Mind Pump: Raw Fitness Truth - 998: The Benefit of Chocolate Milk Post Workout, the Truth About Stimulant Free Pre-Workout Supplements, How to Hire a Good Personal Trainer & MORE

Episode Date: March 29, 2019

In this episode of Quah, sponsored by MAPS Fitness Products (www.mapsfitnessproducts.com), Sal, Adam & Justin answer Pump Head questions about the value chocolate milk has as a post-workout drink, whether stimulant free pre-workouts are worth taking, good questions to ask or qualifications to look for when hiring a personal trainer and the business of opening and managing a gym. Mind Pump’s 1,000th episode extravaganza! The truth behind if it takes 10,000 hours to become a master at anything + the value of effective communication. (3:28) Keep calm and abstain. (24:42) Why it's NOT ok for us to say a food is good or bad? (33:00) #Quah question #1 – Chocolate milk is said to be the go-to drink after a workout. Do you believe that’s true? Wouldn’t all the added sugar offset any health benefits it has or is it an acceptable blend of protein and carbs? (45:45) #Quah question #2 – Are stimulate free pre-workouts worth taking? If so, what brands? (56:29) #Quah question #3 – When looking for a trainer, what are good questions to ask or qualifications to look for? (1:05:46) #Quah question #4 – Is operating a gym a worthy investment? Can you talk about the business side of operating and managing a gym? (1:13:20) People Mentioned: Joe Rogan (@joerogan)  Instagram Jason Khalipa (@jasonkhalipa)  Instagram Products Mentioned: March Promotion: MAPS Aesthetic is ½ off!! **Code “BLACK50” at checkout** Skinny Dipped Almonds   **Code “mindpump” for 20% off** Mind Pump TV - YouTube Sal’s post on abstaining NBA Star Klay Thompson Joins Built with Chocolate Milk Campaign Milk: It Does a Body Good? - The Weston A. Price Foundation Is Raw Milk Safe - The Weston A. Price Foundation Chocolate Milk Refuels Muscles After Workout Why Bodybuilders Are Pounding Down Breast Milk - ABC News Legion Athletics | Supplements | Better Ingredients & Results Four Sigmatic **Code “mindpump” for 15% off** Organifi **Code “mindpump” for 20% off** Mind Pump Episode 638: Jason Khalipa Red Dot Fitness Mind Pump Free Resources

If you want to pump your body and expand your time. Let's see if you enjoy it. This is what we talked about for the first 42 minutes. We talked about our upcoming 1000th episode. God, I can't believe we've done a 1000 episodes almost already. That is a milestone. That's awesome. Then we talked about skinny dipped, our favorite,

almond snacks. These are almonds lightly dipped in a thin layer of unbelievably delicious chocolate. The macros are really good. So if you're watching your macros trying to maintain a lean body, but you want to eat something that's delicious, check out Skinny Dipped and we got you a discount. Here's what you do. Go to skinnydipped.com forward slash mind pump and use the code mind pump to get 20% off. Then we talked about what it takes to achieve mastery over a subject, and then Adam brought up my Instagram post that I talked about on abstaining or abstinence,

not necessarily complete abstinence, but rather managing yourself in modern life. And that one actually got a little controversial, so you might want to listen to that part. And then we talked about good and bad foods. and that one actually got a little controversial, so you might wanna listen to that part. And then we talked about good and bad foods. That's right, ladies and gentlemen, some foods, not that good, okay?

Everything's not great. Soot-chitch mental. Then we got into the fitness portion of this episode. The first question we were asked is, is chocolate milk a good post workout drink? Apparently some studies have come out showing that milk or in particular chocolate milk is just as effective as protein shakes for replenishing glycogen and helping with recovery.

So we give our two cents. The next question are pre-workout supplements without stimulants worth taking. And with that, we also talk about the pre workouts that we like and what we like to take before we work out. Next question, this person is looking to hire a personal trainer. What are the good questions to ask? How do I know if this trainer is gonna be a good investment?

And the final question is opening a gym, a worthy investment. We talk all about what it takes to open a gym, what it takes to open a gym, what it takes to run a gym, and when we're gonna open a gym in the future. Also, three days left, there's only three days, 72 hours, for the Maps aesthetic, 50% off sale. Maps aesthetic is one of our most popular maps programs.

It is the program design to train you to sculpt and shape your body as you see fit. It's a body builder, physique competitor, and bikini competitor inspired program. It has a lot of volume, so your workouts going to be hard. Some of them are going to be kind of long and you will be in the gym five days a week, but it is very effective. Here's how you get 50% off. Go to maps, fitnessproducts.com and use the code black50black50.

Also, we have other maps programs on there. If maps aesthetic is not right for your body or for your goals, I guarantee we have a program that will work for you. Go on that side, go check them out, pick one for yourself. Again, it's maps, fitnessproducts.com. And the code for 50% off maps aesthetic one more time,

black50black50. You know what's coming up? Hi. And the code for 50% off maps aesthetic one more time black 50 BLA CK 5 0 You know what's coming up. Hi, the are fucking thousandth Episode are fucking thousand extravaganza. It's that's a major deal Did you we I'm a podcast have made it? I can't believe we've done that many thousand episodes and Justin hasn't gotten any better So weird That's not how many thousand episodes and Justin hasn't gotten any better. That's pretty good. That's so weird. You know what? Just because coasting the entire time. We should have people do the mind pump challenge.

Listen to some old episodes. God, don't do that. No, it's embarrassing. A thousand episodes, that's a lot of talking. It is. You know what I'm saying? I'm exhausted. You know what I was thinking about the other day?

Is how, think about this. How many friends do you have, or people, forget that? How many people in your life do you have? That you literally sit down and talk, like deep conversations, 10 hours a week. Dude, that's the thing that's hilarious. Like, like a thousand episodes of us having conversations is more than any other friend I've even had.

That's crazy, do you know what I mean? I guarantee I've not talked to my friends at that many times. That's why I feel like, because I've only known you guys for four years, right? But I feel like I know you guys way better than that. Well, yeah, no, my deepest darkest secrets. When Katrina and I eventually make the time

to go get married and stuff like that, I have to have the three of you in my fucking wedding. I mean, just it's mandatory. I would be butter right It's like I was not planning on those three extra slots. I could have reorganized it Sterling everything. I was just like I can't light my like my friend who I talked to like once a month or something like that Slide in there before you guys. Oh, and you know, and you know, we'll make the best speech, bro Yeah, we know a lot of shit. It'll, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, Yeah, what happened? But I like the way we set this up because we're having a live audience of our fans.

Oh, dude, can I tell you how excited I am about that? I feel like just the energy, like when people come in and we've had, we've done it a few times with just like two people or so, but just to have like some extra people there kind of listening in makes a total different dynamic. Yeah. Oh, earlier, Rachel was asking if they should get snacks or something while they're waiting out in the lobby. Yeah, I wanna at least hook them all up with like a skinny dip when they come in.

Oh, look at the chat, it's a good idea. Get them hooked. Yeah, get them hooked on the chat. That's what we do. Yeah, it's like once everybody tried like a drug dealer, half of it's people like, oh, you guys, you got me. I'm getting all these DMs of skinny dip. I found it at CVS, dude, I just been eating them like crazy.

It doesn't make any sense. The secret though is to not buy the big, I get, you know what I do, right? You have to not buy the singles. You can get mad at me. Don't buy their big packs. Like you got to buy the little individual ones. You know what I do, right?

Is that all I'll take? I take a few bags home at a time. I leave them all here. Otherwise I'll eat the whole damn thing. I've been doing the same thing too, because we got all the boxes here. And before I was bringing them home to Katrina, we were put them in the freezer.

Forget it. Yeah, we were just plowing through them. So now it's the same way I'm gonna take a full. But I can't, you know, it's funny back in the, when we first started, remember our flow would get messed up when other people were in the room. It, yeah, it did. And now it's not, it's different now.

Yeah, now we're good. Yeah, I don't know. I think we're just, we're a little uncomfortable with it. Initially, but I think, yeah, I think we can feed off it. That's why I'm really curious to see how this goes down because this is the most people we're gonna have, like, watching us actually do a real podcast. I feel like, I feel like Doug's getting a nervous look

on his face with the chocolate almonds. It's like the technical. No, I think you see like the chocolate almonds all over the floor getting in here getting messy. So I don't want to mess that up. Put visqueen everywhere. You're not, what's visqueen? It's that like plastic sheets.

Oh yeah. You ever do the slip and slide with visqueen? No, is that the Western oil party you tried to invite me to? Yeah, it was, it got freaky. Sorry I missed it. Yeah. Anyway, you were invited. There won't be a single skinny dip dominant on the floor.

Those fuckers will eat them all up. Eat Excel. Yeah dude. You don't drop that. Okay well good. Doug looks nerdy. He gets that nervous look when we saw it. Most food has a five second rule.

Skinny dip is so good. It's like a five hour rule. Like I look, oh, when he's still got him. Yesterday it's still good. It's fine. Picking the episode got the chocolate film on it. Okay, it's just not good. So a thousand episodes that's got gotta be a minimum of 2000,

it's over 2000 hours, right? Would you say, would you say it's about 2000 hours of what it's talking? That's saying, two hours every single episode. Well, because summer, it averages out to like an hour and a half. That's what I would say. I would say that. Well, we have some, like our interviews sometimes,

I've got, yeah, I guess you're right. Because then we have had some that are only 50 minutes. So it's like 1,500 hours of talking. The thing that I think is interesting to me about that, we are talking about this a while back to somebody who's been listening since beginning and I'm like, oh man, you guys are gotten so good compared to when you started.

I'm like, you know what's crazy is, we haven't even hit the halfway point of being considered a master at your craft. It's 10,000, I know. Yes. We're not even close. And I of being considered a master at your craft. It's 10,000 hours right? Yes. We're not even close. And I don't know if you guys remember, I remember there was a clear distinction

between my style, my training and coaching ability after I'd reach beyond 10,000 hours. Once I had put that 10,000 hours in, I was a much better trainer than I was before that. Oh yeah. It takes those reps, man. Yeah, you just look at your client and you just know exactly, like, okay,

I'm gonna do all these things. Actually, I have a, I have a, I have a, maybe some bad news here. What? So let's say you were a trainer, and from day one, you did 40 hours or 40 sessions of training a week, which is a lot for personal training.

It's a lot of training, right? So if you're doing 40 sessions a week, which is a lot for personal training. It's a lot of training, right? So, if you're doing 40 sessions a week, 40 hours, and 10,000 hours requires expertise, divide 10,000 by 40, that's 250 weeks of training to be considered an expert. So, it's divided by five. So, divided by five to six years. No, that's 250 weeks, divide that by... It's 52 weeks in a year. Is it? Yeah. So, it's six years. No, that's 250 weeks. Divide that by... It was 52 weeks in a year. Is it?

Yeah. So it's five years. Yeah, about five years. That's a lot. I did the math wrong. I was like, what's that? You like who never, yeah, he's like,

he's never achieved it. Yeah, bro. Come on. Still take that from us. That's exactly what he was thinking. Sorry guys. We were never experts. No, well, you remember it.

So after you left, we were never experts. No, well you remember, so after you left, no wonder. Yeah. I was like, I can get better. Yeah, I'm sorry. I can get better. After you left, maybe by now. I only count to 12.

Yeah. When, after you left 24-hour fitness, they started to do this, these patches, where you would get like the 5th, when you hit 5,000 hours. Oh, really? Yeah, I forget what they call them. But that's part of the minimum requirements to even become a master, or at least this is what it was.

I don't know if they had the same rules, somebody can DM and tell me if it is. But they used to be, you had to have three national certifications plus 5,000 hours of training clients before they would consider you a master trainer. And then give you the black shirt. Which I thought was cool because I think there's for sure a lot of truth to that, man. There's the trainer. I don't know if the number 10,000 is, I don't know where they came up with that, but seems to be pretty accurate to me.

Well, but think about this way, dude, how many years will we have the podcast that hit 10,000 hours? Well, I mean, we never, I mean, we're just not that good. Look at 70. Well, think of this. Joe Rogan is as good as Paul, he's considered one of the best podcasters, right? If not the best podcasters.

He's on episode 1400, I think. Right. And not only that, dude, did 20 years of media before. He did. So yeah, that all counts to stand up. Yeah, that all counts. Like we didn't we didn't have any sort of practice like that. I mean, it's true. Yeah, so no, I 100% agree that it takes that that 10,000 hours before you become a master at that.

There's I mean, look at the growth of the show or our skill sets today just going back. And would you figure the math was 3000 something? We're not even at the halfway point, right? For what? How many hours? Yeah, how many hours? Oh, we're like, well, even if I said 2000 hours, that puts us in. That's four.

It took us four years to get there. We'll be here for a little while. Yeah. You know what I mean? Well, I think you think include YouTube, right? So you would, you would include all media that we've had to shoot, right? Or anything that we've had to record our voice. Yeah.

So you would also add all the YouTube videos. Any appearances on other shows? I just, yeah, right. I'll just interview some things like that. So you'd add all that. I just feel like it takes, for me as a personal trainer, I would say, boy, I didn't really really get good until like eight to 10 years into it.

I think it took about that long, right? Yeah, well, I mean, that's for me, that's about how long it probably took, because as a trainer, it's just a whole nother level. Yeah, as a trainer, I got a ton of hours because I was working, I mean, I was working 10 clients a day,

six days a week, seven days a week sometimes, but then I was quickly promoted. And once I was promoted, I didn't train nowhere near that many hours. So it probably took me 10 years before I reached, that 10,000 hours of actually training one-on-one clients. I would guesstimate. Now, what do you guys think is the mechanisms behind that?

Because I feel like it's almost, because I'm gonna try and apply it to training clients because that's the thing that I've done the most, right? And I don't think it has anything to do with the knowledge that I gained. I didn't know more knowledge at 10 years than I did it, necessarily at five years. I think it's just the pattern recognition.

That's what I think. It's intuition. Yeah, because it almost becomes like predictive, like when you show up, like even if they're gonna ask a question, I know what they're gonna ask. Right. It got to that level where you're just like, wow, okay.

Like I literally, it didn't take a whole lot of effort at that point because it's like you, you just know, you show up and you know. Well, if you were to break it down and look at like, you know, the top 10 excuses why clients don't purchase training, the top 10 reasons why clients don't see results, the top, I bet you we could come up with a list and we'd all probably agree on that. Like pretty close, right? When you say like the 10 objections, 10 reasons why someone fails, right? The 10 reasons

why someone's successful. And then I could take that number and then I could probably multiply that by, or say that, okay, of those 10, I've seen 50 to 100 people of each scenario. So I've got to practice that exact scenario, that person who's gonna tell me this objection have these problems probably failed this way. So it becomes very predictive, like Justin's saying, like instantly, I see you say a few things and I already kind of know where you're going to fit in. You're like,

okay, you're this person. I mean, I was just having this conversation with Katrina because a lot of her co-workers and friends of hers are always trying to get her to get me to train like one of them or their spouse or like, hey, you know, how much will I pay out on this? I'll pay him to do this and I talk a train all the time. I'm like, you know what? Like, I've already talked to some of these people before and I've given them some things that they need to do first and they don't do it.

So I already know what kind of client they're gonna be. I have no desire, like there's not enough of money that you could offer me that would get me to go like, okay, let me train this person because I know I'm really not gonna help them. They just want, they think that I'm the answer. They think that me, I'm gonna give them some magical workout or some magical diet

that's gonna get them these great results. What I know is they're not willing to put the simple work in of doing X, Y, and Z. Therefore, I know the effort that I'm gonna have to put in to just kinda limp them along, and I'm just not interested in that. And so, and I don't even have to start training them when I already know.

So that's just from my experience. It's almost like it becomes, I don't know who said, I think it might have been Bruce Lee who said this quote, and I was trying to find it, but I couldn't find it. Well, something like, I don't punch, it punches on its own or something like that, he used to say, where it's almost, it becomes intuitive. You know what I'm saying?

Where maybe the first 10 years of training clients, a lot of what I did was a conscious thought. Like here's the process, here's what I need to do, here's what needs to happen. After a certain point, it became automatic, like breathing. Yeah. And I think that's the difference. It's like the difference between, you know,

knowing something and the difference and between that and actually knowing it. Like the patterns, like you said, you've solidified it in your brain. We already know that our brain already works in a predictive mode. It's just you've seen this story enough times. You're already five steps ahead.

I think it's the same way in leadership. Like I've actually probably spent as much hours, probably more hours leading trainers than I actually did training clients. I spent as much hours, probably more hours leading trainers than I actually did training clients. So even my conversations with staff and people, like I feel like I'm on another level of like, I already know what this person's gonna say,

I already know how they're gonna react. I know if I say this, this or this, it's gonna push them in this direction. If I say this, this, this, this, it's gonna push them in that direction. And so when you've done that so many times, and now I don't have to think about all that when I go to have a conversation,

it's just my brain to do it. Yeah, you just do it. I just have the conversation, but I'm subconsciously aware of all these different pathways it could take based off of how I guide the conversation. So I think that I really do think everything that I think is basketball. I played basketball for many, many years of my life

and probably wasn't that good until I hit about the 10,000 hours of consistent practice over. Oh, you know, like if I throw a ball at you, you catch it without thinking about the fact that you can catch it. I'm saying, yeah. And I think that's the same thing when you have that much experience,

you're doing what you're doing. And really the thing is, who was it I was talking to? I was having a conversation about this exact thing about our podcast and what we've done. And somebody had, oh, it was on Instagram and someone was asking me questions, this person has their own podcast. And they were saying, how did you guys know

how to communicate what you're communicating? And they said, well, first of all, none of us had any experience podcasting. None of us had any experience with media. We had lots of experience communicating fitness and health, though. That was, we had tons of experience doing that. So when you listen to the podcast, especially in the beginning,

what you hear is very amateur, low experience media guys who can communicate fitness extremely well. That's what you heard earlier. That's a great point. And as we get better, what ends up happening is we refine our media skills, but that the message is what we've been communicating forever. So that's not something that we need to develop 10,000 hours on. It's the same communication. The same stuff I communicate on the podcast is what I've honed over the last 20 years.

Lots of good points. Talking to clients. I mean, you probably noticed this, just everything you've told your clients for that block of time, that 10,000 hours, but now we're repeating again. So now you're compiling upon that knowledge, preceding that, which is, it's pretty trippy to think about. And that's why I know that a lot of these modalities

and these ideas, like they keep resurfacing, or they, you know, but we see a lot of these modalities and these ideas, like they keep resurfacing or they, but we see a lot of concerns with certain diet trends, certain fitness trends. And so I think that's why we can kind of see how it all plays out. We try to communicate that. It's kind of like that question we just got asked the other day about programming

and how, what if the science comes out and says that, you know, training frequency doesn't matter as long as the volume is the same. And it didn't matter because there's so many other factors that we're actually thinking about when we give that advice. It's not just. It's not just what the science says for six month period or whatever. Right. Yeah, exactly.

The other thing too is that this person, person was asking me, you know, hey, you guys are kind of bro, you know, you work out this and that, you make those, you know, same kind of joke, but then you guys are super vulnerable. And you guys talk about your insecurities and your weaknesses and your problems. And they're like, well, you know, why do you guys do that? Where did you guys get that from? And I was thinking about that. I'm like, yeah, it's kind of weird. Like, you don't see too many guys who are, you know, willing to do that. And then I thought and I said, Oh, that we learned

that from training clients to the percent. One thing you learn, one thing you learn training people for a long, long, long time is you start to learn how to be able to touch them in particular ways to where they can hear what you're trying to communicate. And one of the best ways to do that is to be vulnerable yourself. That's how you pull them in. Part of communication, actually the largest part of communication is listening. And also being vulnerable yourself. People can relate to you and we'll start to hear what you have to say. And I remember learning that as a trainer where I stopped feeling like I had to be the

guy that had all the answers. I stopped feeling like I had to be the guy that had all the answers. I stopped feeling like I had to be perfect. Once I started opening up and being vulnerable and sharing my own insecurities and weaknesses, I was way more effective as a trainer. So that, I'm like, oh yeah, I learned that too. Well, it's just like becoming a trainer. Because really what you're doing for 10,000 hours as a trainer, what we're talking about, isn't training people for 10,000 hours.

Majority of what you do is conversations with your clients. The knowledge of how to train people, I mean, you do develop that as well. There's an intuition around that, but it's how you communicate to them and how you listen to them. That's what really develops over time. I think it's important to bring yourself down. When you're getting ready to tell somebody really rough news or tell them they're doing a bad job or some of that, one of the easiest ways to get them to open their ears and not

build up a wall is to explain to them that you've challenged in an area the same way. It's the same thing with leadership, right? Like when I'm about to deliver hard news to somebody on the staff or have a challenging conversation, I acknowledge the difficulty of what I'm about to just challenge them on. The same thing goes with a client. Before you do that with a client and you tell them they're eating all these bad foods and they're making good choices with their exercise.

Before you just drop that hammer and you point the finger, you go like, oh, man, I know how hard it is to do this. Normally, one of the best ways to do that is to share a story about yourself where you've fucked up or you've had a hard time. So you can feel like you can connect and relate to that. So then when you deliver that message, there are a lot more receptive to it.

So that otherwise is gonna build a wall right away. And that's just the art of communication. So I think, and it's something too that I see wrong in our space. And I think we all do is, you know, this, a lot of people in the fitness community put themselves up on this pedestal, right? Where they, they get shirt ripped and shredded and it's all the motivational angle and it's them preaching like you should do this, you should do that.

Where the angle that we came from was, here's all the mistakes that we made over the last 15 years. Like I did a lot of things the wrong way. I'm here just, you can avoid them. And I just want to share with you my experience and what I've learned from that, take with it as you want. You know, and I think that approach

in just communication period. And the irony of it is in our space, people who are on the fitness space, they have some of the biggest personal problems. Most of them have terrible body image issues, terrible insecurities. This is what motivated them to be so driven to achieve their ideal of perfection.

And it can definitely be, to me, a little bit annoying when I see people projecting this false image. When I know, I know what it takes to look and be that way. And a lot of it was driven initially, and maybe not at the moment, but initially was, man, I really hate myself. And I'm gonna try to become this perfect person. And I wish I could just sit down and talk with them,

be like, look man, if you're just honest and real, you'll be way more effective at what you're trying to communicate. People will listen to you far better. Problem is, many of them are still lying to themselves so they don't, they think they're being real. They're still in it. So I have empathy. Like I have empathy because I see it and I go like, I remember when I was in it. Yeah. Oh yeah. Yeah. I think you just, you don't know you're in it, right? You are justified in your head. Like, oh, I look this way for this and they're just

silly. They don't have the work ethic or they don't have this. So you start making these reasons up in your head. Dude, I was so convinced for a long time. People just don't have the fucking work ethic. They're just lazy. Is that a part of it? I mean, you could say it in a rough brutal way, sure. But it's way more complex than that. Way more difficult than that.

Again, I learned this a long time ago with one of my clients who it was this gentleman who was just extremely successful in business and I asked him like, how do you do it? And he said, he goes, just follow these steps. If you follow these steps, it'll work. I remember thinking like he thinks it's so easy, but it's not. It's not that easy. And I remember thinking this same guy who wants to lose 50 pounds who struggled with his weight his whole life, I think it's so easy to get lean. He sees out, it's difficult. It's the same fucking thing.

He's just in one area, he's found, he understands how simple it is in one area. I understand in another area, but really it's all the same. It's the same thing. It's climbing Mount Everest. It's one step after another, no matter what you're trying to accomplish. And it's difficult. It's fucking hard. So when I look at somebody who's having a struggle,

rather than being like, you know, you're lazy, how many areas of my life that I struggle with, that I still struggle with, I bet it's just as easy for other people to succeed in those areas that I struggle with. That's when you start to become more effective. Anyway. Speaking of our space, I saw you stirring the pot

with your post last night. Oh man, you're gonna bring I saw you stirring the pot with your post. Oh, man, you're going to bring that up. I'm going to bring it up because I thought that was great. Well, I thought was well written, man. It was, I love when you get, you know, a little fire up your ass and decide you're going to, going to, going to write something like that because, you know, it's been the message in our space for a long time. And I love that it's not coming from judgment. Like it's not you, you're not judging others for their decision to have multiple partners

or like that. I don't think any of us are anti-someone doing that, but I also think that there needs to be a voice on the other side of someone making reason for why it may not be the best for a lot of people that are following a lot of these people that are putting that message out. No, I think this needs to be balanced out.

Yep, modern life is 100% gonna be healthy and have meaning and purpose in life and to be fulfilled in modern life is gonna be all about structure and abstinence only because we are afforded every single thing that we can ever want. When you say that, I actually don't think modern life. I think life has always been this way. I think it's just different stuff.

I think it's at a faster pace. We have this ability to connect right away and see so much more than before. But you've always been that way. No, you're right. I 100% understand. The reason why I communicate it that way, Adam, is because I think it resonates with people, because I can use a few examples. Like, you know, 5,000 years ago, you ate healthy

and you weren't obese because you kind of had no choice. Right. What you killed is what you ate and what you could grow, what you found that was growing is what you ate. Well, didn't they? And so you just, you didn't have obese people because it wasn't an option. Was it, wasn't like obesity, like connected to like wealth?

Well, yeah. Like you were, if you had an ability to get fat, you must have been rich. It was almost like in all the chicks. Yeah, no, it was, you were likes, that was like a big deal. I think people are starting to discover this understanding because they're being given everything that they think that they want.

You know, it's no different than a child. Imagine giving a kid everything that they think that they want. It's no different than a child. Imagine giving a kid everything that they fucking wanted. You know, there's a reason why they call it spoiled. It's not a good way to be. So here's a good example, okay? There are a lot of young men today who are talking about pornography far differently than we did when we were kids.

There's a lot of men today who are saying things like, oh than we did when we were kids. There's a lot of men today who are saying things like, oh, I don't look at pornography or I limit my use or I restrict my use or I go through a week of fasting off pornography. Now, why are they saying these? These are young men that are saying this because they now have access to so much variety

of pornography and things that when we were kids, instant access. When I was a kid pornography was limited, just it just was. It was very difficult to come by. And I always make this joke, but I'm not even exaggerating. At 13 years old, I literally could have gotten

some kids bike for a dirty magazine. Not even joking, a kid would have given me his fucking bike, of course. For one, that's how difficult it was to come by. But today, because it's so accessible, now kids are starting to see the really glaring negative consequences of having all this crazy amount of variety of visual stimulation, and they're having erectile dysfunction, they're having problems with their relationships.

And so they themselves are making structure. They themselves are saying, okay, I need to create some practices because this is just not working for me. And modern life means you have access to insane amounts of food, variety of food, cheap food, hyper palatable food, any taste, any flavor. I mean, food is like pornography. It's just, it's everywhere whenever you want. I could walk out the studio right now.

I could have Chinese food, Indian food. I could have crackers, cookies, chips, sugar, fat, salt. I can do whatever I want. So I have to develop structure and practice around that because in the past, I didn't necessarily have to do that again, 5,000 years ago, nobody was thinking themselves. I gotta watch my calories and my macros.

It was just fucking, it's just how you naturally were. Same thing with activity. Today, you have to schedule activity in your life, because life, we've done such a good job of eliminating the back breaking strain of grueling natural life. I mean, if you go back hundreds of years ago, people's backs and knees and hips hurt

because they were moving too much. It was too much strain. So much labor is like activity involved with everything. Today, as a personal trainer, I can say with full confidence that 90% of my clients back knee hip neck pain is not from strain and labor, it's from inactivity. The total opposite, our bodies are withering away

with things like osteoporosis. You have muscle loss and even obese people, they used to think that obese people would have more muscle because of the way and they're finding that they are actually suffering from muscle loss as well. So we have to develop structure and practices around activity just to keep ourselves healthy.

Well, we are also in a time now where we have many methods that are effective at preventing pregnancy. We have methods of preventing, you know, sexually transmitted diseases. We have easy access to each other through communicating through apps. It's very easy to find people

who just wanna have sex nowadays, even if you're a man. Like for a woman, I think that was always kind of easy, because guys are usually, you know, we're far less selective. But for a guy to find women who just want to have sex, in the past, was kind of difficult. You have to go to special areas or whatever, and the prostitution existed, you know, for stuff like that. But nowadays, you go on an app, and people are like totally open and eager.

Nothing wrong with that. It's all voluntary. Nobody's hurting each other. But I think what people are gonna find is that that itself can also cause lots of problems and it takes away from the traditional building, relationship building, long term, meaningful type relationships and also the devotion and the,

what's the word? The difficulty but also the growth that comes from being, like, you know what? It's just, yeah, you know? So that's all my post was about. And that's a couple of people got mad and like, I'm like, look, this is not a moral, immoral thing. That's not what I'm saying at all.

I think it's just so new. I think that a lot of people haven't even wrapped their brains around that fact that everything is that accessible. And, you know, we should actually start thinking now about putting boundaries and structure around it. So that way, we live our most optimal thriving life. And that's really what it's about, regardless of your moral standpoint on all those things.

As a human being, you have to be concerned about getting sucked into whatever indulgences are immediately available to you. Yeah, to me, I always look at a great example. I've used this many times as celebrities. You have people, celebrities are having incredible, they've always had, right? Ever since the celebrity existed, incredible access to everything, access to drugs, access to sex like crazy. I mean, if you're a rock star or a hot, you know,

famous model like sex was always super available, you know, food, money, whatever they want. And yet the depression and drug abuse and suicide rate among celebrities is insane. You think to yourself, here are people who have everything that I think that is so that I want money and good looking people and yet these people are miserable.

And then you go and you talk to these people who seem to be just happy but not in the ecstatic way, but kind of happy and fulfilled in life. You're everyday, regular moms and dads or even your spiritual leaders who seem to be at peace with things. And you look how they live and you're like, wait a minute, these people, you know, they don't seem to value all these other things that we think that are super important and they're doing much better. And I'm saying you don't need to become a monk.

I'm just saying that gives you a lot of answers in that case. What do you think, you know, you attracted some of these people to them? I for some reason this still triggers me and I was trying to unpack that for myself. Like why does that annoy me so fucking much that I wanna get on your post and fire at people? And it's this notion that it's not smart or it's not good for us to label foods good or bad.

Oh, that part. Yeah, you get people that start to defend that that statement so much that it bothers the fuck out of me. It bothers me that we can't and I understand so I get right where it's coming from it's like oh it's not it's not smart for us to demonize food and then you get these people that get into these camps and they they turn in like oh my god sugar will kill you and like no no no no I'm not trying to be like that at all, but why is it not okay for us to accept that there are, because is it a better way?

I can't categorize it and put a hierarchy behind it. Is it wrong with that? Is it not okay? So okay, we can't say good or bad food. So then can I say there's good food and there's much better food for us? Right, like better options, better ideas towards food. Like I was joking out there in terms of like water.

Nobody questions that there's bad water. You know, it's gonna give me dysentery. Like things are gonna happen as a result of me consuming this. Right. Why wouldn't it be the same? You know, maybe it's on a lesser level. Like maybe it's long term, like these chronic illness issues.

But, you know, we don't wanna look that far into the future. We wanna know, well, you know, as long as it's not like giving me cancer like tomorrow, you know, we don't want to look that far into the future. We want to know, well, you know, as long as it's not like giving me cancer like tomorrow, you know, it's fine. It's not bad. Yeah, I, you can't, I mean, look, food obviously isn't, it's, it's, it's, it's, from a moral standpoint, it's not doing anything. It's like a, it's making choices to do bad things. Right. Get that. Yeah. But there's food that's good for you or better for you and food. That's not so good for you. I think what happens is people, when you start to label things as these are better,

these are worse, and then you make the choice to do the worst thing and you're aware of it, you don't wanna feel. You don't wanna feel that. You don't wanna say to yourself like, oh, I made a bad choice. So instead of feeling that, which is responsibility, I hate to say it, it's like taking responsibility.

Instead of saying that, you just, oh, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, some things are better for you and some things are not. And that's all, there's, by the way, listen, taking responsibility as hard as it feels is empowering. It's not the opposite. It's very empowering. It's empowering for me to be like, oh, I'm going to eat some pizza.

Not that good for me, but I'm going to do it anyway. Why? Because I own the consequences. I own my decision, rather than being like, that's all good. Everything's fine. We'll see where that lands you. Look, every single day you make decisions, okay? And your decisions are based off of something

being better than something else. So for people who say, it's nothing's bad and nothing's good, that's not correct. You are lying to yourself. Because today you chose food, and the reason why you chose food over other food, not eating is bad. It's because you decided that that food

was better than another option. So you yourself are making those decisions all the time. Now we're in the fitness and health space. We're just telling you some things are healthier for you than others. And some foods are just not healthy. Does that mean you should never eat them? No, sometimes you eat food for the taste.

Sometimes I enjoy food because it tastes good, and I know it's bad for me, and that's why I do. So I do things all the time that are bad for me because I enjoy the experience. Like I'll drink alcohol sometimes. Well, it's just not good for me. It's a spectrum like anything else. And why can we label foods as super foods?

Well, we can't say, you know what I'm saying? We have super foods. Nobody would argue that. Avocado is a super food. Okay, well, we wouldn't argue. It's not super for somebody with an intolerance. Exactly. It's not very super.

And your water, your water analogy is perfect, Justin, because it's like, if you drank some water that the next day you had diarrhea all day long, nobody would argue you had bad water. Yeah. Right? No, it would be like, well, Justin, no water is bad all the time.

All the time you drink that water. Right. So why is that different when we talk about foods? Because if you ate a certain types of foods, and that's all you ate all the time, what could potentially happen from that? OBCD, possible shit that you get out of immune issues. Also the motivation behind why you continue

to feed yourself in a way that is making you ill, like why are you still doing this? And people don't want to acknowledge that. And a lot of people don't. They don't want to acknowledge that. They're doing that because you see people who are obviously ill, whether it's like severe obesity or diabetes or other issues.

And they'll say things like, I love my body, I don't care. I just want to do whatever I want. This is about body acceptance and body love. And it's like, okay, well, there's two things here. One is, first off, you shouldn't hate yourself. That's very different. But number two, if you're really caring about yourself, you're not doing things that are hurting you.

You're not doing those things that are making you ill. Somebody who really cares about themselves, takes care of themselves. I can tell if somebody cares about their car. It's not hard for me to make that judgment oftentimes. If you're driving a car and it's full of garbage, you never wash it. The, you know, it's missing, you know, two of the rims

that you haven't changed the oil. It's about, oh, you have four red lights on in your car. I think I can say, or most people can see, you don't really care about your car. You're not taking care of it. So that's the same thing. So it's okay to say that some foods are not good and other foods are better.

There's nothing wrong with that. And if it makes you hate yourself even more, that's not the direction we wanna go. The direction is start to care about yourself, start to care about these things, look at foods in that way in certain ways, and understand food offers you more things than just its nourishment.

Like I said, sometimes the benefit you get from food is just the enjoyment of the food itself, and it's not the nourishment. You don't have to be an orthorexic of course. I think it stems from the same reason why I probably, and maybe this is why it triggers me, because I was in that, probably in that camp for a really long time. So if I go deep enough on why it is a bother me,

and I get irritated with people that think this way, it's probably because I thought that way for a really long time. And what I did was I drew my health based off of how I carried myself and how I looked. So if I'm lean, right. I had low body fat percentage, I had abs, I had muscles, I could play basketball, I could run, I could jump.

I was, what all these things, right? All these things that we would consider markers of health, I was good, very good at, right? And so, and yet, I was eating ice cream almost every single night. So, I guess in my head, I could see that, if you were to talk to that, that 25-year-old version of me, and say, well, I don't, why do you keep eating that bad food? I would probably get defensive and say the same thing,

and say, this isn't bad food. I don't, do I look fat to you, do I look like I have any issues or have anything going on with me? So I think that's where my issue comes from, or why it irritates me when I see it, because I think those people are still going blindly through. Like you're just, you're still unconscious about the decisions that you're making to the point where you're defending it so hard that you think it's bad for us to say good food or bad food Yeah, you know, it's funny is if I could snap my fingers and all of a sudden everybody

was You know really cared about themselves everybody's emotional issues were processed people weren't depressed or anxious and people felt fulfilled in their lives Would people still eat some of these foods? Yeah, you would still get them. People would still eat them here and there, but I think that consumption would drop considerably. I think a lot of the motivation behind why we eat some of these things isn't simply because I'm enjoying it for the sake of enjoying it. I think a lot of it has to do with and we know this is personal trainers. I'm doing it to deal with my stress, my boredom, my anxiety. I'm doing this to forget about other problems. I'm using this as a drug.

I'm doing this because of the context of the environment that I'm in, whatever. I think if you solve some of those things, you would just see the consumption start to drop. And I do get the idea of demonizing and how that can actually drive people in the opposite direction. Like if you have somebody who feels really shitty about Themselves or a child and that's right and that's in motivating them to eat terribly and you tell them you're doing something terrible

And they feel worse about themselves. They'll probably do it even right or you're talking to a five-year-old You don't want to say that's bad, you know, that's bad food. You're not trying to teach them that So I get there's certain places where you can you but when you're when you're on the platform We are okay. There's no five-year-olds listening to this podcast. There shouldn't be. There's no five-year-olds that's taking the time to read, Sal's long-ass Instagram post. These are all fucking adults we're talking to right now.

And so when I hear adults argue back with other adults that there's not good food and bad food, it's like, get the fuck out of here with that. Yeah. There's a hell of a, however you want to spin it and twist it to make yourself feel better, whatever. But at the end of the day, there are foods that are a lot more optimal for our body that serves us really well. And then there's foods that absolutely don't serve us at all. A visit on the physical health point sure may serve you in a way of, hey, I'm at a birthday

with my son and I want to celebrate and have a good time. Okay, understand that. But that's not who we're speaking to. We're speaking to people that are heading in the direction of like you said mask, you're using it to mask something else or addicted to or like in my case, you know, the way that the ice cream is little, it was a high, it's like a coke addict. That's how I feel about it. Like it's, I still feel that way about it. And I still play around and tested all the time. It's like, oh, it's been six months since I've enjoyed an ice cream Let's see what happens when I do that. I'm so I'm very aware of like you know going six months without ever having it to then

Introducing it and then going like holy shit now. I want it every single night It's like whoa, it's way back. It's crazy, dude And you know, so okay, so it's not bad food But there's something about that. That's not ideal for me,. And it's, it's looking at the end of the day, here's the deal. It's, it's a hard, long process. And where you're at is where you're at. Um, so at the end of the day, I want people to understand that this is not like judgment. We're not sitting here being like, you're bad and you're wrong and all that stuff. No, at the end of the, it's a long, it's a long, hard process. We've just, We've just worked with a lot of people in ourselves

and we understand what that looks like and we know what works. And what works is you have to take, you have to empower yourself, and part of empowering yourself is taking the responsibility of your choices and knowing that some choices that you make are not good for you and some choices that you make

are good for you. You gotta start there. Once you do that, I mean look, here's a deal. At the end of the day, you know, look at your life and there are consequences that are the result of uncontrollable factors and there are a lot of consequences that are result of the controllable factors. Focus on the controllables,

because you can't control, you can't control the other ones anyway. Focus on the controllables and the controllables involve you, your decisions, your attitudes, your actions, and some of the decisions and shit you've made, probably not the best ones, that's all I'm saying. And you can look at them and be like, okay, where do I go from here,

but you have to accept that responsibility. Don't feel bad because we're all in the same fucking, look, I'm in the same budget. Yeah, acknowledge it, take responsibility that every day you're gonna make decisions, that's it. If you can just understand that and know that food is a part of that process because you're the one that's putting it in your mouth,

I mean, let's somebody's force feeding you, but yeah, that's, and there's ways that's gonna benefit you and there's ways that's not. Dude, I know, look, I know how hard this is. I started working out and I started nutrition because I was painfully insecure about my body and I treated my body terribly. I learned a lot about fitness, but I also treated myself terribly for a long time until my body rebelled. And it required me to take a step

back, look in the mirror and be like, okay, what did I do to cause this? Did I do some decisions that were wrong for myself? And that was a tough process. That was a very difficult process. Took me a year to come out of that. I went through a divorce. This is after 15 years of marriage with two children. Do you know how easy it would have been to end that? And then be like, none of it was my fault.

It was all her fault. It was all whatever was all these other circumstances. No, man, I had to go and be like, all right, what was I responsible for? And that took me fucking years. Took me two years after to process all that. Very difficult to take that responsibility, because I have to also say to myself, all right, large part of that was my fault. But you know what, that's where you grow, that's where you stop doing that kind of stuff.

And it feels empowering. I know now, okay. I can choose, I know the kind of person I can be, and I can choose to not be that person anymore. That's fucking power right there. Yeah. Yeah. Yeah.

We call it. I'm going everywhere. Max. Quiles. Today's Quiles brought to you by Max and Obolic. If you're looking to maximize your overall muscle and strength, Max and Obolic is the perfect place to start. With a full 30-day money back guarantee,

there is absolutely zero risk. So what is your waiting for? Go to mindpromidia.com and get started today! It's the motherfucking wall. An evilist landed! Quee-qua- All right, our first question is from Mini Fig. Chocolate milk is said to be the go to drink after work out.

Do you believe that's true? Wouldn't all the added sugar offset any health benefits it has? Or is it an acceptable blend of protein and carbs? Did you guys know that built with chocolate milk, the campaign that's going on, they've signed some MBA teams in Oakley, Thompson. You have seen it. That's a big push for that.

Huge push. You know they came after us, right? Yeah, I don't know about it. Yeah, they came after us about a year and a half, almost two years ago, before they had launched. And I remember the hardest thing for us was selling the idea. You know, and here's the thing why we even thought about it because there is some truth to this. There's some protein inside the milk.

The amount of sugar right after a workout isn't as detrimental as you would think it would be. So, is it, and also when you talk about the people that promote things like brand shanel amino acids for recovery and so on, you get a lot of these benefits inside of milk. So it was an interesting campaign that they were running. I would imagine if I were to go dig deep into the money and see where it's rooted from, I would say it's probably

that's a big area. Well, there was a big area, the dairy industry is probably pushing the message. Of course, so milk itself, there's always controversy around milk. Is it good for you? Is it bad for a long time? We were told, milk is super good for you. You know, you need it for calcium.

Then we were told milk is bad for you. Here's the thing, high quality milk, organic in particular raw, non-homogenized milk. There's lots of studies done on them, and the Western A-Price Foundation talks a lot about this. If you can tolerate milk, so if you can tolerate dairy, dairy definitely has a place in a healthy diet. In some societies consume a tremendous amount of dairy. There's some Nordic countries, the Northern European countries,

you have some tribes in Africa that consume most of their calories from milk and beef and beef blood. This is how Justin Trussed justify his. Exactly. He's a type of VCC. He says he's African. If you can tolerate dairy,

there's a lot of healthy properties coming from dairy. And of course, he can be consumed in a way that's bad for you. Now, here's where this whole chocolate milk or milk post workout thing came from. They did a study where they compared a popular post workout shake, like your typical protein. I posted this study. Far shape, like almost four or five years ago. And they compared it to just drinking chocolate milk post workout. And what did they find? Both of them replenished glycogen at the same speed.

Both of them stimulated, you know, helped with protein synthesis. So they're amount of protein based on what they could test or what they were testing. There was no difference between the two. And it was a big joke. Like, are you spending all this money on all these, you know, supplements when you could just drink chocolate milk. A glass of milk. And there's definitely, you know, like I said, there's some truth to it.

Yeah, yeah, there, there, there, but is chocolate milk good for you? I mean, no, not really. I think the cool argument, it's chocolate, what do they do? I think the cool argument is it's not necessarily the most ideal thing after a workout, but it's not that far off from the fucking

that we're just highlights. But I think protein drinks really are. That's for me. That's why I get at it. That's not a healthy drink. Right. So that's what I think is cool about the study. Well, where do they get?

That's why I shared it. What do they get from, what do protein powders get their protein from? Yeah, milk, milk, what the fuck? And then when they throw carbs and what kind of carbs do they say that they put in for post workout? Yeah. get their protein from. Yeah, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no Sure as hell ain't beating some chicken thighs and freaking rice. Just have real food. And some greens. Yeah. When I was a kid, I went on a mass building,

well I was always trying to gain size, right? But I went through this period where I had just had the supiphany. Like, oh my God, whole milk is just high in calories and protein. Why don't I just drink a gallon of that every day? It gallons every day. So I would buy, I would ride my bike to the grocery store

This may have something to do with your telling me this may have some of the two-thrundel Let me finish the story. I know I know it's going I got on my buy and I see I used to have milk It wasn't a problem and I when I'd have cereal or stuff, but it wasn't like I didn't pound it right so then I realized It's I'm 15 years old and I have a job at this time So I get on my bike and I ride to the grocery store and I would buy gallons of full fat whole milk because I was at high school and what I would do is in the morning before school I would drink half a gallon. There was a half a gallon straight to the dome. It's crazy Before school. That's so much and then the rest of the milk I would have when I get home from school

So I'm drinking a gallon of milk. And how many calories in a gallon of milk? A lot. It's insane. I don't remember the number. But how many glasses was that? I drink it out of the cart. Oh, you just drank out of the cart. Oh, yeah. I would get the plastic jug. I'm in beast mode. Yeah, and I would just chuck it right. Yeah. So I did this for, I don't know, a few months and I did. I gained weight, of course. Yeah. Because I've consumed thousands of calories with the, you know, milk or weight of course. I could see thousands of calories worth of milk or whatever. And then it started to fuck me up. Then I would drink it and I'd go to school and I'd start farting in 20, 2380 calories.

No, that's not on fat. Oh, no, that's full fat, 2380. So I was obviously, I increased my calories by 2000 or whatever. So then I'd be at school. My stomach would be making noises. I'd be farting and stuff. And then I'd turn into like,

I had to have like a midday shit at a school which nobody wants to take a shit at school. Oh yeah. I mean, I used to walk home from that. For the source. Yeah, we're not doing that. So then I was like, what's going on? So then I had a friend who's like,

oh, I told my friend, I'm like, dude, I can't have, like, milks making me have the shit. And he goes, oh, have you seen that new milk? This one just first came out? They have that new lactade milk. It's for people who can't have milk. It's like, what?

So then I bought a gallon of lactade milk. And then I could have milk again. I was like, this is cool. So then I drink a gallon of that every day. That lasted for a few months. And then my body said, fuck you, and then all milk went bad. And that was it. I'll screw it after that.

Could no longer have any dairy because of that. You went too hard, bro. I definitely killed myself with that. But yeah, no, dairy can totally be healthy. It can be a healthy part of a diet. Eat it. If you're gonna have dairy, do not go non-fat. They're finding that the fat in the milk

helps with the absorption of some of the nutrients. In fact, if you feed animals, non nonfat milk, they tend to have issues. Pasturization kind of destroys some of the enzymes in milk, so I'm not saying go get just some raw, unpasturized milk from anywhere, but you want it from really good quality sources. And raw milk from good quality cows, perfectly fine. Did you know that non-pastorized raw milk from really nice sources? If you put it out and you leave it out,

it doesn't go sour. It just turns into cream. Yeah, turns into cream. Whereas if you get the pasteurized stuff, you leave it out, it goes bad. That's because the raw milk has got beneficial bacteria that balance out any protective, you know, negatives. So what is it?

I mean, in terms of, I read something about, in course, this is about cheese. But I just picture them opening up in the center. No, I just picture you. I guess. What kind of benefits do you have there, girl? I've already. Yeah.

No, just the February. February. February's got all these benefits. Like way more easier on the stomach, a lot of it's helpful to digest. Like so there's certain like as it goes to that process, like I don't know for like the kind of bacteria that that cultures with it that allows more people because like lactose was the big issue right for most people with like an intolerance. But for some reason like cheese was different.

You also lose some of the digestive enzymes through that process, too. Well, so raw milk has some lactase in it. Lactase is the enzyme that breaks down lactose. When you pasteurize it, it makes it less tolerable for a lot of people. So some people who have a mild intolerance to milk can actually drink raw milk and not have an issue. As far as cheese is concerned, I have an issue with

dairy proteins and lactose, but some cheeses are so low in dairy proteins because they're mostly fat. And they don't have a lot of lactose in them that I can have some. Like butter, I don't have a problem with butter. I can have butter all day long and butter is, you know, that's milk fat. Ge, definitely not an issue. I can eat gallons of Gina. So higher on the fat content than the lactose? Yeah, it's the milk proteins and the lactose that people tend to have an issue for. It's funny, they identified a gene in northern Europeans that allows them to continue to digest dairy even until old age because children, human, usually can produce the lactase enzyme.

That's why they can have breast milk, because breast milk contains some lactose in it. And some babies are lactose intolerant, but most of us can have breast milk. I know, okay, hold on. Remember what we just read that a new trend in bodybuilding was to drink breast milk? Oh yeah.

Remember that? You didn't bring that up on the show. Yeah, we never talked about that. Is this verified and... building was to drink like breast milk. Oh yeah. You remember that? You didn't bring that up on the shelf. Yeah, we never talked about that. Yeah. Is this like verified and actually, okay, who found it? You were sound like this has to be some troll account or something.

Yeah, is this some bullshit slide in your DNA? Bro, them about it. Post or something. I mean, I wouldn't put it past them though. That's the thing. It's like, dude, I could imagine if you were just an unscrupulous person, how easy could you sell breast milk to body Yeah, here's what I'm human to human way better animal

Here's how I would sell it 100% here's the sales pitch ready the average baby gains 50% more body New supplement Oh Tell me that's The could have put it in. The most growth you'll ever go through in your entire life. It's the human body produces the perfect food for this accelerated growth. It's like going back in utero. If you're trying to maximize your growth,

why not drink the thing that was designed for maximum growth? Oh my god, brilliant. Yeah, milk made from God. Yeah, moms milk. Drink, milk, and from designed for maximum growth. Oh my gosh. Yeah, drink. Yeah, milk made from God. Yeah, moms, milk. Drink milk. Yeah, from God. For growth. It's good for your brain, your bones,

and especially your muscles. Oh, anyway. Oh, yeah. Can we do that, Doug? Can we do that? I would love to do that. I'm pumped. Yeah.

Where do you harvest it? Pump milk. Just pump milk. But it's, it's, it's, it's, it's, it's, it's, I don't know. This is good, good batch batch some people will get it Next question is from Robin hold away are stimulant free pre workouts worth taking if so what brands? stimulant free sell stimulant free

We have this because I see no they don't sell that many do they most pre-work it like it's that's a hard sell I think I think when you're It's interesting. There's a hard sell. I think when you're, it's interesting. There's a market that's growing for this right now. And it's to counter the bad pub that stimulants have gotten and the overuse of stimulants. And so this is just how the market works. It's like we swing one way hard. That opens up the market on the other side for someone to do a counter product. The reality of it is the goal should be to not have anything.

You really don't need anything going into a workout. I mean, if you've... Maybe a meal if you're going to have a real long-haired workout. And even then, that should have been done two hours before. Right. Because you're not... You just so you know, you're getting ready to go do a long-haired workout and you eat right before you go do that, you're not getting to use that.

That isn't... It takes two hours on average to convert that over to use it as fuel. So the idea that we need to take anything for the workout is just absurd. Now, does that mean that I don't use stimulants? Sometimes fucking I do. Sometimes I'm like, I'm not, we talked about this other day about the 6 a.m workout thing.

I did one the other day and you put your ass on, I'm drinking a caffeine drink on the way over to the pool because I'm still wiping the crush out of my eyes. I am not motivated to go push my body at all. And so yeah, I'm using that. Now I also am aware. So the other day I was going, this is just on Sunday. I was going to workout and it was Sunday and it was midday and I went to reach to get a pre workout and I have my cover that I have in there and I was Sunday and it was midday, and I went to reach to get a pre-workout and I had my cover that I have in there, and I was like, I literally looked and go,

it's middle of the day, I'm not tired right now, and I put it right back in. So I don't want to get in the habit of doing it just to do it, so I think I'm aware of that, but the same time too, if you're using pre-workouts to get some oomph in your workout, to do it non-stimulant is kinda like. Yeah.

I don't see the... You know why that's strange to me? You know why that's happening, right? It's great. It just said it's the counter. They did such a good job selling us on the ritual of drinking something before we workout. They did such a good job that has now considered

part of the routine of working out. So the routine of working out used to be, you go to the gym and you work out. Then supplement companies did a good job and sold us so hard on the fact that you drink a protein shake post workout that that became the routine. Like, oh, you're gonna go work out,

you have to have a shake afterwards. It became part of the routine for everybody. I mean, I was told as a trainer working in a big box gym, that's what you need to have your clients do. And I bought into it. Then it became part of the ritual that you drink something before you work out. So now you have all these people who are like,

well, I gotta have a pre workout, but I don't want stimulants because caffeine makes me feel shitty, or I'm not supposed to have caffeine because I'm anxious or whatever. So what do I do? So supplement companies are like, here you go, here's something without any stimulants,

but it's got the citrulline that's supposed to give you a better pump, it's got it the beta-align, which helps with some stamina and endurance. Now it is true that beta-align, for example, may improve your ability to perform a little bit higher during your workout. And so I don't see a problem in taking something like beta-align before your workout,

but I'm gonna tell you something right now. If you're not hitting, firing at all cylinders, it ain't gonna make a difference. Like beta aline and pre-workouts and all that stuff, that should be save for the person who's dialed. Otherwise, if I give it to, like if I took an average person who, let's say someone hires me to train them, and they don't have any idea about nutrition,

they're, they're, they're, they haven't even worked out, or maybe they worked out in the past. Am I gonna waste any time saying, hey, take some, you know, pre-worked out, but no, why? It's not gonna do anything for them. It's, it's silly to me. I, I mean, it, immediately I think of the guy that like,

you know, orders a near beer at the bar and is like trying to hang out with his buddies and have a good time. Like, what are you doing, dude? You know? Just sit this one out. Yeah, exactly. You should have his old tools.

Yeah, his old tools. You know, I got my pre-workout, no stimulants. Cool story, dude. Yeah. Get out of here. No, it's not going to make, it's not going to help with muscle building, it's not going to help. You might get a little bit of a performance increase that we can measure in a test with

high performing athletes for something like beta-align. That would be the thing. That's the big one. Yeah, that's the big one. You can buy that cheap. That's what everybody pushes, though. Yeah, you can buy that cheap. And let me tell you something, a lot of you won't like beta-align. If you've never taken it before and you take it, it's going to feel like you have little creepy crawler's. It's a little tingly on you. It makes my fingers feel a weird thing. Yep, yep, absolutely. But that's again, and to me, that's the real magic of even that. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit.

I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit.

I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit.

I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. I'll be crawling a little bit. Convention you take it once and you feel it so beta caffeine Nieson or the triple threat of pre workout. Oh my god nice those three things are the three the out of all the things that they put in there You are but you can notice we feel nice and will literally make somebody just sitting still sweat That's how it's it's designed your skin turn ready. Yeah, you take it before you chew up It didn't so it will make you sweat just from taking, so you could just take nice in by itself and the people that feel,

because I know what you notice, okay? So I've paid attention to this many times. When I take a supplement that is nice in it, you know, let's say my workout's a very, very consistent. I can get into a workout and it takes probably five to seven sets Before that first beat a sweat and I have a spot on my I mean that's how fucking consistent I've been I know right where the beat of sweat starts on my on my head There's a bead that runs right down the left side of my forehead and then from then on the sweat comes on like

That's on my lower back. It's weird The cheeks the anchor right down just the anchor Drawing but falls into the crevasses. When I take a supplement that has niacin in it, shit, before I'm even done with my third set, that sweat's already happening. Dude, have you ever taken a high dose of niacin? Yeah, bro.

So I knew about this and I knew niacin caused this flushing. She beat in a fucking sauna. Oh, bro, I looked like I had a somber. My skin, everything turns super red and very uncomfortable. I was a learning lesson right there. But really, that's how those things, they put those three main things, and that's really cool.

If you're going to buy, if you're going to feel it. If you're going to buy a pre-workout, and you can take stimulants and you like that, and by the way, stimulants are great. If you manage your stimulant use, and you have a good tolerance and you're healthy, stimulants are fun pre-workout, a little bit of caffeine, it's gonna make you stronger,

you're gonna perceive pain a little bit less, you're gonna have a harder workout, you're probably gonna be a better mood while you're working out. There's some other benefits that may help you uptake glycogen, but again, we're splitting hairs. If you wanna go with a pre-workout, that's got some stimulant in it, and has some ingredients that at least have

some clinical research behind them, Legion. Legion would be the pre-workout that I would say stimulant in it and has some ingredients that at least have some clinical research behind them. Legion. Legion would be the pre-workout that I would say if you want to go that route, right? He's got his, what's called, pulse. That would be the one I would go, but stimulant free, well, here's what you could do, stimulant free. You could take a supplement that is also shown to improve performance and help your body adapt to stress.

So beta-align might help a little bit of that. Cortoseps is another thing you can take. Forsecmatic makes a great Cortoseps supplement. I used it all day workout the other day. And I like that. The red juice from Organifi has got some ingredients like Rodeola that might help a little bit with your performance.

It's not necessarily a hundred percent stimulant free because Rodeola's got a very mild stimulant effect in some people, but it's not a classical stimulant like my second year. Even then, these are all companies that we promote and say great things about, but you'll still never hear any of us say that, like it's an ideal situation that you've taken

this thing before you work out. It's not like a game changer. No, it's not. It's there's many other big rocks that should be addressed. Now that's not to say too, that you're somebody who is addressing all those big rocks, and you're like, hey, I want to get more performance out or I want to measure this and see what a difference is

when I take caffeine or I take cord accepts or whatever supplement we're talking about, and you have extra money to spend. By all means, I think I just come from a place of being that teenage boy who spent the little money I had on these things, these products trying to get this competitive edge, totally not focused on the things that would really make the difference. So that's the passion I think that comes behind us as far as the almost anti-supplement vibe that we've always given, although yet you answered a question in their day, Sal,

and openly admit they're like, I probably take fucking more supplements in your body, right? But the thing is, one, you're not a broke kid who's trying to build muscle and is not taking that, thinking that this is gonna give him that edge to do that. You're enjoying it, half the shit you're getting given to you for free, and you also, you understand what all the big rocks are. So then you really have a good gauge of being on the measure,

like, oh, is this helping my performance? Is this helping my cognitive function? Is it helping? Here's what I do pre-workout. So if I'm going to take anything pre-workout, it's 200 milligrams of caffeine, 200 milligrams of theinein, with the caffeine that balances it out. Sometimes I'll throw some corticeps and some beta

alanine, and that's it. So if I'm going to take anything, that would be my mix, and then it will work out. And sometimes I take nothing. Next question is from Amanda Madonna. When looking to hire a trainer, what are good questions to ask or qualifications to look for? Oh yeah.

Do you listen to Mind Pump? That's the first one right? That's a future. That's a future of this. It's just, hey, you should be able to ask them. I mean, we got a thousand episodes out. Pretty soon here. If you're a trainer and you haven't listened to Mind Pump, I don't know.

You're suspect. you're suspect. You're suspect. Yeah. At some point, I hope we can come up with a way for maybe some kind of, not a certificate, but something where people can see. Cause this is a problem. Unfortunately, there's a lot of great trainers out there,

but there's enough bad ones out there that give personal training kind of a bad rap. Well, there's way more bad than they are good. Yeah, I'm fortunate. It's unfortunate. But I'll tell you, okay, here's a few things I would pay attention to. Are, what about the assessment?

Look at the assessment that the trainer takes you through. If the trainer doesn't take you through an assessment and just takes you through a hard workout, that is a clear sign to me that this is not a good trainer. It would be like going to a mechanic in the mechanic doesn't even ask what the hell's wrong with the car. They just take your car and they're just like, okay, cool, I'm gonna change your tires.

You're like, well, that's not the problem. So an assessment is real important. Are they listening to what you need and what you want and your questions? Are they answering all your questions for you? And are they training you appropriately? In other words, when you're doing that assessment slash first workout, are you walking out of the gym feeling better or are're walking out of the gym feeling like you just went through war?

If you're walking out feeling like you got beat up, that is not a good trainer. That's someone that's just trying to show off and trying to, you know, train you real hard. Yeah, I think to do your homework more effectively is to really just spend time in that gym that they work at and just pay attention, observe, watch, and get a good feel for how they interact and communicate with their clients. I mean, I'm sure it's not gonna take that long, but even if you just did a week of just observing, you could get a lot better idea of whether or not it's gonna be a good match.

I think one interaction will definitely tell you a lot, but in terms of like if I'm really gonna be diligent with this and try and find somebody that I know, we'll be able to help me long term, I think it just be a good idea to just watch and see. No, I think that's the best place to do it. That's the best thing to do. A brilliant piece of it. If you don't have a personal person that you, or see like no, I think that's the best place a brilliant piece of it If you don't have a personal

Person that you are a personal person a person that you can reach out to that has had a personal experience with one of these Trainers that can refer like somebody say hey, I had this if you don't have that then I would highly I mean, it's a major investment train. It's not cheap. I mean, you're you're not leaving a place even It's probably the cheapest places 300 to a few thousand dollars that you're going to be investing in a trainer. I mean, before I make an investment like that, I'm going to want to watch how they work. I want to see how they, I want to see how they perform and what they're doing. And you could tell a lot by the interaction with a trainer and another client. You could tell by the client's facial

expressions, like, are they enjoying the process? Are they smiling? Are they engaged? Are they asking questions? Are they actually doing some work to see? I mean, I used to teach my trainers this because the fact that there were studies that came out and showed that, or their surveys, they took that, talked about the average client shops, a trainer for three months. And so I'd always tell my trainers, like, you are always on display. So, you know, even if your clients just in doing reps, and if you're sitting still, I think is a bad habit. So I would teach them to be, you're constantly moving around your client and assessing from all angles. So you can get a better view of what, where they could be deviating in some part of their

body and the movement. And one, it keeps you busy. It makes you be attentive. You can't, you don't have any desires or temptations to look down at your phone and do something like that or look over at some hot chick that walks by or be looking off of the TVs whether they're going in sports or zone or some shit. You're focused in on your client. I'm looking for someone like that.

I know if they're attentive like that that they're probably attentive to everything. How you do anything is how you do everything. So if they are treating that attentiveness to that client in that one hour, most likely they're spending that attentiveness with your diet and with your programming. And so I think that's a really good place to start is to pay attention to. Yeah, you can really see how much they care too.

Like, because I mean, I hate to say it, but there's trainers out there that are just like clocking in, clocking out. You know, and this is like sort of a stepping stone for them for some other career path. And like, you'll see right away who's treating it like this is going to be their career. And this is like what they're vested in by the way that they interact with their clients and the way that they're prepared for them and the way they communicate, you know, their information to them and just their overall passion will just come through.

So I pay attention to all those things. Yeah, and ask yourself, do you like them? I mean, this is an important question. I think, and now the truth is most people wouldn't hire someone they didn't like, but ask yourself, do you really like this person? Do you think you mesh well with their personality when you first meet them because if you do work out with them, that's going to be an hour at a time hanging out like this person? Do you think you mesh well with their personality when you first meet them? Because if you do work out with them, that's gonna be an hour at a time hanging out with this person and working out.

You're gonna kinda wanna make sure that you like them. And here's the other thing, higher a trainer for five or 10 sessions to start out with. You'll get way more out of the, you'll get a lot more information training with that person for five to 10 hours. That'll give you a better understanding of whether or not you should hire them for another 20, 30, 40, 50 sessions. That'll tell you quite a bit. I think you'll have a good idea in fact. If you train with

a trainer for five to ten sessions, you should have a pretty good idea as to whether or not this is somebody you're going to want to work with. And most trainers are not going to have a problem with that. Like, if you walk up to a trainer, you do your assessment, you like, look, I'd like to just hire you for five workouts, just to see if this is gonna work for me. And if you're the kind of person that I think is gonna work well with me and vice versa, can we start off with just five and take it from there?

I don't know any trainer that will say no. Most trainers will be like, absolutely, let's do that. And let's take it from there. And then that'll give you a better idea before you make a larger investment. Because the other thing too is to ask you is to go directly to the fitness manager. Every gym will have,

oh yeah, they'll probably put you in the right place. Right, there's every gym will have somebody who is what they call them a fitness manager or a trainer manager or lead trainer or you'll have someone who's ahead leads all the trainers. And if you've got 15, 20 trainers there, that guy or girl who's leading all those trainers will be able to tell you who the best trainer is.

And if you come and you at, I used to love one client so I do that way. I'd get a page at the front desk. They'd come back in the office and they would tell, they would lay out all their goals what they want. And they'd say, Adam, who is your best trainer for me? And then I go, oh, great, that's easy. I mean, I just got to find out all about their personality and know what their goals are.

I know what the things that they really want. I know how to match this person really well. So go to, go to the, one of the managers there and actually ask their opinion on who, you know, say, hey, and trust me, a manager who knows you're about to invest in their gym, right? You're gonna spend money at their facility. And you say, hey, yeah, they're gonna take,

you become a quick priority than somebody else who the trainers are out there trying to convince to buy training. Oh, you better believe if the manager sent a client to a trainer, that trainer needs to do a good job because they're being watched. Yeah, so that's a very smart strategy if you're a listener and you're looking to get

investment trainers, go straight to management and say, hey, I want to buy training, but I want your best trainer. You know, and you better believe you're going to get your best trainer. I'm actually surprised more people that know they're going to buy training don't do that. Yeah. Next question is from Daniel DeHoyos. Eight is opening a gym worthy investment.

Can you talk about the business side of opening and managing a gym? That's a tough business. It's a fun topic. That is a very difficult business to, and here's why it's a difficult business. It typically requires a lot of capital. Yep.

Even a small gym is gonna cost a lot, even a tiny gym cost you hundreds of thousands of dollars just because of the equipment it takes in the space that you're going to be renting. And the time investment is a lot. It's almost like you ever talked to a restaurant owner and you ask them what their hours are like. They work a lot of hours.

There's so many moving parts, you got to be a part of it, you have to be in the culture because there's constant customers or potential customers all the time if you're lucky coming through your gym, right? People work in all the time. So you wanna maintain that good culture. And so running a gym just requires a lot of time also.

I mean, when I manage gyms, even when I was at my best, when I had the best staff working for me, I mean, I was still in there 10, 11 hours a day, just, you know, being in there in the morning and the prime best when I had the best staff working for me. I mean, I was still in there 10 to 11 hours a day just you know being in there in the morning in the prime time when most people would be working out So it's it's now here's a here's the good side of it if you're super super passionate about fitness You get to own a gym. You get to work in a gym all day long and if that's who you are Go for I don't recommend anybody who doesn't have a passion for fitness, buying a gym and thinking, I'm just gonna make money.

Oh, I guess an investment. Yeah, I don't think that's it. Yeah, I don't think that's as simple as that. I think it's, you know, are you somebody who cares more about, you know, hey, being able to have your own gym, to paint it the way you want, to name it what you want, to color the equipment the way you want, to come to work in your slippers if you like, to work out naked whenever you want to. Like, what you want, to color the equipment, the way you want, to come to work and your slippers, if you like,

to work out naked whenever you want to. Like if this is the stuff that you hear that and you're like, fuck yeah, that's cool, that's what I want to be, that's what I want for a living. And to be able to do that, I think it's a great idea. But if you get into it thinking that you're gonna make a lot of money, I think that's a really bad idea.

Because I've known tons and big names, even like the Jason Cleepa, one of the things that shocked me and I won't air out his laundry as far as revenues to that, but I was very surprised by he still fell in that average dollar amount of what that size of a gym would make. And he's got 31 of them all over the world.

And you would think someone who has 31 facilities, that's just, oh man, there must be a ton of fucking money. But when I asked him details on revenue, he falls right in the medium of what most people do that have these. If you go, you know what one of the big issues is, is they look at companies like 24-hour fitness,

and how much money they made. Like I got valued at, you know, what, billion dollars at one point. Like I was just thinking about this the other day. The structure, the systems, the training that they did at 24-hour fitness during those days was insane. Was absolutely insane.

I did a sales training the other day for trainers and I told them, go get on the intercom, and make an announcement, tell people if those free assessments at the front desk and everybody looked at me, like I was like a genius. Just that alone. Like what other gym franchise do you know, values, sales and teaches sales?

They don't. I used to listen, when managing gyms, this came from headquarters, you do, what was like four announcements a day, here's your structured announcements. And these are over the intercom. I mean, it was all part of the process. Here's what you do when you see a member.

Here's how you give a tour to a member. Here's how you present. Here's the 20 questions you asked and when you sit down with them. Yeah, here's what personal or strategic order for specific reasons, because you're trying to pull out information to lead into a sale.

They maximize the hell, they turned it into a business, but it was, like, we used to get reports every day. I would get a PPR report, which is personal production report. So I knew what everybody was selling the company, and they knew this because people would get competitive. I had a daily production report, which was what the gym did, and they broke everything down. I'm out of people checking into your gym.

How many guests you got, what percentage of them got sold, what percentage of them got to pass, the kind of memberships they bought, your monthly dues, your sale. I mean, all this crazy insane structure to just to make it a very profitable business, then you get a bunch of people like,

oh, I'm gonna open a gym, I make a lot of money because I see these gyms make a lot of money. It is a lot, a lot of work to go in and do that. It's a whole nother monster. Oh, it's a crazy monster. Yeah, no, it's a whole nother monster. So I think the numbers, the medium is, is like 60 to 150. 60 grand a year is like kind of the bottom.

And if I would say any, if you're performing under 80, I would say you need work. You need to definitely work on your model. Tell my profit. Yeah, profit wise. And the high end typically 150. Now that doesn't mean there's some person who's listening to this podcast right now

that's done an amazing job and has low overhead for whatever reason and they've made maybe 200. Those are outliers for the average that you're looking for is and then on top of that, that eight to generate that 60 to 150 K a year range requires you to work your ass off. Most of all those facilities, their trainers, or the guy or girl who owns the place. It lives in it. Yeah, it lives in it, it's working full time. But they love it, right? I mean, you should, you shouldn't get into it.

That's the main thing, and why we, I guess, have sort of cautioned a bit more and leaned on that is because you can definitely make that with way less overhead, just training. And that is something that is very attainable. And even more so, like, option-wise and flexibility-wise and lifestyle-wise, but if, like, I do understand the appeal of owning your own gym, that's like something that people get excited about because it's, you know, you show up, you're known for this spot, you know, this location and there's something like,

you know, that draws people to that because it's a good feeling to have your own place. I want to do this one day, but I've always said that I would never want to do it to where I have to make money from it. Yeah. I want to do it the same way you should buy a bar. They say the same thing about bars. Like, it's not a smart investment to try. I'm gonna start this bar down where there's 40 other bars. I'm gonna hire a manager to run it, and I don't need to be there,

and I'm gonna make all this passive. Right, not gonna, yeah. It's the thing you do when you're 65, and you've made a fuck ton of money, and you can go throw $300,000 on it, you can go get a liquor license and a bunch of money, you can go throw $300,000 on it, you can go get a liquor license and a bunch of money, you don't need it to profit or make any money because you're fucking rich or you have other incomes coming in to handle it if even if it's at a loss and you want to place

to hang out with your boys and have a cigar and fucking watch sports. Like, that's why you do that. I feel the same way with the gym thing, I want that too. Like, and we kind of have that now, right? So I feel like we do with this gym that we use in here for shooting video. We all obviously work out a lot of the time here too. But nobody comes in here.

There's no money being made by training clients or servicing people to keep it open. And I would never want that stress because there's other things that I want to do. Plus the overhead of opening a gym, like let's say you open a 20,000 square foot, which is not a massive gym, it's a normal size gym, with just machines, weights, and cardio,

and maybe a small, you know, group X-room, right? You don't even have a pool, you don't have all that other crazy stuff, which forget that. Yeah, the bare essential. Just the kind of the essentials of what it would be to be kind of competitive somewhat. You know, how much do you think it would cost? To open, buy that equipment or rent that equipment,

lease it, whatever to get it going, or half a million to a million, you're gonna be spending a lot of money. At least a quarter. Yeah, at least a quarter. But I'm talking about for decent machines. But I'm talking about, you know, if you've got to give yourself how much time before

you're not gonna be making any money and you're gonna be talking about, is that you use your amount of capital to give yourself how much time before you're going to be not going to be making any money and you're going to be talking less like you should make capital those loans. That's going to be a lot of capital. Yeah. And staff that goes in. Well, the point that just I mean, I think it's such a good point is that, you know, if, if you're looking to make a, because there's nothing wrong to make a hundred to 150 grand

a year, that's very respectable money. And in some places of the country, it's great fucking money. So, and to have be your own boss, that's pretty awesome. But if you're just looking for a way to create 150K a year, it'd be a lot easier just being a trainer. You can make that or more working on your craft there and raising your prices with way less stress. Yeah.

Way, way less stress by doing that. But I know a few trainers who did that, who actually went, bought and started their own studios, sold their studios, and then went and just started training. Well, we just, I mean, I don't, I won't throw him under the bus either on air right now, but one of my guys who, you know, fuck, I hired him when he was 19 years old, he's 30 now. And he's had his gym for the last three years. He, after the kind of, and he kind of followed my path where he worked at 24-ariffinist, then he went to doing like boot camps and group training like that.

Then he decided he wanted to open up his own studio and he was successful at it. He's got, I think like eight trainers or so that work underneath him, but I know he works his ass off and he's got a ton of people and he came to me one day and he's just like, he's like, you know, Adam, I've made good money. I've done this, but the management side of it, I don't, he's like, I don't like it. He's like, I'm going to, I'm going to be done with it. And so he just, he just literally

sold and walked away just two weeks ago for that exact reason. And he was successful. He was successful. I did was an upper tier of what people could make in those in that place. But he just absolutely dreaded the grind of having to train as much as he did in order to generate that much revenue. And then in addition to that, having to oversee 10, 12 people to keep them motivated and working and doing, he's just like, oh man, it's not what I expected it to be.

So you got to think of those things that, you know, do you, would you like building a team? Because I like a lot of that shit. So I could get down with this. I could see if I didn't have to chase a dollar and I could just go build something. It's so fun. Yeah, for fun at my pace, I would enjoy building

like a little red dot version of a gym. I really would. I think I could see the three of us doing that at one point when we have built this thing to be a little bit more automated to where we have a little more flexibility to go and get our hands involved and stuff because I would love to start up these little pods, the size of like red dot and within there we teach trainers the maps, philosophy and all the programs and we build it the way we would want to build it.

So it would be the most impactful for clients but may not be the most profitable for us right away, but I'm doing it the right way and slow, man, I would love to do that. It is fun. Yeah, it would be a lot of fun. It's a, look, it's a, it's a labor of love, you know, again, the big mistake, the biggest, absolute biggest mistake I've seen, there's two with people opening gyms.

One is it's the fitness enthusiast. That thinks that they're just gonna open a great gym and people are going to show up and want to work out there. And they have no experience or desire to do anything with marketing or sales, big mistake. And then the other one is the person that really doesn't like fitness, doesn't really care about fitness, they're just a business person. And they think, oh, this looks easy. I'm just going to open up this gym because I've seen that they've succeed. And it's going to succeed. That's another big mistake. Those are the, I guess, the two biggest gym because I've seen that they've succeed and it's gonna succeed. That's another big mistake. Those are the, I guess the two biggest problems that I've seen with people failing in the gyms.

It's like the fitness guy who has, does not a market and sell, and a non-fitness person who's like, I'm gonna open a crunch because they're, you know, they're getting really popular. Let's see what happens. I think I'll throw some money on it and just hire a manager and then they realize,

because I'll tell you what, man, you know, managing some of the gyms I've managed, the team in the gym, the manager in the gym could literally make the difference between, doing a certain amount per month or double. That's how big of a difference the team in the gym can make. So the gym itself is responsible for not that much at all.

It's the people in the gym and how it's run. And it'll blow you away. I knew clubs that would go in the red, switch the team output and managers to salespeople in there. And the next thing you know, that club is crushing and profiting, same equipment, same town, everything's the same, just a better team. It makes that big of a difference.

So look, if you go to MindPumpFree.com, you can download our guides for free. We have fat loss guides, muscle building guides, get better squat guides, we have guides for personal trainers too. Again it's at mindpumpfree.com. You can also find us on social media, we're on Instagram. You can find Justin at Mind Pump Justin. You can find me at Mind Pump Sal and you can find Adam at Mind Pump Adam.

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