No Broke Months For Salespeople - How to Build Unstoppable Self-Belief in Sales and Business

Episode Date: March 2, 2026

What You’ll Learn in This Video: ✔ How to eliminate self-doubt in sales ✔ The subconscious pattern that causes inconsistency ✔ Why belief drives performance more than tactics ✔ How to shift from chasing clients to becoming a lighthouse ✔ The fastest way to increase your perceived value in the marketplace ✔ Why rejection accelerates success Who This Is For: Sales professionals Entrepreneurs Real estate agents Business owners Leaders building teams Anyone tired of “feast or famine” income cycles If you want consistent and predictable income, it begins with internal alignment. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

You're listening to No Broke Months for Salespeople Podcast. First of all, can we all like celebrate Dan? Is this a huge deal of what? This book, come on. Send him so much love. I mean, come on, man. You know, I am drooling over sinking my teeth in this masterpiece because that is what it's going to be.

One thing I know about Dan, what Dan touches, he turns to excellence. What Dan touches, he turns to excellence. You want to claim your belief in your soul. right here right now give yourself a promise put your hand on the heart the second one in solar plaques and say moving forward everything I touch I will turn to excellence moving forward everything I touch I will turn to excellence now I want to talk to you guys about this whole believe-in-yourself thing because you know Dan kind of beautifully said there's a spiritual part of us and there's a human part of us

let me tell you those are not always friendly those are not always friendly. There is a little bit minor conflict that we describe as self-sabotage. And in a solution to that conflict lies the level of your self-belief. In a solution to the conflict, between the little M, when I say I am me, I say I am me, there is a little M. That little M is the mortal matter that manifests materially. Last time I checked, I like food with my meals. I mean, I'm just really human. My mortal matter likes to manifest material food.

And yet in that me, there is also a big E. And that is the eternal energy, the essence of expansion. So going forward in a self-belief, paradigm when you say to yourself I am me you're reminding the beautiful powerful duality there is a part of you that is mortal matter that manifests materially there is a part of you that is eternal energy the essence of expansion and each one of those has a voice many years ago a client whose name she allowed

me to share Stephanie Cruz Stephanie Cruz came to me and she said I'm so overwhelmed because I tend to over commit anybody here either shy's commitment overcommits because if they commit they self-sacrifice yes commitment if I commit to work then I'm not as committed to my personal well-being and life then working out or adventure is gone astray or if I'm having a good time then business tanks so it's interesting she said I am really see overcommit for sure from candor amazing so over-commit under-commit So I was going to just sit down with Stephanie and say, hey, let me tell you the good old habit of commitment. But what came through became a huge pivot point.

What came through was no, no, no, no, no. You already committed. You're just committed to a scared part of you. You see, the mortal matter, the little M has one job to keep us scared. Because if we're scared, we're surviving, we're cautious. it is keeping us alive. And yet that there is a big E, a much gentler, quieter voice, it is a sacred part of you.

It's interesting. In English language, which by the way, the accent is Ukrainian. This is my fourth language. So, release the judgment, send a lot of love here, okay? In English language, scared and sacred, have the same letters. The only letter that is shift is a letter C. I call it the C of commitment. So your belief in yourself lies in a daily shift of commitment.

Are you going to listen to the scared self-sabotaging part of you? Or are you going to listen to the sacred, nourishing, peaceful part of you? You see, you don't lack commitment. All of us are perfectly committed 24-7 to one of those two parts. Now, this is how it works in sales. When you're on your scared self, you have this great idea, great product. You're like, imagine you have like a piece of light because that is what it is. Like you have a flashlight.

And when you have a flashlight, you want everybody to see, right? So you're like, you got to share the product of this. service, you're going to tell everybody. And what do we do with that flashlight? We run to the person and we shine them right in the eyes. Like, can't you see? Can't you see this price has to be reduced? Can't you see? They're like, water, water. They're blinded. They're blinded. When we direct the light of our excitement into someone's eyes, they cannot see. They're blinded. They're blinded. They're blinded. And so the shift for us today is from being a person with a flashlight who's running around from market to market looking for the person to shine the light into the

eyes to becoming a lighthouse. What is the job of a lighthouse? To be consistent, to be present, to be always showing the way to be the light that others seek not run away from how do you today commit to becoming a lighthouse through belief in yourself the first step is to realize you cannot believe in yourself greater than you believe yourself do you believe yourself do you believe Do you believe yourself? Once you believe yourself, you believe in yourself grows.

In over 15,000 sessions, I've discovered that the shortcut to fulfillment, far beyond success or even significance, is your connection to your infinite worth. You see, all of us either believe that what we do makes us worthy, or we believe we're worthy of doing anything we want to do. The first one is the scared, the little am.

If only I get another certificate, if only I hit that million-dollar producer, five-million-dollar producer. By the way, Dan knows walked away from 28 million pending in real estate, me right here, when the sacred voice said, and now you open your coaching company you to shine. Did the scared self like that? Nope. Did my broker though? Yep.

So going back to when you align yourself with your worth. Now, what is your worth? You have heard it said that your network defines your net worth. Yes, you guys have heard it. So for your performance, if you are talking to the agents or the lenders or the businesses that are struggling, whether you want it or not, your subconscious is coding for struggle. We're not talking about toxic people. We're just talking about right now in this room, I want everybody to not think about the elephant. Do not think how big and gray it is. Don't think that it could be pink. By golly, do not think of its big ears and definitely not its trunk. Stop thinking about its trunk. How did we do? Our subconscious is so easily coded. It cannot help itself to absorb what it observes. What you observe, you absorb. If you observe low self-believe, you absorb doubt. If you observe confidence and radiance, you absorb confidence in radiance. Your first practical step for your self-believe and worth, who are the five people in your life that you admire

because they never change who they are. Because a person who changes who they are is a person that doubts themselves and seeks to please. Surround yourself with those people, gain the confidence. Who are the people who are producing at the level you want to produce without sacrificing who they are? This is so important because you cannot align yourself with a certain profit if it jeopardizes parts of your soul.

You will self-sabotage relentlessly if your soul has a price of profit. So Dan's amazing book will give you the steps of self-belief. When you look at them, you can actually, I can see this. Myself, only I changed behavior, not my core of who I am. Absolutely, Lolly. So you do not change who you are, right? This is your infinite worries. You change the way you are seen by continually shifting your weaknesses into strength. Now, I wanted to talk about two aspects. Then, how am I doing for time? Oh, you're doing it. Maybe another five or so minutes. I got some questions for you also. Okay, amazing. Thank you.

But I can do the questions after the five or so minutes. So you're good. All right. Five minutes it is. She controls quantum time. How about we deliver 30 minutes and five minutes? Challenge accepted. Let's do it.

Okay, so you guys, we cannot help but answer a question. The fastest way to shift your perception of your own worth is by changing the quality of your questions. Now, here is such a juicy little piece of information. You know how I define little am as mortal matter that manifests materially scared about other opinions and everything else? Think about English language. When we doubt ourselves, what do we say? What's the matter with me? Yep.

You're now at the level of the matter. Do I even matter? Right? The doubt speaks literally in the language of the matter. What's wrong with me? Never ask the question about self or others. What's wrong? Because the subconscious, a willing servant will ask you,

do you want a short list or a long list? Do you want a long list of what's wrong a situation? So when things are tough, when economy is challenging, which translates to a great opportunity, by the way, we love challenging economy because it is a seed for great opportunity. The question you want to ask is, what is the best possible solution?

Super easy. Whatever situation you're facing, coming from a self-belief of being equipped for a solution, you're going to ask, what is the best possible solution? Write it down. And then, and if there was a better solution, what would it be? Stretch your capacity, you will be amazed. Now, everything exists in forms of possibility. Right now, maybe you believe that it is possible for Dan to have a 20 million, 30 million, 50 million year, but it is not possible for you.

So your first conversation is, what if it were possible for me? No attachment yet, no control. What if it were possible for me? And then we take it from a possibility to probability, if it was. were possible for me to have a 25 million year, how would I make it probable? And your powerful mechanism of subconscious mind will start coming up with probable solution. And then a million dollar question. And of all of these probabilities, which one has the highest purpose and profitability? Because we

why would you sacrifice your purpose for profit or your profit for purpose? But until you make your subconscious mind working your favor, it will sabotage and dance from genetics of generations. I was born in Soviet Union. I grew up every summer in a village without indoor plumbing. Yeah, the well water was amazing and healthy. going to the outhouse in the middle of the night for five minutes to cross the field was less than exciting for a three-year-old.

The phenomenal thing that growing up in that circumstance gave me was to know, that's what I want to finish with self-belief, that no one and nothing can touch the sacred secret of who you are until you invite them to come and spit into your soul. So right here right now is the last moment you let anybody on this planet to offend you in any way. It is over. No one and nothing will never offend you. Why?

Because you have a sacred, secret core that is untouchable, that is worthy, that is powerful, and that is being fully activated for a life of significance that you came. There are only three limiting beliefs that develop into hundreds. One, I'm not enough, two. I'm so different. Nobody gets me three. What I want is just out of my reach. When you understand those are three lies,

and you understand you will create a different to make a difference. And that makes you more than enough. And everything you need is always. is right there for you, waiting for the right question to ask, which is, what is the highest probability with highest profitability and purpose? What is that one action I am to take right now? You then start trusting yourself by taking action, and the belief in yourself grows exponentially. And that is a wrap, Mr. Roshan. Thank you, Dr. Rader.

Dr. Doctor. Dr. Doctor. You know, you're the, you're the, we have another presenter. I just recognize this as you were talking, and I saw him join us, Yori, who's actually in Ukraine. And so, so we have a, we have a, I didn't realize that there was that connection today. I've got a couple, Feeke, I've got a couple questions for you. Before I share your, before I ask your questions, I want to share with the audience some observation that I made from your conversation, from your talk.

And I'm going to give you guys a summary, and hopefully you took notes as well. And if you didn't take notes, here's your opportunity to take notes right now, and then throughout the rest of the presentation, I'm going to encourage for you to do so. Remember, I told you, I got, you know, like a whole bunch of these.

It comes from conversations like this. So what I heard from Victoria is to believe yourself. When you believe yourself, then you will believe in yourself. And I think that's an amazing, you know, sort of, you know, tool to allow for us to be able to get the best out of ourselves. I had an interview yesterday. Do you have a little bit of time to hang on here? Because I wanted to tell a story.

I did. I interviewed yesterday with Leo Perea. Does anybody know who Leo is? Anybody? Scott does. Mindy from Indy. Ed, thank you. Ed actually helped me get that.

set up, even though I've known him for many, many years. Ed, I'm grateful that you help me get that set up. Leo Perea got his real estate license at 19 years old, and by the time he was 29 years old, he was the number one agent in all the killer Williams realty. He also created, has anybody here ever heard of Remind? Anybody heard of that system Remind? He's a co-founder of Remind, and he and his wife founded that,

and then they went public with it, and then they sold. He also had another group called the Washington Capital Partners Group. They lented $2 billion in Hard Money Lans. He was also the president of the National Association of Hispanic Realtors and many, many other successes. And I asked Leo yesterday in my interview, by the way, the No Broke Months podcast for Salespeople is where you can find these episodes. You can also search it on YouTube. Just put in her No Broke Months on YouTube, and you'll find. it or you can get it on any of your Spotify or anything.

And I asked Leo, I said, Leo, I went through that entire bio and I looked at it and I said, I got one question for you, man. How? And his answer was simple. It was because I believed I could. Now, he also mentioned that there was more mistakes and more setbacks than, you know, than successes. Okay?

So he's like, hey, Dan, you're reading all. off my highlight reel and granted that's a pretty damn good highlight reel okay like that's an incredible highlight reel right but then there was also some big losses along the way as well all right but the point being is what leo said to me here's here's a really i'm going to say a perceived successful person i always used the word perceived whenever i use the word success because you know success is subjective and it's meaningful to to us okay i i don't have a right to say that Vika is successful or Dan is or Rocky is or Cindy is, that's for you to say or not say because we all judge ourselves on different values.

But I perceive Leo to be a very successful man. And when I asked him how and why, he says because I believed. So that's what I got about believe yourself and believe in yourself. I also heard Vika say observe what you observe. You absorb. So I would say that a little bit differently. I love the way Vika said. Like here's the Dan translation of that.

is what you focus on expands. And so whatever you're focusing on, that's what you let into your life. That's what you led into your spirit, into your subconscious. I heard Vika say that when you change the quality of your question, for example, what's the matter with me? Has anybody here, by the way, ever had some sort of version of that question besides myself? Anybody? Yeah.

Vika gave us a really, really great tool, which is what's the best possible solution. Another way you can maybe consider asking that is what's the next best possible solution? So you always know that there is an answer to that question. And if you come up with any answer that says something like, I don't know, then ask a follow-up question, which would be, well, if you did know, what would the answer be?

And that's another way to be able to framework that as well. Now, Vika, I've got a couple questions for you. First of all, so you have, when I met you, you were real estate agent. How long ago was that? I actually just came out. You met me at 2014 because I joined BNI because I left the real estate. That was right in that period.

10, 11 years ago. Woo-hoo. 11, master number. Hey, Dan, this just comes in so loudly. And you know, I'm very guided. I'm going to share this because somebody today is going to benefit from it so much. With what you're sharing with a whole success, failure ratio and so forth and so on, I think there is such a misunderstanding and misuse of

the law of attraction. It's become crack, you know, people are looking to manifest and to attract. For somebody today who's just, who just really needs to hear it, the laws are the laws of the laws and there's a law of magnetism. And the law magnetism demands to attract and to repel at the same way. If you cannot attract something into your life, like clients, or success, it's because you are not allowing for life to repel things or people out of your life. You're trying to hold on for your dear life to what is, and you cannot. That is the misnomer of the law of attraction. And so when you look at a successful person, it is a person who is happy to be rejected

because they know that every rejection propels them to greater height of success. That, my friend, defines you. You celebrate rejection with the same energy of a win as you do attraction. And I think it's become so consciously, unconsciously competent, unconsciously competent for you that I wanted to comment on that and explain that to people. Do I just heard Vika say, man, you suck, Dan. You have a whole bunch of things. It's not what you are.

It's not what you heard. Okay. Who are the people in our life that you had, that, okay, I got you here, Rebecca. Yeah, it's huge. Be as happily rejected as you are accepted and you become unstoppable. Well, let's go back to that. Let's talk about that for a few minutes and then I'm going to, I've got to move on the topics,

but I think it's useful here because this is, I go through this in the book where I talk about self-doubt, you know, lacking the confidence that can prevent you from even starting the sales process or, you know, stop you from, you know, even worse than that reaching your potential. right and so for me i don't even recognize rejection i look at rejection okay let me give you an example i was published in uh where was i published yesterday i should probably know this one of the one of the i should probably know this right um i was published in a magazine yesterday a big website a real estate website i'll figure that out after break i'll let you guys know where that if you want to check out that article um but

I made a declaration about two weeks ago. I said, you know what, I want to, I'm an author. I want to, I want to write. So what if I write for other, you know, what if I contact inmen? What if I contact RISMedia? What if I contact housing wire and all these different venues? So I reached out to around 20 different venues. And do you know how many either zeros or chirps I got from 20 outreaches?

19. Okay? And I got one yes. See, the thing is, is we look at that one yes. You're like, oh my goodness, look at that. Dan's successful. He got that one yes. He got published yesterday. He's so successful. He doesn't even know who the hell published him yesterday, right? Like, that's something I should know. But that being, that being the case, it's the rejections that most of us don't see. My recommendation for this, and Beke, I'd like to your thoughts on this is when you get rejected, well, I would say I don't actually feel failure. I don't actually feel rejection.

I either learn from it or I ignore it. Or I understand it as a part of the process. Okay, if it's an early on rejection or something that's new to me, like those 20 people I outreach, that's new to me. So I'm going to look at the 19 that rejected me and say, well, can I take a different approach? Can I reach out to them on LinkedIn rather than send them a cold email. Can I go to their website and apply? Who do I know that knows of somebody that can

introduce me to somebody? Right. So initially, when you're getting started with something that's new and you get the rejection, use it as feedback. But once you get, once you get skilled at something and you're like, I'm doing this every day and I know what I'm doing, and yeah, there's always room for improvement, but I think I got this probably 95% of the way that I'm pretty sure that I'm, I know how to do this. At that point, it's just like, I don't even notice the rejection. I just recognize it as a part of the process, and it's just next. Vika, what are your thoughts on that?

Because you always give me such great feedback. Yeah, I think that it's very important. The moment you stop taking things personally, you excel professionally. And so I'll give you an example. Since we're talking, obviously, about real estate, whenever I would come to a listing that was not a referral, was a cold lead listing, and they were looking for somebody who could give them the most unrealistic price, I actually would not waste my time on handling objections. Why? I can tell you why. Because I figured somebody else will massage them into a perfect

client for me. So what I would say is, I only work with the most optimal and maximum market, sales price, not a wishful, unrealistic one. Now, when you do choose to go with an agent who promises you, what I know for a fact the market cannot support. When your home is on the market for three months, please do yourself a favor. Take it off the market and bring me in, because on the fourth months, I will no longer take it, because we will need to lower it. by 25%. So I never, this is the most miraculous thing that has worked for me like magic, because people would sign only three-month agreement and they were pre-programmed to watch. And then I would march in with a market price, sell my average day on the market for my

listings was two weeks. Why? Because the price was optimally, maximally priced. And so if you see a rejection, not as a personal, I need to overcome, I need to prove, I need to fight. And now I'm sorry to say it out loud. Now you have a pain in the S client because you need to keep massaging them continually. They rejected you. You say, great, when your unrealistic expectation goes belly up, I will be there. And now you come in and as a savior. And the relationship is very different.

You are now the expert. Not somebody who begged for their business. You're somebody who left a window for them to work with you. So that was always my approach. And the closing rate on those was my very last deal that I closed. I called him a return seller, was a return seller. This is Dan Rocheon, host of No Broke Months. Do you want consistent and predictable income with No Broke Months?

My new book, Teach to Sell, Why Top Performers Never Sell, and What They Do, instead is being published early 2006 by Simon & Shuster. You can pre-order now at www. www.teach-to-sellbook.com and unlock over $10,000 of free bonus training. Don't wait, go to www.

www.teach-sellbook.com and grab your copy today. That's teach-to-sellbook.com.