No Broke Months For Salespeople - Connect with More Potential Clients as a Mediapreneur

Episode Date: November 9, 2023

Seth Williams is the Founder of REtipster.com, which provides real-world guidance for Real Estate Investors.  Seth is committed to teaching self-motivated people how to make great money from real estate while minimizing risk and creating more time for the things that matter.In this week's Interview, Seth will discuss How to Connect with More Potential Clients as a Mediapreneur.--To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop 🛑 wasting your time ⏳ or spending too much money 💸not getting the results you want in sales; I would love you to join me for the upcoming 5-Day Listing Challenge.You will learn how to find YOUR Way to having closings every month.www.5daylistingchallenge.com--Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBookThis book shows you the step by step on how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find a business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you’d like to have a consistent and predictable income, like this page, and don’t forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/newbieagents/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

focus on the thing where you feel like you have some kind of a natural gift. But I will say, like, everything can work, but things do change over time. I think, you know, as the world changes, something needs to be done with excellence in order to make your stuff stand out and make people pay attention to you. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get

started with a proven step-by-step system so that every month is no broke months. is No Broke Moms. Seth Williams is the founder of retipster.com, which provides real-world guidance for real estate investors. Seth is committed to teaching self-motivated people how to make great money from real estate while minimizing risk and creating more time for the things that matter. In this week's interview, Seth will discuss how to connect with more potential clients as a mediapreneur. My name is Dan Rochon. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. I am so freaking excited for our guest today, Seth Williams, and he's committed to teaching self-motivated people to make great money from real estate while minimizing the risk and creating more time for things that matter.

And one of the things that I believe is more time, you know, there's assets in our life. There's time, there's money, there's relationship, there's a spiritual connection and health. Our assets that I think we so seldom focus on yet, understanding that money helps us to be able to have more of the rest of those assets. And with that, Seth, how are you, sir? Hey, Dan, I'm good. How are you doing? Thanks for having me today. It's good to be here. My pleasure. So today you and I are going to talk about connecting with more potential clients as a media-preneur. Yeah, let's do it. I'm excited. Tell us more. Yeah, I'm going to just kind of go freestyle and talk about,

it was probably like 10 years ago when I first started getting into like blogging and stuff, there were different bloggers that I would pay attention to. And that was a word that I heard thrown around a lot. And what I took that to mean is somebody who does kind of what I do, where they have like, they're an entrepreneur and they use different media forms to do that. Like YouTube, podcasting,

blogging, stuff like that. And that's precisely what I do. So it seemed like an appropriate term to use for that. When we were younger, media meant television, radio, newspaper, and only the elite had real access to use that as a medium to be able to get their voice to the world. Today, we all got the same access, right? So let's start there if we could. So like, how has the media changed through our lifetime? And that's not for everybody because there's some younger people that, you know, my daughter, for example, I don't think she'll ever read a newspaper her entire life. What has changed? And then, you know, and then what's available today and how do we use that? Yeah. I mean, like you said, it kind of depends on the audience and who's here and what they changed and then, you know, and then what's, what's available today and how do we use that? Yeah. I mean, like you said, it kind of depends on the audience and who's here

and what they've lived through, but it's really crazy when you think about it, like being a media preneur, like this was literally not possible back in the eighties and nineties and even the early two thousands. I mean, you just couldn't do it. Like there was no YouTube getting on the internet. The most you could ever hope to do, like say, I don't know, early 2000s was have a blog. And so that's where a lot of people started. And the cool thing is like there's a lot of different directions you can go with it. Some people just pick one, like just a blog or just YouTube. I mean, maybe even just Instagram or something like that.

And it's really whatever you're comfortable with. And I think you can make of it what you will. Like say if you're a really gifted writer, but you're terrible at like shooting videos of yourself, that's fine. Like just focus on being a really good writer and make phenomenal content. And you can get by doing that.

It's definitely advantageous if you can do more than one because you can meet different people where they're at and give them content that they're more likely to consume. Even in like marketing platforms, like, you know, if you send a piece of direct mail to a thousand people, there are certain people in that audience who will respond to that and certain people who will never respond to that. They'll throw it out without even looking at it. And so the more different ways you can hit a person, maybe it's cold calling, maybe it's a text message, maybe it's like an online ad. The more ways you can meet a person where they're at,

the more likely you can get to more people and have them actually listen to you. You know, as the coach, the way that I coach my students, I'm interested to see what your thoughts are on this. First of all, you know, the age-old question, what lead generation strategies work yes is the answer to that some work better than others right but what i found is that when you have somebody who's really embracing their style their natural way of being their strength so let's say if you and I, and this

isn't true for either of us, are terrified of getting on a video. Okay. And I say, okay, Seth, or Seth says to Dan, okay, Dan, here's your job. Your job is to go out and film a new video every single day. Maybe I do it. Probably not. but let's say I do do it. You know, I'm going to now feel good about it. And it's not going to be the great production, right? So would you agree that pretty much any media does work, television, radio, which are still relevant today, now you have all these others, YouTube, postcard mailing, Cole Collin, Instagram, Facebook, blogging, all these other ways that we can get to the consumer.

First of all, do you agree that it all works? And secondly, do you align with the thought to say, well, if it all works and let's do where your superpower is, and then if we want to add to it, we can leverage and get somebody else to do the other stuff if possible. Yeah, I think to put it very simply, that's true. And that's probably a good way to look at it. Like focus on the thing where you feel like

you have some kind of a natural gift where it just, it feels like you're at home doing that. Like, it's not like you're bending over backwards. You're super uncomfortable. But I will say like everything can work, but things do change over time. Like I know back in when I started doing direct mail back in 2009, like it worked much better then than it does today. I think, you know, as competition comes into the picture, as the world changes, as people get inundated with certain kinds of messages,

like you got to change it up. So it does require a little bit of flexibility and creativity to stay fresh and new. And you got to have something sort of unique or something to say that isn't just noise. But again, if that's kind of your gifting and you can do that well, then yeah. Who were you marketing to? Were you marketing to distressed homeless? You're primarily an investor,

correct? Yep. Yeah. So I was marketing to, initially it was people that had delinquent property taxes to find motivated sellers. And after that, it was more of a general audience of landowners specifically is who I was trying to get to. But, uh, but even like when you look at blogging itself, like it still works, but I would almost argue that it's working less than it did 10 years ago because there's so many other distractions out there. And there's, there's other, you know, even when you look at like personal finance bloggers, for example, like 10 years ago, there weren't really that many of them and now there's a ton of them so like there's just a lot more noise in the space and so that's why i say like you need to if you're if your aim is just to show up and kind of make noise and just write without really having anything

unique or a new angle and anything that's going to be harder i think you kind of something needs to be done with excellence in order to make your stuff stand out and make people pay attention to you. Well, let's go through your journey of, um, you started with mail and then, you know, do you still do mail today? Are we talking about my journey as a mediapreneur? Are we talking about my journey as a real estate investor? As a mediapreneur, like, so how have you used that media? Like, what did you do at first? Do you still use it today? What did you add on? What did you remove?

Like, walk us through the different steps of things that you've used the media for. So as this mediapreneur, putting that hat on. So I started just having a blog. That was all I had. I just, that was 2012. And this was, the whole reason I even got into this was because I had followed, uh, Pat Flynn of smart, passive income.com. And that was the first blog I ever saw where I was like, Whoa, like I get it now. I understand why people read blogs. Like this guy's

actually like saying something that's kind of amazing and I can see how it applies to me. So once I sort of understood the power behind blogs blogs I tried to channel that for what I knew about real estate and part of it was because I think blogs are probably the easiest to create the content and then to like edit it in the future like you can show up anytime at an existing blog post and just like cut out certain parts or reword things. It's super easy to do that. And so I did that. And I was also kind of scared to put my face on camera and I wasn't confident in my voice. Like it just felt easy. So it was an easy place to start. And I eventually found there were certain things I was trying to teach people how to do that really could benefit from a video. Like I was

trying to show them, how do you actually get a list of property owners? Like, where do you go? What do you do? What are the steps you go through? And being able to actually like talk and show people on the screen was huge. Like it made it way easier for people to understand. And so I would make those videos

and put them up on YouTube and then embed them in my blog. And for the first couple of years, that was all I did in terms of, um, just screenshot videos with my voice. Like people didn't really see my face for the most part. Cause I, you know, I felt weird about that. And, uh, but just that was able to build a following. And I started getting subscribers on YouTube just because I was saying something that was significant. I was talking about things that nobody had really talked about before.

It wasn't like rocket science, but nobody else had like really shown, you know, dot to dot to dot, how do you do this stuff? And there's still tons of stuff like that out there. Like everybody has this little bit of expertise, but they haven't thought through it through the standpoint of how could I make this into a unique video and show people my unique perspective on it. And when you go through life with that lens on, when you're always trying to think of, okay, this thing I'm doing right now is kind of hard to figure out.

And I just figured it out. How do I take that solution and just put it out on YouTube? Because people will find your stuff. Like your audience comes out of the woodwork once you're making good content. And that's a really cool thing about YouTube. Excuse me for interrupting my own show. You are freaking amazing. And because you're amazing, I'm going to ask for a quick favor. We'll just take you 30 seconds for you to leave a favorable five-star rating or review on your favorite platform.

Then what I'll do is I'll enter you into a raffle where we can meet 45 minutes for a free coaching session. And I'll also give you a copy of the book, Real Estate Evolution, which is the 10-step guide to CPI consistent and predictable income. Oh, by the way, I'm the author of that book. So if you'd like for me to coach you, give you some nuggets and help you in your business, go ahead and leave a review and you can enter into the monthly raffle to win. Okay, so when did you start doing YouTube? That was like, I think it was earlier, mid 2013.

All right. And then are you still doing a lot of YouTube today? Yep, I am. Yeah, that's every week. There's probably a video or two that I put out there. Would you say that that is a big source of business or awareness? Yeah, I would. There's different reasons for videos that I make. Sometimes it's because I'm reviewing a product or something.

Like there's something I started using and it's working well for me. Or maybe there's like something about it that I like, but something that I don't. And I'm just trying to show people my honest take on it. And that kind of thing can be huge because, you know, you can have some product that you're interested in and Google the name of that thing and then reviews. And sometimes, actually a lot of times, if, if I'm the only person who's made a video about it, I'm going to show up the top of, of the Google search results. And this works really well when it's like a niche software where there's like, not many people are even using it yet. Like it's pretty new. And so there's lots of people who have questions about it.

It's like the first thing that they look for when they consider using it. But, but even like established, well-known products can, can be good for that too. If your review is actually helpful and you really get into the good and the bad of it from an organic standpoint, that's not trying to sell them on it. It's just saying like, look, this is what I like. This is what I don't like. This is for you if you look like this, but if you're this person, it's not trying to sell them on it it's just saying like look this is what i like this is what i don't like this is for you if you look like this but if you're this person it's not for you like just be a real person people just want the truth so if you can do that and go for it

so what's your subscriber like how many people watch your videos these days ah yeah so there's different ways to measure that the subscribers are i think it's like 58 59 000 something like that the videos are i'm just i don't i don't really understand this part of youtube it's weird because like some videos will blow up and others that i think are going to blow up like nobody seems to care about how many views would that be for me it's a little bit different because i talk so much about land investing stuff it, it's a small niche where there's not that many people looking for it in the first place. So inherently it doesn't get as many views as say,

if I was talking about rental properties or something. But yeah, like I would say, like when I say blowing up, I mean like tens of thousands of views within the first like month or something. And more normal would be like maybe, I don't know, maybe 500 to a thousand views in the first week that it goes out there.

That's another strange thing about YouTube is that it used to be that when you would subscribe to a channel, like you would see other stuff. And when you get into YouTube, that's, but subscribers almost don't even matter anymore. Like a lot of the videos that I see on YouTube are from people. It's not because I'm subscribed to them. It's because I've watched similar topics to those, or I've seen their videos in the past.

So it's almost like a vanity metric now. How long do you, did it take you of using YouTube before you felt as though if it was giving you a return? That's it was pretty quick. Just in, I guess, the way you quantify return, there's different ways to make a return from that. You can make money from ads and stuff, which is not a huge source of revenue. I think for me, it's like maybe a couple thousand bucks a month, something like that. And that ad revenue range changes a lot based on what your videos are about and

what advertisers actually want to advertise on your videos. So the subject matter can impact that a lot. And also like how many views they get. But I, I got a return just in discoverability. Like people found me who otherwise never would have found me. And, you know,

I, you know, reference, you know, if this is helpful, I've got more information on the blog. There's a link below, click through that and you'll find it. Or if I'm advertising some affiliate product and doing a review on that, I'd say, click the affiliate link beneath this video. And so it's not like I was making money from the ads on YouTube, but people were

interacting with that and discovering me and eventually buying other stuff further down the road. So it was a more of an organic long tail way to monetize that. What are the metrics for YouTube as a producer to be able to get, to be able to monetize it from their advertising? Do you know? Yeah, I think you have to have a thousand or more subscribers and there's, I think there's a few other random things that are not hard to hit, but yeah, I'm not sure. I think it was a couple of years ago when they put that in place. I'm not sure. I think it was a couple of years ago

when they put that in place. I'm not sure what's so magic about a thousand subscribers. But if you're starting a YouTube channel today, walk me through. And the challenge that we have in this conversation is that we're using, we'll work to 2011 for 2023.

And depending on when you're listening to, you know, it could be 24, 25 when you're listening to this video. But regardless, you know, it's be 24, 25 when you're listening to this video, but the, regardless, you know, it's a different, like there's different things today, right. That would be a consideration. So what would you tell me if I'm day one of doing a YouTube channel, what would you tell me to do?

There's actually a lot of YouTube channels out there that get very deep into this exact topic. Like if you're starting over today, what do you do? Like, how do you build your, you know, it kind of depends on what your intent is. Like if your intent is just to get a lot of subscribers, that's a different thing than if you are trying to get them back to your website to sell them something or get them to use you as their agent

or something like that. So it depends on what your intent is. But I mean, the way that I have always approached content creation, it's not always like the right way to get the most exposure. But the way I do it is I just think through it through the standpoint of like, what did I need to hear back when I started dealing with this issue? Like if I was say my child was following in my footsteps and they wanted to do what I do and I want to really help them avoid pain and get over the hardest things about this. What would I tell them? Like, what would they need to know about? How would I explain this succinctly and completely so that they have all the information? They're

not misled. They know the good and bad of it. And in some people, I mean, I guess I'm pretty decent at thinking through this and mapping out what do you say? How do you say it in a way that's easy to digest? I've seen other people try to do this and they're not that great at it. But I think if you just if you give it the time it takes to to deliver the message well, and sometimes it takes time. Like if you rush through it, it's not going to come out as good as if you really thought through it. For me, my advice on this would be the most important factor, and I'm curious to see if you align with this or not, of being able to use YouTube video to be able to get business or awareness or whatever the case may be,

is the frequency and the consistency of posting content. That's my belief. Even if your content sucks, if you do the best content in the world and you do it once every three months, I think the one that does not great content or it has got to be good, but they're doing it once or twice a week, that one's going to win.

What are your thoughts on that? I think it's not wrong what you're saying, but it's, it's kind of like saying the most important ingredient of making chocolate chip cookies is the sugar, but the other ingredients matter too. And I got you, you know, I do know people who post frequently and they post garbage and you know, to your point, like they, some people follow along, but the frequency helps, but like it would work a lot better if you would just make better content frequency would be equivalent to sugar it's almost like a necessary ingredient

there's also different like some videos for whatever reason they rank really well for years and years and years and continue to make get subscribers from that other videos will do really well for like the first week and then nobody ever sees it again youtube decides nope we're gonna show this around so if you're making those kind of videos that have good long tail success like those can continue building your channel even when you're not actively posting stuff but but i think that's that's more the exception than the rule like it's it's kind of hard to find those things so yeah so you have to have been consistent at one point for that to work yeah it also helps if you have any kind of existing platform or if you're part of a place that has that and they can sort of funnel attention your way, that helps too. All right. So that

brings up my next question about YouTube specifically, and then I want to move on on your journey for a mediapreneur. So besides posting the videos, are there other things and tactics and strategies that you're doing to be able to get awareness of that video? So for example, one of the things that I do is when I post a video, I'm simultaneously sending an email out to a medium-sized list, maybe a large size list for many, but 15,000, 16,000 people, they're getting an email. And that's happening literally a second after we're hitting publish. Are there things besides that?

And do you do that? And what are you doing besides just posting great content and using good SEO words? Yeah, I've done that before too. And I find it works really well just in terms of getting attention views and that kind of thing. Um, what I usually do is like, for me, my home base is my blog. Like that's kind of ultimately where I want people to go because that's where a lot of like clicks and conversions and like subscriptions actually happen. YouTube is almost like a big lead magnet that I hope sends people that way. So when I'm sending out an email blast, what I'm sending them to is my blog post where that YouTube video is embedded

in the blog post. So they're watching it on my blog, not on YouTube. You want to get into the YouTube so they get to the website. And I heard, I don't know if this is still true, but once upon a time, I heard that there, when YouTube sees that your video is embedded elsewhere on the internet, that kind of gives it a boost because it's saying, Hey, other people on the internet like this. And then also if a person clicks through on that outside website and goes to YouTube from it, that tells YouTube, Hey, this is sending people to YouTube. This is good. If you've got a website,

I mean, if really any website, but especially one that has a following and good traffic. And if you can embed it there, I think that'll, it's only going to help things. So REtipsters, YouTube is next. That's around 2000, around 2011, you said somewhere in that ballpark. What do you have next? Yeah. So it was really the blog and YouTube for several years. I got interviewed on a lot of other podcasts and, you know, other people would reach out to me. It wasn't until 2019, I i think when i started the podcast and that was i probably should have started earlier

but it just felt like one more thing i gotta worry about but i actually realized like the podcast and youtube totally work together if you wanted to like you can take your podcast episodes and make them into videos really easily and and, and, and those get, I mean, depending on the subject and the quality of it, those can get a lot of attention too. So yeah, since 2019, I've been doing podcast interviews as well. And it's just kind of funny, like they, they all sort of bring in a different segment of the audience. Like some people will only ever listen to a podcast and they'll never do anything else. And some people are just YouTube. So it's, if you can, it's really helpful to try to hit multiple bases like this. You already know, 87% of all real estate agents fail in this business. And you also know it doesn't have to be that way. If you're a real estate agent and you're looking for consistent and predictable income,

I invite for you to get your free copy of Real Estate Evolution, The 10-Step Guide to CPI, Consistent and Predictable Income for Real Estate Agents. consistent and predictable income for real estate agents. And you can do so when you visit www.therealestateevolution.com. I'll share with you your book that I authored to show you the way. Thanks. So with the podcast, it's the same theory that the, like, if we're looking at this, from a sales funnel or an awareness funnel is we want you to get to the website. Is that, is that where you're the same way as with YouTube, you're directing the website and then from the website, there's opportunities for, you know, for purchase decision, et cetera. Am I, am I accurate on that?

Yeah. Yep. So on every podcast episode, we, I mentioned that there are shown us for the episode where they can get links and resources to everything we talked about. And I give them a really easy link that they could just type in or, you know, click through the YouTube video to get back to our blog. Not everybody clicks on that though. Just cause I say it doesn't mean they're going to do it. Say it right now and maybe we'll get some people to do it right now. What the what's that link well if you go to retipster.com forward slash podcast you'll see the whole feed of all the podcast episodes but but i think podcasting for me anyway again other people approach this differently for me it's a way to like just build a relationship and trust with a person like they could listen to me for years and never there may be no transactions resulting from that but but all of a sudden, maybe there's something, some kind of offer, something that I'm doing that all of a sudden sounds good to them and it's going to work.

So just because a person doesn't like interact and like buy something every single time, doesn't, doesn't mean that's a low quality interaction. It just means I'm building that relationship. There's another benefit from podcasts that is not apparent, I believe, unless you're a podcaster, which are for me, and I'm pretty sure I know what the answer is going to be to this, which are also the relationships that you create. And I would say that for me, almost the number one benefit that I've gotten from being from being a podcast with the no broke months podcast, uh, is that I've been able to meet some people who are incredible that, um, I think if I didn't invite Seth, you onto my show, um, not to say that you would reject the relationship with,

right. Not to say that we would create a relationship because, because we're here and we like each other, but rather because, um, you know, because there's just not a reason for us to interact. Otherwise, would you agree that that's been a benefit for you as well? I know what you mean. Like, it seems kind of cold, like seriously, like we're only good for each other if we can like, but I mean, there's truth to that. Like, there's just a lot, I have the same thing. There's a lot of people that would never talk to me, not because they don't like me, but

like, we're all just busy. We've got stuff to do and there needs to be this like extra push or reason to connect. And that's definitely a valid reason to do it. So yeah, I would totally agree with that. Yeah. And it's not that hard to somebody who you want to, that you want to meet a really, really great into that is just invite them to, you know, I was on a real, I was with a really, really high end person yesterday and he invited me out on his boat. We're on the Potomac river. We're, we're there in Georgetown. He's like, Hey, I'd love to be on your show, Dan. Great. Right. Like it's a reason for another, you know, another way for me to be able to cultivate that

relationship with somebody that I admire very, very much. very much so yeah it's also to that to your point like it's funny whenever i tell people like when i'm just meeting somebody on the street or you know but parents of my kids friends or something and and we get to talking about what do you do so it's like well i'm i'm a blogger and a podcast and youtube there's like this it's such a unique thing they're like really here tell me more about that it's just an interesting talking point and and uh and even people that are in your audience like like my audience for example they're the vast majority of people in the real estate world have no idea who i am i'm not special to them but for people in my audience they kind of look at me like a celebrity and when i see them in person they're just like oh it's seth and it's

like it's uh it's just it's funny and of cool. It's just that you have this like built in credibility with them. And you know, there's, that goes a long way, especially when you want to actually do business with them and partner on deals and that kind of thing. It's, you don't have to sell yourself because they already kind of look up to you because you've helped them. Yeah. You, you established their credibility and, and, and. Okay, so 2019, the podcast started. So what else can we talk about for your media journey? something that I don't, I don't consider myself an expert at that. Some people might think I am, but I don't, I don't really get it. I kind of just, I treat it the way I treat everything else where it's like, I use it the way that would be helpful to me if I was on the other end. There's all kinds of like strategies and tricks you can do and making certain posts that say

certain things and all this stuff. But I just post stuff when I feel like it and when it seems relevant. I do use a meetedgar.com to automate a lot of that stuff, which is pretty helpful. But yeah, and it's, and it's an ever changing game, you know, with the new platform that just opens up and all of a sudden you got to get on the bandwagon with that. And whether it's threads or Tik TOK or whatever else they're doing. And it's I find it kind of hard to keep up with all that stuff.

So again, I just, I focus on what I know I can do well. And if it's something outside of that, I just, I realize there's a line somewhere and I can't, can't do everything. You can't do everything. Right. And so, yeah. Um, are there preferred, you know, do you prefer Tik TOK? Do you prefer Instagram, Facebook? Is there something that you prefer over others? I prefer none of them. I wish they all just disappeared. I'm just kidding. Um, sort of, I, for me and what I heard this years ago, and I think it's still true today, your audience will sort of come from wherever you decide it's going to be. So, um, a lot of my people were sort of naturally on Facebook. So I started a Facebook

group and that a lot of them seem to gravitate there. I don't love Facebook, but that was kind of what I had the most familiarity with. Um, YouTube, it's not really a social network, I don't think, but there, I know there's a lot of stuff that happens there for me. Um, Tic Tac I'm on there, but I don't know what I'm doing. We haven't figured it out. I'm not doing that well there. Um, Instagram is another one where there's you know a fair amount of activity going on but um you know we're on stuff like pinterest and uh linkedin and that kind of thing but um for the most part it's it's just kind of automated posting i don't do a whole lot of deep interaction with people there so it's one of those things where i just kind of decide i'm gonna try to be the best at these and i'm gonna let the other ones just kind of be. You mentioned YouTube in there and that brings up a new

question because you say, well, it's not really social media, right? And it's not, but one thing that I have had a shift in my mindset is to treat it like it's social media, right? And sitting there saying, well, what would get interaction on other channels, meaning like other platforms rather, what would get interaction on other platforms? What would I have to do to be able to create that energy and interactions? And then I'm gonna treat YouTube like it is Facebook. Now, what do I have to do to be able to make that happen?

What are your thoughts? And I know I'm being a little bit general and vague. I still don't have it quite in my head, but I'm looking in that direction right now. What are your thoughts? Yeah, that's a good question. I'm sure there's truth to that. And I guess part of my problem is like similar to you. Like, I don't fully even understand what Facebook wants to see.

Like, I have my own guesses based on what i've seen like usually when i post something if i include like a picture of video and write a bunch of stuff that's fun to read that tends to work better but um but like that doesn't apply as much to youtube because there's only so much i can write i guess in the description i could put a lot but um but i think really what it comes down to is engagement. Like what is going to actually make people stick around that platform and make them watch it or read it and keep scrolling and keep interacting. And, uh, and that could be kind of a tough thing to figure out. There's some clickbaity cheesy ways to do that. And then there's authentic real ways to do that. And, you know, sometimes I guess at what it's going to be and I ended up being right.

And sometimes they're wrong, but essentially I think engagement. And what is your audience actually going to interact with and care about? When you say engagement, are you talking about like comments and likes or are you talking about time to watch the video or both? I think it's both. It's like, I think Facebook and YouTube, like really what they want to do at the end of the day is show people more ads because that's what they're going to make money. It's like what would make them watch another video or keep watching the one that you're on?

What what have you found to be able to get engagement? That's something I've not I've been able to get a lot of like views and, you know, and not to the tens of thousands that you're at. But like it's not uncommon for me to get 500 to 2,500 that range right now, certainly, you know, I'm looking to get to that next level. Right. But what I've not done really effectively at all is to get people to comment and, you know, we get a fair amount of likes that type of stuff, but what advice do you have to be able to get more comments, that type of thing? Yeah. Well, there's sort of different levels to that like on youtube for example like the thumbnail image and then the headline are very very important because if they don't click through that then nothing's

going to happen so it's getting them to actually like notice it and click through it and then once they do that like don't be boring that's like the worst thing you can do is bore people. And that's kind of where the art and the science comes into it. Cause like, I can't say I'm that great at like really keeping it interesting and making them watch past 30 seconds. But it's sort of a psychological thing of understanding like, what do people find entertaining? What's going to make them interested?

And sometimes they hit the nail on the head and sometimes they just don't. But I think so. Good thumbnail, good headline. When the video starts, like get right into it. I think if there's something you can do to kind of surprise people that throw them off guard, that kind of thing that can help to introduce yourself at all. You know, kind of depends on the video. Usually I'll start off with like hey this is seth from rai tips here.com then i just get right into it so i don't have like a big opening

scene or something like that and then what about the comments how we're i mean is it the content that's creating those comments of do you are you poking at something or is it just it's just such great information i mean like how are you getting the comments? Well, I think, uh, some of it will just happen naturally. Like if you're explaining something that may be controversial, people have a different opinion. They will put their comment in there. Or if you're, um, sometimes people comment, if it's just really good, like if they just love it, they'll comment just out of the sheer joy that you helped them out with something. Uh, other times it might be like, um, if what you're saying leaves unanswered questions, they might do that.

Sometimes you can just tell them, hey, leave a comment below and tell me what you think about this. Sometimes that might work. Yeah, and also like when people do leave comments, like reply to those comments, especially when you can reply in a way that's not just a canned response.

Like, hey, thanks for the comment, but like actually give a thoughtful response. And, uh, and if somebody leaves it, like, for example, I did a review about window world windows years ago, and I never thought it'd be controversial, but it was because some people love them and some people hate them. And the people that didn't like it were just all over it. And, and that's an opportunity when somebody is like being kind of mean or

confrontational, like actually respond and like leave a thoughtful response and don't, I mean, don't be a jerk back to them. Like, think of like, what would make other people read your response and then like your response? Because it was like really good, like a genuinely helpful interaction. Yeah. That's a great example. Cause you're saying before you're like, Hey, I don't know.

Sometimes I'll do something and it'll hit and sometimes I won't. You probably weren't, you probably were not anticipating the reaction. You just thought, hey, here's a company that I like. I'm going to talk about them, whatever reason, maybe people had a different experience or whatever. And then that became a conversation.

Seth, how can we, retipster.com besides retipster.com, how else can we get in touch with you? Well, you can subscribe to me on YouTube. Feel free to do that. I wouldn't mind. Let's get that up to 60,000. And the YouTube channel is retipster. Yep. Just look for retipster on YouTube and you'll find me there. If you're interested in land investing, that's kind of what I end up talking a lot about.

Usually I talk about it in the context that's also applicable to other areas of real estate. So it's not just for the land people, but if land investing is something you're interested in, you can go to landflippinglifecycle.com and that it's kind of like a little free mini course that explains everything about how the land flipping business works. Yeah. I've got a podcast. Feel free to check us out there too. And yeah, anywhere on social media, just look for REtipster and you'll find me there.

Seth, thank you so much for your time today. We freaking love you. And the next time that you and I talk, I'm going to be, I know that what we're going to be doing is you're going to say, well, Dan, I just passed a million. So I look forward to that conversation. Maybe we could do something really weird and talk like just because. No, thank you. I appreciate that.

Thanks for letting me come on your platform here. And thanks for what you're doing. My pleasure. Thank you. Until next time, have the best day of your life. Be grateful. Make good choices. Go help somebody and go find a listing.

God bless you. Thanks so much for listening to the No Broke Months podcast today. Until the next show, I invite for you to be No Broke Months podcast today. Until the next show, I invite for you to be grateful, make good choices, help someone, have the best day of your life, and go find a listing. Dan, you are such a fascinating man. I mean, he has this purpose in life to help people achieve their dreams their greatness and he doesn't just say it he actually has steps and mythologies in order for them to follow our very special guest in future every day i cannot even sit in my chair i'm so

excited dan rochon all the way from beautiful virginia dan it's an honor to have you on the show thank you so much for taking the time and what I'm encouraging for you is to focus on who you're being because that's your foundation. And when you focus on that, you're going to find that you do activities that are going to lead to the outcome of having whatever it is in this life that you're looking for.