Morning Brew Daily - France Wants Social Media Banned for Kids & Gold Shines Past $5,000

Episode Date: January 27, 2026

Episode 766: Neal and Toby (back in the office) discuss a marquee trial facing social media giants like Meta, TikTok, and YouTube over an allegation saying their products are addictive and harmful to teens. Then, Gold is good as…gold, as it surges past $5,000, illustrating investors undying trust in the safe haven asset as the world is seemingly turning upside down. Also, Super Bowl time means it’s the biggest moment for advertising as brands are already teasing their commercials two weeks away from the actual game. Meanwhile, Toby looks into the trend of co-working offices having a resurgence, with large companies like Amazon using shared spaces.  Get your tickets for the Morning Brew Variety Show! https://tinyurl.com/MBvariety  Learn more about Sandals at sandals.com Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Many employees can't afford a hefty medical bill that pops up out of the blue, but it happens. And employees who are financially stressed are, understandably, more likely to be distracted at work, costing their employers greatly in lost productivity. Luckily, AFLAQ plans help with out-of-pocket expenses not covered by health insurance and can be offered at no direct cost to businesses. Learn more at aflac.com slash morningbreedaly. That's aflack.com slash morning brewdaily. Good morning, Brew Daily show. I'm Neil Fryman.

And I'm Toby Howell. Today, gold smashes a new record. Why that isn't good for the economy. Then France just voted to ban social media for kids. It's Tuesday, January 27th. Let's ride. As you walk about the wintry streets, because this snow ain't going anywhere, keep your eyes out for sneckdowns.

What is a snackdown, you ask? There are sections of a street that cars don't use, And you can tell cars don't use them specifically after a big snowfall because it's the areas at intersections that trucks don't feel the need to plow. Urban planners and walkability advocates love snack down since they oh so elegantly reveal space that is currently reserved for cars, which could be handed over to humans, making streets safer for pedestrians. What an awesome natural experiment. It is awesome. Instead of engaging in these expensive traffic studies to see where cars are actually going, you literally just take an aerial picture of a city. or a town after it snows.

Snow is sort of like nature's tracing paper, but what do you do if you don't have nature's tracing paper? Well, in the 1980s, city planners in Australia, actually threw cake flour into the road to create their own flower neckdowns, a fleckdown, if you will. Also keep an eye out for leckdowns, which are the fall leafy version of this. There's neckdowns in every season, Neil.

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You said this place was steps from the water. We just haven't found the steps yet. How much did we save? Enough. Enough to get lost. Or you could book a stay with Hilton. Welcome to your oceanfront room. Just steps from the water.

The Hilton sale is on now. Book on Hilton.com or the Hilton app and save up to 20% to get the stay you expected. When you want savings, not surprises. It matters where you stay. Hilton for this day. The finance has had it with kids these days being too obsessed with their phones. Yesterday, French legislators voted to fast track a ban on social media use for children under 15, with a goal to have it in place before next school year begins in September. The vote was supported by French President Emmanuel Macron, who said, the brains of our children and adolescents are not for sale, warning their emotions are not to be manipulated, whether by American platforms or Chinese algorithms.

The bill passed overwhelmingly with a vote of 130 to 21, and will now go to France's upper house ahead of becoming a law. France is taking up a rallying cry that is gaining momentum in much of the Western world, And the U.S. jury selection begins today in Los Angeles for a landmark civil trial brought by parents who accuse meta, TikTok, and YouTube of causing children to develop social media addiction. The UK government is considering a similar social media ban for kids. And Australia is a month deep into navigating their own law that restricts under 16s from having social media. That ban is in full swing now with over 4.7 million teen accounts deactivated or removed since it went into effect. Neil, the world is clearly souring on these platforms, especially after the Aussies showed that a ban is possible.

Not since Hugh Jackman starred in Les Mis, have we seen France take inspiration from Australia like this? I can hear the people saying, Toby. No, I know this story is about the power of social media, but I first want to start by talking about the power of a book. And that book is The Anxious Generation by Jonathan Haight. Now, he is a psychologist at NYU. you. And in 2024, he released this book called The Anxist Generation, which proposed a ban on smartphones in schools and on social media for kids under the age of 16. The wife of the South Australian Premier was reading this book and telling her husband, yo, you got to do something about this.

Like, I'm reading about all these problems according to hate that social media is inflicting on young people. And he was the guy, this premiere, that introduced the bill in Australia that eventually they became the first country to ban social media for kids under 16. Now that blueprint is being adopted by France, by England, by Denmark, by all these countries around the world, not only banning social media for kids under 16, but also to take phones out of schools, which this France bill does as well. So really, these ideas are what sparked a global moment here. Why else is this so popular around the world? It's because it is literally popular with voting bases. France is sort of looking at this as a win for a very fractured, a government

because both the pro-McCron parties and the right-wing populist parties are rallying behind to support this legislation. The Wall Street Journal also recently conducted a poll of American readers and 71% of respondents support banning most social media for kids under 16. So these are seen as political wins for deeply divided political bodies right now around the world, which is why we're seeing it from France all the way to Australia and maybe some momentum in the U.S. as well. Companies are absolutely on the back foot. Meta, TikTok, Snap, and YouTube are the ones that were sued in this particular case. But so this is the first case that will go to trial over personal injury related to social media addiction. But there are 3,000 lawsuits waiting in the wing in California alone.

And another 2,000 are pending in federal court. So this is going to be a landmark trial. It's a new era for social media companies defending their algorithms. And how this case goes, how the jury rules in this particular case will have a widespread impact on. on those thousands of cases that are pending. And a lot of people are drawing comparisons to a similar kind of movement against tobacco companies back in the day because the argument is that they knew the risk of cigarettes and knowingly concealed it.

If social media companies are in the same boat where they did studies that found that, yes, these platforms and these like infinite scroll and algorithms we developed are negatively impacting teenagers' mental health and we still put it out to the world, that's where you start see some liability pop up. The big question here is correlation or causation. So far, no studies have really been able to pin the mental health issues of teens on social media companies from a causation perspective. So I think that's the hurdle that still needs to be jumped in order for these cases to actually land the knockout blow that they're going for. Yeah, the companies are absolutely going to cite those papers. And they're also going to say

that over the past decade, we've spent billions of dollars putting safety, features in our social media platforms to protect kids. We'll see what a jury finds, but it is absolutely a bellwether trial. Moving on, the only thing climbing higher than Alex Honnold is gold. Yesterday, the precious metal surged above $5,100 a Troy ounce. Just three months after it hit $4,000, a level most thought was unthinkable a few years ago. And then there's silver, whose prices are going haywire. It popped nearly 14% Monday in its biggest one-day gain since the financial crisis in 2008,

before tumbling back down to Earth in a historic reversal. While several factors are boosting the volatility of precious metals, the umbrella theme seems to be uncertainty. Uncertainty over the Trump administration's tariffs, geopolitical adventures and attacks on the Fed, concern over rising debt loads among governments around the world, and worries that major currencies will decline as those governments fail to address deficits

and tried to inflation their way out of debt problems. And what do you know, the U.S. dollar tumbled to a four-month low yesterday. All those jitters are causing a flight to safety, to gold, humanity's comfort food dating back millennia. And it's not exactly a good sign. Some economists see the gold rally as a reflection of something profoundly rotten in the global economic order, claiming it heralds the start of a global debt crisis. Robin Brooks, senior fellow at the Brookings Institution and former chief FX strategist at Goldman Sachs, called the rise in precious metals, quote, breathtaking and profoundly scary. My breath is taken and I'm profoundly scared

sitting here, Neil. You are right, though, the safe haven bid has returned in force for gold. Max Belmont, a first Eagle investment manager told Bloomberg, gold is the inverse of confidence. So that's another way of framing it. But I do want to just like zoom out and look at these price charts that are happening. It looks like mania. It smells like mania because these things I've gone parabolic. And it sort of is a little bit of a speculative mania right now. The place that is the ground zero for mania in the investing world is Wall Street Betts's Reddit forum. The two most popular tickers, by far in that forum, are gold and silver ETF. So those are what's being mentioned over the past 12 hours, the past 12 days. It truly is just becoming the Tesla or the game stop of these retail investment crowd,

even though they're all these geopolitical forces feeding into it as well. Yeah, I guess the question that traders have to suss out, is it, a speculative mana, or is something more fundamental going underneath the surface? And that's something more fundamental would be something called the debasement trade. Now, the debasement trade is the expectation that governments are going to continue to devalue their currencies because of high debt, fiscal deficits, and inflation, which means if you're an investor looking at all that, you're saying, okay, well, I'm going to get into harder assets. I'm going to hedge a little bit.

So often during a debasement trade, you'll see assets like gold and real estate go up. and also perhaps Bitcoin, but if you looked at the debasement trade and wanted to bet on it and you put your money into Bitcoin instead of gold, well, you would have left a lot of money on the table. A number of prominent investors have come out saying, yes, the debasement trade is absolutely happening. Ray Dalio of Bridgewater Associates, Ken Griffin of Citadel last year, all said that there's what's happening is there's going to be a devaluation of the dollar, of the U.S. dollar. Its prominence in the global stage is going to be diminished because of all these geopolitical events and perhaps some of the policymaking of the Trump administration, and that's why we're

seeing gold reach new heights seemingly every day. If governments keep printing and borrowing, I want assets that they can't print, that's probably the best summary of the debasement trade that I at least can give. Moving on, the Super Bowl between the Patriots and the Seahawks is nearly two weeks out. So why are brands releasing their commercials now? Yesterday, Budweiser and the NFL unveiled their spots for the big game, while Grubhub, State Farm, TurboTex, Uber Eats, and Pepsi Zero trigger all released teasers for theirs. It's clear we're in a new era of Super Bowl marketing, one where impact is measured not just on the Sunday night of the game, but also by the conversation you drive on social media in the weeks leading up to it. In fact, according to Sportico,

just 10 to 20 percent of brands will keep their ads a secret before the game itself, hoping that the wow factor of seeing something for the first time is outweighed by the digital reach of an extended campaign. And with 30-second spots in the Super Bowl going for over $8 million, you want to make the biggest splash possible. Why so expensive? You won't find a bigger captive audience anywhere else. Last year's Super Bowl on Fox drew nearly 128 million viewers, the biggest audience in the history of the game. This year, NBC is hopeful it can beat the record with teams on each coast, two young, intriguing quarterbacks, and arguably the world's most popular musician, Bad Bunny, headlining the halftime show. Those are kind of two

conflicting reports you just gave there, though, because yes, the Super Bowl is still absolutely this must-see event with a lot of eyeballs glued to their televisions. But brands are also saying, we do need more bang for our buck, so we should release it two weeks into advance because the new meta in advertising right now is you have to create these cultural moments around your ads. You want it to be a multi-week-long thing, not just a one-day thing. And the case study that I think best exemplified to this is in 2024, Sarah V had this very successful ad campaign that featured Michael Sarah. That started months before the big game where they

had these stunts of Michael Sarah shopping for Sarah V at pharmacies. They were posted on social media became this big mythos around the commercial. Once the commercial actually aired, then it got overall, the entire campaign got 15.4 billion social impressions before the Super Bowl. They saw 25% sales bump. So I think a lot of brands are looking at what Sarah V pulled off and how they just put in so much legwork before the actual ad aired and they want to do the same thing. How do the, what's the relationship between the legwork before the ad and the ad itself? Is it some sort of journey that leads up to the ad? Because Budweiser just released their ad yesterday.

So what's my incentive? You know, what is sort of the impact of the actual ad itself in the Super Bowl? Because I've already seen it online. I don't like that brands do this. If we're going to be totally honest, I like what Sarah V did where they built up like Easter eggs and then reveal the ad. at the Super Bowl. That, to me, is how you actually build anticipation.

For Budweiser, who just put it on YouTube, yes, you'll probably get more views overall, but it's just not as fun. There's no anything surrounding it necessarily. So I think some brands do it better than others. And a bunch of brands actually release teasers. Like, the actual movie teasers for their Super Bowl commercials. A number did that, including Grubhub.

And I want to talk about Grubhub, because they're part of a new kind of theme that I want to talk about, which is that they're bringing in huge directors to direct Super Bowl commercials. Grubhub is working with Jorgos Lanthamos, who is the director behind Bougonia and Poor Things. Now, he does really weird stuff. These movies are quite bizarre, so I'm interested to see what Grubhub is doing there. And then Instacart is bringing in Spike Jones, who's most famous for his movie, Her.

So these are Hollywood directors that are parachuting into Super Bowls. And then let's talk about one of the best directors of them all, Mr. Beast. Mr. Bees has been hired by Salesforce to direct their commercial. They're giving away $1 million. So not only are companies bringing in the big guns to act in these commercials, but they're also bringing in big name directors behind the scenes. That is such a curse sentence. Mr. Bees is directing a Salesforce Super Bowl ad to give away a million dollars.

Will I be entering? Probably. I also feel for these brands in a certain sense, though, because remember, this creative direction process starts eight, ten months ago, and they're trying to thread the needle of what the current moment is, the current cultural temperature is, like, should we be funny? Should we be serious? Should we be pro-America like Budweiser's ad is?

So this is not necessarily something that is easy to basically split the difference. Well, they don't have to spend $8 million on a 30 second half. I guess you don't. And actually, I go back to Sarah V. They haven't done a Super Bowl ad sense because, like, we did really well last time. Like, we got our brand name out there. We don't need to spend $8 million going forward.

All right, we're going to take a quick break and come back with Toby's trends right after this. Not loving your AT&T or T Mobile Bill. Yeah, we've been hearing that a lot. Good news. Bring your AT&T or T Mobile Bill to Verizon and we'll give you a better deal. So get away from that unfortunate phone bill

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No surprises. That's Verizon. Best Network based on Route Metrics, Best Overall Mobile Network Performance U.S. Second Half 2025. All rights reserved. must provide a recent consumer mobile bill in the name of the person who gave me the deal additional terms conditions and restrictions apply it's time to refresh your yard during spring backyard days at the home depot get low prices guaranteed on propane grills starting at hundred and seventy nine dollars like the next grill three burner gas grill or get fifty dollars off a select weber spirit grill and bring big flavor to your backyard then set the scene with hampton bay string lights that bring it all together shop spring backyard days for seven days at the home depot now through may 6th Exclusion supplies, see homedipo.com slash price match for details.

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What is dead may never die, but rises again harder and stronger. It's the motto of the Ironborn in Game of Thrones and also co-working spaces, which are having a surprise comeback, a rags to riches tale I want to talk about on today's edition of Toby's trends. A lot of you likely remember peak co-working. It was 2018. WeWork was the largest occupier of office space in Manhattan, commanded evaluation of just under $50 billion in CEO Adam Newman's mission was to elevate the world's consciousness. Yeah, that didn't work.

The pandemic soon upended office demand, co-working bore the brunt even more so than traditional offices, and in 2023 we work filed for bankruptcy. However, co-working has since flickered back to life. Hybrid work has become the new normal for most employees, meaning companies are on the hunt for short-term office commitments with the option to scale space up or down quickly. Industrius, a Weaver competitor, has quietly been on a heater two, expanding to 50 new locations last year to bring their total footprint to over 250 spaces. Even WeWork is making a comeback post-bankruptcy, renting smaller spaces, sharing some risk with landlords and staying

away from deals that rely on instant full occupancy. Neil, feels like co-working was always a good idea, just maybe not on the massive scale that WeWork tried. Yeah, at least to my P-Brain, co-working was a concept that always made sense intuitively because it clearly scratches an inch. Companies want flexibility when it comes to their office space. And yes, co-working is slowly coming back from that big blowup a few years ago. Three years ago,

co-working space in the U.S. totaled about 115 million square feet at about 5,800 locations. Today, co-working space in the U.S. is about 158 million square feet in nearly 8,800 locations. So there's been ticking up. according to the data firm Yardy. And Yardy expects this growth only to continue currently co-working counts for about 2.2% of U.S. office stock, which is up from 1.7% three years ago. But Yardy expects that this number, this share, will actually go to 10% as things kind of shake out.

And companies find the right business model for coworking that can actually, you know, work. One thing that I think we work did get right is the fact that they made their spaces very nice to be in. I mean, morning brew started in a we work. You had like the coffee on tap. There was like the kombucha. There was just, it felt very bougie and nice. And a lot of co-working operators are saying we still have to bring the heat there because if you ask people to return to offices these days, they better be nice.

You better have the amenities here or else they're going to get very, very mad. Back in the day, you used to be able to have a satellite office that was just a chair and a computer. and that would be enough for an employee. But now that there's a little bit of leverage now with the rise of remote work and the rise of hybrid work, you have to make it a nice space for people to want to be in. So if you force people back to the office and it's a crappy experience,

that is not going to go well, which is why still people are kind of we-workifying their co-working spaces. And you mentioned satellite offices. That's one of the biggest drivers of growth in this industry right now. Say you're a company based in New York, but you have employees in – you have like 10 employees in Austin. in. You have 10 employees in Denver. You have a couple more in LA. And you're not going to bring, you're not going to tell them to come and move to New York, but you could supply them

with an office space. And what is a perfect office space for 10 people in Austin or 10 people in Denver is a co-working space. So that is one of the main drivers of growth of this mini boom, I guess we could call it. And another is single site operators. That is a big driver here. We're gone from the days of WeWork expanding. I remember we were in a WeWork, right, 2017, 2018. We would walk into the office, the WeWork, and we just hear that, oh, WeWork is expanding to Buenos Aires. Every single day, there would be another city around the world that WeWork was expanding to, and that clearly was a business model that did not work.

Now we have these independent single-site operators that are just operating one space, and it seems a lot more sustainable. According to Yardy, single-site operators have grown 66% in the past for years to over 3,500 locations. So it's not these big national co-working chains that are driving the growth. It's these independent operators that just have one space. All right, let's sprint to the finish with some final headlines. Like Toby at an all-you-can-eat-sushi buffet, Saudi Arabia may have taken a little too much on its plate. The Financial Times reported that Neom, Crown Prince Mohammed bin Salman's mega project along the Red Sea Coast,

is going to be considerably downscaled as financial realities set in. The original design called for a 105-mile linear city called The Line, a ski resort, and a logistic zone. Now, the line could transition to be just a hub for AI data centers that leverages existing infrastructure instead of this futuristic urban utopia that was once envisioned. In a modernization push to diversify from oil, Saudi Arabia has spent trillions of dollars that it may not have given depressed fuel prices over the last few years. As the scaling back of Neum shows, it's in for a crude awakening. I mean, the fact that this proposal contained a ski resort probably should have been something

that would have tipped people off that, hey, wait a second, this probably isn't going to happen. It is very funny that eventually everything becomes an industrial center for data centers at this point, which is kind of the buzzy investment right now. I feel pour one out for consultants and architects and construction firms, though, because this was a massive cash cow for them. I think they probably knew that they were never going to achieve the scale, but a consultant is ready to go in and say, here's how it would have. happen. An architecture firm is happy to draw up the designs from them. The construction firms are not

so happy to actually have to build a thing, but this was definitely a major, you know, cash infusion for this industry that is now being scaled back a little bit. Yeah, I'm so sorry for them. I know. You don't have to pour one out for them. All right, moving on. Once upon a time, there was a celebrity that wanted to start a successful company that didn't involve sports drink or makeup. And that company is once upon a farm, an organic kids, snack maker, co-founded by celebrity Jennifer Gardner. The Good For You Snack brand, which focuses on expensive products ranging from kid-friendly pouches to frozen meals and smoothie packets, filed to go public yesterday, hoping to debut with

a market cap north of $760 million. But in order to achieve that lofty valuation, it needs to buck a trend of celebrity IPOs going worse than Garner's 2005 portrayal of Elektra. Many IPOs have had the stars, but not the businesses to back it up. There was the restaurant chain Planet Hollywood's debut backed by Sylvester Salone and Bruce Willis, which has just three locations today. Mark Wahlberg tried to be the face of Jim Operator F-45, but it's since delisted after its IPO in 2021. And while Jessica Alba's honest company is still tradable, it's down 84% since its debut.

Neil is once upon a time going to be the fairy tale farmer Jen, as she's called in the company filings, actually wants. I mean, this is worse than the Madden curse. Even Ryan Reynolds, who took Wrexham from the dumpster of the English soccer tables to the championship, has had a rough go on it in the public markets. He is the chief creative officer of ad tech company M&TN, and that stock is now trading 37% below its IPO price. Perhaps the one celebrity that's done pretty okay with an IPO of a company they're involved in is Roger Fedder. he backed on holding, which is this Swiss shoe company, and that stock is nearly double from

its 2021 IPO. So maybe we should all take our cues a little more from Roger Federer. The funniest part about this story is that Garner is called a co-founder of this company of Once Upon a Farm. But she and the current CEO joined the company in 2017, two years after it was started. Classic. How do you square that circle? You put, you sign your name on something when you You just, that's management, Neil. You know, people do the work, and then you put your name on it. You're right. All right.

Well, good luck, Jennifer Garner. Finally, hey guys, don't try to get fake pipe bombs through airport security, or we'll have to talk about you on the podcast. This weekend, TSA released its annual list of the most unusual things it confiscated at U.S. airports last year. And number one was an imitation pipe bomb that someone put in their check baggage in Boise, Idaho. The fake bomb, which was made of PVC pipes, wires, and wooden blocks wrapped in papermarked C4, set off a checkpoint alarm before the traveler informed officials it was just a training aid. TSA also highlighted several turtles that people tried to sneak through security for reasons unknowable.

At Newark in March, a man tried to hide a turtle wrapped in a blue towel in his pants. While a few months later, a woman got caught sneaking two turtles stuffed in her bra. I'll give you one moment to think about what city this was in. Yep, Miami. Why are there multiple turtle instances? What is going on with people? The TSA kind of on social media said, please we can't emphasize this enough.

Stop hiding animals at weird places on your body and then trying to sneak them through airport security. They have regular pathways if you want to bring your pets on board. You don't need to put them in your undergarments, but on the scale of turtle to pipe bomb, I guess turtle is on the milder side, but oh boy, just pack it in your check bag.

It looks like airport security around the world is loosening its rules a little bit. Remember, we don't have to take our shoes off anymore in the regular line. And then just a few days ago, Heathrow Airport said it was going to allow liquids of two liters through into the airplane through your carry-on instead of just 3.3 ounces. So this whole industry that has these airport-sized shampoo and toothpaste and little water bottles, I think is going to go kaput.

Neil, have you ever tried to smuggle anything through airport security and gotten stopped? Actually, no, because I've reflected a lot over the past year. And I am a rule follower. I am a rule follower. So I, you know, look into my bag before I go into security and I see if there's any liquids or anything that might set off the alarm and I put it away because not only am I real follower, I just want to get to the gate as fast as possible so I can look at planes. So I don't want anything delaying that. So I am someone who's pretty careful about what they put in their carry on to go through security because I just don't want to be delayed. My mom always would give me Magnolia pudding, which is a bakery here in New York.

She would send that to me in college or like before I was coming home. And she would argue that it's not a liquid, which it's actually a good debate. Like, what is pudding? There's a huge debate around peanut butter. You're right. Peanut butter, pudding, it's all in the same class. And every once in a while I get it through, every once in a while I wouldn't get it through. So I'm a pudding smuggler.

That's what I've reflected on myself and found. Okay, that is all the time we have. Thanks so much for starting your morning with us and have a wonderful Tuesday. If you want to get in touch, send an email to Morningbrewdaily at Morningbrew.com Or DM us on Instagram at Embeddaily Show. Let's roll the credits. Emily Milliron is our executive producer. Raymond Lue is our producer.

Our associate producers are Olivia Graham and Olivia Lake. Hair and makeup is on the hunt for snack downs. Devin Emery is our president and our show is a production of Morning Brew. Great show today, Neil. Let's run it back tomorrow. Yamava Resort and Casino at San Manuel is California's number one entertainment destination for today's superstars. Catch the Jonas Brothers return to the Yamava Theater stage on April 30th, the powerful vocals of Demi Lovato on May 17th,

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