No Broke Months For Salespeople - How Often You Should Communicate With Your Clients

Episode Date: January 8, 2024

How Often You Should Communicate With Your ClientsReal Estate Coach Dan Rochon from No Broke Months for Real Estate Agents discusses appropriately communicating with clients.Dan shares a story about the importance and the effects of having frequent communication and how it is more important than anything in real estate.Learn why this is more important in the latest No Broke Months for Real Estate Agents episode. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

you as a real estate agent. It doesn't matter how competent you are, but what matters more is how often you communicate. And if you're telling them before they ask, then you position yourself so that you become the authority, you become the expert, you become trusted, you become relied on. Welcome to the No Broke Months for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is no broke months.

My name is Dan Roshan. I'm the host of the No Broke Months. My name is Dan Rochon. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. How often you should communicate with your clients. Real estate coach Dan Rochon

from No Broke Months for Real Estate Agents discusses appropriately communicating with clients. Dan shares a story about the importance and the effects of having frequent communication and how it is more important than anything in real estate. Learn why this is more important in the latest No Broke Months for Real Estate estate agents episode. When our daughter Maggie was a young girl, she went to school in a school in Arlington, Virginia when she was two years old. Actually, she was before she was two because it was the only Montessori school we could find that would accept her as a baby, you know, with diapers. So anyway, so we did that. And then I moved from Alexander, Virginia to Clifton virginia which is around 30 minutes of a distance which made the school that we're going to just you know not not

workable there was a new montessori school that's about maybe two miles from my home and so we took her from the first school we got her to the second school. Thought everything's great. Then about maybe a few months into it, I start thinking, I'm like, you know, I'm not digging this school. I don't think that they are really, you know, I don't think that they're really effective at what they're doing. And so one of the policies of the new school was that you could come by any Friday. You could come and check it out unannounced. So I say, I'm going to go there on a Friday, went there on a Friday, hung out, play with the kids, of course, hung out with my daughter,

and then go home that weekend. What I discovered when I was there on Friday, and again, I was unannounced. So it wasn't like they planned for this was that the school in Centerville was just as good. The new school was just as good as the school in Arlington, the old school. So I'm sitting there thinking, I'm like, if both schools are equally good, or at least it appears to be, why would I have this perception that school A is better than school B? And I thought through that throughout the weekend and what I recognized was that what school a did was that they over communicated the owner of that school would send me a text like every day an email every day phone call once a week they would do over over over over communication so

much so that the parents would sort of be snarky about her and be like, ah, did you get another text from her? You know, in a picky way. And so what I experienced as a consumer was two schools equally competent. School A, over-communicated. School B, seldom communicated. My perception was that School A kicked ass, but they were equally competent. You as a real estate agent, it doesn't matter how competent you are. That does matter, right? But what matters more is how often you communicate. Because you can do every single thing that you

can imagine to be able to serve your clients. But if you don't tell them, and you're not proactive in telling them, and if you're waiting for them to say, hey, what if you don't tell them and you're not proactive in telling them, and if you're waiting for them to say, hey, what did you do to promote my listing this week? But instead, you're telling them before they ask, then you position yourself so that you become the authority, you become the expert, you become trusted, you become relied on. Which, oh, by the way, that eliminates that eliminates so this entire everything that we do in the cpi framework eliminates something for the future so the moral of the story for the communication is um when you over communicate they cannot point the figure at you if things are going wrong okay and that's it's a vital thing daily, five days a week. Now what's the other side benefit of over-communicating five days a week? There's another really, really cool

side benefit to that. You get to take the weekends off for whatever time that you want to take off. That's the side benefit. Okay. Because if I'm communicating with you five days a week, and then I say to you on a Friday night, Hey, listen, if we get any offers over the weekend, you'll, you'll know from me, we're doing an open house. I got another agent doing that. I'll give you the data from that. But unless if anything else is critical over the weekend, you'll hear from me first thing Monday morning. And people respect that and they understand that and they accept that.

OK, so if you want to know how to create real estate sales, like I do from a nine to six Monday to Friday type schedule, that's the way to do it. Thanks so much for listening to the No Broke Months podcast today. Until the next show, I invite for you to be grateful, make good choices, help someone, have the best day of your life, and go find a listing!