No Broke Months For Salespeople - How to Get Clients on Demand Without Cold Calling for Hours

Episode Date: March 11, 2025

Struggling with inconsistent closings and long sales cycles? In this episode, Dan Rochon breaks down a powerful framework to turn cold leads into clients, especially when dealing with For Sale By Owners (FSBOs). Learn how the right sales mindset, ethical influence, and proven processes can transform your business. CPI Coach Terry Welch shares insider strategies on staying motivated, overcoming rejection, and why coaching is the key to success.What you’ll learn on this episodeThe biggest mistake agents make that kills their confidenceHow to approach FSBOs without pushing for a listingA step-by-step process to build trust and convert more leadsWhy top agents always invest in coaching and what it does for themThe secret to handling rejection and long sales cycles without frustrationResources mentioned in this episodeCPI Community Membership – Weekly roleplay, coaching, and training To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

There's such a long sales cycle. And if you haven't gone through the experience, it's freaking scary. But the CPI business system takes away that fear for you. It takes away the challenges that you have. Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to

persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success. Lead generation is any activity that you're doing Lead generations, any activity that you're doing to be able to find business. I want you to ask yourself a question. How can I get somebody else to do this? There may not be a solution to that in the next week or two. Yet, if you train yourself to ask yourself that question, what do you think your life will look like six months from now? You'll figure it out. Now this is why so many people join the CPI community,

because I can shortcut that for you. The community, the coaches, you're going to meet one of them later today, can shortcut that for you so that we can help you figure that out. So it doesn't take six months to figure out how to leverage. But we'll talk more about that later today. out so it doesn't take six months to figure out how to leverage. But we'll talk more about that later today. You guys take notes, pay attention because this may be the most critical thing you've ever learned in real estate sales that you haven't yet learned that you're about to learn here over the next 20 minutes or so.

So I'm going to ask for you to pay attention, turn off all the other things on your browsers, hang up your phone, don't look at your phone, just pay attention to this process. All right. Let's rock and roll. So the for sale by owners, you have one goal and one goal only with a for sale by owner, which is to develop the relationship. You're not going to the for sale by owner to get the listing until the relationship is established and they express that they're ready to talk to

you about getting hired. So you look at the lead generation, it's like a series of stair steps. The for sale by owner is like a level below with the story in the building. Okay. There's certain, and so in the for sale by owner, you're starting with, I've identified somebody who wants to sell and what do I want? What you want is you want a relationship in that case. Okay.

So you have a different goal there. So now I've set up the, I want the relationship now one out of seven that you develop that relationship with, then you'll bring them through this series. Okay. But this is a steer. It's a level up in the building. Makes sense. All right.

And if you want to know what these steps are, that's in the online demand training, so that go through that in a different training, all of that to go to an exclusive right to sale less listing agreement, remember this was a F U Dan or an F off Dan to a five star Zillow review to an $18,500 payday. Okay. And that's his actual right there. That's his actual review of me. Did a super job, yada, yada, yada.

And that was 2022 when I wrote this course. Okay. So that's how you go from an F-ball to a five-star review. I want to go ahead and I want to share with you because on day one, I said, I'm going to share with you all this free training that has taken me decades to freak a figure out years to be able to put together for you. I'm going to share it with you for free. In the exchange for me to take less than 20 minutes to show

you how you can join the CPI community. It's $149 a month. How do you get the training and what that's all about? And that's what I'm going to do now for less than the next 20 minutes. Most people struggle in this business because they know what they want, but the reality of it is, is there's so much rejection. There's such a long sales cycle. From the point of, like I showed you a sales cycle with one of my buyers, I showed you

the CRM. I think I showed that to you where it started like in 2022. And I've been following up with this guy ever since 2022. Like there's such a long sales cycle. There's so much rejection and it's so, it's like, it's like, you don't, if you haven't gone through the experience, it's freaking scary. Okay. But the CPI business system that I put into place takes away that fear for you.

Hey salesperson, are you struggling to close deals? Or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Rochon and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Predictable Income CPI Inner Circle. To give you the tools to master, teach yourself, and finally eliminate the struggle.

Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com, that's nobrokemonths.com. Click login and get started today. I want to introduce you to somebody who has talked a few times during this class, which is Terry Welch and she's a CPI coach.

Hello, Terry. And I want to ask Terry a few questions about her experience with just real estate in general and with leading and coaching real estate agents. So Terry, welcome and thank you for now. I know you've been participating in the class and sharing things, right? But I want to ask you a couple of questions specific about the challenges with real estate agents. So Terry, so what would you say are the biggest challenges that you see with

real estate agents who don't get help? Probably the biggest one is staying motivated, knowing what to do. Lead generation is a process. I think that to be successful, you have to be very comfortable in your own skin. Well, how do you get there? Everybody says you need to be spontaneous.

Well, I'm gonna tell you that there is no such thing as a spontaneous conversation it is a practiced and refined You need to know what you're gonna say when anybody asks you one thing so I think that's the first thing is to stay motivated and to stay focused and How often you see agents not say motivated and focused? Oh my gosh. Um, all the time they, they'll come and they say, I just don't have any business. Well, what are you doing to find business?

You have to have a lot of irons in the fire. You can't just have one lead generation strategy and you have to do that long tail that my somebody in my office says it's a long sales tail it's a process so like Dan has steps you have to know okay I sent this email what am I gonna do next what am I gonna do next what going to do next? And I have a binder of some of the things that I do. So if I'm working with a probate attorney, these are the things that I send them. I send them what I can do to help them. For example, if they need a witness for one of their processes, like a divorce attorney as well, then I offer to be an expert witness.

And so you just have email, you have a phone conversation, you write them the handwritten note. I try to send out three to five a day, past clients, my book club, people that I'm trying to entice to hire me. Um, Hey, I met you at the open house. We had a pretty good conversation. Thank you for taking the time to come to my open house.

This is my direct phone number. If you would need some additional information or a second opinion on a purchase. And how does like, and again, I want to talk about other agents. You know, think about the ages like you've led throughout your years. How does the lack of a structure process, how does that impact their confidence? And how does that impact the results? Well, as soon as I get them working on a plan, they'll come in and say, Hey, I tried that last night. It worked.

I have an appointment set for Friday. So it's a matter of when you don't know what to do, you're going to call your coach, you're going to reach out to another agent. You're going to say, what do I do next? And a coach will definitely be able to help you on that path. How does that coach help them to shift the way they think about business specifically? So if you're not connecting with, if an agent is not connecting with a client, you're going to say, well, what have you done?

And in the broader scope of things, this is what you need to do with this client and everybody else, You need to stay top of mind. You need to define who you are as an agent and work on that focus carrying you forward. Because if you're trying to try all of these different methods, you're not being true to yourself. And the best thing about having a coach is the coach is going to grab you by the cheeks and say, okay Let's focus. Let's refocus. Let's get back to work I love terry and dan. We have different approaches terry grabs you by the cheek I grab you by the neck. So we have options for you, right? I mean, it's just you know, i'm just saying we have options

terry think specifically I'm just teasing. I options. Terry, think specifically, I'm just teasing. I give you little love tabs. Think specifically, Terry, about somebody who is an example of went from struggling to thriving because of following a system. Me. Okay.

Me, I have had several coaches along the way. I count you in that realm. When I'm stumped, I go to a coach. I will never be in a situation where I don't have a coach. In addition to Dan, I have a marketing coach that I follow. You're never going to be at your best if you're not working with a coach. It's just pure and simple. What is the most rewarding thing that agent can achieve through working with a coach?

I think that reaching their goal because they don't, you know, I'm sure going through bold, Dan, you and I have gone through it numerous times. It's a training course. And they say, okay, write down your goals. How many homes do you want to sell this year? Oh, you want to sell 20? Great. Now, draw a line through that and write 40.

Double it. And so have a big hairy goal. And when we help somebody meet those goals, it's not only rewarding for them and eye-opening, it's rewarding for us because now we've met our goals in helping so many people achieve things. Yeah, but it's also, thank you, Terry, for sharing it. And thank you. So it's also about meeting somebody where they are so that you can guide

them to where they're meant to be. And that's for me is what leadership is. It's teaching somebody how to think so they can get what they're meant to have. And that's what the CPI systems are. That's what the CPI community is. That's what the CPI community is. And so agents who join the CPI community role play, get professional credibility, get a competitive advantage, get the support that they need to be able to reach their goals.

Whether it's a one-on-one coach, which we have available, or it's the group coaching, which is stupid, simple, affordable. I told you guys the other day that, um, I got a new marketing coach myself. Just like Terry has multiple coaches. So do I. And my marketing coach, I think he wanted to puke on me when I told him what I was charging, right? Uh, he did grab me by the neck metaphorically.

So, but right now it's only 149 bucks and I'm going to guarantee that price. I'll say for the next 36 months, I'm not going to guarantee it forever because of inflation, right? But pretty much it's locked in. It's not like a bait and switch where I'm going to start charging you when I'm going to charge you other people in the future, just so you guys know. Okay. So the CPI community, what is the CPI community?

The CPI community, the room, the, we do a role play every single Friday, okay, where you master the psychological language of sales, hypnosis, neuromagestic programming techniques that we practice every single Friday to ethically guide your clients to take the actions you want them to take because it's in their best interest. This is not just theory. It's the exact method that the top performers use to close deals and to build an unshakable trust, to be able to take control of their sales game and to be able to start influencing with precision literally yesterday during the class. I say I got this lead you guys want to you guys want to?

Shatter me on the lead. I wasn't able to get him on the phone literally within 27 hours from me saying that I'll have a listing How will I have a listing well first because I pull a process but secondly because I have mastered the language of sales, I've mastered how to ethically guide people. And mostly because I have a belief that he is doing himself a disservice by hiring any other agent. Okay.

And I have that firm held belief. Imagine if you had that same firmly held belief of what that could do for you. I spent a lifetime in business and in sales. You know what I've seen far too often? Struggling. Struggling to close deals. Struggling to gain trust. Struggling to create consistent and predictable income.

That's a problem I'm here to help you solve. Because success, it starts with a simple truth. It's not about you, it's about them. That's why I created the Consistent Predictable Income CPI Inner Circle. A system designed to give you the tools to thrive. Master teach to sell. And finally eliminate uncertainty in your business. Inside you'll learn how to overcome doubt and build trust that leads to sales. How to spot hidden

opportunities, influence meetings and get hired fast. How to master hiring and find top tier talent without the guesswork. How to inspire, lead and gain influence so people follow you with confidence. Just think about that. Listen, there's a formula to success and I'm handing it to you. No more trial and error. No more struggling. It's time to create a business that thrives. Visit www.nobrokemonths.com. That's nobrokemonths.com. Click log in at the top right and get started today. I'm Dan Roshan, host of the No Broke Month podcast. The show that helps salespeople create consistent and predictable income. So you never have another broke month ever again. Let's get to work.

Every single month we go through monthly goals and outcomes. I'll give you an example. Month three, we're going to be doing digital marketing where you'll be guided to how to generate 10 leads through targeted advertising. That's month number three of the program. The program is $149 a month. There's no like, come and if you're not delighted and begging me to stay, then I haven't done my job. Okay?

If you want to be able to master this business, we break it down with you month by month by month. Month number five, you'll learn how to establish three referral partnerships so you can generate five warm leads. That's the goal of one month. Imagine what your business will look like when we're gathering every Monday, every Friday, and you have the ability to be able to do the on-demand training so that you don't just have me helping you, but you have a training portal to be able to help you. Think about school.

Who has heard of school before? S K O O L. Okay. It's an online platform. I put together four training courses in a platform like school where you have the building blocks of how to believe in yourself, how to be able to lead generate. I walk you step by step through how to do this the same generate. I walk you step by step through how to do this. The same way as I walk you step by step through how to do this,

I walk you step by step how to freaking build your business. So how to believe in yourself, how to be able to generate leads, how to be able to build an organization so you can get that leverage and do so in an affordable way. And then how you can lead the people, whether you build a team or

you have more of a loosely collection of lenders and runners that work for you part-time and virtual assistants and whatever the case may be, so that they can reach your goals and so that you can reach your goals. That's what the CPI community is. I'm going to put the link in here that you can reach your goals. That's what the CPI community is. I'm going to put the link in here that you can sign up for right now. And this will allow for you to be able to be in a place so that you're not afraid to take action so that you do have a faster and cheaper option. Okay. And you have something that actually works. And that's what the CPI training is. So if you're tired of doing business the same old way, and you have something that actually works and that's what the CPI training is

So if you're tired of doing business the same old way And you're not seeing the results that you want and if you're ready to take your career to the next level sign up Hey, okay, you're gonna get some bonuses to be able to avoid the death of potential You're gonna be able to really get me on your speed dial that I could become a partner with you So the reality of it is is what what are you going to do about the challenges that you have right now? And what I'm going to ask for you to do is I'm going to ask for you to sign up. It's literally like, I can't charge anything cheaper.

Okay. And again, this should be a $10,000 for a four month product. That's what it's going to be within probably four months from now. Okay. Then I'm not, this is a BS. Like. That's what is going to be within probably four months from now. Okay. Then I'm not, this is a BS, like this is what it's going to be. Okay. It's going to be $10,000 for four months of training. That's going to be starting probably around four months from now.

Well, right now I'm, I'm going to be able to do a relaunch with this community. I intend to be able to help you and I want to be able to have you join today. Okay. So you can pay for a month by month is $149 or you can pay for a year. It's a 40% discount if you pay for it upfront in a year. So if you want to remove uncertainty from your business, if you want to stop working all the hours and you want to have enough money to meet your goals. If you answered these, yes, the CPI community role play is for you.

I want to be able to help you. If this free training has been beneficial to you, and if you believe that I can help you, it was a reality. People either do this because they don't believe in the, in the product of the service or the person, or they think it's too expensive. You want to be here right now. If you didn't believe in me they think it's too expensive. You want to be here right now if you didn't believe in me. And it ain't too expensive.

In fact, it's way too inexpensive. All right. The reality of this is, is that the program will help you. Thank you everybody. Go ahead and sign up now. I'm the best here. If you like be grateful, make choices, go help somebody and breaking the pattern of the same things that have stopped you in the past. Like what has stopped you in the past?

You got the same results over and over and over again. I'm going to give you the scientific way to be able to break that. All right. Thank you everybody. Hey there, NoBrokeMonth's listener. I've got some exciting news. No Broke Months listener, I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and

I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them, let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broken month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life.

Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.