No Broke Months For Salespeople - How Do You Stand Out With Your Competitors

Episode Date: January 19, 2024

How Do You Stand Out With Your CompetitorsReal Estate Coach Dan Rochon from No Broke Months for Real Estate Agents discusses how to stand out from your competition.Dan explains that you must create a value proposition so your clients can know who you are and what you can offer.Learn how to stand out with your competitors in the latest No Broke Months for Real Estate Agents episode.  To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

When you be that person that you create as your value proposition, people will know that's who you are. Then you can deeply understand who they are, what their concerns are, and now you can make more sales. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is No Broke Months. My name is Dan Roshan. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months.

Thanks for joining me. Enjoy the show. How do you stand out with your competitors? Real estate coach Dan Rochon from No Broke Months for Real Estate Agents discusses how to stand out from your competition. Dan explains that you must create a value proposition so your clients can know who you are and what you can offer. Learn how to stand out with your competitors in the latest No Broke Months for Real Estate Agents episode. So your mission is to identify how do you stand out from your competitors? Why should someone choose to work with you? What will help a buyer to avoid a problem in transaction? Let me give you option A.

Option A is here's all the experience that I have. Here's why people choose me. Here's why you should hire me as your agent. That's option A. Option B, I'm most interested to know about your deep concerns. I'm most interested to know about what causes you to have, you know, to be awake at night as you think through this process. What are you feeling? So option A is all about me. Option B is all about them. Which of those options do you think is of better value? All about them. All about them. OK, so as you understand and you put your value proposition together, yes, put your value proposition together. Yet. When you put your value proposition, I'm going to ask that you be that person rather than tell people that you're that person. You guys see the difference there? When you be that person that you create as your value proposition,

people will know that's who you are. Then you can deeply understand who they are, what their concerns are. And now you can make more sales. And what your job is, is to deeply connect with the buyer. So what's the CPI communication model for deep connection? Who knows that? Building rapport. Building rapport. Building rapport.

Being the authority. Ask adept questions. Actively listen. Okay? Build rapport. Ask adept questions. Actively listen. Make sure that you internalize that.

Put that up on your corkboard behind you, just like what I put, home sellers are often scared about relocation, nervous, anxious, et cetera. And by the way, how do I use that in real life? When I'm having a conversation with somebody, I'm literally looking at those notes right behind my keyboard here. And I say, you know, some of my other buyers, sometimes they're stressed about money when they go through this, or sometimes they're just anxious or nervous. That's probably not you, but that's, you know, maybe it is. What are you experiencing right now? Okay, and then you're going to use that to be able to get to them,

to be able to drive deep into this. So we started the conversation with what are they most likely experiencing? And now we're giving you the CPI communication model to deeply connect with them. So you use these two mechanisms to be able to connect with them at a deep level. Understanding what they're probably experiencing. They're probably scared about relocation, nervous, anxious, eager to get going, concerned about the transition, worried about their kid's school, apprehensive about a new job, stressed about a relationship, thinking of potential gain or loss, sometimes often emotionally attached to the property that they are leaving, having many

memories that are associated with the home or tense about money. Did I just rattle those all off? No, I read them off my list. It's right behind the keyboard here. So I'm present to what they're experiencing. OK, and so then I develop rapport. I ask them a lot of questions, which are going to revolve around those components that I shared with you, and I'm going to actively listen to them.

Thanks so much for listening to the No Broke Months podcast today. Until the next show, I invite for you to be grateful, make good choices, help someone, have the best day of your life, and go find a listing.