Mind Pump: Raw Fitness Truth - 946: The Max Amount You Should Squat, The Reality of Food Addiction, When Muscle Doesn't Benefit & MORE

Episode Date: January 16, 2019

In this episode of Quah, sponsored by Organifi (organifi.com/mindpump, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about food addiction, only squatting the amount of weight that you can clean and press over your head onto your back, the downsides to being muscular in some sports and how to get good at communication. A Four Sigmatic product where Adam actually enjoys the TASTE: Mushroom Matcha Latte with MAITAKE + the guys share their love of Japanese culture. (5:44) Mind Pump Weekend Update: Adam and Taylor snowboarding weekend, Sal’s daughter hurts her wrist & MORE. (13:10) Adam Recommends “Red Oaks” Prime Original. (22:15) Thrive Market continues to be the ONE-STOP shop for healthy snacks for kids + how familiarity matters. (23:19) Why retailers are fleeing Fifth Avenue + how Amazon continues to disrupt the industry. (27:58) Leader prevented from making the final wager in a $2.5M betting contest. (34:00) The guys preview the NFL Conference Championships + the dominance of the New England Patriots. (37:20) Study: Just one season of high school football can change teens' brains. Will we see a culture change? (44:45) #Quah question #1 – Do you believe you can be addicted to food? (56:49) #Quah question #2 – What do you think of the hypothesis that humans can only squat the amount of weight that you can clean and press over your head onto your back? (1:16:18) #Quah question #3 - Why is there a stigma on hypertrophy training in some sports? (1:26:20) #Quah question #4 - How did you guys get good at communication? (1:40:35) People Mentioned: Taylor (@tayvalenz)  Instagram Layne Norton, PhD (@biolayne)  Instagram Georges St-Pierre (@georgesstpierre)  Instagram Alistair Overeem (@alistairovereem)  Instagram Coach Daniel Matranga  CSCS | (@danny.matranga)  Instagram Products Mentioned: January Promotion: MAPS Anabolic ½ off!!   **Code “RED50” at checkout** Facebook Reviews: Leave a 5 Star Review and Win a Free Mind Pump T-Shirt!! Four Sigmatic   **Code “mindpump” for 15% off** Thrive Market   **Free 1 month membership, 25% off first order  Plus free shipping on orders of $49 or more** You | Netflix Official Site Amazon.com: Watch Red Oaks Season 1 | Prime Video Why retailers are fleeing Fifth Avenue - CNN DraftKings Sports Betting National Championship ends in controversy after leader prevented from making final wager Patrick Mahomes vs. Tom Brady: Why the kid beats the GOAT - NFL.com Study: Just one season of high school football can change teens' brains 25-year-old Kenyan invents gloves that convert sign language into audio speech Circus Fat Man | Photograph | Wisconsin Historical Society NED   **Code "mindpump" for 15% off first purchase** Verbal Judo: The Gentle Art of Persuasion - Book by George J. Thompson and Jerry B. Jenkins Emotional Intelligence 2.0 - Book by Travis Bradberry Amazon.com: Tom Hawkins: Books Zig Ziglar - Amazon.com

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salta Stefano, Adam Schaefer, and Justin Andrews. In this extra long episode of Mind Pump, sort of long windage. So the first 50 minutes, we just have our fun introductory conversation. We don't talk too much about fitness, but here's what we talked about in that first half. First off, we mentioned four sigmatics, mushroom machalate with, how do you say it, Doug?

My takai. My takai, thanks very much. So good when you talk. It's my takai. It's really good, right? Machalate, my takai is an adaptogen herb, excuse me, mushroom, and Adam actually likes the way this one tastes.

Finally, I could talk about four sigmatic. It feels good. It's a feel good one. Four sigmatic is one of our sponsors. If you go to their website, F-O-U-R-S-I-G-M-A-T-I-C, dot com, forward slash mind pump, four sigmatic, dot com, forward slash mind pump, and use the code mind pump at checkout. You'll get 15% off. You'll order.

Then we talked about Adam and Taylor's Romantics No Board Weekend. So sweet. That a good time. So sweet. We talked about Thrive Market and some of the snacks we like to purchase on there for ourselves and for our kids. Now Thrive Market is the largest online retailer

of non-GMO organic products and skin care products and pet care products and household cleaning products. It's actually an awesome website. It's one stop shop. They are one of our sponsors. If you go to thrivemarket.com forward slash mine pump, we will hook you up with one month free membership and 25% off your first order. Then we talked about the Manhattan retail space on what is that fifth avenue?

It's a people are leaving in droves. What's going on is the storefront gonna become the thing of the past. We talked about football. We had a lot of sports talk here and I contributed. Yay for me. So prattie. We talked about the patriots and their winning culture and then of course it got sad and we talked about the brain changes of kids who play one season of football. Then we got into the fitness questions. The first fitness question was, do we believe that you can become addicted to food?

Is it a myth? Is food addiction a myth or is it a real thing? Next question, do we believe the hypothesis that humans are only meant to squat as much weight as they can clean and press over their head and put onto their back? Apparently, some people are saying, you shouldn't squat more weight than that. We think they're wrong and the evidence is Justin's glutes. They look good. The next question is, why is there a stigma around hypertrophy training in some

athletics, in particular, mixed martial arts? Hypertrophy referring to bigger muscles, not just stronger muscles, not just better performing muscles, but muscles that are actually bigger. Pulsating. Why is it some people are, especially in mixed martial arts, are saying, don't get bigger, it's not good for performance, we have a good discussion there. And the final question, this person wants to know

how we got so good at communicating why thank you. Is it because of practice? This part was really long-winded. Are there books you can read? And we went off on our awesomeness on that part. Also, this month, the Flagship foundational workout program, the most popular workout program that we have. It's great for boosting your metabolism, building muscle, getting stronger, map centabolic, 50% off. All you got to do is go to mapsfitinistproducts.com

and use the code red50, RED50, no space, and you'll get 50% off. It's also getting revamped, so if you already have the program, or and you've had it for a long time, or if you enroll in it now at the 50% off, you'll get updated as soon as the updated version comes out. I'd also like to mention, we have a lot of other fitness programs.

We have fitness programs for bodybuilders, people who like to do unconventional type of training people who want correctional exercise because maybe they have aches and pains all of those programs can also be found at maps fitness products dot com teacher and it's t-shirt time oh it's my favorite day well i gotta say there's not many reviews this week, about 12 total between Facebook and iTunes.

Bullshit! It's crazy! All right, without going on. I don't know what's going on. But I know how people can correct that. People are like, free shit anymore? Well, look, your odds of winning a free mind pump t-shirt, and let me tell you something right now,

these t-shirts have been tested and have improved the strength in several of our tests. They're almost bulletproof. Several of our test subjects don't test them on bullets and don't think you can lift more when you wear them. I made that part up, but they're really nice. They're really nice t-shirts. Here's what you do.

Go to Facebook. Go to the public mind pump page. Leave a review if we like it. Our judge, Doug, will decide you may win a free t-shirt. All right. And the winners are, we have three winners, two for my tunes, one from Facebook. For my tunes, we have eight Coons 23, 80F 25.

Did you say Coons different? Coons. Coons. Coons. I feel like it says something else. Oh. You could look it up yourself. Okay.

And then on Facebook, we've got Terry Besegato. All of you are winners, and the name I just read, to iTunes at MindPumpMedia.com, send your shirt size, your shipping address, and include your Instagram, Instagram handle, and we'll get that shirt right out to you. That is the first product of theirs. What I like.

Oh really? Yes. You mean the taste? For, for, for Sigma. Yeah, the taste. Yeah, I know that we've talked about the product working. Yeah, you like the FX. It's the taste that you always have a problem with. I know.

Cause it's not flavored, you know, icy flavored ice cream stuff. Right. And that, and that's by no means is amazing, but it's got a good taste to it. I can get down with that. Well, I don't know how to pronounce this mushroom. I always say it wrong.

It's my taki, my... How do you pronounce that? No, no, no, no. Macha. Yeah, it's Macha powder, which is green. So you get to know what Macha, first of all, we should talk about that. You get to know green tea, is obviously.

Yeah. Macha comes from these young green tea leaves that are raised in the shade. And because they're raised in the shade, they produce more antioxidants. Yeah, because you put it in like a shot, right? Matcha, they dry and ground it up and turn it into powder. And so when you look at when you drink traditional matcha tea, it's produced in a specific way. But I love matcha tea.

The taste is okay, it's kind of grassy, not this, but when you drink actual matcha. No, I like it. I mean, no, this is good. Yeah, Rachel just brought in, is it a new product for some added to doing, or they've had it for a little while? They've had it for a while.

But it's got my taki, which is this mushroom that, cause you know, for sigmatic specializes in mushrooms, which is a mushroom that has some interesting anti-cancer properties and immune boosting properties. And it's, of course, it's an adeptogen. Most of these mushrooms are adeptogens, they help the body deal with stress. Yeah.

But it's a good combination with the matcha, cause matcha's gonna have a little bit of caffeine probably be a little invigorating, combine it with the Mataki, hope I'm saying it right, and it should be a night am I saying it wrong Doug I don't know or is he talking oh I always hate being this guy you know it's just Doug's making his face every time I say it like

oh you know it's like nails or a chalkboard Doug when you were in Japan a lot of our listeners don't know that you lived in Japan for a long time I did when you were in Japan, a lot of our listeners don't know that you lived in Japan for a long time. I did. When you were there, did you ever have traditional macha tea where they'd use the brush and they... Really? Yeah, they have a whole ceremony around the macha tea. It's very specific, right? The way they serve it.

Yeah, they like turn the bowl in a certain way. They have a little whisk. They whisk it. It's quite involved. Really? So, do you know why I know this? Why is that? Karate Kid.

Remember when he goes to Japan? So does Scott. No, what'd you say? I don't know. So does Scott. Oh, okay. When he goes to Japan and, I don't remember that part.

Yes, it was the one that was. It's Karate Kid II. Yes. I love you Justin. He always remembers. Yeah, because that was the one where he did the whole meditative where he hacked through all the ice. Yes, yes.

And he falls in love with the Japanese girl. And she serves him the team member. She's like, it has to turn in a particular way. He has a particular way. That was Macha T that she was giving him. I see. Yeah. I can't, I don't remember that.

You don't remember part two? It wasn't that good. I got a sense. That was the worst one. And you finally learned how to like manicure the little trees. But these are the side effects I've decided. Because nothing else I feel like I have side effects from.

But I forget, I know I've watched that at one point. But maybe I've only seen it once or two. He's on what's your name? Yeah. That's right. That's what it is. Right, that's the best. Did you take any of those rituals

and do you still do them today? Like, you know, for tea or whatever, like from Japan? And I never learned them. So when I make a couple of tea, I just take some tea and throw some hot water in it, mix it up. Yeah, that's the idea where to do.

Do you, is there anything that you learn from the Japanese that you continue to do now? Like, do you take your shoes off when you're alone? Yeah, I'm very religious about taking my shoes off. It makes sense. I mean, think about it. You're not tracking a bunch of dirt into your house. So, I didn't grow up like that, right? We always wore our shoes in the house. And now, we always take our shoes off and you're right, it makes total sense.

Because think about like, you go in public bathrooms, you're walking around on the sidewalk. Oh, I grew up this way. Because we lived out in the country and we had white carpets and we'd red dirt everywhere and so it was like mandatory. We take our shoes off. So I was trained. And then when I bought my place, it was white carpets too. So this is the first house that I think I haven't really taken my shoes off, but it's all wood floors. Yeah. And you clean the walls. I just find out right of all my carpet on the stairs. I'm so happy. it's all wood floors. Yeah. And you clean the wall. I just find that I got rid of all my carpet on the stairs. I'm so happy. It's all, now it's all wood floors.

Oh, did you get wood put in or did you put it in? Yeah, I had somebody do it this time. Thank God. Do you still have a tree branch in your roof? No, I took that out. Okay, I have a hole there still. Yeah, I had to put like a tarp on it for now until I could fix it.

Super ghetto, you're like, what are those? They're driving. They drive along. That's the worst part is because like where I live, it's like on a hill so you can, the road actually goes so you can see down out of your house on the top of my house. Yeah, so they tell you.

Like a trash bag. You know, like when people have their window broken and they duct tape, like a trash bag, I go like that. Those are my favorite cars. Let me look inside the back seat. It's a bunch of empty co-cans and I'm like, don't wanna lie.

We in blows and it's like, yeah. Yeah. Fuck. I love the Japanese culture. I've never been to Japan, but it's one of my, it's all my bucket list, 100%. I wanna go so bad.

I wanna go now too. Oh good. Yeah, I'm in now. I wanna get a samurai sword. Well, I watched like a YouTube special or some shit on sneakers and they have like a super sneaker culture over there. I didn't even know about it. You know, of all...

They're karaoke bars are probably awesome. Of all developed nations, it's one of the safest in the world, period, like end of story, like theft, violence. It's one of the most respectful societies. And the reason why I'm so fascinated with Japanese culture is that did judo as a kid. And the jududo School that I went to was people who live in San Jose know where the San Jose Buddhist Church is downtown and the Judo School I went to was called San Jose Buddhist Judo Club because it was in

next to the Buddhist Church and it was very traditional and Japanese Judo traditional is very, it's around respect. So like you bow, you say certain things, you have to be a certain way, you roll the mats out in the beginning. At the end, everybody stays afterwards and cleans the mats. So the students have to clean the mats before and after. Then when you go do Brazilian jiu-jitsu, which is based on, you know, the Brazilians are just so relaxed, like the instructor shows up 10 minutes

late, it was going on, everybody shake hands, all right, let's go. It's totally different atmosphere than the relaxed. Like the instructor shows up 10 minutes late. Hey, what's going on? Everybody, hey, shake hands. All right, let's go. It's totally different atmosphere than the Japanese. But the Japanese, I was so fascinated with them. So I want to go. And they really revere their elderly. Over there. Yeah, which, a society based on a lot of honor.

I don't know if this is true, but you know, when they had the Fukushima nuclear plant or whatever, that kind of, you know, from the earthquake. Yeah. They needed volunteers to dive under there to, I don't know, do some workers to take a look at it or whatever. But the people who go down there, even though they were protective suits,

they knew like if I go under, I'm gonna dramatically increase my risk of cancer and probably die. And so they needed volunteers and you know volunteer to do it? Elderly people. Elderly people who said, I don't have that much longer to live anyway.

I'm already whatever, 75, so I'll go do it. So all these elderly people volunteer to dive under to, I registered for a story. Isn't that crazy? Yeah, that's crazy. That's a crazy story, right? That's awesome. Yeah, that's pretty cool. Anyway, what'd you guys do this weekend? I was up snowboard with Taylor. Oh yeah, you're like a

snowboarding machine right now. Well, you know, snowboard. I made a commitment to... It was just the two of you? Yeah, just two of us. You guys share a hotel room and everything? You guys the two of you. We did. We did. Not a bad, but just a hotel. Yeah, is that?

Yeah. Nobody's asking questions. Yeah, no, he brought up to me, I think, last year, sometime that he rides, and I had just tore my Achilles, and I bought a board, because I had intentions to ride more about a new one. And then I'd never got to ride it. And he brought it up, and I said,

no, this year I said, I'm gonna ride. And he's like, really, are you seriously gonna ride a lot? And I said, yeah, no, absolutely. I plan to ride myself. I said, no, this year I said, I'm gonna ride. And he's like, really? Are you seriously gonna ride a lot? And I said, yeah, no, absolutely. I plan to ride myself. I said, but if you want to go and so he wouldn't got all new gear and geared up and has been constantly telling me, when we could go, when we could go. And I said, I'm down.

So we've already, that's my fourth ride already. This. Now, how well did you do compared to him? Because he's young and I'm a music kid. And he's good good too. Yeah and he's good. Yeah he can ride it. No guys going in half pipe and all that or you just know. No I'm not you know that's you know it's funny. That's a young man's game. Every time I go now which is gonna get annoying every time I if this is gonna be the the typical DM that I get like everybody I if I do stories by the way, I'll fucking stop doing stories if people keep doing it,

they bug me about no helmet. Oh, really? Yeah. And I'm like, Look at that, here at the helmets. I rode for 15 years. I rode for 15 years. I make my kids here before helmets even hit the scene.

The helmets didn't hit the scene until like 10 years ago. Yeah. It just got popular to like wear a helmet. And then what I've seen happen is it's turned into like a trendy thing. And back when I was riding early on, if you wore a helmet, you were like part of the ski team and you were doing like four flips in the air.

You were like, and you were going fucking a hundred miles out. You were gonna do like really like crazy shit. Yeah, I mean, we were riding parks and hitting tabletops and kick shit. Yeah, I mean we were how are riding parks and hitting table tops and Kickers and yeah, but we also came from the generation that we were we were jumping over our friends on our BMX bikes. Right. No, bear We had road bikes bear food. Yeah, we're not wrapped in bubble tape. Well, so yeah, so I get maybe that's why it's it bothers me a little bit I was like no, I said, you know, I know I'm not gonna you know what sucks about that is when people hammer you about something like that and then God forbid something happen. I know. I know, right?

He's like, so I'm genius, some freak accident. Yeah, that's why I think like, why are you even bringing up? Don't say it, I've been riding for 20 years now and I've never had any problems. How about you don't fucking say anything, but yeah, so we're not riding that aggressive, but I mean, we're moving.

I mean, Taylor and Taylor can ride for sure. He's been riding obviously. Now, are you able to keep up with him or? He's having a, he kept up with me a little bit. Oh yeah. Yeah, yeah, yeah. So that's nice. How's that feel?

You have feels good to be the old guy who could still move, you know? Yeah, I think. I saw somebody get a little sleepy on the way home there. Yeah, so I was, I was, well, so here's a deal. Like, what if you let you do that, though? What if he's like, I'm a little weird. Yeah, so I was, I was, well, so here's a deal, like we, but what if you let you do that though? What if he's like, I'm gonna let him win. No, you can see, you can see,

you can see he wants to be in front of dad. You know, for sure, for sure. No, he was, so we rode last, you know, a few weeks back when we were up in heavenly and we rode two days and man, the first day. So, I mean, I am, here's like the old guy of me, right? Like, I know what I need to do, just like any other sport.

I ease my way in. So I went and rode by myself before that and I got a nice ride in and I'm like, oh, you know, about seven to 10 runs and I knew I was gonna be tired and my legs would be good, like that's enough, right? And I was trying to explain this to him that it's just like a squat is extremely technical skill, right?

Snowboarding is as technical or more technical to learn how to snowboard is not easy if you've never done it before and so if the body fatigues Then that's where form and mechanics go off. It's no different And so that's when you're at the greatest risk of injury and if I'm gonna do this ride I slowly scale myself up I write a little bit harder, a little bit more aggressive, a little bit more, and I build up where he wanted like the first time we went out, we did 15 plus runs. And I'm like, Hey, you know, we're going another day, right? Tomorrow. And so I told him that so we go up this trip. Same thing again. I'm like, I'm trying to

hold us back a little bit like, Hey, let's ease into it. And he's got the young, young mind and young legs. They're like, Let's go. Let's go. And I'm not going to bow down. I'm like, okay, let's go. We're going to hold right. So we rode all day. We were in the car for two minutes. Fucker was out. Out and exhausted. I'm like, oh my god. I'm so exhausted. It was fun. Nobody got nobody had any big, hard spills or? Yeah. No. I mean, he doesn't. Both of us don't fall. I mean, unless we're fucking around doing something like messing around and trying tricks or hitting little kickers, like we might do a little spiel, but, you know, he's a good enough writer that he's not,

he's not going down and he's moving down the hill. I'd never had to wait for him or anything like that. Normally when I ride with people, I have to wait unless you're somebody who's been riding for a really long time. My buddy just recently broke his tailbone snowboarding, which is a terrible thing to break. That all happened. So I have a cracked cockaxe that's forever with me

and I first, so it's cracked? Yeah, well, you can't fix it. No, you can't wear a cast. Yeah, you can't do anything about it. So I injured it first on a... Little donut cast. Yeah, so on a tabletop, jump when I was writing a snowboard and just board kicked out from anything, landed straight on it, yeah, so on a tabletop, jump when I was riding a snowboard and just board kicked out from anything, landed straight on it.

Then when I did real damage to it was when I was riding on a quad track, hit a tabletop, almost started to do a back flip on the quad, bailed on it, landed flat on it, got up, the adrenaline I popped up and then collapsed back down, they rushed me to the hospital. On the way to the hospital, I lose all feeling in my right side. Freak the fuck out. I mean, I thought I was like going to get paralyzed. I was so scared, but what happened is so much,

it's swollen so much that it could pinched. Yeah, pinched a nerve. Well, it takes forever for that to heal. They can't put a cast on it. And then many times you have permanent kind of muscle dysfunction as it was. Oh, so what happened? So I had to wear, I had to sit on this donut,

like all day all night. And I remember I fell asleep without it one time, woke up with a softball-sized blood clot. Had to go there, get a drain, that they're all like, freaked out, like you gotta make sure you sit on this thing. So that was, and that was miserable for like a week. And now if I squat I if I squat wrong deadlift wrong Even the slightest bit off on my mechanics

It flares up on that same side and I swell up so I'm really sensitive to that because it's an injury that I've never been out You can't fix it. Yeah, my daughter just she just heard a wrist at school She was running from some kids and then tried to stop herself on the wall so the sheet they called me from school. I had to from some kids and then tried to stop herself on the wall. So they called me from school. I had to go over there and pick her up. And you know, it's hard to, it's funny with wrist especially. There was no swelling, but our hurts to move. So you never know if it's fractured or not. And then on top of that, she's dramatic. So I can't tell. Yeah. If it's, I can't tell if she's, if it's like a real deal or not,

because one minute she'll be not saying anything playing the next minute, she'll be like, oh, my wrist hurts. And I'll be like, I was talking, I'm like, honey, I'm like, if you want my attention, you could just say you want my attention. I'll give it to you. You know, because I don't know if you're telling me

the truth or not. So all weekend, I'm trying to trick her into using her hand to see if she's unconscious. You know, if she's trying to be dramatic, I have no idea. So we'll probably get an image today and I'm going to feel real bad if it is. I'm the worst. I'll feel that. I'm the worst to gauge that.

Yeah. Like my son like hit his head really hard and like, I'm like, I'll rub it out. You know, you're fine. It's going to go a good day. The next day. Huge. Huge. Well, black and blue.

And I was like, oh, how that really did suck it. That's the cute. I'm sorry, I got my screen, you know, I feel so bad. Oh, man. Yeah, would you, would you end up doing this weekend? Did you guys, did you do anything with your kids? I was just working on the house and just like hanging out. And I didn't do anything, dude.

I have nothing cool to say. I really don't, I don't do anything, dude. I have nothing cool to say. I really don't have cool, you're a boarding star. He's like 13 right there. I was like, waiting. I was like, did I do anything cool? No, I did not do anything cool. I was like 100% dad-dadded out.

You know, it's just hanging out. I watched more of that show, Adam. Oh, you? Yeah. How far in are you right now? Episode four. Okay. And really well made.

Is it it? Yeah, because you go from liking some characters to hating characters to liking them, where the bad guy all of a sudden feels like you like them and he's a good guy and then the person who's the the very person. Well, right. That's what I like about it.

I like this. I knew you would like that, because I know you like twisted shit and I know you like something that's well written. And that's exactly I like that. I knew you would like that because I know you like twisted shit and I know you like something that's well written and that's exactly what it is. If you're someone like that, if you're someone that gets creeped out by the story, like yeah, it's not for you. You know, like it's got a little creepiness to it.

It does, but it's not that bad. So it's really well written. It's the number one show that I've recommended on this podcast that I've gotten the most DMs back about it. Like I've had a flood of DMs since we brought it up on the show the other day of people going like, oh my God, that was a really good show.

I found another one, Amazon Prime in my opinion sucks for movies, just, I think Netflix is so much better. You mean for their own programming? Yes, but every once in a while I find one and I, in my two favorite and I've brought up the marvelous Miss Mazzell. I think is what that one. That one's really good. And then I just found one of the one of our listeners shot out to whoever it was. I can't remember red oaks. Really good. What's that about? So and I'm behind, right? So I know someone who's listening

right now, they're like, you idiot, that's on third season right now. So it's been around for a little while. It's on the third season. And it's this, it's, it's just like a bunch of young kids that are in their freshman year of college that are in the summertime. They're working at this tennis, tennis pro club. And one of the kids is a tennis, tennis pro. And it's just all the drama that happens within there. And it's just all the drama that happens within there, and it's got good writing, it's funny, it's a good show, it's got good acting, so a good story behind it, I think it's really in there.

I'm on, I just finished the first season, I'm just starting the second season, it's good. Did you see what Doug had up on the screen earlier with Thrive? I walked in and you guys were talking about snacks. They have, Doug and I were just having a conversation. guys were talking about snacks. They have, Doug and I were just having a conversation about snacks. No, they have these snack, like you can go and get paleo snack

kits, you can get snack kits that are, I want to pull up the paleo snack. Now are these things that you guys are using with your kids yet? I mean, do you, does this what you guys order for your kids? I'll have them all. Some of the crackers and stuff. Yeah. I mean, do you do this? What you guys order for your kids? I'll have them all the crackers and stuff Yeah, just inevitably we need some of those types of things around You know the house. Well, you're competing with the shitty snacks that their friends are eating

They've been conditioned. Yeah, from going to mom, you know my parents. Yeah, so you want to give them something that's You know like they can compare or compete and they have I mean like they like my kids like the jerky. Now that's from, that I get from, from the drive market. There's those chips that I told you guys about last time, the grain free ones. Click look at beat chips. So look they have vegan snack kits. And then they have paleo snack kits.

And if you click on, are you able to click on the paleo snack kits, Doug, to see if they're, so these are kits that you can order and they come with, there's all these different things that try. Mango's are good. Yeah, they're good for.

So, let me ask you guys this, now obviously we didn't know about thrive market. I love those chips, by the way, too. The grain free one. Yeah, yeah, yeah, yeah. So, you guys, you've tried them. Yes, I have been using those quite a bit. It's made with, what's that root?

I said it last time. Kassava. Kassava. Why don't we eat more Kassava stuff? I don't know. That's a good question I said it last time. Kassava. Kassava. Why don't we eat more Kassava stuff? I don't know. That's a good question. Because it's good. You know, a lot of times when they replace grains

or something else, it doesn't taste good. No, that tastes good. That tastes really good. No, those tastes good. You know, I'm a snob about that. No, so what I wanted to ask you guys, because obviously we didn't know about thrive market until the podcasting scene, right?

So do you guys think, because you guys, your kids are older now, do you think if you would have ordered from here and had this stuff in the house early on in their early years, and they were just trained that these are the snack foods and the things, do you think that they wouldn't want all the other shit like Doritos and all the other snack? You know, the familiar, like what are the,

I don't even know, like what are kids snacking on today that is coming? For me, I remember the cheese sticks that you put in the fucking fake ass cheese. And you know, they still have those. They still have the little rits ones with the fake cheese in the middle. Yeah, yeah. Are these the thing? Yeah, right.

And what's cheese nips or whatever? All the cheese nips. Yeah, I remember those. Yeah, like things like that. Of course I remember. Cheese nips. Cheese nips, really good. Yeah, so are the kids eating, like things like that. Like, for sure, man. Cheese it's really good. Yeah, so are the kids eating, are your kids eating that type of stuff or, and you guys are

trying to convert them to the things from thrive or that? Some of that. Yeah, I think that's part of it because they'll go to these practices or games and then the parents will kind of give them cheese it's, or they'll give them all these like, yeah, processed like crackers and shit and so it is it is somewhat Like I'm trying to provide other options so they know like if that's available This is kind of what I want to lean more towards, but yeah, they still do they want to have Doritos I want to have like Cheetos and all that shit. So it's all about the familiarity

That's I mean like do you think it would have made a difference? Yes, I do. Probably. I'll give you an extra more extreme example. My cousins, they just left, but they were visiting from Italy. And my cousin has two kids. One is a 13 year old girl and the other is a nine year old boy. And when they get here, I'm asking them like, okay, you know, you're an American now.

Because they've never been to this country before. I'm like, what do you want? What are the things you want? And the nine year old is like, F country before. I'm like, what do you want? Like, what are the things you want? And the nine year old is like, Fiji water. I'm like, what? Fiji water. I'm like, you want Fiji water?

He goes, yeah, the channels on YouTube, the kids are always drinking it. I want to try it. So I'm like, this is because of the familiarity of Fiji water. And obviously, in their town, I guess they don't have Fiji water. He thought it was a big deal. It's just water. But it just goes to show you the familiarity

and how big of a difference it makes for kids. Wow, that's interesting. And here's another one. Do you guys remember eating, I never remember eating fucking seaweed snacks. Do you guys remember eating seaweed snacks? I never did. It's a big thing in my kids' school.

So my kids are always asking for seaweed snacks. So I buy them. I also get them from the private market. They have a really good one. So my kids like it. It's all familiar, in my kids' school. So my kids are always asking for seaweed snacks. So I buy them. I also get them from the private market. They have a really good one. So my kids like, it's all familiar to me. I mean, what they're around a lot of is kind of what they want, you know, more of. They don't, my kids never really want soda,

mainly because we never have it. So that's another big one. I was the same way because I never had it. Oh, that's the opposite. Like, Ethan always wants soda, because he never gets it. Yeah, that's the opposite. Like, he's an always wants soda because he never gets it. Yeah, that's the big push. So like, yeah, grandma grandpa will give him like a root beer

or something and then screw me over. Did you guys see the article that Jackie sent us on fast company? No, I can't. Fifth Avenue in Manhattan, Midtown Manhattan. I saw that one, but I didn't read that one So I read the sports one. So fifth Avenue is where you see a lot of these huge Retailers will put up these kind of flagship stores and They'll put them up and they're not necessarily trying to make money on them

It's more of like you know part of their branding and it's been a big deal for a long time, right? To have a store on Fifth Avenue in Midtown Manhattan. Well, I got a statistic here that I think is pretty crazy that Maria just saved it. The availability rate of leases at the end of 2018 was 27.5%, 10 years ago it was 5%. Just to show you how fast people are moving out of retail. Out of that space.

Just brick and mortar. Yeah, I think that's everything's direct to consumer now. And that's what meanwhile, Amazon's creating like brick and mortar spaces, which is interesting. Well, they did it back on ghost. They did it. Yeah, they did.

It's no different than the market. It's just how we built this business. Like, if I've always talked about, and we've said it on the show early on, that we would never open a gym. Like, I have no desire to open a gym. But I have a desire to open the gym now, but we built a substantial online virtual business first

that then the brick and direct traffic to it. Right, and not only that, but then it doesn't matter. The brick and mortar could have anybody in it only that, but then it doesn't matter. The brick and mortar could not have anybody in it. It could fail. It doesn't matter because we've already built a substantial virtual business that supports the company that if we decide, hey, you know what, I wanna build a brick and mortar because why not?

Why not have like a cheers of the gym industry over here where we have our own little gym where people that know mine pump come in and work out and we don't give a fuck if it has lots of memberships and if it loses a couple of people, it's not a big deal because we don't need it to keep the lights on. I think you're seeing an Amazon did that right Amazon built a massive business and so now they can go into like your Amazon ghost stores and things like that then it makes sense.

So how do these Amazon ghost stores work? You walk in? Yeah, so you already have your account with them. And so I guess it recognizes as you go in, I don't know if you sign in or what the process is, but basically you log in and so you scan whatever, you basically just take whatever item you want and walk out with it, and then they charge you automatically.

So it scans it, you go through like scans it all. Now is it the same price as you would get it online? That's a good question. Oh, I don't know that. You know, or is there a fee for that? No, I think it would. Like a processing fee. I would think it would be cheaper in person

than it would be online. Yeah, right. There's shipping involved. You wait the shipping. But they still have to pay for a, they have to play for a physical location now. Hmm. Yeah, I'm saying.

Maybe it makes up the difference. Maybe. I would think that these, I keep thinking that these stores are gonna be more like showrooms than anything. That's kind of what they are. It's kind of, yeah. It's so cool though.

I mean, imagine that if, you know, you're going to some retail location, like especially with clothes, because that's the worst thing to buy online. Like I don't know if these shoes are gonna fit. It's the only thing really, right? Yeah, so I wanna go in and try it on, whatever, and then just walk out with it.

I don't have to sit there and have some goth kid check me out. Yeah, I just wanna get out of there. Yeah, no, I don't like buying clothes online because you never know if they fit and how they fit well and all that stuff. So I think that's the last bastion of retail stores. I mean, I feel like that's the last thing they're kind of holding on to.

I feel like it's the only thing that may never go full online. I feel like everything else is. I think that because of that reason, will that ever change that you don't want? The only thing that I see, and they're obviously dipping into that, is you're seeing all these different companies pop up like the trunk ones. And I know Amazon has theirs too. Remember I brought that up? I don't know a few months ago when I saw companies pop up like the trunk ones. And I know Amazon has theirs too. Remember I brought that up like,

I don't know a few months ago when I saw that pop up. And what's cool about the Amazon trunk is it's not just one company. A lot of these trunk companies, they send their brand, their stuff, where Amazon's like, you can shop from all these different retailers and we send it to the trunk.

I heard something about that. I heard that, like really it was just like an over glorified basically they were glorifying the fact that you could buy it and send it back. But that's just a normal online purchase. But they were like marketing it like it was a trunk service. Oh, really? Yeah, so.

Yes, no. Because that's how like either buy it by keeping it or you ship it back. Right, right. So what's the difference? So what's the difference with just buying it online? Well, the difference with the trunk is they send it to you without buying. So the trunk sends to you like three outfits. Uh-huh. You don't pay for any of it.

You only pay for what you keep it. Yeah, and then you only pay for what you keep. Sss. Yeah. I know you're saying, but the difference, but it's not a big difference. But I think it is working on the psychology a little bit. Oh, of course. Yeah, exactly. Well, I mean you're saying but you know, it's not a big difference is what I think it is working on the psychology a little bit Oh, yeah, well, I mean there's plus there's guys I want to I mean, I think there's a big difference like I Wouldn't go by like so okay. I just did this the day. I bought

Camera where I bought from but I bought like five or six different things like clothes and One of them I don't like it got here and I'm like, ah, but I don't return it. Just it's just a hassle of having to go back and return. Now if you ship me four or five outfits and I didn't pay for anything out of my own pocket and then I just decide to keep whatever I want to keep or I just sent it all back, I'm more likely to do that. What is the return how does the return process work typically? Do you have to... Yeah, it's a headache still.

Would it, so I would feel like it would, wouldn't it be in their best interest to make it as easy as it is to get something delivered? Like you buy something, you don't like it, you just click on something on Amazon, leave it at your, leave it, just put it in the back, put it at the front door. Right. The guy picks it up and does it all for you.

Yeah. Don't you feel like that would totally just kill everybody? Yeah. There must be some reasons why they haven't done that. It's got to be too expensive, you know what I mean, to do something like that. Yeah, I don't think they fully figured that part out yet, but yeah, that would be huge to make it that easy. Was there a big game this weekend?

There's a couple of players. That's what I actually did. I didn't do anything, but I actually found a lot of football. Did you, so that's the Rams game? That was great. So another article that Jackie sent talked about, I guess now that, because gambling online now is officially legalized.

Yeah, March of last year. So March of last year, it went legal in the US. So you could be anywhere and sports betting is going. So it's going crazy. Oh, it's going crazy. Oh, it's going crazy So there's this one website that I guess the the top the the pool the the winning it was draft Kings Okay, yeah, right? $2.5 million right and then I got fucked apparently a guy because I guess what you do

I've never done this before but you could you could keep betting and keep and you take your earnings and keep placing Yeah, so the way drive I have draft you all my buddy. This is how my buddies. We all play right so You're you get so I it's attached to my my checking account. I put over like you know Let's say yeah, whatever money. Let's just say $300 for arguments say put $300 in then I take that $300 And I enter into a pool and I use all $300. And how this guy got fucked is this. So there was back-to-back football games on. And so what a lot of these,

and they were part of a big tournament. And so what he was waiting for was the payout from his winnings. So he could re-bet that, yeah, so he could take that 300, because I think it was 300,000 that he won. And so he could then take that money and then put it back in again to try and potentially win a million.

And what happened was there was such a delay in so many people, probably betting that this, this guy who was in the time, he didn't get his money. Yeah, until after the game started. Right. And, and he was trying, in the bet he was going to put what a one of two and a half million dollars. Right. So.

Oh, frustrating. I mean, this happens all the time. You're gambler, like this, I mean, this happens to me all the time because that's the way I use my sports book the same way as I allow myself, even though I have other monies, I only allow myself to gamble X amount of dollars. And then I play on my winnings.

So then like if I, and that's to me, I don't know, I think this is a smarter way to gamble X amount of dollars. And then I play on my winnings. So then like if I, and that's to me, I don't know, I think this is a smarter way to gamble so you're not, you're not a degenerate and you're not constantly, oh, you lose and you're back into your own money, you're back and then you just keep going, going. If I put in X amount of dollars and I agree to myself, okay, this weekend, I'm gambling a thousand dollars

worth of whatever in football bets. And this is how I do it. And then I have small bets that lead up to that. Well, once if that money's gone and I lose it in the first game, I'm done. I don't go and put more money back into my account so I can gamble. Now, if I win, I got to wait until my bookie clears that and then pays me so I can then bet again. And so that's what happened. And with that many people online and that close to the games back to back, like I'm sure it happened to quite a few people. And I've been in situations like that too,

where I want to get it so frustrated. Get it better and really quick and then you miss. Wow. Yeah. So it's funny, of course, you wouldn't complain how do you bet on the wrong. And loss, right? So that's why, and that's the reason why too,

I was surprised that it made as big a news as it did, maybe just because of the amount of money we were talking about. But I mean, that's happened reason why too. I was surprised that it made his big news as it did, maybe just because of the amount of money we were talking about. But I mean, that's happened to me also many times where I'm like, fuck, I'm all mad because I didn't get a bet in. And then it like, you didn't go the right way. I'm like, oh, good thing I did, you know.

I got to keep 500. Yeah, it saved your ass. So did your team win? Was it, I feel like Danny was talking shit to you. Yeah, that's the, that's the, I gave him a little shout out was post. He talks shit to you. He's a Rams fan.

Poor cowboys. Yeah, he's a Rams fan I'm a cowboys fan and you know, I'm sure he's a bandwagon fan. Yeah, fucking Rams fan. Who's a Rams fan? I feel fucking my best friend dude. Yeah, yeah forever. He's a talk shit all time because I was nine or fan He's like 40 winers and I'm like That's not even I'm like, shut for it. That's not even. That's so great work. Yeah.

But what's more impressive about what's happening right now and they're good right now is the. So are they are they the no no one? No, not yet. No, no. So we have next weekend is aFC and NFC championship. So you have there's four there's four teams left. Patriots games.

Yeah, Patriots. Patriots play the chiefs. Patriots again. Well, that's, so that's what I was alluded to. So I think that's more, if there's any talk right now about football that I think is really neat, is neat or is cool, is the Patriots are on their eighth year in a row of going into a title game. That is fucking crazy. Now, how many Super Bowls do they have? They're on five. Yeah. Who's got the most Super Bowls so far? Doug, Google that for me.

Is it still Steelers? There's a tie right now. There's a tie between... Steelers, are you sure? You're gonna hit me with sports trivia right now. You're Deco's already for that. Well, I don't know. I know, I would never.

I would never thought you were gonna take us to sports. Well, I know that each decade has their team that was dominated, that dominated. The 70s was the Steelers, 80s was the Niners, and then I stopped staring after that. So New England has four, five, and then New England has five super bowl championships. How many did the Niners have? The Niners have more than that, don't they? No. No.

Stealers are number one with six. Then you have the Patriots with five, and then you have the Cowboys with five, the Niners with five. Oh, okay. So number one is the Steelers. Yes. Okay.

Steelers that go this year, they'll be, these are wins, right? Now the Patriots have been there more than any other team. Oh, yeah. So you're asking wins, right? So I was asking wins. Yeah, so Steelers have the most wins with six. Patriots are five. Patriots are five, Cowboys are five,

and San Francisco is five. And then as far as the most ever, like nobody touches the Patriots, Patriots have actually been there nine or 10 times, nine times. Wow. No, 10 times. Excuse me, 10 times. Well, 10 times. Excuse me, 10 times. Well, I mean, it just goes the show, like there's a winning formula and that winning formula wins.

Bellicic and Brady. What I like about, because I stopped paying attention to football after, you know, when I was a kid, I stopped caring, but I was a big, nineers family, I was a young kid, and they still love watching NFL films and all that. What I remember watching these films was how these teams would change how the game was played because you'd have like the Steelers dominate in the 70s and they changed how defense was played. And then you know, the the Niners changed how offense was played in the 80s and then I stopped caring. You know what? Well, you know what? I thought what are the patriots do that's so amazing?

Like what do they do that's different? They got an incredible culture. I think it's easier to look back once their era is over and then we can look back and be like, oh, this is specifically what they did because the culture is such a general term. No, it's no different than the way you would talk about some of the runs at gyms that you had. When you look back and probably even when you were there, you probably knew it. Like when you compare the success that you had as a general manager in comparison to all your peers,

you dominated it. It didn't matter. And sure you had some great players. You had some people like Larry Evans and people like that that went down to be known as one of the greatest sales people in our company, but it didn't matter. You could say specifics. Like the Niners had a good culture in the 80s, but did they revolutionize the passing game right right? That's what I mean

Do is there anything specific about the Patriots that we know I mean their defense is it there? No, no, they I mean they They they're they're coaching their ownership so they they they draft they draft well They they scout really well they have and they typically have an incredible offensive line. A little leadership there, this is ridiculous. Yeah, another level. You have somebody like a bellicic and a Tom Brady who are the first ones in, the last ones out, so that's what I mean by culture.

They've created this, you can have, you can bring in a Randy Moss, who was a wild child everywhere else, and then when you get to the, when you get there, it's like, you drop all your shit. Like there's no more of your bullshit. Nobody puts up with it. It's created, they've created this culture

that doesn't matter who they bring into the mix. It's kind of like the Yankees and baseball. They've created that. The warriors have done that now in basketball. You know, you can talk all this shit about them and you can hate them as a fan of another team, which I'm not even a fan of the Patriots, but you have to respect what they're doing in the sport. The same way that I feel like you have to respect what the warriors are doing. And a lot of people like to point to great players and it's like they're all professional athletes. That's what I

always tell people. It's like dude, to become a pro, even if you don't even know who the fuck they are, they sit on the bench, you are an elite elite athlete. And it's just one injury away from you becoming a star on the field. There's so many guys that we don't know that just never got a chance because they were behind somebody. Or they finally do get a chance

and then become a superstar, like an Aaron Rodgers. Aaron Rodgers go down to his history as one of the greatest quarterbacks. Well shit, he was on the bench for many years because he couldn't get in front of the FARP. So you have situations like that in NFL all the time. And the Patriots just have proven year over year over year that. So are they the favorites this year?

Just because they're not, no, they're not the favorites right now. The chiefs are the chiefs. This is actually the first time in a few years. The Patriots are going into the AFC championship as an underdog. So the chiefs and the chiefs are a great story because they're the opposite. They're super young. They have a really young quarterback. Yeah, you have my home who looks like he's 12. So you have you have this kid who's quarterbacking and he's having a career. He's a fresh out of

college. He's a rookie. He's a rookie and he's about crazy and he's in the AFC championship game. They're they're he's he's through more passing TDs than anybody else. Like he's had an incredible year. Or college. You got it. guys, you guys nobody came out of it? I don't remember what college he came out of. Oh, he came out of the same college that, no, he didn't, that's where, what's his face in the night? Or is this gonna say farved in?

That's a, I don't know where my homes went. Yeah, I don't remember. But he's a stud. That's crazy rookie year and he's going this way. Yeah, right away, that's impossible. But that's good coaching though. To be able to bring somebody like that has talent in college and then elevate them up to that level of like speed

and quick decision making and have that kind of, that's all, that's a lot of coaching. Texas Tech University, there you go. Apparently. So they must have a good program there for football. Yeah, of course, dude. Texas Tech, like all schools in Texas are dominating. Dude, there's some cultures that go are just in the country that are just

They eat sweet and breathe football in Texas, Florida, and I mean, California is like pretty pretty much a power. Oh, some of these, some of these states and have a culture around wrestling that it's like Ohio in the Midwest will argue, you know, like that's definitely No, text so cool. If you see if you have you watch like Friday night lights and those shows before like this football like Starts at a very pop-order football is crazy. Oh, yeah, it's crazy And they're all feeder systems for the next level up. It's you know Along those lines you guys saw the article that I posted in the forum They did some scientists. I got to find the article some scientists did some It's, you know, along those lines, you guys saw that article that I posted in the forum.

They did some scientists, I gotta find the article, some scientists did some imaging on high school football students. And failed. I saw you post that. Yeah, and found permanent changes to their brains after one season in high school. Now, here's the thing, this information, it's not necessarily changing anything in the sense

that it's always been this way, but what it's changing is now people are more and more informed. And as more of this comes out, they're gonna, I don't know, man, the feeder systems, I feel like you're gonna start drying up. Yeah, I've been kicking this idea around of getting scanned and kind of like seen where I'm at in terms

of, you know, what damage and battle damage I accumulated over the years, just to see like what, you know, what I can improve and, you know, what kind of practices I can implement to help, you know, me retain information better and all that, but you do seem a little 40, 40. That's a little bit of a change. No, but you know what that means. You got to tell. That's a. No, it's gonna know what that means. You got it. That's a little...

I don't know what the exact term was. Oh, it wasn't that term. No, I'm gonna find out if I'm gonna use it, bro. Can't just throw that out. Yeah, we know that. I was laughing because my dad was referring to this guy that I knew when he was a kid and he had this nickname. I think it was something like,

the guy's name was like John, we'll say, John 40. I think he said 40 40 or something like that. I'm like, why do you guys call him that? And he goes, you know the records, he goes, when he slow it down to like the 40 speed, it goes real slow. And that's how we used to talk. So that was his nickname. That's fine. And we have that's very creative. Yeah. You had the way to call somebody stupid. And I'm just laughing because it's the ways we give each other nicknames like your buddy, one ball. Yeah. One ball. A couple couple episodes. Did you see the thing that I think Jackie sent it over last week because it's the ways we give each other nicknames, like your buddy, one ball pat. Yeah, one ball pat.

A couple episodes ago. Did you see the thing that, I think, Jackie centered over last week and we didn't talk about it, was the guy who invented the gloves for sign language. That's cool. That's cool. That's really great.

So you'll put the gloves on, you'll do your sign language, and then it'll spit out what the person is trying to say. Which, if you think about it, imagine if you connect that to some glasses, or you can connect it to an app. Well, they have that robot voice like Stephen Hawking. Oh, will it talk that? I didn't even think of that.

I don't even think about it talking. That would be cool. Wow, that's really cool. Yeah, why wouldn't you be able to connect it to a speaker that spits out like a robotic voice? I mean, nowadays, I mean, even your... Now, what would you do if you put the gloves on?

Flip someone off, see what it says? Fuck you. Yeah. Anyway, but I think that's, I think that's brilliant. And it's crazy it's taken this long for someone to do that, but there must be so, the details of sign language must be so hard to convey to. And it's interesting. Well, hand gesturing in general, like the technology around that's really evolved.

Like in terms of also being able to control objects and remote things like drones and little mini tanks and all kinds of cool stuff. You know, that's the same part of the brain that control speech is the same, or you know, manages speech is the same part of the brain that manages sign language. So, or, you know, manages speech is the same part of the brain that manages sign language. So it's all speech, even though one is with the hands

and one is with the mouth. It's funny when scientists- So Italians have it, right? Yeah, we mix it all up together. Did you know that there's a culture? I don't know where this culture is, maybe Doug can find it. I believe there's somewhere in the Mediterranean

and maybe Greece, but they live in a very mountainous region where people will live far away from each other up in the mountains and they developed an entire language around whistling. Have you heard of that? Yeah, and I don't know what where it is, but they they'll do the whistle because it travels so far. It carries. And it's an ancient language. Now they have phones and stuff, but this is before phones, and they're saying that the language is a risk of going extinct, but they'll just, oh, the whistle bird language of Northern Turkey, there it is.

And they'll whistle real far from each other and they'll be able to tell each other like what's going on, what time you come in on for dinner. And it's all through whistling. How frickin' rad is that? That is cool. Yeah, I found it.

You're lookin' hot today. Yeah, so that one, that's basic, right cool. Yeah, I found it. I look at hot today. Yeah, so that one. That's basic. Yeah, basically. I know that one. I found so I found the article on So this it was published in Berkeley news And it says playing high school football changes the teenage brain so they did MRI brain scans and found that playing a single season of high school football Can cause microscopic changes in the gray matter and young players' brains. These changes were located in the front and rear of the brain were impacts are most likely to occur,

as well as deep inside the brain. What do you guys think? Do you guys think this kind of information? Well, when I hear some of that too, I also want to ask a question that, what else changes that? And are there other things that kids do or other things that change?

Because that's such a vague statement to say. Well, they're comparing it to controls for people who don't play football or people who don't have, you know, don't play sports with that kind of stuff. Right, but I mean, we always talk about how the body is an adaptation machine. And is that just the brain's way of protecting yourself

and adapting? And so we see some sort of a change. Do we know that change is significantly negative or is it just change that they see happening in the brain's way of protecting yourself and adapting. And so we see some sort of a change. Do we know that change is significantly negative or is it just change that they see happening in the brain? No, they're pretty confident and negative. So the human brain is not designed for impact. So actually watch this documentary on ramps. We don't have horns, yeah.

Yeah, I was watching this documentary on rams. And the way that the rams, brain and skull, and everything's designed, it was designed for high impact. The human brain was not designed for that whatsoever. I mean, that's why we get knocked out so easily. Like you get hit the right spot in the chin, you go to sleep, our brains just aren't designed to have impact, it's actually quite bad for us.

And I'll be, I mean, straight with you guys, I bet you if they did MRI studies on soccer players, they'll find stuff also. They have, and they have found. And they have found. From heading the soccer ball. Yeah, head injuries. Yeah, that's one of those things, too,

and it's hard to detect because you know, you could have like a looming issues like hard time concentrating or focusing or like headaches or like little mild Symptoms from you know some kind of a head injury, but it's it could carry with you You know going forward for quite a while. Yeah, I didn't even realize it and the thing for me is as I'm reading these things You know, I posted this in the forum and I'm getting all this feedback from people and there's people who are saying that already People who are very involved in the sport of football for kids like a pup, Warner, and younger ages.

And they're like, oh yeah, they're like it's drying up. They're not getting kids or not signing up for tackle football. Like they used to because of this kind of information. So if you look, you know, 20, 30 years down the line, where these feeder systems start to dry up and dry up up because what's happening now is a lot of kids A lot of these schools are doing flag football. I yeah, and I can kind of see it evolving That's what I was gonna say I wonder yeah, I think it's gonna evolve and to be honest The more taboo you make something the more there's gonna be push towards it eventually, right?

So if people are like detour from it as kids, their parents are like shielding them from it. You know, a lot more kids are actually gonna wanna do it. I think at some point, and the game will look different. It might even be more brutal on one end and then you'll have like a flag football on the other end of it. So I don't know if it's,

I don't, it's not going away. In my opinion, people, there's whole like, communities built around just that sport. Yeah, I don't, I don't, I don't, I don't, I don't gonna, exactly, I don't think it'll stop. That I think it's like anything else we talk about where the pendulum swings one way or the other way. It's not like 30, 40 years ago boxing and footballs

going around and people are going, hey, this is really healthy for you. I'm sure there was, there's been plenty of scares and plenty of things that have came out before. Well, here's what happened to boxing because football wasn't like this. Football was never up until relatively recently. Football wasn't considered a sport

where oh my gosh, you go in there and you're gonna bash your brains. But boxing for a long time has been considered that. For a long time, people have seen boxers become punch drunk, and what they would call punch drunk, which is really just brain damage. And so what ended up happening with boxing is where boxing used to be a sport that the aristocrats really participated in,

it slowly became a sport where only poor people participated in. So when you look at like boxing in America in the, you know, at the turn of the 19th century, you had aristocrats. As it got later and later, it was the Italians and the Irish who boxed because they were the poor class. Then it became Hispanics and other minorities.

And I think because as people became more wealthy, they're like, I'm not having my kids box. I'm not having it. And so it became a way for poorer communities to only see the Clitchco brothers, for instance, like come in, it's like they're aristocratic. They have like PhDs, right? Or like, I'm not sure, I don't know.

Yeah, they're very small. But they're more of the exceptions rather than... Yeah, there's an exception to it, but it doesn't completely eliminate. No, like if you look at kids, like look at kids boxing, full on boxing. You don't see a lot of boxing schools where kids are actually going at each other in wealthier neighborhoods, you typically find them in other neighborhoods. And so I wonder if football is going to go down that path as well, where as people get

wealthy and wealthier, they'll be like, no, I don't want my kids to do it, but then the more poor kids, they're gonna be like, this is a way for me to get out of this. That's good. I definitely think it's gonna challenge, numbers will drop for a while, and then I think they're gonna figure something else out, and then they'll rise back up again, because it's such a cultural thing we have here in America.

It's like part cultural thing we have here in America. It's like part of our culture. Like it's just like taking out somebody else's cultural sport. Like that's like a main focus of us. Yeah, we idolize them too much still. Yeah, way too much. I mean, and I could see the pushback being so, especially because everybody's trying to bubble wrap everything. Yes.

I could see people just totally there's that. That's coming, by the way, everybody's sick of it. Yeah, they're just like, let me do crazy shit. Like let me be myself. Right, yeah, yeah. It's gonna be interesting. I mean, the answer I think was the one that I don't think anybody will do,

which is take off the helmets. If you wanna protect their brains. I'm all for that. I'm all for that. I'm leather helmet, whatever it looks like, you know. And it's funny that you mentioned that because I was watching rugby because on YouTube TV, which I subscribe to,

they have like, that's how I was able to watch the games now because I just do streaming for football. And they had a rugby match on with some Irish team and an English team. And I was showing my kids because I used to play, and it's such a different sport, and it brought back all these memories of like,

like I forgot how you get in all these like dirty shots in the scrum, and you'd see somebody tackle somebody, and then as they miss a tackle, they throw like a real punch at his face, and like you see it, but I was like, oh my God, I remember that. Did you see the image of, I don't know if you guys are watching

Zion Williamson from Duke, like he's just this phenom right now. And they just did a ESPN picture of the guy defending him. And like literally like when the picture is frozen, I'm real time. It just look like he was going for the ball. But the ball is like right here in his hands by him. And he's like, like, claws towards his eyes. It's like, that does not look like he's going for the ball. Yeah, at all, dude. Oh, yes. That's great. Yeah, there's a picture right there. Oh, wow. Second one. Look at it. All right. Does that look like he's going for the ball at all?

Dang. This quas brought to you by Organify. For those days you fall short on getting your organic veggies or whole food nutrition, Organify fills the gap with laboratory tested certified organic super foods to help give your health a performance the added edge. Try Organify totally risk-free for 60 days by going to Organify.com. That's O-R-G-A-N-I-F-I.com and use a coupon code mind pump for 20% off at checkout. First question is from Brenda, Furious 51. Do you believe you can be addicted to food? Any stories about past clients who have had such an issue? Wow, I've ever had a hoho. Yeah, exactly.

I had a client that I trained for a really long time. And one, like if we talked about nutrition and diet, she would tell me that she ate really well. And I knew that wasn't true because I knew how hard we were training and how consistently we were training. And either that or she had something going on medically. And I had her do the doctor thing and everything that she came back normal, everything's normal. But she and I didn't find this out till years later.

So for many years she she lied to me and told me that she didn't she was eating everything I told her to eat and sticking right to it and you know I was constantly trying to figure it out as a trainer and trying different things right. And I actually ended up having a trainer who worked for me. And after he no longer worked for me, he started dating her. And him and I were really close. He actually lived with me for a little while. And I remember like venting to him one night,

just being frustrated like, man, I just don't, I can't figure out why so and so is not, you know, losing any weight. I'm doing this, I'm doing that. And he like breaks down. I mean, he goes, listen, he goes, you've got to promise me you don't repeat this to her and share it. But, you know, she's, she's got a major, a major eating issue. I'm like, what do you mean? He's like, well, you know, I catch her, do some things that are pretty crazy. And if I call her out on it or whatever, she completely lies and

denies it. I'm like, what? And he's like, yeah, so we'll go somewhere and he goes and show order like a chicken salad. And he goes and then I'll see like where he was talking about a time there at the airport. And they she did this. And then he said he saw her go sneak over to like a burger king line and order like a burger and fries real quick and then like scarf it down around the corner. And then and then come back out. And he's like, you know, and there's been many examples of this and he goes, then I, I know she's got a major candy addiction where she eats tons of like Reese's pieces and

all these different candies that she loves. And she totally denies and says she doesn't. And he goes, I was cleaning the house one day. And I found her stash. And she had like wedged between the side of the couch and down between the cushions, and there was the ziplock bag of 40 different brands of candy.

And so to this point, that's just one example of an extreme story that I had at a long-term client of mine that I couldn't figured out for the longest time. I mean, of course, I thought I knew, but they're lying to you,'t I couldn't figure it out for the longest time. I mean of course I thought I knew but they're lying to you so you don't know just like addiction with drugs somebody who is really Addicted to drugs and you call them out on it. They deny it. I mean, that's the the first way they may go so they may go as far as denying it to themselves Oh, I when you see the way someone denies like that

It's hard not to believe them because you can see it in their eyes that they believe it themselves. Especially I started hiding it like that. I've seen examples of that too. I've had friends that you see that when you go, I've been camping and been on like family trips and things like that. And then you see a lot of the snuck candy bars

and different things that like they sort of hoard themselves and then don't tell anybody about. And it's like interesting. You call them out on it, but it's like the shame involved in it. And it's like, but yeah, it could totally, I mean, it hijacks your senses. I mean, candy especially.

That's one of those where people, it fulfills something and it's not necessarily a nutrition that they're seeking. It's more of a comfort food. By far, food is the most abused substance in modern societies, by far. And it's more people that have some sort, and there's different layers of addiction. There's extreme cases like the one Adam was talking about, or where people will literally eat themselves until they die. I think I'm addicted to sugar.

Yeah, well, I think it's something that, and I think that's part of becoming, or getting recovered from something like that, is admitting that you have it. And I'll give you an example of something that I catch myself do stuff like this. So somebody had given Katrina like a bag of peaches, you know, and I fuck up and had that forever. And we don't keep candy around the house. What are those, you know, little sugar

peaches? They're like white on one side. Oh, I love those. Yeah, right. They're amazing. The little rings. Yes. Yes. And the crystal of the candy. Yeah, right? And I mean, all through my 20s, you would never go to my house and they're not be candy in my house. I mean, I was a candy addict for sure. And now I keep it out of my house completely. But somebody gave it. It was over the holidays and it was in the house.

And over the years of becoming aware of this and then noticing my own habits, like, I know that I can become very addicted to it if I allow it in there, so I have to make sure I keep it out. Now, now I've gotten better, like, okay, something can be in my house and I don't have to go crush all of it, but I still do little things that I catch myself and I go, oh wow, why did I do that?

For example, you know, this was just two nights ago. We've had this peachy bag in there. It got opened up. It's still been in there for a couple of weeks. So it's, you know, obviously I've come along ways. And Katrina goes, she was upstairs and she haulers down to me. Could you bring me one peachy on your way up?

And so I grab one. And I grab one for her and then I grab like six for me. But then I eat like three of them to carry the rest of them up there. Because I don't want her to see me have to eat all of those. So I, there's a part of me that feels guilty for eating that she just wants one. And I'm like, why can't I just have one?

I'm like, one's not enough to satisfy my craving. You know what's funny about that? It's not that she's gonna judge you or hammer or anything. Right, yeah, but she wouldn't give a fuck. She was another to me. But what it is is when someone else sees what you're doing or acknowledges what you're doing, it then makes it real.

You know what I'm saying? Like the fact that you ate the three real quick, go up, she didn't see it, it's almost like it never happened. Absolutely. But if she sees it, even though she don't give a shit, now it's almost like it's in your, you have to acknowledge the fact that

there may be a little bit of an issue. And it's a pattern. And food, like I said, it's easily the most abused substance in modern societies. It's easy, you look outside or just look at statistics. Over half of Americans are overweight. Obesity is something like 30 or 40% among all adults, and that means that they're getting health problems

as a result of it. In fact, most of the reasons why people die early of non-natural causes is due to their issues with food. Now, when I look up, while you were talking, I looked up what the definition on the American Society of Addiction Medicine, what their definition of addiction is. And what they say is,

addiction is a primary chronic disease of brain reward, motivation, memory, and related circuitry. Oh, yeah. Disfunction in these circuits leads to characteristic biological, psychological, social, and spiritual manifestations. This is reflected in an individual pathologically pursuing reward and or relief by substance use and other

behaviors. So addiction is characterized by the inability to consistently abstain and impairment in behavioral control craving diminished recognition of significant problems with ones behavioral and interpersonal relationships and a dysfunctional emotional response. Yeah, that's like most people. Most people have some types of those issues with foods. Now you got to ask yourself why is food such a problem for so many people? Well, we needed a very, very strong motivation to seek it out because for most of human history, food came with tremendous risks. You had to expend a lot of energy to get it. It could kill you if you didn't kill it. You'd injure yourself to get it. But of course, you needed it without food. You would die.

And so like all things that were absolutely essential for human survival, we have these really, really strong reward circuitry connected to it. So like sex, right? Like really, really strong drive to have sex, really, really strong drive to eat and to have food. And so we've just evolved to have this pleasure that we get from food. And that pleasure can be used to mask a lot of problems. It can be used to mask depression or anxiety or boredom. It's been we've designed entire cultures around it, entire cultural traditions, weddings have particular foods and birthdays have particular foods and so it's extremely addictive and I hate to when people say that food is not addictive. Like,

you know, I don't see anybody, I've heard people say this before, I don't see anybody, you know, selling their bodies for sex for a bag of sugar. Well, no, because it's fucking available everywhere. Right. You want to see what would happen if food wasn't available? Oh yeah. People would definitely sell themselves for food. You'd see some terrible shit that would happen.

Yeah, we see people locking themselves in the room and being anti-social and stuff in their face with food to cope with the fact that they're not being accepted or they're not getting laid or whatever the fuck it is. Yeah, and so, and then look at all of, look at how, one of the things for me that I think is characteristics of addiction

is the willful blindness that we will put towards certain things. So like you look at an alcoholic, and an alcoholic will completely deny the negative impact that their problem is having on their life. Like no, I can still, I'm still working. I still have a job and no, I'm cool. It's all good even though, okay, you've gotten 2 DUIs

and you could probably be a much better human if you weren't drinking, but they'll still deny it and deny it and deny it. Same thing with food, like somebody who's, I don't know, 30 pounds overweight, which is a lot of people, most people, it's a denial. It's a denial that I have a problem with food. I'm carrying 30 extra pounds of adipose tissue,

which is, and I chose 30 because it's right around there where you start to, I don't care how fit and healthy you are, there's some negative effects that come from it. There's just a denial from it. Like, it's all right. I'm 30 pounds heavier than I should be in terms of body fat and whatever. It's this willful ignorance and denial.

It's this, think about how many people eat because they're truly hungry versus how many people eat versus because they're bored. There's the fine line with food, calling it addiction is because people do need it. You need to eat every single day and there's all this, you know, tied into it as a daily ritual and routine to keep you alive and so it's tricky to tell somebody

that what they feel is fulfilling them is something that they're actually abusing. Yeah, now I'm not saying all this to make people feel bad. I don't want people listening to me like, oh shit, you know, fuck, I'm addicted to everything and food, so whatever. No, no, no, that's not what I'm saying. I'm just, you know, we're talking about the stuff.

I would say this, one of the best things you could do to help yourself with food is to just eliminate the foods that are most, that have the highest addictive properties, which are the processed foods. They're designed specifically to do that. Well, this is where, too. And I know there's been this major pushback. And I think I brought up a lane the last time when we talked about this,

is this good food, bad food. I hate that we can't call it that because then everybody goes, oh, we're demonizing food. It's like, but there's a very clear obvious line of food that in my opinion is good and that is bad. And there's in what makes what constitutes it bad in my opinion is it has these highly addictive things, properties about it that companies have spent millions on millions of dollars.

Most of the money, yeah. Okay, span goes to like that. Two, figure out how to make you take the same way, video game people make video games to be addictive. The same way the iPhone and iPad and all these tools that we have that we're all becoming so addicted to, like, yes, it can be bad. That's not a good thing. It's not a good thing. It doesn't mean that you, we have that we're all becoming so addicted to. Like, yes, it can be bad. That's not a good thing.

It's not a good thing. It doesn't mean that we have to demonize it, but also to accept that that's not a good choice, and it's not ideal. Like I think you have to, and this whole trying to mask it with there's no such thing in the, oh, if it fits your macros,

it's like, it really, to me, it seems like you're setting yourself up for failure to allow that to happen because everybody that I know that has done that battles with that addiction. And I see it a lot within my peers in the competitive space of this, okay, when I'm on my kick and I'm getting ready for a show, I'm really regimented, I'm weighing, I'm measuring,

I'm counting all the things in the wrapper and I won't over do it. But as soon as that goes away, it's no longer a showtime. And I remember watching myself, even with things like protein bars, something that we would consider a quote unquote, healthy food. Well, look at how much money you'd spend on protein bars to make them addictive. Right. You know, that's all the most successful ones. I was eating like, there's days I'd eat four or five of them in a day.

There's no divers in a candy bar at that point. You know what I found fascinating. A long time ago, I talked about this on the show, but I haven't talked about it in a long time because I can't even remember the last time I had a protein bar. But I remember having shows where I went all natural food and then having shows where I let powders and things like that and processed foods in there and then paying attention to how my body. The biggest thing that I noticed that I was fascinated with was if I had not had a protein bar for a really long time, like right now would be a good example.

If I were to go eat a protein bar right now, ugh, it tastes like shit. Even the best brands like Quest, which I think have really hacked the how well it tastes, I think have really hacked the how well it tastes. I think tastes terrible, but let me have one, then two, then about three or four. Once I get about three or four consistently in, like three or four days in a row where I've had that bar,

it all of a sudden starts tasting really fucking good. And then it goes from tasting really good to like I'm craving them where I find myself, you know, watching TV or something, I'm like, oh my God, I'm gonna get one of those cookies and cream bars right now. And I go get one of those bars and I crush two of them. And it's amazing to me how quick I can see myself

get addicted to those things. I see it with, you can see it really clearly with kids. Like if anybody's listening to his kids, knows what I'm talking about, my kids will be watching TV. I'm hungry, but like, okay, what if you, anybody's listening to us kids, knows what I'm talking about, like my kids will be watching TV and I'm hungry, but like, you know, okay, what do you want? We have chicken from last night in the fridge. I got some steak and we have some,

you know, some vegetables and then I have some strawberries. No, I don't want that, you know. Do you have any chips? Like, no, we don't have any chips. And you could see, right? Like, you're obviously not hungry. But if I put these engineered foods in front of you that are designed to make you eat a lot, they'll sit there and eat an entire bag of potato

chips, an entire bag of Cheetos or whatever. That's, so if you eliminate those or remove them from your diet, it makes it a lot easier to deal with the potential for this kind of addictive type of behavior with food. I mean, one of my favorite best benefits of fasting, one of the reasons why I still fast occasionally for 24 or 48 hours, isn't necessarily for the biological physiological health benefits. Although I like that, right? I like the physiological health benefits,

the boost stem cell production, that the older cells will die off, cellotophagy, all that stuff. That's all great. But the reason why I really do it, it removes me from food for long enough to where I go through cycles of boredom, anxiety, movies and TV, morning afternoon and evening,

which is breakfast, lunch, and dinner, without food. And when I first do it, it's funny. Like, when I first, when I was first do it fast, the first 12, 15, 16 hours or 24 hours is the hardest because it's like, oh, it's lunchtime. I'm supposed to eat right now. Yeah.

But I'm not. What do I do with myself? Yeah, so let me just deal with this. Let me deal with this, or, oh, I'm anxious. I gotta deal with it. It's interesting the whole like Obstaining from something like that is such a practice that I find myself wanting to

To do like in different directions and just to see you know how like my behavior You really assess your behavior at that point. That's a valuable thing to understand yourself and your own habits and great self-pertencies. Yeah, it's self-pertgencies. Abstinence is of some sort exists in every spiritual practice that I know of, every major spiritual practice. Now, spiritual practices are fascinating in the sense that many of these have lasted for thousands of thousands of years,

and the reason why they've lasted is they contain tremendous wisdom. And a lot of the wisdom that you'll find in many of these practices from Judaism to Christianity to Islam to Buddhism, Confuciusism to Hinduism, I mean all the major ones is that they all advocate for some levels of abstinence from different things, sex, food, from, you know, communication, and whatever. Because it helps you remove yourself from these behaviors that can be developed. Look, you can be like sex as another one. Sex is a very, we need sex. And nobody ever had sex, a human species,

you know, would have died a long time ago. Can sex become pathological? Absolutely, it happens all the time. And the same thing is true with food. And now there's different, again, there's different levels of it. But I think if you look around, what is ended up happening is we've solved

one of the biggest problems that humans have encountered that we've had forever, which is not enough food, not enough clean food, not enough good nutrition. That was a big problem. We solved it, but it presented us with a new problem, which is now we're surrounded by all this food, we got problems associated with that, and we don't learn any of the practices of abstaining

because in the past, a lot of ways you would abstain naturally, right, because you just didn't have it. So now we're encountering all these other issues, all these other health issues, which are chronic, and obesity, which was almost non-existent. It really was, it was almost non-existent just like a hundred something years ago. If you, it's funny, if you go on, if you Google circus fat man from the 18 or 1700s

or 1800s, you know, the circus is back in those days. It's like what you see a model like in a gap commercial now. It's back and that's quite bad that much. But back in, you know, back in those days, the circuses would have these what they called free shows. And they were terrible, right? They'd have people with deformities and they would have inevitably, they'd have a circus fat person, which was just an overweight person.

And you can see pictures of these people at the turn of the century. And just a hundred years ago, they were pretty normal. People paid a lot of money to go look at these people, see, was they're so strange. Today, one of them could be walk around and most people wouldn't even bat an eye just to show you what's ended up happening. So when people argue that food isn't addictive, I think they're putting their head in the sand. Next question is from Madness Fit. What do you think of the hypothesis that humans are

only meant to squat the amount of weight that they can clean and press over their head onto their back. I had a physical therapist tell me that this should be more commonplace advice to avoid injuries. I actually really like this advice. I do like that. Do you know where that comes from? That's old straw, they didn't have squat racks. No, it's even before that.

Like if you think about, like again, human evolution, hunter, hunts an animal He's has to put it on his back. Yes, the well. Exactly. No, I I can get behind this. I really can I think that You know, we we have pushed the boundaries on on many things for performance and for aesthetics and to look a certain way and You know when you think about your ever I mean how many times as as much as I love to rip 500 pounds off the ground How many times am I ever really going to have to summon that much strength now?

It's cool to have it in case I do need to live something pretty heavy But there's nothing in the the the mod especially the modern man I mean even I mean go back a hundred years, there's nothing that would ever require you to have that much strength to do that. So really, if you're looking for overall health and being functional, yeah, I think you should, you should be able to have to pick up, put it over your head, to set it on your back,

to be able to squat it, or you shouldn't technically be squatting. I think it's a very safe piece of advice. Here's why I don't like it. I hate the argument that people say that humans are not meant to, well, okay, show me one thing that modern people do that they're meant, that they were meant to do. I mean, we drive in cars, we have electric lights,

I have an iPhone, you know, I talk on the phone. I mean, I wear, you know wear clothes made out of synthetic fibers, it's a silly argument, the humans aren't meant to do. Here's why you lift weights, you don't lift weights because you're going to lift that kind of weight in your everyday life. Your body's only ever strong as it thinks it needs to be, so the idea behind weights is to become way stronger by challenging it so that your everyday life is very easy. Can you take it too far?

You definitely can, of course. I think if you're pushing max loads all the time, then longevity's probably not gonna be ideal, but is squatting with weight on your back gonna be better for you or provide benefits that squatting with no weight on your back is gonna provide, yes. It's squatting with weight that you probably can't clean

and press, gonna provide you with benefit, more benefit over, because think about how much you can clean and press. Well, I could see too, though, why a physical therapist is saying this because especially in his or her line of work, what are you, and being trainers, you guys know this, like how many people did you ever meet

that weren't already trainers, athletes, just normal ass people, how many of them got under a barbell and dropped into a perfect squat? Well, yeah, I mean, there's a lot of work to get into that first. So I think that that's where I can get behind a statement like this to your point. Yes, you're right. We're so different than what we were hundreds of years ago.

So to say like it's like to compare it to that, I think is unfair. But the idea of you should be able to pick a weight up and put it up over your head before you decide to squat it. Now mind you, I'm defending this person and I completely train the opposite. I put 400 pounds on my back and I most certainly can't press that over your head before you decide to squat it. Now mind you, I'm defending this person and I completely train the opposite. I put 400 pounds on my back

and I most certainly can't press that over my head and put it on my back. So I definitely think that I agree with what you're saying, Sal, and I think that when I train that way, I'm trying to build as much muscle because muscle requires X amount of calories, which then allows me to have way more flexibility in my lifestyle that I enjoy.

And so it provides, and it does provide for me to call upon a strength that I'm going to have more than enough to be able to do. So I think it's, I don't know, like I definitely see your point, and we've reconstructed what work is in the gym. So if I was just a laborer and I'm at a farm, I'm going to need a certain amount of skills and strength to be able to do all

this like heavy lifting and throwing and carrying things over my head and then squat. So, you know, to backload squat really heavy is somewhat of a new skill that we've developed that has massive carryover into a lot of different pursuits. But at the same time, I like having different challenges. So for me to think in terms of being able to lift something up, clean it up, and then bring it onto my back and be able to do all that, I like that as a goal, but I don't think that's necessarily like a standard. So it's not like, this is the standard.

You can only put weight on your back if you can clean. But I do like that as sort of something that people can aspire towards. It would be a great thing to work towards. I guess. Like right now what I'm envisioning, what if I went on a training regimen right now, or that was my goal? Like I'm only going to, and I'm trying to increase it where I'm like Continuing to work because the hardest part of that is going to be the clean and the press right?

Mm-hmm, right? So so I'm constantly working on my clean and press so then I can slowly increase my squat Probably a pretty safe way to go about scaling my programming and I think that's kind of neat to do that Yeah, I mean the questions like are only ever meant You know to squat, like in other words, you should never go heavier than that. I think that's false. I think,

the, again, it's false because of, okay, it's very simple, why it's false. I mean, your legs are such a bigger, stronger muscle and can do so much more. The limiting factor in that is going to be your shoulders, which just cannot. Well, you've eliminated that by being able to un-rack

from the bar up at a high position. And for all intents and purposes, humans are, if we go, like, what were we meant to do? First of all, we're meant to do whatever the fuck we do. That's what we're meant to do. But if we want to look at how long humans have been doing things for, well, if we judge it based off of that, here's what humans were meant to do. Run long distance, throw with accuracy, and make tools. That's it. Humans were never

meant, if we look again at what we've done for a long period of time, to force their bodies to build maximum amounts of muscle. Right, but you look at Vikings. Vikings that have, you know, their diet consists of lots of like real big animals that they're trying to carry back to the tribe and all that. So I could see how having to put it on your back or like drag it, like all these things, like stamina factor. Stamina and endurance. This is what you, the only physical pursuit that humans, besides, you know, throwing

with accuracy, which is something that we do better than anybody, any other animal, is our stamina. You know, I mean, here we are talking about resistance training, how important is the lift weights, but the reality is humans are really good when compared to other animals at just lasting a long fucking time. We can out run for distance and just for time

for almost any other animal, even a horse. A really, really, really fit trained human will outrun a horse, a horse will have to stop and drink water and a human can keep going. Now, why are we always recommending weight training? Because modern life is different. In modern life, the best insurance you can have is to have a good amount of muscle. It just is because you're inactive, so it's good to have a lot of muscle because you're going to atrophy from being inactive, so you're inactive, so it's good to have a lot of muscle because you're gonna atrophy from being inactive, so you're just not active. You're not, you've got food around you all the time,

and you're gonna live a long, long, long time. You wanna balance out your hormones, you wanna have a lot of muscle. And then of course, people are like to have the aesthetics around it. So... This sounds like a statement that a physical therapist says because he or she has seen a ton of people.

Just putting a bunch of red tape out there. Yeah, because they get a ton of clients that come in that are hurt constantly and they probably hear a lot of them are squatting and they hurt themselves doing too much. So I can get where they're coming from to make a statement like that. And I actually, I don't think it would be a bad goal for someone to do that. Like I don't think that's going to hurt you to do that. At the same token, I don't think it's bad a bad goal for someone to do that. Like I don't think that's gonna hurt you to do that. At the same token, I don't think it's bad for somebody who wants to squat three, four, four, four, four, four, four, four, four, four, four, four.

I think it's interesting, if anything, like if I was to transition from deadlifting without wrist wraps, for instance. So for me to be able to squat, I can only squat if I could put the bar over, you know, my back and take it from the ground to my back, you know, if I like put that sort of stipulation on the way I train, you could train towards that, right? That's something you could do. You know, back in the day, the original gyms didn't have all these different racks.

They would have, they would have bench, they'd have a bench, but the bench didn't have a rack on it. So if you wanted to bench press, a weight, which'd have a bench, but the bench didn't have a rack on it. So if you wanted to bench press a weight, which, nobody benched press, but... Yeah, you'd have to lay down and sit down. So you'd press it and then you sit up with it. Yeah, if you wanted to overhead press something, you had to clean and press it.

If you wanted to squat, you had to clean and press it or clean and put it on your back. Everything was based off of that in the early days. And then, you know, as guys wanted to lift more and more weight, then they started inventing equipment and ways for them to rack a weight so they could just take it off. And because it's much more difficult to put, like dumbbells are a good example.

Like, you know, one of the reasons why people have trouble handling very heavy dumbbells is you gotta get them in position, you know what I mean? If dumbbells were on a rack, like you were with a belt, you know, much more I'd be able to lift. If I could just un-rack dumbbells like I would a barbell and then start pressing. Imagine if you could do that, right?

So, you know, I get all that and I get the, that there's not a whole lot of utility and max strength. That's just max performance. If we're talking longevity, I could see some value in this, but I really do think this is a physical therapist, like you said, Justin, just putting red tape around everything and saying just like when we learned our first physical or first, excuse me, personal training search, they would tell us, don't bench past 90 degrees.

Yeah, all those angles that you had to stay within and yeah, that was totally just a safety precaution. Next question is from workham. Why is there a stigma around hypertrophy training in some athletics? In particular, MMA, I hear people and fighters shitting on muscular people. It's not advantageous. Yeah, this is a good, this is a great question because I can see some truth in this, right?

Like, if you're in a weight class, like MMA or wrestling, for example, you don't want to necessarily be super massive and big, because then you'll be in a new weight class with other big people. You want to be stronger though. So you want to be not big, you want to be stronger. So you're as strong as you can at your current body weight. But isn't there some benefit too

from having hypertrophy? You know, itself, having more muscle still gives you some benefit. Oh yeah, too. And, you know, just from like a muscular endurance, you know, perspective as well. For me, to be able to go from like every central nervous system type, you know, power-driven type of training to then go into like a phase of hypertrophy was like a shell shock, which I felt like I responded very well

then transitioning back to what I was doing previous to that. So I would use it more to sort of interrupt my programming, more than anything. Well, I think there's like a sweet spot, right? And then there's obviously a spectrum because of the individual variance with humans. But when I think of someone who's like muscular, but not too muscular in that world, I think like a George St. Pierre.

Like George St. Pierre when he was fighting had a very muscular physique but not overly muscular. So I think I think there is a sweet spot. Yeah, I remember what I wanted a good example of this is when you would see these athletes that in MMA who would use a lot of gear, like a lot of steroids, to get themselves really, really big. Alastair over here.

Yeah, they'd move up, they'd move into a weight class, so they're light heavy weight, but they're geared up in that, you know, because so it's a lot of pumped up muscle in that weight class. But then they fight another guy who's the same way class, who's naturally that way. Oh, yeah. And they get strikingly different and they get their asses, kid. Yeah. Because that guy's just naturally that way, whereas they're all turboed up to try and be that size.

Yeah, I think that's, yeah, it's a good way to look at it. Because if you build that mass and you haven't really worked your way, you know, you haven't worked with that mass for a long period of time, that's an advantage on the other end of it. If you move up a weight class, somebody has lived in that body for, first, a substantial amount of time more. Yeah, I would like to see, you know, where you would see a lot more emphasis being placed on gaining muscular size.

If MMA had no weight classes. If there were no weight classes, then you'd see guys try and get bigger. Isn't that how it started? Or the old camp that is very early on. Yeah, because at the end of the day, if technique and skill are equal, the bigger, stronger person is going to win. They're able to impose themselves on the other person. And so like for the average martial artists who wants to maybe improve their self-defense in the real world, some size is gonna help you. It just says.

Yeah, and you kinda have to wait out, right? There's a speed component. Like the more fluid your movement is, the more snap and speed you have, like that's that's a totally different type of a skill base, whereas yeah, you can't have a little more size and mass that might be imposing, but to go against somebody who's very powerfully, you know, quick in the speed. Speed, you know, if you look at sports, speed is a major factor. Oh, it's power and speed is so much. Yeah.

In strength to weight ratio, it really contributes a lot of that. Right. Like, if you look at, like you take me for example, I weigh at the moment, I don't know, 195, right? And whatever my strength is at 195, if I could take my strength, my total strength, not lose any of it, and all of a sudden drop down to 170 pounds, like how much higher would I be able to jump? How much easier would I be able to manipulate my body? You know, how much faster would I be because I'd have,

it's no different than racing a car. You have a car with 500 horsepower and you take 500 pounds off the car, it's faster because of the strength to weight ratio. Do you think that some people, it plays as a huge advantage in others, it doesn't. There's gonna be that variance too. I think of some MMA fighters.

What was his name who came from Pride who was jacked on steroids and then he then he had to get off Kevin Randall man Alastair over right in Sean Trek and then there's another guy that I can't think of right now That was so dominant in pride and then he came over to UFC. Yeah, he was still a badass and you know See, but he got off Roy's and he lost like 27 pounds and he wasn't as dominant. What can I think of his name? I think I think it's not over He was no, no, no, no smaller guy and he wasn't as dominant. Why can't I think of his name? Oh, you're not thinking it's not overing, is it? No, it's not over. I don't know, smaller guy.

Yeah, there was a few of them with you. Had a mohawk for a little bit. I can't think of his name right now. I was trying to find him online. I can't figure out who it is. But anyway, it was like a handful of these guys that were extremely dominant when they were on steroids. Corkhop was someone like that too, right?

He was, he were all big and, probably, they were all. Yeah, and then they came over and they had to get off and then they just didn't see they just couldn't do it anymore. No in fighting is such a Because there's weight classes The axe murder or what was that? Oh, V Tor V Tor. Oh, yeah. Oh, V Tor was Jack when he was 18 Remember his first UFC you have a watch, you ever watched his first UFC fight? When he comes out and just like machine gun punches someone to the age, I remember when he first, I think he was literally 18 or 19 years old and it was blue everybody's mind.

But he was super jacked and he's been, everybody knows he's been on gear for a long time. No, I think, you know, I think because you're in a weight class, the idea is to stay in your weight class and be as strong and as athletic as athletic as possible without changing weight classes. Because you're always going to be, like if I get stronger and my weight goes up, what's my strength in me now that I'm fighting guys that are bigger than that are the same size, now they're all stronger too.

I want to get stronger and not gain any weight because I'm fighting guys that are bigger than that are the same size. Now they're all stronger too. I want to get stronger and not gain any weight because I'm fighting the same size guys, but I'm way stronger now. The other thing too is having a lot of muscle tissue, it takes a lot more blood, a lot more oxygen, and it can be a detriment to your stamina. And for people who are like, no, that's not true. Of course it is.

This is why long distance athletes and runners don't look all muscular. Yeah, their muscles, their bodies paired their muscle down to make them more efficient at burning calories. Oh, I remember just going through the summer trying to put on as much mass as possible just because of the position required. Well, my coach wanted me 20 pounds heavier

to be inside back. I used to play outside and you're going against guards that are like 350 pounds or so coming at you. And so having mass was actually something like you wanted to be able to stand your ground and hold position, but also like, you know, mess up when they're coming straight at you. You have to have more mass to be able to stand up. But I was so slow and just my reaction time went down. My endurance went down. So it's like you give up quite a bit when your pursuit is that's my goal to get bigger.

Yeah, because football involves tackling and there are no weight classes in football, then weight can make up, as long as it doesn't take away from athleticism, if you're a bigger, heavier guy, and you're running, and even if you're running at the same speed as you ran before, you hit someone that's a lot more momentum. Yeah, and you kind of have to,

everybody has to kind of figure that out, like where you're body weight, where you're best at optimizing, you know, and like I knew that was not my best knee. What's your guys' best athletic body weight? You guys know what that is for you? Yeah, I do, for sure. Two or five.

Yeah, about two-fifteen for me. So strong fit, two-fifteen and two-fifteen for you. Yeah, two-fifteen was, yeah, when I was really and snappy and powerful. And I guess it depends on what constitutes athletic and what sport we're talking about. Yeah, what are you talking football? I'm talking basketball.

Yeah, and I'm talking basketball. So I'm thinking like a basketball player. I wanna be. So two 15s better for you than 200 or 205? Yeah, it's pretty close, like between 200 and 215. At 215, I've got enough mass, enough mass that when I'm playing in the post, you're not gonna push me around at 2.15. I start getting below 200,

because I'm faster, jump higher, I'm quicker when I'm 190 to 200 in basketball, but I play a four or five, typically if I'm playing basketball nowadays. And so if I'm playing, I need to have some sort of mass so I don't get pushed around. When I was in high school, that was probably,

that was part of my weaknesses. I sprouted up, I started as a point card, so I had good handles, and then I shot up over six foot, and then all the coaches put me in the four and five slot, but then I was only like 170 pounds, so I just got pumped. I mean, I couldn't, for as athletic as I was, I wasn't strong enough to bang underneath the hoop and hang, it wasn't until I got into strength training

and lifting, started to hit over 200 pounds, then I started playing basketball. Then, it would, then, and I don't know what it's like to go against me, obviously, but, you know, the feedback I would get from people that are playing against me would be like, fuck, you're so hard to move. And then I was the opposite when I was a kid. I got pushed around like crazy

where I became the solid solid body about 215. It was interesting because I saw quickly like when I was around 220 or so, like how flat footed I would run. Like I would run with my heels touching and striking and my whole foot was like really flat versus being up on the forefoot. Like it was a lot easier for me to run and cut and move

and be explosive and powerful like with less weight. Yeah, for me it was like 185. That's for like Jiu-Jitsu, Judo, I just felt it. It's funny the feeling you have when you're when you feel optimal athleticism for yourself versus when you're feeling big and strong. Yeah. It's such a difference. Totally different. Because I've got my body weight as high as in the 220s and I've even had my body weight up to 23rd to one point. There's a fun element to it for sure.

Yeah, you walk around, you're like, you feel like it's big mountain moving. But when you're athletic, you feel literally like you could just move, like you do whatever you want and do anything. Yeah. I think I prefer the athletic feeling now. Back then, I preferred the big feeling. Oh, I would prefer the athletic feeling now. Back then, I preferred the big deal. Oh, I would prefer the athletic feeling now,

but it's more realistic for me to feel like the big burly person. Because the effort to be athletic like that, it's a lot of conditioning to be optimal like that. And we're watching nutrition. Yes, no, yeah. So it's a lot more work to be, especially approaching 40 years old, it's a lot more work to be, especially approaching 40

years old, it's a lot easier to be the big buff guy, you know what I'm saying? That just requires me eating enough calories and lifting heavy, like, and that feels good and I still feel, you know, like, like a dominant force, but I've actually been toying around with the idea of really, especially snowboarding a lot lately has got me back in that feeling of like, man, I haven't really trained, you know, fucked the aesthetics. Not who cares about what I look at. Let's just see if, what can I do? Let's see, playing our movements. Yeah, let's just see how athletic that I can get again and get in. I've been thinking the same thing. Yeah, so I've been toying around with the idea of letting the physique thing go. You know, got me thinking that way was when I did Map Strong because of all the different movements and stuff in it.

It's such a fun program. It's still a strength-based program, but because I was doing all these different movements, it's like, you know, it's been a long time since I felt like I could, you know, I could roll, I could move, you know, and it's a good feeling. Yeah. And you're right, as I got older, I value that more than the... Well, Taylor and I talked about this this weekend when we were riding together and and I noticed this now that I don't I don't do a lot of things because of fear. I've been a hurt enough in the last five years So there's this hesitancy to do stuff that I wouldn't even think twice about yeah

Like he was I guess him and Danny got in a foot race the other day They were talking shit when they were shooting videos for YouTube. And Taylor was like, nobody pulled the ham, yeah. Well, I get, and I guess Taylor got beat and Taylor was really pissed. Cause he's just like, dude, he's like, I'm normally really fast.

He's 30 now, right? So he's like, man, is this happening to me now? Where this kid that I should be able to smoke, like got me, you know, and I just, and I said, yeah, dude, like now, I have to, if I'm gonna do the things that I just, and I said, yeah, dude, like now I have to, if I'm gonna do the things that I could do when I'm my early 20s, I mean, that's, it's like months of training.

You gotta train. Yeah, it's like months of training and conditioning to get to that point. And so I do, I, I miss that, that feeling of just being able to go. Yeah, if someone said, hey, yo, let's play a game of ball today. All right. Yeah, all right. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, hey, yo, let's play a game ball today. All right. Yeah, all right. That's too bad right now. You got to think about it. Oh, somebody asked me, absolutely not. I wouldn't even be questioned.

I wouldn't even, I wouldn't even think about it. I'm so on the other side of it where it's like, oh, no, no way, I would do that. Like, no, I need a couple of weeks minimum of not months to get ready for that. Bro, I had a moment like that this morning. I was in my bedroom and I came out of the closet and I actually hit my TV that was on the wall

and it's all one of those arms that adjusted but it felt like the TV was in a fall. So I pivoted real fast to catch it and I stopped and I held the TV and I could feel that my body almost got hurt. It didn't grow. It did it. I was so proud. I'm like, I did that and it didn't get hurt. Same thing as we, so I was giving the chicken some food,

like some leftover vegetable stuff, and I'm like throwing it in there, it's dark. And I just threw this bucket of food in there and then a bug landed right on my head. And I freaked out and I tried to swat it really quick and that fast twitch movement. Like I seriously thought I tore my bicep off. My arm, it hurt so bad. And then it was like, it was so hard. I was just sweating something. Son of a bitch. Next up is Coach Crosser.

How did you guys get good at communication? Is it because of years of practice or is it a skill you've been working on constantly? Oh, I think it's a constant. I've never been good. You have to. This is a false question. You have to concede.

You have to concede. You have to concede. You have to concede. You have to concede. You have to concede. You have to concede. You have to con, I think it's a constant. I've never been good. You have to. This is a false question. You have to constantly work at it, but one of the greatest lessons I ever learned that

I think took my level of communication to a whole new level was I, you know, as a young kid, I was a great salesperson out the gates. I was selling personal training left and right. I was a great salesperson out the gates. I was selling personal training left and right. I was breaking records. And then I worked under somebody who was also an exceptional salesperson. And I remember there was one moment where we were doing this presentation

and there was this family that was thinking about enrolling in the gym and getting personal training. And they just weren't reacting to me. They weren't gonna buy off of me. And he came in and very gently was able to change the course of the conversation. And they ended up enrolling and getting this membership with all this personal training and this, that and the other.

And I remember thinking at the time, like, oh, they just liked him, you know, they don't like me. Sometimes people don't like you. And so after we were done, and this guy ended up becoming one of my, he was one of my first mentors, and we're still good friends this day, he sat me down and he goes, do you know why they bought for me

and they didn't want to buy for me? And I said, no. I said, I think it's because they like you. And he goes, no, that's not why. He says, he says, you're really, really good at presenting and talking and telling. But you're not very good at listening. And he says, you're really, really good at presenting and talking and telling, but you're not very good at listening. And he says, use your ears and your mouth and proportion.

Listen twice as much as you talk. And it really struck me like, and I thought about how he communicated to these people, because they needed to work out. It was an overweight family. They were unhealthy. I thought I was making doing a good job, but I just wasn't doing a good enough job of listening. I was doing a lot of talking, which is why his method or whatever came across as so gentle. He didn't even have to say nearly as much as I did, and it was quite effective.

And so, from that point on, I really started to really listen more. And I mean, really listen, pay attention. Here, what people have to say, ask questions, learn body mannerisms. And later on, as I started teaching salespeople and trainers and other people had a had a sell their products, this is the first thing that I would teach them. If you want to be a good communicator, you got to be a good listener. You will never become a great communicator if you don't learn how to listen. If you do that first, then the rest of it will follow,

but of course it takes time and practice. I think it takes a really high level of emotional intelligence, social awareness, and self awareness. A lot of when I was getting into sales like you sell, I was reading a lot around this. And I think it's a constant growth thing. I don't think, in fact, we were just talking about this before going on air. So I'll share a story.

Rachel who works for us, she's, her position is evolving and she's doing more and more to help us. She went full time at the beginning of this year for us. And so part of scaling this business and evolving people's positions, like it's new what she's doing, right? And she came in the other day to talk to us about this potential trip that we would do

or we go out to Colorado and we filmed some stuff with Ned. And I basically shot it down really quick. potential trip that we would do or we go out to Colorado and we film some stuff with Ned and and I basically shot it down really quick and when I was probably in my early 20s, I wouldn't think nothing of it. I wasn't mean I wasn't rude. I was the only thing. I was just like, no, I shot it but you know, I've definitely developed my self and social awareness to question like, was that the best approach? Could I have I said that differently? How did that affect her emotionally? Even though she didn't get matched, she didn't react differently, but I now have I've developed this skill that even when I say something and there's no ripples or anything afterwards for me to sit down and evaluate this. This also happens a lot, I think, when Sal and I get into arguments, many times behind

the scenes, people don't know or see, you know, and it's all... Yeah, we hate each other. No, we're, you know, it's just about, you know, we're all the four of us are in and we're talking about a potential direction, the company or talking about a staff person, whatever, and we disagree. And we go back and forth. And it's heated why it's happening, because the emotions are running, and we each feel passionately about what we had to say.

But something that I greatly appreciate about him, and I know that I possess this skill set also is, as soon as we leave the room, I'm not fuming still going like, fucking hell, I can't believe that. And venting to myself or venting to someone else about how stupid he is or this or that, what I'm actually doing as soon as I leave is I'm completely evaluating my side from his perspective. I'm trying to really, now that we're away from each other,

I'm really trying to see it from his perspective and what he saw and find arguments to support his argument. And that right there, I think, has evolved my ability to communicate because the more you practice that, the more you can do it real time. So then when those moments happen again, instead of reacting emotionally all the time, you start to process that in the brain and go, you know, is this one of those moments where I'm about to say something to Rachel and I know what type of personality she has, I know how certain things can affect her and I can say it this way because I'm that type of person,

I'm very direct, but I also know that it could affect her a certain way that could potentially spin her out. Now, a really good communicator has that ability to process that while it's happening real time and adjust the way they present information. And so I think developing your emotional intelligence, your self-awareness, your social awareness is a really, really good asset when it comes to becoming an effective communicator because it's really easy to be somebody who talks a lot

and says a lot of shit because you're smart and you have a lot of information, but being able to understand how the person who's receiving it, how they could potentially be thinking or how they could potentially be receiving this information giving is a very important tool to have because then it will change how you present a lot of things. So you guys sort of, I mean, are peeling back from that perspective, I would probably,

it's probably in reverse order of that for me in terms of how I've been addressing this and being self-critical and looking at how to be a more effective communicator. And one thing I've always possessed more the ability to listen and to really digest what the intent and context, what people are presenting to me, and evaluating how much of it I subscribe to or what I would counter with. And I live in my head when I'm sitting in a conversation

And so this has been a challenge because I can a lot more effectively articulate and communicate my point in writing And this is something that has always been more of the strength of mine when When I have the ability to really sort of ponder when I have the ability to really sort of ponder more of the points that were being made and I can take my time with it. But so to be able to now evaluate on the fly

and then be more open to throwing out opinions before I've really thoroughly assessed whether or not that's what I believe. That's what I'm presenting is my opinion that I've thought through has been really challenging and that's why I hold back a lot because I don't necessarily, I wasn't comfortable with doing that, like to just throw out, like, well, I have an opinion. Unless I've really, like, had a lot of time in that subject matter. Yeah, you know, first off with, with really, and by the way, I like to talk about sales when I talk about communication because it's the same thing. It's the same thing.

And people, there's a negative stigma around the word sales. But the reality is if you're really in is if you're really good salesperson, you're just an incredible communicator. And step number one is you have to have integrity first and foremost. I was just gonna say, the importance of being honest with yourself and your feelings is such a key component. Otherwise, you're just a manipulator.

And manipulators, they get away with communicating at a certain level, and there's people who are really good at manipulating, but they're never gonna be great communicators because they're integrity, unless they buy their own bullshit, and I've actually met people like that before, they buy their own shit, and that's how they kind of get around that. But you have to have that integrity number one.

Know what your desired outcome is, what's the intent? So if my intent is to, let's say I'm talking to a family member who's, we'll talk about health and fitness since that's our realm, right? I'm, let's say I'm talking to a family member who's unhealthy and they're overweight and they don't exercise, they eat poorly and they just got, you know, they just had a heart attack and they survived.

So I'm gonna go meet with this family member, and my intent is, I know, like I know for sure, because this is my field. I know that exercise, and I know that changing eating habits will greatly improve their life and greatly reduce the chances that they'll have another heart attack and die.

And I care about this person. So my desired outcome, my intent is to be able to get them to understand what I understand already. And that's my integrity, by the way. I'm not getting them to understand something I don't believe in, or to buy something I think is bullshit. I'm trying to get them to understand what I know to be true already.

And so how I communicate that is extremely important. Because if I just tell them, remember selling is not telling. If I just tell them a bunch of shit, oh, exercise is this, and I haven't really paid attention to how they would like to be communicated to, or what's going to be effective to them. I'm not going to be- They're not going to receive it as well. They're not going to receive it. It's not going to help them. So that's why listening is so important. When I say listening, I mean all of it.

Adam refers to it as social intelligence and emotional intelligence. That's all listening in the sense that you're understanding how you need to communicate to someone to be truly effective so that you could literally take what you know and understand and transplant it to their brain. If I could do that, if I had a USB cable, where I could plug it into my brain and plug it in yours, I wouldn't need to be a great communicator. I wouldn't need to convince you of shit.

If I knew of something to be the most best awesome thing, I could just plug it into your brain, boom, we're done. You'd wake up and be like, oh yeah, that's the best, most awesome thing. But instead, I have to use words. And so I have to learn how to be, I'll tell you what, if you want to get really good at communicating besides practicing, which is number one,

take some sales courses because sales courses have actually more than anything else have broken this down, have broken down how to communicate ideas to other people so that they all start to receive them. The other thing I would say is watch other great communicators. And there's different types of communication. Like there's communication to an individual. So if I'm sitting in front of someone, it's just me and one person.

There's what makes up excellent communication there. There's communication to a small group, a large group, and then to a camera. All of these require different types of skills in communication. And so I would observe all of them. I mean, I learn a lot from I'll watch YouTube videos on TED Talks. And sometimes I'm watching the TED Talk because I want to learn what they're talking about. Sometimes I'm just watching how they're communicating. Because some of them are so compelling that you're like, wow, they did such a good job communicating, you know, you can watch pastors.

If you go to some really popular churches, some of these pastors are like brilliant communicators. That's why they're up there doing what they're doing. Oh yeah. You could watch, you know, other public speakers. You could, like I said, go to sales courses, listen to other sales people communicating, pick up sales books, and then practice.

And one of the ways you can practice is I used to love having my sales people do this all the time. I'd have them role play. So I'd tell one sales guy, you pretend to be the customer, you give them at least three objections and come up with answers to the questions. Your job is to try to get them to want to become fit and healthy and then have them go.

And at first they feel kind of silly, but the more you do it, the better you get up. You glazed over something that was probably the most pivotal moments in my sales career and just management and leadership too, when my buddy, who became my buddy, he was a mentor of mine at the time, got me to really understand desired outcome. And I'll never forget it.

It was a phone call that I had made to him. We'd worked together early on in our careers and then he moved to another facility. And when I needed someone to vent to, or I had, he was definitely a mentor. So I'd reach out to him and call him and then he would talk me through a lot of stuff. And most of the time, I would call him before I did something, you know, where I was frustrated.

There would, either in my boss, it just did something that pissed me off and I wanted to fire off an email or I wanted to say something or an employee did something that made me want to fire them or do something. And I would call him first to vent to them about what just happened. And he would always call, and of course, when you're venting to someone about a situation like that,

I'm gonna fucking light them up. I'm gonna do this. And I'm gonna, and you're saying all the shit you're gonna do. And he'd let me get it all off my chest and he'd say, okay, take a deep breath. What's your desired outcome? What do you mean? What's my desired outcome?

What do you want to happen from this conversation? What is the most optimal thing for you to happen from this conversation? And then I say, well, I want them to stop doing that and I want them to be a great trainer and I want, okay, so now ask yourself, if what you are about to go do, what you're about to go say, what you're about to go right, the way you're going to respond, do you believe that is the best route in order for you

to get that desired outcome? And that was just like a, this mind blown right there for me. And it's something that I've taught to many other leaders to understand before you go into a conversation is to really think about the desired outcome. And really what it's teaching you to do is to separate your emotions. Like we do so many things based off of an emotional reaction that happens to us.

And those of us that can train ourselves to separate the emotions and think very logically about this, like, okay, this is what I want to happen from this, is this the best approach to that? It's probably not, right? If I want my trainer to be better and good, and even though I'm angry right now because they fucked up or did something,

me flashing on them, is that the best. Now some people it might be. We've talked about this before. I've had employees that do, that sometimes they need a swift kick in the ass and letting them know they fucked up is the best way to get them back on track, but not everybody. And you have to be able to process that at a high speed and go, is this the best approach for that desired outcome? I think that's an incredible one.

And the self awareness part you've been saying is important because sometimes people don't know how to put into words exactly what they're feeling. You know what I'm saying? Like they can't say, how to put into words exactly what they're feeling. You know what I'm saying? Like they can't say, I'm frustrated because of this. What ends up coming out is anger, or what ends up coming out as emotion. And then when you really boil it down, you ever get an argument with someone,

or you get an argument with your girlfriend, or your wife, or whatever. And at the very end of it, both of you realize, like, oh, we just weren't able to really communicate what we really felt. That whole fight was over something real small, but saying the same thing. Yeah, you know, and it's, it's, it's true. So, but, but you just got it.

If it, if this is something you want to get good at, you will, you will get better at it. If you practice, it's just like any other skill, you'll get better at it. Some people, of course, are, are better at it than others naturally. But I don't, naturally. But I don't know if that's a genetic thing. I think part of it is just how I think it's what you're used to. I see an argument all the time when my mom, my dad used to get mad at my mom because he would say, why do you let him argue so much? My dad's very authoritarian, I'm just telling me, can't. And my mom would actually let me sit there and make my case.

And we'd have these long arguments and debates about it. Well, I would argue that. So 100% I think that a lot of this is developed, the beginning development of this happens as a child and how you had to communicate in your family. And I'll never forget when I pieced that together. Same mentor was in my car with me and this is like early 20s.

I'm only like 22 right now at this time. And my mom calls, at that time I had the on-star speaker thing inside my truck. I just turn it on and he's in that he hears the conversation between my mom and I. And I'm just having what I think is a normal conversation with my mom and I hang up the phone and he goes, that's where you got it from.

And I'm like, what? He's like, that's where your skills have come from. And it was, my mom has been one of the hardest people for me ever to communicate with, and we used to argue forever all the time about everything. And I used to get really frustrated as a kid, and because quickly I would learn that, as the parent, I always lose in Trump.

So it caused me to have to sharpen my skills on how I present my argument. It was at a survival as a kid, because you don't think about that. You're not processing that way. But so I came into the sales field with that kind of natural skill set that had been developed to me as a child.

I would argue you were the same way. But you can still wear a mat today, and then as light years apart. You develop that to become a really effective communicator. You recognize that you have that and then you build upon it. That's why I like watching, I like watching political debates a lot because I watch how they, because politicians are not communicating to each other.

When you're watching a debate, although they're referring to each other and they look like they're talking to each other, they're communicating to the people watching. They really don't give a shit about convincing the other person. They could care less. What they're trying to do is convince everybody else that's watching.

And so it's actually quite brilliant in their stupidity. When you listen to politicians are brilliant at taking simple things to make them complex. This is why people think that I laugh when people call Trump an idiot because there's something very brilliant about the way he communicates. Dude, he-

He gets all you fuckers talking about him and talking shit at like, he did this tweet and I remember what he'd said, but he did this tweet and he misspelled Obama's name. And all these people shared it, making fun. Oh, you know, is he doing this on purpose just to whatever is it? And somebody identified him like this brilliant fucker,

did that on purpose so all you guys would share it. Yeah. Because everybody read the tweet, you know what I mean? And I was like, this guy is really playing judo on people in many different ways. And so it's mean? And I was like, this guy is really playing judo on people in many different ways. And so it's funny when you watch again, I like watching politicians because I'm like, I know what, how you said that and what, you know, that's a good book. Verbal judo. So along the lines of communication and what we're talking about, that's a good

read read that a long time ago. So that's a good one to pick up. Reading verbal judo, any books on emotional intelligence, two point O is really good. John C. Maxwell talks a lot about self-awareness and things like that. His leadership book. My first sales book was, I think Tom Hopkins. I've read some zig-zagglars at old school, by the way. Yeah, old school sales guys. But it's basic stuff.

They kind of, they form me, it's formulaic, but it's a good place to start if you're looking to read something on this. Look, go to mindpumpfree.com and download any one of our guides for free. They cost nothing at all, and they're very informative, go check them out. You can also find us on Instagram or personal pages, right?

So my page is mind pump style, Justin is Mind Pump Justin, and Adam is Mind Pump Adam. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbumble at Mind Pump Media.com.

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