Morning Brew Daily - WEF-Hater Elon Musk Makes Davos Debut & ‘Sinners’ Breaks All-Time Oscars Noms

Episode Date: January 23, 2026

Episode 764: Neal and Toby recap the latest from the World Economic Forum as it heads into its last day, ending with Elon Musk making his debut after publicly criticizing the conference. Then, ‘Sinn...ers’ shatters the record for most Oscar nominations. Plus, the hit show ‘Heated Rivalry’ has jolted interest from newcomers into hockey. Meanwhile, Japanese toilet maker Toto has its best performance thanks to an AI upgrade. Finally, a roundup of the biggest headlines from the day.  Get your tickets for the Morning Brew Variety Show! https://tinyurl.com/MBvariety  Explore Indeed’s full findings at https://www.indeed.com/2026hiringtrends Learn more about Lightspeed at https://www.lsvp.com Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ This special episode is produced in partnership with Lightspeed Venture Partners. Lightspeed holds the largest early-stage AI portfolio in the world both number of companies and capital deployed, investing in 165 AI companies and deploying over $5.5 billion in AI investments. Lightspeed's invested in some of the most valuable AI companies globally, including Anthropic, Mistral AI, Glean, Reflection AI and more. Learn more about Lightspeed's recent investments in Skild AI here, and stay tuned for more exciting AI coverage on the show this week: https://www.skild.ai/blogs/series-c Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:01 Consider this comparison. PWC data found the percentage of CEOs who report revenue gains or cost reductions from AI is almost equal to the percentage who say they're still stuck. What separates these two groups? PWC points to a clarity issue. Even for CEOs, it's hard to tell what's AI hype, what's reality, and where this tuck can make a tangible difference. Learn where AI can actually make an impact and what successful adoption looks like at
Starting point is 00:00:26 pwc.com slash US slash brew AI. That's pwc.com slash us slash brewAI. Good morning brew daily show. I'm Neil Freyman. And I'm Toby Howell. Today, Sinners makes Academy Awards history. And heated rivalry has done the impossible, getting people to care about hockey. It's Friday, January 23rd.
Starting point is 00:00:50 Let's ride. Good morning and happy Friday. Though we are actually recording this Thursday afternoon since we have a flight out of Switzerland in the morning. The Delta Wi-Fi isn't quite there yet. to record a podcast from Extreme Basic Economy. There's been a lot of huge news this week, but for probably the most exciting headline, we're going to hand it over to social producer Annie Bennett.
Starting point is 00:01:17 Annie, what's the good word? We got some breaking news that Morning Brew has a variety show at caveat in New York City Thursday, February 5th at 7 p.m. If you and your friends want to watch us bully Toby live on stage, this is the show for you. What about me? Well, Neil was frankly not invited, but that's okay because he's going to show up anyway
Starting point is 00:01:34 and we'll bully him then. All good. It's going to be the best video, sketch, stand-up. It's the best morning brew content that you can see online, but this time you can't scroll ahead when it's boring. Am I selling this well? Don't answer that. Annie, you could sell water to a fish, but please get out of our studio now. The link to buy ticket to the show will be in our show description. I will be there. Neil will probably be there and we hope to see you there as well. And now a word from our sponsor, indeed. Toby, what are you doing to make better workforce decisions? I asked, our producer Emily what she thinks then agree with her. Smart man. But for even more insights grounded in real-time data, there's the World Economic Forum in Davos this week. Indeed is there diving into things like how AI is transforming jobs, skills, and employer adoption. Indeed, we'll be sharing real-time insights into the
Starting point is 00:02:22 global labor market and how leaders can navigate the workforce challenges and opportunities ahead. Indeed's helping business leaders and hiring professionals dive into these perspective through Indeed's global labor market and workforce trends report. These insights also include where job opportunities are growing, where skills shortages and mismatches could impact business performance, and how immigration patterns are shaping workforce capacity. Learn more at Indeed.com slash Davos. That's indeed.com slash Davos. Not loving your AT&T or T mobile bill. Yeah, we've been hearing that a lot. Good news. Bring your AT&T or T mobile bill to Verizon and we'll give you a better deal. So get away from
Starting point is 00:02:58 that unfortunate phone bill and get to Verizon. Run, ride, canoe. Whatever it takes, we'll be here. Bring your AT&T or T mobile bill to a Verizon today and we'll give you a better deal on the best network. A better deal. No surprises. That's Verizon. Best network based on route metrics, best overall mobile network performance U.S. second half 2025.
Starting point is 00:03:15 All rights reserved. It must provide a recent consumer mobile bill in the name of the person redeeming me the deal. Additional terms, conditions, and restrictions apply. Elon Musk hates Davos. He said so himself. And yet the world's richest man made a surprise appearance at the World Economic Forum this year,
Starting point is 00:03:28 perhaps jealous of MBD's presence here as well. In an interview on the main stage, moderated by Larry Fin. Musk waxed on the future as only he can. He hyped up a world where there will eventually be more robots than people. That prediction might have something to do with the fact that he also teased the sale of Tesla's Optimus robots to the public by next year. He didn't hold back on his AI predictions either, saying that he thinks they'll be an AI
Starting point is 00:03:52 smarter than any human by the end of this year, and in five years from now, AI quote, will be smarter than all of humanity collectively. It wouldn't be a Musk interview without a Mars mentioned either, and Elon delivered saying, people ask me, do I want to die on Mars? And I'm like, yes, but not on impact. That got a laugh, believe it or not. You could describe the half hour he spent on stays as a collection of his greatest hits. Mars, AI, robots, robotaxis, all familiar Musk talking points. But given that it bookended the conference, Neil, how did it fit into the broader themes that dominated this year's West? Yeah, there was a joke that there were two main themes here in Davos this week, which was
Starting point is 00:04:32 Trump and AI. We talked a lot about Trump and the Greenland of it all and the tariffs and the schism between the United States and Europe. We haven't talked as much about AI, but everyone was talking about it this week. There was a breakout player in AI, and I want to talk about them. It's the company Anthropic. No one knew about this company a few years ago. It was just a small AI lab. And now CEO Dario Amadeh is seen as one of the truceayers or one of the prognosticators about what a future could look like with mass adoption of AI. And, He is someone who is developing AI, but at the same time, quite pessimistic about the possibilities that could lead to huge economic inequality from artificial intelligence.
Starting point is 00:05:13 He said that 10 million people, about 7 million of them in Silicon Valley could, quote, decouple from the rest of society. So they would enjoy as much as 50% GDP growth while the others were left behind. He painted a picture of the overall global economy growing at 5% to 10%, which is crazy because of AI. but there would also at the same time be 10% unemployment. He said that's not a combination we've almost ever seen before. So we haven't heard that much from Anthropic over the past few years, but Dario has become one of the people that people listen to the most
Starting point is 00:05:44 when it comes to prognostications about the future. And that fit very well into how the conference kicked off this year, which was Larry Fink, who was kind of running Wef this year saying, if we're not careful, AI can absolutely exacerbate the global inequality that we have seen emerge over the past few decades. Like that was a main talking point from the very beginning of the conference to the very end.
Starting point is 00:06:06 There was also a couple of doomsday prognosticators in terms of will AI be a bubble or not. Brett Taylor, who is the former chair of opening eyes board, said that AI probably is a bubble that is causing both smart money and dumb money to fund companies like crazy. So that was definitely a buzzy soundbite. Satya Nadella, CEO of Microsoft, said,
Starting point is 00:06:28 AI could lose its social permission if it burns too much energy without real world benefits. So those are some of the more negative sound bites that we heard. Yeah, but Brett Taylor was like at the end of the day, he's the chairman of open AI. He's very bullish on AI. He's the chairman of open AI. And he said that, however things shake out, this will be a revolutionary technology. And let's talk about our personal experience. We sat here after we recorded these podcasts and interviewed a bunch of founders.
Starting point is 00:06:53 And many of them were in the AI space. and talking to them was really, I thought, very interesting because we talked to them about their businesses. Some were doing AI, some were not doing AI, but they basically said when chat, GVT was released November 2022, like everything changed about the economy, about their companies. And, you know, obviously they are on the more optimistic side because they are building companies. But it was just striking to hear how much of a hinge point it feels like AI is here at Davos. One of the biggest founders that exemplified that was we talked to a cybersecurity founder. and he's like, yeah, companies are getting attacked way more now that AI is a thing,
Starting point is 00:07:29 way more sophisticated than ever before. But at the same time, we also have the tools to combat that. So it really is changing both sides of the equation, oftentimes, in security, oftentimes, in coding as well. On a non-AI front, too, there was some funny stuff that happened in Davos as well. One that I want to mention, French President Emmanuel Macron's Aviator sunglasses were a major storyline. He wore them inside during one of his speeches.
Starting point is 00:07:53 and Internet sleuths kind of figured out what is this brand of sunglasses he's wearing? They're 659 euros. They're French-made frames from Masson, Henry Julianne, and it basically crashed the brand's website when he went on stage to wearing these things. It made me want to start wearing aviator sunglasses indoors because it's quite a look.
Starting point is 00:08:13 And the company's stock was up 28%. We should be clear. He's wearing them not for the fashion statement. Maybe he is, but he also has a burst blood vessel. All right, moving on, winner, winner, Chicken Sinners. Ryan Coogler's historical vampire epic sinners scored 16 nominations for the Academy Awards, setting a new record for the most Oscar nominations in history. The previous record was a tie between Titanic, La La Land, and All About Eve with 14 apiece. After Sinners, Paul Thomas
Starting point is 00:08:40 Anderson's action roller coaster one battle after another received 13 nods, making those two films the big winners from the Oscar nomination announcement Thursday morning. They also share a common thread. Both sinners and one battle after another are highly original Americana-focused films with huge budgets that seem to resonate with our cultural and political moment. Who else is in the running? Well, let's head to Best Picture the most prestigious category. Joining sinners in one battle are Bugonia F1, Frankenstein, Hamnet, Marty Supreme, the Secret Agent, Sentimental Value, and Train Dreams for Best Actor Michael B. Jordan from Sinners and Leo from One Battle will go up against Ethan Hawk from Blue Moon, Wagner, from the Secret Agent, and Timothy Shalph.
Starting point is 00:09:20 Salome and Marty Supreme. Her best actress, Jesse Buckley, is the overwhelming favorite for her performance in Hamnet. Also in the running are Rose Byrne in If I Had Legs, I'd Kick You, Kate Hudson in Sing-Song Blue, Renata Reinsva from Sentimental Value, and Emma Stone in Bougonia. Toby, I know one of your New Year's resolutions is to become a movie snob. Thoughts on these nominations? Well, I saw Timothy Salome in Marty Supreme, and I saw one about after another. It gets a little dicey for me after that, but my big takeaway from this is that all these roads seem
Starting point is 00:09:50 to lead back to Warner Brothers Discovery. Sinners and one battle after another were both produced by Warner. In total, the studio led the entire Oscars nomination process with 30 nods. And then you also have to look over at Netflix because what have we been talking about
Starting point is 00:10:05 for months now? Netflix's deal to potentially buy Warner Brothers Discovery. They did pretty well. They had Frankenstein and Train Dreams. They earned 18 nominations as a whole. So you think about combining those two forces into one. That's a lot of Oscar nominations under one roof, one fun under the radar storyline that I think people should look out
Starting point is 00:10:25 for. Neon, a very indie producer of foreign language films like sentimental value, like The Secret Agent, also racked up 18 nominations, the exact same thing as Netflix with, I would imagine a little bit of a smaller budget. Speaking of Netflix, I want to talk about K-pop Demon Hunters. Now, K-pop Demon Hunters is Netflix's most viewed movie ever. It got a few weekends in theaters, So it doesn't show up so much in the Oscars, but it is nominated for best song, best original song. Of course, that song is Golden. So I think that's got to win. That's one of my favorite songs of the year.
Starting point is 00:10:59 The amount of times I've prepped for this show while listening to Golden, it is permanently seared into my brain. One other thing to look at as well is Ryan Coogler's deal that made a bunch of waves a few months ago. Remember, Ryan Coogler, director of sinners, had this very unorthodox agreement with Warner Brothers for sinners, which means. he will actually own the movie outrate in 2050. This is not a thing movie studios do. Movie studios are valued based off how good their catalogs are.
Starting point is 00:11:27 They don't want to give up those catalogs lightly. This kind of completely changed the game. Is this going to change the way that Hollywood makes deals with directors? The fact that sinners is now the most nominated movie ever is only going to make this movie even more valuable and make that deal look even more present. So the question now is, is anyone going to watch the Oscars? That's what we've all been asking for the past few years.
Starting point is 00:11:47 Last year, Conan O'Brien hosted, and the ratings hit a five-year high for ABC, about 19.7 million people tuned in. That was up from 19.5 million the year before. As recently as 2019, there were 30 million people watching the Oscars. So Conan O'Brien is going again. This is happening in the middle of March. And then, of course, in 2029, the Oscars is leaving ABC and going to YouTube. And we're going to see how that changes the telecast. I hope it makes it shorter, but it's not going to be because YouTube doesn't have to end for anything. coming after. And the problem is this thing, runtime last year, was three hours and 50 minutes. Listen, we saw the Golden Globes at a podcast category this year. Oscars, just think about it. Academy Awards, just think about it. We're sitting right here. Moving on, it's Stock of the Week, Dog of the Week time, the segment where we pick one stock
Starting point is 00:12:34 that cooks their pasta perfectly al dente and one stock that lets those noodles get soggy. I won the pre-show game of a biathlon out here in Davo, so I'm up first. and my stock the week has been seeing hockey stick growth. It's literally the game of hockey. In the wake of the breakout HBO hit, heated rivalry, interests in the actual game is heating up too. Seekek said its weekly hockey ticket sales jumped over 20% after the show first aired last year,
Starting point is 00:13:02 while Stubhub saw Surches jump 75% according to Bloomberg. Hollander and Rosenoff are introducing a lot of new fans to the game. Bloomberg talked to Niala Williams, a part-time book content creator on TikTok, who spent $175 on a solo ticket to watch the Florida Panthers play after watching the show. Stubbub is seeing this reflected in their data as well
Starting point is 00:13:26 with hockey ticket purchases from first-time buyers jumping 5%. For anyone, Koff Neal, who has missed the rise of this show, the story which documents a steamy romance between two rival hockey players is based on the book series from Rachel Reed called Game Changers. Before HBO picked it up,
Starting point is 00:13:42 The show was produced for Crave, a Canadian streaming service, and was filmed around Ontario, Canada on a shoestring budget. It since turned into a full-on phenomenon. Neil, you haven't seen it yet, but the game itself is seeing a major boost. When we come back to the United States, there's going to be a massive snowstorm, and I promise I will binge it then.
Starting point is 00:14:02 You have a long flight home, too. We have a long flight home. I will watch it at some point over the next couple of days. Pretty cool to see how hockey teams and the NHL are capitalizing it. they are fully embracing this. And why shouldn't they? The Ottawa Senators have this official team shop. They're selling jerseys featuring the names and numbers of Shane Hollander and
Starting point is 00:14:20 Ilya Rosenoff, who I know by name, even though I haven't watched the show because you've talked about it so much. They sold out of jerseys at an actual game last Saturday night. So they are fully leaning into it. Similar to what happened with Taylor Swift and the Chiefs, they saw the Chiefs saw home game ticket sales triple after Taylor Swift started going out with Travis Kelsey. And, you know, that brought a whole new audience to NFL and looks like we're seeing the same thing with hockey.
Starting point is 00:14:43 It is touching so many different parts of culture too. Soul Cycle has hosted nearly 100 heated rivalry-themed rides. On Sunday in New York City, there's going to be a major snowstorm, but also scheduled is a Connor story in Hudson Williams, the two actors look-a-like contest. Do you think I would make the cut? I don't think you will, but I think I have a little bit of Rosenoff in me. That might be a little bold of me to say.
Starting point is 00:15:06 And then tattoo parlors are also being inundated with requests of inside jokes from the show. Saying, I am coming to the cottage has been a vocal stim for me over the past a few weeks. It is really a great show and you absolutely should watch it. And it's amazing how it came to HBO. So it just weeks before it streamed on this streaming service, Crave, it landed on the desk of HBO head Casey Boyes. And he binged it over one weekend like I'm about to do. And he said, like, I can't believe this just fell into my lap. This is available.
Starting point is 00:15:36 Are you serious? And then you put it on HBO. They're licensing it for $600,000 per episode, extremely. cheap and has become one of the most breakout hits in television the last few years. All right, we're going to take a quick break and come back with Neil's dog of the week. Time for our Morning Brew Daily Davos Update with Lightspeed. We are joined by Lightspeed co-founder and partner Ravi Matra. Ravi, you've been doing this a long time. What's your personal rule for staying ahead of trends in tech before they're obvious? Understand the technology deeply and think about
Starting point is 00:16:06 the trend line for where technology is going, not where it is. Investing in technology is all about almost thinking a little bit outside of yourself to understand that we're on a exponential curve and not just plotting ahead linearly. And that forces you to have to understand deeply what technology might be capable of and imagining what's possible. And then getting a sense of being right on the timing for when that knee in the curve and inflection is going to happen and arriving either just before or at the time when that inflection is starting to emerge. Thank you, Ravi. We have learned so much about the tech space this week at Davos and are very thankful to be working with Lightspeed to make all of this happen.
Starting point is 00:16:44 And be sure to head to our YouTube channel for special interviews with Lightspeed founders all week. We just posted one with Yotam Segev, who is the CEO and co-founder of Sayyra, a company using AI to monitor cybersecurity. Thank you again to our friends at Lightspeed and the generous founders who have gave us their time to talk about robot brains, fusion energy, space satellites,
Starting point is 00:17:02 and more. Give our YouTube page a follow at Morning Brew Daily show to watch all weekend long. It's time to refresh your yard during spring, Backyard Days at the Home Depot. Get low prices guaranteed on propane grills starting at $179, like the next grill three-burner gas grill. Or get $50 off a select Weber Spirit Grill and bring big flavor to your backyard. Then set the scene with Hampton Bay string lights that bring it all together.
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Starting point is 00:18:07 Hilton for the stay. This is Euphoria Calvin. Klein, the new elixir collection, featuring three perfum intense scents, inspired by a unique orchid accord paired with vanilla, each with its own distinct attitude, each with its own universe, bold elixir, sensual, woody, addictive, magnetic elixir, sweet and romantic like a lingering touch, solar elixir, a radiant expression of joy, ultra concentrated for amplified impact and lasting power. Find your euphoria. Discover the euphoria elixir collection by Calvin Klein. Now, Toby, I hope you don't mind, but I couldn't really find a good candidate for dog of the week.
Starting point is 00:18:44 So I'm going to piggyback with another stock of the week. I promise it's interesting. Piggy back away, Neil. Okay, my stock of the week is Toto, the Japanese high-end toilet maker. Its stock just had its best day in five years, shooting up 11%. But here's the thing. The surge has nothing to do with increasing demand for futuristic toilets and everything to do with the AI infrastructure buildout. It starts to make sense when you learn that Toto has a separate business, making what's
Starting point is 00:19:08 known as electrostatic chucks that are used in the chip making process. Toto uses its expertise in ceramics that go in its toilets to produce these chucks and demand for chucks is expected to boom alongside AI. And AI just got a shot in the arm from none other than Jensen Huang, CEO of NVIDIA. At Davos this week, Huang said that the AI boom has started the largest infrastructure buildout in human history, claiming that trillions of dollars will be spent on powering the next industrial revolution. Those comments lifted the stocks of AI companies across the board, including the AI stock you never thought about, Toto Toilets. This is so funny.
Starting point is 00:19:42 Like, what do you mean the same ceramic that you sit on on a toilet is perfect for the AI revolution as well? It's not the exact same, but their advances in ceramic technology do translate very well to this industry. They have great strength when you compare them to different metals. It's lighter than metal. It does not interfere electrically with chipmaking tools. That is why ceramic is such in high demand right now.
Starting point is 00:20:04 And I do just want to zoom out a little bit to the wider. memory industry right now because it is ripping. It is unbelievable the stocks that are doing well. Not only in Korea with SK Hynix and Samsung, who have seen stock runups, but also American companies like Micron and Sandisk are doing well. Micron is up 250% over the last six months. It's now the 25th biggest company in the entire US. In Sandisk, the little things used to plug into your computer in school, is up over 1,000% in the past six months. That sentence, is very difficult to get used to saying. So toss in Toto and its electrostatic chucks,
Starting point is 00:20:44 you never know what's going to pop these days. And it's not so unique for a Japanese company that makes something entirely different to also have a product, a similar product in the semiconductor supply chain. There's an MSG seasoning inventor that makes chip insulating films, which is because it's so good about amino acids,
Starting point is 00:21:04 and there's a cosmetic firms that sells facial cleaners, but it also has a chip wafer cleaning business. So they've been making chips for decades in Japan. So if you have a factory and you make something that could potentially be, you know, massaged a little bit to fit into the semiconductor supply chain, you're going to do it. And these companies are seeing huge successes because of the AI boom. We're treating this as like a fun side business for Toto.
Starting point is 00:21:26 But at this point, it's basically, it's almost their main business. 42% of its total operating income came from this neck of the wood. So at a certain point, maybe it's not a toilet company anymore. it becomes, you know, an electrostatic chuck company. Okay, but it's, but just know that the demand for toilets for their Japanese high-tech toilets is actually booming here. Toto's profits and the Americas have grown more than eightfold over the past five years. More than two and five renovating homeowners in the U.S. are choosing to install toilets with specialty features like the days, like heating. This is all the stuff that Toto is really pioneered and so people are
Starting point is 00:22:01 really embracing it here. Let's bring to the finish with some final headlines. Open AIs quest to kill the iPhone is kicking off in earnest this year, according to comments from its chief of global affairs this week. Speaking to Axios, he confirmed that Open AI is on track to unveil its first hardware device in the second half of this year. Coinciding with that confirmation, some leaks revealed that the device, spearheaded by former Apple design chief Johnny Ive, could be a pair of earbuds. If that wasn't spicy enough, the rumor mill also turned out a report that Apple is working on a wearable AI pin of its own. that resembles an air tag.
Starting point is 00:22:38 Neil, right now, AI glasses are the dominant form factor, but in the span of a few days, two totally new approaches look to be coming for our ears and our chests. Yeah, here's where big tech stands right now in terms of AI hard array. We have Google going in on glasses, meta going in on glasses.
Starting point is 00:22:54 It's been very successful so far. Open AI, maybe earbuds, and then Apple is going with a pin. What do you, you know, where do you think that shakes out? I mean, we've already seen a pin fail. So I'm a little... From two former Apple execs. who created humane.
Starting point is 00:23:07 Yeah, and that company got sold for pennies to HP. So it is fascinating that Apple saw that and still is going the pin route. Maybe they have a technological leg up because they have manufactured a lot of air tags and they are very familiar with that form factor. The ear buds is interesting. This is codename SweetP, Sam Altman and Co. I've kind of hyped this up as being a very simple device and, you know, what's more simple than essentially an AirPods knockoff that whispers Sweet Nothings powered by AI into your ear.
Starting point is 00:23:35 So vastly different form factor from glasses, though, which is the only thing that we've seen established. I'm curious. You know, color me curious. I wonder what it's going to be like to always have all of the intelligence of humanity whispering in my ear. And two years, Toby's going to have the AI earbuds, the AI glasses, and then he's going to be wearing a pin as well. What you hear come out of my mouth on the podcast will have been filtered by a million LLMs before it reaches your ears. Next, can you guess the bestselling album of all time in the United States? I'll tell you.
Starting point is 00:24:04 It's the Eagles, their greatest hits, 1971 to 1975, and it just became the first record to officially surpass 40 million units. The Recording Industry Association of America, which tracks U.S. sales and streaming equivalents, gave it the official quadruple diamond stamp an unprecedented feat for an album that was released almost exactly 50 years ago. Fresh off making history, the Eagles are not taking it easy. They're launching their 12 final shows at the Sphere in Las Vegas tonight, which will set a record for the longest running residency at the venue.
Starting point is 00:24:36 40 million is a lot of albums. The top three is kind of a fun trivia fact. Obviously, the Eagles are in first. Runner up is Michael Jackson's thriller, which is 34 times platinum. A platinum means you've sold a million units. And then in third place, it's the Eagles once again with Hotel California,
Starting point is 00:24:54 which has sold 28 million units. It's also been interesting how certification of platinum and diamond status has changed over time, because obviously album sales are not the primary way people consume music. Streaming service is. And so if you stream an album 1,500 times, that is now equal to one album sale. So someone out there really loves the Eagles.
Starting point is 00:25:16 It might be you, Neil. No, someone out there. A lot of people out there really loves the Eagles. Everyone does. All right. Finally, Alex Honnold is going to make you squirm this weekend. The Rock Climber of Free Solo Fame is back and ready to make your hands sweat. This Friday live on Netflix.
Starting point is 00:25:32 he will climb the futuristic-looking skyscraper, Taipei 101. Again, that is live, no ropes on Netflix. Neil, I was reading some interviews with Honnold ahead of the event. This dude is not normal. The New York Times asked him if he's worried he'll slip, and he laughed and said, you just hold on tight. They also asked him if he's practiced a lot on the building, and he said he's climbed it two or three times.
Starting point is 00:25:55 Is it two or three times, Alex? I have to know. Anyways, for Netflix, it's another foray into live entertainment, and certainly its most dangerous one. So, Honnold's not going to be the first climber ever to ascend the skyscraper. Someone did it. Elaine Robert is a French rock climber did in 2004 when they opened this building. You got to look at this building.
Starting point is 00:26:14 It's super cool. I wouldn't ever want to climb it, but I love looking at it from afar. So he did it with a rope. So Alex Honnold's going to be the first person to try without a rope. And yeah, he just is like so nonchalant about it. He said, I don't think it'll be that extreme. We'll see. I think it's the perfect sweet spot where it's hard enough.
Starting point is 00:26:31 to be engaging for me and obviously an interesting climb. What you want to pay attention to is the middle section. There's 64 floors in this section. They're called the bamboo boxes. And there's going to be overhanging climbing. And you basically go eight floors and there's a balcony. You go eight floors and there's a balcony. So he could kind of bail if you wanted at that section, but that's supposed to be the most challenging section. A lot of people are a little mad at Alex Honnold for even attempting this because he's married now. He's kind of entering the next stage of his life. And they're like, why do you feel the need to do this stuff, but maybe the same way that we feel walking outside and just walking down the street, this is how he feels about climbing a building, because the holds are very
Starting point is 00:27:09 predictable. You know, it's not millimeter on a rock face, probably compared to El Capitan. This does feel a little bit easier, but still, a dare-devil stunt for someone at a different part of his life now. And if you want to watch through, you know, one hand, it'll be streamed on Netflix Friday, January 23rd at 8 p.m. Eastern, and there will be a 10-second delay. which you can read between the lines. All right, that is all the time we have. Thanks for starting our morning with us. Have a wonderful Friday and an even better weekend.
Starting point is 00:27:37 If you're one of the tens of millions of people in the path of the winter storm, please stay safe. If you want to get in touch, send an email to Morning Brew Daily at morningbrew.com or DM us on Instagram at MB Daily Show. Let's roll the credits. Emily Milliron is our executive producer. Raymond Lute is our producer.
Starting point is 00:27:51 Our associate producers are Olivia Graham and Olivia Lake. Big shout out to our AV team here in Switzerland, mood studios. You guys were incredible. Hair and makeup. better pick us up from the airport. Devin Emery is our president and our show is a production of Morning Brew. Great show today, Neil. I wish you all well. Yamava Resort and Casino at San Manuel is California's number one entertainment destination
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