No Broke Months For Salespeople - From Rejection to Results: Mastering Sales Inputs for Predictable Growth

Episode Date: May 12, 2025

In this episode of the No Broke Months Podcast, Dan Rochon breaks down the three core levers of sales success—frequency, audience, and messaging—and explains why most agents fail by ignoring the only one they can fully control. Dan shares a behind-the-scenes look at his personal outreach strategy for his upcoming Simon & Schuster book launch and challenges listeners to rethink their habits, hiring practices, and how they show up in business and life.What you’ll learn on this episodeThe 3 things that determine sales results—and which one you're fully in control ofWhy rejection is your best friend in salesThe difference between input-driven vs. outcome-driven sales performanceHow Dan plans to reach 50 top podcasts (and what that means for your business)How knowing your personal values, beliefs, and standards will make you a better recruiter, leader, and humanHow to stop letting rejection feel personal and start letting it fuel your growth.How to tell if a potential hire is aligned (or if you’re setting yourself up for future friction).Resources mentioned in this episodeCPI Facebook Mastermind Group: Free community accessTeach to Sell (Preorder Page): Dan Rochon’s upcoming book on influence without sellingNLP-based Teach to Sell Scripts: Coming soon to CPI on-demand library To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Now, I don't want to throw anybody out on the spot here, but using those three criteria, if I was to ask you, how's it going, that's what I'm asking. None of which is focusing on the result. Because when you recognize that the result just comes, but the results comes when you focus on the activity and guess what, it's going to be much greater than 10 times harder than what you think. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people,

and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. Good morning, everybody. Somebody tell me something good.

Good morning. Good morning. What you got good going on? I knew they're still working on calls and making things happen, so still working hard. All right. How's that going? In between. Got it. How's that going? In between. Got it. Trying to convince people, you know, be able to talk to them, understand where they are and what we can do to help them out. Okay. The

good thing is I got somebody who also wants to buy, but there's a lot of blacks. So we working on it and she seems to be coming along. So we see how that goes. Can I give you a suggestion? Sure. Okay. So in sales, there's only three possibilities of actions that would cause you not to reach your goals. And it could be one, two, or three of these three things. Okay.

Of these three things, there's one that you have the easiest control over. You have control over all three of these, but there's one that you absolutely have control over. So what the three things are, and let's see, last to me if I ever email this to George because he can't take notes right now, everybody else can write these down, but the three things are how often you're saying it, who you're saying it to, and what are you saying. So the first one is number one is how often are you saying it. Number two is who are you saying it to, and number three is what are you saying. So in sales, it's only one or more of those three things that cause you to hit your goals or not hit your goals. And of those three things, there's one that you always have control over,

which is how often do you say it? So when I asked the question, how's that going? You're probably answering it based off the outcome and not based off of the input. And you're saying, well, the outcome is so-so. It's not quite what I want it to be, but you know, it's okay. But here's the difference. If you measure when I ask that question, how's it going based off the input, you can clearly answer it with definitiveness, meaning basing about how often you're saying it in my spending one to three hours every single day soliciting business? That's a very, very like matter of fact,

you're either doing it or not. And if you are doing it, then when I asked the question, how's it going? You say, it's going fantastic. I am making the calls every single day without concern of what the outcome is. Now, if you are making the calls every single day, then you move on to the next of the three things,

which would be, who am I saying it to? And you could absolutely improve your results by choosing who you say it to. So for example, a for sale by owner is much more likely to want to hire your services than if you used to go knocking your neighbor's door. That being said, a for sale by owner is going to be more resistant to you as well. All right, so there's different things here to consider. An expired listing. Expired listing could be more likely to hire you than your neighbor.

That being said, who the hell wants to call an expired listing besides me? And Ellie, thank you Ellie for all your work that you do. Right? But most people don't want to do that. And I get that, right? It is what it is. But again, if you're not hitting your results, if you are making the call to one to three hours a day.

So who am I calling? How can I improve the likelihood of whoever I'm calling that's going to need my services? It's not just expires and fizzles, by the way. Maybe you have an online sales funnel and you're like Terry, where you're getting people for a first time home buyer class. So are they more likely to use your services than some random person at the mall? Absolutely. Okay. So that's the second piece. Who am I calling? How can you improve the likelihood

that they're going to need your services? And then the last, this comes with experience, but we can all improve it, which is what am I saying? In other words, that's your scripts that you're using. All right, so are you saying the right thing to somebody? My best advice that I have in regards to what am I saying is just simply ask questions. Use the CPI model to remind you what the CPI model is is being rapport, which is connecting with somebody's energy, ask adept questions, and actively listen. Without any script whatsoever, those three things right there you have ability to do. Now watch out because in the training program, we're going to be releasing a series of

Neural Linguistic Programming scripts using the Teach to Sell methodology and we're going to be releasing that both on the CPI mastermind on Facebook which has a couple three or four thousand people that are members. Hopefully you're members of that. Les will put in a link here if you're not and it will also be produced on our membership area where you access the on-demand training. So those scripts are going to be released for you., so again, how often am I saying it? You're in complete control of that. Who am I saying it to? What am I saying? So now I don't want to throw anybody out on the spot here, but using those three criteria, if I was to ask you how's it going, that's what I'm asking. None of which is

focusing on the result. Because when you recognize that the result just comes, but the results comes when you focus on the activity, and guess what? It's going to be much greater than 10 times harder than what you think. You're going to have to call at least 10 times more people than what you think. You will get rejected at least 10 times more so

than you can ever imagine. Understand that. The best leaders, they don't sell. least ten times more so than you can ever imagine. Understand that. Pre-orders are open now. Lock in your copy to visit www.teachtosellbook.com That's teachtosellbook.com and Clay Bodice says you're never gonna see again. Your future followers are waiting because people don't want to be sold. They want to be led and it's your time. You guys got that? I'm launching the book. You guys know I'm launching the book Teach the Cell. It's gonna be published by Simon & Schuster. And what I'm doing right now is I'm looking to get connected with A-list celebrities.

For them to be able to help me promote the book. And what I know is we're estimating 2-3% of the people that we contact will actually interview me or help us in some way or another. So if I want to get 58 plus people to be able to promote me, what does that mean? How many attempts do I need to take 50 A plus people to be able to promote me, what does that mean? How many attempts do I need to take at call it two and a half percent? We already have the math worked out, but I'll do it again real quick. And then we'll get into the lesson.

So two and a half percent point zero to five divided by 50. So that's how many we want. I did that wrong. 50 divided by point zero to five. All right. Anybody want to guess how many people I need to contact for me to get 50 podcasts? About 25. 2,000.

Okay, that's 2,000 outreaches for me to get on 50 podcasts. So when you guys hear a year from now, when you hear me on these really, really high-end podcasts, you know, most people would think, oh my goodness, that was like, you know, nobody's going to look at, he had to ask had asked 2000 times. You guys got that? Yep. Real estate sales is no different. You want to have no broke months for almost 20 years.

That's a whole hell of a lot of rejection. And that's what people don't tell you. They tell you about their successes. But the reality of it is this is a rejection sport. And the more you get rejected, the more you'll have the outcome. And the challenge that we have is we get rejected we think we suck or we think the system sucks or we think the opportunity sucks but the reality of it is is no that just is what it is all right i don't know what made me go on on that today but hopefully that was helpful and useful for you

guys we got a lesson for you that wasn't it let's roll let's see what the lesson is Let's see what the lesson is. Music Congratulations! You're about to learn how to be able to hire, to build your organization, to be able to scale in a way that's predictable. So you can find the people that are going to help you and not hinder you. Before we dive deep into how to find other people, I'm going to start with you understanding a little bit more about yourself, your goals, your vision, your mission, your values, your culture, you know the way you like to be treated,

the way you want your company to treat each other, and then we're gonna jump into the keys to success, the steps for you to be able to get into the steps. Before I give you the proven method of a step-by-step of how you find the right candidate to attract them to your business, to hire them, to set their expectations etc. So as you go through this this section right now you know the before you hire section I want you to understand that this is the foundation because you have to understand who you are before you can attract somebody else to you so they can compliment your weaknesses and they can supplement your strengths. And so I really want to encourage for you to really do the work in these exercises.

It's not heavy lifting but it is vital. It's important. It's something that you may have to take a little bit of time to contemplate but it's the foundation. Okay? So when you get this foundation of who am I? What's my vision? What's my values? What's my beliefs? You know, what's the culture that I want to be able to create and the way I like to treat people? Then you're going to be able to then increase your

odds of finding the right candidate to be able to work with you. All right. So that is a preview of coming attractions, but we're going to work on that today. All right. So let's do this. Let's go through a little bit of an exercise. So I talked about in that video, I talked about your values, your belief in culture are the two, three things that I talked about. And this is really a setup when you're hiring a virtual assistant or you're talking to a lender or you're talking to a title company or somebody you're going to partner in business, but it also works, guess what?

In real life, I look at business as sort of like this Petri dish of amplification of everything that you learn in business helps you in the real world, right? Like helps you in other areas. You know, if you want to be able to have better relations, I'm going to tell you my daughter yesterday, she's home from school today cause she's not feeling well. But my daughter yesterday, she's telling me about a friend and a friend wasn't treating her well. And she told me that she said they expected, my daughter's 14, by the way,

she sets the expectations of her friend in a way that she says, listen, I wanna be your friend, but I can't be your friend if you do A, B, and C. And if you wanna be friends, I'd love to do that, but you'd have to change A, B, and C. And if you're not willing to do that, then I'm not going to be able to be your friend. And the A, B, and C were things that weren't nice, right? So she wasn't being critical or anything like that.

She was being mature. And she shared that with me yesterday, and I was just like, oh my goodness. That is so amazing, right? Because my daughter understands what her values are. She understands what her beliefs are, and She understands how she wants to be treated. Okay, so this works in real life and it works whether you're 14 or 44 or 84. All right, I think I got everyone's ages in there. We're somewhere in between all that, right? All right guys, thank you for joining me today. I'm gonna wish you until the next time have the best day of your life. Be grateful, make good choices, go help somebody and God bless y'all. Talk to you guys soon

Hey there, NoBrokeMonth's listener. I've got some exciting news. We just passed 375,000 downloads For the NoBrokeMonth's podcast and I could not have done it without you I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling.

Share the show with them. Let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broken month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need it. Until the next episode, have the best day your life. Be grateful, make good choices, go help someone and share the show with a friend. God bless you.