No Broke Months For Salespeople - Building an Empire Through Content Creation

Episode Date: August 10, 2023

Seth Williams is the Founder of REtipster.com, which provides real-world guidance for Real Estate InvestorsSeth is committed to teaching self-motivated people how to make great money from real estate while minimizing risk and creating more time for the things that matter.Join Seth Williams in this live Interview as they talk about Building an Empire Through Content Creation.--To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Stop 🛑 wasting your time ⏳ or spending too much money 💸not getting the results you want in sales; I would love you to join me for the upcoming 5-Day Listing Challenge.You will learn how to find YOUR Way to having closings every month.www.get3morelistings.com--Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBookThis book shows you the step by step on how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find a business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you’d like to have a consistent and predictable income, like this page, and don’t forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/thecpicommunity/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

I don't just make content to make noise. This is another chance to change the direction of somebody's future. If you're going to do this at all, you should have some conviction that you have the knowledge and the ability to do that. And if you can't do that, then don't do it. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is no broke months.

Seth Williams is the founder of retipster.com, which provides real-world guidance for real estate investors. Seth is committed to teaching self-motivated people how to make great money from real estate while minimizing risk and creating more time for the things that matter. Join Seth Williams in this live interview as they talk about building an empire through content creation. My name is Dan Rocheon. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. Today, I am joined with Seth Williams. Welcome, Seth. How are you today? Hey, it's good to be here, Dan. Thanks for having me. My pleasure. Thank you for joining me. So tell me, Seth, what I know about you is that you do

investing. I also know that you do a lot of content creation and specifically you've done investing in land as well as starting to enter into the self-storage space and you've got a pretty amazing YouTube channel, REtipster. Is that what it is? REtipster? Is that the best way to find it? Yeah. You got it. All right. So YouTube forward slash REtipster or youtube.com forward slash REtipster. And so you got around 50 some thousand subscribers. Is that correct as well? Yep. Yep. Yep.

You got it. That's awesome, man. That's awesome. Today's conversation, we're going to dive deep into the content creation and deep into your journey developing that amazing channel. Before we do that, I want to learn a little bit about what got you into investing. I want to learn a little bit about your land investing, self-storage, and then most of our conversation will be around the content creation. So what got you into real estate investing? How long have you been doing this? Way back in the day, the first thing that

ever got me interested in real estate was reading Rich Dad, Poor Dad, as a lot of people can probably relate. And in that book, they said, Robert Kiyosaki talks about investing in real estate, but it doesn't really explain how to do anything. He just talks about real estate. So I took that as a hint that I'm supposed to go start buying houses and stuff. So at the time, I was kind of finishing up college and I started looking for properties online and I couldn't find any deals. Nothing that even closely resembled a deal.

Everything was... I don't know. The numbers just never worked, whether I was trying to get a rental property or flip a house. And I spent hundreds of hours trying to figure this out and I couldn't do it. What year was that, Seth? So this was like 2005, 2006, 2007, kind of before the big crash. And honestly, like in hindsight, it's kind of a blessing that I never found. Yeah, no kidding. I was going to say, I bought 20 during that time period.

Oh, goodness. You know, I mean, I've always been kind of risk averse. Like if something's not a slam dunk, I usually don't go after it. And I couldn't find any slam dunks. But that kind of kept me out of the game. And it wasn't until around 2008 when things started falling apart, when I heard about this idea of land investing, but not just land investing,

going after a very specific type of land owner at the time that was delinquent on their property taxes. And at the time, I really didn't understand the land thing. Like land? I don't get it. Where's the rental income? How do you flip that and make money from it? And it's all in how you find that motivated seller and understanding how much to offer for that thing. Because when you buy land for the right price, it's pretty hard not to make money. And so back then when I started getting into land, the kinds of offers that I was making were like 10 to 30% of market value. It's kind of hard to get deals for that cheap these days. And did you flip up or did you hold on to them? Yep, I flipped them. Yeah. And that's kind of the beauty of it is that

because it's land, and because you're not doing anything with it, you don't really need to be anywhere near the land, you just need to find the deal. And it's kind of like buying anything at a small fraction of its actual market value. It's not hard to make money on that if you get in with all this free equity. I mean, the day you close on it, it's worth way more than you paid for it. So it was really just a matter of finding those deals and doing it over and over again. And I found it to be way easier and way less risky and way easier to find deals than it ever was on houses. Because there's no people living there and no people i have to deal with like contractors and all this stuff like it's just a piece of dirt was there

like a lot of estates and that type of stuff you were dealing with or was it the direct owners or was there more of a commonality that you found you know it kind of depends on who you try to target you can find all that stuff but sure what i what i was when I understood how to actually do this, the people that I was targeting were typically just individual private owners. So like one individual or maybe a husband and wife, that kind of thing. And the typical seller is somebody who bought the property 20 years ago, and they hadn't seen it since then. And they were just paying taxes and they owned a free and clear. And I could make just these crazy low offers and buy free and clear without taking out any loans or anything two two questions i guess or i guess three questions i'm gonna fire them all at

you man yeah go ahead uh so first uh my questions are what type of is there a type of zoning typically that you look for yeah so uh residential is typically what what i'm looking for i mean i have bought commercial stuff too you can go go after agricultural too, but residential vacant lots are usually the lowest hanging fruit in terms of just super cheap stuff. Because once you go to commercial, it's a different kind of market. Same thing with agricultural. Buying an active cash generating piece of farmland at a discount is very, very difficult to do.

Because it's making money for the person. Whereas a residential lot, it's not making money. How would you find, how would you find these delinquent tax lien upholders? Yep. So that was the first way I ever tried. And it's certainly effective, but it's kind of a hassle for a few reasons. So basically you just call the county and typically you want to do this in a tax deed state, not necessarily a tax lien state. And you would just say, Hey, I'm looking for the list of all the properties in your county where the owners still own the property, but they're delinquent on

their property taxes. So if they don't pay it off soon, they're going to lose their property. And this is a different thing than the tax sale list. And people very commonly confuse this and they'll try to give you the wrong thing. But because these people, when you get this list, because these people have delinquent taxes, it's kind of like a little red flag saying, hey, there's a problem here. Like for one reason or another, either because I can't afford it

or I don't care or I forgot about it. It just indicates motivation to sell and somebody who will be much more likely to accept a very, very low cash offer. How are you valuing them? Yeah, that's one of the tricky things about land. Depending on the property type, if it's an infill lot, like a cookie cutter property with a dozen others just like it or not, those are fairly easy to value because there's

similar comparables. But when I started doing this, I was working in my home state and the properties that I would typically find, there were no comps. It was a one of a kind property. And they weren't making any money. So there was no income approach you could use because it was vacant land. You couldn't use the cost approach, the cost to rebuild anything. So we couldn't do that either. So basically just had to find the best comps I could, which were completely imperfect, but just find what I could that was either listed for sale or had sold in the past year or so. And use that to cobble together like a per acre value and then apply that to the property.

It was totally imperfect, but in the absence of any other data, what are you going to do? My last question, then I want to move the conversation into content creation. So your money for that. So these are like your first investments and with the land you're coming in with no financing so how did you raise the capital is that did you like bus tables and just raise like you know a bunch of money or i mean white tables for me or bus tables how did you get how did you get the money to get started because you without financing it yeah well my starting budget was 3000 bucks cash in my, bought my first property for $331

and then sold it for $1,900. And when you can buy stuff for that cheap, you don't need a whole lot of money. That is busboy money. Things are a little bit different today than back when I got started. There there's a little bit more competition out there now compared to how it was land values have gone up a lot since back then. So, I mean, you can still probably find properties than back when I got started. There's a little bit more competition out there now compared to how it was. Land values have gone up a lot since back then. So, I mean, you can still probably find properties for that cheap, but it's less likely. You usually have to offer maybe a few thousand bucks to get a property and then sell it for 10,000,

that kind of thing. Hey there, it's me, Dan. Excuse me for interrupting my own show. I want to tell you about a coaching client who I have called John. And John was recently working with some buyers who they ended up writing 12 offers on 12 different homes, none of which got accepted. And that could just be frustrating. But even worse than that, those buyers ended up becoming renters because they rented a home,

and guess what? They went directly to the rental. They didn't even use John for his services when they rented. If I just described an experience that maybe you can relate to, and if you're struggling right now because interest rates have risen so high

and the inventory is so low right now, it's just so tough to work with buyers. And if you want to learn, instead of working with buyers, how can you take three more listings right now? I invite for you to an upcoming class that I'm hosting. It's online. It's free. You can join me at www.get3morelistings.com. That's get3morelistings.com. And I will show you the exact techniques and tactics that my students are using to be able to get three more listings every single month. So that's www.get3, that's the number three, morelistings.com. And you can save yourself a seat. It's free, it's online, and I look forward to helping you get more listings.com and you can save yourself a seat. It's free. It's online. And I look forward to helping you get more listings. So let's talk about REtipster. Yeah. So that's a community. That's a brand that you own. You help real estate investors to guide them through the process of

how to invest. And you have a YouTube channel that's very popular. How long has that YouTube channel been? How long have you been working with that? Yeah, I started the blog in late 2012. And the first YouTube video, I think it was around then, maybe early 2013. And at the time, the idea was just to be a supplemental tool to explain certain things in blog posts, because it was just a blog. That's all it was.

And as time went on, and as I would make more and more videos, I realized YouTube is sort of like its own thing. It can sort of stand on its own without a blog. And that was when I started realizing, it warrants a lot of work and effort to make one video. Because it has a shelf life, potentially, potentially of many many years into the future um it has ways to you know be monetized in various ways and a lot of people just prefer to watch a video over reading something i'm one of those people so kind of just speak to a certain type of person and and also has its own way to rank when people are doing

google searches in ways that a blog post can't rank for. So yeah, so it's been about 10 years now. And, you know, it's honestly as hard as I've worked on it, I probably should have a lot more subscribers. But I think I've got a couple things working against me. First of all, land, which is kind of like the... It's not all I talk about, but it's probably like what I'm most known for. Like maybe 60% of my videos are about that in some way. Land is inherently a very small niche. Not many people care about it. So I can make the best stuff ever. And there's only so

many people who will ever be interested in that. So when I talk about it, I try to make it also relevant to house people and other people in the industry. And also my, I didn't, I don't even know if I'm good at this yet, but for a long time, my videos were like very detail oriented. Like I would really get into it and explain every last thing about it. But because of that, some of them are a bit boring. Like they just kind of go on and on. And I, like if you don't really care about these answers, you're going to be, you know, leaving that video pretty soon. So I think that's kind of hurt me too,

but I've kind of realized the need for making it less boring over the past couple of years. And, you know, I've got a pretty good editor now who can take the blandest video and spice it up with all kinds of interesting stuff in it. And yeah, it's just an interesting medium, you know, and what works today probably won't work five years from now. So it's kind of interesting stuff in it. And yeah, it's just an interesting medium, you know, and what works today probably won't work five years from now.

So it's kind of interesting to play that game. And I'm going to ask you, because I'm always interested, because, you know, really, hopefully somebody's watching this video right now or listening to this audio and they are already in the process of creating their own YouTube,

you know, audience, or they're just starting or whatever the case may be. So some of this may not be relevant, but it's still, I think, useful in some way. So, and the reason why I say not relevant, because what worked in 2012 may not work today. Right. But that being said, walk me through the journey. So it was blog first, and then you were doing YouTube videos with the blog.

And then at some point you're like, oh goodness, the blog on its own, it has its own life because of all the reasons that you've already shared. So then walk me through your first hundred subscribers. If you remember first 500, first thousand, first 10,000, do you do your call? Yeah. Yeah. I mean, it's kind of funny. I remember back in those days, I didn't know what I was doing.

Like I wasn't trying to get subscribers. I was just using it as a tool to explain stuff sure um and uh yeah i think what kind of gave it a big boost back then was i was talking about things that nobody else had really talked about before at the time like it were very novel ideas and it was really about how do you find data for like to get lists of property owners and then how do you sort that about how do you find data for like to get lists of property owners? And then how do you sort that data? How do you actually use the data to send out direct mail and get motivated sellers calling you?

Because that to me was like the goal. That was the whole reason I ever found success in land. Without that, I would still be nowhere today. So I just knew what a big deal it was to figure that out. And I tried to just explain to people like here's exactly how i do it like here's this service where you can go and filter this stuff and download this list and here's how you go to the next step and the next step and um and they weren't really like most of my videos they're not really about like pitching

people on stuff and it's not about like you know giving teasers and like hey if you want the real answers go and sign up here. Go buy this thing. Then I'll tell you. Maybe $2 million. I'll give you the real answers. Yeah. I just tell you right there.

I don't dangle a carrot out in front of you. There's lots of people who have made lots of money without ever paying me a cent. And that's awesome. I think that's really cool because it transcends people's budgets and who's willing to spend money it's just like no like anybody can learn life-changing stuff from the things i'm putting out there um that's a really cool thing so i think that's uh that's kind of what gave me a boost in the beginning and got people to

actually pay attention and follow along and then how long do you think it took for you to get some traction where you like, okay, this, this has a little bit of a little bit of legs going on to it. How long did that take you? Do you remember? Yeah. Yeah. Well YouTube is kind of interesting because I don't know that anybody really understands everything about how it works, but like having subscribers isn't even really that important anymore. Like I've, I subscribe to channels that...

YouTube never shows me their stuff. Sure. I think what they use more is like, do you watch this channel's videos? If so, how long do you watch it? You click to the next video and then watch that? Because if so, then YouTube is going to put that stuff in front of you,

whether you're subscribed to them or not, or even like related subjects and other channels videos that are similar to that. So, you know, trying to understand YouTube and trying to create content that's actually going to be promoted by YouTube. That's kind of like the Holy grail is then like, you know, it just kind of happens organically.

Like people just discover you and it's really a cool thing when it works. But in terms of like, you know, back in 2013 or 14 when things really seemed to start moving, I think one big milestone was I had gotten interviewed on BiggerPockets on episode 39, kind of in the earlier days of that when that podcast started. Way early. Yeah, it is. And, you know, I had been writing for them for about, I don't know, nine or so months, I think. And, you know, Brandon asked me to come on and that was a big deal, being able to get the exposure on that platform. And honestly, at the time, I was kind

of nervous. I wasn't comfortable doing podcast. I think that was the second podcast interview I had ever done. And I was very just, I don't know, just kind of scared, I guess, for lack of a better word. But man, that made a huge impact just in terms of like street cred, like the fact that I would show up in that capacity at all. But then also in that interview, like, I think I effectively, you know, gave away lots of useful, free information that people were like, Oh, this does work. And even to this day, like I still hear from people who are like, Hey, I just heard your interview on BiggerPockets like 10 years ago, you know, like just now they're listening to it. So, and I think that can effectively happen with any interview you do like this thing we're doing right now. That could, that could happen still, but.

I'm talking to the 2050 audience right now. Give Seth a call. He wants to help you. If I'm still alive, give me a call so let's go back to uh you mentioned about like the holy grail of youtube promoting you at some point right and that's really like if you have an audience or if you for some reason you have people like you know watching your content then at some point youtube will then start blasting your content organically has Has that happened for you? And tell us more about that. Yeah. Yeah. So I know with this whole YouTube shorts thing,

like that's been kind of a newish thing in the past year, I think. I'm not sure when that started, but it's almost kind of a different animal than a normal YouTube video. Cause, and I don't understand how or why YouTube chooses to put stuff. And there's a similar thing with Instagram and TikTok, which I don't spend a whole lot of time on either of those sites. But I have a team that uploads the same videos to those platforms. And it's really weird.

There was an interview I did with the guy, a cell phone tower expert, something I've never talked about before. I just thought it was kind of interesting. And those videos are just like, you know, by my standards, kind of going crazy just in terms of like tens of thousands of people are watching these things.

And that's just YouTube putting it in front of people for some reason. And are those shorts or longer videos? Yeah, so what I'm talking about right now is the shorts thing. And I think what's going on is it's kind of a controversial subject.

I'm finding there's some people that think cell phone towers are like evil, like they're of the devil and they give everyone cancer and nobody should ever promote that. And other people think it's a brilliant idea. And so people kind of like getting fights with each other over the comments about it. And I think YouTube sees that and they're like, Oh, people find this interesting. Let's promote it more. So, so I mean, maybe one tip, I mean, not, I just. Let's promote it more. So, I mean, maybe one tip. I mean, I just try not to be intentionally controversial.

That was never my intent with this, but apparently that seems to work for some reason. Yeah, I was just thinking about the irony of arguing over the anti-technology using technology to be able to make the argument. So it just sort of struck me as sort of an odd type of thing. Yeah, for sure. Just, I don't know. Anyways, so controversy works.

What else works to be, have you noticed besides controversy? Yeah. So aside from that, I'm trying to think of whatever viral videos I've had. Not, not a ton of them, but. When you say viral, how many, Are we talking tens of thousands? Thousands? What are we talking about? Very good question. So yeah, that's a little bit in the eye of the beholder, but I'm talking about like north

of 100,000 views. I guess. So you've had north of 100,000 a few times. And were those reels? Shorts or videos? Or what were we talking about there? Yeah, so now what I'm talking about is just regular long-form videos. And how we talking about there? Yeah. So now what I'm talking about is just regular long form videos. And how long,

how long, three minutes, five minutes, 17 minutes. How long are we talking? So just looking at these here on my channel, it looks like most of them are no longer than 15 minutes and no shorter than five minutes.

Okay. Good idea. One of them is a couple of minutes long, but most of them are in that five to 15 minute range. Okay. And, uh, and I think what it boils down to is I just managed to make a good video in terms of like, it was interesting.

It kept people's attention. It was talking about novel concepts that they hadn't heard before. It was filmed and edited well. I kind of just checked all the boxes and it all worked out. Not always though. I mean, sometimes like just the simplest thing

can make a big difference. Like there was this one video where I talk about, I discovered a way through this software called Parlay 2.0, where you can see parcel lines overlaid on Google Earth. So you can go to anything in Google Earth and figure out where's the actual parcel line for that? Where does the property start and stop? And then you can click a thing on there to actually find out where's the actual parcel line for that? Where does the property start and stop?

And then you can click a thing on there to actually find out who's the owner and what's their address. Just like a super useful thing. And so I just made a video about that. And the thumbnail, it just says mind blown exclamation point with a guy going, oh, like really shocked. And that's all I say. So people are like, wait wait what is this like i gotta figure out what this is what's the title on that what title uh it's how to see parcel lines on google earth mind blown and uh honestly though the interesting thing about that is looking at

the analytics of that one video i think a lot of people are disappointed like it may have a lot of views but that doesn't mean people love the video because they you know they just want to like what is this guy talking about why was his mind blown and uh yeah but google seemed to like it and they were putting that in front of people for a long time and still are apparently so yeah i was thinking like was when you're sharing with me sort of like if i want to fix my okay so yesterday i was um i was fixing a pool um vacuum and so i i you know had my phone on and i just googled you know how to fix the polaris or whatever it was and you know i put on the video i put it on 2x feets you know because i'm so impatient and yeah i watch it it tells me what

to do right so i'm thinking like what you just described when you're the parlay in the and you know is that that's maybe something that people are actually like watching the video as they're doing the activity and then maybe going back and forth type thing and then google sees them doing that and that's you know i don't know i'm just guessing you know better than me but yeah i've got a lot of videos like that that just uh you know just walk walk a person through something that would otherwise be very confusing like you either wouldn't know about it or even if you did, you wouldn't know how to do it. In my video, not only tells you about it, but it shows you step by step how to actually use this thing. That could very well be.

What's going on? So would you say your style is more information more than entertaining? Yeah, probably. I mean, there's some stuff that was made intentionally to be entertaining, like just interesting real estate facts, which those videos actually did not do that well at all. But I spent a ton of time trying to make them. Sometimes I try to weave some entertainment value into the information. But but I mean, you know, the main reason why people are watching is they're trying to learn something or I'm trying to teach them something new. You already know 87% of all real estate agents fail in this business. And you also know it doesn't have to be that way.

If you're a real estate agent and you're looking for consistent and predictable income, I invite for you to get your free copy of Real Estate Evolution, the 10-step guide to CPI, consistent and predictable income for real estate agents. And you can do so when you visit www.therealestateevolution.com. I'll share with you your book that I authored to show you the way. And it's free. You just have to show you the way. And it's free. You just have to pay for the shipping.

Thanks. Okay. So from your perspective, what has caused a lot of your success on YouTube specifically has been taking the information that you know, the knowledge that you know, and simply sharing it with somebody else in a way that's digestible for them to follow step by step. Do I understand you correctly on that? Yep. Got it. All right. And so again, I'm laying that out there for the viewer and the listeners, hopefully, because if you're considering you know, considering to do YouTube channels or, you know, to even, you know, take what you already have going on and, you know, make it more entertaining, make it more impactful, get a larger audience, then that's a way that you could certainly do it. What are some of the things, because you mentioned some things that didn't work.

So walk us through like some things where you thought it was going to work and it didn't work. What are some examples of that? Yeah, interesting. So this is kind of a double-edged sword um and when i say this i'm talking about uh making content for yourself like when i when i got started the main thing i had to go by was like what was the hardest for me when i got started or what am i struggling with right now um sometimes that can work wonders like it's exactly what the world needs because if you're struggling with it other people might be too but sometimes it literally is just you and right to yourself sometimes you just suck yeah exactly no no it's true so uh um and other

times like the video itself could be perfect but like you screwed up the thumbnail or like the title isn't quite right. Like people, they have no reason to click on it because you're not grabbing their attention enough. And it's, I hate this stuff about YouTube because it's like, I don't know. Like, I'm gonna do my best. But like, there's plenty of times I probably screwed up some little thing

that had a huge negative impact. But yeah, so I guess what I'm getting at is it takes a little bit of discernment to understand like if you create content for yourself your own avatar trying to critically think like is this really a widespread problem or is this just you is there something just off about your situation and you're the only person struggling another way to figure this out is to get into various facebook groups or forums that are related to that subject. And just ask the question, like, is this a problem for anybody

else? Or is it just me? And just see like, does anybody respond? Like, is it just an echo chamber? Or do like a ton of people chime in like, oh, yeah, I had that too. Here's how I fixed it. So and that's, that's something I do all the time with our Facebook community now is, you know, if I think I have an idea of an issue that needs to be solved, I'll put that there and just figure out like, am I the only person struggling with this? Or do other people have these same problems? Share your Facebook community? REtipster. If you go to Facebook and just search for REttipster, you'll find it and join his group because I'm sure that he would love to have you engage in that. So go on, almost like test trial it before you do the content of either posting on a large Facebook group or even going to that Facebook group and search. I have an idea to do this and just search that term and then see if you can

find content. And then I would suppose not just the content, but the content that's engaging, like there's an argument over cell power is good, cell power is bad, right? Like automatically, if you see a lot of engagement on a content like that, then that's going to, that's going to, you know, let you know, say, Hey, wait, there's something there that at the very least people want to have a conversation about. Yeah, totally. Another thing, I've actually been finding this over the past year, is that this Facebook forum public conversation thing can certainly be useful, but there's actually a different level of conversation that happens when you go to a conference or a meetup or a place where you actually talk to a person one-on-one, face-to-face, and there's not a whole audience of people listening in on

the conversation. Because you'll find out stuff that's very enlightening. Things that they struggle with, whether it's just doubts about themselves or about stuff that they're not going to publicly share. They're embarrassed about it. But they're happy to just talk to one person about it. And the reason that's helpful is not because I want to like air their problems to the world, but just to understand like, Oh yeah,

this is a problem that if there's one person that's having this issue, there's probably lots of other people who are also scared to talk about it publicly. So let's deal with that issue. So Seth, are you saying we should not take the title of this video and make it Seth's childhood trauma? Please come listen. So, um, all right. So you're giving me so much, I mean, you're giving us so much great, you know, great stuff here. Um, what would you, how often are you posting content? How, uh, how often do you post a new video? Yeah, it's...

Let's see. I think it's like at least a couple times a week is a new video. And on the blog itself, the blog is kind of like the home base that everything else kind of feeds into. But YouTube is like a very close second as far as that goes. But the blog is probably at least one article, maybe two articles per week.

And about half the time, one of those articles includes a YouTube video embedded in it. So they kind of work together. Okay. So you're looking at maybe at least one video a week, two blogs a week. Is that pretty close? Yep. So are there, and you've been doing this for 11 years, right? I mean, so you've been doing this for a long period of time, pretty much at that pace.

I'm sure there's peaks and valleys, but that's pretty much that pace. Yeah, yeah. When you say it like that, man, I can't believe it's been that long, but sorry. Yeah, no, when I think back to that, I think the only reason I've been able to survive and last this long doing it is that I really enjoy it.

It's fun for me like i genuinely look forward to every time i get to make a new video and there's definitely hard things about it i mean just making videos by itself is actually it's pretty mentally taxing on me to like think of what to say and then say it the right way and then get edited but like seeing the finished product go out into the world and just know that like that was a job well done and someone's life is going to be changed by that. That's very rewarding for me. So that's kind of what keeps me going, I think.

Let me share a couple of things I've observed of what you just said right there. And I think this is really useful for the audience because I don't know if you missed it or if you got it, audience member, great. If you missed it, then what I just heard Seth say there was I really enjoy doing this. what I just heard Seth say there was I really enjoy doing this. What I also heard Seth say there was I've done this consistently for a long period of time.

What I also heard Seth say there is that I get enjoyment out of a product well done. Okay. So like if I was to just, you know, I want to make sure that we don't miss all that. And Seth, you probably like, like if I'm repeating that back to you, you're like,

yeah, that's it. But I don't even know if you would have bullet pointed it right like that. Right. But you know, but I think that those are things really, really vital for us to learn is like, do what you love doing,

take pride in what you're doing and then do it consistently through time and you will have success in whatever you do would you what are your thoughts on that seth yeah yeah so this is um seth godin has a book i forget which one he's written some second best seth in the world by the way yes no he's the first on the second all right but uh yeah so i forget which one it is. But anyway, one of the quotes that... Or basically the point of this book is, he says,

Average is for losers. Like, be exceptional or quit. Like, there is no advantage to being in the middle of the pack. Like, if you're going to do anything, shoot to be the absolute best in the space on that. And I don't know that I'm the best per se, but like when I make something,

I'm pretty convinced that this is going to be, I mean, at least potentially the best thing out there. And it's absolutely can change somebody's life. I don't just make content to make noise. I don't just do it because, well, there's something to do this week. I better make a piece of content. So blah, blah, blah.

It's like, no, this is another chance to change the direction of somebody's future. And I, I create stuff with that goal in mind, like the knowledge that it can do that. And I think if you're going to do this at all, like you should have some conviction that like, you have the knowledge and the ability to do that. And if you can't do that, then don't do it. Like find something else to do with your life. You don't have to do this. And if you don't really love it to the point that I do, where I cannot wait to start working on Monday morning,

then find something else. But if you do love it that much, then absolutely. I mean, the world needs what you have to say. I love it, Seth. How could somebody be... retipsters.com, that's the best place to get in touch with you? Yep, retipster.com. That's a, that's the best place to get in touch with you. Yep. re tipster.com. All right. So re tipster.com, you can find them on Facebook. You can find them on YouTube. You can find them on, he's a blog. Seth, thank you so much for taking your valuable

time today to share with myself and our audience. And for the CPI audience, have the best day of your life. Be grateful, make good choices. Go help somebody. And go find a listing. See you guys. Thank you, Seth. Thanks so much for listening to the No Broke Months podcast today. Until the next show, I invite for you to be grateful. Make good choices.

Help someone. Have the best day of your life. And go find a listing. This is Mitch Steven. You know, I had the pleasure of meeting and interviewing Dan Rochon. Dan is a top team leader in the DC area with Keller Williams and he breaks down his journey. He's somebody that, you know, struggled for the first six months like so many real estate agents do, and then something clicked. He helped me tremendously, specifically with creating systems in place. It's very important to have a process in place that works, not just for you, but for also the client.