No Broke Months For Salespeople - How I Stopped Wasting Time & Built a 6-Figure Business
Episode Date: March 28, 2025In this episode, Dan Rochon breaks down the power of structured discipline and how it leads to true freedom in business and life. He explains why scheduling isn’t just about time management but abou...t integrity—whether with clients, family, or yourself. Dan shares how he structured his business to create consistent success, maintain work-life balance, and overcome common roadblocks like self-doubt and client hesitation. He also tackles the fear that holds people back from taking action and provides a clear roadmap to push through it.What you’ll learn on this episodeFreedom comes from discipline; structure your time to create balance and success.Lead generation, client conversion, and negotiation are your full-time job; planning is your part-time job.Integrity in scheduling builds trust with both clients and family.If clients hesitate, it's usually due to fear: uncover their motivation before they reach that pointWriting down your schedule improves execution; don’t just keep it in your headSuccess comes from proactive client communication—reach out first, don’t wait for them to call youAsk yourself: "What’s the one thing I can do that makes everything else easier or unnecessary?"Overcoming fear starts before the moment of decision—ask the right questions earlyCommitting to your plan and following through leads to consistent, predictable incomeResources mentioned in this episodeCPI Community: Join a structured program for sales success and business growth To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon
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So to make that work on the other end, you have to do two things.
As one is you have got to make a commitment to them.
And then two, you have to stay true to that commitment.
And then I guess the third thing is, is you didn't have to be able to
allow for them to understand what's in it for them.
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This individual fought me on this situation for a long time and now they're making $3,200 a month,
which is not enough money. He's single by the way. So, how is a yes, but how, especially when
you're married as well, your wife complains about the lack of quality time spent.
How do you get your spouse on the same page? Well, the same way.
So how and so the exact same way, when you explain to your spouse that you love them,
that you care for them, that you want to be able to support them.
And the best way that you could do that is by committing X amount of hours throughout the day
to your business,
and then Y amount of hours a day to spending time with them.
See, it's not an either or, it's a both and.
But guess what you have to do?
Going back to like when I was with my daughter
during the pandemic if I would not have spent that one hour like let's say I had
a client call and the client call started at 1145 and that client call
would go till 1230 was I within integrity with my daughter not at all
because I told I'd be off from noon to one spending it with her.
So to make that work on the other end, you have to do two things.
As one is you have got to make a commitment to them.
And then two, you have to stay true to that commitment.
And then I guess the third thing is, is you didn't have to be able to allow for them to
understand what's in it for them.
So for example, my daughter, when I said to the sweetie,
from nine to noon, I've gotta work,
from one to six, I've gotta work.
What's in it for you is the other times I'm not working,
I'm spending that with you.
And Melinda says schedule everything.
Dan would say to do two things,
schedule everything and then follow your freaking schedule.
Because a lot of people schedule stuff and then they don't pay attention to it.
That's the problem. Les or somebody on the team, Les or Colleen, I hesitate to
ask Colleen. When I'm lead generating, am I available for client care? No. Did you
have to think about the answer that question at all? No, then and when am I lead generating? Mornings. Yeah from 930 to 12.
Yeah, here's the reality of it. Do I perform a better service
for my clients because I'm focused from 930 to noon? I'd
say yes because from one to six, guess what I'm doing? I'm
serving my clients. Okay, my clients here for me five days a week
again
What does my clients hearing for me five days a week? What does that provide for me?
What do you guys think that provides for me and?
What does that provide for them?
Any client that I have they're gonna hear from me five days a week. What does that provide?
Do you think that they feel satisfied with the care of car that they're, they're going to hear from me five days a week. What does that provide? Do you think that they feel satisfied with the care of that they're getting? Do you think I get many phone calls from them?
Not a lot because I'm calling them first. That's why I just said what I do,
which is what we can all do. Okay, so you add an assistant in there. Now you're at
seven to ten. But again, you have a responsibility. If you add an assistant in there, now you're at seven to ten. But again, you have a responsibility if you get an assistant, what's your responsibility?
Your responsibility is to do your job.
What's your job?
Lea Generate, Convert leads to meet with you, go on appointments to get hired and show homes, negotiate and practice your script and role play.
That's your job.
So you got a responsibility for doing your job and letting your assistant do her job or his job. Now, again, client care is very, really important.
So for seven to 10 conversations, I'm at seven to 10 touches a week.
I'm actually calling them twice a week.
So does that allow for me to have a lot of time?
Absolutely.
To do my job.
Does it allow for me to be able to exceed their expectations
and communication?
Absolutely, because I'm touching them
seven to 10 times a week.
I've got a rule on my team.
If a client ever calls me, it means we didn't do our job.
Okay, so that means that we have to be proactive
that we're calling them first.
Hey, hey, salesperson, are you struggling to close deals or struggling
to gain trust or you struggling to create consistent and predictable income?
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All right, so what could possibly get in your way of doing what I'm sharing with you right now
and what could you do about it and what benefit do you see that you can have by focusing your time?
What's your feedback?
Your advice was very helpful. Dan.
I need to I need to really write down my schedule and that's something
that I haven't done.
Well, time is like I have it in my head, but I haven't actually put
it down and time blocks.
Well, so let me ask you a question. Yeah. like I have it in my head but I haven't actually put it down in time blocks well so.
Let me ask you a question. Yeah. And I know they answer this question and I think it would be apparent when I ask you this and you can feel free to answer it out loud or not it doesn't matter.
Yes. How does having that in your head and not writing it out how's that how well is that
working out for you?
It's not working out as well for me, but the problem is, and this is where I got it. This is the brain rewiring that I have to do is I'm like, it takes time to write it down.
So I feel that I'm actually like wasting time to write it down when I could be doing
something else.
So that's the rewiring that I have to that I have to do with my brain.
Yeah, I got a suggestion for that.
I gave you your five things write that down.
That's what put in the thing.
The five things that's your job description lead generate convert the
leads to meet with you go on appointments get higher show homes negotiate
practice script and role play.
But here's the thing in real estate sales.
What we have to look at is which of these things is going to be your full-time
job and which of these things you're going to be your part-time job. which of these things are going to be your part-time job?
Yeah.
For me, and this would probably want to work for you, Howlin, but then you got to figure out how to make it work for you.
For me, my full-time job is the five things I just mentioned.
Correct. Correct.
My part-time job is taking the time to think through of how do I organize my schedule.
Right. Okay. So both jobs exist. Okay. But I make sure that my full time jobs doing the work and then my part time job is planning.
The strategic planning basically. I got a part of my part time job. Right. And so then when do I do my part time job? do my part-time job at five in the morning or at nine p.m at night got it after my daughter's sleeping or before she wakes up
got it okay now you may have multiple part-time jobs and if that's the case then you just have to
manage to say okay then I would say ask yourself the defining question, which is what's the
one thing that I could do such that everything else becomes either easier or unnecessary.
So if anybody here is having a problem of what to do first, ask yourself that question.
What's the one thing that I do when I do it, everything else becomes either easier or unnecessary.
And if that is blocking your calendar then do that first
but do that during your part-time job
Understood. Thanks, sir. Is that helpful? Yeah. Okay. Good. Yes
All right, who's next?
I think i'm this
Okay, what you got?
Everything you said i've done my oldest child is 18 about to go to college
and you said I've done. My oldest child is 18 about to go to college and my wife doesn't even bother me if she knows I'm going to make the effort to get things done. She is so supportive. But I think
the thing with me is myself. Sometimes I don't believe in myself to do what is right. And I told
you last week, if you give me a chance, I'll be able to do anything for
anybody or help anybody get where they want to go to. I just heard about your thing with
your daughter, which is perfect. I love that. I didn't know that even during the pandemic,
my kids were good with me doing whatever I have to do. So in my head, I'm just like Alan said, in my head, I have it.
I can write it, but I can't follow through. That's my problem. And the second thing is,
sometimes I have people that I called, I said, oh, we're going to do this. And then I don't have them,
I don't want to say the power, but I lead them to a certain point and they back out and I'm like, what
should I do next?
That's my thing.
When I get them to say, okay, we want to do this, financial money or anything, and we
get stuck, I cannot get the person to push them to the limit.
Okay.
So you're having a challenge with getting somebody to take action,
then you're probably not asking enough questions.
And the questions happen before you want them to take action.
So you ask them the questions upfront so that when they're ready to take action,
you already know the answers of what's going to motivate them.
Yes, sir.
Okay.
So if they're not taking action, it's probably because of fear.
So it's not because of anything else other than fear.
Like if you're with a buyer and they say they want to, and you find them the
perfect home and then you get them to that home and then they say no odds are
it's just, it's fear.
That's all it is.
And if it's fear, you're not going to be able to easily conquer fear in the face of a battle.
You got to conquer fear before you get there. So then when they get to that fear, you can remind
them of what it is, why they're doing what they're doing. All right. Hopefully that's enough there to
answer your question. Was that good for you? Yeah. So far, so good. Awesome. Everybody have the best
day of your life. Be grateful, make good choices, go help somebody.
All right guys.
God bless you.
I'll see you.
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