Morning Brew Daily - AI is Driving a Memory Shortage & Detroit Wants to Revive the Sedan

Episode Date: February 17, 2026

Episode 781: Neal and Toby chat about the growing concern of a memory chip shortage in the wake of the AI boom. Then, ByteDance’s AI video generator is so good that it’s caused multiple studios to send out cease and desist orders. Meanwhile, Detroit is hoping the return of the sedan will be the answer to America’s affordability crisis. Also, Toby dives into the trend of “maxxing,” the term that has spread across social media and taken over the manosphere.  Learn more about FlavCity at https://go.shopflavcity.com/mbds  Sign up for our monthly trivia! https://mbdtrivianight-feb2026.splashthat.com/  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠ Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Good morning, Brew Daily show. I'm Neil Fryman. And I'm Toby Howell. Today, the world is facing a memory shortage, and I don't remember what I was going to say next. Then we'll explain looks maxing, mugging, and who clavicular is, so you don't have to ask your teenage cousin.

It's Tuesday, February 17th. Let's ride. Maybe you've heard about the sports equinox, which are those rare days where all major sports leagues are in action. But today I'm dubbing the high. holiday equinox because billions of people all over the world will be celebrating a holiday this Tuesday down in New Orleans the throw in beads for Mardi Gras while in Brazil carnival began on Saturday. For Muslims, tonight is the beginning of Ramadan, the holiest month of the Islamic

calendar. And in Asian cultures, today is the start of Lunar New Year ushering in the year of the firehorse. And speaking of Lunar New Year, have you seen who's being embraced as sort of a mascot this year? It's Draco Malfoy. His face is everywhere in house. on sites that are selling Lunar New Year decor, and it's because, according to the BBC, the Chinese translation of his name Malfoy is Ma Air Fu, which contains the words for horse and fortune, which is seen as especially auspicious in the upcoming year of the horse. Harry Potter is furious right now. And now a word from our sponsor, Flav City.

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Learn more at Windows.com slash student offer. While supplies last, ends June 30th, terms at AKA.m.m.m.m. The world is facing a memory crisis, and no, I'm not talking about forgetting where you left your keys. Memory, one of technology's fundamental building blocks, is facing an unprecedented shortage that could check up the price of your next gaming console, smartphone, or computer, if they get released at all. Already, Sony is considering delaying its next PlayStation launch to 2028 or 2029, while Dell has hiked prices on some of its commercial laptops by a to 30%. Rumor has it, Nintendo could raise the cost of its Switch 2 this year for the same reason. We have been warned so far in 2026, a parade of tech execs like Tim Cook and Elon Musk have

predicted that the historic shortfall in memory is going to shake up product launches, squeeze margins, and raise prices for consumers in a supply chain crisis that may well last years. Musk admitted the shortage is so dire that Tesla is going to have to make its own memory plant. We've got two choices, he said, hit the chip wall or make a fab. Wait, why are we running into a wall again is a question you might ask. Here is the quick answer, AI. It all comes back to AI.

Big tech companies like Microsoft, Meta, Amazon, and Google are building galaxies of AI data centers, all that require loads of memory to run. And to capitalize, companies that make memory chips, such as Micron and Samsung, have diverted their production lines to make memories specifically for data centers, leaving the consumer gadget makers like smartphone and PC companies fighting for the scraps. Toby, welcome to Ramageddon. So we do a little memory lesson because I feel like when people hear memory, their minds might go a little bit blank. So I'm going to break down the types of memory that we're talking about. First, there's DRAM. You're going to hear that word a lot. DRAM is sort of like walking into a library.

You want to access an information. You want to access a book from a shelf. You walk to the shelf, you grab a book, you walk back, you repeat. It's very easy to do. It's good for a lot of normal tasks. it's not that fast compared to different types of memory, but it's cheap. Like a library card is cheap. You can access a lot of information that way.

The way I remember DRAM is the DAF Punk album, Random Access Memories, because it stands for dynamic RAM access memories. Yeah, I didn't even say what it's for. So thank you, Daft Punk, and thank you, Neil. And then there's HBM, which is high bandwidth memory. And that is what a lot of companies are moving into because instead of walking to the shelf every single time, it's just like piling a lot of books right next to you on a table. It's much quicker. It's much more powerful. You can access information more quickly. It's literally built in a stack. And that is what a lot of AI chips need in order to perform their functions. And it's a lot of what a lot of memory makers are shifting production towards because they get a little better margin on that compared to something like DRAM. So there's a shortage of all types of memory right now, mainly because of allocation of resources from memory makers. And these companies are getting whacked. Have you looked at Nintendo's stock charts recently? Can't say I have, actually.

Okay, well, it's disgusting to look at. Nintendo stock is down 45% over the last six months. And it's all because of memory. They just had their earnings call earlier in February. They said that the memory shortage is going to squeeze margins of the switch too. And their stock promptly lost 11%. We also saw this happen with Apple. Apple had an amazing earnings, right? They were like, we just had the best quarter we've ever had. They're selling 23% more iPhones. But the only thing investors paid attention to was the right. rising prices of memory that Tim Cook talked about and their stock fell, which was very perplexing given how good of a quarter they had. So it's just wrecking companies, these consumer gadget companies left and right. And it is tough because you know who's going to bear the cost of this memory shortage is probably consumers because prices are going to have to rise on this thing. I mean, the fact that the PlayStation is going to become more expensive or even delay, the fact that smartphones are going to get more expensive. These are things that are going to hurt your wallet as AI is kind of just wanting.

seeing all of this demand because hyper scalers right now, you know, like the medas of the world, the people who are bringing on these big data centers, they are first in line. Everybody else, including you, me, and people who just want normal consumer electronics are back of the line. So we didn't even talk about the prices, right? This is why Nintendo and Apple are getting crushed because they're saying, well, we are paying so much more for memory. So here's what we're talking about. We're talking like this price chart is the opposite of Nintendo's stock chart. The cost of one type of DRAM was up 75% from December to January in the span of one month. The cost of this type of memory jumped 75%. And then you have contract prices for DRAM and another kind of memory,

Nan Flash. They're up 600% over the last 12 months. That's a sevenfold increase. So if you're a company and you need memory to go into one of your products, you either are going to raise the cost of your product or you're just not going to sell it all together. And you see Dell and you see other PC and smartphone makers like Xiaomi in China saying, well, I'm not even going to offer this particular product with this type of memory because I just can't make it profitably. A very funny, you know, subpoint to the fact that RAM is so expensive now is that resales of old consumer electronics are spiking. So computer overhauls, which sells computers in New York City say they sold 16 gigabytes of DRAM, which is not a lot for $160 before. They were like,

We couldn't sell that for any money right now. Big data supply, which is a California recycler of electronics, said their revenue in January was up 300% because driven entirely by secondhand memory demand. So maybe go through if you have an old PC sitting in your garage. I don't know who actually does that. But if you do have one, go check to see if it has a memory card in there because you could probably fetch a pretty penny for it. Moving on last week, a video of Tom Cruise fighting Brad Pitt on.

a cinematic rooftop was going viral across social media, but outside the 1994 gothic horror film interview with the vampire, the two megastars have actually never shared the big screen together. So where did this clearly Hollywood-level fight scene come from? A new AI video model called C-Dance 2.0 that once again has the movie industry shaking in its boots. Seedance comes from Bight Dance, the company behind TikTok, and it's currently only on offer to Chinese users, but will soon be available globally on its Capcut app.

You can use it to create scenes with a single line of text, much like Open AIs model SORA. And like Sora before, C-Dance's capabilities have the industry talking. In a response to that Tom Cruise Brad Pitt video, which is created using a two-line prompt in C-Dance, according to the user who posted it, Deadpool screenwriter Ret Rees responded, I hate to say it, but it's likely over for us. But this is Hollywood we're talking about. They're not going down without a legal fight. The Motion Picture Association said the model was violating copyright on a, quote, massive scale. Disney sent a cease-in-diss letter saying that Bidance was hijacking Disney's characters and

Paramount Fallsuit with a letter of its own. Neil, we saw a very similar freakout happen when OpenAI debuted SORA, but by many accounts, C-Dance is more capable and it comes from a Chinese parent company, meaning the freakout is all the bigger. Is this just the marketing playbook now for a video generator? You come out with an AI video generator, whether you're OpenAI or Mid-Journey or Google or ByteDance, and you just let the users rip copyright. and you get all this press because everyone's saying,

oh, look at what Mickey Mouse and Goofy are doing. And then you get Disney sending a cease and desist letter. I feel like we've repeated this a million times, but it does drum up a lot of excitement for these particular products. And then, you know, the companies that make them kind of go back with the tail between their legs saying, oh, you know, this is so sad. We're going to crack down on this copyright infringement. But in the end of the day, you know, there still exist and a lot of people know about them.

So I wonder if Bight Dance looked at what happened with these other video generators. I just said, let's just do the same thing. I do just want to shout out BightDance because it's been a little bit of a forgotten name, at least for American AI users. But apparently, its flagship AI model is approaching the same level of usage as Google and Open AIs, at least based on token consumption. They're actually, their monthly active users are still lower around 250 million, according to QuestMobil, which is far below the 800 million that both Google and opening AI are sitting around.

But that being said, A lot of people in the AI industry are saying that maybe ByteDance is not going to be able to compete on chatbots because, one, it's most chatbots, you know, function using English as a first language that are a little behind in terms of training. It's very hard for them to spin up the data centers needed to train these models because of export controls. So maybe they're looking elsewhere and say, where else can we win? That is photo editing. That is video editing. That is text to video generation. These models, they can have a wedge into.

They're not as finicky or as heavy to train as large language models. And so maybe look out for the video tools that are coming out of bite dance in China. Yes. Is this actually a step forward? Should Hollywood be freaking out? And, you know, some of their, the community is divided. Some are saying we're cooked. Some are saying this is trash.

But it does seem like this is a step forward in the sense that it's better at storyboarding. That was one area of these existing AI video generators. where it was kind of lacking, like they could create a amazing 15-second clip of something like Tom Cruise and Brad Pitt fighting, but they just didn't have this narrative arc to it. And that maybe was one of the biggest gaps between what a human could create and an AI could create. This C-DAN seems like it's pretty good at story-boarding and creating a compelling story. So that's why maybe more people in Hollywood are saying, well, yeah, this industry employs

hundreds of thousands of jobs and those could be soon wiped out. Moving on, in the biggest coming out of retirement surprise since Gronk, the sedan is ready for its comeback. As the Wall Street Journal writes, Detroit's big three automakers are once again entertaining the option of making smaller cars just years after sending them to the farm of state. The president of General Motors, which made its last Chevy Malibu in 2024, said recently, I would kill to have a hybrid electric sedan. We're working on how to do that. The CEO of Ford, which terminated the fusion five years ago, said last month the sedan market is very vibrant. up a new assembly line next year in Kentucky that could also make sedans should they want to flip that switch. Finally, Chrysler is planning a small car that will, quote, be beautiful and fun to

drive and aspirational, according to its CEO. A sedan comeback would truly be unbelievable, given how hard they've crashed in the past decade and a half. As recently as 15 years ago, passenger cars accounted for about half of new vehicle sales in the United States last year that fell to just 18%. In the sedan's place, trucks and SUVs have captured American hearts, mines, and market share. They've proven popular with consumers and automakers because they're far more profitable to sell. But perhaps they've become a victim of their own success. Car buyers are getting sticker shock from SUVs that regularly cost more than $50,000 and are looking for more affordable alternatives. This could be the sedans time to shine. Sedans are just so hard to make money on

because all of these quotes coming from these auto exents are going, yeah, we would love to have one, but in the next breath they go, we just can't figure out how to make one a profitability. Even the Japanese automakers, like Toyota, said that we are struggling here. We make money on the Corolla, just not a lot. That is coming from Toyota a statement. So it is just interesting that they're all in a rock and a hard place between a sedan and an SUV. And they just really would love to bring a sedan to the market, but it's just difficult to right now. And it's frustrating for these consumers of these brands because sedans are usually entry points into brands. Like if you want to become a forward person, if you want to become a Toyota,

a person, you want to have a starter car. You want a car that's below $25,000. So you're actually losing some of that brand loyalty from those initial buyers that maybe will pay off in a $50,000 plus SUV down the line. So that is why industry analysts are saying, like, you maybe need a loss leader in this point to just get people in the door and buying your brand. And that may be the justification if I'm an automaker CEO and I'm saying, well, should I roll out a sedan or not? Maybe you could think of it as a loss leader and get people hooked on Ford focuses or exports and then hope that their next car will be a $60,000 explore expedition or F-series truck. So that's one way you could think about it. What's happening now is reminding me a lot of what's happening at McDonald's.

Because last week, McDonald's reported an amazing quarter because of their insistence on value. They rolled out a McValue menu and that really led to booming sales because they were just dialed in on affordability. And that's what Automaker. are trying to do or thinking about right now. It's not as easy to flip a switch and, you know, create a cheaper burger as it is to make a cheaper car. But what's happening both in the fast food and auto industries and honestly across the entire economy is companies want to meet consumers where they are, which is they need to make more affordable things. The cars are very expensive to make. And it's not as easy as just saying, let's build a sedan and sell a sedan because they

can't make a lot of money on it. But it does seem to be that, you know, this is where the trend is It is very ironic that, and very poetic that you mentioned that this new Kentucky assembly line that was meant to be made for $30,000 electric trucks for Ford is now being studied whether it could be converted to sedan. So it does feel like the auto industry is always one step behind what the consumer actually likes was they poured all these resources into electric vehicles. Now they're taking massive write downs on those. I wonder if we're going to see this big sedan push and then the consumer is going to go, actually I do like my big car. I like staying above the traffic. Maybe I do just love minivans. Just invest in minivans.

Everyone wants a minivan. All right, we're going to take a quick break and come back with Toby's trends right after this. It's time to refresh your yard during spring backyard days at the Home Depot. Get low prices guaranteed on propane grills starting at $179 like the next grill 3 burner gas grill. Or get $50 off a select Weber Spirit grill and bring big flavor to your backyard. Then set the scene with Hampton Bay string lights that bring it all together. Stop spring backyard days for seven days at the Home Depot. Now through May 6th.

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Actual prices may vary, limited time offer. If you understand the sentence, Clivicular ran into a frat leader at ASU and got brutally frame-mogged by him or the sentence, Clavicular was mid-gester maxing when a group of foids came and spiked as cortisol levels, then this Toby's trend segment is not for you. For the rest of you, congrats on living a well-adjusted life,

but I will do my best to explain the rise of what is broadly known as the looks-maxing movement. Glavicular is a 20-year-old streamer who rose to fame as the face of this subculture, where mostly young dudes go to extreme lengths to improve their physical appearance. Clave has been on steroids for years. He bones smashes, which is when you hammer your jawline to create a literal chiseled look, and generally tries to mug other guys. This life brings with it a whole new vocabulary.

Jester maxing is the act of acting clownist to try and get girls. Foids are just lame people. mogging is sort of to outshine. So when Clivocular was getting brutally framed mugged by an ASU frat leader, and met that the frat leader had bigger muscles and wider shoulders than Clav did. This extremely online vernacular has broken containment of late. The New York Times recently sat down with Clavicular, helping usher in his looks-smacking philosophy to the mainstream,

and it's only spread from there. On Thursday, an official campaign account for North Carolina Governor Roy Cooper posted that he was seen vote-maxing, while the Republican National Committee recently praised President Trump for jobs maxing the economy. Neil, the internet spits out these new terms and phrases constantly. Eventually, they will feel out of touch. But right now, this is how people are talking. And I'll pause there before I explain Max too hard and spike your cortisol levels.

I appreciate that. Toby, I was always wondering what it feels like to get mugged every day on this podcast. Are you speaking for yourself or for me? We won't go down that. Okay. This is the most Toby's trend that's ever, Toby's trend. because just the vocabulary of this has escaped containment, and everyone seems to be using this, quote, unquote, maxing language.

There's been a lot of focus on this young man's politics and where, sort of what corner of the internet he comes from. Last month, he was found partying in a Miami nightclub with far right figures, Nick Fuentes, Andrew, and Andrew Tate. They were seen chanting along to the Kanye West track, Hile Hitler, and so that was not necessarily a good look for this guy. He has said in the past few weeks that he swears off politics. He doesn't really care about politics.

What his philosophy is transcends politics. And he was even asked about the 2028 presidential election who he might vote for in that. And he said that he would probably prefer Gavin Newsom, the Democratic governor of California, over J.D. Vance, who's the vice president, not because of any politics, but because Newsom would mog Vance, right? Like Newsom just has a better look to him and he's a better looks maxer. So this is kind of just kind of a window into this man's worldview. Yeah, it's very like almost 670 and the type of where did this meme actually come from.

It just came from a lot of different cultures that hide into a big thread that is now encapsulated by a looks maxing movement. And I do think that one thing that has contributed that's added fuel to this fire is just the fact that clippers are now so ubiquitous on social. media and by Clippers, I mean people who go through these long live streams that someone like a clavicular does and just pick out the choice moments to then post online. And since we're in an intention game, it's the intention economy that we live in. The captions that they do post used to, you know, promote these clips are just absurd. So when I talk about, you know, jester maxing at the club with foids, like that is someone, that is language that a Clipper posted in the idea that it's going to go viral. Like, there's,

doing this on a purpose, but I think that you can't talk about the rise of a movement like this without talking about these clip farms that are housed in Discord servers that streamers are paying to get their word and their brand out there. It's like a totally different attention claim where they just flood the zone with so many different clips that it's just crazy right now the world that we live in on social media. All right, let's move on from looks maxing and sprint to the finish with some final headlines. There's another meme online that says, build me a billion dollar company, make no mistakes, poking fun at the idea that Anthropics chatbot is able to spit out a unicorn on command

if you just ask it to. But the means sort of became reality this weekend after the creator of the viral AI agent OpenClaw joined OpenAI for an undisclosed but likely hefty sum. OpenClaw, which was previously clawed bot and then Moldtbot, was launched just last month by a single Austrian software developer named Peter Steinberger. It went super viral for its ability to carry out tax. autonomously for humans, like managing calendars or shipping code. Despite it being an offshoot from Anthropics Claude Codd coding agent,

it was Open AI who swooped in with a package Steinberger couldn't refuse to snag one of the hottest properties in the AI arms race right now. Neil, the project is open source and is currently losing $10,000 to $20,000 a month. Not exactly the stuff of big money acquisitions, but the project built up so many loyal fans that apparently everyone from Zuck to Sam Altman wanted a piece of the OpenClaw pie. It reminds me a little bit of the Werdl story. Yeah.

Where there's one guy sat down at his computer, coded something, and then you had big brands wanting to buy in. Now, Josh Wardle, I think his name was who Bill Werdle, got a deal for in the low millions. And the reported number for this particular deal was in the low billions. It was at least a billion. This is what this bidding war does. But it just shows that on any given Friday night,

you could be coding the next billion dollar app or you could just be sitting watching Love Island. When it comes to Pokemon cards, you don't need to catch them all. You just need to catch one that's really valuable. On Monday, influencer and wrestler Logan Paul parted with his ultra rare Pikachu Illustrator card for $16.5 million, making it the most expensive trading card ever sold at auction. It's an impressive return for Paul, who bought the card for $5.3 million in 2021, and a sign

that this collectibles boom is not slowing down. So who bought the card? one AJ Scaramucci, a venture capitalist and son of former White House Communications Director Anthony Scaramucci. The younger mooch said this was just the start of a, quote, planetary treasure hunt. He said, I'm planning to buy a T-Rex dinosaur fossil, the Declaration of Independence, and I'm not stopping there. This is only the beginning. There was controversy tied to the sale because there's always controversy when it comes to either of the Paul brothers. When he originally bought the card, he offered to sell 51% on the marketplace that he founded called Liquid.

eventually went under and lots of people were like, dude, are you going to pay back these fractional owners of the card that they bought on your site that is now defunct? And he clarified on an expost that ultimately only sold 5.4% of the card instead of 51% and then did make those funds available to withdraw for people. But so lots of legal issues are swirling around this, namely the fact that Liquid is currently facing fraud charges from Canada's Securities Commission. So classic Logan Paul, controversy follows wherever he walks.

Kind of bearing the lead here. A Pokemon car just sold for $15 million. I didn't even blink an eye at that. Because it was expected to sell for like this amount of money. The fact that it is, you know, Scaramucci to send it is just another like funny internet chapter for it. The Olympics is now in its second and final week. So sad. But there are plenty of intriguing storylines to be wrapped up before the flame moves on from Italy.

First is the absolute dominance of the U.S. women's hockey team. They have romped their way to the gold medal match versus Canada, having given up just one goal through six undefeated games. They're simply on another level. And speaking of greatness, Johannes Hoflat Kloboh, the Norwegian cross-country skier, is drawing comparisons to Usain Bolton,

Michael Phelps in terms of blowing away the competition. He just became the Winter Olympian with the most gold medals ever with his ninth total, and he's still got two more events to go. Need to find out this man's V-O-2 max. Finally, there's been lots of curling drama

with the Swiss men's team accusing Canada of cheating via a double-touch. Instead of apologizing, like you'd expect, The Canadians shot back with an F-off and extra umpires were called in to monitor the situation. Canada has the last laugh, though, because the Swedish men were eliminated from the event. It is so messed up that during an Olympics where we have Claibos staking his claim to be Winter Olympian goat, the fact that we have this storied matchup between two hockey powerhouses, I am so locked in on a curling controversy because the camera angles, the yelling at each other's faces, like the creation of Adam, like finger picture that.

has been going around on social media. But I am sort of team Canada on this, believe it or not, because brushing the stone after release has negligible impact at best and negative impact at worse. So technically by letter of the law, they're violating some rules. But by the fact that they're doing that, they're probably only hurting themselves. So I think it's a little bit of a manufactured controversy. That's where I lie. I know everyone was wondering, where do you lie?

You're right. It is a manufactured controversy. but there have been a lot of those throughout the Olympics, and it's just been, it's just, it's been exciting, I would say. Are you team Sweden or are you team Canada in this? I haven't dove in, to be honest. You got to dive in, you got to dive in. There's so much other things to focus on.

Maybe Stone don't lie, though, and Sweden is eliminated. Finally, I want to introduce you to one of America's most promising young entrepreneurs, Pim Neal, a six-year-old Daisy Scout in Pittsburgh. This weekend, Neil shattered the Pennsylvania record of most Girl Scout cookies sold in a season, topping 100,000. How did she do it? Neal is a natural marketer. She has knocked on doors, work the phones, and gotten word of mouth traction at church and community groups. Shirley also helping is a viral TikTok campaign. Her dad has been running on social media where Neil pitches her digital shop and keeps her audience updated with the most recent numbers. Toby, we must do all we can to protect her from Forbes 30 under 30.

Okay, so she wants to eclipse the all-time career sales record of 180,000 boxes held by a Girl Scout whose name is Katie Francis. But here's what I'm going to say. Katie started in 2011 with no TikTok. So I feel like Pym has some inflated stats because she's in the social media era. It's hard to compare stars across eras like this. It's like MJ and LeBron, MJ paid in a more physical league. I would argue Katie is MJ in this regard. But also Pym did reach 2026 boxes without the help of social media.

So she has the fundamentals down as well. So it's tough to say. These are two stars at the very top of their game, but I think I'm still, Katie Francis is the goat when it comes to the debate of Girl Scout cookies. That is all the time we have. Thanks so much for starting your morning with us

and have a wonderful Tuesday. If you want to get in touch, send an email to Morning Brew Daily at Morningbrew.com or DMU us on Instagram at MB Daily Show. Let's roll the credits. Emily Milliron is our executive producer. Raymond Lou is our producer.

Our associate producers are Olivia Graham and Olivia Lake. Hair and makeup never remembers to come to work. Devin Emery is our president and our show is a production of Morning Brew. Great show today, Neil. Let's run it back tomorrow. All. Pay off your home, travel for life, drive a Ferrari. In celebration of the world premiere of the Monopoly Big Board Buckslot

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