Morning Brew Daily - ‘One Battle After Another’ Dominates Oscars & David Protein Lies About Calories?

Episode Date: March 16, 2026

Episode 800: Neal and Toby recap the weekend with the biggest headlines from Oscars night. Then, David Protein is being accused of their popular bars having more calories and fat content than advertised. Also, Dick’s Sporting Goods is dominating one industry that AI hasn’t touched: youth sports Meanwhile, an Australian tech entrepreneur uses AI to develop a vaccine to cure his dog’s cancer. Finally, what you need to know in the week ahead.  Learn more at linkedin.com/MBD Join our March Madness bracket! https://fantasy.espn.com/games/tournament-challenge-bracket-2026/group?id=4f3dc815-5efe-4a5f-ab31-1479c99af85d&joining=true Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Good morning for your daily show. I'm Neil Fryman. And I'm Toby Howell. Today, the Oscars minted movie royalty with dark clouds gathering over Hollywood. Ben, is your favorite protein bar Regina Georging you? It's Monday, March 16th. Let's ride. Good morning and welcome back to the week.

Nasty winter weather isn't done with us yet. Today, what Ackyweather calls a triple threat March megastorm is affecting nearly 200 million people across the United States. dumping feet of snow in the upper Midwest and threatening mid-Atlantic cities like Baltimore and Washington, D.C., with high winds and possibly tornadoes. And that's before an unprecedented heat wave bakes the Western United States later this week, which weather analyst Colin McCarthy said ranks among the most extraordinary heat waves the United States will ever see. Palm Springs is forecasted to hit 111 degrees this Friday, 7 degrees warmer than any other

March day Palm Springs has ever seen. Glad they finished up the tennis tournament yesterday. I know. Congrats to Sabalanka. I want to keep it close to home because that's where we live. According to New York metro weather, there's actually way more than four seasons in New York. There's winter. And then there's first fake spring. Then it's cold and cloudy, which is where we are right now. Then there's second fake spring. And then there's winter in April, which is still coming down the pipeline until you finally reach the great pollining and then rain clouds and mud before you get actual spring for one hour. All that to say, I'd rather experience that than what the West is going through right now. What do you mean Denver has had more 60 degree days this winter than

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for the next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions may apply. On an Oscars night that gave us one award after another, after another, it was fitting that one battle after another, a saga about an ex-revolutionary searching for his daughter, won best picture in the end. Paul Thomas Anderson also won best director for the film, giving one of the most renowned filmmakers of our time his first trophies. In the other major categories, Michael B. Jordan won best actor for sinners defeating Timothy Shalameh and Marty Supreme. Jesse Buckley won best actress for making us all sob and Hamnet, and absent Sean Penn won best supporting actor for his lock-jawed role in one battle, and Amy Madigan won best

supporting actress for weapons. Overall, one battle notched the most Oscar wins, with six coming out ahead of four for sinners, which received a record 16 nominations going in. Feels like we say this every year, but cinema's biggest night arrived at a time when Hollywood is facing an existential crisis. A mega merger between Paramount and Warner Brothers is set to reduce the number of studios. Movie production is fleeing Los Angeles. Theater going is way down, and concerns that artificial intelligence will take creative jobs is pervasive. Host Conan O'Brien even opened his monologue by saying, I am honored to be the last human host of the Academy Awards.

Next year, it's going to be a Waymo in a tux. He also alluded to the encroachment of tech into the movie world, dissing Amazon for not scoring any Oscar nominations. Why isn't the website I ordered toilet paper from winning more Oscars? He wondered. Toby, it's a great question. It's a good question. Conan got the laugh, but it's also not like big production studios had an off-night.

Netflix left the ceremony with seven Oscars. That's the most in its history. Thanks to a hall from Frankenstein. Also, you mentioned Warner Brothers Discovery. Warner Brothers had an incredible night. One batter after another was their film, as was Sinners. And those wins sort of came at the expense of indie darling's indie flicks like A24's Marty Supreme. Marty Supreme, nine nominations, zero wins, which I did see a tweet saying,

that's the most Marty Supreme thing that could have happened to Marty. Supreme. Also, Blank, though, were the Secret Agent, which was this Brazilian film that a lot of people loved. Bagonia was nominated for four, but came away with nothing. So it wasn't like it was a, you know, an indie

fest. It wasn't a feel-good story like that. The big studios did very well. Right. Netflix won two for K-pop Demon Hunters, which won best animated movie and best song for Golden. It became the only movie not made by Disney or Pixar

to win two Oscars. Some other interesting tidbits. So casting became the first new competitive awards since 2001, which honors casting directors, the woman who won for one battle after another, Cassandra Kulukundis. Fun fact, she also did the casting for a classic of our time. Harold and Kumar go to White Castle.

So that was the peak of her career, and she won the Oscar a few decades later. Leonardo DiCaprio didn't win for best actors. actor, but fun fact, he was the main actor for one battle after another, giving Paul Thomas Anderson his first win. That is the third time he's been in movies where directors have won Best Picture. James Cameron, Martin Scorsese, and Paul Thomas Anderson won their first directing Oscars for movies starring Leonardo DiCaprio. So maybe he's not always the leading man. He won for the Revenant, but he is the kingmaker for these directors. I feel like Timothy Salome is on a little

bit of a Leonardo DiCaprio arc as of now. One battle after another. Another fact that I thought was interesting is that it's a rare best picture winner that had a budget of over $100 million. That's even after adjusting for inflation. It's not the first one, but it typically is a threshold that not many films exceed. Oppenheimer actually is right on the borderline just before that, but then you have to go back to things like Gladiator, Lord of the Rings, Titanic. And then if you go all the way back to the 60s, you have been her, My Fair Lady in Lawrence Arabia, which adjusted for inflation, were very expensive movies for their time. But for the most part, these are films with smaller budgets. But when you have a cast like one battle after another

did, you got to pay up. We got to talk about the existential crisis facing Hollywood. This year, none of the 10 Best Picture nominees were primarily shot on a Hollywood soundstage or studio lot. Movie production is fleeing for lower tax and lower cost areas. Not even within the United States like Atlanta, but overseas, like places like Ireland. Film, L.A., which tracks permits in Los Angeles County, reported a 16% decline in shooting days in 2025 and a drop of nearly half from the peak in 2018. Then you look at how many people are actually going to the movie theater to see the movies that were honored last night. Well, it's not as many as it used to be.

North Americans are going to the movies at about half the rate that they used to a decade ago. So times are, seems like we've been saying this for the past years, at times are dire in Hollywood, but there are, there is like quite amount of data to back it up. We saw the Oscarship tick up last year to 19.7 million viewers. I was up from 19.5 million the year before. Do you think we break the 20 million barrier this year?

It seems like there was a lot of buzz around, you know, the sinners, not one battle after another, kind of duopoly here. It feels like people were locked in. We could. I mean, it seems like it'll be right around that number.

It's tough to say. But we'll get those, that data at least today or tomorrow. Let's end this Oscars recap on maybe a positive note because there's a lot of dire warnings about artificial intelligence taking over Hollywood and movie productions not being in Hollywood anywhere, but there are some green shoots. And for one of those, let's look at that movie Iron Lung, which was created by the YouTuber Mark Fishback.

Remember that. He made this movie completely by himself. It cost $3 million. That took in $51 million at the box office. a lot of his YouTube fans came out, and it showed that people still crave that big picture experience. And meanwhile, people, young people still want to go to the movies, at least they say they do, according to a survey by the National Research Group,

movie going is the most popular among people born in 2013 and after, which I haven't met somebody. Can't process that, yeah. Can't process that, but it is estimated that 59% of children in that age group preferred to see a film on the big screen, which held huge movies like, a Minecraft movie, and it seems like the movies that only make a billion dollars these day are those family-oriented movies. The movies are not dying. The youth are going to save them.

All right, moving on, David Protein Bars are under fire for allegedly containing 83% more calories and 400% more fat than advertised, according to a class action lawsuit filed earlier this year. The bars whose golden packaging and flavors like fudge, brownie, red velvet, and blueberry pie have quickly become a favorite of the fitness crowd, boasts outstanding macros, which include 28 grams of protein and just 150 calories. However, all the above has also made them the subject of skepticism, and the lawsuit seemed to prove what many suspected. David was simply too good to be true. But founder Peter Rahal, whose previous company was Rax Bar, called the allegations simply wrong, maintaining that David is fully FDA compliant and hasn't been overstating its nutritional

info. Rahal said the lawsuit rests on a flawed and misleading interpretation of how calories are determined. He's talking about the lab using a bomb calorimeter to come up with their caloric readings, which involves burning ingredients to see how much heat they release. No one is getting Regina George. Rahal responded on social media after people started to compare themselves to Regina George in that mean girl scene when she realizes she's been eating weight gain bars instead of diet bars. Rahal argues that the calorie count listed on David's bars is based on just the calories your body can absorb. For instance, fiber releases more energy when you burn it, then your body can extract, as does the specific type of synthetic protein

that David puts in its bars because there's non-digestable elements in both. Neil, this David's story comes as America is fully in its protein-obsessed era. What if one of the hottest bars is a fraud? Yeah, it definitely is hot. This is the product for the moment. High protein, low calorie, maybe. You can take it on the go, endorsed by influencers and podcasters like Andrew Huberman. It is ma-ha in a bar.

bar. And I think it is telling about what particular pop culture reference you think of when you hear this story, because I know a lot of people thought of Regina George, and I did as well. But the first thing that went to my mind was the Seinfeld non-fat yogurt episode where they're touting all these non-fat yogurts. And in fact, these yogurts had a lot of fat and it made everyone gain some weight. But truly, yeah, a very interesting story about what is definitely one of the busiest products on the market today. At the center of this debate is this new type synthetic plant-based fat substitute that is called EPG. I won't actually go in and tell you what the EPG stand for. It's terrified, propoxulated glycerol. Okay, so it was actually a little bit easier than I

expected. Well done, Neil. But basically, EPG is designed so that fewer calories are absorbed into the body. It basically moves through the body without being digested, which is a little freaky because you might think that leads to some, you know, diarrhea issues, which has been reported if you consume excess amounts of EPG. But that is why you're seeing a difference between, you know, what the bomb calorimeter showed and what actually David claims is in the bars, is because this substance does not get absorbed in the way that other substances would. So this is kind of like the thing that unlocked David's insane macros.

When this first came out, I remember people saying, how can this possibly be true? You cannot fit that much protein in the bar with this little amount of fat, with this little amount of calories, but EPG is at the center of it. that is why you see this class action lawsuit. And that's why Rahal said, anytime you're on the forefront of innovation, there's confusion. We stand by our product fully.

And a lot of other people are standing by their product. So Rahal sold RX bar to Kellogg's for $600 million back in 2017 and then went back in the lab and then rolled out David in 2024. Just in the, I mean, it's been a year and a half. It's grown into a 725 million business. So there's, yes, there's been some backlash. but it's already a bigger company than our X-Barr by leaps and bounce. All right, we're going to take a quick break and come back with our winners of the weekend. Neil, I want to tell you about something I personally love very much.

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That's vanguard.com slash impact. All investing is subject to risk, Vanguard Marketing Corporation distributor. Neil, feel my bicep. I should not have to say no to this every day, Toby. But how else will you know about all the goodness from? FlavCities all-in-one protein smoothies. Because I can read Toby, and I can see they're made with real whole-food ingredients, 25 grams of protein, 10 grams of collagen, and functional mushrooms.

Well, can reading tell you they taste as good as any milkshake? Yes, I'm the one who originally told you that. And you can read all about it too at shopflavcity.com. That's shopflavcity.com. Welcome to Winners of the Weekend, the segment where Toby and I picked two things that took home more hardware than Chalemay. I won the pre-show karaoke contest, so I get to go first.

And my winner is Dick's sporting goods because it's been the main beneficiary of America's youth sports explosion. This story actually begins a few weeks back when Claude, Gemini, and ChatGPT were battling for the top spot on the app store. As everyone watched the heavyweight AI drama play out,

you couldn't help but notice that another app, almost comically out of place, was right up there with them. Dix! Apparently, a viral post on X tatted the Dix app as a place where you could log fitness goals and receive store credit when you achieve them. This success is not a coincidence. As the Wall Street Journal reports,

Dix has positioned itself at the center of a youth sports industry that's absolutely booming. American families spend $40 billion every year on their kids' athletic journeys, and much of that spending takes place inside the iconic sports retailer. Over the last decade, Dick's revenue has just about doubled, and last year it ranked in $14.1 billion in sales a new record. And in addition to its busy brick-and-mortar locations,

Dix has built a suite of increasingly popular digital products that are boosting its bottom line. Toby Dix is in the right place at the right time. Yeah, this app is actually a bigger story than even that one screenshot showed it to be because this is data science at its finest. What they found basically is that when Ditz started expanding to new markets, they were pulling stuff off shelves earlier than was expected. Like, for instance, when they went into the South in the 1990s, a lot of storm managers are like, hey, we're putting away

are like baseball stock in January. People still buy stuff in January when you live in Florida. And a lot of that data comes from app and how people purchase and spend there. So basically, they have turned themselves into a much more optimized company, riding a wave of massive spending right now in youth sports. I also thought an interesting tidbit that helped power Dix's rise is that MLB changed its rulebook in 2019 and a loosened color restrictions on player cleats. all of a sudden the amount of skews exploded in the baseball world. Kids wanted the hot new cleats. They wanted the hot new bats.

And it just powered Dix to a massive, massive rise over the last decade or so. Just owing back to this slight rulebook change when kids see pros wearing colorful things, they want them as well. Yeah, baseball does seem to be behind the rise of Dix. It was already the most expensive of America's most played sports, according to the Wall Street Journal. And the average family's annual spending on baseball increased nearly. 70% between 2019, which is when that rule change happened and 2024. Maybe the one thing that Dix is not doing so well or is struggling with is it bought Foot Locker last year for $2.5 billion.

Foot Locker is not doing well. It is not profitable. It has a lot of underperforming stores. So the main thing that Dix is doing right now and it reported earnings last week and it was mostly optimistic. They crushed on both the top and bottom lines, but they predicted maybe some, some lower profit guidance than investors wanted. And that's because they have to figure out what to do with Foot Locker and that $2.5 billion.

They spent with them and turn it into a deal that works for them. I'm pretty bullish on Dick's House of Sport mega store bet. Basically, as a lot of retailers are maybe trying to scale back or, you know, put a lot of energy into DTC, Dix is saying like, hey, we're going to make our stores places that you want to hang out in. That includes, you know, putting batting cages inside the store. a climbing wall, golf simulators, fields to run around in cleats before you actually buy them. So these are very big places. They talk a lot about dwell time, which is how much you spend wandering around, you know, the aisles of Dick's sporting goods.

I think it's a great idea because I was doing that at Dix when they were just the normal store. I wouldn't, no, I remember shooting in the basketball hoops. They don't have actual rims available like they would, I would just get the ball stuck. But I think it's a great bet. It's something that like Bass Pro Shop does very well. where you just make these places mecas of their necks of the woods, like Bass Pro Shop, obviously, for fishing outdoor. Dix is just a wonderful place to hang out in.

I remember, you know, the golf clubs. There's just so many sections. All right, moving on. My winner of the weekend is this Australian tech entrepreneur who used AI to design a custom MRNA cancer vaccine to save his rescue dog's life. Paul Conningham is an electrical and computer engineer who did what any dog dad would do

after finding out his rescue, Rosie was diagnosed with cancer in 2024. He set to work designing a bespoke treatment for the tennis ball-sized tumor affecting her. Despite having zero background in biology, Cunningham used ChatGBT to brainstorm possible cures for Rosie, with the bot pointing him towards a center for genomics that Conningham paid $3,000 to sequence her DNA. He then took that data and fed it into an AI to develop a plan, which included using AlphaFold, Google's AI Protein Structure Program to figure out which proteins were mutated and matched them to existing drugs. But after being turned down by a pharma company whose drug could have helped Rosie, he pivoted to MRI vaccines, the same type of vaccine used during the pandemic and used AI again, this time, GROC, to develop a bespoke shot for Rosie that an RNA Institute helped create for him.

And the shot worked for the most part. After sifting through pages and pages of red tape and getting an ethics approval to administer the shot, he first injected Rosie in December of last year. And as of March of this year, Rosie is alive and well. And though the cancer hasn't fully disappeared, the tennis ball-sized tumor has shrunk roughly in half. Neil, call it what you want. Citizen Science, a miracle.

My takeaway is Paul Cunningham really loves his dog. It is a heartwarming story because of his determination and how he helped his dog. But talk about one battle after another. This devolved into a raging debate about what this whole, thing means, mostly pitting tech guys against biologists. On one side, the tech people were like, wow, look at what AI can do and how it's democratizing science and medical discovery and we can take what he did and apply it to, yes, other dogs, but also to humans and the potential

for mRNA vaccines. And overall, like, this is just a huge win for AI. And then you had the biologist coming back and saying, well, actually, this wasn't like the most crazy thing in the world. We know exactly how to do this and that everybody is kind of blowing this up a little more than they should be. Yeah, let's dive into some of those skeptics, including Hank Green, who has been diagnosed with cancer. He said, wrote out a pretty long post saying like there are six things you got to know about cancer. One of them is that cancers are different from each other. Specifically, human cancers are different than dog cancers. He said, dog cancers are often easier to treat because they are bred into specific breeds.

And obviously humans are a little different from dogs. also says that you can't necessarily compare outcomes because each treatment is different. It's not world changing on its own to see one shot perform well for one subject. What becomes life-changing is if you can prove that across multiple controlled trials, across multiple types of people. So it was basically just saying, hold your horses a little bit here. This doesn't mean that the entire medical community now should just rely on designing bespoke spots for individual, bespoke shots for individual humans. It's a long jump from one shot for one

dog that worked kind of on the tumor. The tumor is still there to saying that this is going to shake the entire foundations of how, you know, shots are designed. Yeah, I thought this was insightful from Oshjo Gallicar, who's a chemist working in AI and biotech, so right in the middle of this story, he said the real novelty here is not the biology, but the combination of three things. A non-specialist orchestrating a complex biomedical pipeline, AI acting as a navigational layer across multiple technical domains and the resulting decentralization of capabilities that were once confined to institutional research environments. And I would say there is one thing that both sides, both camps of the debate did agree on is that there was too much red tape and regulation

when it came to medical discovery. In his explanation of how he went about developing this treatment for his dog, Paul Cunningham said, I had to do everything by the book because you can't just willy-nilly create a vaccine in Australia. The red tape was actually harder than the vaccine creation. It took him three months, putting two hours aside every night to create a hundred-page long document. And he was only helped out by an American researcher who saw it on some website in Australia and intervened on his behalf. So I think if there was one thing that everyone came together and said was there's too much regulation and our regulatory bodies are not equipped to handle what AI is about to do to our medicine. The fact that he had no biology background whatsoever,

ever, though, is what makes this just such a buzzy story is that he really went in blind, but he did say, every time I showed up and I talked to a new, you know, scientist, I did my homework. That homework was, you know, helped by Chachabit, helped by Grock, helped by all these AI platforms. That's why I think this is such a good story is because he went from zero to literally, you know, saving his dog's life with no experience whatsoever. Right.

And even with all the caveats, it is inspiring just to see how dogged he was to save his dog. Okay, it's Monday, so here's what you need to know to stay ahead in the week ahead. The Federal Reserve meets with dark clouds gathering over the economy as the war in Iran causes energy prices to surge. The central bank is a lock to keep interest rate steady this time around, but all eyes are on its projections for a future in which the war threatens to drive up global inflation and slow down growth. This will also be Jerome Powell's second to last Fed meeting as chair before giving up the role

in May. Oh, Jay Powell, should we throw him a party when he finally leaves, but also a classic final puzzle to unravel for him in the Fed with the Iran War. Speaking of oil is currently trading at $106 a barrel up over 43% this month. The average price for a gallon of gas in the U.S. is now $3.70. That is up nearly 30% from a month ago. According to the Wall Street Journal, Trump spent the weekend working on building a coalition of countries to escort ships through the Strait of Hormuz, though a deal isn't in place. That's probably the biggest development that happened over the weekend. War is certainly the focus of bankers this week. Yeah, as long as the straight of Hormuz is closed to shipping traffic,

then energy prices are going to continue to surge gas prices are up over $2 or $3.60 in the United States from below $3 before the war. Okay, sports fans are in for one of the best weeks of the year with the start of March Madness, College basketball's chaotic bracket extravaganza. The brackets for the men's and women's tournaments were selected last night. The number one seeds for the men are Duke, Arizona, Michigan, and Florida. And the top seats for the women are UConn, UCLA, Texas, and South Carolina. Meanwhile, the finals for the World Baseball Classic will be held on Tuesday. The United States, who defeated the Dominican Republic in a tight semifinal last night,

will face the winner of Venezuela and Italy tonight. Italy was good. I mean, we were all freaking out because we lost what Italy is doing all right. I also do think off the backs of this past World Series, off the backs of this World Baseball Classic, I'm ready to push MLB and baseball into the number two spot behind the NFL and football when it comes to the sports hierarchy in America, specifically because basketball is in a very precarious spot right now. There's a lot of tanking allegations.

People say it's a solved game. It's all layups in three-pointers, not as good of a fan product. That being said, March Madness is far from solved. Very chaotic, very fun. So I'm excited for that. Maybe we should put together little morning brew daily pool tool. Well, you can't float that out and not back it out.

I know, I literally am just floating that now. It just came to me. So I'm going to follow through. stay tuned for that, I guess. Okay. If you were discovered your love for movies at the Oscars last night, there is a blockbuster hitting theaters on Friday. Project Hail Mary starring Ryan Gosling has gotten very solid reviews, ranging from the best sci-fi movie of the decade to pretty good. It's an adaptation of a book by Andy Weir, the guy who wrote The Martian. I listen to it. Fantastic audiobook, by the way. The guy who does narrate it does not look how you expect.

He does not look like Ryan Gosling, but I'm very excited to see Ryan bring this character to life. Very sciencey. Again, I don't know how much of it is actually true science, but to my untrained brain, I'm like, wow, this is some really great stuff. So I do highly recommend going to see it. Finally, springtime events are in full swing, despite the weather. Many Gs will be split tomorrow on St. Patrick's Day, while the official start of spring,

the equinox arrives on Friday. It's about dang time. I cannot believe spring hasn't sprung yet. I mean, I go back to the weather that we're talking about at the beginning of the show. Just give us some good weather, please. All right, that is all the time we have. Thanks so much for starting your morning with us and have a wonderful start to the week. If you'd like to reach us, send an email to Morning Brew Daily at MorningBrew.com or DM us on Instagram at MB Daily Show. Let's roll the credits. Emily Milliron is our supervising producer.

Raymond Lou is our senior producer. Our producer is Olivia Graham and our associate producer is Olivia Lake. Hair and makeup will get him at the Oscars next year. Devin Emery is our president and our show is a production of Morning Brew. Great show today, Neil. Let's run it back tomorrow. All. Pay off your home, travel for life, drive a Ferrari. In celebration of the world premiere of the Monopoly Big Board Buckslot Machine by Aristocrat Gaming,

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