Morning Brew Daily - Can Skims Rescue Nike? & Meta Reveals Globe-Spanning Undersea Cable

Episode Date: February 19, 2025

Episode 522: Neal and Toby discuss the Delta Air Lines plane crash and look into how the plane design may have contributed to the survival of all passengers. Then, Nike’s sales have been slumping, so it’s turned to Kim Kardashian’s Skims to give its business a jolt. Also, Meta announces plans to build an undersea cable across the globe to expand its connectivity. Meanwhile, Toby examines how OpenTable is becoming the one spot to make reservations to hot spots in NYC. Finally, a roundup of the biggest headlines from the day. LinkedIn will even give you a $100 credit on your next campaign so you can try it yourself. Go to LinkedIn.com/MBD Terms and conditions apply. Only on LinkedIn ads. Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Check out https://linkedin.com/MBD for more! Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

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Good morning, Brew Daily Show. I'm Neil Fryman. And I'm Toby Howell. Today, how did everyone manage to survive the upside-down plane crash in Toronto? Then a move over, Michael Jordan. Kim Kardashian is Nike's newest partner. It's Wednesday, February 19th. Let's ride.

Remember that asteroid they found that has a very small chance of hitting Earth seven years from now? That very small chance is now a small chance. Yesterday, NASA upgraded the probability. of a collision by 2032 to 3.1%, or 1 in 32, up from just 1% in January, it's the highest probability given to an asteroid strike since 2004. If this thing does impact Earth, still a remote possibility. It could wipe out a city. The asteroid would make impact at 38,000 miles per hour with the equivalent of around

8 million tons of TNT, or about 500 times the power of the atomic bomb dropped on Hiroshima, 3.1% Toby, it keeps climbing. Geez, Neil, get the heart rates going early in the morning just to put that 3% in perspective. If we were playing poker, Earth currently has aces, the asteroid has the 4-5 of spades, and the flop is ace 8, 9, no spades. So, yes, technically a 6 and a 7 could come out next to give the asteroid a backdoor straight, but more than likely the set of aces is going to win. That being said, Tom Brady and the Patriots did come.

back from 28 to 3 down when the Falcons had a 99.8% chance of winning based on ESPN's win a probability chart. Lester City did win the Premier League at 5,000 to 1 odds, which is a 0.02% chance. So, Stranger Things have happened. Now a word from our sponsor, LinkedIn ads. I was cooking dinner last night, Neil, and I got a little high on my own supply. I thought I could make a coconut rice curry soup without really looking at the recipe. Let me guess. Your broth to rice ratio was way off.

Yes, I put way too much rice in. It sucked everything up, and I was left with more of a pea-loft dish than an actual brothy soup. Almost made me want to throw it away and start again. Wasteful, wasteful, wasteful. You sound like B2B marketers who don't use LinkedIn ads. Diving headfirst into a campaign without being thoughtful about where you're locating resources is like lighting your marketing budget on fire. Hey, I didn't burn anything, but you're right, I need to be more thoughtful. LinkedIn ads is like having a recipe for better B2B sales. It lets you filter your audience by industry, company, and role so you don't have to ad lib like Toby. Even better, LinkedIn will give you a $100 credit on your next campaign so you can try it yourself.

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On Monday afternoon, a Delta Airlines regional jet crash landed on the frozen tundra of Toronto's Pearson Airport, clipping a wing, flipping upside down, and skidding down the runway to a full stop. It was a shocking image seeing this plane flipped on its head, but even more shocking was that there were no fatalities among the 80 people on board, and 19 of the 21 people sent to the hospital with injuries have been released. Canada's aviation safety agency has begun an investigation into how this plane ended up belly up, The conditions were not good at the airport. Toronto got dumped with a ton of snow over the weekend and wind gusts top 30 miles per hour. However, no other pilots reported problems breaking on the runway.

Aviation experts credited the aircraft's design and the training of the crew for getting all the passengers out safely. The plane in Embra Air CRJ 900 Regional Jet was designed with features to be, quote, survivable in case of an accident, such as having seats that lock into tracks that can withstand 16 Gs of force. The flight attendants were also hailed by local officials as heroes for their composure under duress. Toby, it's been an ominous start to the year for the U.S. aviation industry. As people pointed out on social media, it's no longer cringe to clap when your plane lands. Yeah, it has been ominous, but also let's just zoom out here in that it is pretty amazing how everyone fared in this accident.

The survivability was extremely amazing when you think about the actual accident. that occurred. It looks like the plane touchdown, maybe with one wheel first, which may have caused the landing gear to collapse, which caused that right wing to hit the runway and then eventually for it to flip over. But let's dive into some of these safety features.

You mentioned the seats. The seats not only have that high impact, 16 Gs of force that it can withstand, but they also have legs that are allowed to pitch to either side 10 degrees so they don't snap off. That's when things can get really bad if these seats do

snap off, then you end up, you know, falling onto the roof of the plane. So the seats were a bit a big aspect of it. Also, the way that the plane did eventually break was how it was supposed to break. I know it sounds ridiculous to say this is how planes should break, but wings are designed to snap off so the fuselage, so the body of the airplane doesn't come apart. So everything did kind of go to plan, even though obviously the landing did not go as planned. And the crew, the flight attendants, you know, we think about them as people who serve us. and pretzels and take our drink orders, but their number one mandate is safety, and they are trained and trained and trained to get people off the plane in an event like this in 90 seconds

or less. They're also trained when panic happens like this. People are in a state of shock, and you're supposed to tell them simple instructions, like unfasten your seatbelt. And so videos show them shouting simple instructions, which is what people need to hear to get out of the plane safely. they can't handle anything more in a state of stock. So it was an absolute textbook response from this crew as well.

And then also the background kind of underlying tension to all this is that a lot of cuts have been affecting the FAA. Transportation Secretary Sean Duffy said that 400 FAA employees were fired recently. Of those 400, those zero air traffic controllers or critical safety personnel were let go. So it's unlikely that those two, you know, instances are related in a anyway. That being said, though, while all this is happening, while we're seeing just an increased amount of air incidences, you do see the FAA under scrutiny right now for, you know, trimming its workforce. And then the other aspect, too, is that Space X, Elon Musk's startup

is also coming in trying to look at how to overhaul the FAA's air traffic control systems. People are seeing that as a conflict of interest, but SpaceX is saying we're trying to modernize these programs. They've been far too, you know, heavily leaned on. They haven't been staffed up properly. They're working with outdated technology. So that is just kind of the background context to these accidents that we have been seeing pop up. And those accidents, I mean, there's been four this year already in United States and Toronto's just across the border January 29th, that American Airlines regional jet collided with the U.S. Army helicopter killing 67 people on both aircraft. And then a few days later,

there's a Medevac plane that crashed in northeast Philadelphia, killing seven people. And then on February 6th, there was a plane crash in Alaska killing 10 people. So this is the fourth major incident. So, you know, obviously amazing, remarkable, very thankful that no one, no one ended up dead on this particular crash. But it's certainly been a spooky few months for air travel. Kim Kardashian is here to save Nike. No, she can't suddenly win a dunk contest or have a V-O-2 max in the mid-60s. but she does have stretchy, affordable, and fashionable leggings that Nike wants a piece of.

Yesterday, this sportswear giant that has been going through a bit of a rough patch recently announced a rare fashion collab with Kim's brand Skims called Nike Skims. The combo marks the first time that Nike has ever joined with an outside existing company to introduce a new brand. The team up will be geared less towards the everyday wear that Skims currently offers and more towards those sweaty hit sessions or Pilates classes that You drag yourself out of bed for in the morning. The goal is to position Nike to be more competitive in the active wear category that has been taken over by the likes of Lou Lemon and Allo.

Nike's struggles are well documented at this point. It reported an 8% drop in sales in its most recent quarter and recently bought its first Super Bowl commercial in 27 years as it tries to regain its mojo. This collab seems like a step in the right direction, Neil. I think you missed one word in your intro, Toby. This is absolutely key for Nike to get more customers as women right now. 40% of its client base is women. Most apparel brands want that to be way over 50% because women shop more. They spend more money.

So if you're an apparel brand and you're seeing 40, 60 breakdown and 40 is women, that's not in a position where you want to be. So linking up with Kim Kardashian and Skims is a way to get that over the 50% mark. and that Super Bowl commercial, their first in decades, was also geared towards women, women's sports, which are having an absolute moment right now. Nike said they're seeing double-jid growth in that particular area. So this is a bold move into that space by ranking a brand partnership

that has never done before. And it's also arriving at a moment where women's sports are absolutely popping off right now. And Nike and Skims both recognize this. Skims is actually already the official underwear partner of the WMBA. They're also the official partner of, the NBA as well and U.S. basketball. But you are right. It's not just that, it's not just women in general, but it's specifically the apparel business as well, because Nike had $8.5

billion in revenue from female apparel last year, $21 billion in male apparel. But still, their apparel business as a whole is not as big as its shoe business. And if you look at someone like Elulu Lemon, like in Allo, they are currently the apparel of choice for a lot of men and women. And so, therefore, you say, where can we, where's our growth opportunity? It is an apparel. And then you look deeper and it is specifically in women's apparel. And we should talk about skims. This company is absolutely blowing up. Kim Kardashian. I don't know. Don't bet against her. Don't bet against her. She is an incredible entrepreneur. They did $880 million in just direct to consumer sales alone last year. That was up from $725 million a year earlier. They're valued at $4 billion.

So what does this Nike partnership mean for them? Looks like maybe they could exit at some point. Kim Kardashian wants to get paid out. She owns 5% of the company. Maybe it's leading to an acquisition by Nike or another company by getting the strategic partner on board. Or it's an IPO. We could see a skim's IPO.

The leadership team has hinted at it a little bit. So there's perhaps an end game in sight by getting Nike on board and doing this particular brand partnership with them and saying, look, we've made it. We are a mature company. Now it's time to take that next step. Yeah, Skims was valued at $4 billion in 2020. I would imagine after inking this partnership, it's going to be worth a little bit more. SpongeBob and Squidward are about to get a new neighbor, Mark Zuckerberg.

On Friday, meta-announced plans to build the world's longest underwater cable, a 31,000-mile project that aims to connect the U.S., India, South Africa, and other regions across five continents. For context, 31,000 miles of cable is long. longer than the Earth's circumference. Why is meta building a cable under the sea? Because that is the foundation of the modern internet. For all the images you might have of cyberspace and digital ones and zeros, there are actual physical cables crisscrossing the globe,

think a really long Ethernet cord that allow you to log on. An estimated 95% of the world's internet traffic flows through these undersea data super highways. For years, telecom companies built these cables in partnership with tech firms, but that power dynamic has shifted. Now it's big tech that's in charge. And this initiative, called Project Waterworth, is the first subsea cable project

Meta is developing on its own without any outside help. Toby, the only thing getting in Zucks way now is bikini bottom zoning loss. Meta wants more control over how it kind of manages its own services because TechCrunch found that Meta accounted for 10% of all fixed

and 22% of all mobile web traffic across the world. You guys are scrolling on Instagram way too much. I know, it truly is. I mean, there are billions and billions of users. So that figure does make sense, especially the mobile figure. So of course it wants more control over how that traffic is being ferried undersea

across these cables. But there's a lot of issues with undersea cables. Let's be honest. One, there's a lot of damage that can happen. It's the bottom of the ocean. It's a very unforgiving place. But also, geopolitics comes into play a lot more than you'd expect. We already saw red sea cables cut last year by Houthi.

and then also European officials have said Russia's been sabotaging our cables. Taiwan has said similar things about China damaging its undersea cables. So META has thought about this. They're trying to get around those issues by one maximizing the amount of cables that they lay into deep waters. And we're talking really deep waters, 7,000 meters deep. And they also think that they've cooked up so new burial techniques that they hope will reduce the faults in high risk areas, whether it's high risk just from ocean geography or

high risk from geopolitics. So they think they've thought of everything, but still a lot of cable stretching a lot of miles. Yeah, undersea cables have become a vulnerable, a vulnerability for tech companies, for countries, and they become flashpoints in geopolitical arenas. I mean, if you look at Tonga, this was not a geopolitical sabotage per se, but Tonga is this island in the Pacific that was hit with this massive underwater volcanic eruption and an ensuing and ensuing tsunami in 2022. It was basically blacked out

for five weeks because that eruption underneath the water disrupted a cable that was bringing them internet and cell service and they were, you know, five weeks, they were in the dark from the rest of the world. So, you know, it really makes you think when you hear news like this

about how much our connectivity in cyberspace, things like that, is actually tied together by these undersea cables that Meta's building right now. And then why in a final X factor in this announcement is India, actually, because if we go back to last week, Trump had to sit down with India's Prime Minister Narendra Modi. They listed this big list of different areas that the U.S. would collaborate with the United States. And in that announcement, they actually had just kind of a throwaway line about this, you know, Waterworth Project. And I think

a big kind of factors that you have to include in this is that AI data centers and cloud services in India is a massively growing industry. Meta is looking at that industry and saying, what if we are the ones that connected India to the rest of the world, connected all these data centers coming online? So I do think that is kind of something that Mark Zuckerberg is looking ahead in the future and saying, where is the growth capability? It looks like it is positioned in India, which is why you heard this project actually teased last week in a sit-down between Trump and Modi. Up next, we have a surprise edition of Toby's trends coming. way. All. Pay off your home, travel for life, drive a Ferrari. In celebration of the world premiere of

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Then set the scene with Hampton Bay string lights that bring it all together. Shop spring backyard days for seven days at the Home Depot. Now through May 6th. Exclusion supplies to homedipo.com slash price match for details. President's Day on Monday turned this into a shortened week for some, but since I like the sound of my own name, I couldn't let it go by without getting a Toby's trend in. So my special Wednesday, Toby's trend, is all about open tables plan to become cool again. If you've gone online to try and snag a reservation at a hot new restaurant, you've likely ended up on Rezi. It's owned by American Express and was, at least for the last few years, the preferred place to look for a tough table to book.

Open table, on the other hand, has far more choices, 60,000 compared to Resdy's 20,000, but it's been around since 1998 and has never quite gotten the sceniest places to bite. That is until recently. It's been luring the coolest restaurants across the country back into its open arms, with a combination of newly launched credit card perk programs and some fancy marketing promises. For chef Ian Gray, based in Philly, he told the A Philly Inquirer that they basically gave the platform to us for free and wrote us a check as well. well, a tough deal to say no to. Thanks to hustle like that, OpenTable is suddenly back in the

Buzzy Restaurant Game using cash from a recent Visa deal to lure big names that are helping revamp its image from run-of-the-mill restaurant Booker to a platform for more exclusive fines. Neil, it is a brawl out there in the dining industry, an all-out arms race in the two-sided marketplace of restaurants and customers, and OpenTable is making up ground. There are reports that OpenTable paid one restaurant owner a million. dollars to move over from Resi to Open Table. That's how desperate they want to be cool. And you said it's an arms race, which is very true.

I think it's an arms race in one industry in particular, and that is credit cards. The Philadelphia Inquirer had this really nice line. They said, it's a dining industry arms race where restaurants are commodities and luxury credit card holders enjoy the spoils of war. So Amex bought Rezzi in 2019. The idea was to offer. offer its credit card holders, those premium ones who are paying hundreds and hundreds of dollars each year for these gold and platinum cards, access to exclusive reservations, late-breaking

reservations, and then OpenTable said, okay, let's probably do the same. And they inked this partnership recently with Visa. So when you go on OpenTable, I just did this morning. The top hit that they're flashing across their site is, you know, this is our Visa sponsorship. you get access to these restaurants with Visa. So Visa and Amex are going toe to toe in this war. And the arena on which it's fought is Open Table and Resi. Yeah, and Open Table also did something called the Icons program, which is they would go to a restaurant and say,

hey, do you want better billing? Do you want to not be lost in the sea of other restaurants? You can be an icon restaurant on our platform. So we also saw it. You opened it up the platform this morning. I don't know how many other people are booking restaurants at, you know, 5.30 in the morning. But the icons program was there.

We saw what the icons were in New York City. That being said, though, some chefs have said that in the courting process, when they were trying to get us to move over from Resi to Open Table, they were very responsive. They were showing up at our door every day. They were ushering us through it. They were giving us huge lumps of cash. But then after we did make the switch, it suddenly became a lot quieter on Open Table's side. And sometimes the checks took a while to arrive.

So maybe it's not something. that they're doing this all-out marketing push to convert people over, but it's whether you can keep them on your platform, whether, you know, those tables are being filled by these visa card holders or they're going empty. That is what will truly come down to what platforms, restaurants will kind of, you know, choose going forward. And in the background of all of this is just a booming market for restaurant reservations after COVID between 2021 and 2022, restaurant reservation searches on Yelp rose more than 100%. It's becoming much more in demand to book these very fancies, you said, sceny restaurants. And that's why this turf war has become even more profound

because there's just a lot more, there's a lot more attractive customers now that are spending lots of money on these platforms. So they want a piece of the pie. It's insane what people do to get reservations these days. Our good friend and founder of the company, Austin Reef, has told me that he has used LinkedIn before to, you know, message the restaurant hosts to try to use his cloud as a morning brew CEO to, you know, say, hey, let me, let me have a seat here. So people go a long ways because it is just, you know, this battle to get the best spots in town.

Now, let's sprint to the finish with some headlines you may have missed. Up first, Grock 3 is here, and Elon Musk thinks the latest model out of his startup XAI is the new big man on campus. In an announcement event live streamed on X, Ilung claimed that GROC3 outperforms competitors like Google's Gemini, OpenAIs, GBT4-O, and Anthropics clod across various math science and coding benchmarks. It also outperforms China's DeepSeek R1 model, which threw everyone into a tizzy last month for its cheap performance that caused a U.S. equities a wipeout. GROC3 also ventured into research assistance territory with a new feature called DeepSearch that is XAI's answers to OpenAI's deep research, it can troll the internet and build you an abstract response to a

question you have. Neil Grok 3 shows that XAI is still very much in the thick of the chatbot races. It is, and it's another chapter in the melodrama playing out between Elon Musk and Sam Altman. Remember, earlier this month, Elon Musk submitted a $97 billion bid to buy Open AI. Sam Altman dismissed that and said, I wish he would just compete by B. building a better product. Maybe he did. Here he is. I also think this is huge for X, because remember, Elon Musk has completely changed X's business model to subscription base, and one of the things that it folds into the subscription is access to this GROC AI model. So now if you pay $50 a

month, you will get access to GROC 3 first. So it is two-fold. One, he wants to compete with XAI, but or with open AI. But also, it's a very nice financial boost if you offer a state-of-the-art model within your, you know, X subscription. X-A-I, this company that really no one ever thinks about is about to raise money at a $75 billion valuation. Oh, the Humaneity, Humane, the buzzy Sam Altman-backed startup that made an AI pin intended to replace smartphones is shutting down the project and selling parts of its business to HP

for $116 million. That is far lower than the $850 million it was valued at before it released the product last year, leaving investors like Altman and Salesforce's Mark Benioff in the red. Despite enormous hype, the product never took off as expected. Of 100,000 Pins Humane hoped to sell in its first year, it only shipped 10,000. Now Humane's leadership and employees will be absorbed into HP, where they'll be working on, quote, building an intelligence ecosystem across HP's product and services.

Sounds thrilling. I can't think of a worse outcome for a company whose founders, you know, came from Apple, were kind of lorping as Steve Jobs, the way they dress, the way they talk, the way they designed their product, then to end up integrating your tech into printers at HP, truly a brutal outcome if you are an entrepreneur, especially an entrepreneur who raised more than $230 million to create the vice. So, yeah, just they were getting dragged all across the internet when the pin was released, and now they're continued to get dragged now that they finally sold off for parts to

HP. Another good for your gut soda has hit the market, this time from a legacy player. Tired of Olipop and Poppy attracting all the headlines Coca-Cola through their hat in the microbiome ring, announcing a prebiotic soda called Simply Pop that will debut this month. The timing is conspicuous. Last week, Oli Pop closed a $50 million fundraising round that values the company at $1.8 billion. Pepsi 2 reportedly has a healthy gut pop in the works that it aims. to launch in the spring. This section of the soda aisle is growing and heating up big time, Neil. Olipop CEO, Ben Goodwin, was asked about Coca-Cola entering the market, and he struck a

defiant tone. He said it's a massive honor that the largest soda brand in the world has decided that the category I invented and the Oli-pop team has brought to life is a great place for them to seek growth. And so he's projecting confidence. But I think on the inside, I probably would be a little worried because, you know, the Coca-Cola marketing machine is truly insane. You can just press a button and get this simply pop in front of hundreds of millions of

people. In a second, they have distribution. They're so much bigger than these smaller companies. So that's why the beverage space is so tough because Coke and Pepsi kind of have this scale to extinguish you. Yeah, I don't like the branding, though. You can, all those, what you said is true. Absolutely.

Coke's Distribution Network is just a massive advantage. but if the branding is kind of, I don't know, I'm calling it, the word that comes to mind is chugy. It just seems like too millennialized or too, I don't know, corporate ties compared to Poppy, compared to Oli Pop, that definitely have a better finger on the pulse of their Gen Z customers. So I think this could be them playing catch up. They said that they put a lot of time and effort to developing something that tastes good.

But if the branding isn't there, then I don't even know if that marketing machine or that, you know, distribution machine is as big of a leg up as you're saying. On May 7th, 1777, in the heat of the Revolutionary War, General George Washington wrote a note to a subordinate on both sides of a single sheet of paper roughly 8 by 12 inches, and now it can be yours for just $150,000. Last Wednesday, a firm that buys and sells historical documents said it had acquired the letter and was putting it up for auction on President's Day. Experts said to call this note rare doesn't go far enough because it represents a unique reflection on the essence of the. the war, which you simply can't find anymore. This won't be record-breaking for a GW letter,

one that he wrote to Thomas Jefferson, sold for $2.4 million in 2022, but it is a grand sum for a discolored piece of paper with a grimy fingerprint on it. Toby, I totally bid on this, but unfortunately, I can't read cursive. That's what I was thinking, too. We did that story about no one can read cursive anymore,

so Washington does have a very nice penmanship. But this letter was very interesting, one, because Washington was also striking a defiant, tone saying, yes, we may have lost this battle, but I'm feeling good about where we're at in the war right now. He also talks about an inoculation campaign that they were running against smallpox, because smallpox had decimated the fledgling U.S. Army during that time. So to hear him talking about the first real inoculation campaign in American, or I guess it wasn't even American history at that point, was very interesting. So lots of interesting tidbits about, you know, that time in

the war, that time in, you know, just the young country that was soon to be. America. So very cool. Historical documents are having a moment to. I mean, Constitution sold for $43 million a few years ago. We are seeing just a lot of interest in these very rare artifacts. Let's wrap it up there. Thanks so much for starting your morning with us and have a wonderful Wednesday. For any questions, comments, or feedback, send an email to Morningbrewdaily at morningbrew.com. And if you're enjoying the show, share it with a friend, family member, or coworker Toby. Who should everyone listening share it with today? I want you to share the pod with someone you've been meaning to get dinner with recently.

Open table, resi, it doesn't matter. Just use this as an opportunity to put some time on the schedule. But then maybe tell us which platform you ended up booking with. Let's roll the credits. Emily Milliron is our executive producer. Raymond Loo is our producer. Olivia Graham is our associate producer. Yuchinawa Ogu is our technical director.

Scoop Starteris is on audio. Hair and makeup lives in a very stylish pineapple under the sea. Devin Emery is our chief content officer and our shows of production. of Morning Brew. Great show today, Neil. Let's run it back tomorrow. Relax and let Ralph's delivery handle your grocery shopping this week. We start with only the freshest items, then review your list and carefully choose each one. Then we pack it all up and deliver it in as little as 30 minutes so you can feel confident it's what you ordered. Fresh groceries, your way with Ralph's delivery and pickup. Get free delivery during online

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