Morning Brew Daily - Capital One-Discover Mega Merger & Why Hollywood Execs Are Freaking Out

Episode Date: April 21, 2025

Episode 565: Neal and Toby talk about the Federal Reserve approving the mega merger between Capital One and Discover. Then, another big step for AI robotics, but another big flex for China in the tech arms race as they show off a humanoid robot completing its first half marathon. Also, Ryan Coogler’s ‘Sinners’ opens in theaters and there’s details about the movie deal that could upend Hollywood. Meanwhile, Home Depot’s flower business and the LA Clipper’s ‘Wall’ are the weekend’s winners. Lastly, a preview of what’s coming in the week ahead.  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow 00:00 - Pope Francis Dies at 88 2:20 - Capital One Buying Discover 6:30 - Robots Run a Half Marathon 11:00 - ‘Sinners’ Shaking Up Hollywood 17:45 - Home Depot’s Flower Business Bloomin’ 21:30 - LA Clippers’ Home-Court Advantage 24:00 - Week Ahead All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative and involves a high degree of risk. Cryptocurrency holdings are not protected by the FDIC or SIPC. APY as of 3/18/25,  subject to change. *Terms and Conditions apply. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers, tell us if this sounds familiar. You invest in something that seems incredible like millions of views, but then don't see any revenue. Instead, invest in what looks good to your CFO. LinkedIn Ads generates the highest row ads of all major ad networks. Spend $250 on your first campaign on LinkedIn ads and get a $250 credit. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply.

Good morning, Brew, Daily. So I'm Neil Fryman. And I'm Toby Howell. Today, humanoid robots ran a half marathon in China. They're already taking our jobs. They're going to take our hobbies, too. Then Hollywood studio execs are freaking out over a deal Ryan Coogler cut for his new movie Sinners.

It's Monday, April 21st. Let's ride. Big news out of Vatican City this morning, Pope Francis has died at age 88 one day after Easter Sunday. The first pope in history from Latin America, he was Argentinian. Francis was known for bucking his predecessors more rigid views by taking progressive stances

for the Catholic Church, like advocating for the world's marginalized and poorest people, criticizing capitalism and climate change and calling nuclear weapons and the death penalty immoral. Francis had not been in good health this year coming off a lengthy hospital stay for pneumonia,

but he had been making several public appearances in recent weeks, including meeting Vice President J.D. Vance yesterday. So, Toby, I saw a conclave, but what happens next? No, seriously, Conclave does a pretty good job of explaining what happens. All Cardinals under the age of 80 gather in the Vatican to begin the process of choosing a new Pope in about two weeks. Just like in the movies, the Cardinals vote in the Sistine Chapel and are kept under tight lockdown during the whole Conclave with minimal outside news. They need a majority of two-thirds to elect a new Pope, so the voting can often take several rounds.

Each time an unsuccessful vote takes place, they burn the ballots. and kind of cause black smoke to pour from the Sistine Chapel's chimney. But once a new Pope is elected and accepts, the world finds out when the paper ballots are burned with a special chemical that makes white smoke pour from the chapel's chimney,

indicating that a new religious leader has been chosen. So it could be very soon after the conclave is convened, or it could take a while, but it will likely be faster than the longest papal conclave in history, which lasted two years and nine months from November 1268 to September 1271, which they eventually settled when the townspeople locked the Cardinals

and reduced their food rations until they finally did elect a Pope. So hopefully it won't come to that, but that's generally the process that the Catholic Church is about to follow. In the heavy metal... Study and play. Come together on a Windows 11 PC. And for a limited time, college students get the best of both worlds.

Get the Unreal College deal, everything you need, to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 premium and a year of Xbox GamePass Ultimate with a custom color Xbox wireless controller. Learn more at Windows.com slash student offer. While supplies last, ends June 30th, terms at AKA.m.m.S. College PC. World of credit cards, there is a new rock star in town. On Friday, regulators gave their blessing to Capital One's $35 billion acquisition of Discover, clearing the final hurdle for the formation of the new biggest credit card company in the United States. The acquisition was announced last year and was under regulatory review. Now company

leaders say they expect to complete the merger early next year. This completely changes the credit card landscape. With Discover, Capital One will add a payment network to its arsenal, so not only will it issue credit cards like banks such as JPMorgan Chase, Bank of America in City, but it will also present a new major challenger to the companies that dominate the infrastructure for processing transactions, Visa, MasterCard, and American Express. Meanwhile, adding Discover will give it a war chest to go up market. Capital One currently focuses on subprime customers, those with lower credit scores, but adding Discover will give it an extra $1.2 billion in annual revenue to go after higher-income customers who want things like airport lounges and fancy perks to come with their credit cards.

Toby, this is Capital One joining the big leagues and its rivals are on notice. Yeah, it's really looking forward to unlocking at least $1.2 billion in additional revenue for Capital One because historically they've had to rely on different networks like FISA and MasterCard to kind of facilitate these transactions. And so when you can cut out that middleman, you have more control over the prices that merchants are charged each time of consumers swipes a card. So it just adds in a little bit of extra cost savings. And you're right. When you have a little bit of. that little war chest now, you can start doing things like upgrading your airport lounges, which has historically been very important to a lot of credit card holders. And you do start to

compete at that higher echelon of credit card owners, the Amexes of the world, you know, the Chase Sapphire Preferreds of the world, or reserves of the world. And yeah, so it does look like Capital One is saying, hey, this is where the money is. We've historically catered to this group of people. Now we want to go upmarket. It reminds me even of like Spirit Airlines, who typically cater to a budget customer. They're now offering, you know, additional premium seatings in the fronts of their plane. So I feel like a similar sort of rebrand is happening for Capital One, and this merger kind of sets the groundwork for all of that. Yeah, so Capital One has really dominated the market for subprime, those customers who are in the credit range around 600. They've

had this amazing data operation that finds an arbitrage opportunity where others have not. Their has increased 13% each year since it went public in 1994. That's far better than most credit card companies besides Amex, which gets this premium because they cater to more wealthy customers. What the problem is, these people who are Capital One customers are improving their credit scores and they're looking for other options. Capital One says it has 42 million subprided customers who have improved their credit card enough to qualify for better products and pricing. And once they do qualify for those better products, they are looking elsewhere beyond Capital One. they're looking to JPMorgan.

They're looking to American Express. So Capital One thinks by adding Discover, by adding a payments network, by adding more customers there unlocking all of this revenue, they can spend on airport lounges and other perks. I mean, American Express is everywhere. It gives all of these perks. You can go to a sporting event and skip the line. You can go to JFK or LaGuardia and get into a really fancy lounge.

Capital One thinks that by improving those capabilities, it can keep those customers with it over the course of their credit building journey. And then the final aspect is that this deal definitely encourages, you know, the financial services industry who, when Trump was elected, thought they'd see an uptick in mergers and acquisition. So this deal, everyone was kind of weighted with baited breath seeing how it would transpire. Would it actually be approved or not? So this is maybe one of those signs of a thawing M&A industry, especially when it comes to, you know, big financial services tieups like Discover and Capital One. This next story is for all you runners out there. in a race and been passed by someone and thought yourself, holy moly, they're a machine. How are they running like that? Well, at a half marathon in China over the weekend, struggling runners, we're literally being passed by machines as 21 humanoid robot models towed the line alongside their human counterparts. Organizers build the race as a chance for domestic robotics

labs to show off their progress, especially as China races for technological supremacy over the U.S. So there was a lot at stake for the assembled group of fitness-inclined biped humanoids. And like humans, some robots had solid races, while others not so much. The star of the show was Tiancung Ultra, a 5-foot-9-inch 115-pound machine that donned an orange tank top for its 13.1 mile romp. Three people ran alongside it to help control its halting progress. Despite one fall and three battery changes, it managed to navigate the curvy and hilly course to finish in two hours, 40 minutes, and 42 seconds. Not exactly a Boston Marathon qualifying time, or close to the first men's finisher who finished in just 62 minutes,

but good enough to win the robot race, especially on a day when only two of the original 21 finished under the three and a half hour time limit. Still, it was a surreal site on social media this weekend to see these robots outside a factory line or a controlled research setting and amongst real people actually running a race and a perfect metaphor too, Neil, for the geopolitical robotics race that is also happening between the U.S. and China. Totally. Watching these robots, I saw myself in them. I mean, very few got past the finish line. There was another one that crashed into a wall and broke up. Most of them needed a battery recharge, which certainly reminded me of, you know, getting, needing some water along the way running 13 miles.

But you're right. This was a showcase for China's robotics industry. The government has made a huge push to invest in this sector. They want to be the world leader by 2027. And to a T, all of these executives that were interviewed who made the robots, we're saying, this is, you know, we want to make robots that can replicate humans. This is our goal. That's why we're building a humanoid robot. What's a better test of what a human can do than run a race? And they called out the West saying, I don't see anybody over there doing anything remotely close to this. So they kind of boasted about their prowess, even if, you know, the one,

the fastest one finished in two hours and 40 minutes, it's still finished. And they just think this is a sign of big things to come. not necessarily in the running world, but more to build up their industrial base. Yeah, I mean, maybe running is not even the right term for some of the stuff that these robots were doing. I mean, Tian Kang, who won the race, at some points, needed a helper to run alongside it with their hands hovering around its back and neck in case it fell over. A lot of them were run with people holding leashes to make sure that they don't crash, but still running a course out in the real world is different than, you know, these controlled demos that we've seen a lot

out of, you know, companies like Tesla, out of Boston Dynamics when they do their crazy obstacle course stuff like that. And it was funny to see just the vast array of robots that were tried out there. One of my favorites was Little Rascal N2, which was four feet tall 66 pounds. And it ran kind of like a child. And it just was very funny seeing this four-foot thing kind of motor along. Another one had propeller. So they didn't all go as planned. That being said, some AI and robotics experts were saying this isn't actually as impressive as China was kind of framing this to be. The technology for learning how to run doesn't require any AI breakthrough. This has been around for, you know, five years at this point.

So basically what this was was was more of a hardware endurance example, showing that the joints can withstand, you know, two hours plus of pounding because, you know, nearly three hours is a lot of pounding. Like, I've run marathons before it. It hurts your joints, hurts your knees. So maybe it wasn't as big of like the brains of the brains of. the robot, but it was maybe the brawn of the robot that was on display. Yeah, maybe it was more like a motorsport, like designing an F-1 vehicle for these robots to run instead of, you know,

yeah, instead of like a road race, it was more of a motor race. But certainly this rivalry is heating up and the companies in the West are, you know, pursuing robotics. I mean, Tesla, Elon Musk says that his optimist robot will be a $10 trillion unit one day as part of Tesla. They've completely reframed their company in that regard. Meta started a new team under its reality labs division earlier this year to produce humanoid robots. Invidia, Jetson Huang, the CEO said at his keynote speech at CES this January, just a few months ago, that the chat GPT moment for general robotics is just around the corner. Amazon, Apple, Google are also making humanoid robots. Jensen says that they're going to come to factories near you within a few years. So this is

the next frontier, this is possibly the next frontier in this tech rivalry between U.S. and China. Well, someone finally did it. Sinners, the Jim Crow era drama thriller survival horror mashup written and directed by Ryan Coogler starring Michael B. Jordan as twin bootleggers turned juke joint

owners battling river dancing vampires finally kicked the Minecraft movie out of the top spot at the box office. Audiences are digging it with the movie bringing in over $45 million at the North American box office this past weekend. the biggest debut for an original film since Jordan Peels Us in 2019.

And critics really love it. It currently has a 98% Rotten Tomatoes rating from 223 critics, which when you combine that with its audience rating means it's tied with the godfather on the site. But here's the issue. Sinners has to be not just a success, but a smashing one. One, because it costs a lot around $150 million to make in market. And two, Warner Bros. struck a very unique, deal with Ryan Coogler. The Black Panther director not only secured final cut approval and

first dollar participation, which lets them start earning money even before the studio makes a profit, but he also negotiated a deal which 25 years after release reverts all ownership rights back to him. That has the industry shaking in its boots. If directors start demanding rights reversions, the very model of building and owning a film library, which spits off revenue through licensing and distributing to other channels like pay-per-view, the bedrock and money-making machine that powers Hollywood could crumble. So Neil, great movie. People love it. Critics love it. But the question studio execs are asking is if the success is having right now is worth shaking the foundations of the Hollywood studio model. It is a very exclusive club that Coogler is

joining in getting this rights reversion deal. It's in only his fifth movie. I mean, there are very few directors who have managed to negotiate this with studios and the reason they have been able to do that is A, their god-tier directors, and B, that they took very extreme risks to make the movie and often self-finance it. So this club is very few. Mel Gibson owns the Passion of the Christ. Richard Linklater has partial ownership of boyhood, which he filmed in stops and starts over 11 years. And then Quentin Tarantino is getting ownership back of once upon a time in Hollywood in a couple of decades, which was attributed to a deal that he signed with Miramax before, you know, it went to the studio that it did. So this is a very

small club. Kugler is not, it is a amazing director, but he's only directed five films now. So that's what studio execs were saying. They're like, wow, if Kugler is going around demanding rights reversions from the studios that he's pitching these movies to, what does it mean for the entire industry? We're already reeling from the collapse of theaters post-pandemic. What does it mean for us? Right. And the thing that it means is that maybe you're library won't be as valuable as it was. Libraries are the main reason why studios have the valuations that they do because that allows the films to have long-term value rather than just their box office receipts because, you know, they make it to video or to DVD, they make it to pay-per-view,

they make it to stuff that, you know, people watch after it leaves the theaters. And so if you build up that library over time, that makes your company valuable. But if suddenly 25 years down the line those movies leave that library, then suddenly your whole foundation for how you are valued, how you make money is shaken. So that's why people are saying, wow, this is shaking the very foundations of the industry itself. A lot of people have also called out, too, like, why are we establishing this crazy narrative around sinners too? Ben Stiller literally tweeted last night that, because a lot of headlines came out, like, oh, sinners did well at the box office, but it needs to make this amount of money to, you know, turn a profit. And Ben Stiller was like, in what universe is a

$60 million opening for an original studio studio movie warrant this headline. People are saying it's being covered very unfairly when it comes to, you know, the grand scope of the movie industry. But it does have like this interesting through line of this deal that Kugler struck that is having some studio execs shaking in their boots. Last week, I mean, we talked about the fact that original films were unable to break through. There was a ton more flops than successes. And then here we have a major success from certainly not any IP that anyone had heard any

had heard of because there was no IP behind it and it has this massive opening the best for an original film in many years. So overall, a massive success for sinners, for Coogler, who I would love to, you know, meet up with his negotiating team. Up next, it's our winners of the weekend. Yamava Resort and Casino at San Manuel is California's number one entertainment destination for today's superstars. Catch the Jonas Brothers return to the Yamava theater stage on April 30th. The powerful vocals of Demi Lovato on May 17th and the signature Southern Country Rock of Eric Church on July 19th. Tickets on sale now at yamava Theater.com, only at Yamava Resort and Casino, celebrating its 40th anniversary. You in? Must be 21 to enter.

We're the Hartford, with decades of experience ensuring millions of unique small businesses when it comes to your small business insurance. Thank you. One size, absolutely does not fit all. Get a quote or find an agent today at thehartford.com slash small business. Welcome to our winners of the weekend where Neil and I picked two stories from Saturday and Sunday that had a better weekend than the people of New York City who had their first 80-degree day in months. Neil, I won the pre-show typing contest, Mavis Beacon really coming in clutch. So I'm up first. And my winner of the weekend is Home Depot because springtime means it's money-making time. While your first thought when it comes to Home Depot is that kitchen renovation you've been putting off,

the real moneymaker for the DIY store isn't two-by-four. it's petunias. Home Depot's garden department makes more money for the business than appliances lumber or paint. The $20 billion that pulls in annually is more than the entirety of Hermes's revenue because more people need burgundias than Birkins. So how does Home Depot prepare for the rush of people wanting to try out their green thumbs come springtime with an event known as the Spring Trials? A Wall Street Journal reporter recently visited this all-important event in an industrial warehouse behind an office park, and describe the magic of the private gardening event

where breeders, growers, and buyers all mingle to figure out which shapes and smells the garden department will be filled in in the coming years. Right now, you're in the present, Jennifer McCormish, one of Home Depot's head of live goods, told the journal, but when you walk through those doors, it's the future. The goal is to find plants that are hardy enough to withstand different climates and easy enough to care for

that first timers become repeat customers after they tasted some gardening success. The event has also become all the more important as higher interest rates and housing costs have lower demand for expensive renovations. So Neil, what does the future look like? It's bright, flowery, and Home Depot hopes it smells like money. This is an incredibly remarkable and sophisticated operation.

Home Depot sends a team to Paris Fashion Week each year to keep up with the latest color trends. They're planting all of these gardens, 25 trial gardens, in nine climate zones across the United States to test different genetic varieties of these particular plants. Then they sift from 800 down to 40 to 50 that they eventually put in their stores for you to see. Some of these gardens, actually, in fact, most of them, you don't know where they are because they're protected like a high security prison behind cornfields because this is

truly a huge moneymaker for Home Depot. They can't give away any of their secrets. And you're Right, the ultimate goal, as we heard from Home Depot leaders every single time, was that they need to turn one-time customers into repeat customers. So they need to make particular variations to the genetic makeup of these plants so that, you know, people like you and I can't kill them as easily as we would. So what's coming down the pipeline, though? There's a couple to keep an eye out for. One plant variety is Amor Petunias. They're named Amor because every bloom has a pattern that looks like a heart on it. Apparently it's going to be a big Mother's Day hit. so remember that people.

And then Ficus's too. They've technically been on the out recently because they shed, the leaves fall off, but a new one with better foliage retention called the Klingon Ficus is coming to a Home Depot near you. There's also a basil plant with greater leaf surface area to produce better pesto. And then the star of the show, people were crowding around this one. This was the Supercal all-weather petunia. Its heat tolerance makes it suitable for every single part of the U.S. climate. So one person looking at it said, this thing is a unicorn. So those are a couple of

the plant varieties that you should keep in the back and mind next time you want to test out your green thumb. My winner is The Wall because this novel piece of arena design is giving the Los Angeles Clippers a major home court advantage as the NBA playoffs get going. If you have no idea what I'm talking about, the wall is a key feature of the $2 billion into it dome, a new stadium that Clippers began playing in this year. It's the brain child of owner Steve Balmer, who had the idea to create an uninterrupted section of seats, 51 rows deep, ultra-steep, behind one of the baskets that can only be occupied by die-hard Clippers fans. The goal was to throw opposing shooters off their game by stuffing all of the

craziest fans on the wall who would provide distractions. And it has worked to a degree few thought possible. According to an analysis by Sportico, visiting teams made just 73.5% of their foul shots when shooting against the wall this season, compared to 76.1% they made at the other end of the floor. That 73% would have ranked last for any arena in the NBA. And the advantage goes beyond foul shots. Road teams made 32.9% of their three-pointers while facing the wall compared to the league average of 36%.

We'll see if this home court advantage comes through in the playoffs. The Clippers will host game three of their series versus Denver Nuggets Thursday night. I, one person who is very happy to see these stats is Clippers owner Steve Balmer who put $2 billion into this new arena. And the whole arena is geared around making it a very hostile place for opposing teams. And the way you do that is by keeping, you know, these crazy fans in their seats at all times throughout the game. So there's other aspects where there's a lot of easy commerce that you can do right from your seat. You don't have to like wait in long concessions lines.

There's also a ton of restrooms. So you can get up quickly find an. empty toilet, get back to your seat before the action starts. They have clocks around the arena telling people how long it will be until the action starts up again. And the whole environment is geared towards really like a European soccer-style environment, which it actually was inspired by Bruce Adortman has this thing called The Wall, where all their diehard fans sit behind the opposing goal as well.

So I love that, you know, he put his money where his mouth is. He's seeing some results now with the free throw percentage, but we'll see if it's actually an enduring mode or if it's more just a one-season aberration. Yeah, here's the problem. The team they're facing the Nuggets actually has the best home court advantage of any team in the NBA. And Denver teams do have the best home court advantage across sports because they're up a mile high. And it's very hard for opposing teams to come acclimated with that elevation. And the Clippers already lost game one.

They're playing game two tonight. So they may go back home to the wall at an O2 deficit because the one team that has a better home code advantage is the team that they're playing. It's Monday. So here's what you need to know about the week ahead. Top finance leaders from around the world will gather in a post-peak cherry blossom, Washington, D.C. for the IMF and World Bank Spring meetings, a major summit to discuss the most pressing global economic issues. Of course, the trade war and negotiations on deals to lower tariffs will take center stage, including in the IMF's closely watched World Economic Outlook forecast released tomorrow.

The IMF said it will slash its own growth forecast due to the trade war, previewing notable markdowns, but not a recession. Yeah, usually when all these economists gather for something like the IMF, they talk policy coordination, things like climate change, inflation, but now this year, the one topic of conversation will be tariffs. Also, a lot of folks will be on one man in particular, U.S. Treasury Secretary Scott Bassett, who is kind of the lead negotiator for the Trump administration when it comes to a tariff deals. So whose support also for the IMF in general in the World Bank is a little bit of a question

Mark. So a lot of uncertainty. They say, you know, economics has earned the moniker of the dismal science. So I think it's kind of living up to that moniker right now. Can you believe that this is the first time we said tariffs in the show? I know. All the way down here. That is a new record. Mark the time stamp right now. If you don't know how to read a financial statement, time to brush up because this week has more than 120 earnings on tap in the Magnificent 7 Tesla and Alphabet will drop their Q1 performance. Corporate America, Star Wars Boeing, AT&T, and Gamble and Pepsi are also on the docket, plus Chipotle, Southwest, and American Airlines. Investors will be listening to how execs see the trade war impacting their businesses.

I'm excited for Chipotle as well because springtime typically means it's burrito season. You guys think that springtime is marked by pollen. I think it's met by increased foot traffic buying more burritos from Chipotle. The Boston Marathon, the world's oldest modern marathon, is happening later this morning in picture perfect weather. But the runners might have to dodge a few war reenactors. along the way because this weekend Boston held major celebrations marking the

250th anniversary of the start of the Revolutionary War. Friday was the 250th anniversary of the ride of Paul Revere, while the next day, people stage a reenactment of the Battle of Lexington and Concord, which started the war back in 1775. Toby, more impressive, running the Boston

Marathon or Paul Revere's 16-mile midnight ride. I mean, it's the horse that we should be giving kudos to, but if you are a Boston Marathon fan and you're looking for someone to root for, Look no further than American Connor Mans. He just set the half marathon U.S. record. So he's in a good form right now.

In the last 41 years, only one American has won the Boston Marathon. So if you want to root for someone, put your energy behind Connor Mans. I think if there's a year for it to do, it's the 250th anniversary of the start of the Revolutionary War. So let's go, Connor. In team sports, the big event this week is the NFL draft beginning on Thursday in Green Bay, Wisconsin. the Tennessee Titans are on the clock with the first pick. And while we could consult Mel Kuiper, here's how Google's Gemini AI thinks the draft will go.

The Titans will take Miami QB Cam Ward at number one. Then the Browns will take Colorado's two-way star Travis Hunter at two. And the Giants at three will take Shedur Sanders, the quarterback from Colorado, and the son of the Buffalo's coach Dion Sanders. How did Gemini do? I don't know. I mean, that sounds actually pretty spot on,

but I'm just worried about the fact that Green Bay is hosting at the NFL draft, Last year, 775,000 people descended upon Detroit over multiple days for the NFL draft. That was an NFL record at the time. Green Bay has 5,000 hotel rooms. If you expand it more to Appleton and some cities a little ways away, it increases. But how can that many people descend on a city this small? I hope Green Bay figures it out because if not, people are going to be sleeping outside on some Chili Green Bay mornings. Also in sports, in a way, the world's first sperm race will be held on Friday at the Hollywood

Palladium in Los Angeles. This is a real thing. A couple of teenage millionaires have created a startup called sperm racing in which they'll pit representatives from UCLA and USC against each other in a contest meant to raise awareness around male fertility issues. The track is eight inches long and sperm typically swim at five millimeters per minute. So each race, there will be three, will take at least 40 minutes. The hosts say, there will be play-by-play commentary, instant replays, leaderboards, and bedding through polymarket. According to the sperm racing manifesto, it's about turning health into a competition.

It's about making male fertility something people actually want to talk about, track, and improve. I mean, my weird story is I know the guy who founded this. He kind of is a young kid. He used to take meetings with VCs in his bathroom at high school. Like literally, and I talked to him, he was in the stall of his toilet. So definitely, like, a viral marker knows how to generally. generate a lot of headlines. And yeah, they think that this could be as big as Formula One racing or the UFC. They don't actually think. Yeah, again, it's part of it is just bringing attention. Most of it is bringing attention to this issue.

But I mean, hey, they got us talking. Let's wrap it up there. Thanks so much for starting your morning with us and have a wonderful start to the week. For any questions, comments, or feedback, send an email to Morningbrewdaily at morningbrew.com. Let's roll the credits. Emily Milliron is our executive producer. Raymond Lou is our producer. Our associate producers are Olivia Graham, who celebrated her birthday this weekend. Happy birthday, Olivia, Olivia Lake. Euchenewa Ogu is our technical director. He's here all week, folks. Scoop Star Daris is on audio.

Hair and makeup has a green thumb for all your gardening needs. Devin Emery is our president and our show is a production of Borgne Brew. Great Saturday, Neil. Let's run it back tomorrow.