Morning Brew Daily - Global Chip War Heats Up & Bob Iger's $250M Women's Soccer Stake

Episode Date: July 18, 2024

Episode 368: Neal and Toby chat about the latest chapter in the US-China chip war where a Trump interview with Bloomberg sent semiconductor chip indexes tumbling, while China is looking to expand thei...r chip capabilities. Then, a couple of major deals with Bob Iger acquiring Angel City FC for $250M and Ray-Ban owner acquires the once-popular streetwear brand Supreme. Plus, Neal shares his favorite numbers from the Emmy’s, the fastest human-made object, and night-owl productivity. Meanwhile, the pool industry is slowly drowning. Lastly, the trend of running-for-hire is spreading throughout Indonesia. Behold the Strava Jockey.  Expand your world with Meta AI. Now on Instagram, WhatsApp, Facebook and Messenger. 00:00 - Ken Griffin buys Apex Stegosaurus 03:00 - Chip wars heat up 07:15 - Angel City FC bought for $250M 11:45 - Ray-Ban buys Supreme brand 15:30 - Neal’s Numbers: Emmy’s, fast object, night-owls 20:00 - Pool industry is drowning 24:00 - Behold the Strava Jockey Get your Morning Brew Daily T-Shirt HERE: https://shop.morningbrew.com/products/morning-brew-radio-t-shirt?_pos=1&_sid=6b0bc409d&_ss=r&variant=45353879044316  Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:26 Terms and conditions apply. Good morning, Brew, Daily Show. Neil Fryman. And I'm Toby Howe. Today, chip stocks got sent to the wood chipper, how geopolitics is slowing the role of the stock market's A-list. Then there's a new most viable franchise in women's sports, but will infighting sink Angel City before it can soar. It's Thursday, July 18th. Let's ride. Remember that 150 million-year-old Stegosaurus named Apex that was up for auction? Well, yesterday it was sold, and you're never going to guess who bought it. Or maybe you will. It was the hedge fund billionaire Ken Griffin. Griffin paid nearly $45 million for Apex, making it the most expensive fossil sale in history.
Starting point is 00:01:15 And we've been here before. Remember, three years ago, Griffin outbid a bunch of crypto people to buy a first edition copy of the Constitution for $43 million. I'll just say it. This guy knows how to be a billionaire. He truly does. And I am so happy that it got $43 million, $44 million, because there were reports that it was valued in the $6 to $8 million range. Apex deserved so much better,
Starting point is 00:01:39 so I'm glad it's now the most expensive fossil ever. Ken Griffin said Apex was born in America and is going to stay in America after the sale. That's kind of his thing, is that he loves keeping what he thinks are American artifacts in America. He did that with the Constitution, which is now residing in our favorite place on Earth, northwest Arkansas.
Starting point is 00:01:57 So he loves Spurgeon. He loves that $44 million range. Now a word from our sponsor, meta-a-I. So Neil, only a few people know this, but I am currently writing a young adult fantasy book. Is it fantasy or romanty? I don't have the literary expertise to pull off romanty yet, so I'll leave the love and the dragons to others, but I found meta-AI to be helpful in the writing process. Since a lot of fantasy is world-building, I like to see the characters in the environment I've created come to life. So I head to meta-a-I, ask it to imagine the scene I just wrote,
Starting point is 00:02:32 and then watch as it literally comes to life in front of my eyes. So are you going to leave us hanging or give us a sneak peek about what the book is about? I'm keeping it under wraps for now, but you'll see it on a bestseller list soon enough or in a used bookstore bargain bin, one of the two. If you're like Toby and need a little creative boost from time to time, expand your world with meta AI. Now on Instagram, WhatsApp, Facebook, and Messenger. Yamava Resort and Casino at San Manuel is California's number one entertainment destination
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Starting point is 00:03:24 If they were playing in an NFL game this upcoming Sunday, chip stocks would be listed as doubtful because they got all kinds of bands. up yesterday. Wall Street's high-flying semiconductor index lost more than 480 billion in stock market value, following a pair of ominous headlines for their businesses. First, in an interview with Bloomberg, former President Trump said that Taiwan should pay the U.S. for its defense, suggesting that he would be hesitant to defend Taiwan if it were to be invaded by China, a distinct possibility. Taiwan is home to chipmaking giant Taiwan semiconductor, an absolutely
Starting point is 00:04:01 crucial player in the technology sector. And if China were to launch a war against Taiwan, and this believe the entire global economy would collapse, not hyperbole. That's how important this company is. The second headline that set chip stocks tumbling was that the Biden administration is reportedly considering slapping the most severe trade curbs in the entire playbook on chip equipment to China to prevent it from racing ahead in the tech arms race. Considering Western firms sell lots of equipment to China, this was also seen as a potentially major threat to sales. Toby, this was a bloodbath because of the semiconductor meltdown. The NASDAQ fell nearly 3% for its worst day in two years. Chip companies are finding themselves squarely in the geopolitical
Starting point is 00:04:43 crossfire. Yeah, fully a bloodbath. If you just go down the list, ASML, which is the world's largest supplier of tobacco equipment, that fell nearly 13%. Taiwan Semiconductor manufacturing TSMC closed down 2.4%. And then nearly 8% in the U.S. after Trump's comments. And then NVIDIA fell 6.6%. The shockwaves just rippled throughout the entire stock market yesterday. Big Tech was affected as well. And you also have to look at who didn't get hit as badly yesterday, which is interestingly enough Intel kind of leveled off. It rallied a little bit. Global Foundries actually gained yesterday. These are both manufacturers that are perceived as a little bit more insulated. They have more plans to get U.S. plans up and running. So it's,
Starting point is 00:05:28 it is just a different look at the, what the calculus would be if these trade export limitations were, are applied, or if something happens to Taiwan, suddenly U.S. based chip manufacturers become a lot more valuable. Let's look at what the Biden administration is proposing. And this was just a report from Bloomberg. So it doesn't, it hasn't yet actually come to pass. They want to use what's known as the foreign direct product rule. This is the most severe curb restrictions we have, which would impose controls on a company selling to China that literally has the tiniest amount of U.S. technology. It could just be one single part, and our technology is in so many products. The U.S. wants to present this
Starting point is 00:06:10 United Front against China. It's not the only company that makes equipment or chip equipment that sells to China. ASML is Dutch, and there's a company called Tokyo Electron, which sells companies to China chip equipment to China. And the U.S. wants to say, guys, let's all band together and prevent the China from winning this arms race. It doesn't think the ASMLs and Tokyo Electron is doing enough to prevent this equipment from getting to China. So it's saying, okay, we might just need a crack down on you because we don't think
Starting point is 00:06:40 you're pulling your weight here. Biden is certainly walking a fine line here, though, because the U.S. already imposed the sweeping restrictions back of selling advanced chips. manufacturing gear to China back in October 2020. But U.S. companies are sitting here feeling like they, those export restrictions have unfairly punished them. There was this report from the Federal Reserve that came out that said they chip companies, U.S. chip companies have lost $130 billion in market cap due to U.S. export controls because there isn't a United Front right now. U.S. chip companies are saying we're shouldering a much larger burden than any of these
Starting point is 00:07:15 other companies that you mentioned. Why are you going to make it now even harder for us to sell in China, all you have to do is look at Nvidia's revenue in China to show how these export controls have dented sales. InVIDIA's revenue stood at about 18% of, or China revenue stood at about 18% of its total revenue in the previous quarter this year. That's compared to 66% of its revenue a year ago. So it is just wild how much the calculus has totally changed and how much these import and export controls are affecting U.S. chipmakers. And you're probably looking at your brokerage account this morning being like, what? the heck happened. I mean, literally my mom texted me like, what the heck happened in the stock market?
Starting point is 00:07:54 It shows just how much chip stocks play a role in the stock markets rise. This year, the semiconductor index is up 32 percent compared to the SMPs. 17 percent gain chip stocks are now the most weighted in the S&P 500. They passed software this year for the first time. So these companies are so critical to the global economy. They're running the stock market. You may not have heard of them, but they are a handful of giants that, are basically running our economy right now. And any little policy intervention here and their export restrictions to China there, a war breaks out in Taiwan there, then this entire thing comes crumbling down.
Starting point is 00:08:33 A couple of big acquisitions went down yesterday, one in streetware and one in the sporting world. Up first, Angel City FC of the NWSL officially became the most viable women's sports team in the world yesterday after selling a controlling stake in the franchise. the lucky new owners of the $250 million club are none other than Disney CEO Bob Eiger and his wife Willow Bay, the dean of USC's School of Journalism. The duo takeover from a couple big-name owners,
Starting point is 00:09:01 including Natalie Portman and Reddit co-founder Alexis O'Honion, as well as a smattering of other sporting icons like Abby Wambach, Mia Hamm, Julia Fowdy, and Billy Jing King. But despite the celebrity owner's box in a splash evaluation, things have been a little rocky at Angel City since its founding,
Starting point is 00:09:18 couple years ago. First, the play on the field hasn't always been great with just a first round playoff exit to show for their first three years in the league. Behind the scenes isn't much better either with a Wall Street Journal report emerging that detailed lots of infighting amongst board members. Discord aside, this sale is another data point that shows just how much women's sports are growing and how serious these valuations are getting. I mean, we are in spitting distance with some of the lowest valuations of men's teams in North America. They're sitting at like $600, $500 million for some of the MLS and NHL teams. Buffalo Sabers are at $750 million.
Starting point is 00:09:56 Colorado Rapids are sub $500 million. So at some point we might see a women's team surpass a men's team in valuation. And if it's going to be anybody, it might be this Angel City because they bring in the most revenue out of any women's team anywhere in the world, $33 million in 2020. They have the biggest attendance in the NWSL. You see growth in this league. They are sitting atop of it in terms of brand. I don't know about you said they're not that good on the field.
Starting point is 00:10:25 But in terms of building a brand and selling sponsorships and selling jerseys and selling tickets, they are at the top of the table. They have a ton of support locally, but I mentioned this infighting that's happening within the team. Part of the issue was the team's principal owner, which is Reddit's co-founder Alexis O'Hanian. He ceded a bunch of his control to others. he didn't want to be kind of the man in charge of this team. So this created this power vacuum, which the team's co-founders, venture capitalists, Karen Nortman, and then there's this entrepreneur, Julie Ehrman,
Starting point is 00:10:59 have kind of taken over there, and it's led to some friction amongst other board members. So the Wall Street, this top to bottom piece about how this team is so high flying, like everyone wants them to be good, everyone wants them to succeed. And they are succeeding. They're making a lot of money, but there's still a bunch of tension. kind of behind the scenes, which hopefully they can get over because their goal is to become the first billion-dollar women's sports team. And the way that they're progressing, I think that they can absolutely get there.
Starting point is 00:11:27 Yeah, Willow Bay is an absolute power broker. Obviously, she's married to Bob Iger, who's the CEO of Disney. But she seems like she means business is going to come in. She's going to sit on the board of governors of the entire NWSL. She works in the USC campus, which is a walk away from where the Angel City team plays. So she's been a supporter of this team for a long time. And now she is an owner. It's just crazy to see where valuations have come from in the NWSL.
Starting point is 00:11:56 I mean, back in 2019, three years before Angel City was founded, the Seattle Rains sold for $3.5 million, and now we're above $250 million. Meanwhile, the WNBA, the highest valued team there, the WMBA, the highest value team there is the Las Vegas Aces at $180 million. And it was curious to me, and I don't necessarily know if I have an answer to this, is why an NWSL team is valued it so much more than the top valued WNBA team, which seems like it gets more eyeballs on TV and just has generally a little more hype to it. I'll tell you why. Soccer is a beautiful game. You don't like soccer more than basketball deal. All right.
Starting point is 00:12:38 I don't know about that. But moving on to the other deal, eyewear meets streetwear in an odd pairing that will see Supreme fall under. new ownership. I wear behemoth Esselor Luxottica, which makes Rayban and Oakleys and literally every other accessory you put on your eyes, is buying streetwear brand Supreme for $1.5 billion. That's a cheaper price than the last time Supreme changed hands, which was four years ago when VF Corp paid $2.1 billion to add it to its portfolio, which includes the likes of vans, North Face, and Timberland. If you're scratching your head thinking, an Iwear company buying Supreme, not sure I see it, you should be.
Starting point is 00:13:16 a Wall Street analyst because they were wondering the same exact thing. And not only is Supreme outside of Esselaur Luxottica's traditional comfort zone, the purchase also comes at a time when the street where Supreme is known for isn't as hot as it was. Esolora Luxudica says, just wait and see. We know what we're doing. They say Supreme gives it an entry point to that tech savvy and hard-to-exist Gen Z community, particularly in the growth area of Asia. Toby, do you buy this explanation or are you as confused as the rest of us?
Starting point is 00:13:45 I am a little confused because I think Luxor Exotica is saying the exact same thing that VF said when they bought them a few years ago. They wanted to, VF is the maker of Vance and North Face, and they said that the sale, they wanted to bring in that same audience. They wanted to be more trendy. But it just didn't work out because these synergies with Supreme are very hard to develop across different brands. I mean, VF did do pretty well in the beginning. like their collabs with North Face and Vans were very hype, but it's hard to continue that hype when you're selling these big brands. And what started happening is that Supreme Collabs started not selling out like they used to.
Starting point is 00:14:23 They started being on shelves for longer. You come in days later and still get the Supreme, which just dense the entire brand. So anytime you pair this very niche, very hype-driven brand with big brand labels, there's inherent tension there. And I don't see how they're going to get around it. Luxor is going to get around. of it, Luxottica is going to get around the same issues that VF Corp was kind of struggling with. Well, one collab they're going to try to do. It seems like there's going to be Supreme Meta smart
Starting point is 00:14:52 glasses. Remember, there were Rayban meta smart glasses that sold really well. So that is one thing that they're going to try to do is put that Supreme label on glasses that have AI infused, that have AI infusion. But yeah, the Supreme acquisition for VF was just a colossal failure. I mean, they expected Supreme to bring in $600 million in revenue last year. But actually, that turned out to just be $523 million, which was a lot less than 2020 when they brought in $561 million. So it seems like the glow around Supreme has faded as they've expanded. They have 17 stores now.
Starting point is 00:15:30 They have double the amount of lines that they had just in 2020. So the streetware boom does seem to have faded, but I wouldn't count it out yet. Right. It's not necessarily that the streetwear. boom in general is fading. It's just different brands come and go. Fear of God is a lot more powerful and popular now than Supreme was. So it's just, this is how trends come and go. Like they ebb and flow. Maybe they'll come out with very cool eyeglasses and it will become cool again. You just never know because this industry runs on hype and that is something
Starting point is 00:15:59 that's a very tenuous thing to grasp. Up next, say it with me, everyone. It's time for Neal's numbers. It's time to refresh your yard during spring backyard days at the Home Depot. Get low prices guaranteed on propane grills starting at $179, like the next grill three burner gas grill, or get $50 off to select Weber Spirit Grill and bring big flavor to your backyard. Then set the scene with Hampton Bay string lights that bring it all together. Shop spring backyard days for seven days at the Home Depot. Now through May 6th, Exclusion supplies to homedipo.com slash price match for details. We all have that dream trip. We've been wishing we could go on, but too often life or usually price gets in the way. That's why Priceline is here to help
Starting point is 00:16:49 you turn your dream trip into reality. With up to 60% off hotels and up to 50% off flights, you can book everything you need for your next adventure. Don't just dream about that next trip. Book it with Priceline. Download the Priceline app or visitpriceline.com and book your next trip today. Welcome to Neal's numbers, the segment where I share three. Restats from the Week's News that will have you feeling like Jimmy Neutron. My first number is a rundown of the Emmy nominations that were announced yesterday, highlighting the best TV from the past year. And the show that got the most nominations of any was Shogun, FX's epic drama about 17th century
Starting point is 00:17:32 feudal Japan that landed 25. I don't watch much TV, but I watch Shogun, and I say, give it all the awards. So good. Coming in second was Hulu's Kitchen Confidential, The Bear, which nab 23 nominations. history while doing it. It topped a 15-year-old record set by 30 Rock for the most noms by a comedy, though it's certainly up for debate whether a show exploring trauma, addiction, and toxic workplaces is actually a comedy. And if you're thinking, didn't we just do the Emmys? And yes, the award ceremony that was supposed to happen last year took place earlier this year
Starting point is 00:18:05 because of the Hollywood strikes. So it's a quick turnaround with this year's ceremony airing in September. Toby, anything from the nomination stand out to you? Any snubs? No snub. No for me. It was just, what stood out to me was just, this was an amazing day for FX. It landed 93 nombs altogether. That made it the second most nominated network this year coming in just behind Netflix. It actually jumped above HBO and Max. HBO and Max wasn't one of the top two networks for the first time in literal decades. It just goes to show that sometimes this happens was just the cycles of shows. House of Dragon wasn't considered yet. Some of its other big franchises weren't considered for this particular Emmy.
Starting point is 00:18:44 cycle, but still, FX just kind of out of nowhere just had multiple bangers this year, and so they're sitting pretty. My next number is for everyone who's got the need for speed, but honestly, you probably don't want this much speed. NASA's Parker Solar Probe just tied its own record for the fastest moving human-made object ever when it hit. Get ready for this. 394,736 miles per hour.
Starting point is 00:19:10 It's a little hard to comprehend how fast this thing moves, so here's some context. It's 500 times faster than the speed of sound. It would take Parker 49 seconds to travel from Los Angeles to London and also less than a minute to get from Washington, D.C., to Tokyo. To fly around the Earth's equator, it would take it less than four minutes. So what's its secret? Is it doping, wearing the new Nike Alpha flies? Actually, the secret sauce is harnessing gravity with a mix of impeccable timing and precision. The Parker Space probe orbits the sun, and once it gets into the neighborhood of Venus,
Starting point is 00:19:42 it uses the planet's gravity to slingshot itself back toward the sun, which has its own massive gravitational pull to help it achieve mind-blowing speeds. Toby, you're a good runner, but I don't think you can beat this thing in a race. I love the Parker's Sodor poem. There's so many interesting facts about it. Its goal is to get the closest that any man-made object has ever gotten to the sun. Still, that's only 3.8 million miles away, but still, it's very hot there. It is the first NASA mission to be named after a living person.
Starting point is 00:20:12 It's honoring the physicist Eugene Parker, who predicted the existence of solar winds. And my favorite part, too, is how the heck do you keep this thing cool because it's getting so close to the sun? It's got this very thick heat shield that can withstand its temperatures up to 2,500 degrees Fahrenheit. It keeps the internal components at a balmy 85 degrees, which, again, in the vacuum of space, is actually very hot, but given how close it it's getting to the sun. So I highly recommend you go down the rattle of the Parker Solar Probe. you have any Parker solar probe facts you want to you want to say one is the list of the fastest made human made objects that is very interesting and at one point in 1957 the record was held by a nuclear test borehole cover which was blasted into space at 150,000 miles per hour after a bomb detonation in los alamos so at one point that borehole cover was the fastest thing humans have ever made my final number may be disappointing to those of us who think were better than everyone else. because we wake up before the sunrise.
Starting point is 00:21:13 Turns out early risers may not be better off than night owls, at least when it comes to brainpower. A new study from Imperial College London suggests that people who feel more alert and productive in the evening, those night owls, tend to outperform us early birds on brain tests. Looking at data for more than 26,000 participants, the researchers found that evening people scored up to 13.5% higher than morning people on cognitive assessments.
Starting point is 00:21:39 In fact, people who said they were definitely morning. people, preferred worse than both the hardcore evening people and the ones who only showed a slight preference for morning or evening. While the study has limitations, it definitely challenges the widely held belief that the most productive people in society get up early. But honestly, I think this is just one of those debates that is never going to be resolved, no matter how much research is done on it. Well, I want to go to those limitations you said the study had, because I want to defend our good honor as mourning people. Part of the limitations where the study did not account for education levels.
Starting point is 00:22:12 And then they also did not include the time of day the cognitive tests were conducted. So again, if you are a night owl and the test was conducted first thing in the morning, you'll perform worse. And then same thing for us early morning people. If you conducted in that like two to three afternoon slump, I am not doing well at a cognitive test.
Starting point is 00:22:31 So, but yeah, I do think we should rethink a couple of things about the way we approach sleep. One is the first thing I thought of was just our school system, in the U.S. teenagers are forced to wake up at ungodly hour. It felt like an ungodly hour at the time. It was just like 7.30 a.m. But if you are a growing person and maybe you perform better at night,
Starting point is 00:22:52 why are we forcing people to wake up and just zombie walk through the first few periods of high school? So just an interesting study, I would say, but I do want to defend it. Are you running for college or for a high school class president now? I think I'm running for Senate. My name is Toby Allen. I'm running for U.S. Senate on the backs of. make school start later. Neil, pool sales have fallen off the deep end. Only 60,000 residential in-ground pools will be constructed this year, according to estimates,
Starting point is 00:23:21 which is half as many as in 2021. If the market continues at its current pace, we could be looking at fewer pools built than the 54,000 that were constructed doing 2009 smack dab in the middle of the Great Recession. So why are pool sales circling the drain? Well, higher interest rates means less people can afford to finance a pool. Prices are continuing to rise even if demand is down. And after the pandemic surge that came from board honors, adding a little leisure to the backyard is finally fading. Even amidst a historically hot summer,
Starting point is 00:23:54 Google searches in the U.S. for swimming pool costs were the lowest they've been for any June on record. Neil, we are in a pool session, a poolpocalypse. This is a poolstrophy. It really is. I mean, everyone who has a pool has a pool. because they bought it in 2020 and 2021. We saw this with Grills as well. But there was an earnings report last month by Pool Corp that sent pool stocks, which I didn't know
Starting point is 00:24:17 was a category, absolutely plummeting because Pool Corp said, oh, my, last year, you thought last year was bad for pool sales? Well, we're going to forecast another 20% drop in the upcoming year. This is so directly related to the housing market. We've seen very few houses change hands because of high mortgage rates, high interest rates. So if you're not getting a new house, then you're not building a new pool. And if you already have a house, then you probably built it. And you wanted a pool.
Starting point is 00:24:43 Probably have one in 2020 or 2021. So this market definitely has frozen over. We'll see what happens when interest rates come down. I think that's what the industry is waiting for to see how much pen up there, demand there is, for pools once it just gets less expensive. Because building a pool costs 72% more now than it did just four years ago. Yeah, let's touch on that because even though demand has fallen, the price of a pool has risen. Pool Corp, again, estimated the average real-sale price of a new
Starting point is 00:25:11 in-ground swimming pool in the U.S. has gone up from $43,000 in 2019 to $74,000 last year. That is that 72% increase that you're talking about. They're just really expensive. One category of the pool ecosystem that has been insulated, though, are those luxury pools in that. My favorite kind. Yeah, the $100,000 to $200,000 range because most of those people are paying in cash. they're not financing their pool. So just go to your rich friend's house.
Starting point is 00:25:37 They'll probably have a pool, and it will probably be a really nice one as well. Money can't buy happiness, but it can sure buy the validation of your aerobically gifted friends. There is a growing trend of people paying to employ the service of Strava jockeys. These are runners willing to sign
Starting point is 00:25:55 into the fitness-based social media app on your behalf and record runs for you so that others can see your workouts on their feeds. Yes, people want their course, kudos the social currency of Strava so badly they are willing to pay to get it. Reports of Strava jockeys first arose out of Indonesia, where a bored teenager in the summer offered his jockey services as a joke at first, but it caught on and now multiple jockeys are applying their trade.
Starting point is 00:26:20 They are mostly teens with clients that tend to be older working professionals who can't find the time to get out and run themselves. They charge on a per kilometer basis, but their rates go up for faster paces. Neil, we were both jumping in excitement when we saw this. story. Can you believe people are paying someone to essentially run for social validation? I mean, this is both incredible and extremely dystopian at the same time. I think it shows on one hand how much running has become this marker of social status in the past couple years. It definitely wasn't a few years ago, but now it's like, oh, if you're a runner, then I have to show and broadcast
Starting point is 00:26:57 myself as a runner. And I think that comes with both great things because it is a motivator, but also pitfalls the fact that you feel like you need to put running as part of your social media profile to establish your online persona. Clearly people think it's important enough to pay other people to do it for them. So definitely some pros and cons there. I'm just wondering if this is going to escape Indonesia. It's huge there. Now it's gone viral. I wonder if we'll see it come to other countries or even come to other apps as a way of getting social cloud for things that you don't really want to do, but you'd happily pay for. Yeah, I was thinking about what other mediums where you could jockey for someone. The one that I came up with first and foremost was
Starting point is 00:27:38 actually words with friends. Remember, that is a very big social signifier among your social circle, probably more of the aunts and uncles, and probably more during the pandemic. But I think you would pay someone big bucks to be your words with friends jockey. The other thing I thought about instantly too was just a handicap in golf. But again, these are things that you can just cheat already. Like you can just put whatever score in you want. So what did you think about other things? Probably good. I was thinking good reads like reading books because you want to have a established library of books that you've read on your profile on good reads. But no one like running, you don't necessarily have to prove it. Like no one's going to check you on a book that's over
Starting point is 00:28:19 a thousand pages. Oh like you read Wormpiece. Like what was your favorite part? No one would ever ask you that. So you could easily pay someone to just read a book or at least just leave a review. And you wouldn't actually have to read it, but it looked like you did, and you'd seem smart. So that was just another app that I thought could maybe get some jockeys, maybe call it some ghost readers or something like that. I mean, Strava's motto is, if it's not on Strava, it didn't happen. And clearly, these jockeys are taking that literally and making a decent bang for their buck off of it. Yeah, one run netted a guy, five percent of his entire monthly income. So we'll see what happens with Strava jockeys. Just a hilarious term. And follow Neil and I on Strava as well. If you want to
Starting point is 00:28:56 play our dragi services. It's just our names. Let's wrap it up there. Thanks so much for starting your morning with us and have a wonderful Thursday. Morning Brew Daily at Morningbrew.com. That's what you need to type in the two field of your email if you want to send us any feedback, which we absolutely welcome. Let's roll the credits. Emily Miliron is our executive producer. Raymond Liu is our producer. Olivia Graham is our associate producer. Yucenoa Ogu is our technical director. Billy Minino is on audio, hair and makeup is hosting a pool party and everyone is in invited. Devin Emery is our chief content officer and our show is the production
Starting point is 00:29:30 of Morning Brew. Great show today, Neil. Let's run it back tomorrow. When Mother's Day means celebrating your mom, your wife, maybe even your daughter as a new mom, trust 1,800 flowers to help you celebrate every important woman in your life. With double blooms from 1,800 flowers, order
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