No Broke Months For Salespeople - How the Best Agents Sell Homes Fast And Why You Haven’t Been Told This Before
Episode Date: March 14, 2025In today’s episode, we dive deep into the power of Neuro-Linguistic Programming (NLP) and persuasive language techniques that can transform the way you communicate in real estate. Learn how to use a...utomatic presuppositions, embedded commands, tie-downs, and binds to guide your clients toward decisions effortlessly. Discover how top agents naturally incorporate these methods to create influence and rapport without even realizing it. Plus, hear real-world examples and practice exercises that will sharpen your skills and help you close more deals. Ready to level up your communication? Tune in now!What you’ll learn on this episodeHow to use automatic presuppositions to create a sense of inevitability in your client’s mindThe power of embedded commands and why they make your suggestions more influentialWhat tie-downs are and how they subtly guide buyers and sellers to agree with youHow to layer multiple NLP techniques in a single conversation for maximum impactWhy effective persuasion isn’t manipulation—and how to use these tools ethically in real estateResources mentioned in this episodeCPI Community – A training space for mastering real estate sales through NLP and influence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon
Transcript
Discussion (0)
you want to keep the tempo the same. You change the words from quickly and fast or something like
that to fast and quickly. All right. So you want to iterate. I think iteration would probably be
what we're looking for. Right. So he's like fast and quick, fast and quick. So if you say fast and
quick, quick and fast, it sort of just screws the brain up a little bit. Welcome to the No Broke
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Clearly you want to sell your house.
Again, these are segments that are going to go
into a longer type of thing.
Harvey, clearly you want to sell your house.
Clearly you want to sell your house.
Yeah, but we have an opportunity to use
an embedded command there with sell your house.
I didn't say it the first time, I just heard myself,
I missed an opportunity. So clearly command there with sell your house. I didn't say the first time I just heard myself, I missed an opportunity.
So clearly you want to sell your house.
Clearly you want to sell your house.
Perfect cat.
Clearly you just want to sell your house.
Sell your house.
Sell your house.
Roll over, lay down, sit.
So that's the way that we do the embedded command.
Do it one more time please.
Clearly you want to sell your house. Clearly you want to sell your house. Sell your house. Sell your
house. Sell your house. Tell me. Command me to sell my house. Sell your house. Okay. Johnny Boop.
Clearly you want to sell your house. Clearly you want to sell your house. Rachel. Clearly you want to sell your house. Clearly you want to sell your house.
Rachel.
Clearly you want to sell your house.
And Miss Terry.
Clearly you want to sell your house.
Obviously a well-priced property
will sell quickly for top dollar.
Obviously a well-priced property will sell quickly for top dollar. Obviously a well-priced property will sell quickly for top dollar.
Terry. Say that one more time. Obviously a well-priced property will sell quickly for top dollar.
Obviously a correctly priced house will sell quickly. Quickly for top dollar. You do want
to sell quickly for top dollar don't you? Of course I do.
Yeah, perfect.
Rachel.
Obviously, a well-priced house will sell quickly for top dollar.
Kat.
Obviously, a well-priced house will sell quickly.
All right, for top dollar.
Johnny Merritt.
Obviously, a well-priced house will sell quickly for top dollar.
Harvey Penn.
Obviously, a well-priced house will sell quickly for top dollar.
Okay.
Fantastic.
Now, it's your turn to come up with a sentence that includes an automatic presupposition.
And so you wrote down a bunch of automatic presupposition.
So let's keep this in a scenario that would be real life, real estate.
But if you want to practice like I did with my daughter, you know, almost magically as
your grades increase, so will your opportunities.
You do want more opportunities, don't you?
I think I said something like that for my daughter, but absent a real life scenario
that you want to practice, let's keep this in real life scenarios for real estate.
Who'd like to go first? So instinctively, you know that when we practice this
each Friday, you'll become better and better at ethically influencing. You do want to ethically
influence, right? And by the way, the automatic presupposition there was instinctively.
I can go because that's the one I was going to use. Instinctively, you want the most money for
your house. Okay. I need to rephrase that so I can bring the tie down the one I was going to use. Instinctively, you want the most money for your house.
Okay.
I need to rephrase that so I can bring the tie down
and the bind in.
Yeah, let's work on that.
Let's try it again.
Okay.
Instinctively, you want the most money for your house.
Let me help you.
Okay.
All right, so what is it that you want them to do?
Price it well, so I was just about to put that in there.
Yeah, so you want to do the price it well, attach I was just about to throw that in there. Yeah. So you want to do the price it well
attach that to the instinctively. Then you can do a bind and then a tie down. I can give you an
example, but see if you could take what I just gave you and work with it without the example.
Okay. So automated presupposition, what you want them to do, bind, tie down. Obviously when you
price your home well, it'll sell for top dollar quickly.
You do want to sell your home quickly for top dollar, right?
Love it. Love it. Love it. Love it.
A little bit of a nuance here. You want to keep the pacing of the only use the word pacing because that actually means something you want to keep the tempo, the tempo, the same.
You change the words from quickly and fast
or something like that to fast and quickly.
Right, so you want to iterate.
I think iteration would probably be
what we're looking for, right?
So you just like fast and quick, fast and quick.
So if you say fast and quick, quick and fast,
it sort of just screws the brain up a little bit.
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All right, Johnny, great.
Even without thinking a well-showed house will bring the most buyers.
I love it.
I love it.
You do want the most amount of buyers. Don't you?
Great.
Then naturally what we could do is get rid of all the extra stuff in the bedroom.
Oh, kids.
I was in one of those houses this week and it was not a bachelor pad.
I could not believe it.
I thought for sure that this guy was living on his own and then his wife came in later.
I'm like, whoa, didn't expect that.
Anyways, Rachel, your turn.
Simply put, when you move, you'll want the process to be smooth and stress free.
Don't you?
Okay. That is what you want, right?
What do you want them to do to have that happen? Maybe prepare something like that. So simply put,
when you prepare to have everything organized for the move, it will be simple and easy. You do want
to be simple and easy, don't you? Something like that. OK. Simply put, when you prepare for your move,
it will help the process be simple and smooth.
And you do want it to be simple and smooth, right?
Love it.
Love it.
Love it.
Yeah, perfect.
Kat, I don't know if I got you last time.
Let's go, Kat.
Yes.
Sorry.
Did I miss you, Kat?
Yeah.
Yeah, you're over here on my screen.
Sorry, I missed you.
Great, Kat. It's OK. Obviously, listing're over here on my screen. Sorry, I missed you. Great, Kat.
It's okay. Obviously, listing your house at the right price will automatically attract 100% buyers that want to pay top dollar. You do want top dollar, don't you?
I like it. I like it. I like it. Terry?
Almost magically, a well-priced home will sell quickly. And for top dollar. You do want top dollar, right?
I do. Luckily, my calendar has a slot available for you on Friday afternoon that we could talk
to be able to help you reach your goals. You do want to reach your goals, don't you?
That wasn't my teaching. That was me playing along in the game. All right, guys. So in the
last couple of weeks, we went through embedded commands. We went through tie downs. We went
through binds. We went through automated downs. We went through binds.
We went through automated presuppositions and I forget what else we went through
last week.
There was another thing I threw in there last week.
Does anybody remember?
Next week, I'll prepare myself better.
And I know there was four techniques I taught you last week and one technique
today, and we're starting to put these together, but the reality of it is I had
a video of mine of me with a live client. And for the five day class that we're doing this week for the power hour, and I
went into Otter and I said, give me a transcript of this, and then I went into
chat GPT and I said, take this transcript and identify where I'm using normal
linguistic programming and hypnotic techniques in this.
And it was like a short six minute consultation and it came up with 10
different instances of when I was using these types of techniques.
And when I had the conversation, I was aware of none of them.
I was surprised that it came up with 10.
I was like, Whoa.
And it was like perfectly, I was writing a book and giving you a demonstration.
It was like perfectly boom, boom, boom, boom, boom, boom, boom.
Right.
So I'm only sharing that with you because as you learn this, it becomes
second nature to you and you begin to just like have conversations and you're not even aware that you're doing
it.
Okay.
And it's the same way as if you were to teach me Spanish and you know, at first it's going
to seem I may struggle, right?
But as I learn it and become second nature, now let's say I live in a country that prominently
speaks Spanish, I may end up speaking Spanish, you know, a hundred percent of the time or
most of the time versus English and not even think about it.
Okay.
And that's what happens when you practice this pretty consistently.
Does that make sense to you guys?
And then one day you get the transcription of a video that you've done and you
asked TrachyBT to identify it was like boom, boom, boom, boom.
I'm like, holy crap.
That's crazy.
So in fact, I got one minute.
Is Les here?
I don't see Les here.
Is Les here?
All right.
Les, do you have those 10 things that I have went through? Do you know what I'm talking about? Yes, I'm one minute. Is Les here? I don't see Les here. Is Les here? I'm here. All right.
Les, do you have those 10 things that I have went through?
Do you know what I'm talking about?
Yes, I'm sending it to you.
That I asked Cain.
Put those in the chat real quick, please.
And Les will put those in the chat here just a second and you can sort of see.
So these are real, like I didn't write these and I didn't intend to say these.
It just happened.
And Les is going to put that here in just a second.
While she does that, like and subscribe please.
If you're finding value in the video you're watching today,
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All right, anyways, thank you everybody.
Have the best day of your life.
Be grateful, make good choices to go help somebody.
And I'll see most of you,
and hopefully all of you at noon today
for day number five of the five day listening challenge.
Today we're gonna go through the valley of despair.
I'm pointing over here
because I keep that on my board over there
because it's to me so important. And the biggest thing that we as human beings fall into, one of
the biggest traps is that Valley of Despair. So I'm going to go through that today and then.
All right guys, I'll see y'all later. Hey there, No Broke Month listener. I've got some exciting news.
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