Morning Brew Daily - Hurricane Idalia’s Multibillion $$$ Impact & Narcan Goes Over-The-Counter

Episode Date: August 31, 2023

Episode 137: Neal and Toby explain how Floridians are planning to recover from the multibillion $$$ cost of Hurricane Idalia. Plus, how easing marijuana restrictions would impact the cannabis market and Narcan becomes the first overdose treatment to be sold on drug store shelves. Neal shares his favorite numbers from the week Amazon and Google pair up in a JBL speaker collab. And finally, why people who live in 'Blue Zones' have the highest life expectancy. Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Listen to Founder's Journal Here: https://chartable.com/podcasts/the-founders-journal Learn more about your ad choices. Visit megaphone.fm/adchoices

Consider this comparison. PWC data found the percentage of CEOs who report revenue gains or cost reductions from AI is almost equal to the percentage who say they're still stuck. What separates these two groups? PWC points to a clarity issue. Even for CEOs, it's hard to tell what's AI hype, what's reality, and where this tech can make a tangible difference. Learn where AI can actually make an impact and what successful adoption looks like at

pwc.c.com slash U.S. slash brew AI. That's pwc.com slash us slash brewaI. Good morning brew daily show. I'm Neil Freyman. And I'm Toby Howe. On today's pod, a new hope for the cannabis industry, as the government makes moves to reclassify the legal status of pot. And the Empire strikes back.

Nebraska's elite volleyball team just set a world record for attendance at a women's sporting event. Think of a number in your head, and it's almost certainly higher than that. Then we'll sort through the aftermath of another major hurricane that made landfall. in Florida yesterday. Plus, Amazon's Alexa and Google Assistant are teaming up to give us a smart speaker with multiple personalities to make setting those kitchen timers even easier. It's Thursday, August 31st. Let's ride. So there was this super blue moon last night, and I tried to get hyped for it, but reading an article by an astronomy expert completely ruined it for me. Joe Rao, an instructor at the Hayden Planetarium, said the concept of a super moon,

which is when the moon is full and near its closest point to Earth at the same time, is just a branding exercise coined by an astrologist, not an astronomist, to get people excited about the moon. The only reason this moon was named a blue moon is because it was the second full moon of August, happening on the 30th. So there's nothing blue about it. Also, he said that despite the moon being closer to Earth, a regular person would not be able to tell the difference between a super moon and a regular

full moon. So, Toby, if I didn't tell you there was a super moon, moon last night and I just kind of blindfolded you had you go look at it, you probably would not have been able to tell me that anything different was going on. So personally, not into super moons anymore. I've had an awakening and y'all are a bunch of sheep who take the mainstream media at your word. Oh my good Lord. I'm on team supermoon, obviously. First of all, you put super in front of anything. I'm into it. But also, I feel like it's more the moon illusion that people see than any super moon because the moon illusion is basically whenever it's near the horizon

it appears larger in the sky. I didn't know this, but the moon stays the same size, no matter where it is in the sky. It's just when we have something to compare it to that it appears larger. So I saw the moon yesterday and it looked very big. I don't know. Call me a sheeple if you want, but I'm on Team Supermoon. Just let the people have a nice full moon to take pictures. They can have fun. I just want people to know. I just want them know. I'm just giving them information. Thank you, Neil. All right, let's get into our top story of the day where Hurricane Adalia made landfall in my home state of Florida yesterday. Now, this was a big one. Category three, maximum sustained winds of close to 125 miles an hour, record storm surges, and more than 400,000 people

out of electricity. It was the strongest storm to hit that west coast kind of armpit area, Florida, southeast of Tallahassee, in 125 years. A storm like this was definitely to be expected this year. The waters of the northeastern Gulf of Mexico are about three degrees Fahrenheit above average. Also, the area of the Gulf it was traversing is a plume outflow of the Mississippi River, which means there is low salinity water at the surface, which typically also contributes to stronger storms. Plus, there is the curse of the I storms to contend with. Every storm beginning with the letter I since 2019 has made landfall in the U.S. and Adalia was no exception. Neil, this is already shaping up to be as costly as you'd expect for Florida and Georgia. And we could be looking at another multi-billion

dollar disaster. Just one year after Hurricane Ian led to nearly $100 billion in damages. But the overall vibe I was getting from reading news reports this morning was that it wasn't as bad as feared, not even close to as bad as Ian, which hit further south on the coast near Fort Myers. This one, you said the armpit of Florida. Luckily, a lot of people don't live in that armpit area. you even told me yourself, you're like, I've never got, even though it's a few hours from your house. So a lot of people, you know, a lot of people's homes and businesses got hurt by this. But overall, this seems like the best possible scenario for such a large storm because it kind of hit in an area that wasn't so populated. So I don't think this is going to come even close to as bad as Ian, $100 billion.

This they're expecting closer to $9 or $10 billion. One of the big things that made people nervous before this hurricane made landfall, though, is that some fuel contamination happened, which is where just through some human error, someone mixed diesel with gasoline at 30 or so odd gas stations. And that made the evacuation a little tough because if you filled up at one of those gas stations, car engines do not like when you mix regular gas with diesel fuel. And so that was like a little nerve-wracking was could this evacuation happen at the pace that it needed to? but it turns out that way it didn't turn out to be a huge huge deal but that was a little nerve-wracking. I wonder how often that happens. Well, it's just, yeah, it is just really bad timing though, too. Like, it is in a time where you need your car to evacuate, like we get a human error where it's mixed.

So yeah, that was a bit of a bummer. But yeah, this storm for sure, there was a lot of different angles to it, though. That was interesting. Obviously, the eye angle I thought was extremely interesting. Like, what is it? Let's just stop naming stores eye names because they have been because when, when, a storm is so bad, they retire it, right? So when it kills a lot of people or when it's especially destructive, they retire it. And storms beginning with the letter I have been retired more than

any other letters since 1955. There have been 13 storms retired with I names compared to the second place is 10 with F and 9 with C. So the question is why is I so bad? And some, you know, astronomers are like, or some meteorologists are like, well, maybe it comes during peak, hurricane season because it's the ninth letter of the alphabet. So, you know, it may follow this normal, normal curve where that, you know, this normal distribution where we got the most storms kind of peeking in the middle. But you don't have H or J anywhere in the top retired name. So it might just be chance that I is way more destructive.

You had Ian last year. There's Irene and a bunch of others. Crazy. I think we should skip I. There's also the supermoon angle. No. Not to bring it up again. But whenever the moon is closest to Earth, it makes its pole, gravitational pole is also the highest, which leads to even higher tides.

And so which makes storm surges worse. So depending on where you fall on the supermoon scale, it did affect it in some way. Because just if the water level is higher, like in the tides are higher, then it's going to make the storm surge a little bit worse. So there is a super moon angle. I totally buy that. The last thing I want to say on this is one person who's probably breathing a sigh of relief this morning is Warren Buffett. Because Warren Buffett made a big bet on reinsurance in Florida, hoping that there wouldn't be a huge destructive storm this season. And he faces $15 billion in losses if there is a super destructive storm.

But so far, I think Idalia is not that one. So it's kind of interesting where a lot of the insurers are pulling out of Florida. And Warren Buffett's kind of saying, well, isn't that his one of his sayings? It was his birthday yesterday, first of all. One of his sayings is, you know, like you only see who's wearing. pants when the tide goes out. So he made a big bet on reinsurance, but this is just the middle part, as we know, of hurricane season, and they're expecting an above average active season going into the fall. All right, moving on, major developments in the pot world, U.S. health

officials have written to the Drug Enforcement Agency, hello, Hank, asking it to reclassify marijuana to a Schedule 3 drug under the Controlled Substances Act. Right now, marijuana is considered a Schedule one drug, which puts it in the same category as high-risk substances like heroin and LSD. Moving it to Schedule 3, which advocates have asked for a long time, would lump in with ketamine and cough syrup, things that are considered less dangerous and obtainable with a prescription. It would also be an acknowledgement by the federal government that pot has legit uses. So if this happens, it would be revolutionary for the struggling cannabis industry. For one, reclassification would drastically lower the tax rate cannabis companies have to pay,

since they can't take tax deductions, like most other companies. It would also possibly open the door to federally charted banks to begin working with the industry, and we know that's been a major hurdle for cannabis businesses. So while there's a long review process ahead, cannabis companies can finally see the light that is Schedule 3 after being mired in dark Schedule 1 land for so long. Yeah, kind of the reaction from the cannabis industry was like, great. Yeah, it does give us a path towards those tax breaks, which are huge.

It also makes research on the drug easier. One thing it still does not do, though, is give a comprehensive regulatory framework for the industry. So even though it is moving towards this less criminalized version of what it would be, it still is not the comprehensive regulatory framework that a lot of people in the industry have been calling for for a long time. That being said, though, marijuana stocks did react to the news yesterday. The MJ Pure Play 100 Index, first of all, great name for an index. Yeah, it was, it rose 13% yesterday. It's still down 21% year to date, but we did see this massive spike on this news that this could potentially be happening. And there was this new research that came out of the University of Michigan earlier this month that I was reading into.

Cannabis use in the United States has never been higher. Everyone is freaking getting high here. So according to the research, almost 44% of young adults between 19 and 30 and nearly 28% of mid-year, life adults, so 35 to 50, reported using marijuana in the last 12 months. That's an all-time high for both. And then when you look at daily marijuana, so people use it every day, more than 11% of young adults do. And those are double the rates from 10 years ago.

So this is a very popular thing. It's only becoming even more popular. I think 38 states have legalized it for recreational or medical use. 38 allow it for medical use and 20% allow it for recreational use. So yeah, of course we're going to see it. is crazy that it was it's been it's been lumped in with with heroin yeah because it's legal it also doesn't feel quite right to lump it in with cough syrup at the same time but also ketamine snuck in there too though so it is interesting to see which drugs are class one and which are class three also just

one final note the u.s open is going on right now and a lot of players have been complaining about smells of marijuana smoke while playing on some of the outer courts and i also thought it was hilarious i was reading articles on this and some of the fans were interviewed and they were going, we just smell New York air. Yeah. Or another one said, no, but my sense of smell isn't great these days. So I do think it was interesting that New Yorkers are like, I don't know, man. It's just kind of what it smells like.

It's a baseline smell. But this is Court 17 right near Corona Park. So they actually investigated what was going on because a bunch of the players were like, this is really like kind of messing with my game. One, as Verrev said, Court 17 definitely smells like Snoop Dog's living room. So this is kind of, it seems like it's powerful. And they think it's right up against the Corona Park. So they think that people are kind of token up in the park right near the stadium.

And that's kind of walking in. But they said that no fans in the stands were doing it. Though, I'm sure they are because you have these little vape things that you can just hit them pretty easily. Not that I know. Okay, Neil, more drug-related news for our next story. For the first time ever, people in the U.S. will soon be able to purchase an overdose reversal drug without a prescription. Starting next week, pharmacies across the nation will begin selling boxes. of Narcan, a nasal spray that can help save people from overdoses.

This hits on a bunch of themes right now in the U.S. The opioid crisis is as bad as ever with more than 100,000 opioid overdoses deaths in each of the last two years in the U.S. The synthetic opioid fentanyl played a role in over two-thirds of those deaths as well. But while Narcan moving over the counter is a step in the right direction, its $45 price tag puts it potentially out of reach for those who need it most. Neil, I feel like we're hearing this story more and more of drugs moving over the counter, but at prohibitive prices, although it does look like we're getting some insurance coverage

from certain carriers in certain states. What do you make it? And that's important because one in five people with opioid use disorder are uninsured. So this price is a big deal. And also, where you put it in the store, because there is a stigma around it. And we've been talking for a long time about how retailers dealing with theft are moving medicines and other products behind these glass doors that you, You need to ask people who work there to get it for you.

And there's a concern that people who are going into get Narcan will not ask and it'll decrease usage. But this seems like a total game changer. It really works. It works in a second and a fraction of a time that an EMT would take to get to someone. And they think that moving over the counter will allow it to be placed in like first aid kits in many public places like libraries, schools, would have you. so theaters. So this seems like a total game changer really works. And public health advocates are definitely super happy about this.

Maybe not about the price, but they think it'll be sold a little more cheaply, sort of in bulk to these public health advocacy organizations. Yeah, it's just so easy to use, too. A lot of people compare it to using Flonase, where you just put a plunger in your nose and depress the plunger, and it does work very quickly.

So also on the insurance side, most over-the-counter medications are used. usually not covered by insurance, but some insurers are saying, yes, we will look into covering Narcan in places like Missouri, California, Massachusetts. They're all saying their Medicaid programs will look into covering Narcan. And then private health plans like Blue Cross Blue Shield say that they'll fully cover non-prescription Narcan as well. So it is, we saw this too, going back to a different over-the-counter pill, birth control

pill, which was called O-Pill. it was moving towards over-the-counter access, and we had the same conversation around should insurers cover this, even though over-the-counter medications are usually not under these plans. But it does seem like insurers are waking up to the fact that this is drastically increasing access to these things,

and we should help people cover it as well. All right, Neil, before we jump into our next story, we're going to take a quick break. It's time to refresh your yard during spring backyard days at the Home Depot. Get low prices guaranteed on propane grills, Starting at $179, like the next grill three-burner gas grill. Or get $50 off the select Weber Spirit Grill and bring big flavor to your backyard.

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second half 2025. All rights reserved. It must provide a recent consumer mobile bill in the name of the person regained me the deal. Additional terms, conditions, and restrictions apply. All right, welcome to Neal's numbers, the Thursday segment where I share three stats from the week's news that will make you the most insufferable no-es.

at Happy Hour this evening. For my first number, we need to talk about women's volleyball in Nebraska because it is mega. So mega that last night, the Nebraska Cornhuskers volleyball team broke the record for attendance at a women's sporting event ever. More than 92,000 people packed Memorial Stadium, which is typically used for football, to watch their number four-ranked team play Omaha. That topped the previous record for a women's sporting event of 91,648, set in the Champions League final in Europe last year. It's also more people than attend Nebraska football games at Memorial Stadium, and we know that's big.

But the more you read into this and what Nebraska, what volleyball means to Nebraska, the more your jaw will drop. The previous record for attendance at a collegiate volleyball match was less than 19,000. This was 92K. Nebraska volleyball has sold out 306 consecutive regular season games, and they've led the nation in attendance every season since 2013. It's also one of the few programs in women's D1 sports to turn a profit, making $1 million last year. I also just want to call out the fact that Omaha and Nebraska are these huge sports towns, actually,

because I've played soccer at the University of Omaha. I've played at Creighton University, which is also in Omaha. And it is a wild environment. I played a preseason game against Omaha, sold out. Like, I was getting heckled. It was crazy. So there is something about Omaha as an underrated sports town. What is Omaha?

is University of Omaha? Yeah. Is it a University of Nebraska, Omaha? I think it's just Omaha. Yeah, but like good soccer program. So yeah, just shout out to Omaha and Nebraska in general. Lincoln. Also, again, it was Warren Buffett's birthday yesterday.

I don't know if that has anything to do with this. This is in Lincoln. I know. Okay, I'm just saying, Nebraska. I'm giving Omaha. It's, it's whatever. And then Scott McCreary also, I want to give a shout out too, because he performed. I don't know why, but that name has stuck with me from American Idol lore.

He, like, won like, 10. season or something. He performed after this event. So just a big day in Lincoln, Nebraska. And obviously, yeah, big day for. That was super cool. They canceled classes. They lost in volleyball, volleyball teams, high school teams from all over the country. It was just super cool to watch. And they won, too. And they won. I was huge. I was so nervous. I'm like, what if they lose? But they won in three sets. All right. For our second number, you know those prompts at the checkout counter that ask you to round up to donate to charity? They actually raise a ton of money for nonprofits. I'm talking $749 million worth of donations in 2022, a 24% increase from 2020. In one example,

stop and shop raises $1 to $2 million per month for its breast cancer and food security initiatives. But consumers are getting a bit fatigued because they're conflating these donation prompts with the increase in tipping prompts that are cropping up every time you buy something. So it seems like this year they're pulling back on checkout donations. A recent survey found that the number of consumers who said they donated to charity at the register plummeted from 80% in 2021 to just 59% in 2023. Still, I think my takeaway here is just how effective a fundraising mechanism these checkout prompts are. I know. I was shocked at how big it is and that it's just still increasing up into the right because my, yeah, my take on this was tipping culture has totally fatigued us.

Like every time we see that iPad turn around, we're just like less and less inclined to, to, I don't know, increase our monetary expenditure. But yeah, these numbers were shocking. And, I mean, it's for a good cost. I don't see it stopping anytime. My idea is for companies to do a Bob Barker-focused fundraising campaign where they ask people to just add $1 to their purchase and donate it to an animal rights organization,

which we know Bob Barker was a huge advocate for. So if any business owners are listening to this, I think it would be fun. I think people would do it. You just add a dollar, like what you, how you bet on prices right. And I think it would raise a lot of money for a cool organization. I like that.

All right. Well, first of all, there's this fly flying around this studio, and it's so funny. We're just trying to swat it away. So if you hear like a little clap, that means we killed it. All right, for our final number, have you ever considered just how big and powerful wind turbines are? You might have seen them from a distance and thought, hey, that's a pretty big blade. But the actual numbers might surprise you. Turbines these days extend the length of a football field and are taller than Rockefeller's center.

A single rotation of a 107 meter blade on a wind farm in England can power a home for two days. A single rotation. So here's what's going on, and it is not all good, actually. Companies have been rushing to push out new, more powerful turbine models to lower costs. And that's worked great. The cost of wind energy has fallen 60% from 2011 to 2021. But when you're building blades taller than Big Ben, you're going to run into some engineering snags. And that's what's happening now.

For example, the ships that are used to construct offshore wind farms have become obsolete with about half of the world's entire installation fleet retiring because they can't handle the size. So that's going to require an investment of 13 billion in replacements. So as I've always said, bigger is not always better. And some in the industry want to impose caps or slow down in new models until the current ones have had a chance to get a few laps under the belt. It's just, these things are gigantic. My first thought went to transportation. Like, I don't know. I always thought about the trucks on the highway

where, like, just the super long semi-trucks transporting some something or other. But even these can't fit on trucks. Like, it's taller than the Rockefeller Center. So, yeah, you're going to need a bigger boat for sure. All right, Neil, let's move on. What do Blades of Glory stepbrothers and the other guys all have in common? Yes, they all star Will Farrell, but they are also stories. of enemies who eventually realized their common interests and become friends by the end.

While we just had a similar, did we just become best friends moment in Beck, Big Tech? This week, the audio company behind JBL speakers unveiled a smart speaker that simultaneously uses both Amazon's Alexa and Google Assistant. You don't even have to manually toggle between the two. You can ask Alexa to play Morning Brew Daily, then follow it up by asking Google to pause it. Historically, Big Tech has been more interested in building their own walled gardens than playing nice with each other. But this partnership shows that companies are willing to team up if it helps get more smart

speakers into homes. The problem for smart home devices is that people just don't really like them. Smart speaker shipments saw their sixth consecutive quarterly drop in the first quarter of this year, plunging by 30%. So, Neil, do we think that this could jumpstart this space again? No. I knew you're going to say that. No.

This is so smart speakers have been, can I say it, a flop? Well, all I use mine for is setting a timer, right? Can I, the chicken 25 minutes. Like, that's all I use mine for. I don't think adding more into one speaker, a very expensive speaker at that, it's not even an affordable one. It's way more expensive than the actual, you know, what the actual tech companies make themselves is going to solve this problem.

I think they just have to make them better. I don't know why they don't just put in like generative AI features to these voice assistants. I mean, maybe they are, but it seems like they're kind of giving up investing in Alexa and Siri and Google Assistant. I mean, I don't think that they've fulfilled their promise at all. I don't know whether ChatGPT or all of these large language models can be outfitted with voice commands. But I think it's fair to say that they are kind of backing away from investments, and this is just kind of the last gasp. Yeah, I mean, Amazon Alexa's division was reportedly on track to lose $10 billion last year. We are 10 years into this voice assistant experiment, and you're right.

We haven't seen a ton of progress. I do think eventually an AI assistant's going to come out that takes us more into that future promise land of kind of like the Tony Star Trek's of the world because right now you're right. They're smart assistants, but all people use them for playing music, setting timers. And then like the odd bit of trivia here and they're like, hey, why are Orcas hunting and packs or something like that? So it is interesting. And I was digging into like why would someone want a speaker with both of these assistants on it? And some people, it's just a matter of preference, but then also Google is best for general knowledge queries and adding things to your Google calendar. While Alexa, you can track your Amazon packages or listen to an audible book.

And a lot of homes have multiple smart devices. Like you have your Chromecast, but then you also have your Amazon Alexa. So some people are just, that's why these companies think that it hasn't caught on is because it's just gotten too fractured. So they're kind of teaming up and saying maybe this will help convert. people to the smart device market. There's just so much promise. Remember that South Park episode when they did the smart speakers and they were messing with it? That's very funny. Everyone should watch that. All right. For our last story, I want to teach you all the secrets of living a long and healthy

life. Sounds dubious coming from a 32-year-old business podcaster, but I'm bringing the goods here. A new documentary on Netflix release this week explores Blue Zones, the five areas of the world with abnormally high concentrations of people over 100 years old. These blue zones are the island of Ikaria in Greece, the island of Okinawa in Japan, a mountainous region of Sardinia called Ogliastra, the Nicoya Peninsula in Costa Rica, and the town of Loma Linda in Southern California in San Bernardino County. Researcher Dan Butner, who hosts the Netflix show, visited these areas and talked with the locals to figure out why they weren't kicking the bucket earlier like the rest of us. And while each place is unique, there were some shared traits among them. high veggie, high carb diet, getting exercise as part of your daily life, not just going to the gym, connecting with others, and having a purpose or outlook in life.

You can even drink wine every night as they do on that island in Greece if the rest of your lifestyle promotes longer living. Toby, after looking into blue zones, I feel like I sit from the fountain of you. I know. So obviously when I was reading about this and watching the Netflix documentary, you compare it to your own life. Like how many of these things am I doing? I think generally we're doing well on the low intensity exercise front. We have a generally good sense of community. I mean, you live with your brother because a lot of people were saying, like, family

ties is a huge part of this. Eating whole, not processed foods, I could be a little bit better on that one. And then having a sense of purpose. I don't know. This podcast gives me a good sense of purpose. The one thing, though, I also saw is at that island in Greece, regular afternoon naps to reduce stress for a huge part of it. Oh, we're good at that. And we're good at that, too. So I don't know. I give us like a B plus,

maybe a B on our on our blue zone report card. All right, well, I'll check in with you in 70 years and I'm still there. But we'll create our own zoo. The one thing that stood out to me was unconscious food decisions. So you make 220 food decisions a day and only 20 of them are conscious. So the idea is that you have to have healthy foods around you. So when you just, you know, everyone opens the refrigerator and doesn't think about what they're going to grab, right? So having those kind of foods that will help you live longer just around you when you're not really actively thinking about what you're going to eat is one of the main reasons cited for all of these places living longer because they just have that bounty around them. They're not making active food

decisions. Only 10% of food decisions are. So you just kind of, I guess that's my takeaway, is like, surround you, go to the supermarket actively, grab your veggies, grab stuff that when you go into your refrigerator, you have like hummus and carrots instead of talkies, talkies in your counter. This is making me think about what we have in the office out there, and it's not good. I think I have a Snickers bar on my desk right now. Oh, God. All right, maybe I'm not.

All right, office manager, Dan. Let's get some more veggies in here. All right, that is our show for today. Remember, it's the last day of August, so do with that information what you will. As always, we encourage you to write to us at the email address, Morningbrooddaily at morningbrew.com. Let's roll these credits. Emily Milliron is our editor and producer.

Raymond Loo is our associate producer. Macy Gilliam brought banana bread. Is that going to help us live to 100? I don't know if it tastes good now. Yuchinawa Ogu is our technical director. Billy Manino is on audio. Hair and makeup resigned and moved to Sardinia. Devin Emery is our chief content officer

and our show is a production of Morning Brew. Great show today, Neil. Let's run it back tomorrow. Own it all. Pay off your home. Travel for life. Drive a Ferrari. In celebration of the world premiere of the Monopoly

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