No Broke Months For Salespeople - How I Went from Zero Sales in 6 Months to No Broke Months

Episode Date: February 18, 2025

Are you struggling to take listings in today’s competitive real estate market? In this episode, Dan Rochon walks you through the exact strategies and tactics that will help you land more listings, create Consistent and Predictable Income (CPI), and build a successful real estate career—without the frustration. Dan shares his personal journey from zero sales in six months to owning a Keller Williams Realty franchise within 18 months, and he reveals the key frameworks that have kept him in business without a single broke month since 2008. Learn how to overcome the fear of rejection and judgment. If you want to take control of your career and generate more listings, this episode is for you!What you’ll learn on this episodeThe importance of learning strategies and tactics for taking listings in the current challenging marketIntroducing the CPI (Consistent and Predictable Income) frameworkExplaining the difference between strategies and tacticsEmphasizing the need for real estate agents to adapt and consistently secure listings and make salesSharing his personal story of overcoming adversity and finding success as a real estate agent and broker, and his commitment to helping others achieve their goalsResources mentioned in this episodeReal Estate Evolution – Dan Rochon’s book on building a real estate business with clarity and consistencyThe Five-Day Listing Challenge – Dan’s free real estate training program for mastering listing strategiesCPI Community – Get access to coaching and live training from Dan Rochon To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

treating people right is the most important thing to me. It's part of my values. So I only want to attract other people who want to treat people right. And that's what we're going to, that's who we're going to attract. Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success. All right. Welcome, welcome, welcome. My name again is Dan Rochon. I am freaking excited that you're going to be on this five-day listing challenge this week, where you're

going to learn how to use your way to take listings in today's market, where I'm going to teach you the strategy. And then in addition to the strategy, you're also going to have the tactics. So I'm going to teach you three tactics. I'm going to teach you three tactics this week, and we'll talk more about that here in a second. You're going to get both strategies and tactics. What's the difference? A tactic is a specific, here's how you do it, whereas strategy is more of a global understanding of, I want to go in this direction, and here's why I want to do that, and here's how I'm going to do it. Whereas strategy is more of a global understanding of, I want to go in this

direction and here's why I want to do that. And here's how I'm going to do that. So you're going to get both strategy and tactics. And I really want you to understand that right now, it is time for you to be able to learn how to take listings in this this market because it's never been tougher in any market to be able to do this year over year we are down in activity year over three years oh my goodness we're down more than 50 you got big data involved you got ai artificial intelligence involved you got technology you got commoditization you've got the economy and you got freaking litigation that's all been settled that has changed our industry it's already changed okay and so we have to be responsible as real estate agents to be able to figure out how can i set this up so that

i can have listings every single month how can i set this up so that I can have listings every single month? How can I set this up so that I can feel comfortable and confident in my ability to be able to make sales? You're going to get that this week. You're going to get both the strategy and the plan. And at the end of this week, not only will you know how, but you'll already be in action to be able to perform. And just imagine what that's going to be able to do for you. We're going to discover why you sell real estate, and we're going to develop a compass of sales. I'm going to introduce you to the CPI framework. CPI stands for consistent and predictable income. And you're going to be able to use the CPI framework to be

able to make sales. And we're going to look at options of how to sell real estate. you're going to be able to use the CPI framework to be able to make sales. And we're going to look at options of how to sell real estate. We're going to dive into that today. And today you're going to choose your way. This week, you're going to have three options. I'll tell you more about those here in a few minutes, but I want you to pick only one of those three. If you think that you're going to be able to in five days to be able to transform your life, and you will be able to, but only do so in an hour of attending a class, then you may want to just sort of do a little bit of a, you know, a little bit of a shake, right? To be able to sort of get yourself, you know, realigned to understand and say,

look, this is going to take some action this week, but I'm going to tell you exactly what to do step by step. You're going to learn whichever way that you select of the three ways. And I'll tell you, this is digital marketing, the for sale by owner, the easy way, and just give me one second, and prospecting. Those are the three tactics you're going to choose one of. You're going to take the way that you selected, and we're going to go into understanding the secret sauce to sales. We're going to review the framework of how you go from a lead that says F U Dan, but doesn't really say F U, really says the word F U Dan,

to how I got a five-star Zillow review and earned a paycheck of $18,500. If you want to understand how you can go from an F off to almost 20 grand in your pocket, go up every single day of the week because I want you to succeed. You're going to learn what is CPI time. That's consistent, predictable income time. That is your job description. If I ask you right now, what's your job description? If I was to ask you right now, what is your job description?

I'm going to challenge you that you may not know your job description. And what do I mean by that? You may not know exactly what it is that I do to make money. You may know all the other stuff and there's a million and one things. Would we all agree that's a million and one things that we have to do as a real estate agent? Can we all agree to that? Does that seem like that's our job description? Yeah, sure. But what if I told you there's only five things that make you money? Only five. That's it. And then you're also going

to learn what the valley of despair is. And you're going to learn how to be able to shortcut your career. So instead of going down here to despair, that you could go over here to earn success. You're going to learn the CPI communication model. How would you feel if right now you could connect with another human being in a way that you could ethically persuade them to be able to follow your lead what would that do to you what would that do for you if you could in a moment guide somebody else to follow your lead. So the CPI communication model takes hypnotic techniques, takes normal linguistic programming techniques, and places it into three simple steps that will allow for you to guide somebody to follow your lead. What would that do for you in your life? If you want to make sales, if you want to get from where you are to where you are meant to be,

whether that's the best dad in the world or the best mom or the partner or just the best person, you're going to learn that this week. I'm going to guide you. Hey, salesperson. Are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Rochon, and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business.

And that's why I created the consistent predictable income cpi inner circle to give you the tools to master teach to sell and finally eliminate the struggle learn how to influence close and turn doubt into trust on repeat no more trial and error just results ready to take control visit www.nobrokemonths.com that's nobrokemonths.com click login and get started today why am i sharing this i'm teaching this class because i've enjoyed a fantastic life as a real estate agent i've been licensed since 2007. 18 months after I got my license, I bought a Keller Williams Realty franchise. It was the brokerage that I worked for. I was 18 months after I got licensed. I owned that for 10 years and I sold it 10 years after I bought it. As an agent, I've had no broke months since 2008. Zero. Zero broke months.

Being an agent has allowed for me to achieve many of my personal and professional goals. I believe I have an obligation to be able to help you. I believe that I have a duty to be able to take what I've learned through coaching thousands of other agents, through my own personal activity. And by the way, how many of you have ever heard a coach talk from stage and that coach is full of BS because they're not actually doing the work? Maybe they did the work. I know a well-known coach who sits there.

When he was coaching me, he was a well-known. If I told you his name, you would know him. And he was personally coaching me. And his claim to fame was one year he sold 100 transactions. What if you were with a guy that did that multiple years, 100 transactions, and doing it today? Okay? I have an obligation to be able to take what I've learned through my own efforts,

my own observations, and to be able to help you. So we already know that the key to success is taking listings. Does everybody know that? That in real estate sales, the key to success is taking listings. If you want to have a freaking life, take listings. But it can be scary to approach this business without knowing how to succeed. You cannot let fear of defeat, a worry of comparison to other agents, or concern of judgment prevent you from doing the things that are going to make you excellent. I remember an

agent I was coaching about 18 months ago, and she got on another thing and she said, I'm the neighborhood agent. I list all the homes, but somebody came in and they said to the neighbors, all this type of stuff. And they were able to take some listings in the neighborhood. And I was embarrassed by it. I was coaching her a lot. She ended up shedding tears. I am not nothing negative, right?

Like she was vulnerable, but I asked her, I said, well, how many listings have you taken in your community? And she says something like 15 and at first I thought that was 15 of all time I said well how long did it take you to get those 15 so no that was in the last year oh how many did the other agent take three but I'm embarrassed because she did that oh how much did you make from the 15 that you took? Quarter million dollars. I looked at the class and I'm like, I had to figure out how to be nuanced about this.

Would anybody here be okay to not take three listings if they made a quarter million dollars? Is anybody here okay to get past that judgment? Right? And it was like one of, it was a coaching opportunity for me right all right it's like how do i make her excuse me how can i guide her to understanding how the blessing that she has so some of you may be worried about that comparison so if you're all in say i'm all in or say hell yes i'm all in because that's what i would say i may say something

a little bit different than that if you're all in say it i'm all in because that's what I would say. I may say something a little bit different than that. If you're all in, say it. I'm all in. And let's rock and roll. You guys ready to rock and roll? Let's get rocking and rolling. So I value your time. You could be doing anything right now with this time,

but you chose to attend this class. So I promise I'm going to deliver 110% to you. That's going to change your mind about the way that you can do business. That's going to change your business. That's going to change your life in a way that you could never imagine. I want you to treat that like this way. Who's this class for? It's for class. It's for ages who want to take listings.

It's for ages who want to have no broke months that's who's this class is for who's this class not for it is not for wannabes it is not for excuse makers it is not for victims it is only for those of you that want to freaking take action that want to change your world and most of all this class is not for assholes so if you're an asshole click off right now all right luckily i didn't ask any of you guys to click off last year i had a top agent this was actually when i wrote the class originally this was uh more relevant of a story but about maybe three years ago i had an agent i'll tell his name i'll tell you his name. I'll tell

you his first name. His name was Doug. He was about 50 buyer sides on my sales team. Okay. Brought in around $500,000 to my company. And of which about a quarter million dollars, I paid for the staff to support him. I paid for the leads to support him. I got compensated. It paid me for my time and my mentorship and my guidance. And it was a good deal. So maybe when it was all said and done, maybe I made 100 grand, 150 grand from him. Okay. But here's the deal. And then I was able to pay other people. He was a jerk. He violated this policy 6.1, which is don't be a jerk. And I fired him. I fired him because treating people right is more important to me than a quarter million dollars of revenue into my pocket before I pay people.

Treating people right is the most important thing to me. It's part of my values. So I only want to attract other people who want to treat people right. is the most important thing to me. It's part of my values. So I only want to attract other people who want to treat people right. And that's who we're going to attract. I spent a lifetime in business and in sales. You know what I've seen far too often? Struggling.

Struggling to close deals. Struggling to gain trust. Struggling to create consistent and predictable income. That's a problem I'm here to help you solve. Because success, it starts with a simple truth. It's not about you. It's about them. That's why I created the Consistent Predictable Income CPI Inner Circle.

A system designed to give you the tools to thrive. Master, teach, sell, and finally eliminate uncertainty in your business. Inside, you'll learn how to overcome doubt and build trust that leads to sales, how to spot hidden opportunities, influence meetings, and get hired fast. How to master hiring and find top tier talent without the guesswork. How to inspire, lead, and gain influence so people follow you with confidence? Just think about that.

Listen, there's a formula to success and I'm handing it to you. No more trial and error. No more struggling. It's time to create a business that thrives. Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login at the top right and get started

today. I'm Dan Rochon, host of the No Broke Months podcast, the show that helps salespeople create consistent and predictable income so you never have another broke month ever again. Let's get to work. So today is the most competitive market that you've ever experienced many sales agents will not be in business a year from now are you going to be in business that's the question i want you to ask yourself will you be in business so what's stopping you from being that agent that gets what you want i want you to ask this question the class is going to start here in just a few minutes where we're going to give tangible stuff but this is the beginning of it what is stopping you

from wherever it is that you want to go whatever it is that you want to achieve what's stopping you. In the days ahead, you're going to find how to be able to get it what you want. We have done this, all right? We know what works. We're going to show you how you can get what you want. Some of you know me, some of you don't know me. I'm going to share with you just a little bit about my story, and then we're going to jump into an exercise that's going to help you change your life. My name is Dan Rochon. I'm a regular guy who just happened to figure out how to sell real estate and just happened to be able to figure out how I can help other people sell real estate. When I was a kid, my parents split when I was 10 years old. My dad, you know, he laughed at us. My mom did the best that she could, but she really was never there.

And I got the shit beat out of me from my brother every single day. He could wake up and he'd say, Dan, it's time for your daily beating. He was about 100 pounds heavier than me, and that was my life. And God bless, that's the first time I ever shared that part of my story ever publicly. I've never said those words never came out of my mouth. I've shared that with people one-on-one, but I've never said that publicly. I started drinking when I was 13 years old. By the time I was 18, I was a full-fledged alcoholic.

I've entered into the army so that I could get safety. Think about that statement. I entered into the army for me to get safety. After several years of being a soldier, I got out. And because of the first Gulf War, they injected me with a whole bunch of stuff. And now I have this insulin right here and this little needle right here. I have to live because when I was in the army, my pancreas stopped working. And, you know, they were trying to protect us from, you know, nerve agents from this was way back in the first Gulf War.

I got out of the army, got medically discharged. I became a waiter. I had no freaking idea of how to be successful. None. I had no freaking idea of how to be successful none I already told you by the time I was 18 I was a I was a drunk as a professional waiter that's me back when I was drinking that guy right there is the guy that's teaching you right now god bless I've been sober coming up on April 13th of this year will be 20 years of sobriety but it wasn't always like that because at that time i didn't know how to freaking succeed i had no idea i had two uncles in front of me died of alcoholism or suicide.

I had my best friend died of alcoholism. Every male model in front of me, dead. I'm 51 years old. I'll be 52 in about 18 days. Okay? None of my male relatives on one side of my family lived to past 45 i knew i wanted to be an entrepreneur i knew i wanted to help people but i didn't know how one day we're sitting there we're scooping butters in the ramekin i'm a i'm a waiter

my buddy billy says hey dan hey call me roshan hey roshan you ever think about being a a real estate agent I was like no that was 2007 I became sober uh it was actually a couple years before that I became sober and I got my real estate license I knew that I wanted to be something more significant than what I currently was I knew there was a better way. I already told you, 18 months as a real estate agent, I was able to buy the brokerage. Well, the first six months, guess how many transactions I had? Anybody want to guess how many transactions I had in the first six months? Okay, six months, zippy. Did that suck? Yes. But then after that, I figured things out. I sold that brokerage in 2018. I wrote a book called Real Estate Evolution.

All right. I wrote that book because I wanted to help you have a reliable future for you to have clarity. I've learned a critical lesson throughout life that when you focus on one priority at a time, then you're able to be able to get success. But you got to show up. You have to be here. I want to ask for you to have the best day of your life today, to be grateful, to make good choices, to go help somebody, to show up tomorrow. And I want to say God bless you.

Thank you for being here today. God bless. Bye. Hey there, No Broke Months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast. And I could not have done it without you. I am beyond grateful for every single listener who tunes in daily,

takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review.

Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful. Make good choices. You'll help someone. And share the show day of your life. Be grateful. Make good choices. Go help someone. And share the show with a friend. God bless you.