No Broke Months For Salespeople - How Hosting Events Turns Strangers Into Clients

Episode Date: September 20, 2025

What you’ll learn in this episodeWhy education-based events build authority and trustThe difference between live and online events—and when to use eachHow to design engaging webinars and seminars that answer your clients’ top questionsHow charity events create community connection and business opportunitiesReal-world examples of impactful events like Toys for Tides and KidBiz exposHow to host industry conferences that position you as the expertHow Teach to Sell transforms events into sales systems that build lasting relationships To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

When you teach your audience, you're not just sharing your knowledge, but you're building trust. You're establishing yourself as an authority in the field. The benefit of using teachers and sales is going to transform your audience from being passive and being engaged. You're going to create a deeper connection, and that's going to drive sales. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurship. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success.

In this episode of the No Broke Months for Salespeople podcast, Dan Rocheon breaks down how you can leverage events to grow your business using the Teach to Sell approach. From webinars and seminars to charity events and industry conferences, he shows you how to use education and giving back to establish authority, build trust, and create lasting client connections. My name is Dan Roshin. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have No Broke Months.

Thanks for joining me. Enjoy the show. And you can leverage events to be able to grow your, your business, how you can showcase your expertise and attract prospective clients through using Teach to Sell. When you teach your audience, you're not just sharing your knowledge, but you're building trust. You're establishing yourself as an authority in the field.

The benefit of using Teach to Sell is going to transform your audience from being passive and being engaged, and you're going to create a deeper connection. and that's going to drive sales so here's how to do it the first thing that you could consider to do is an education event so think about the most frequent questions that your consumer ask of you whatever those may be those questions are questions that the general public do not know that you know because you're an expert at what you do you can put together an educational event whether it be a webinar or a seminar or live to be able to teach that to the consumer Now remember, when you're considering a difference between whether you do it live or do a webinar, one handshake is worth at least three hours of online content.

So if you could do it live, do it. The downside to doing it live is that it's one and done. See, when you're consuming this content, you can share it with your friends, with your colleagues and your coworkers, and they can benefit from it as well. So I could do this one time and I could teach tens of thousands or millions or hundreds of thousands of people. So how do you put this together? So for example, let's say that you have a home gardening business. You can put together a webinar such as sustainable practices in home gardening. This is where you can provide actual insights to beginners and enthusiasts.

And it will position you as an expert. But it will also, you know, address the common questions in the gardening community. When you're able to give back to the gardening community, if that's your business, guess where they're going to go and buy seeds for their plants? Guess where they're going to go for, you know, landscape and those types of things, they're going to go to you. Another example could be something like a monthly seminar like healthy meal prep for busy professionals. So if you're in the food business, you can put together something like this to be able to offer valuable content where you're educating your audience and building credibility and trust. So again, when they know how to have a, you know, a plan for healthy meal prep and they're a busy professional, guess what? They're going to come to you for their food

and for their needs. Charity events. I love doing charity events. It's one of my favorite things to do because not only do you give back to the community, you position yourself as somebody who cares, because if you're going to do a charity event, you probably do care. It's a fantastic way to be able to enrich your community and also attract businesses. For example, one of the things that I do each year is a Toys for Tide event, every holiday season. This is where guests will come and they'll donate toys and we create a festive atmosphere. We bring the community together. Santa Claus comes out. We give chocolate to people and we're able to really have some fun. And everybody that gives a toy, guess what they get? They get a Christmas tree.

or a holiday wreath so in exchange of me giving a holiday wreath or a christmas tree which oh by the way is an investment of money i'm able to give back to the community so you may be thinking like oh my goodness dan this much be expensive it is and i can track back 70 000 of closed business to one participant and i'm grateful for that you know big chunk of business but what i'm more grateful for is that same person that i got that 70 000 worth of business from came to me one of one of the events as he said to me it was a husband or wife with their kids and he said dan thank you for being a part of my christmas tradition so i didn't realize we've been doing this for 10 13 years something like that i didn't realize that we became a part of people's christmas traditions

so guess what when they think about my service when they think about a need guess where they're coming. They're coming from the guy that's a part of their Christmas tradition. Other ways that you can do this is I've got a friend of mine who does a youth entrepreneurship exposition. And this is where young entrepreneurs, they showcase their products. So he's got a business that's called KidBiz. And an impactful way that he's done is he runs a program that he has a quarterly event at a local high school where he'll bring young entrepreneurs to showcase their programs.

products, to be able to really foster a supportive community where they can thrive, they could connect. His events have attracted local and national media attention. This provides him with the exposure, it would typically cost tens of thousands of dollars. And as a result, he's expanding his efforts to financially support even more young innovators. Now you could consider using other events to be able to showcase yourself and your expertise. So you could do networking events or conferences that are tailored to your industry. For example, an annual summit on innovations and sustainable business practices could be something

that if that's your business, you can bring together experts and clients creating a platform for knowledge, for sharing, and for collaboration. When you are the person that's hosting these events, whether it be educational or charity or industry conferences. When you're using Teach to Sell to be able to impart not just your knowledge, but you're able to then build lasting relationships. You're able to demonstrate your value and create meaningful connections. And as you do this, the benefit of using Teach to Sell is that it's going to empower you to influence your audience effectively. It's going to guide them towards you. It's going to guide them to the actions you want them to take and it's going to

genuinely address their needs. So I recommend that you consider to start planning your events today and watch your business thrive. Hey there, No Broke Months listener. I've got some exciting news. We just passed three hundred and seventy five thousand downloads for the no broke months podcast and i cannot have done it without you i am beyond grateful for every single listener who tunes in daily takes action and shares this journey with me now with you and i let's take it a step further if this podcast has helped you imagine what it could do for another salesperson who might be struggling share the show with them let them know there's a way to create consistent and predictable income

because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best favorite life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.