Nightcap - Nightcap - Hour 1: Noah Lyles joins the show

Episode Date: August 18, 2024

Shannon Sharpe and Chad "Ochocinco" Johnson are joined by USA sprinter Noah Lyles to break down his 100-meter gold and 200-meter bronze at the 2024 Paris Olympics. Noah also discusses his contractual ...issues between himself and adidas, resulting in Lyles not attending an Anthony Edwards shoe release party. Later, Noah reacts to Tyreek Hill's comments about a potential race between the two.03:40 - Show Starts04:44 - Noah Lyles Joins the show(Timestamps may vary based on advertisements.)#Volume #ClubSee omnystudio.com/listener for privacy information.

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Starting point is 00:04:58 The link is pinned at the top of the chat. And guys, with no further ado, we got no more introductions to make. Here he is, the current world's fastest man, Olympic gold medalist in the 100 meters. He's a three-time 200-meter champ at the World Championship. He anchored the gold medal winning team in the World Championship last year. Here he is, ladies and gentlemen, Noah Lyles. Noah, how you doing, bro?
Starting point is 00:05:23 Feeling good, feeling good feeling good what's popping i'm good let's get right into it that race leading into it uh you ran your fastest time leading that diamond league meet i think you ran 981 you know kashane kashane thompson has run 977 and everybody's talking that's the man to beat That's the man to beat. That's the man to beat. And you had never run sub 9.8. To run it in the finals when you absolutely had to have it, tell me what was your strategy going into that race, and how were you able to pull it off?
Starting point is 00:05:58 To be honest, I had many strategies. They all kind of were thrown out the window. The closer and closer we got to the finals, you know, in the first round, I'm like, okay, you know, I'm going to work on my first 60. I'm going to get out. But, you know, you know, I have ADD. So my brain is working on overdrive.
Starting point is 00:06:16 It's like, well, we could, we could get out easy and then hit it hard or we can get a hard and then shut it down or we can run fast all the way. And the problem was I thought too much. And then Iimated my competition it's like nope see now you had to you you messed up i'm like all right all right i need to calm my brain down i needed to get it set on one goal so we get to the semi-finals now i'm like all right aggression mindset power everything like that and it produced you know a really good time 93 you know it tied again my second fastest time what which was my pr before london so i'm like all right you know i'm good
Starting point is 00:06:50 i'm good but you know i feel i can go even faster you know i didn't want to get beat you know so here i am coming getting second in the semis i'm like you know what's going on so my my therapist calls me and she's like you're running with aggress aggression you're running with a noah that is not you and i'm like okay fair enough that that's not me you know that that's an older way of thinking that's just not how i run it's like you need to run free you need to run with no pressure just go out there and run and i'm like all right cool that's what i'm gonna do i'm gonna go out there and i'm gonna just run and i'm she said if you control the crowd you control the race and i know i'm like well shoot that's that's how i do i'm gonna show me that's what i do you know all i gotta do is be normal if that's all it takes
Starting point is 00:07:32 i'm gonna win the race but we get you know we're getting out there i'm just like just be me just be me just be me we get out there and you know they're doing the intros and you know kashane comes out kashane he ends up yelling and i'm like oh hold on that's my that's me but i didn't hold him for it i i liked it though because i love to see more personalities come up than just look at the camera say hi walk out it's like no no bring that energy like get me excited to run so you know there's another youtube video that nbc put out where it's like you can see us in the back of the car, you know, Fred on the side, you know, banging on the wall. It's like, let's go. You know, Shane's doing his yelling. I'm over here singing dreams and nightmares. I'm like, yeah, this is an Olympic final. So, you know, I go out, I'm jumping around, I'm running
Starting point is 00:08:19 past the cameras, I'm yelling at the crowd and they over here like, yeah, excited. I'm like, yeah, this is my race now. And, you know, from that point on, it was just repeating, you know, you know, God got me, God got me, God got me. Because at this point I've done everything that I need to do to win this race. Everything that I need to do has been done in months in advance. You know, we're already here. Now it's just a believing in myself that it's going to get done. And it's not about running fast times. It's about running to win. The times will come when you run to win. So you go out there and your reaction time isn't bad because normally you're like your reaction time is a little slow.
Starting point is 00:08:59 But I think you know, I really can't spot as Justin Gatlin says, 9'8 can't catch 9'8 if you give up too much cushion. So your reaction time wasn't that much behind him. I think he was 0.176, and I think you were 0.178. And so you're really close. But you know you got the top end. You got 400-meter strength. You got 200-meter strength. So you've had to feel good.
Starting point is 00:09:26 If I'm close to this joker at 50, 60 meters, I can get home. Yeah, I knew I had a good lane when I saw Oblique Seville was going to be next to me. I'm like, this is the guy who's been beating me. He's beat me twice already. I know his strengths. I know where he's going to try and go on me. And the problem I feel is every time that's happened, I've been too many lanes away to see when he makes that move. So I'm like, now that I got you right next to me,
Starting point is 00:09:52 I know when you're going to make your move, and I know I'm going to make it as soon as you make yours. And, you know, thankful he was there for that, and I was able to do that. And a lot of people get stuck on this reaction time, and like, oh, he got out the block slow. You know, I'm a numbers guy. I look at every 10 meter increment. I look at five minute increments, how fast I was to this part of the race, how fast I was in this.
Starting point is 00:10:13 And at the end, in the beginning. So when I'm looking back at the race, I'm looking at the numbers. The numbers are actually very normal for me in the first 10 meters. It was probably some of like it matches some of my fastest runs the difference is everybody else said i gotta be better i gotta be more i gotta be more than i've ever been before and they did but in the end of that race they tired themselves out so you saw a time that was not representative of their prs because they used so much energy trying to be that in the beginning of the race. But because I was already on par for what I normally do,
Starting point is 00:10:51 I just put an extra bit on the end and it led me to running faster. You know, it's so funny when I sit here and think about it. When I think about running 100 meters, right? The margin of error is so small. You can't make any mistakes. And if you do make a mistake, whether it be in the start or depending on what phase of the race you do make that mistake in, the chances of coming back since everybody is so fast and the race is so short, obviously only being nine seconds,
Starting point is 00:11:19 how do you process the race when you have so many different runners against you? Are you racing more so against them? Are you more so racing against yourself from a strategic standpoint? Yeah, it's a patient race. It's very patient. A lot of people think, you know, you just gas it from the get go. You can't do that. You know, there are many runners who are specialists in the 60 and then they come to the 100 and it's not always as representative.
Starting point is 00:11:44 You don't see a transition, you know, to the hundred and even to the 200. So yeah, it's a patient race. And to answer your question on terms of athletes, you know, there, there's a confidence in yourself knowing that no matter who you race, you're going to still do what you've been doing in practice, but there's also a confidence in yourself that says, I love to compete. And when somebody pulls on me, pulls up on me or somebody gets out on me, I'm a catcher. Yeah, it's a confidence thing.
Starting point is 00:12:13 You know, if you panic in that moment, it doesn't matter if you're racing the competitors or if you're saying, oh, I had a bad reaction time. I'm out of the race. You know, it's the confidence to say i'm gonna get myself back into the race or hold on it's okay i'm gonna reel him back in you know i'll catch him give me a few meters don't tighten up but i'm gonna get to you it's that no let me ask you this i was hoping that you and kashane was next to each other because like i said i had we had justin gatlin on here and we had Michael Johnson on before this race
Starting point is 00:12:47 took place. And I said, the problem that I have is that he, Kashane has never been on the global stage. I said, I understand the nine seven seven at the trials, but the Olympics and the world stage is something different. I say,
Starting point is 00:12:58 if somebody can make him run the full hundred meters, we'll see if he can still hold that form when he's letting up at 80 meters. I think Big Fred, being next to him, put him under the gun. He applied pressure from the beginning all the way to the end. And if you look at his last
Starting point is 00:13:16 15, 20 meters, that form started to break. And that was the door that you needed to open just enough for you to put a foot in and eventually get your torso to the line first. No, I agree. It's very accurate. And another point to that is, you know, a lot of people is like,
Starting point is 00:13:37 oh, because Shane ran this time slowing down, slowing down, slowing down. And yes, it's very impressive that he ran those times slowing down. But unfortunately unfortunately you never took your body to running full speed so when now you need it at the end it it's a it's a new it's a new world and unfortunately you don't want to put yourself in a new world position in the olympic final but i do agree 100 putting pressure on it fred putting pressure on him definitely was a bonus to me. Go ahead, Ojo. Go ahead.
Starting point is 00:14:09 The piggyback off one of the key words that you said, obviously being on an Olympic stage, represent your country, 100 meters in Paris. Now you have experience running in big meets. You have experience
Starting point is 00:14:23 being on the big stage. Does the pressure really affect you that much? And if it does affect you, what ways are you able to dodge it and suppress that pressure to be able to go out there and run the race that you need to? The way that I view crowds and pressure,
Starting point is 00:14:37 you know, my coach said something that I felt like really got to me. He said, pressure can work in one of two ways. It can either boost you by 20 percent or it can tear you down by 20 yeah you decide how you want that 20 to go if you say this is my opportunity this is my moment this is was made for me that's a boost 20 right if you're going in saying shoot i've never raced these guys before. I don't know if I can do this.
Starting point is 00:15:07 This is uncharted territory. What if I'm not prepared? A bunch of what ifs, what ifs, what ifs. That's 20% less than you're going to underperforming. That's not the mindset you want going into that. And that's how I view competing. Every time I get to a big stage, I believe that this is a moment that God has prepared for me. You know, I put in the work in the natural. You know, I'm going to believe that God put in the super and together we're
Starting point is 00:15:35 going to create the supernatural. Okay, let's transition. You win the goal. You said that's what you wanted to do. You wanted to win the goal. There haven't been a whole lot of men, Noah, that have doubled. Won the 100-meter goal and the 200-meter goal in the Olympics. We know what Usain Bolt did from 08 to 16. He tripled up. Carl Lewis, he doubled up. But it's not been a whole lot of men to win both of those races. And so I know you got the hard part out the way.
Starting point is 00:16:05 It was supposed to be the most challenging event was going to be the 100. You're a 200 meter specialist, kind of like you saying that turned yourself into a great 100 meter runner. So now you get to the 200. When did you start to notice something like, damn,
Starting point is 00:16:21 I'm coming down with something. I don't feel like Noah. My wind isn't, I'm not being able to breathe like I normally do. To be honest, there were now looking back, there were signs the day of the finals of the 100
Starting point is 00:16:37 that I was like, this is taking too much energy to produce what I normally produce. But I just threw it to the side. And then I wake up the next day. So it was Monday now after the finals and I'm, and I have a sore throat and I'm just thinking, oh, okay, maybe I just cheered a little too much. Maybe I was yelling a little too much, even though I didn't really feel like I was, I just, you know, put it off to that. Cause you know know i had a job to do
Starting point is 00:17:05 right it wasn't until i woke up in the middle of the night on tuesday morning and um my body is aching i'm chills i'm i got a headache my sinuses are running my throat is super sore i'm like oh no these are all the signs I get before I get COVID. And I said, I called up the doctor in that moment. I said, we need to test. We need to test. So you've had COVID before, so you know the symptoms or the oncoming of it again.
Starting point is 00:17:36 Not only have I had COVID before, for the last two years, I have gotten COVID a week or the week of US championships. For the last two years. Wow. So this is the first year that I didn't show up to US championships with COVID or with just coming out of COVID so I'm thinking oh I'm good I'm not
Starting point is 00:17:58 catching COVID this year you know it's going to be great here it is again the worst time in the world. But you feel good. You're going through the round. You feel fairly good. I think you dropped a Bogo in the semis.
Starting point is 00:18:15 Yeah. And you look, no, you ran. I think you ran a 1950. I think he was in the race and he ran 1957, but it was a nip and tuck race. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no was in the race, and he ran 1957, but it was at u.s championships right now you've raced to bogo so you know he has slow he has great uh he's 44 he's low 44 in the four in the 400 he's he's got
Starting point is 00:18:55 nine eight sub nine nine in the hundred so you know uh he probably on a good day, he probably can go sub-19.6. You're probably thinking, I'm probably going to need to go sub-19.6, maybe even 19.5 in order to win this, given who's in this race. Correct? I wasn't even thinking about that. Okay. Because going into the meet, before I went over to London, I'm doing practices. I'm asking my coach, what do I need to run to prove to you that I can break this world record in the 200?
Starting point is 00:19:29 And he tells me the time and I do it. So in my head, I'm in world record shape. Wow. So it's not about the competitors. It's how well can I run my best race? Okay. But as soon as I get COVID, I'm like, oh my gosh. Like now I'm just trying to make sure that I get through every round.
Starting point is 00:19:46 Now I'm going to be able to be as fit as possible. You know how I was talking about having a plan before I got to the round of 100? Yeah, I had a plan before I got to the 200. Now my plan's out the window. Right. You threw it out. I threw it out, yeah. Right now, I'm just trying to get as healthy as possible.
Starting point is 00:20:05 They put me on the medication, the COVID medication. And that stuff is amazing. I'll tell you, it's sure it's supposedly gets rid of most of the symptoms and it shortens the time period that you actually have COVID. That stuff is amazing. But of course, still, you know, having asthma, it has an effect. So I'm just trying to go through, you know, warmups, trying to get as normal as possible each round. But, um, and in my head, I'm just, and I'm trying to just throw away any negative thought that I have again, keeping that confidence in the idea of I'm going to go into this, believing that I'm in the best shape of my life. I like that. This, this is, this is really dope and really fascinating i mean obvious for me and listening to how you guys transition like when you think about the 200 meters you think
Starting point is 00:20:52 about the 100 meters so your 200 meter race to me i would think is a strategy and it makes your speed and endurance is is there a way you can break down the approach you take as opposed to the 100 meter and the way you approach the 200 meter when it comes to strategy yeah i'd say the the in the 100 you know the way that me and my coach break it down is first to 60 and then you know that that and then my top end speed will hit around 80 meters right and then i'm just holding positions if i try to run any faster after 80 meters you know i'm likely to start breaking down in the 200 it i feel that it's a constant building up i'm constantly just building up speed building up speed building up speed um i'm very
Starting point is 00:21:38 conscious of where i'm positionally in the lane i want to be in the middle of the lane to middle outside. And then when I come from the turn to the straight, I move straight to the middle or middle inside. And slingshotting off of that, you can relate it to NASCAR. You know, they go up wide. Yeah, and come down. Right, right, right. Very similar in the 200.
Starting point is 00:22:02 Using that speed. And then, you know, just maintaining, you know, upright running positions. You know, after a while when you've run it so many times and you are striking the ground with straight legs directly underneath your hips, it's easy to run fast. It just feels like you're on a skateboard and you're just kicking, pushing it along. You know, that's the mindset that I kind of have as i'm running um the 200 specifically because it just keeps it's just momentum building and building and building you don't really want it to slow down unfortunately that was not the strategy that i went in with in this 200 because i felt that throughout the whole rounds, I had to constantly build up my energy just so that I can get to baseline Noah. By the time I got to the finals, I'm like, if I don't bring out the energy
Starting point is 00:22:52 that I normally do, I don't think my body would react in the same way. I got to get it back to baseline so we can give myself a fighting chance in the whole race. Made for This Mountain is a podcast that exists to empower listeners to rise above their struggles, break free from the chains of trauma, and silence the negative voices that have kept them small. Through raw conversations, real stories, and actionable guidance, you can learn to face the mountain that is in front of you. You will never be able to change or grow through the thing that you refuse to identify. The thing that you refuse to identify. The thing that you refuse to say, hey, this is my mountain.
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Starting point is 00:24:02 Apple Podcasts, or wherever you get your podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on Good Company, the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there are so many stories out there, and if you can find a way to curate
Starting point is 00:24:42 and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing, technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. In the fall of 1986, Ronald Reagan found himself at the center of a massive scandal that looked like it might bring down his presidency.
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Starting point is 00:27:47 I mean, a lot of people like lane 6-7, 5-6-7. I think you were in lane 4. So what's your lane preference, given if Noah Lyles is 100% healthy, if training has been great leading up to the meet, what's your lane preference? 6 or 7. Okay. My fastest
Starting point is 00:28:06 time is six and seven. I can do damage in anything from four to eight. Once you go below four, it gets real difficult. That turn gets really tight. The way that you have to position your body, it strains
Starting point is 00:28:23 the body to get around the turn so that you can give yourself a fighting chance on the second hundred. Yeah. That's a really tight turn when you're on the inside lane. You really,
Starting point is 00:28:35 you got to be hugging that inside lane. What's crazy is Michael Johnson broke the world record in lane three because that used to be technically a preferred lane. I don't know how he did that because I've run it in lane three. Cause that used to be technically a preferred lane. I don't know how he did that.
Starting point is 00:28:46 Cause I've run it quite a few times that, that, that is not a, that is not a preferred lane. In my opinion, you know, the lady that broke the moderna Coke, she broke the world record in lane two in the 400 meters.
Starting point is 00:29:00 Yeah, I know. I know. Well, I ain't gonna talk about that. Yeah, no, we're not. But I ain't going to talk about that. Yeah, there was some testing going on, state funding. We'll talk about that offline. So, okay, you got COVID, and everybody seemed to be making light of the situation that you're like, I need water.
Starting point is 00:29:22 I need to get. So, you're like, did you ever think about pulling out the race? I'm surprised they let you race because normally COVID, you get COVID. We can't have you contaminate anybody else. Did the officials say, no, we got to quarantine you for 24 hours. You might not be able to race. Was that ever a conversation? Yeah, that was a conversation.
Starting point is 00:29:42 While I was getting tested, I was talking with the Team USA doctors and they were telling me what the rules are. They changed them from Tokyo. They said that anybody who has COVID is allowed to compete. It's up to the governing body of their sport or their country to decide how they want to handle the COVID situation. So, you know, I'm just letting you know, there were a lot of people in the village who had COVID, you know, that just didn't say it. I'm just the most popular person who got COVID and actually said I had it. And because of that, it started, you know, it serves up a lot of controversy in itself. But, you know, as soon as I heard I got COVID
Starting point is 00:30:24 and I was able to compete, I said, I'm going to try. I'm not promised tomorrow. So I'm going to take advantage of what I have today. And if it's so be it that I'm not strong enough to make it through the rounds, then I wasn't able to do it. But the fact that I was able to get to the finals and still grab bronze, I was like, that's a medal that I could have easily just said, no, I got the gold, I'm good. No, no, I'm here now.
Starting point is 00:30:53 I fought for this for four years. I trained for this for four years. Why not take the opportunity? Obviously, you know that. You know the mythical number that's out there, 1919. You've taken down the American record held by Michael Johnson. He broke that record in 1996 at the Olympics. Actually, he broke it at the trials of 1966, the 1979 record.
Starting point is 00:31:18 So he's went, I mean, what, 1972 was the world record, if I'm not mistaken, in 79. But it was at altitude. Michael broke it at sea level in Atlanta. So you know you're going to have to have the perfect race. It's going to have to be the perfect surface. And it's going to have to be the perfect, you're going to get the perfect lane. And you're going to have to have
Starting point is 00:31:37 the perfect competitors. Everything's going to have to be perfect, Noah. No, yeah. But that doesn't mean it can't happen you know i mean i'm very aware of that but i'll be ready on the day you know i can't be ready on every day i try to be as ready as possible and that's you know what i just i strive for you know i know that perfection is never a thing that you can actually obtain but on my journey for perfection i can obtain history yeah i like it speak speaking of that journey and where you are right now at the top of your game
Starting point is 00:32:12 the best the fastest in the world at what you do uh many would view you in a way that most would see obviously the villain and in a, you know, you know, being at the top, people taking shots at you, you being somewhat brash and confident in the way you carry yourself and the way you do your job. And that, that is okay.
Starting point is 00:32:34 Do you embrace being a villain in, in, in some sort of way and, and, and enjoy some of the, the, the banter back and forth, or I'm just curious how you feel about it because, you know, you always hear some of the thingster back and forth? Or I'm just curious how you feel about it
Starting point is 00:32:46 because you always hear some of the things from other athletes saying stuff and you firing back. I mean, how do you take it personally? Do you enjoy it? Do you like it? And just before you answer, like for me, myself, as a villain myself,
Starting point is 00:33:00 I love being in that spot. I like it. I like people talking about me. I like the trash talk back and forth. I'm just curious, How do you, how do you feel about it? I have a mixed view on it in the sport itself. If we're talking about straight running, you're better than me. I'm better than you. I don't have a problem with it. I love it. I love the banter. I love the energy. I love going back and forth. I don't have a problem with that at all. That's what I love to see. That's what gets everybody excited. Now, when people lie on my name outside the sport,
Starting point is 00:33:29 that's where I draw issues and draw lines. But unfortunately, I can't control that. I can only do my best, but I'm very aware that people are going to want to hear what they want to hear. And some people are going to take things different ways. And that's just how we are as humans. You know, everybody has their difference of opinions. Unfortunately, that is where I, you know, I got to say, I got to remind myself of that, you know. Okay.
Starting point is 00:33:56 The haters are going to hear what they want to hear, but the people who support me, they're going to want to hear what they hear as well. And at the same time, I see so many people who are affected by what I do in a positive light that I'm like, OK, you know, this this makes me feel good. You know, it's very comforting to see that and know that, you know, I'm changing sport. You know, I'm trying to move forward as much as possible in terms of being the villain and being the hero. I see myself as an anti-hero. Sometimes you got to get your hands dirty
Starting point is 00:34:27 and sometimes, you know, you got to try and shoot for the stars. But we're not perfect. I mean, we're human, you know? We make mistakes. You know, and we try to do better. You know, I would hope we try to do better. But yeah, I mean,
Starting point is 00:34:41 one of my, I feel, biggest strengths is, you know, I listen to the people around me and when I mess up, I try to correct those wrongs and do the best and do better next time. Yeah. One thing I can say is when you reach for the stars and you get your hand dirty and you combine the two, you combine the two, it's, it creates someone extraordinary so from from one to another keep doing it the way you're doing it and keep making noise i appreciate it i appreciate it no i think you got a lot of pushback you run the world championship last year and unprompted you said you see these hats and they have world champions on it, which we've always called the basketball players.
Starting point is 00:35:25 We've always called the NBA, the NFL, the Super Bowl champ. We've always called MLB. We've always called the world champs. And I think that's where a lot of the blowbacks, because it seems like one of America's best athletes was taking a shot at some of America's best athletes. And I think it kind of put you under the hour because then, you know, basketball players said what they said. Some football players chimed in also. And then for the first time, I actually saw some of these athletes like openly rooting against you.
Starting point is 00:35:56 I mean, you might not. I mean, something you would probably never see in another country. You're not going to see the Dutch, somebody from Dutch rooting against Femke or rooting against Carson, who's from Norway, or Ingebrigtsen. We're not going to see that. Do you think you brought some of this on yourself with that comment? Or what were you hoping to accomplish by making that comment? I think the last question that you asked, what was I trying to accomplish by making the comment, is the most important one.
Starting point is 00:36:31 Everybody sees the clip. everybody sees the thumbnail everybody sees the 16 seconds but did anybody decide to ask what was the question that he that was asked to me right question that was asked to me is how do you feel knowing that when you go back to your own country, unlike these other countries that celebrate their athletes on such a humongous stage, when Taboho won his gold medal, he went back to a stadium filled with 30,000 people celebrating. Yes. Mm-hmm. When I showed up back home on my flight,
Starting point is 00:37:05 of course, some people recognized me and I'm very thankful for that. But there was, there was no 30,000 people. There was no limo driver ready to take me home. There, there, there was no bus waiting.
Starting point is 00:37:19 If I had my mom, I had my pops and they were ready to take me home and I was ready to go to bed. But there was none of that. Right. there was none of that right there was none of that right right but that that the the the difference it i can understand the difference because we have a different way in america of seeing our sports the problem that i had was you were given the title of a world champion to people who weren't facing the world. That's where I drew the line and said, that's hurtful because you already have those,
Starting point is 00:37:52 but you're given the title to people who aren't doing that. Nothing wrong with being a national champion. They are great champions. They just didn't have the title. Is Nikola Jokic one of the best players in the world? I'm going to be honest.
Starting point is 00:38:09 I don't know who that is. Okay. Luka Doncic. Is he not one of the... Okay. Giannis Antetokounmpo. Yeah. Okay.
Starting point is 00:38:19 What's the point? Are they good? They're great. They're great players. Great players. But they're world players. They're not from America. And the problem that you're going to run
Starting point is 00:38:26 into, Noah, is that Botswana doesn't have a whole lot of athletes to celebrate as opposed to Americans. If you look at probably Kenya and Ethiopia and Sudan and some of these other countries, the Dutch, the Norwegians,
Starting point is 00:38:42 we got NBA, we got MLB, we got football, we got baseball. And so, yeah, teams, they have parades. Nobody is getting, for the most part, even Michael Phelps. I don't know if they, did they have, how many people showed up at MIT? I don't know if Michael Phelps won eight goals. I don't know if he had 30,000 show up. I know they might have had a big contingent cheering him on.
Starting point is 00:39:03 I just think the difference is, Noah, is that in a country like Botswana, or you're talking about a country, he's their hero. To Botswana, he's LeBron James. That's what he is to Botswana. Yeah, yeah. I agree.
Starting point is 00:39:22 Usain Bolt, what he is to Jamaica, he's their michael jordan yeah i agree michael jordan was chicago they showed up for the parade but but probably when he went back to wilmington where he was from ain't no 30 000 show up for it yeah no i agree no i agree 100 that i'm not expecting that. I'm not expecting the parade. I'm just showing that the difference of how our sport is shown in, because the question that was asked again was,
Starting point is 00:39:54 how does it feel knowing that when I go back home, it's not with somebody like to Boho is getting when he goes home. Right. And again, I know what it is. I know what it is. I know we have, you know, football and basketball baseball golf those are all above my sport i know that i'm cool with that i of course i want to make that better but i understand that again the only problem i had was you have world champions but you're giving the title to people who aren't facing the world and you're giving them the title of world champion that's the only thing that's the only thing me personally no i think if look your two
Starting point is 00:40:34 biggest meets are two biggest are the olympics and the world championships and enough they don't the the diamond leagues yeah i mean if you stream it you can see it it's not it's not as televised as say football or basketball or baseball and so it's hard for the america for the for the cash for the cash person everybody has a favorite team whether you know the cowboys fans they're all over the place the steelers fans the Packers whomever and so it's hard when I only really get a chance to see Noah Lyles maybe what three four times in a four year
Starting point is 00:41:11 cycle I agree 100% it's something that I've talked to World Athletics USATF the dime leaves constantly about I mean you know what the hardest pill is going to be for us to swallow as a sport sprint just came out it is successful around the world it's successful in the u.s they're about
Starting point is 00:41:31 to come out with another season and it's going to do great the hard part is that we as a sport are not ready for the popularity that is going to come everybody's going to say i want to be a track and field fan i want to follow fred i want to follow say, I want to be a track and field fan. I want to follow Fred. I want to follow Noah. I want to follow Arian. Guess what? We don't even have a place to tell them to go
Starting point is 00:41:52 to watch the track. Because it's in every other different country, a different place. And you got to get a VPN and you got to find your own website. You got to go on these
Starting point is 00:42:03 back alley places to just watch regular TV in a different language. We ourselves are not ready infrastructurally wise to say, hey, world, come on. We got something amazing for you. And that's the hard part. The rights just for the Diamond Leagues just by nbc and moved the flow track now we're putting it behind a paywall and making it even harder for fans to become new yeah okay it hurts because i knew this was going to happen i knew that this was that sprint was going to be
Starting point is 00:42:38 successful because we have great athletes great stories the sucky parties we are not ready for it yet we need to get ready and we need to do it fast because it's coming to la it's it's uh is the is is the uh the event you're talking about is michael johnson what he just launched i think he got sid mclaughlin i think he had a couple of grand slam track grandson grand slam track yes are have they have they approached you about being an active participant in this? We've I've been in talks between me, Michael and my agent. We've been in talks since the day I heard about it.
Starting point is 00:43:13 Trying to get as much information, trying to get as much, you know, a feed on it, a feel for what's going on. There's a lot that I like that he's doing. There's a few things that I think could be a little better but the thing that's stopping me at the the heart of it is i have yet to hear a tv provider you know again what good is it if we're producing these great times these great shows these great memories because now we're in the same problem with the diamond leagues and with world championships i need to hear a tv provider i need to know that it's going to be able to get seen consistently yeah i think that and that's one of the important things to grow the sport um is the exposure you have to have the exposure you have to have the visibility also on on on the back end of that and then what i like is is the more personalities that we have in track and field those that don't just go out and do their job and just do it quietly, but make noise while they're doing it.
Starting point is 00:44:11 It creates a certain excitement for people that don't watch or just might be just casual fans. It forces and makes people want to tune in and see what's going to happen, especially when you have guys that are polarizing like yourself, that have the personality and have the enthusiasm and this certain aura about them that makes you want to watch, even if you're not a track fan. But again, man, the TV exposure and visibility is very important. And it's sad in 2024 that it's not where it should be, where more people can watch it. No, I know you didn't participate in the 4x1,
Starting point is 00:44:49 but what was your level of disappointment? Because if you look at what they ran to qualify, they ran 3740. 3740 would have won the gold. If I'm not mistaken, Canada ran 3750, which won the gold medal
Starting point is 00:45:02 in the time that they qualified with. And one of the problems that I have, you was the only person that didn't run in the qualifying rounds. You were going to run anchor. Why would they move the world championship team, Coleman, handed the baton to Fred Curley? Why would you take Fred from second leg and put him on anchor when Fred has been running second leg for the last two to three big meets? There's a lot I want to say,
Starting point is 00:45:34 but I'm going to start with this. I first want to give props to that team for not throwing anybody under the bus after they did not complete the task. Because if we want to get better we can't be blaming people so i don't want to come over come out here and start blaming people no i'm blaming the coaches
Starting point is 00:45:51 that is usually but therein lies the problem how many people are in the coach's ear that that is the thing that gets USA in trouble. Because you got to know that some of these athletes are Nike athletes with Nike coaches. I'm an Adidas athlete, went to Adidas coach. And some coaches' opinions, personal, are held at higher regard than other coaches opinions. And when one person is taken down, I E me, it creates now a shift and everybody wants to go into different places because they're a little bit scared and they're a little bit nervous and
Starting point is 00:46:35 they, they, they want to get, they want to do it a little different. Um, and I feel in that vacuum of me leaving, it provided everybody a chance to say, okay, well, we can now switch it up a different way.
Starting point is 00:46:48 And unfortunately, because of that, we weren't prepared. You know, those were handoffs that were not practiced when we practiced. And seeing it was, what had happened was heartbreaking. It was truly heartbreaking because I believe there were two, in my head, there were two great options that we had. One was to use the team from the prelims that would have got the job done. And the other was to put Kenny on the, the anchor leg.
Starting point is 00:47:16 Unfortunately, that's not the route that we went. And it just didn't get done. It is. It's heartbreaking to see, but you know, five Olympics. We haven't been able to get the baton around? Five? All I know is every time I'm on the anchor, we win. That's all I know. Well, you need to suck it up. You should have went out there with that mask on and sucked it up, did you?
Starting point is 00:47:36 I was thinking about that when I was watching it. Made for This Mountain is a podcast that exists to empower listeners to rise above their struggles, break free from the chains of trauma and silence the negative voices that have kept them small through raw conversations, real stories and actionable guidance. You can learn to face the mountain that is in front of you. You will never be able to change or grow through the thing that you refuse to
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Starting point is 00:48:53 In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there are so many stories out there, and if you can find a way to curate and help the right person discover the right content. The term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing, technology, entertainment, and sports collide and hear how leaders like Anjali are carving out space and
Starting point is 00:49:38 shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. In the fall of 1986, Ronald Reagan found himself at the center of a massive scandal that looked like it might bring down his presidency. Did you make a mistake in sending arms to Tehran, sir? No. No one was let go. at the center of a massive scandal that looked like it might bring down his presidency. Did you make a mistake in sending arms to Tehran, sir? No.
Starting point is 00:50:12 It became known as the Iran-Contra affair. And I'm not taking any more questions. In just a second, I'm going to ask... I'm Leon Nafok, co-creator of Slow Burn. In my podcast, Fiasco, Iran Contra, you'll hear all the unbelievable details of a scandal that captivated the nation nearly 40 years ago, but which few of us still remember today.
Starting point is 00:50:35 The things that happened were so bizarre and insane, I can't begin to tell you. Please do. To hear the whole story, listen to Fiasco, Iran Contra, on the iHeartRadio app, Apple Podcasts,
Starting point is 00:50:53 or wherever you get your podcasts. Float like a butterfly, sting like a bee, your hands can't hit what your eyes can't see. Muhammad Ali was never afraid
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Starting point is 00:51:38 Ali and Me goes beyond the boxing ring to delve deeply into Ali's extraordinary life through conversations with Billy Crystal, Mike Tyson, Rosie Perez, Common, Will Smith, and Bob Costas. It created a North Star for me of how I want to be in the world, you know. As a child, as a young person, he gave credence to my audacity. There's no debate that this is the greatest global sports figure of our lifetime. Listen to Ali and me now on audible. We had,
Starting point is 00:52:18 we had Quincy Hall on and Quincy said, I know you said you wanted to run not only the four by one, but the four by four. Quincy believes that you could lay down you wanted to run not only the four by one, but the four by four. Quincy believes that you can lay down a blistering time in the open four. What do you think you what can you what can you what's your PR currently? And what do you think you can run with some training? Oh, I haven't run the four open forces high school. I think I ran like forty seven four.
Starting point is 00:52:42 But I've run forty four splits. I've run forty like 47.4. But I've run 44 splits. I've run 45 splits multiple times. If I train, I'm put like this. So Jareem Richards, he runs for Trinidad and Tobago. We train together. He is a 19.8 200-meter runner. And he decided he was going to focus more on the 400 this year. He was in that finals.
Starting point is 00:53:04 Yes. He got fourth, right finals yes he got four right maybe he got four yeah he got fourth with 43 7 new national record i believe it's in the all-time top 10 all-time fastest times four he got four my pr is 19-3 in the 200. And I have some pretty good strength on me as well. I truly would like to take a shot at the world record. If I decide to move to the 400 truly and give it my
Starting point is 00:53:34 100% for multiple years, yeah, I'm going after the world record if I'm going to. Hold on! The world record in the 2 or the world record in the 4? In the 4. I'm doing it in the 2 as well. Do you understand those times?
Starting point is 00:53:51 4303 and 1919. I'm going to tell you this. My brain understands it. My body don't know the difference. Ooh. Wow. I like that. I like that. Why would my body think that's a hard time
Starting point is 00:54:06 my body don't know that that's hard if i keep telling it to get faster and faster it's going to try and adapt so it's going to keep moving towards that time can i can i can i ask you this noah let's just say for the sake of argument 28 is going to be here before you know it so that's four years away and i know your pride i know your baby you got the gold in the hundred years but you're really known as a 200 meter guy if you don't win the gold medal at the olympics in the 200 meters what is no allows going to tell himself i'm going to tell myself I'm still Noah Lyles. I'm still the man I was when I showed up and after I left. Of course, I want the gold. And I'm going to make sure that I try my 100% to get it done.
Starting point is 00:54:55 But I will tell you that just because I don't have the gold, that doesn't make me less of a person. That doesn't make me less of a human being. That just means that I wasn't able to get the task that I set myself up for. But I will be so disappointed in myself if I didn't give it my 100%. The world will be here. If I'm not
Starting point is 00:55:13 mistaken, the world are in Tokyo. That's going to be here before you know it. We're going. September? We're going. I'm already pre-qualified because I'm the world championship in both so i automatically get the buy so what are you you looking to defend your crown in the 100 and the 200
Starting point is 00:55:35 of course i want the way i'm going to see these next three years is i want to perfect how to handle the double when i was going through the last cycle, Olympic cycle, I was trying to perfect how to make my 200 so good that I can run the 100. Now I've been able to have both of them. Now I want to say, I want to be prepared to run my facets each and every round. I want to know that I want to know the hundred, like the back of my hand. I want to know the 200, like both of my hands. Yeah. I want to make sure that I am fully prepared, creating blueprints going down each year saying, Hey, when we get to the Olympics, when we get to LA, we are going to be so prepared that no matter what is thrown at us, we'll be ready for it. But when you think about that, having to be able to go round by round,
Starting point is 00:56:26 whether it be the 100 or 200, then you have competition, understanding everybody's strengths and weaknesses. Then you have to push your body to a point to where you can go round by round where you don't have to exert that much energy and you're that much better than everybody else. I mean, when I sit here and think about it, do you understand how difficult a task that is
Starting point is 00:56:47 to push your body to a point where it's able to do that round by round and still win and run fast but also come out on top and win the one and the two? Of course. Of course it's difficult. Of course everybody wants it. If it was easy, everybody would do it.
Starting point is 00:57:04 I'm not here to do the easy. I'm not here to do the mundane. That's not what excites me. I want to do the things that nobody's done, the things that are hard, the things that challenge my body. The reason I like to get up and practice every day is because I like to see what my body can truly do. If I push it and do everything right to the fullest, what can happen? I want to see that every time. No, can you provide some context? There's this time magazine story that came out that revealed that while you were negotiating your contract with Adidas, they offered you an invite to a shoe release for Anthony Edwards. And I think everybody's read the quote, quote,
Starting point is 00:57:43 can you provide context? What transpired? I mean, we look look we don't need to get into negotiations but what transpired is what's being reported how accurate is that so what was going on at the time I was in negotiations for over a year with Adidas to get
Starting point is 00:58:00 to get the contract them offering me you know to go to Ants for shoe release had nothing to do with the contract. Them offering me to go to Ants for shoe release had nothing to do with the contract. They just thought it would be cool that I would show up as one of their Adidas athletes. Unfortunately, they asked for it very late. They asked
Starting point is 00:58:16 for it probably about two weeks in advance, and I was already scheduled to walk in a Hugo Vos show in Milan, which was a day and a half before his shoe release okay so at first we were trying to figure out ways that we can get there and it was like yeah this this this isn't good this isn't gonna work there's no way that i'd be able to walk and then get on the flight and have energy enough to be able to go to this event because it wasn't
Starting point is 00:58:42 just a shoe release they were also gonna you know have us go to a little baby concert and we were going to be just signing autographs it was going to be a lot it was going to be a lot and i was already drained from you know flying over already doing the fashion shows doing the walks you know going to other events you know i was already drowned like this there's no way that i'd be able to physically do this well i know i i agree with you flying overseas as in it's someone that's flown overseas and then come back, you're kind of jet lagged. But you probably should have left it as that. It's that the other stuff where you get into trouble
Starting point is 00:59:11 where people is picking apart what you said is because like, hold on, I'm the world champ and he's getting this and you have the wherewithal, the forward thinking to see that he's going to be special and why can't you guys see that with me now i will say being very vulnerable in this moment i felt very unheard at that moment with adidas i felt
Starting point is 00:59:35 very unheard and we and and to give an example people do a lot of things they what do you do when you feel unheard you try to shout louder yes and i felt that i've had many conversations trying to shout and it hadn't gotten through right and unfortunately that was one of my moments where i felt i had to shout to even get them to look my way okay in that time article because they asked me if i wanted to take it out and i decided i was not going to because i had to stand on my decision at that moment i felt that i had to shout to get even a conversation about what i wanted to happen or what was going on at that point to be, to, to move forward. Yeah. Could it be better? Probably.
Starting point is 01:00:28 Okay. Was there more ways to do it? Probably. But in that moment, I felt that I had taken so many steps in other ways that I had to shout at this moment. Oh, let me, let me ask this one follow up. Do you regret your decision not to have that removed from the article? moment i do not feel so because i still feel if i did not shout at that moment i would not have had to preamble to oh he is serious and when i said it at the olympics they knew it was still on my heart
Starting point is 01:01:14 no i was i was good i was good because you you hit you you hit on what i was what i was going to piggyback and ask as well. Another question, Noah. In track and field, there have only been two men that's ever had a shoot. Michael Johnson and Usain Bolt. Two. Michael Johnson had the world record in the 100 and the 200, and he don't know anything but gold medals. I think he's a four-time world champ in the 400, two-time world champ in the 200. He's a two-time champ in the 400, and he's a four-time uh world champion the 400 two-time world champ in the 200 he's a
Starting point is 01:01:46 two-time champ in the 400 and he's a one-time champ in the 200 and you you say i just say you same boat i don't need to say anything else yeah what make why do you believe that you deserve to be in that category with those guys looking at their accomplishments not to say you're not done yet but looking at their accomplishment accomplishments looking at yours why did no allows believe he deserves a shoot the reason i believe it is twofold one we look at michael johnson michael johnson is he is a he's a track guy through and through that's all he's track and he loves track and that's what he decided his lane was going to be. I don't
Starting point is 01:02:28 feel that in his time period we had the social media, we had the marketing, the self-marketing to be able to push it forward. Of course he had Nike and Nike was doing very well, but they wanted to keep it.
Starting point is 01:02:44 I don't think that they really wanted to to keep it. I don't think that they really wanted to keep pushing it. And I don't know if Michael Johnson wanted to do the work or not to market it as well. I don't know how much they had in their contract to keep that shoe alive. That's where I'm going
Starting point is 01:03:00 to leave it with that. The time period wasn't right. With Usain Bolt, the CEO that actually gave um bolt his shoe is now what it is and i've had conversations and i i think usain was very excited in the moment and then he got excited about something else when it was time to do you know the the underground work the marketing the commercials and stuff like that and that scared a lot of companies i think in that moment also you saying is jamaican the marketing in the u.s is different i feel one of our in the u.s is
Starting point is 01:03:42 is a it turns out when it comes to marketing, entertainment and marketing is the U.S. is bread and butter. We know how to do that. Like we that's just our thing. So now that I'm an American in a time period where self-marketing is very popular and it's very, you know, very prevalent, it's strong. You know, everybody wants to do it. Everybody's looking at it. They want the brand. They want the identity. A person's identity is more marketable sometimes than comes down to guys. You now have the title of the world's fastest man. What do you do with that title? You tell them, don't you want to have the shoes of the world's fastest man? Don't you want to put those shoes on your feet? I'm wearing the same shoes of the world's fastest man.
Starting point is 01:04:38 It's going to be so fast. But the shoes that the world fastest man wears track spikes not only only wears track spikes on the track but he trains in tennis shoes hey he's in tennis shoes and when people go out and run marathons they wear tennis shoes and when you're in the gym you wear tennis shoes and guess what you're wearing tennis shoes everybody wears shoes. And the only reason that you don't see more marketing for tennis shoes and individual runners is because they just haven't done it.
Starting point is 01:05:12 But why are we saying just because it hasn't been done means it can't be done? Yeah. I mean, if it was going to happen, the timing is now. Especially while the stove is hot, as I'll call it. Right now, the stove is hot.
Starting point is 01:05:27 You are the stove. And while it's hot, you take advantage of that. And there's always a market for everything, no matter what it is. Everything is marketable, especially when it has the right push and people behind it. So there's really no excuse on their end. And this is why we need certain individuals in positions of power to make these things
Starting point is 01:05:48 and transitions a little bit easier. And it shouldn't have to be a fight. We have to yell and scream all the goddamn time to get shit done. Well, you know, you're going to have to start posting a little bit more on IG.
Starting point is 01:06:00 You saying has 14 million IG followers. You got 1.5. Give us your IG handle. You on IG and Twitter? Nojo18, atlows, Noah on Twitter, and nojo18 on TikTok.
Starting point is 01:06:16 Usain has had his career. I'm still in the middle of my career. Oh, yeah. We're still constantly moving. Go out and follow Noah Liles at the at that he just gave you. It's been a pleasure. Three-time world champion to 200 meters. One-time champion to 100 meters at the world.
Starting point is 01:06:34 Olympic gold medalist. Anchored the world championship team last year. Go ahead, Ocho. I just want to know before you go, how nervous would you be if you had to race me? I'm just curious. I'm just thinking about it. Race you? I'm going to be pretty nervous for you. I don't want you to catch a cramp. Oh!
Starting point is 01:06:52 Oh! Before we get out of here. This was a hypothetical. I was just curious. I wanted to know how nervous you would be if you think I would catch a cramp. I drink pickle juice. I'll be fine. Ocho, I forgot. I forgot this one, Ocho. We forgot it.
Starting point is 01:07:09 Tyreek. Tyreek said he wants some of you, Noah. I can't believe you know who Tyreek is. Don't do that, Noah. You know who he is. The Cheetah. I'm going to be honest. I forget his name all the time. The Cheetah. I'm going to be honest. If it's not about track and it ain't about League of Legends, my...
Starting point is 01:07:24 Who said come get some? He said come get some. I'm going to be honest. If it's not about track and it ain't about League of Legends, my... He said come get some. He said come get some. I'm going to put it like this. Tyreek is just chasing clout. The man, anytime somebody fast comes up, he says he wants to race them. If he really wanted to race people, he would have showed up like
Starting point is 01:07:39 DK Metcalf. And the man raced in the 60 meters this year in the Masters Division. The man dodged a smoke. I don't got time for that. Hey, North. Hey, Ricky, calling you out. Hey, you know what? Let's get a couple. Hey, let's see if we can get some
Starting point is 01:07:56 sponsors. Would you be willing to race 60 or 100 if we got some sponsors to put some money up? You got to do 60. We can race. If he's serious about it, if he's truly serious about it, I'm not talking about you just talking on the internet and
Starting point is 01:08:11 you ain't actually coming to me and talking to my agent and saying, let's set something up. You are seriously about it. You'll see me on the track. There he is, ladies and gentlemen. The current fastest man in the world, Noah Lyles. Noah current fastest man in the world, Noah Lyles. Noah, thank you for giving us some of your time. I appreciate you.
Starting point is 01:08:27 Thanks for the opportunity, guys. Salute. We'll see you down the road. Good luck. Hey, you got any meets coming up? Are you done for this year? You shutting it down? I'm done for this year, man. I'm shutting it down. Okay. All right. Best of luck, bro. And congratulations on the 100-meter goal,
Starting point is 01:08:44 the bronze and the 200-meter. Get healthy, and we'll see you next year in the world. of luck, bro. And congratulations on the 100 meter goal. The bronze and the 200 meter. Get healthy and we'll see you next year in the world. Good luck, bro. Yes, we will. Thank you, man. Noah Lyons, ladies and gentlemen. That was that was that was awesome. It was great to have Noah on and to to get an opportunity to pick his brain and talk to him about the what he's what he's thinking going into the 100 meters. The COVID diagnosis and being able to try to still go out there to compete for gold. He ends up getting bronze. Nothing to hang his head about with that.
Starting point is 01:09:14 But a tremendous effort. Great conversation, Ocho. Very, very forthcoming. Didn't dodge anything. Every question that we set forth, he answered it. And that's all we can ask. That's all we can ask. The Made for This Mountain podcast exists to empower listeners to rise above their inner struggles and face the mountain in front of them.
Starting point is 01:09:41 So during Mental Health Awareness Month, tune into the podcast, focus on your emotional well-being, and then climb that mountain. You will never be able to change or grow through the thing that you refuse to identify. The thing that you refuse to say, hey, this is my mountain. This is the struggle. Listen to Made for This Mountain on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company. The podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi.
Starting point is 01:10:16 We dive into the competitive world of streaming. What others dismiss as niche, we embrace as core. There are so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. In the fall of 1986, Ronald Reagan found himself at the center of a massive scandal that looked like it might bring down his presidency.
Starting point is 01:10:53 It became known as the Iran-Contra affair. The things that happened were so bizarre and insane, I can't begin to tell you. Please do. To hear the whole story, listen to Fiasco, Iran Contra on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. You're listening to an iHeart Podcast.

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