Motivation Daily by Motiversity - Gary Vee - The #1 Way to Grow Your Business
Episode Date: September 22, 2022This is Gary Vaynerchuk's advice for entrepreneurs in one of the most eye opening interviews of 2022, revealing business and life lessons he's never told before!peaker:Gary Vaynerchuk (aka Gary Vee)Ga...ry Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Follow Gary:YouTube: http://bit.ly/2LbfPmG2nd YouTube: http://bit.ly/2LbHVyeInstagram: http://bit.ly/2L8NhKAFacebook: http://bit.ly/2IzNyo9Soundcloud: http://bit.ly/2X1aCA4Twitter: http://bit.ly/31P6IhxWebsite: http://bit.ly/2xk3SDjMusicEpidemic Sound Hosted on Acast. See acast.com/privacy for more information.
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The link is in the description.
The ROI, I like to say, of a basketball,
is billions of dollars for LeBron James.
It's zero for me.
How one plays with the tools is the variable of success.
I do believe that the far majority of what is the opportunity in this room
or the limitation
sits in two very simple categories.
One's uncomfortably black and white
and one is remarkably gray.
The black and white
is what I just started with.
Until you start making
dozens of videos, pictures,
and written articles a week,
you will continue to leave
an extraordinary amount of money
on the table and somebody
sitting next to you is going to do it
and take your market share,
and I don't care if you've been the queen
of that city for 30 years
and work on your reputation,
slowly but surely you will lose
because that's what always happens in business.
I love OG life,
and it is absolutely building on reputation.
But I love when an agent says to me,
dear, you don't get it.
I dominate this town for the last 30 years.
I'm like, dear, you don't get it.
You don't get it much bigger companies
than you have gone out of business
with fucking audacity.
And it is audacity
in 2022.
It is only, and this is very clear,
if you're sitting in the crowd
and you're not doing this work,
it's only two things,
and they're both interesting.
One is audacity.
You're audacious that what you did
in 1993 or 2001 or 2007
is enough for you to dominate
2022.
Or, you've lost
your ambition, which is okay.
I don't think of that as a bad thing.
I don't think it's a bad thing
that you're not as hungry.
Maybe you've scratched your itch.
Maybe you do want to do other parts
in your life. But don't
lie to yourself
and understand
yourself on where you are in your journey.
2022
is going to be a remarkable
opportunity for this room.
The question is very simple, though.
Who's going to actually put in the 30
hours of work starting today to actually know how to do pictures and videos and written words
on these platforms and who's not. And it becomes a very simple game. It's a black and white
prescriptive game. Either you're good at it or you're not. No different than basketball.
Right now is the time to build your personal brand on the internet and I mean right now.
How you do that can be totally different. You don't need to be over the top or curse like me.
need to be you. I'm me, you be you. But what you need to do is start producing content to educate
people on who you are. If you're uncomfortable with the way you look and you don't want to be on video,
then do audio and do a podcast. If you're not sure that you can handle the camera, then write
on LinkedIn or Facebook. These are the black and white tactics available to you. How you build
your team and how much empathy you have for the consumer on the other side,
is the other variable.
But the opportunity is staggering.
The speed in which people are changing what they consume,
which then dictates what they think,
which then dictates how they buy,
is at a level we've never seen before.
I come here, fly across the country and fly back
for one reason to put so much pressure on this room
to do the homework.
The opportunity is so real.
You're one viral,
TikTok video away from selling 13 homes because of it.
And you don't go in there and start doing the latest dance.
You're trying to sell homes.
And you're more to welcome to shake your ass.
Fine.
But it's a lot more interesting to talk about what you want to talk about.
But making it contextual to the room.
People say no so much.
TikTok's fastest growing demo is 38 to 55-year-olds.
You can still think it's 12-year-olds.
It hasn't been 12 year olds for two years.
That's the game of no versus the game of yes.
That's the game of staying curious.
The biggest, biggest vulnerability to people in business today
trying to sell to human beings is their unbelievable calmness
and interest in saying the word no
and their visceral reaction to the idea of maybe.
The innovation that we're living through
is big. The opportunity is even bigger, but this requires homework. Before you decide that content on
social media can't sell for you, did you really do the 20 hours of homework and the 50 hours of
you doing it? This world is reading about push-ups instead of doing them. That's actually not even true.
I wish this was a game of people reading about push-ups and not doing it. We're not even reading about push-ups.
we're dismissing push-ups before we even read about them.
I ask you and implore you here today, my friends,
to open up your heart to curiosity,
to open up your eyes to the reality of what's happening in our society
and how people are making their decisions
and to shed your preconceived notions
and start putting in the work.
For a lot of us, me included,
it was easy to put in the hard labor.
Right?
It was easy to put in the work.
It's much more challenging to figure out the new technologies.
The problem is the world doesn't care about you and me.
The world's going to do what the world does.
And the way people are going to make buying decisions
are going to be based on the people they see here.
Period.
End the story.
And if you're not showing up here in 2022, you're not showing up.
we need to have a very big conversation in the business world
about how much kindness, compassion, empathy
are the superpowers of business.
And I believe in business,
what is very clear to me is people think kindness
and they use kindness,
but what it really is is a slight version of manipulation.
You're doing something with thinking something else is going to happen.
And it's all good.
It's nice to maybe think, but don't confuse that with kindness.
That's called strategy.
Own what it actually is.
I promise you, when technology is coming along,
hoping for regulation is always going to be a bad strategy.
My favorite is everybody who hates big government
because they're an entrepreneur,
but then when something comes along and you feel up,
you love the government, don't you?
So when the blockchain comes and starts taking out fees,
you better shut your fucking mouth in this room.
And notice how few claps just happened.
Why do I bring that up right now?
Not to razz, not to scare?
Because I want you to do the 50 hours of homework
so you can innovate.
What blows my mind is people's inability
to put in the work in the face of information.
All of you know that this blockchain thing is brewing.
You've definitely heard about Bitcoin at this point.
You probably maybe heard of Ethereum.
It's happening.
And it's going to affect this industry soonest.
This is the book industry for the internet.
The blockchain is contracts.
Please understand that.
Please, it's a very important thing.
Please spend 15 hours Googling Ethereum and smart contracts.
Get educated, not to play defense, but to play offense.
You do 15 to 30 hours of homework.
you might just change your career.
You might shift slightly in what you're doing now
to something else.
It's a remarkable time,
and one thing I know about an immigrant-centric reality
is it's not scared to put in the work.
And I really know this statement.
It likes to pick which work it wants to do.
People don't like change.
