Mind Pump: Raw Fitness Truth - 949: Best Isolation Movements, How to Bulk on a Budget, Training Mistakes to Learn From & MORE

Episode Date: January 19, 2019

In this episode of Quah, sponsored by Organifi (organifi.com/mindpump, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about how to bulk on a budget, favorite isolation movements, mistakes and successes they made as personal trainers and when the poor advice from Instagram fitness celebrities will end. Why Mind Pump really LIKES Australia + peoples misconceptions. (3:42) California is the 5th largest economy in the WORLD! (6:36) Skinny Dipped is EVERYWHERE, even on college campuses. (8:00) Pot company Tilray will market cannabis products along with shoe company Authentic Brands + will the cannabis bubble pop in the near future? (10:17) This is why shit is so expensive in the Bay Area…How much the average employee makes at tech companies like Apple, Google, Facebook, Netflix & MORE.  (15:10) The connection between having regulation and slowing down innovation. (22:21) The importance of resistance training for longevity + simplifying weight training for the average person. (29:41) #Quah question #1 - How do you bulk on a budget? (41:20) #Quah question #2 – What is your favorite isolation move? (51:25) #Quah question #3 – What mistakes did you make and successes you had as personal trainers? (1:05:18) #Quah question #4 - When will these Instagram fitness celebrities realize their fitness advice is poor and this trend will end? (1:22:59) People Mentioned: Dr. Jordan Shallow D.C (@the_muscle_doc)  Instagram Layne Norton, PhD (@biolayne)  Instagram Coach Danny Matranga | CSCS (@danny.matranga)  Instagram Products Mentioned: January Promotion: MAPS Anabolic ½ off!!   **Code “RED50” at checkout** Skinny Dipped Almonds  **Code “mindpump” for 20% off** California now world’s 5th largest economy, surpassing UK Tilray Signs $100 Million Deal With Authentic Brands This is how much Apple pays a typical employee — and how that compares to Google, Facebook, Netflix, Microsoft, Box and more iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us – Book by Jean M. Twenge PhD Importance of resistance training for patients after a cardiac event Mind Pump TV - YouTube Training Fundamentals With Charles Glass - Pt. 1 Shoulders Heavy duty – Book by Mike Mentzer Mind Pump Free Resources

If you want to pump your body and expand your mind, there's only one place to go. MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. Salta Stefano, Adam Schaefer, and Justin Andrews. In this awesome episode of Mind Pump, look for the first 37 minutes we have some fun non-fitness related conversation, as we always do. We start out by talking about Australian gyms and how they're promoting our mind pump free.com site for free guides. You guys down under are pretty fucking awesome. Good die.

Smart. Yes. Then we talk about California's massive economy. It was the fifth largest economy in the world. We actually are kicking the UK. We're winning. Yeah, it's pretty crazy. And then we talked about skinny dipped almonds.

These are almonds covered in delicious chocolate. The macro breakdown on these things are really good. So if you're into your body and you want to look good, but you also like to eat delicious things, skinny dipped is the way to go. Now check this out, you can find skinny dipped at most stores, but there's only one place to get it for 20% off. Here's where you go, skinnydipped.com forward slash

MindPump. Use the code MindPump 20% off your entire order. We also talked about what is considered low income in the Bay Area. Believe it or not, it's way more than you think. Shocking. Then we talked about the average wages for Apple, Facebook, and Google, and then you'll realize why it makes sense

that low income in the Bay Area is so high. We talked about the competitive world of the internet and the future of resistance training. Then we get into the fitness portion of this episode. We start answering fitness questions. The first question was, what is a great way to bulk on a budget? Bulking refers to trying to put on quality weight, muscle, preferably.

What's a good way to do this without breaking the bank? The next question is, what are some great isolation exercises? What are our favorites? Isolation exercises do exactly what the name says. Isolate muscles, so they're different than compound exercises. These are exercises designed to really target specific areas. We give some of our favorites and why at hard time. The next question, can we talk about

how we first got certified as personal trainers? That's what we did. We talked all about our early days as personal trainers, what it was like to get certified, and we talked about the business of gyms. And the final question, this person saying, look, Instagram and other social media accounts are flooded

with these really fit, hot looking idiots who are giving terrible fitness advice. When is that gonna stop? What can we do about it? We give our advice, we talk about what we think needs to happen. You can't beat them, join them to prevent the spread of crappy fitness and health information. And lastly, I'd like to remind everybody that maps and a ballac, our foundational flagship

fitness program, the one that is the best for speeding up your metabolism, building muscle and building strength is 50% off all month long. It's half off. All you got to do is go to mapsfitinistproducts.com. Use the code red50ard50, no space for 50% off. A new version will be released soon. So if you already have maps in a ballac or if you get it now with the 50% off,

you'll get updated automatically. We also have other fitness programs. So we have lots of fitness programs for different goals. And believe me, one of them will work good for you. So I don't care what your goals are. Go on maps fitness products.com, check them out, find the one that works best for you, and get started. It's a great way to get in shape. We got your back. How cool is this? Over in Australia, somebody, I believe it's Australia. I think that's what I saw the conversation back and forth, Taylor had a gym owner or a trainer

or somebody printed off a sheet of paper that has all of our free guides and the link to MindPumpFree.com underneath it for their members. Put that on their gym. Yeah, that was so cool. Yeah, that is really I'm I'm gonna say something Stemming straight up. I really like Australia. I've never been there right yeah, but I've get a lot of messages You guys now give us a reason to come out. I get a lot of messages from people who listen to us in Australia

Yeah, they love our sense of humor and There's a really strong fitness community there. In fact, who is it? Who is it that told us? You gotta go to Australia, they have my best fitness seminars there. Jordan said that. Of course, Lane loves it there, but of course he met.

He met Holly. No, I know why he loves it. That's why he likes it. But I've heard nothing but good things there. Here's what keeps me from going there. I'm gonna be straight up spiders. Spiders, at that. Oh my God. And they're just in sharks.

They're big, I'm not jellyfish. Sharks and jellyfish are not gonna get me in the hotel room. Well, spiders might. That is very true. They're big spiders. I've heard that they'll get you when you're taking a shit too, which is even more scary.

Spiders? Why are they attracted to that? Well, they're like in the pipes and then they kind of crawl out. No, they don't. Does this. Did you urban, urban legend? Did you watch Chris Delia's new standup where he's talked shit about Australia?

Oh, yes, I do. Cause he's like, he's been like four days there and I haven't seen one kangaroo. Yeah. Yeah. Like expecting kangaroos everywhere. Yeah, everywhere. I did call it.

I feel like people think that about, like think, like the surf culture in California. They think I'll give you fly to California. A hundred percent. I will attest to that. Right. Like, everybody was baffled that I was as white as I am.

Yeah. I just couldn't, like, wrap their brain around it. That's just because you're super white. It's baffling. Yeah, but it's in order to California. Like, nobody here is like, oh, I'm tanning every day. Really? Shocking our, you know, it's not happening.

Why is it baffling? It's not like you were born and raised in Ghana, you know what I'm saying? Like it makes it, it's why people in California, yeah. Yeah. That's what I would say, though, a lot of people think that California,

they just think, yeah, they think all beaches. So they think that like, you must surf. I don't know how many people I've told, like that have never been to California. They think we surf, they think we're all just like, crazy hippie liberals. Yeah, I'm like I'm none of those say well. There's more than a 50 50 chance they could hit it right. I mean a lot. Yeah No doubt 90%

I my cousins from Italy when when I was younger and they would ask me like where you? Oh, when you know when I'd go there and visit and their friends would ask me where you from We like California be like oh have you seen Michael Jackson? Like, I'm like, California's big. It's a whole time in Whole Foods. Yeah, like this is bigger than this whole country. It's literally bigger than Italy. California's larger than Italy is. Fifth largest economy in the world.

You guys know that? Crazy. It's just here. Just California compared to even countries. We'll do. The fifth largest economy in the world. All the tech, everything you see on the internet is like the physical buildings of it are right here, even.

A lot of it. And then you have Hollywood, which is a huge, it's shrinking, but it's still a huge industry. Yeah. Farming industry in California. Right. Massive. So it's, you never, yeah, you never think about that.

We also supply, we also supply over eight. I think it's 88% of all marijuana for the entire country. Oh, we do. Yeah. Now we do. Oh, go team. Wow. California's economy is larger than the UK's.

That's fucked up. We just kicked your ass another way. That's, oh. Oh. No. You try to lose listeners. Yeah. USA.

USA. That's the other place I would love to go is the UK. We got a lot of support out there too, or we did. Yeah, we did. Sorry, not thanks to Justin. Right. Ever since you found out. We've turned it all my people, dude. Doug, look up, I'm just being competitive.

Look at the marijuana stat that I just ran all off. I believe it's 80 something percent. Where is most of the marijuana produced in the world? Yeah, how much marijuana does California produce for the country? Yeah, you gotta learn how to use Google better. That's like, that's like, I'm gonna tell you what you wanna know at all.

While he's doing that, my cousin set me a picture because he lists this for a show. His college campus, guess what they have in the fucking snack shop in there? What? Skinny dipped. Oh yeah, in college? In their college snacks, whatever shop or whatever.

Wow. Skinny dipped almonds or in the- That's your cousin? Yeah, no, not the one we had on the main page. Oh. Yeah, he texted me. Oh, okay. And I was like, damn, I was like, there's actually quite a few colleges in the habit, because

I've gotten the same DM and I didn't think it was your cousin. Bro, it's, um, skinny dips everywhere. Yeah, there you go. And here's what I told him. Here's what I told him, because I'm like, did you get that through our code? And he goes, no, I just, but I'm like, bro, I'ma smack you.

What's our, just, no, no, forget, what's 20%. 20%. Yeah, if you're gonna buy that shit, buy it and bulk, get it through our code, use our code for 20%. I mean, you're not gonna get 20% off of your college campus. Right, I'm telling you the combo right now. Support your favorite podcast.

Yeah, you know what I mean? The combo is what I'm having right now, which is the the the mocha or the cappuccino almonds with our nitro brew. Oh, yeah. Oh, yeah. That's good. Yeah. I already like already like the coffee ones. Great flavor.

But you have it with like cold brew and the and then let if you put the almonds in the refrigerator, so they're cold. Oh, man. That's where it's at. It's a lot of fourplay there before you eat it. What's the last thing I've heard that before? Hey. Doug, what is it say over there?

Are you trying to figure it out still? He's just as bad of a Googler as I am. Yeah. How much, oh here we go. Oh, here we go. There's a little infographic there. So we'll figure out how much weed is grown in California. We are the, I think we are one of the weed capitals

of the world for sure. Do you know why? We are. Yes, I do. It's our climate. Yeah. Yeah, no, it's our climate's perfect. It's perfect for Indica's more than anything, right?

Because it cools down at night. Well, parts of it, right? So like as you get, yes, you get Northern California, especially towards Tahoe and stuff like that. Purples and your Indica's tend to do better, but Southern California, it's the opposite. You can do more sativa, you can do sativa, desert, like San Fernando OGs where OG kind of originated from.

So, yeah. Wow, that's cool. Yeah, well good for you, California. Are they counting that in our economy? They are now. They have to be. They have to be. Of course.

What did that thing say, $2.7 trillion for this economy's producing? Trillion dollars in California. That's a lot crazy. That is crazy So if you took 20 California's you still wouldn't pay off the debt the the national deficit. Oh Speed of marijuana. Did you see the article that Jackie? It's pretty with Jackie who sent this out Jackie's been on fire Jackie She's killing everybody with the good article. Yeah tell everybody what we do right now you tell it all Jackie knows how we think yeah we have a we have a group thread with our with our mind pump team you know with our staff and we encourage everybody to share articles with us that they find that are very interesting and Enzo will send some Jackie sends a ton Taylor sent one in his entire life. No he's in a couple maybe two. No he's sent some good ones ton Taylor sent one in his entire life. No, he's in a couple, maybe two.

No, he sent some good ones lately. Rachel sent one and Eli sent one. But that's it, I don't think anybody else sent any more. So keep it up guys. Yeah, Jackie's killing it. Jackie's destroying everybody. But what did she send? What was it?

No, she sent the company DSW, the shoe company. Do you guys see that? No, is it that automatic electric shoe or whatever? No, no, no, no, no, no. The company DSW the shoe company. You guys see that? Yeah. Is it that automatic electric shoe or whatever? No, no, no, no, no, no. Oh my bad. DSW. You know what DSW is, don't you?

Yeah, that's like the discounted shoes. Yeah, shoe warehouse. The North from Rack kind of. Yes, yes, yes. Where's one off of the Steele's? I know what DSL's are. Yeah, great shoes there. Yeah, no, it's a pop.

It's a very popular company, the shoe company. Them and another company, I forgot who the name of the other company was just invested like a hundred million, a hundred million into marijuana. Just, yeah, the shoe company? Yeah, yeah, that's why it was interesting to me. I thought that was really fascinating that a shoe company, but it just shows that every... You make everything out of hemp now, or? Dude, hemp is a great textile. Yeah.

It's super durable, grows really fast. You know what's interesting? I wonder if there'll be a big surge of that. Yes, clothing. Yes, absolutely. Right. Bag, clothing, materials, and building. Yeah.

You guys know what Hemp Crete is? It's this concrete-like material built at a Hemp that is light and strong. Here's why Hemp is so awesome. It and strong. Here's why hemp is so awesome. It grows quickly. It's not that hard to grow. It's extremely strong fiber. Extremely fibrous.

And it's not expensive, especially now that they've lifted the regulations. It's gonna be incredible. It's gonna be amazing. It's, listen, I heard it's right here. We've been cotton. It's designer shoe warehouse, okay. That's DSW, better known by its initials, DSW,

signed a $100 million contract when green growth brands to sell its seventh-synth brand which offers CBD infused products, including muscle bombs, body lotion, body washes, and foot creams, today, TIL-Ray. So TIL-Ray Incorporated, TIL, R-A-Y, Incorporated, has signed a long-term revenue sharing agreement to market and distribute cannabis products.

Just interesting, right? I just think it's fascinating that I have. There's gonna be a bubble. It's a, everybody is jumping on it. Yeah, it's gonna be a bubble for a second, and then it's gonna pop and then come down normal, you know, because we're gonna see marijuana infused, fucking toilet paper and everything.

I don't, do you think it'll be a bubble? No, I don't think so. You say you guys both say definitely, very fast there. Well, here's why I disagree, because I think it's more closely related to alcohol. And I don't think alcohol is a bubble. I think that it's been something that has been with us

and has become a staple. Yeah, but in our, that's not what I mean. I know what you're saying. In terms of total size, it's not gonna go away. In terms of total revenue, no, I don't think that kind of bubble. Right. What I mean by bubble is like the dot com. Uh, when, remember when all of us have everybody with you and dot com, I think it's a bad example. I think, I think we're comparing it to alcohol, which probably this is what probably happened after prohibition. We probably had everybody was like,

oh, it's going legal. Everybody's now, is it a distributor for alcohol and everyone's putting their money into it? And then what ends up happening? Markers just sprung up everywhere. A couple big monsters come in and really dominate the market. But it's still the market overall still growth. Here's a comparison that I'm trying to give.

So imagine if alcohol all of a sudden became legal and now we had, now we know what the main reasons that people buy alcohol for now are drinks, right? But imagine if alcohol first became legal and was like alcohol bombs, alcohol shampoo, alcohol toilet paper. That is how it started. Right. And that's gone. That's all gone. So I don't think that marijuana market is a bubble in the sense that it's going to grow and then shrink in terms of total revenue. I think it's a bubble in terms of all the products we're gonna see, all the promises, that's all,

they're selling it like it's fucking fairy dust. You know what I mean? Like put this on everything, it makes everything better. Okay, relax, that's not true, it's not everything's better with cannabis. And I don't, I think there's ways of applying it and using it efficaciously and there's ways that, like the balms rubbing in your skin,

I have yet to see studies to show that that really does anything. I know you can eat it and take it that way, but how is it gonna work? Oh, I can see beauty products, all that kind of stuff, like facial masks, CBD infused, oh, that shit, they're gonna go nuts with it for a long time. Yep, yep, that's the bubble part. So check out this other article that Jackie sent. You know CBD infused like oh that shit like they're gonna go nuts with it for a long time. Yeah, yeah But that's the bubble part so yeah, so check out this other article that Jackie sent this one was fascinating to me

So do you guys want to know what the typical employee at Apple makes versus the typical employee at Facebook and the typical Employee at Google. I'm so excited to hear this because I got into a thing with my two best friends last night We're talking shit pretty comparable enough. Well, so keep in mind Because Apple the typical Apple I'm guessing Apple employees Google pays the most okay, so the the average Apple employee 55,000 dollars a year But but they get stock options. No, I think they're counting all the retail employees

I think they're can all the retail employees. I think they're counting all the stores. Exactly. Because I think if you remove those, then you're probably see. So here's the thing that really fucking tripped me out. You know what the average employee? Medium. This is like shit so expensive in California, especially in the Bay Area.

The average employee at Facebook makes 240 grand a year. Whoa. Middle. That's everybody's client. Whoa. That's fucked up. That's the medium is average almost a quarter million dollars a year That's what the average fucking employee makes at at face book. Wow. They're paying no wonder shit so expensive Yeah, you know what I'm saying wow, he's the steel but you're but But to your to your point that I think the stores are what's bringing the Apple way down.

Because if you were international, too, so you got to count. So what is, what is Facebook have? There's no, there's no Facebook stores. So everybody who works for Facebook, engineers and designers and people that are already six figure type employees. So I get why that, I mean, well, so in Google, the average employee, Google's gonna be the highest average. They have to have the best benefits, I don't know, I guess. $197,000, so less.

But again, like, that's an insane average salary. That's crazy. Yeah. Well, I mean, in my niece's work has worked for both Google and Facebook. Wow. And so the comparison that she gives me, so like, if you don't make shit at fucking Google, you're making a lot of money. She makes really good money.

Yeah. That's probably why this probably why Apple's worth like, you know, liquid cash is has the highest amount of skimping on that. No, it's the retail. It's got to be. Yeah, I know that. But that like, they have the most cash is what I'm trying to get at.

Yeah, but I mean, no wonder houses and shit are so expensive around here, when the average employee is making a quarter million dollars a year, but you know what, you know what? It just came out the other day. Do you know what's considered now? How much money you need to make be considered poor in California?

$117,000. A year. If you make 117 grand a year. That was like a kid that was like my fucking goal. Yeah, I could get there. I'll be French. Whoa. The 117 grand a year, pretty much anywhere else in America. Yeah, you're doing awesome. You're doing really well. In the world, you're rich. Like you're wealthy. Right, but here it's considered

Look up what the what they if they use the word poverty I don't think it's poverty that they use like below middle class. I don't remember what it was No, it was it was you were considered you could you could apply for like low-income if you were It was I saw the article remember when it came out. I was like oh, I took a train right away I was like do you know we should use train right away. I was like, dude, you know what we should use? We should use one of your jobs so you're only making this much and then we should apply for that.

Oh my God. What does that say right there? That's Kaiser. You imagine, you imagine like you have, let's say you're some kid. There it is right there. 84,000, you're not qualified as low income. No, that's Orange County too.

No, that's all, it was 117. Imagine if your, there it is, families earning 117,000 now qualified low too. Yeah. No, that's all, it was 117. Imagine if your, there it is, families earning 117,000 now qualifies low income. Yes, yes, that's ridiculous. So imagine this, you got family visiting from out of the state, because you moved here or whatever, and your mom's, you know, you open up your, I got the grocery store, you open up your wallet,

you pull out food stamps, and your mom's like, oh my God, like, you came to Cali, like, are you okay? Is everything okay? Like, well, I only make 117, 114, a year, like I'm getting by. I need to be. Yeah. That's, that's taken the bus. That's absolutely saved to me.

Anyway, you know, it's crack. It's got to come back down, dude. It has to. Nope. I think we're playing with monopoly money at this point, aren't we? I mean, think about this for a second, okay? Because then you pair that with stats to Justin's point of like, what's the average person in California's debt? Like how much debt are they working with? Yeah, probably a lot, especially houses.

Right. But just think about this way, if you walk into Facebook today, which they have a lot of employees, there's thousands of employees in California and Facebook, it's a huge company. So you walk in there, every other person you run into is making more than a quarter million dollars a year. That's what it means, 240 is the middle.

So every other person, you see a high, you will high five, like that guy makes three in a grand, that guy makes three hundred and fifty grand, may my my my cousin or my niece's position for Facebook is to recruit those people. So she that's there she has a position where she gets paid really good money to do nothing but try and poach. People like from Google and from all these other companies to come work for Facebook and offer them more money. It's actually really interesting to listen to how that process works for her, how they figure out, they have like tears based off your education, your experience, and so on like from other

companies, like, okay, this person, we can give them this much, and then they go back and forth and they negotiate. Well, so this is a great example of how markets can really work very well for people, not just consumers, but for people who are employed. Tech is a very minimally regulated industry, mainly because it emerged and grew and progressed faster than it could be regulated, right? It's just, I don't know where, I mean, the internet itself

is really a self-organized, piece of anarchy, if you think about it. Like if you look at the internet and you go online and you navigate and do things, nobody, there was no government agency, there was no regulation that came forward and said, okay, here's how everything's gonna work. It was literally lines were created,

that's about as far as it went. And then it just literally self-organized because this is what people do and this is what markets do. And tech did that, and so what's happened is because of the minimal regulations of this industry, and because it's running the world right now, it's growing so fast that companies,

the reason why they pay so much, is because it's highly competitive. I mean, if you have skills that are, if you have tech skills, you have a lot of people wanting your skills because there's only so many people who, and these companies are growing so fast that the demand is so high and the supplies low

that you, here you are, you're a programmer or let's just say you're a video editor or someone, you know, if you're going through right now. I mean, we just had a meeting this morning all about this. I mean, that's one of our greatest challenges right now with scaling is we need more hands on deck.

We need more editors, more people talented on that side of the business to help speed up the process. Well, you know, it's interesting. Did you watch any of the trials when they had, like Mark Zuckerberg and they're trying to go through, like, all these old barnacles, like asking them questions about the internet. It was painful.

It highlighted such a disconnect. Yeah, disconnect. So if you're getting everybody in government positions that are mandating certain or creating laws or restrictions or whatever, they have no fucking idea, you know, what they're dealing with. Dude, if you look up online, the average, what did the average webpage look like six years ago? Yeah. Okay. And you'll see how archaic it looks. In six years, how quickly it's changed. And like I said, if you're somebody that appreciates

what technology has done and how fast it's grown, or maybe you're not aware, maybe you're just not aware, but if you really stop and look, you'll see that it has literally, it's transformed society in a faster, it's created more wealth and more opportunities than anything else in such a short period of time. One of the reasons for that is it's free-flowing.

There's almost nothing that stops you. I remember when Doug and I first created maps and a ball lick and I sat down with them like, okay, we need to get a business license and he looks at me and he goes, business license for where? It's on the internet. We don't get one. And I remember being like, whoa, there's so much, because when I opened up my personal training studio, there was so many more hurdles and things

I had to jump through to get that business going versus online when there's, it's just go. And it's all, like I said, it's literal anarchy and it's self-organized. And you're starting to, and you're seeing it get cleaner and cleaner and cleaner and a very, very short, very time. Do you think it's gonna get regulated the same way?

I mean, to that point, I was just talking to Scott and CC over at Red Dot. Love those guys over there. Great business. Yeah, yeah, great barrier, Jim too. So if you're somebody who's looking for a personal trainer in the Bay Area, the quality. High quality trainers.

Yeah, the trainers that they hire over there. You guys may see some of the videos that we shoot. We shoot some videos over there. They're right at the road from us and I really like them. But he was telling me like, man, how long it took them to get that place up and running because of all the red tape they had to go through the city. Oh yeah, so it was just an absolute fucking nightmare.

It's insane and all it does is it's all it does is dramatically slow down innovation. And again, you look at the internet, I remember when eBay first, and eBay's now one of the considered one of the dinosaurs online, how funny is that, right? But I remember when eBay first, and eBay is now one of the, considered one of the dinosaurs online. How funny is that, right? But I remember when eBay first came out, here was this company that was going to allow

people to buy things from other people that they've never met. Or, and they got so much criticism. Retail stores were laughing, like big retail companies were laughing, like, oh, people are going to get ripped off. It'll never work, it's terrible. You know, people aren't gonna see each other, so it's gonna be as horrible, and you know it's funny, their success rate is better,

more likely to have better quality, going through eBay than you would through retail stores, and of course we know what happened eBay, they exploded very, very well. And a lot of the criticisms were because of lack of regulation. Oh, there's no regulation controlling it, this, that, and the other regulation itself. And there was, you know, people that would not provide what they were promising. And they got, you know, blackballed them. Yep. And that's just how it's a filtration process of like, who's a good seller, who's a good

buyer. We figure this out like in in everybody sort of, you know, knows what to expect and what to get out. Here's another fantastic example. I love this example because it's so taboo. When you look at the black market for drugs, which by the way is a massive, massive billions and billions of dollars. It's all so crude. Yeah, drugs, just black market, like all the stuff that's strictly regulated,

you know, everything from cocaine to psychedelics to whatever. And when you look at the internet kind of evolved and allowed people to buy and sell drugs online, the quality of the, because I've seen reports on this, it's really fascinating. The quality and cleanliness of the, because I've seen reports on this, it's really fascinating. The quality and cleanliness of the drugs has gone through the roof because people are buying them online

and what's ended up happening is, if someone sells, and I'm not advocating for drug use at all, but a real, this is real now, a huge percentage of accidents that's just turned into like the Wikipedia for drugs. It's like you have a collection of so many people using that website and they're giving reviews like it's police itself. It's amazing. I watched this happen with steroids being somebody that's used them in my early 20s all the way into my mid to late 30s. When you first were to buy steroids, it was like you had to know somebody who went down to Mexico and

got them or trusted this person. You know if it was really wrong it was like you had to know somebody who went down to Mexico and got them or trust that this person. You didn't know if it was really wrong. Yeah, you didn't know anything. It was like a rolling the dice if you got something. We're now, man, there's places online where it's like, do this guy has a five star rating. I mean, we've had situations of ordering. This is totally putting myself out there where you order and it's coming from like overseas and the guy cares so much about his rating online

that if something got snagged in the mail, we're like, hey, I didn't receive my product. He's like, don't worry about it, refund your money, or ship a new thing lower, because he's so concerned that he's gonna get a bad review. It's so funny because this is real now. A large percentage of the accidents and overdoses and deaths that happen from drug use

is because people don't know what the quality is. So here's a simple example. If you're somebody who uses heroin, and you get it from one dealer, and then another dealer gives you heroin, and the strength is way different. Boom, you get an overdose. Or if it's some other drug that feels like heroin,

but it's a designer drug, or it's some other bath salt salt or some crazy shit, right? Well, because of these, because online people are rating each other, the market is, this is free market at work, people stuff is cleaner, less overdoses, and again, I'm not advocating for it, but it's just safer though. It's just an example of how this works.

Uber is another great example, so, you know, and when you look at, and look how that's, I mean, look at what happens when you go to an Uber car now. I mean, I remember so much better. Oh, you get in the car smells good. The guy's got an iPhone charger or a computer for if you want. He's got an Android charger ready for you. There's a little snack right there or a mence. It's like, it's crazy. It's insane. And so they want their good reviews. And again, you know, the reason why I'm saying this is when people look at how much money people are making in tech, it's again, it's because it's such a growing industry.

It's so competitive that Google is competing with Apple and they're competing with Facebook. Rapid innovation. Oh, you know, you know, many times Facebook poaches people from other tech companies and vice versa. It's hilarious. Oh, it's a game. It's a game back and forth.

Oh, I just told you. I mean, she has a game. It's a game back and forth. Oh, I just told you. I mean, she has a posis- They have a job. They have, she literally moved out to New York. They created an office, and because of course here was the hub, right? So this is the main place is here in California. Well, that's grown and it's become so big.

This is spreading so fast that New York now has a hub. Now, this hub is, that's all they do. Is go recruit people. Like go hire and staff people for Facebook. There's a whole department, a whole building dedicated to that, and they've now built it out in New York, and that's what she's moved out there for that, and that's all they're doing is trying to

poach these talented people from all these other companies. I mean, that's how competitive it's become. It's crazy. Anyway, so I have another interesting study that somebody just sent me that is, there's this this I've been talking about this now for a while where the medical community is now starting to catch up to the incredible longevity and health benefits of weights of resistance training lifting weights nice because for a long time you go to the doctor and the recommendation was 30 minutes of vigorous cardiovascular activity and it was never to lift weights. And in fact, if you had certain conditions, like let's say you go to the doctor because

you have, you know, angina, you know, of the heart or you have some kind of, you know, myocardial infraction or, you know, post-heart attack, whatever, many times what they'll say is don't ever lift anything over five pounds, don't lift anything over 10 pounds or whatever. We don't want you to exert your heart, but just make sure you do cardiovascular activity. And what they're saying in this paper that was just recently published

from Baylor University is that this is wrong, that they're probably reducing people's quality of life and health because these people are afraid to lift weights after they've had these cardiovascular type incidents. And there's some studies now that are showing that people who do lift weights later on when they're clear to do so have an incredible increase in quality of life and longevity and that now they're gonna start looking at

recommending resistance training specifically to people who've had a lot of these issues, which this is again, it's that trend, you know, we're starting to catch up now. We're wait, seriously think I swear to God, I think we're five to 10 years away from weight training being the way people work. That's the standard. It's not going to be running. It's not going to be cardio.

It's not going to be going on a bike or swimming. It's going to be, yeah, it's just about the right dose. And that's, you know, that's the, the part that has to be discerned. It's like, you know, you, first of all, there's a lot of skill involved in it. And so there's got to be that. So the education process of that, like being implemented in the schools is going gonna be vital to really like spreading that, you know, further we talked about that, but I think, you know, in terms of like people understanding that not to overdo it, that's why we stress that point so much because you want to benefit you,

you want to benefit your body, there's health practices involved with lifting weights, not just purely performance and aesthetic driven. I go back and forth on if I agree with that or not. Well, because of the complexity of weight training. Yeah, that's the one thing. Yeah, because I want to agree with you and believe that, because it seems like all the signs are pointing out

the way, the science is pointing that way. It makes obvious sense to us, but then sometimes I wonder if that's just me inside of my bubble thinking this way, and it's like, for the average person, the idea of learning how to squat properly or do a movement like that is just so complex that it's, you know, and I'm for more instruction. Yeah, and unfortunately we live in this society of instant gratification and we don't want to work for anything.

We don't want to do a little extra effort, even if it means it's that much better for us. Well, think about it this way, because I went down this path, I was thinking exactly like that the other night when I got this study, and I'm really working through my mind like, how, what are the different directions that society could go with this? Either it could shut them down like us to complex, I don't want to do it, or I started thinking of the old recommendations of cardiovascular activity go out for a run. Running is actually incredibly complex, massively complex, it's a skill like anything else.

And if you weren't born running, like humans were 10,000 years ago, then going out and running without practicing learning the biomechanics, getting your body used to it, it's just as stupid as going in the gym and squatting without all that preparation. So there could be a benefit to the perceived complexity of resistance training without all that preparation. So there could be a benefit to the perceived complexity

of resistance training versus the perceived how uncomplex running is, even though it is. And what I think might also happen is people may finally, finally look at exercise and realize their skill involved. Well, you know what I'm saying? My hope is that with technology innovation and educators out there and like easier accessible information that we'll be able to keep refining that process

before mainstream really adopts it. So it's, you know, that part of it being that yes, it is complex. There's a lot of different directions and skills and movements that you have to learn. But what's step one? If somebody were to put that in this became a real straightforward process,

and that puts a lot of weight back on people, like any educator, like us, or any other people putting out programs, like present it in a way that is refined. That's a good point. I mean, the success of this business is banking on that you're right. Yeah. I mean, we wanna talk about mind pumping around

10, 15, 20 years down the road. Your theory is, it's important. And I hope that we're a part of that movement. I think we're all counting on that, that we will be part of that wave that happens and simplifying weight training for the average person and making it as a very easy entry level, right? So where it's not this hard transition of,

oh, I don't know anything about weight training, but I've heard that it's supposed to be the best for me, but I'm scared to death to do it. Like, originally, we're starting to make that. Yeah, and we were just talking about markets and how when they get competitive, it gets better. If it does, in fact, in five to 10 years, become the way that people really,

like, all of a sudden, there's all this interest. I wanna work out, I need to lift weights. I heard lifting weights is the best way to be healthy. And now you have everyday, you know, everyday jows and everyday janes instead of going out and getting on a treadmill and a bike wanting to lift weights, the market's going to explode for that kind of information, which means it's going to be more competitive, which means theoretically, the ones that will do well are the ones that are delivering the best information. And it may just wash out a lot of the crappy stuff

and may cause like, hey, you know, who knows, the future workout videos for the everyday, you know, mom and pop people or whatever. The future workout videos may just be, you know, today's workout, we're gonna, you know, do some priming and then we're gonna learn how to squat and then we're gonna learn how to squat, and then we're gonna learn how to do a push-up, and then your workouts over.

That may be what they end up looking like, who knows, especially if the market explodes the way that I think it totally can. And then also, if you're a person, and this has been predicted now for a while, even way back when I got my first personal training certification, the personal trainers in some way shape or form, I think is going to grow.

I think that market is going to grow. I think the large percentage of reason why it's going to grow is going to be beginners and people who are looking to get healthier. I think the market for maximum performance and a lot of stuff, but things, I see a big opportunity in the way that we, even now just through experience have realized what you present somebody that's just getting started is everything.

And like that process of how can I, how can I be so specific that I only give them like this little bit before we then move forward? So what does that look like? Are we just learning the squat? Are we just learning about nutrition? Are we just learning, what are those very basic foundational things

to build off of look like? And then we keep going further down the rabbit hole. And I think it's a lot, like the simplification of it is everything. And I think there's a way to do it where you can get somebody who doesn't know anything to really feel comfortable that like, oh, wow, I can do this. Yeah, because it's, you know, if you look at the fitness industry as a whole, it's a relatively young industry. I mean, it really started to take off, I would say, in the late 80s, mid 80s, when you know, at home workout videos,

right? Jane Fonda, that's when it kind of started taking off for exercise. And gyms, you know, at that time, we're still not that big, you know, men only lifted weights and women did aerobics back then. And so it's really a not a, it hasn't been that long, but it's been long enough for people now to maybe realize that some of the bullshit, you know what I'm saying? Like I don't think the old methods

or the old ways of communicating information work as well today, because now it's been around long enough that people are starting to hear some of the right stuff. Some of the good information like, if I were to say, if I were to make a video, a fitness video today that said, hey ladies, don't lift heavy weights

because you'll get bulky, I'm gonna get a lot more people who are gonna be like, that's wrong, then 15 years ago. Right, right. So who knows? Information is travel for them. It's just, the only, I hate to say, it's not pessimistic, but the more realistic attitude I have about it is that

we tend to be evolving to this less and less and easier and easier type of a society. Like we're always looking for the, and it's an opposite message that we're sending, which is, you know, you wanna put the work in, you wanna take your time, you wanna learn how to do it. People are writing scooters now instead of walking. Right, right, I kinda screwed.

Yeah, exactly. So sometimes I know that we're fighting an uphill battle when it comes to the message that we're presenting, and I don't know, maybe it will be something that just those that care about personal growth. It's weird, right? Cause, and learning that they will, and then the others. That's what I was gonna say, maybe it will be something that just those that care about personal growth. It's weird, right? Cause in learning that they will and then the others. That's what I was gonna say,

cause it's weird cause humans are kind of funny. We tend to like swing way over here and then swing over there. Maybe we've had enough generations now of obesity and poor movement patterns and just shit health from the crap that we're eating that. It's starting to swing. Maybe, yeah, maybe in the other direction,

it's funny because I was reading an. Maybe in the other direction, it's funny because I was reading an article on the eye generation, that's the younger, younger generation, and how much different they are than the millennials. You talked about this in that book, eye gen. And the millennials are the ones that, this is a stereotype, by the way, obviously, you look at individuals all breaks down,

but generally speaking, the millennials are the ones that get offended about everything, the ones that, you know, the trigger words and all that stuff. The younger generation, the I generation, is the opposite. They're super into like offensive shit. They say horrible things. They're way, way different.

And I wonder if it's just an rebellion too. They're older generations. Totally is that I think. And again, it all happen again 10 years later, whatever. Speaking of the books that we talk about on here, I get this a lot in the DMs. Jackie puts that in the show notes.

So if you hear us talk about a book and you're interested in reading it, there's direct links in the show notes. So like when we bring up Igem, if you go in today's show notes, you'll be able to link right to that book just so people know. Cause I get a lot of DMs and people asking me

What was that book or this is that it's like the same here? Yeah, look at the show notes. It's in there for you This quas brought to you by Organify For those days you fall short on getting your organic veggies or whole food nutrition Organify fills the gap with laboratory tested certified organic superfoods to help give your health a performance the added edge. Try Organify, totally risk-free for 60 days by going to Organify.com. That's O-R-G-A-N-I-F-I.com and use a coupon code MindPump for 20% off at checkout. First up is John Dick.

Yeah, all right. What's up, Dick? Hey, Dick. Big guy, he's a big guy. How do you bulk on a budget? Top ramen and chicken thighs. There's just, oh, I saw that. That's not a bad, it's a college staple, right?

Yeah, that's terrible. Oh man, I grew on that. Top on top ramen? Top ramen and chicken thighs. Did you really? Is in Top, Doug, can you pull up Top Ramen ingredients? Hey, we're okay. I heard of it.

Waited somebody did like way into tuna and Diet Coke. Wait a second here. Okay. It's bulking on a budget. This is not the healthy. This is the question is not, Adam, what is the healthiest way for me to bulk? It is Adam, what the cheapest way I can bulk.

He's like, you could buy Coca-Cola for less than water, stop drinking water, or stretch your way. That's right. Get that sugar in there. I'm just saying. that would be the math. Well, you can, I mean, no joke, you can, for really, really good price, wow, look at the,

let's look at the ingredients here. Forget the calories, I wanna see what's, like it's made of. You can, there's things that are worse out there. You can buy, there's things that are worse out there. You can buy a lot of ground beef in bulk and freeze it. Yeah. And white rice. White rice is got to be cheaper than top ramen. I don't know. Not calorie, not calorie for calorie.

You sure? But I would, but I would buy a huge bag. I mean, I was partially being funny when I said that and true full, right? I mean, there's, I think white rice is probably, white rice and chicken thighs is probably been a staple and ground beef and ground turkey. And I think you can... I'll tell you how not to bulk on a budget. A lot of guys think that they're gonna bulk

by taking weight gainer shakes. They're actually expensive. Oh yeah, if you break down per calorie, if you break them down in comparison to what I just said, because this is how I bulked when I was a kid, when I was trying to bulk, I'm gonna read that and read that in just a second though, thank you. When I was a kid trying to bulk, my go-to was,

I would go to the grocery store, and ground beef, you'll find on sale somewhere, always. And I wouldn't get extra lean, I'd get 85% lean, so I'd have a nice fat content. So it's high calorie. It tastes better anyway. Yeah, I'd buy five pounds of it or whatever. And I'd take it home and I'd freeze how much I wasn't gonna use.

And I'd prepare what I was in a make and I'd make patties. And then you season it, cheap as hell, salt, pepper, little garlic, little onion, if you want. And then white rice is, you get a rice cooker, if you don't, if you, and you can go to Costco and buy that by that 10 pound bag. Yeah, buy it by the 10 pound bag. Make your white rice for the day, and literally three meals, you know, ground beef and rice, ground beef and rice,

ground beef, now vegetables is where it can get a little bit tricky, but you can also buy frozen bag of like, vegetables. Yeah, look at that. Yeah, look at the headlies of like, yeah, look at the ledlees or whatever. Wow, look at what's in top ramen. It's got, I can't, I mean there's a whole bunch of shit. I got gluten bomb. It's a, there's a row I surized, this came from. Yeah.

It's a flower and, and, and palm oil. It's a sciencey words in there. Yeast extract and that's so nice in there. There's niacin in there. Wow, there's a loty word in there. Yeast extract and that's so nice in there. There's niacin in there. Wow, there's a lot of stuff in there. Suck a nate. Yeah, well, I mean, if you look at it, it's like super multidextrous.

It's like dried and then it just comes to life. You have a little bit of water. You know what, I used to eat a lot when I was a kid? Cuppanudo. Cuppanudo. Yeah, yeah, yeah. Cuppanudo. Remember those things?

That was a staple. Trainor meal too, because you just heated up the water. Yeah, two couple of new. Remember those things? That was a staple. Trainer, trainer meal too, because you just heat it up the water. Yeah, two minutes in the microwave and water. Would you say Justin? What? I was that kid. There was always that kid that had the cup of noodle for lunch. For lunch. Yeah. That was the same kid that ate corn nuts. I wanted to kill that kid. I loved corn nuts. Of course you did. Those are so. No, ground beef is good, white rice is good. If you're not gluten intolerant, you don't have issues with gluten, I'm pasta is cheap as hell.

Yeah. And pasta is very inexpensive. And you can buy spinach. You can buy spinach in bulk for your veggie, so you can get quite a bit of spinach for it. And it's nutrient dense. It's broccoli is not too expensive. Yeah, yeah.

In fact, vegetables themselves, I mean, if you go organic, you're going to pay a lot more. But I think if you're really trying to save money, first off, when you want to look at your health, organic, I hate to say this, isn't the top of the list. It's more about your calories or macronutrients, the types of foods that you're eating. And then you can go down the list. Yeah, I would always look for the cuts that are on sale, you know, when I was in college, and then grill them up on my forming grill,

and then I'll have some rice or something, you know, adjacent to that, but that was always just something that I could easily do. And that was more out of just, because I was lazy college students. You know, it took good point that you just brought up, Sal, that I think you should elaborate on a little bit too, as far as the hierarchy of, like, you know, and this is something that I, this is something

I do appreciate that Lane talks about because I know that he, he hammers this type of stuff home is, you know, if you're, if you're eating, you know, organic food, but then you're eating in a caloric surplus or you're not doing your workouts or your macronutrient profile, you're not hitting your protein intake, you're not hitting enough a sufficient amount of fats in your diet, like you're missing on all these things within your eating all organic, like you're not better off than the person

who's probably eating all non-organic foods, but is hitting their macro targets and training and feeding themselves properly. I used to take clients, I used to do this back in the day where I would take a client to the grocery store, you guys would do this. And the day where I would take a client to the grocery store. Did you guys ever do this? Yep.

And I helped them pick foods out. And I had this one client who was like, oh, I'm vegan because it's healthier for me. It wasn't for moral reasons. So I said, her and I had this debate over it. So we went to the grocery store and she's taking me through the fruit because I told her I said, all right, buy what you'll normally get. And then I'll help you You know make better choices. Oh everything process. So we're going through the frozen food section and because she wanted to be vegan because she thought that was healthier and she's grabbing

You know vegan meat patties and vegan sausage and I said hold on a second I said let's grab this for a second and I turned around said, do me a favor and look at the amount of ingredients. Look at the engineering and ingredients that's in this vegan meat patty to make it taste like meat. And just because it's not, it doesn't contain any animal products, doesn't make it automatically healthy. Same thing with the whole organic thing.

You can eat organic candy, organic potato chips, organic french fries, and think this is healthy. When your macro nutrients are crazy, your calories are too many calories, it shouldn't be at the top of your list. The top of your list should be those other things. So especially if you're on a budget and you're like, okay, I need to make this dollar, I need to stretch this dollar as far as it's going to go, and to be healthy, and I want

a bulk, which requires more food. The most important thing you need to look at are calories and macros. Then you go into looking at types of foods and quality and all that stuff. But oatmeal is another good one. You could buy bulk oatmeal, just plain old dry oatmeal, beans too.

Beans and rice is a great Carbsource right for for people and it's got it, you know, not a ton of protein, but a decent amount I mean, it's decent amount for sure. Yeah, I mean, it's not you know for a vegetable or whatever I used to we make in the right now is my favorite time to make this we Katrina makes this And you could use beef if you need more calories for the bulk But I mean we use ground turkey, but we do a ground turkey chili that has, I mean, the ink three or four different types of beans. I think we use kidney beans, garbanzo beans, one of their black beans, and then something else in there and tomatoes diced up. And then the ground turkey and the chili powder and like make this chili, that's just amazing. And that's a great meal. You can do it at crock

pot or a big, huge pot. And then it's's last year all week long and you're scooping it. And it's one of those things, I love things that get better as it sits in your refrigerator. So as the juices get all absorbed in all the meats and the beans and stuff like that, that chili just gets better and better every day and it's a pretty cheap meal that you can make. The other thing too is if you don't have a dairy intolerance,

a whole milk is relatively inexpensive and is a great source of calories. If you want a post workout shake, buy whole milk. In fact, I think there's studies that show that whole milk does as good a job. It's like the same at replenishing glycogen and all that stuff and recovery. It is like getting a protein powder.

Yeah, that was one of the ways I did it too as a teenager is I would have, I would buy a whole milk at the grocery store and I would just drink whole milk. I would drink two gallons like a week. Did you really? Yeah, it was ridiculous. Yeah, and it's good quality calories

for someone who's maybe skinny and you know, trying to bulk. When I owned my personal training studio at one point, I had to scale back on my business and I had to really start to save money. And so what my meals look like were, I stopped eating out, because that's always real expensive, right? But at the time I wanted a bulk,

it was just period when I still wanted a bulk. And I would come to work and I'd have three meals and they would consist of white rice, ground beef, and spinach, and it would be kind of mixed in there altogether. And they'd be like 800 calorie meals. And they would, listen, ground beef and rice is delicious. I still do that to this day. I still mix it together.

Well, a little bit of mushrooms and onions. It's the top of that. Stan Infardine has this whole monster mash is all based on that sort of, oh, bison, right? Yeah, bison is such a group. It's a little more, bison's a little bit more expensive. It is more expensive. And then the other thing to talk about too, I guess,

since it's on the same subject about bulking, is one of the troubles that you may run into when you're trying to bulk is, when you're eating all this food, if you start to feel bloated, or you get full real fast because you're eating foods that you don't digest very well, it makes it hard to eat more calories.

One thing you might want to consider is easily digestible food. So I know we talked about pasta and that kind of stuff, but white rice is such an easy thing to digest that for me at least, I get way more of it and be able to eat more. Whereas if I had a big bowl of pasta, I would feel like, I couldn't eat anymore. So it made it more difficult for me to bulk. Next question is from Healthy Happy and Free. What's your favorite isolation move? Do you know this is, Justin? I don't know.

This is a foreign language. Yeah. Yeah, man. You guys go first. Yeah. You know. Just gonna take some thought. Why don't we go through the whole body?

No. Go through each body part and pick a favorite. Every single one? Yeah, why not? Oh, god, that's gonna be that way. I think maybe you should make an argument for one that has been a go to one for yourself. For people?

Yes, because I have one that comes to mind that I think is gonna be different. Better not be mine. No, I doubt it. I don't know if I've ever seen you do it. I know we taught it on the YouTube channel when we first moved into this space. So I know there's a YouTube on it.

I'll make the commitment to put it on my InstaStory either before this goes live or when this goes live. And I know it's in a focus session in our Maps aesthetic program. And that is a bent over rear-delt fly on the cable machine. And I'll tell you why this is a favorite move of mine. One, I think the rear delts are one of the most overlooked muscles on somebody's body when you're trying to develop an aesthetic physique and putting a lot of emphasis on the rear delt, I think, really brings the upper body together, and this is just my personal experience. It's so true.

Everybody thinks side delts, side delts gives you the round shoulders. It's not. It's the rear delt. Yeah, the rear delt gives you that spade look, man. I mean, it really completes the whole look. And it's not to take away from doing lateral exercises at all. I'm not saying that at all, or even the front, but we do everything anteriorly. We're anteriorly driven and everything, right?

So you're bench pressed and all your shoulder press movements are always the front of the front. Everyone seems to have these great front delts. Some people have decent side delts, but very few people I meet. I see these just pronounced rear delts. And when you do, it brings the back together. It creates a more of a V taper look. It makes the shoulders look amazing in a tank top or a cutoff.

Like, so, and that movement, I mean, you've got complete tension on it. If, if performed correctly, and I'll do a video where I kind of break down how to do it without getting your, your traps and rhomboids incorporated so much with it, because I think there's, there's a right and a wrong way to do it. But that man was one of the movements that I included into my routine. Quite a few years back, probably five, six years back,

maybe a little bit longer, that I think really helped develop my rear delts, which in my opinion really helped my physique when I was competing and I think has made a big difference in my overall appearance of like my V-taper H. That's a good exercise. I learned that early on when I was younger lifting weights.

I have narrow shoulders naturally. I don't have this really wide bone structure like Adam or Justin. And so I really wanted my shoulders to come out and I want to develop them really well. And I read an article by, I can't, I think Charles Glass wrote it. He has no Charles Glass was. He was one of the best bodybuilder trainers and he was all popular in the 90s.

And he talked all about the rear delts and how you need to develop them. And I focused a lot on them after reading that article. And it gave my delts their look until this day my delts are one of my better body parts, and it was because of all the, and I actually started all my workouts with rear delts exercises.

That's something that I prioritized. The different, too, is that I, instead with the typical shoulder routine that you see for head press first. Overhead press first, which is, it's not a knock on that, that's wrong, but I think flipping it on its head, the rear delt is just as damn big

as your anterior delt. So you're doing a rear delt movement first and it's neglected the most, saving your energy for that, training that first, and then working your way to the front was a game changer for me. Now, I'm gonna pick an isolation exercise that I fell in love with early on

because it did what a lot of isolation exercises promised to do and it did what a lot of isolation exercises typically don't do. So let's go into those two things first. What isolation exercises are really good at doing and the reason why they should be included in your routine, they shouldn't be your entire routine but they should be included, your routine. They shouldn't be your entire routine, but they should be included,

is that isolation exercises, isolate. So if you wanna connect to a muscle, a specific area or muscle, then there's no better way to do that than isolation exercises. This is why I think bodybuilders have the best mind-muscle connection over any other strength athlete,

because that's literally their entire game. Their entire game is to feel, connect to a muscle and develop a particular muscle. And so if you're somebody who does all these bench presses for your chest, for example, you just don't feel it in your chest, even though your weight is going up and you're lifting your bench pressing 300 pounds and you're real strong. But then you look in the mirror and you're like, my chest is not very developed. Isolation exercises are a great way to get you to connect to the packs and change the feel of a bench press

and then make it more effective. And this is true for all body parts. Glutes is another one. If you're doing squats and dead lifts and all the exercises everybody says to do for you, but it's just not developing. Isolation exercises teach you how to connect to those muscles. So that's what they're supposed to do.

But something they're not supposed to do is build a lot of muscle. Everybody says, and everybody knows that isolation exercises, they don't really build a ton of muscle. And they're not really actually movements typically that you can go really heavy in because form starts to break down and they start to not.

They're just not very effective. But one isolation exercise in particular actually does both pretty damn fucking well. I wouldn't say it's as good as a compound movement, but it's one of the best muscle building isolation exercises I've ever done. And that's a pullover. A good old-fashioned dumbbell or especially barbell pullover. I started doing these early on because I would read all these old muscle building magazines, like old ones. I used to love grabbing these books that I could find that were from the 50s or 60s. And in those days, bodybuilders would brag about

how much they could do a barbell pullover with. Believe it or not, this was an exercise that they would actually try to get stronger with. And you'd see these guys would brag about being able to do 300 pound barbell pullovers. And they would just, you know, they'd have guys like pinning their legs down so they wouldn't flip off a bench and they'd do all this weight. So that got me interested in doing a dumbbell pullover. And then I read Mike Mentzer's book, Heavy Duty, and he's a big proponent of pre-exhausting

muscles because he's all about the one set to failure thing, and he's like, okay, well, you should pre-exhaust the muscle first before doing compound movement to really fatigue it, that was his theory. So I did dumbbell pullovers for the first time, and for the first time, I felt my lats doing pullups or rows. I never felt my, that was a kid, right? Never felt my lats, but I did all these back exercises,

never got a pump on my lats. Then I did pullovers, and all of a sudden, I got a pump in my lats. Then I did pullovers, and all of a sudden, I got a pump in my lats and I was blown away. Then because of that, I fell in love with the exercise, and I actually got to the point where I was doing, I could do pullovers with, still right now, I could do 120 pound dumbbell pullovers, no problem, and I got real heavy at one point,

getting up to 170 pound barbell pullovers, and they actually built mass in my lats And you do get some pec activation But it is technically an isolation movement. You're seeing more and more people use that exercise now But for a while there people just didn't do the pullover now if you think about it from a functional standpoint And I know Justin loves this part of of working out standpoint and I know Justin loves this part of working out. Functionally speaking, a lot of exercises don't do that motion, that overhead, from overhead motion.

You don't do a lot of resistance exercises that way. You're either... So you're doing like an overhead pass or something like that, but yeah, really, you're not going to emulate that. Not bodybuilding or anything like that. No, no, no. And that's an important function of the body. It's actually, I would consider it a foundational function

of the body. Our shoulders, the way that they're structured, if you look at our scapula and the way it moves and all that stuff, humans evolved to throw. We're actually the most accurate throwing animals on earth, obviously, because we're apex hunters. We hunted with spears. And so that motion is actually a fundamental movement.

And if you neglect that movement overhead, it's probably not a good idea. And I've actually gotten a lot of people's shoulder mobility and strength. Now here's a thing, if you don't have good shoulder mobility, it can injure you. But if you work up to it and do it right, it really improves the stability of the shoulders. So it's like this amazing exercise that every time I write and work out, I put pullovers in it every single time. So.

We're online now. Yeah. Back to AOL. It's my own. When I was talking about Goddramatic. He's like that. And then the heavens opened up. Yeah.

Yeah, mine isn't gonna be as cool as you guys. I don't really, I don't have a very specifically targeted area of my body, except for I went through a period of really trying to build and develop my chest. And I feel that for some reason it was passed along to me that having this big powerful chest was really going to help to contribute to You know football and that would carry over into like pushing people off her You know be more powerful in a sense whereas I found out later like what really Contributed more towards power was you know through the hips and in you know core and be more explosive and more strength in my legs

and, you know, core and be more explosive and more strength in my legs. So I was more focused on chest exercises and I did struggle for a bit because I was pretty dominant in my shoulders for a bit where, you know, anteriorly where I wouldn't feel my chest get as involved and activated. So it took me a process of really opening up and getting that scapular retraction. And one exercise that I felt that's pretty like Broy and straight forward was a cable fly.

And so Broy, dude, but I used to spend so much time there because I could really, I could really feel my way through that tension and holding certain parts of that range of motion. And then it would really stretch and open me up. And now I would squeeze and be able to isolate the chest and pull, now I don't even hold it in the middle for an extended amount of time until my chest

would start to respond and fire and then come back. As simple as that was, I would go back to do bench press and it was just like, whoa, it unlocked more involvement from my actual chest muscle where before that was more of a bouncing kind of a momentum process. Someone who struggles with that, one of my favorite things to take them through is to lie a foam roll down on the ground and down their spine.

So you lay on it to where your head is supported and that runs all the way down to your tailbone. And that just kind of drops the scapula, not gravity obviously because you're laying down and they're looking up and you do a dumbbell chest fly there. Such a great movement for somebody who struggles with the shoulder retraction

and holding that, because that's what happens is, especially when you're a guy similar to you, Justin, who's lifting for more athletic performance, like you just want to get stronger, more explosive, and so there's less emphasis on the mind, muscle connection, and it's more about, how can I get my body to work together to move this way explosively,

because that translates into sports way better, right? So then you ask a guy like that to all say, hey, let's build your pecs, or let's focus on your chest, and it's like, that's a really difficult thing to do when you've been training a certain way for a really long time. That movement where you lay somebody on there,

I think really helps that teach them to open up their chest. Well, yeah, if you're looking to sculpt your body aesthetically, connect into your muscles is crucial. Because if you're looking in the mirror and you wanna develop one area over another, I mean, you could do all the movements that are supposedly designed to target it, but if you don't connect to the muscle very well,

you're gonna be left with a weaker body part. But that being said, there's also a benefit for performance athletes to learn how to connect the muscles because, and I'll bring this to you, Justin, when you learn how to connect to your chest, did you see your bench press numbers go up? Of course. Yeah, so, and this is something I like to communicate

to athletes because a lot of times, like, well, I don't need to isolate muscles, I don't need to feel them. So, well, it's not nearly as important for you as it is for a bodybuilder, but learning how to connect to them, then you go back and you do your movement. Well, it creates a louder signal. I mean, there's more muscle fibers you have potentially,

yet there's a lot more potential to activate and involve within that overall movement. Well, not to mention you're also teaching. So, and I guess there's an order of operation for an athlete. As an athlete, I mean, maybe first I care more about the ability for him to move the way. And then eventually I get, I care more about the ability for him to move the way. And then eventually I get I care more about the isolation stuff because what I want him to be able to do is to use the biggest strongest muscle of the movement, right?

So you may get it to be efficient. Right, right. So you may, I think that's the real carryover for the athletes is that, okay, if there's a movement that you're performing and you're really good and explosive at it, but you don't feel it in the right muscle group. That could be a sign that, oh, wow, you're not even using the right muscle to its fullest potential. And if we can learn to do that, then that movement will become even better at that movement. Next question is from junior fit 978.

Can you guys talk about how it was when you first got certified as a personal trainer? What mistakes did you make and what successes did you have along the way? God, I remember. Do you remember your first one? Oh, yeah. I so I got certified in 1998 was I think 98 and when I first got hired as a personal trainer I was right at high school and At the time I got obviously I worked at 24- school and at the time, I got, obviously, I worked at 24-hour fitness and the certification was their certification.

So if you get employed at 24-hour fitness, they would accept you with a national certification, but if you don't have one, they'd still hire you and then they would send you to their certification classes, you'd have to pass a test and then they considered you a certified trainer. And so that's what I did. So I got my job there. The next class was, I believe three weeks later,

right out the gates, I got clients, and I told them all I couldn't train them until I was certified. So I had something like 25 clients waiting for me to get certified. Talk about pressure. Oh yeah, right away, I was selling training, I had all these people waiting for me to get certified. Talk about pressure. Oh yeah, right away I was selling training, I had all these people waiting for me,

but talk about pressure to pass my test. This is it. And I remember my manager telling me like, if you don't pass, you can't work here. You're gonna lose all those clients because you need to pass this test because we're not gonna do another one for an entire month. And you've got all these people waiting for you,

you've already promised that you're gonna be training them. So it was a lot of pressure. So I was a little scared. Now, at this point, all the knowledge that I had in regards to fitness was my own personal fitness knowledge and bodybuilding magazine knowledge. So I knew exercises really well. Like I could name, you know, 15 exercises per body part.

I knew generally what good form looked like. I knew I'd use every machine in the gym. And that was my, that was kind of what I knew. So I walk into this certification course and I had no idea what they were gonna test me on. And there was almost no testing on exercises at all. Like, it was almost zero. What's a good exercise for this area?

What's a good exercise for that area? A lot of the testing was name this muscle, name the attachment, name the insertion. So it was like this memorization process. And I remember being like, oh fuck. And then I remember them telling me shit that was, at the time I remember hearing it being like, really?

Is that really what we're supposed to do? Like, don't go below 90 degrees when you bench press and don't squat below 90 degrees. And later on, I realized it was because I wanted to, you know, make sure we didn't hurt anybody, but I took it to heart and ended up training people like that for a while. But that's what I did.

They sent us all of a sudden we went to this course and oh, here's a funny side story. We're sitting in this class and I'm the youngest guy by far. So I'm sitting, I'm just fucking 18 year old kid. And I'm sitting there and I'm surrounded by all these, like, you know, personal people who've been working out for a while and they're all in their mid 20s.

And there was this dude that was sitting next to me who's fucking just jacked. And we're sitting there and when we got out, I was like, well, you know, bro, what do you do? Like what's your workout? Not knowing the guy was probably all geared up. And he's like, oh, you know, bro, what do you do? Like, what's your workout? Not knowing the guy was probably all geared up. And he's like, oh, I just take this supplement right here and he pulled out this bottle of some bullshit,

just like some test booster. And I went home and bought it that day, of course. Didn't have to call me. I remember I showed my cousin. He was so big. Yeah, I showed my cousin's big dude, I'm fucking getting certified. He told me to take this shit, it makes you bigger.

I bought it and it did. It's so typical. Yeah, I didn't do a damn thing for me. But I took this, all the material home, and I had to memorize the names of all these different muscles and their insertion and origin. And I remember sitting there, and I was at, you know, in high school, it was so easy for me to pass.

High school, I never studied. So this is the first time I actually studied. I'd never studied before. And I thought the way you studied was to read just everything. And so that's all I did, I read everything. And then as I'm going through trying to memorize things, I remember my mom came in the dining room

that's where I was sitting and studying, and she goes, why don't you just make flashcards? I'm like, what are flashcards? So she taught me how to make flashcards. Oh my God. Yeah, so then I did flashcards to memorize everything and then I passed my test. This is how I taught my trainers to pass.

So I actually, I had a national cert before. So you walked in with one? Yeah, so I assumed I couldn't even be a personal trainer unless I had a national certification. Because about a year before I became a trainer I was online searching For how to become a personal trainer. Now what year is this roughly? 2000 yeah 2000 okay, yeah cuz or 99 even cuz it was right at a highest. Well, no 2000

2000 was one and then oh one was when I started working there So 2000 is what I'm researching yet trying to find out how to become a personal trainer. Because at that time, I was going to school for Kines, I thought since I'm going that direction anyways, how about being a personal trainer part time, it would be a cool gig. And so I looked up certifications and like what I needed in

and said you know you need a certification be a personal trainer anywhere. And the one that popped up that was most widely searched at that time was IFPA. So I think international fitness, preferred professionals association, I think, which was fairly easy because the test, I believe I was able to take it home and send it in to get it.

So it wasn't like a really tough really tough thing for me to get by. So that was my first introduction to a certification. And that one was, I think, pretty basic for me. I didn't feel like it was the challenging. I didn't think I felt like I learned a lot. I was already a fitness guy like Salah read a lot of the magazines, like Justin, I was into sports.

And so that was kind of my background. And I was already into working out myself. Now, when I, when I got hired at 24, I also went through the 24-hour fitness university, which was the week-long course, and then the end they had a big test. And that was like Sal said, that was probably a little more challenging

than even like the first national certification I had. The first hard test that I felt that I felt was hard was NSM. So NSM when I was introduced to that and why it was so challenging was exactly what you said, so, and it's exactly how I coach every trainer to pass that test. As I might before you even read it,

go to the back, go to the glossary, write all the terms down and make flashcards Because 90% of that test is vocabulary if you understand what they're asking and you have some gym commonsense example Abduction of the humerus in the horizontal plane is flexion of what muscle and it's like that sounds really complicated But if you can just break down what the fuck that means and do it, like with your hands, you go like, yeah, you're like, oh, that's okay, that's a chest fly, okay, I get it, that works your chest, and then the question would be, you know, what muscle are you working? And then there's in, on NSM, there's always

two that are kind of close and then two that are way far. Like it'll be like, you're, you're gastrocnemius and you're solus and then it'll be like your pec and then your, you know, your rawn boys or something. And so that's so funny how it's so vocabulary driven when that shit is zero important. Yeah, it is. Which muscle is just limited? You limit it. Yeah, pretty much.

The first year of training. Yeah, it's like that's, if you talk to a client like that, you're not gonna have clients. No, no, no, no. And I never did even afterwards. So I mean, I think you, I think you had to know, but I'll tell you what I remember that makes me chuckle. And this, again, this is how I even coach even afterwards. So I mean, I think you had to know, but I'll tell you what I remember

that makes me chuckle. And this, again, this is how I even coach my trainers. Trainers, they get involved into fitness, right? And they decide they wanna be a trainer. And the most common thing that I get would get from a staff, from one of my trainers would be, I'm really nervous. I'm really nervous to teach these people.

And I would remind them that, listen, they're coming and they're hiring you You already know more than they do even if you don't feel like you know a lot you know more than so The things that you felt you have learned in this last year or whatever of getting your certification stick with that Stick with what you've learned and what you know and and drill that home and give that to them That's gonna be of great value to them and they're going to appreciate. So for me, that was the core. Because before NSM, I did not know what my TVA was.

I didn't understand core really. And I was just fascinated by this. You're the core guy. I was the core guy. I mean, that was, I was walking around the gym and stopping everybody doing an exercise and showing them how to incorporate more core into that same exercise So I'm

Balantelling people to balance on one way to imbiose of curls. I'm telling us term. Oh, man And I could break it down dude. I had the whole spiel for Selling somebody on the importance. I mean, I may remember saying this like you know your core muscle is the most important muscle in your body Beside your heart. Yeah in your body besides your heart Yeah, of course without your heart. You're dead right? So besides that the core is the most Right and so right and then I would talk about all the 29 different muscles that wrap around your spine like a vacuum and the importance of being able to engage you do the The pencil example You learn that from me

Of course you of course you of course you you do yeah no that was a pencil trick that was my my pitch was around the core and so man I remember that vividly I drilled that home for a very long time. this is the catching the pencil

it's a lot of movement and travel bro now you tighten your car stabilize you know what you want to hear what a pitch that I learned from the Apex certification? That was just like, it was so powerful. So that because the next third idea was Apex, which was the nutrition one, but really it was just had to sell supplements. And I remember they taught us how the macro nutrients they

compared them to different types of fuel and how they'd burn because one of the things about Apex at the time was they would they would test you. You feel out of fuel and how they'd burn because one of the things about apex at the time was they would they would test you you feel out of questionnaire and they would tell you if you were a slow medium or fast oxidizer but by the way this is all bullshit but this is what they would say and then based upon that will help determine your macronutrient profile and this I use this by the way forever I would sit in front of someone selling membership or personal training because I thought this was the thing and I'd'd be like, okay, you want to think of your carbs as paper, your protein is kindling, and your fat as logs. And if you were to throw all those

things in a fire, which one would burn first, second, and third? Obviously, the paper would burn very quickly, the protein next to the fat. Third, well, if you're a very fat, excuse me, a very fast oxidizer, that means that you're like a very hot fire. And if we just feed you lots and lots of carbohydrates to fire. You're going to get a great energy at first, but then you're going to drop off because our energy would be gone. Fast oxidizers need a lot more fats and proteins. If you're a slow oxidizer, and I would do this whole thing, and it was so funny how

I can't remember the one I just remember lipotropics and pyruvate. Oh, yeah, I have I have the lip burn and the pyruvate pitch to him and I remember that you know the take away though from this I think and the successful part and I think the part that I tried to teach anybody that ever worked for me is to not to not over complicate this process that you probably do know more than the average person who's coming in. It's 90% of the shit you know,

you're not even gonna be able to apply to average pro. Well, I was one of those trainers that was real insecure because I valued what I was teaching people. You know, like I come in from like, you came in college, you came in college. Yeah, like too much. Like I knew, like I felt like I knew nothing

because I learned all this stuff about anatomy and physiology. And now trying to communicate that to you average person, I'd get people that just stare at me like, what, what are you talking about? Are we gonna work out yet or what? And it's like trying so hard to educate. You know, and I'm doing like the Davies test.

You know, like I'm doing all this unnecessary shit. I could just figure out on my own and they don't need to know what I'm doing, but I could assess them as they're doing the movement. That came a lot later with, let's simplify this. These are average people that have just goals that are just losing weight, feeling better, getting stronger. I had a lot of success with this is I would I'd and over the course of my entire career I got quite a few national certification as many as Danny. I think Danny's got 30 I don't think I got anywhere near 30 things. I think the most I have I think I've gotten four

Yeah, my whole thing I had eight eight between eight and ten and I remember five or six But after every one that I I would, I'd get something from that. Like there would be, there always be something that was like, oh wow, that was, that was something I didn't really understand or I really understand now or wow, I felt this is important. And I would just drill that home with clients, I would give them that now because that was,

this is newfound information for me. And inevitably you run across things that you've never seen before. I mean, I remember the first time I got gout. I remember the first time I got gout. I remember the first time I got somebody that was paralyzed on one side. I remember saying you end up, or someone who just had shoulders surgery,

you start getting these things as a, and instead of trying to fake it till you make it, or act like you know everything, you say, you know, this is the first time I dealt with this. Well, what I'll do is I'll refer back to my books and I'll get back to you on what we should do. And I was okay with that. I was comfortable with being able to say,

I don't know, but I'll find out for you. People appreciate it. And they do appreciate it. And that's also a great way to learn because now I have a reason to learn about the need because I just have a client now who's coming a fresh off of a knee surgery and I gotta rehab it. And I'm not quite sure where I should take them or how I should take them and that's

okay to communicate that with them but it makes them then tell them that you're going to learn that and that was an easy fun way for me to continue to grow as a trainer and that's where the kind of the experience and the wisdom comes from too is that you know you've once you've logged enough hours and you've seen enough clients, you've probably seen damn near almost every condition. And if you've done your due diligence of, you know, hey, I don't know, but I will find out and going home and reading up on it and learning, it's amazing how much that compiled.

Justin, when you first got there because you had a degree in a fitness-related field, which was what, can you see all of you? Yeah. And before that, I didn't even think I was going to use it. So I thought I was going to go back into construction. Like that's, I literally had no idea what I was going to do with my degree.

It was more about, or actually, I was pursuing sports marketing. Like I was trying to get into the business end of sports teams and stuff like that. But yeah, so I just knew that I liked the process of working out when I was playing on teams and really missed the offseason aspect of it, which was actually my, when I think back about my most fun memories of football and any other sport that I played baseball, basketball, it was the training, you know, in the off season, and then the expression of that, how I could improve in the game and see that. But so I just saw, I just saw an

advertisement for 24 hour fitness that they were looking for. What year was that? Had to be like 2003. I want to say 2003, maybe 2004. And at that time, did they require you to get certified if you had a degree or were you cool because you already had a degree? I think that's how I was able to come in was because I had a degree and I was leaning on that because and then I went to that same class, like you guys had like a week-long class.

Yeah, he still had to go. I went to the class. That was a stupid the class because you had done all the other stuff where you're like, all right, it was good. Yeah, yeah, yeah, like but I was still nervous because I really, anytime I'm doing anything new,

like I get, like I, I get really like anxious nervous, like nervous, Nancy. I am a nervous, like I, I want, like I don't want to suck. Like I hate sucking at things, you know, but I still do it, like, cause I know, and I acknowledge that I'm gonna suck at it, but I just, I go into things with the very much of a humble attitude of like, I know nothing.

Even though I had all that background, like I still approached it, like I didn't know anything. I used to love the trainers that would, I would hire who were super knowledgeable, not because they were the successful trainers, because oftentimes they weren't the successful ones. I hated those ones, sir. I hated those chairs.

Oftentimes they weren't the most successful because they didn't have the communication skills. They had a big chip on their shoulder many times. They go, oh, I've got a master's degree in whatever. I'm like, well, great, you have no clients. So, but the reason why I like them, and what I used to do is I used to always have, and this is even when I was a general manager,

so they didn't even work directly under me. They work under my fitness manager, but I'd still will bring them on board, and I'd find them, and I'd hire them, and I'd want at least one, if not two, or three on staff, because A, I could feed them clients enough to keep them happy, but B, I used to love having them, I'd have these classes, and I would do these sales training courses for my trainers, but because I know trainers hate that shit,

I would always have the smart trainer teach some technical, whatever, and they were also good to give the complicated clients to, like you're gonna get the client who's got really bad issues. Oh, send them to Johnny, he's the, you know, he's got the master's degree in movement, or he was to be a physical therapist, or I would ask them questions,

and to be quite honest, nothing taught me more about the knowledge of training, not the application, the application came from experience. But the knowledge of training was working with really smart people. Like I had a physical therapist that worked in my wellness facility, and I used to love, and it was a small space, it was all one-on-one stuff, so it wasn't a huge gym.

And I'd watch her rehab people and communicate to people, and then she would do her files with them in their charts. And I'd walk over and ask her questions about the charts, and I learned way more from working with her than I did through any certification. Just kind of saw her apply it, you know what I mean? It was really good. Next question is from Colby Sorenson 23.

Instafit accounts are flooding Instagram, and there is a lot of poor information out there. When will these people realize that their qualifications and experience are not worthy of posting daily fitness nutrition and health advice? When we stop paying them, they'll stop realizing it when they, when nobody pays attention to them. Right now, I mean, and that's just it is we continue to pay them. People continue to give them money and continue to buy their programs and buy the supplements they're hustling or buy their t-shirts that they're getting from China. It's on us.

I don't hate on those people. I really don't. If we're too silly to look deeper into these people and find out if they're presenting good information and that, just because you look sexy does not mean that you know what the fuck you're talking about and if we're if we don't wise up as a consumer then more power to them to take advantage of all of us you know like I think that as long as we keep feeding them money they're not gonna die. Here's the way I look at it with with these people is I look at it like this, it's a competition. Now, if our ultimate goal or purpose behind what we're doing,

which we've all established from day one, is to fundamentally shift the industry so that it actually helps people and provides good information and has integrity, then we need to learn from these people, not their fitness information, because that's garbage. But we need to learn why they people. Not their fitness information, because that's garbage. No, wow. They're popular. We need to learn why they're connecting to so many people. I don't care how great your...

And this is... We just talked about personal trainers with lots of knowledge. They didn't have clients, because they couldn't connect to them. You know, the guy, my other trainer, who had no experience, or who had little experience, who didn't have a lot of knowledge, had all these clients. Why? Because they were charismatic. They were able to connect.

They, you know, they had good personality, whatever. Great point. So there's something to learn. So the way I look at it is, we gotta beat them at their own game, and at the same time, deliver good information. That's where the whole entertainment aspect comes in. So that's why you listen to, when you listen to our podcast,

the first half of the show is us having a good time because that, we know got to draw people in. It's how I communicate. Because there's massive ego on both ends of that. Yes, so you have the, well, I don't need to, I don't even need to go to school. This is works for me. This is probably going to work for them.

You know, mentality versus somebody that's like, got like all this education and, well, they're stupid and they're saying everything wrong. But, but meanwhile, they look like shit and you know, they're not like applying any of that knowledge. Yeah, and they're not able to communicate it. They're not able to communicate. So it's, so we see all that. And I think that it's a really, it's really tough to find that, that middle, that middle ground. I don't know if I've really seen a good job of that yet. We strive to do that. I like to think that we are.

Well, we strive to be that. That's the goal. Yeah, no do that. I like to think that we are. Well, we strive to be that. That's the goal. Yeah, no, I really think that we try and find a middle ground of entertainment while also educating and not being too extreme on either end, not being so entertainment that what we provide doesn't have value and not being so educated that it's only the other educators are interested in listening to us. So there's got to be this kind of middle grant. What I will tell you is, and I know a lot of these,

it ends to famous people that sell programs online, a lot of them aren't as successful as you think they are. We think they are because they, of course, everybody presents the best version of them self on Instagram and post their cool cars and all this shit and make it look like they're killing it. And they've got a million followers. But a lot of these people that have a million followers and they sell a program for $2,999,

they do really well because they have so many eyes on them and it's a percentage game that if you got one Percent of the people that are buying from you and you've got a million followers That's a lot of money still that you're making at $29 a pop the problem is a lot what as consumers what you see happening is You know Suzy tried you know Melissa whatever's and then Suzy whatever's and then you know Frank's whatever all these ins to famous people of 2999 29 29 and she and she just keeps hopping around to all these insta famous people 2999 2999 29 and she she just keeps hopping around to all these people because she's not gaining any really good value change

or consistency or knowledge from these people that are providing this information. You know one of the things about MindPump is the and we consider this and we pay attention this the lifetime value of a customer of ours is really high. And it's really high because one of the things about the programs that we present is go through it. Go through the program. I guarantee it'll blow you away in comparison to anything that's out there online

because where most of our time, money, energy, and focus has been put into the meat of it, the results of it, the programming behind it. It isn't the sexiest. I mean, we're going through phase two right now of refacing it and trying to make it look prettier. We worked in reverse. We built something that, you know, we may only get 10 people to buy it because we only have 20 people looking at us, but the 10 people that are going to buy it, 90% of them are gonna be blown away from it, and those people now become billboards for us

and that's how this company has been built is on that. Now, a lot of these insta-famous people have put so much energy into looking amazing and drawing lots of eyes on them, and then when you get to the product that you get from them, you're just kinda like, oh, it's not really impressed with it. You're not gonna keep selling me on more things

because I'm just like, oh wow, it's just that. There's nothing special to this. So, yeah, I mean, we could sit here and complain all day long about the, you know, Jillian Michaels, you know, she did that keto thing and everybody's pissed off at her and, you know, or the Dr. Oz, sometimes recommending certain nutrition advice and other people disagree with him and all that stuff.

But at the end of the day, you know what, they're doing something right in the sense that people are listening to them and they're not listening to you. And so instead of sitting in your corner and being pissed off about it and everybody should listen to me type of deal, figure out what they are doing, that's right, and use that so that you can be effective

with what you're doing, I mean, bottom line. You know, other industries have had people like this in the past. You know, Carl Sagan, I've brought him up many times. Carl Sagan introduced an entire generation to astrophysics. Why? Because the way he communicated it. And I bet at that time a lot of people hated on him too. You know, I bet you money like other physicists were like, Oh, this guy.

Well, actually, the funny thing is, is that a lot of them liked them because he didn't compromise on his integrity. He said a lot of good things. You're right, some of them that the elitists were probably like, oh he's, you know, he's dumbing it down too much or whatever, or making it sound too, to, to amazing. But the reality is he was able to communicate astrophysics

to an entire generation of people that would have never listened to it before because otherwise it's boring, doesn't connect, and what does it mean to me? Like who cares about the stars? Oh, what do you mean? We're made of star dust? Like that was from Carl Sagan,

I'm talking about how we're all made of star dust. I mean, that's, astrophysics, they don't typically talk about that kind of stuff, but he did, and it got everyday people to be fascinated by what was considered at the time, very boring, dry information. And so fitness, there's a lot of science and a lot of information in fitness and health, a ton of it.

The problem is if we just talk about that all the time and don't communicate it effectively, it's boring and dry and nobody cares. And also look, if I don't impact you with my information, then my information's worth zero. I could sit across from somebody. We just smartest guy in the room, doesn't matter. It doesn't matter.

I could sit across from somebody who's got poor health, overweight, they're eating poorly, they're not exercising, and I'm really concerned and I really want to help them. So I sit down with all my brilliant knowledge and I just talk the fuck out of their ear with all this information and they get up and they're like, whatever, and they don't change anything. I have done nothing except for making my ego feel nice

that I've got all this great information. I've done nothing, I've helped nobody. And so, you know, when I look at these people on Instagram and stuff like this, part of me gets annoyed because I'm like, oh, fuck, not more people are gonna be doing attaching electric pads to their ass cheeks and shocking them throughout the day

because I think that's gonna make the butt grow. But then part of me is like, you know what though? 500,000 likes on this thing, why are people looking at this? And is there a way that I can, can I learn from this without compromising my integrity? I see opportunity. Exactly, and deliver the right information.

We wouldn't exist if it wasn't for all those people. My pump wouldn't be as big as it's become and still growing if it wasn't for all these terrible fitness accounts because you're right. So there's a ton of people that are thirsty for this knowledge and there is something to learn about these people. They're getting the attention of our avatar, the avatar that we want to sell programs to

are looking at all these insta-selebrities and that is a room for opportunity. How do we gain their attention so we then can present really good information? Yeah, because here's one thing that I did learn and that I've learned many, many times over and it's 100% true. If there's two people presenting information

and both of them are equally engaging, equally flashy, equally awesome to look at, but one of them has good information, like good quality information with integrity, and the other one's got shitty information, the good one's gonna win every time. Of course. And this was as a trainer, as I worked through the industry and managed gyms, I was very good at the sales

and communication aspect, but I backed it up with, I knew what the fuck I was talking about, and that's how I was able to do as well as I did, and that's the thing that I know was coached. I'm changing my name to Sixpack Steve. So, I heard you. Yeah, it's all the nicknames I see everywhere. That's what I'm gonna do now.

Absolutely. Look, if you go to mindpumpfree. Yeah, it's all the nicknames I see everywhere. That's what I'm going to do now. Absolutely. Look, if you go to MindPumpFree.com, you can download any one of our free guides. In fact, we'll let you download all of them at no cost. So they're all free. MindPumpFree.com. You can also find us on our personal Instagram pages. My page, MindPumpSal, Justin is MindPump Justin, and Adam, you guessed it, MindPump Adam. Thank you for listening to Mind Pump.

If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at Mind Pump Media.com. The RGB Superbundle includes maps and a ballad, maps performance, and maps aesthetic. Nine months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels and performs. With detailed workout blueprints in over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainer, but at a fraction of the price. The RGB Superbundle has a full 30-day money-back guarantee, and you can get it now plus other valuable

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