No Broke Months For Salespeople - How I Built a Million-Dollar Business with a Remote Team

Episode Date: May 28, 2025

What separates the hires who stay for six years from those who quit in 90 days? In this episode, Dan Rochon shares powerful real-world lessons on hiring, retention, and leadership. You'll discover how to lead virtual assistants with clarity, how to build loyalty, and why time is more valuable than money when scaling your business. Plus, a look inside Dan’s mission to sell 40,000 copies of Teach to Sell—and how his team is making it happen.What you’ll learn on this episodeRetention is predictable: most team members don’t last 90 days, but those who do often stay for six years.Growth isn’t for everyone: many people reject personal development, and that’s okay. It helps filter for the right fit.Hiring is a 50/50 game: even with careful hiring, 50% might not be a fit. But the right 50% will stay long-term.Virtual assistants need a roadmap: give clarity, structure, and leadership not just tasks.Leadership is partnership: don’t just assign goals; co-create the plan and give them the tools to succeed.Time is more valuable than money: trade a little money to get back your time and reinvest it wisely.Scaling requires leverage: leverage people, processes, and time to grow beyond your limits.Metrics matter: Dan shares his exact investment-to-return model using showing agents to close contracts.Culture drives retention: people stay where they feel supported, guided, and aligned with a bigger mission.Certainty creates magnetism: Dan’s confidence in his 40,000 book goal inspires belief and follow-through.Want to Lead With Clarity and Build a Team That Lasts?Teach to Sell goes beyond traditional sales—it's about becoming the kind of leader people want to follow. If you’re trying to scale with virtual assistants, build loyalty, or create a mission-driven team that sticks, this book gives you the mindset and frameworks to do it right.👉 Preorder now: https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeTeach to Sell Book: Dan’s upcoming book, teaching how to influence by helping others think clearly. Launching February 2026.Virtual Assistant Framework: A model for onboarding, training, and retaining remote talent with structure and leadership.Metrics Model for Showing Agents: Dan’s cost-per-contract analysis to measure ROI of leveraging buyer agents. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

we can say that this for certain see many people don't want to grow. So if you don't want to grow, I'm not the right fit for you. That's just the reality of it. All right. And if I'm not the right fit for you, then you know, we shouldn't be in relationship. That's not me, not anybody else. Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, businesspeople and entrepreneurs.

As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. Jolene then started a company where she's helping people to be able to understand Go High Level, which is a CRM, everything, whatever, right?

It's like all sink, but nuts and bolts sink everything. And so now Jolene has her own company and she also has a company doing t-shirt and printing as well. So she has a couple companies. That happens around the six-year mark and when that happens, I'm so freaking proud and so grateful and I know I've done my job. Okay? It always happens, but that typically is that's my intention. So when I have somebody coming into my organization The odds are they will not hit the 90-day mark That's the odds

Yet for those that hit the 90-day mark the odds are they'll stay for at least six years now Why is it that they won't hit the 90-day mark is because just like what Arno and Raymark were sharing about people being welcoming people, people being in a position to be able to help them grow, to help them learn, etc. It's just not me. By the way, it's the entire organization. Okay, but here's the thing. Most people, most human beings. In my observation, and I hate to say this, but most human beings don't have the desire to grow. And maybe I'm wrong.

I don't want to be attached to that. So maybe it's just my experience and it's just the people that I've met in my life. Maybe I'm dead wrong on that and I hope that I am. But many people, we can say that this for certainty, many people don't want to grow. So if you don't want to grow, I'm not the right fit for you. That's just the reality of it. All right. And if I'm not the right fit for you, then, you know, we shouldn't be in a relationship. That's not me, not anybody else. And even though we're critical about who we hire, and we're very, we take a lot of great strides of who we hire. In the last two weeks, Arnold, since you've been here, how many people have you seen? Is he still here? I think he dropped off.

Ellie, bring another person here. Ellie, in the last couple of weeks, how many new people have you seen come into the organization? Do you know? I think that's three. How many of those people are in this call right now? It's the same people I can't see right now in the zoom. I think we got two. Two? Who is that? Arno and who else?

Arno and Josh. Right. Josh. Yeah. Arno and Josh. Yeah. So it's been more than three. I think it's been three just for Josh's role. Josh will be the fourth. Okay. That's okay, Arnaud. So four people for one person's role.

And Josh is still, and Josh, you're doing a great job so far. Keep up the work. Keep doing what you're doing, and we're going to grow together. Okay, Josh, you good with that? Yes, then. So the reason why I'm sharing this with you is because I hope that I'm demonstrating to you the way that you could approach working with virtual assistants. So instead of working with them as, and this is what most real estate agents do, and probably most people that use virtual assistants in different businesses, is you basically, most people give them a task. I want to do social media posting. And then they give them the task and they say, go to it. And they don't give them any further instruction. Josh, you've been with us for how long? And you've been with us for how long I? Think it's been

Two weeks already. All right. Yeah two weeks. And so Do you and do you have clarity as you grow and I know that there's a lot to discover but thus far Do you feel is what's your feeling? Just what are your feelings? That timing I'm freezing. I think I'm still adjusting in the adjusting phase. Okay. Do you feel that? I think I'm still in the adjusting phase and... I think his internet's spotty. Okay, Josh says he's still in the adjusting phase.

The question I wanted to ask Josh, particularly for Josh, is do you feel like your tasks are mapped out even if you may not understand them all yet, do you feel that they're mapped out? That's the one question I wanted to get to Josh. All right, Josh, don't worry about Josh. You're in and out. I'll just go ahead and talk. Okay. You're good.

This is Josh's job right here. So I'll ask the audience. Do you feel like this is mapped out pretty well for him? So this is his, and what Josh's job is to sell 40,000 copies of Teach to Sell. Why top performers never sell and what they do instead which is going to be published by Simon & Schuster in February 2026. This is the promotion that we're doing prior to the launch of the book. That's the timelines. These are the pre-orders. Thank you for all of you who have already pre-ordered.

Oh, by the way, Rachel, you got a cheaper price, just so you know, prices have raised. And so these are just relationships that we're putting together of high-influenced people, mid-tier podcasters, past podcast guests, shows that I've been on, top influencers, top influencers don't have a podcast, people have done Ted Talks I want to relate to, book reviewers, we haven't gotten to that yet, awards, book clubs, university connections,

television, radio, and print. Now, we're still putting that all together. Let me ask the audience, does it seem as though if I've taken some effort and some time to be able to give Josh the guidance to be able to perform expertly in his role? Right? You guys see how I have the responsibility in that rather than just say, hey, Josh, I want to sell 40,000 books. Go do it. Which is what many people do. So that's a partnership on my end is sitting there giving you the frameworks, the guidance to be able to do that. And of course, it's not just Josh doing that. We have other people that are coming in doing spot type of project, collecting data, that

type of stuff. And really where we are in the process right now is we're really in a process of collecting DAB. That's really where we are right now. The best leaders, they don't sell. They teach. They build trust. They change lives. Teach Yourself is going to be published by Posto Press and Simon & Schuster. It's going to show you how to lead with influence, to lead the old way of chasing behind. Pre-orders are open now. Lock in your copy to visit www.teachtosellbook.com. That's teachtosellbook.com. And Clay Bodice says you're never going to see again. Your future followers are waiting because people

don't want to be sold. They want to be led. And it's your time. And by the way, Teach to Sell is a brand new book that's coming out in February 26th and 2026 that flips everything that's going to show you how to influence. It's what the top 1% of people do to influence, which is to be able to demonstrate to others how to think so they can get what they want, which will then lead them to feel inspired to be able to follow your lead. And that's what Josh's mission is to help me spread the word.

And why 40,000 people? Why is that number important? That number is important because it takes 20,000 books two weeks in a row to get in the New York Times bestseller. When I get on the New York Times bestseller, I'll be positioned to be able to sell a million books next year. And when I'm able to sell a million books, that's a million people's lives that I'm going to be able to impact. You guys hear the certainty in my voice, in my being, when I say that? No fear, just certainty. I know I'm going to do it. I'm committed to doing it. Am I attached to it? No, but I'm committed to doing it. How am I going to do that? I just show you the plan. The plan as I showed you is pretty extensive. All right. What are your about today about using a virtual assistant and what you learn from some of the people that sure that talk to you.

I know we had a couple of people have to drop off there. What are your thoughts? What are your feelings? What are your a-hahs? Who has feedback? I just think it's great to have delivered your time like that. For example, yesterday I used Shawamie which I don't a whole lot, but I've started more and it was a place out in Shenandoah. So those of you who would it would have been a hike. Yeah. There showed them two houses, came back,

we wrote a contract. So worth it. How much did that cost you? He's been a virtual assistant, but still just levering in stuff. No, that's exactly what we're talking about. How much did that cost you? What was the investment?

A hundred bucks. A hundred bucks. And what I, so I'll give you my metrics. Maybe a little bit more. I actually have the metrics. My metrics cost me $500 per contract accepted using showing agents. So what that means is that there's times where somebody will go out and there'll be $100 and they never write an offer or they write an offer doesn't get accepted and then they end up not buying All right, that happens right you're negotiating your contract right now, right? It hasn't been accepted yet or it has been correct

Okay, so in Shenandoah, you probably have a much better shot of getting your odds of getting to accept. They're pretty high Without saying any commit any percentages about how much would that how much compensation would you earn about? Let's see so probably about 15. 15 000. Does anybody here want to give me a hundred dollars and I'll give you 15 000 in return? Is anybody not going to take that? That's now it's not always 100 for 15 right? Yeah I'll do it here's the thing I'm not offering that anybody just so you know okay but that is an investment where you're trading money for time how much time would have taken you Rachel to have shown that would have been a pretty much three quarters of a day right yeah it's a two hour drive out there so yeah two hours out there one

hour there two hours back five hours back, five hours, minimum, minimum five hours, that's pretty much the entire day. So for $100, she got five hours back. Now with that five hours, she could spend it with her daughter. She could spend it working on her business in her business. She could spend it doing whatever the heck she wants to do with that five hours that either fulfills her spiritually emotionally physically Relationally, I don't know if that's a word out. Maybe I just made that up. I don't know big Lee I'm just using Donald Trump words now, whatever she wants to do she can invest her time for me

If it's during the work hours, I'm gonna invest invest that time into building my business or working in my business. The eight hours within my, and if it's outside the work hours, I'm going to invest it into either my physicalness or my relationships. Right. And that's broad, broad strokes. Right. But it's just giving you an understanding of if you are willing to scale and when you're willing to scale of what you can get in a return, right? Your assets that you have include money and time. My belief is that time is a greater asset than money. And my observation is that most people

look at it the other way around. Now, I mentioned when we started that I've mowed my grass yesterday. It took me three hours and I still have another two hours left. It would have cost me about $300 to hire somebody to do all that. Would that have been a good investment of my money? Absolutely. So why did I choose to do it? Because for me it was a break.

For me I was listening to a podcast, actually a book, I was listening do it? Because for me, it was a break. For me, I was listening to a podcast, or actually a book, I was listening to an audio book for three hours, just zoning out. It was rest for me. If it would have felt like labor to me, I wouldn't have done it, no way. I would have taken the $300, gotten somebody else to do it, and I would have went and made money.

So just about understanding the choices that you make. And most times I don't, I rarely do I remove my grass, just too much of a hassle. All right, guys, oh, we're one minute late, one minute over. Thank you so much for your time today. I hope that this was useful and helpful to you, even if it is just to sort of open up your eyes to the possibility of how you can leverage and you can leverage in all types of places. Get somebody to mow your grass get somebody clean your house Whatever the case may be My recommendation trade a little bit of money for a lot of time invest that time into making more money. That's the recipe and

You can also invest that time in other things that are important to you like relationships spirituality physicalness that type of thing Thank you so much. Have the best day of your life. Be grateful. Make good choices. Go help somebody. And God bless you. I'll see you. Hey there, No Broke Months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast. And I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me.

Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until

the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.