader chest, or I would like a better butt, and you absolutely can go to the gym,

put together a serious program that is designed to do that and build that aesthetic physique that you're looking for. We can't do that with fat, you can't look at your body and say, I just wanna burn a fat. Yeah, I just wanna burn fat right here and go and try and target that. It doesn't work that way. Our body will evenly and genetically, it's different for each person.

There's an individual variance. But when it comes to building, you can really change the shape of your body. And this, I really geeked out on this when I got into competing. I don't know if Justin remembers, because him and I were meeting on a weekly basis back then. And I remember, like, I had never, you're getting out hard. I had never really taken all the science and knowledge that I had acquired over the previous 10 plus years

in my career at that time, and really tried to apply it at that extreme of a level, like to get on stage and compete at the professional level. I never had applied myself like that. And even though it's funny, because even if you understand the science and you do know how it all works, it's a whole nother ball game to actually go through

and meticulously follow all this stuff to a tee and then to see the results. And I was just blown away and fascinated by the physique that I was able to sculpt and build. And I'll be honest, to reach the level that I was able to sculpt and build. And I'll be honest, to reach the level that I was at on a stage, like that's a very challenging thing to build and then maintain forever for life.

Like that's a, you know, these physiques that I think, that's another thing I think is a lot of people bullshit and say out there is like they make it these, you know, Instagram celebrities, they've post their pictures right after they get off a stage and they use those photos year round and they put on this facade, like this is what they look like year round

and make people think like it's an obtainable real thing for the average person, like no, it's not. And if someone looks like that year round, they probably have a poor relationship with exercise and die because they feel so attached to this, this image and look. But that doesn't mean that you can't take something and say, Hey, I'm going to fucking apply myself. I'm really going to discipline myself nutritionally, discipline myself to follow a program for the next three to six months and dramatically sculpt and change your body to so significant

that you will be able to look in the mirror and be like, holy shit, I didn't look like that before and now I do because I've applied these things and so that was really, really cool to go through that. There's value in stretching yourself, right? And optimizing going to an extreme kind of version in order to learn, you know, where, learn, where those thresholds lie. And just like all that data you learn about yourself,

all that feedback, you can then apply towards just going forward from there. So to be able to kind of pursue something along aesthetics, there's value to that. Just as much as pursuing something towards the performance end of things. Yeah, I think one of the key, and it's funny because there were definitely times in my training career that I learned some of the lessons that now are applied in our programs. Like the training a weaker body part, and I say weaker in the sense of an area that I want to focus on,

more frequently. It's funny because I learned that lesson as a kid when I look back. When I was younger, I talk about how I was really skinny and I wanted to build muscles, it's really really skinny kid. Well, the part of my body that I was very insecure about were my shoulders because I'm naturally narrow. I don't have these super wide shoulders

and I remember also being skinny so I had a kind of narrow coat hanger look to my to my body. I was very insecure about it. So what I did was I did shoulder exercises even though I was doing what I thought was supposed to be good which was the work one body part of day routine which was we now know to be not nearly as effective, I still hit my shoulders three days a week. And I remember my shoulders just responded so well. And throughout my career, I kept relearning that lesson little by little. But it did take me a while to really kind of piece it together.

And so that's one of the takeaways here. If you have a weak body part, now here's what you do, by the way. When you're training something that frequently, three days a week or four days a week. Got to modify the intents. You have to, because like with Maps aesthetic, if you include the focus sessions, let's say your weak body part is your chest, is your weak body part, and you put that in your focus sessions.

What that really means is you're gonna be, with Maps aesthetic, you're gonna be working your chest five days a week because on the main workout days, the hard workout days, which are Monday, Wednesday, and Friday, you are hitting chest and you are hitting chest hard and you're hitting it with some volume. The focus session days, which are gonna be the days in between are gonna be your chest also. So theoretically, you could work your chest

up to five days a week. Now, that works great and excellent at bringing up a week body part if you understand how to manipulate your intensity and utilize the right exercises for those workouts. So what do I mean by that? Well, if I were to look at the chest and list the exercises that send the loudest signal

but also cause the most damage, well, bench press and incline, barbell press and incline dumbbell press, they're probably going to be up there, right? Those are the big movements that cause the, the, the send the loudest signal, but they also cause the most damage. But there's other chest exercises that can also send the muscle building signal, not cause as much damage and be easier on the body. Those exercises are machine peck deck or cable crossover

or flies or stuff like that. Well, those are the exercises that I'm going to use on the focus session days. Those are the ones I'm going to do on those extra days where I'm throwing an extra frequency and volume. And really what I'm just trying to do is send, still send a signal, just not as loud, because I don't have the liberty of being able to damage

the muscle as much, because I'm training it five days a week. And this is true for any body part. With any body part, I could list the exercises they're gonna send the loudest signal, but also simultaneously probably cause the most damage, and we can go down the list. Now body builders have known this instinctively for a long time.

They'll name some exercises finishers. And now the way they program it, I think, is way less effective. They'll do it at the end of a workout, just to get an extra pump. Still giving you more volume, still has maybe some benefit, way more benefit when you increase the frequency instead and throw it on extra days. Well, you talk about this on the show all the time about the bell curve that the, you know, the, the anabolic quote unquote window or about the bell curve, that the, you know, the, the, the anabolic, quote unquote, window or like a signal that you get, like, you know, I think that's a good point to talk about and like how, how that frequency

and why that's better to put it on a different day. Yeah, they've been studying it. Now, this is something that's pretty well established now and we can measure the muscle building process relatively reliably, not 100%, but relatively reliably by measuring something called muscle protein synthesis. And when it spikes, that means that the body is building. It's trying to build muscle, okay?

So when you do a workout and you do a hard workout, what we see in studies, pretty reliably, is a spike in muscle protein synthesis right after you're done with your workout, which is predictable. And that is, this is the crescendo, right? That's the peak, right, is right after the workout. It's going up very quickly.

And it peaks at like 24 to 48 hours. Okay, so it actually peaks post work. I thought it actually peaked right after the workout and then the decline. It ramps up. No, ramps up ramps up ramps up. If you're more advanced, it ramps up faster, but it ends faster. If you're a beginner, it takes longer

and it lasts longer and then drops. So like a beginner, that muscle building, you know, signal or whatever, may stay elevated up to two or three days. It's someone in advance that may only last a day. So like the more advanced you are, the shorter that period is. And so, what ends up happening? Well, I work out on Monday, and we'll stick to chess, because I brought that up earlier, right?

I hit my chest on Monday. The muscle building signal goes up quickly, peaks on a Tuesday, then drops very quickly. Well, if I don't hit my chest again till next Monday, and by the way, it doesn't matter if I'm still recovering. Like, I can still be sore. This is another thing that was kind of mind blowing from you when I first learned about this,

is that you can still be sore and still be trying to recover. That doesn't mean your body's building, because healing and building, or healing and overcompensation, or healing and adaptation. Yeah, just say healing and adapting. Totally different. They can be separate things.

Like, you know, one can contribute to each other, like a little bit of damage does help with the adaptation process, but your body stops building after a while, even if you're still recovering. And so it becomes more beneficial, and this is why studies show, if you take total volume and do it over three workouts, it's more effective than if you do all that volume in one workout, because that one workout causes more damage, doesn't send that much louder of a signal. The three workouts help pop up that muscle building signal throughout the week.

So again, if you're in-mapsesthetic and you're relatively advanced because it is an advanced workout and you wanna focus on your chest, then it makes sense now, as long as you're manipulating intensity and doing the right exercises, like we've programmed in the program,

to work out your chest up to five It's actually I mean, it's more beneficial for you to take your muscles through that range of motion and actually like pump in and out You know circulate blood, you know, that's actually gonna facilitate even more Healing, you know, and it's gonna it's gonna happen at a at a better result than not That's a great point huge point. Yeah, it's active recovery points that a lot of people don't talk about. Huge, a lot of people forget that, like they think, because I remember when I was a kid, when I was younger, working out,

you guys heard the same thing, you know, damaged the muscle, then rest and let it build. Right. And so what we thought was, workout re-holt real hard, leave that muscle alone. Like, don't, don't fuck with it, let it just rest and recover.

And so that's what we thought was good. Now we know now that that's actually wrong, completely wrong. In fact, it's just managing your intensity. That's it. And not only that, but look, here's an experiment you can do. I don't recommend you doing it, but if you don't believe me, you can go ahead and try it out. Work out your legs as hard as you fucking can on Monday.

Then go home and stay in bed till the next Monday. Let them rest the fuck at them. Don't even walk. I guarantee you'll come back the next Monday. Let them rest the fuck at them. Don't even walk. I guarantee you'll come back the next Monday weaker with less muscle. Okay. Then if you actually did more exercises throughout the week, walked and stretched and actually had those muscles doing a little something because your body's going to adapt to the lack of activity much more than it will to the activity. And so when you're working these muscles, it actually, not only does it help recovery, but it also continues to push

Adaptation pushes adaptation because your body needs a good reason to build muscle You know, just when you're building muscle you're basically telling your body. It's gonna require you're promoting that You know, this is gonna be a frequent thing you activity you're doing and so we need to get better at this and like overcome these Forces and stresses and so your body builds as a result. That's right. And we also know too that recovery is directly connected to blood flow, oxygen, and nutrients. And the more that muscle is getting moved around

after you've trained it, the more those things are happening, more blood flow, more oxygen, more nutrients gets to it, which is very logical to think that, okay, that makes sense, that would promote more muscle being built. Dude, how many times this has happened? You work out your legs real hard, their sore got to drive somewhere far for two hours. They're way more sore when you get out of the car. Oh, yeah, and you're in a fixed position.

That's horrible. Or how about when you are sore and then you stretch and move within 10 minutes, there's a dramatic reduction in the pain that you end up having in that muscle. And that's probably giving you a hint as to the fact that you're accelerating the recovery, helping to facilitate it. So this is why I frequency so important. This is why you see squat every day programs

and people are like, oh my God, my squat went up 50 pounds because I was squatting every single day. I remember back in the 90s when I used to follow bodybuilding, Dorian Yates was Mr. Olympia, and he was this huge advocate of super intense, super infrequent workouts. And there are these rare individuals that seem to succeed with this mic mencer style,

super ridiculous intense, and then don't do anything else for that muscle for a while, type workouts, and Dorian Yates happened to be one of them, Of course not to mention the guy was on tons of gear and all stuff. And so what happens? Yeah, ways of recovery. What happens in bodybuilding is the guy who's Mr. Olympia, everybody starts to follow him and copy him a little bit. So they became this big trend where bodybuilders were messing around with this less frequency, more intensity thing. And I remember one of the main competitors during eights was Nasser

L. Samp somebody who you know he passed away Just gigantic guy who from the front totally could take out during it was from the back that he would lose during has crazy back So the Nasser I'll never forget He said I'm gonna start working my back out three days a week and all the other body was no you can't do that's too much to whatever He came back the next contest with a days a week and all the other body was, no, you can't do that's too much to whatever. He came back the next contest with a dramatically improved back. He did more frequency. With MAP's aesthetic, you're going to experience that in your workouts.

You're going to hit your body parts pretty frequently throughout the week. It is not the traditional one body part a week, body part split type of thing. You are going to be hitting, may all your muscles at least three days a week and then the focus ones that you really want to bring up, you're going to be hitting them up to five days a week. So it is that kind of a program. It is, you know, of course, broken up into phases. You do go through like a traditional heavy strength phase, and you go through your traditional body building kind of straight set hypertrophy phase, and then you do get into the the supersets and the pump and

it gets fun and intense. Well, it's it really I and I've turned on a lot of people for this for a prep. I mean, it's 12 weeks long. And so it's perfect. Yeah. So I think it's perfect for a show prep. If you've done your due diligence leading into that, you have a healthy metabolism, you go into the show. It totally mimics exactly how I would get ready for a show too, as far as my phasing. And as I get down towards the last few weeks, I'm doing these pumping type of reps and higher repetitions and supersets, which is what you start to get into in the final phase of maps, because at that point, the major work has been done. You've built most of the muscle, you've done all the grinding work, you've had a calorie surplus, and so you've probably built muscle. By the time you

get to the end of a, you know, last, last four weeks of a show, you're in a depleted state, there's not a lot of muscle building going on at that point. Now you're kind of sculpting the body, trying to maintain all the hard work that you had done in the previous months leading up to that. So it really is a great way to lead into a show. And even if you're not a competitor, it really was designed for even just the average Jane or Joe that has specific body. I've never met a client why I would love them.

And this is probably why this is one of our most popular programs is because, you know, the other day, everybody wants to be healthy and this and that. But most people have something on, look, they look at their bodies and say, I wish I could improve upon this or I could look at this everywhere. Yeah, if you're being completely honest with yourself, there's, whether it be your arms or your shoulders

or you're, and there's nothing wrong with that. I think it's totally okay to be subjective, or objective like that and say, you know, these areas, I have bigger shoulders than I have a chest. I mean, you can clearly see that on some people and it doesn't mean it's bad or unhealthy, but if there's a way that you can program your exercises so that you can balance that out, why the fuck would you not? You know, so I think this appeals to damn near everybody.

It does. So far from the feedback, again, we've had this program now for a few years. I see a lot of guys making back and shoulders, they're focused. And I see a lot of women glutes. That's the big one. Glutes and hamstrings. Yeah, glutes and hamps. Which is the most, which are the areas that I, when I, when I was training competitors, I mean, when you looked at the, the male body, uh, delts, chest or back, tend to be the top three that they need to develop or work on. Uh, when I was training, uh, girls, tend to be the top three that they need to develop or work on. When I was training girls, it was typically glutes and hamstrings, post-tier chain stuff.

But yeah, I mean, game changers to do that. It was a blast, too. I remember going show to show. Hey, this next three months getting ready, this is the body parts I'm looking at, and then I was really diligent about tracking, taking pictures, and then watching. I think it's really cool to see it after you apart. I remember one of my favorite things that we do as part of our business,

it may be even my favorite thing. There's a lot of things that we do that I enjoy. One of my favorite things is writing these programs. I really love when we go, because what we do is we go off, we rent a house somewhere, we go off what we do is we go off we rent a house somewhere we go off we take usually three days And the goal is to write a program for a particular goal or avatar like who's this person? We're designing a for and so the with maps aesthetic was really fun because

What got me into working out was aesthetics that's what I like strength don't me wrong, my feet, that's my real close second is how strong I get. But when I first started working out, I was a change how I looked and I got into bodybuilding in the 90s and got into that whole thing. So it was really fun to sit there and design a program around sculpting just the most aesthetic body and knowing what that, what aesthetics looks like, what men or women are gonna want, and also including that individual factor where they could modify it themselves.

And here's the thing with our programs, we put a lot of, I think our programs are written better than anybody else. And so we charge more than a lot of other programs that are out there. We wrote these based with our experience. And that's what makes promotions like this one. So well, it's very malleable to like that was another thing that I mean,

all the programs are malleable to us. And but this one I feel like it has the most abilities to really modify and change based off of the way the focus sessions are and how you get to pick one or two muscles that you want to focus on. It's actually probably one of the only programs that, you know, based off of someone's goal, I've actually told to go, oh, go a second round. And now when you do a second round, yeah, change the focus sessions or build onto the focus sessions because we've started off, we always start everybody off with the least amount

of work to elicit the most amount of change. So I always highly recommend following the programs to a T and then building off of it. Like just trust the process, trust the programming, and then as you go through it after the first time, then the next time you come around, you can start to add volume or add other muscle groups that you want to start to improve upon. And so this program I think has a lot of flexibility and room to do that because the focus sessions are shorter, much shorter sessions. Session, the sessions. Yeah, they're about 30 minutes. Yeah, much shorter. Lesson juice. And they can eventually build up to be longer, longer working sessions as you start to add more muscle.

You will be in the gym five days a week. Three of those days are going to be long and two of those days will be much shorter. You probably do need gym access, although you can't do this at home. I did do this in my home gym, but I'm pretty privy to modifying free weight exercises. As long as you have dumbbells, a barbell, we have a cable machine, right? So we have a cable machine to do a cable machine. You can do that. You can get away with bands, but ideally you have cables just because, yeah, we're trying to really, you know, take these muscles, groups through, like in a gym setting.

I would use cables as opposed to bands, and that would give me a different stimulus. That's right. And we wanted to make it, you know, we're going through, and we've done this now with two of our other programs. We wanted to do it with Maps aesthetic so that it's affordable for anybody to start. So it's half off, half off all month long. Not only that too, all the programs, if you don't know by now, there's a 30 day money back guarantee on everything.

That's one of the things we've always agreed upon is we stand by what we've put out there and I don't care if it's full price or half off, that's how we roll because we know that if you go through it, the percentage of people that have ever returned the programs, it's never because they didn't get results is normally because of something else that's happened in their lives. I mean, you can always count on that. That's right. So mapsblack.com, that's where you got to go to get the 50% off, and then use the code

Black50BLACK and the number 50, again, the website MapsBlack.com. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at Mind Pump Media dot com. Check out our discounted RGB Superbundle at MindPumpMedia.com. The RGB Superbundle includes maps and a ballad, maps performance, and maps aesthetic. Nine months of phased, expert exercise programming designed by Sal, Adam and Justin to systematically transform the way your body looks, feels, and performs.

With detailed workout blueprints and over 200 videos, the RGB Superbundle is like having sour, adamant, and justine as your own personal trainer's butt at a fraction of the price. The RGB Superbundle has a 430-day money-back guarantee and you can get it now plus other valuable free resources at MindPumpMedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing minepump to your friends and family. We thank you for your support, and until next time, this is Mind Pump.