No Broke Months For Salespeople - Bullet Points for New Home Builders

Episode Date: June 19, 2023

Bullet Points for New Home BuildersReal Estate Coach Dan Rochon of No Broke Months for Real Estate Agents talks about what you should know when dealing with new home builders.Dan gives bullet points on what to watch out for and what to tell the client in advance to set their expectations and guide them on dealing with home builders.Learn more about the bullet points in this new No Broke Months for Real Estate Agents episode.--To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Stop 🛑 wasting your time ⏳ or spending too much money 💸not getting the results you want in sales; I would love you to join me for the upcoming 5-Day Listing Challenge.You will learn how to find YOUR Way to having closings every month.www.5daylistingchallenge.com--Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBookThis book shows you the step by step on how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find a business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you’d like to have a consistent and predictable income, like this page, and don’t forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/thecpicommunity/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Something that you guys should be aware of with like with builders, for example, is that they are business people and they're not fans of real estate agents. They only value you when they need you. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month

is No Broke Months. My name is Dan Roshan. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. Bullet points for new home builders. Real estate coach Dan Rochon of No Broke Months for real estate agents talks about what you should know when dealing with new home builders. Dan gives bullet points on what to watch out for and what to tell the client in advance to set their expectations and guide them on dealing with home builders. Learn more about the bullet points in this new no broke months for real estate agents episode. New home builders. All right. So the bullet points with the new home builders. If you guys want to write this down, number one is they don't represent you and your interest. All right.

That they're going to write in that any offer that we write is going to be on their documents that are going to put their favor in the forefront. The builder's representative does not work for you. In fact, they literally work for the seller. And I think that's important because for some reason, when the consumer goes to the new home sales rep, they do not even consider the that because the new home sales rep can just basically talk them into anything because for some reason, the consumer thinks that that new home sales reps there for their interests. And that's not the case. They literally work for the seller. All right. And so that's what we need to make sure we're communicating with them and make sure that when you visit a new home builder, that you bring them a stack of my cards so that you know that I represent you and your interests and make sure that you don't sign anything without me and that you and I are in connection if you, for some reason, go off without me. They may also try to buy your business by giving you some sort of perceived discounts from a partner company that

they also own, such as a lender or title company or whatever the case may be. Odds are we can match whatever deal that they offer you. And so just consider this. Do you really think that you're going to be getting a deal if they give you $18,000 credit to use their lender? Where do you think that $18,000 is really coming from? Okay. So again, we want to just make sure that they understand exactly what's going on because the that 18,000 is really coming from? Okay, so again, we want to just make sure that they understand exactly what's going on because the 18,000 comes from the price gets shacked of 18,000 is what happens.

And so that's something that they should be aware of. All right, so those are the bullet points. So let me do that in a conversation form and then we'll practice it. So Mr. Byer, so you may go out, you may be looking at some new homes, and I completely respect that. If you do, what I want you to do is make sure that you have my cards in your pocket so that you share it with the new home builder rep so they know that I

represent your interest. Don't make the mistake of thinking that they have your interest at heart because they literally work for the seller. So you may perceive that they're looking to help you, but they get paid directly from the seller to be able to sell their properties at the most amount of money. And you should be aware of that. Also, when you go to visit them, if we were to write an offer that got accepted

on one of their properties, I'm gonna say properties because I wanna guide them away from the new homes. That's why I'm using properties strategically here. So if we were to write an offer to get accepted on one of their properties, you should know that that contract is completely not in your favor. In fact, every single thing on that contract is going to be in the home builder's favor. So there may be some things in there that you could be at real risk for. In fact, I've had buyers write an offer on a new home build to have that new home build delivered 18 months later after it was due and there was zero penalty to the home

builder. Yet, if you're a day late, they're going to charge you, I promise. You should be aware of that. Also, they may even try to get you to use some of their companies that they actually own and give you what you may perceive as a benefit, like an $18,000 credit, for example. And you've got to consider where is that credit actually coming from? The reality of it is that they're jacking the price up $18,000. So if that's the case, what we're going to do is we're going to work with our lender and we're going to negotiate with them so you can get the same deal and not get taken advantage of. What happens sometimes in reality is they may go out on a Sunday and you don't know, and they go to a new home builder, right? And so what you're doing is with this conversation is you're really setting them up

so that if they go without your knowledge, that's the reality, all right? Now you wanna set it so that that's not happening, right? But if it does happen and now you're setting yourself up so that it's like sort of a backdrop. Something that you guys should be aware of with builders, for example, is that they are business people

and they're not fans of real estate agents and they will compensate us based off the market. So the fortunate thing is, is that, you know, with the market becoming more stable, the compensation should be going up where a year ago the compensations were as little as 500 bucks. Like seriously, I saw a builder doing that. And so they only value you when they need you. So let's talk about how to add value when you're working with them, with the buyer. So one of the things that you can help them is to understand the contract in of itself. Okay.

And review that contract with them so that they can understand where they're at a disadvantage, for example. So your job isn't to be that professional. Your job is to take a flashlight or a shining light into the areas for them to look at and then refer to the professionals. Thanks so much for listening to the No Broke Months podcast today. Until the next show, I invite for you to be grateful, make good choices, help someone, have the best day of your life, and go find a listing.