Morning Brew Daily - Tesla's Terrible Q1 Prompts Musk Return? & Companies Face RFK Jr.'s Food Dye Ban
Episode Date: April 23, 2025Episode 567: Neal and Toby chat about Tesla reporting a wide miss on its Q1 earnings (no surprise there), but Elon Musk says he is coming back from Washington to Tesla. Then, RFK Jr.'s move to ban foo...d dyes in the food supply could shake up the industry. Also, Chobani and Roche are now the latest companies that have announced investments of new factories on US soil amid tariff threats. Meanwhile, Japan faces a rice shortage crisis that forces it to import rice from neighboring countries. Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Visit https://planetoat.com/ to learn more! Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices
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I'm Neil Fryman.
And I'm Toby Howell.
Today, RFK tells food companies to get rid of artificial dyes and Mountain Dew will never be the same.
Then Elon Musk is promising to spend less time on Doge and more time on Tesla because, boy, does it need it?
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Tesla reported earnings yesterday, and it looks like Elon Musk's absence is becoming more of an issue than Ferris Bueller on his day off.
The struggling EV maker did nothing to dispel fears that it's facing some serious headwinds.
Global deliveries fell 13% while net income sank 71.2.
as the company contends with falling demand, increased competition, and its CEO's political side
projects.
Q1 2025 was the first quarter with under $1 billion in net income for Tesla in four years,
and it wasn't even close coming in at just over $400 million.
Since Elon Musk started working on Doge and earnest, the company's stock has fallen by
about 40%, and shareholders are increasingly getting frustrated by his divided attention.
Eight state treasurers, including those from California and
Illinois sent a letter to Tesla's board yesterday, raising concerns about the company's slipping
performance in Elon's bifurcated focus. And it's clear Elon is feeling the pressure. He said yesterday
that the time he spends on Doge will drop, quote, significantly in the next month, which is likely
the reason the stock rose in after hours trading. Still, even if Elon was giving Tesla his 100% attention,
it's not guaranteed that the company can magically turn things around. European deliveries have
fallen by double digits per cents in the first two months of the year.
And the company's eye-catching cyber trucks have sold just 50,000 units so far,
prompting a quiet reposition of the futuristic vehicles brand to cater to more of a working
man F-150 crowd.
Neil, analysts knew that yesterday's earnings, we're going to paint a rosy picture, but this
was a really rough quarter.
Still, investors heard exactly what they wanted to hear those magic words.
I will be working less on Doge, and I will be working more on.
Tesla. That is exactly what they needed to hear because Tesla stock was in a freefall. Its business
is hurting mightily. The fact that Elon Musk will devote more attention to this particular
company in its time of need was very much music to their ears. Yeah. And if you want to put some
numbers to it of the parallels between working on Doge and working on Tesla, Doge's website claims
to have cut about $160 billion from the U.S. government, $160 billion in savings. Over that same
stretch, Tesla has lost roughly $600 billion in market cap. So again, it's not an apples to
apples comparison, but it kind of just goes to show you the value creation and then the value
destruction that has been happening due to this, you know, divided focus. So where does Tesla go
from here now that Elon Musk is supposedly going to be working on it more? They have two big
initiatives coming down the pipeline this summer. One is this robotaxy service that they're
going to launch in June in Austin, Texas. Elon Musk says,
we are on track for that. They're going to compete with Waymo and other autonomous taxi companies
that have already been giving customers rides all around the country in certain cities. They're
also expected to release an affordable EV model, which has been anticipated for years because
there's an increasing amount of competition, not just from legacy carmakers in the United
States like General Motors, but also BYD in China has now overtaken Tesla as the world's
largest seller of EV. So that traditional business where Tesla gets 90% of its revenue,
Tesla has fallen behind, global deliveries down 13%. They think that an affordable model,
well, investors have been pushing for this forever. So now it looks like potentially that will
come, but we still don't have any details on what that affordable model, about $25,000 will look
like. And then finally, I just want to talk about the cyber truck for a little bit because a lot of
resources went into developing this hulking futuristic vehicle. And it's looking and
like maybe that vehicle is a flop. Sales of the cyber truck in the first quarter were down
about 50%. They sold just over 6,400, which is not a lot considering they have the capacity
to produce 31,000 vehicles. And so internally, there's sort of this rebrand, this repositioning
happening where words like cyberpunk are no longer being applied to it. And instead, you're seeing
things like utility and, you know, working mans. And if you look at the marketing materials,
you're showing them not next to like AI and strobe lights and robots and whatnot.
They want to attract outdoorsy types, tradespeople, you know, salt of the earth-esque 150.
So positioning it more in line with the traditional pickup market rather than some futuristic Mars roving vehicle that it initially debuted as.
Flamen Hot Cheetos could soon look a little less neon.
Yesterday afternoon, Health and Human Services Secretary Robert F. Kennedy Jr.
announced a plan to phase out eight artificial food dyes and colorings from the U.S.'s food supply by the end of next year in his first major effort to overhaul America's diet.
His wingman, FDA Commissioner Dr. Marty McCarrie, said that regulators would aim to revoke two synthetic food colorings, and as for the other six, he told food giants to eliminate them from their ingredient list or else.
Artificial dyes are used by major food companies to make food colors pop, and they can be found everywhere in the grocery store from cereal to.
ice cream, yogurts, candy, and more.
A limited body of research has found links between petroleum-based synthetic dyes and certain
neurobehavioral problems in children, such as hyperactivity.
Though previous U.S. regulators have found the health concerns aren't something to worry about,
the Trump administration has seen enough evidence of harm.
Dr. McCarrie asked, why are we taking a gamble?
For food companies like General Mills, PepsiCo, and Kellogg, they'll have to go back to
the drawing board, revamping some of the most popular products to comply.
with the government's recommendations.
There's no rule banning the food dyes on the books yet,
but it's like your older brother telling you to take the fall when your parents are angry.
You just do it.
Yeah, this has been a major pillar of the Maha,
make America healthy again movement.
And this is a major, you know, wake up call for a lot of these snacking in food companies
because, you know, there's a reason they put these dyes in food.
Studies have shown that brightness in saturation of food does increase,
consumer perceptions and purchase behavior. If you're seeing these bright things,
they're like neon lights that you can't help but look at and can't help but gravitate towards.
And if you go the opposite direction, less saturated, less colorful, that's perceived as
less attractive and less tasty as well. So if you cut down the vibrancy of these colors,
you're going to sell less of your tasty treats because people are looking at them,
and they're perceived as less tasty and less treats in general. So definitely a major kind of
crossing the Rubicon moment for a lot of these companies.
You're right. This happened 10 years ago. General Mills took out artificially colored,
artificial colors from tricks that year. And then there was a huge consumer backlash saying,
we don't want to see tricks that aren't like completely, you know, so colorful, so saturated,
and they're kind of muted colors. So there was a consumer uprising. And they added artificially colored tricks back into grocery stores the next year.
On the other hand, there is a success story with a company removing artificial dyes craft in
2015, changed this recipe, replaced yellow number five and yellow number six, artificial dyes,
with paprika, anato, and turmeric in its, you know, neon mac and cheese. You think about that yellow.
And it was fine. They still do that to this day. So, I mean, at this point, looks like companies
don't have a choice. Like I said, there's not a rule on the books, but they're based,
the Trump administration is basically saying, you guys have to do this. We're asking you to volunteer
to do it now to give you some leeway. If not, we will make a rule forcing you.
And I do think you're seeing some brands creatively get around it as well.
One brand that we've talked about in this show before actually is Ruffles.
They are introducing this brand called Simply Ruffles Hot and Spicy that aren't, you know,
that flaming hot red that you associate with spicy stuff.
They're actually just orangeish and actually give off this aura of being healthier because of that.
So I do think we're trending towards healthier snacks in general.
So maybe toning down the neon won't have the outsize effect that a lot of people think it might have.
Let's move on. We may not be screwing iPhones together, but check the bottom of your yogurt and
prescription drugs for some Made in America stickers in the coming months because Chabani and
Roche announced plans to set up factories in the good old U.S. of A yesterday.
Chabani is opening a massive million square foot factory in New York State that will cost
at least $1.2 billion as it looks to increase its capacity to meet growing demand.
Chabani actually started in New York back in 2005, so Governor Kathy Hockel through
a bevy of tax incentives its way in order to ensure its set up shop in its hometown.
Also yesterday, the Swiss drug maker Roche announced it will plow $50 billion into manufacturing
in the U.S. over the next five years, creating 12,000 jobs in the process.
Switzerland is only looking at a 10% tariff right now, but that is set to jump to 31% once
Trump's 90-day pause expires. The pharmaceutical industry at large is also on edge, as Trump
gears up for sector-specific import tariffs, hence the game planning from
roast to beef up its U.S.-based production centers. So, Neil, for all the economic chaos,
the tariff rollout and pauses have caused, there has been a steady stream of announcements coming
from companies who, one, want to dodge Trump's tariff hammer, and two, we're already planning
on investing these factories in the first place. Let's talk Chobani. I mean, this company
is a rocket ship. They're building the biggest dairy factory in the United States, in the middle
of New York, Rome, New York. They're going to try to make one billion pounds.
of dairy products a year, which my stomach is hurting. Just thinking about that, this company is
one of the fastest growing food companies in the entire United States. Net sales last year rose 17%.
Earnings are over $500 million. It says it now controls about one-fifth of the entire American
yogurt market. They're also on this expansion spree to get into new areas. They bought La Cologne,
a massive coffee company, for $900 million. So they are in.
in growth mode, and the next stop for them after this factory is potentially an IPO.
And then shifting from dairy to pharmaceuticals, Roche is not the only one who has been lining
up to invest in America either. Novartis, another Swiss drug maker announced a $23 billion
investment earlier this month. Johnson and Johnson pledged $55 billion back in March.
Eli Lilly also unveiled this $27 billion plan in February. A lot of it is because Trump has
one signal that he wants drug makers to reshorre manufacturing in the U.S.
but also the sector-specific tariffs that we've talked about when it comes to semiconductors
are also likely going to apply to pharmaceuticals as well.
So that is why you're seeing kind of this parade of announcements of R&D centers,
of manufacturing all across the country in order to dodge those tariffs coming down the pipeline.
Up next, there is a major rice shortage in Japan.
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Japan is engulfed in a rice crisis, and to combat the shortage, it's done the unthinkable, import the grain from South Korea, something it hasn't done in more than 25 years.
Last month, South Korean rice hit Japanese shores for the first time since 1999.
An emergency stash, Japan hopes will help alleviate soaring prices that has shaken society, because eating non-Japanese rice in Japan is like drinking a Heineken at a 4th of July barbecue.
You just don't do it when Budweiser exists.
Japanese consumers eat rice at pretty much every meal,
but they've long been skeptical of foreign-grown rice,
so much so that Thai rice imported during another crisis in 1993,
mostly went untouched.
But they may not have a choice this time around.
The price of Japan-grown rice has more than doubled over the past year,
leading to outrage from restaurant owners, sake brewers, and customers alike.
A few months ago, Japan was even forced to take the unprecedented step of selling
hundreds of thousands of tons of rice, two million bowls worth, from its strategic rice reserve,
a stockpile of rice only used after natural disasters. But even that didn't move the needle.
Toby, what is going on? Where did all the Japanese rice go? Yeah, there's definitely been some
logistical issues with getting the rice, you know, from suppliers out to people in grocery
stores as well. But also there was these record-breaking temperatures in 2023 that really
affected that crop. There's also been a rise in tourists. I feel like we've talked about this so much
on the show. So many tourists rushed to Japan putting increased demand on their dwindling supply.
And then also there is a variety of natural disaster warnings that caused people to stockpile things.
So it was just a combination of a lot of factors that led to these unprecedented headlines of
importing foreign rice. Those headlines are maybe a little overblown because when you put the
amount into perspective, it's not a lot. Two tons.
of rice that is currently in coming in from South Korea, not even close to the 142,000 tons that
they release from the stockpile. But still, it is just showing that this is a moment of crisis
for Japan right now because they are very, very particular about their rice.
And they're very particular. And they consume so much rice. The average Japanese person consumes
about 110 pounds of rice per year. Compare that with 27 pounds of year per year consumption
of rice for the average American. So this is a big deal for the Japanese government to get a handle
on this. And you have people there being like, where is all this rice? You mentioned the high
temperatures in 2023 that dwindled the crop. But there was a much bigger crop in 2024. So somewhere
along this very complex supply chain that gets the rice from the farm to the retailer, someone,
it appears, some groups of people are hoarding rice and speculating on it because the prices have
have surged so much. So maybe there is a separate black market stockpile somewhere. And that's
what people are speculating because they're like, where the heck is the rice? We're growing it.
It's fine. Although I do just want to give one shout out to American rice because this is just one
data point, but the Guardian talked to a restaurant owner who has said, listen, Japanese rice
is too expensive for me. I switch to California rice to import. And they talk to some diners
that frequent in the restaurant. And they're like, honestly, no qualms about eating it. Prices
I've gone up, so I'm looking for cheaper ones.
And this was actually pretty good.
So maybe don't knock it until you try it, especially when it comes to California made rice.
All right, let's sprint to the finish with some final headlines.
Stocks ripped higher yesterday and kept on soaring in futures trading after the Trump administration
gave a series of signals they would ratchet down the trade war with China and play nicer with
investors.
Last night, President Trump said he was not planning to fire Fed Chair Jerome Powell, and that
145% tariffs on China are very high and would come down substantially.
Those remarks came after Treasury Secretary Scott Bassett told investors at a conference that the
current trade war with China was, quote, unsustainable and that he expected a resolution to come
at some point. In trading, the S&P 500 and NASDAQ both jumped more than 2%, reversing their losses
from a brutal Monday. Yeah, we did see a little bit of a greener Monday, but also there are still
some figures coming in, especially from the International Monetary Fund, saying that, hey, we do think
this trade war is going to weigh on the global forecast, both for the U.S. and the entire world.
It called for its U.S. growth outlook to only be 1.8% in 2025.
That's down 0.9 percentage points from its January forecast.
And then meanwhile, cut its global forecasts down by 0.5 percentage points as well.
So it's not calling for a recession in the U.S. is not calling for anything crazy.
it is downgrading those forecasts.
And then just one final, I feel like I'm being Debbie Downer here,
but Bacent did express optimism that a deal with China would be reached,
but also went on to clarify that there were no current diplomatic negotiations
going on between the two countries to end the trade war.
So even though we got a little bit of that optimism,
it's nothing super concrete at this point.
But it's enough for investors, and that's why we're seeing stocks ripping.
They're looking for literally any shred of evidence that those 145% tariffs will come down.
and they're sending stocks soaring again this morning.
Bill Owens, the executive producer of CBS's News 60 Minutes,
resigned yesterday, citing a loss of journalistic independence in recent month.
Owen stated in a memo that he could no longer make independent decisions
in the best interest of the show and its audience.
The backstory here is that the network is currently in the middle of a $20 billion lawsuit
filed by President Trump against CBS's parent company,
alleging deceptive editing of an interview with then-vice president,
Kamala Harris. Neil Owens is just the third person to lead 60 minutes in its 57 year history. So
this was not a spur of the moment decision. But clearly he felt that this was the right thing to do
for 60 minutes and its audience. Yeah, that's why this is so shocking because this position doesn't get
turned over that much. But you're right, there are a lot of political headwinds facing CBS news.
They have this $20 billion lawsuit that they're facing. And then at the same time, Paramount Global,
which is its parent, is trying to merge with Skydance media.
For that, it needs approval from the FCC.
So you take those both together.
And Sherry Redstone, who controls that company,
is being accused by rank-and-file employees like Owens,
you know, he didn't explicitly say of maybe co-easing up to the Trump administration
to, you know, settle that lawsuit and get approval for the sale.
So 60 Minutes is looking for a new leader.
Heads up to freeloading fans of Last of Us.
your days of mooching off your ex's family's account could soon be coming to an end.
The streaming service, Max, is following the Netflix playbook by cracking down on password sharing.
Users will soon start seeing a prompt telling you to add an extra member to your plan for an extra $8 a month,
which is a passive-aggressive way of saying,
we know someone outside your house is using this account also, time to give them the boot.
When Netflix rolled this out a few years ago at Juice subscriber numbers,
then Disney Plus and Hulu followed with similar crackdowns,
So it was only a matter of time before Max fell in line.
But Toby, I missed the good old days.
I miss the good old days too, although I think I'm mooching off of your brother's account right now.
So this is definitely going to come and hurt me.
But this is the playbook, as you mentioned, get a lot of people using the streaming platform,
get them hooked on stuff like The Last of Us.
And then boom, here comes to crackdown.
It did work wonders for Netflix.
And I think that they led the charge with it.
And so it's even easier for other streamers to come along and do the same thing,
like we have seen.
So Max gets all of the benefits
without getting kind of the same vitriol
that Netflix originally did
when it rolled out this plan.
So definitely a win for Max.
Finally, you know that judgey friend
who never really sees popular movies
but always has something to say about them anyways?
Well, that's basically how the Academy
has been handing out Oscars.
Anonymous voters have admitted
to not watching certain nominees over the years
with some openly skipping movies
with runtime or genres
they don't like, which could explain some snubs or 10.
So the Academy finally implemented a new rule yesterday, requiring voters to actually watch
all the nominated films in a category before casting a ballot.
If you want to scream, wait, they weren't doing that already.
You have every right to do so now.
One other aspect of this is enforcement.
Can't exactly force a voter's eyelids open to watch Dune 2 like they're in a clockwork
orange.
But the Academy thought of this and will monitor.
viewing activity through its members-only academy screening room streaming platform, according to
variety. For films viewed outside the platform, you have to submit a form indicating when and where
you watched. Neil, I for one think they should have to take a little test too. They might. I mean,
this is truly shocking. And we know now why Dune 2 didn't get best picture, because at a two hour and
46 runtime, maybe voters were like, eh, I already saw, you know, a Nora. And that was pretty good. So maybe I'll just
vote for that. So I think
this is what Bafta did
this rule in the UK last year.
And it's just truly surprising. I stand with
everyone, including you, who were like,
what the heck? You didn't need to watch
all of the movies before casting your vote.
What are we doing here? And then finally,
this is slightly rated, but just since everyone's been
talking about Conclave recently, I remember
during this last Oscar cycle, a lot of people
kind of anonymously quoted themselves as saying, I didn't
give Ralph Fines the least.
in Conclave and Oscar
because he's already won one
for his role in Schindler's List
so they didn't vote for him.
Even though he never won for Schindler's List,
people just assumed that.
And so those headlines
combined with the fact that some people
weren't watching movies,
were like, what is the Academy even doing here?
If you were already skeptical of the Oscars,
I mean, there's even reason
to not take it even more seriously now.
Let's wrap it up there.
Thanks so much for starting your morning with us
and have a wonderful Wednesday.
For any questions, comments, or feedback, send an email to Morning Brew Daily at Morningbrew.com.
Let's roll the credits. Emily Milliron is our executive producer.
Raymond Lue is our producer.
Our associate producers are Olivia Graham and Olivia Lake.
Yuchinawa Ogu is our technical director.
Scoop Starteris is on audio.
Hair and makeup watched all of the Oscar nominees.
Devin Emery is our president and our show is a production of Morning Brew.
Great show today, Neil. Let's run it back tomorrow.
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