No Broke Months For Salespeople - How to Turn a Facebook Group Into a Client Goldmine

Episode Date: September 21, 2025

What you’ll learn in this episodeHow to turn online followers into clients through trust and valueWhy a single handshake is worth three hours of online contentHow to use live events to deepen relationships and build authorityThe “4 to 1” posting formula for community and business contentHow to privately engage members through DMs and conversationsWhy building your own data list is more powerful than staying inside FacebookHow niche content (like relocation guides or neighborhood stats) attracts the right peopleWhy you don’t need viral posts—just the right audience engaging with you.👉 Don’t miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=trueShadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead! To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

I want you guys to answer this question. If you had a Facebook group in your community with 6,000 members, you were the administrator of that group and you were creating content to be known as the resource within that community, what would you do to be able to get business from that engaged 6,000 member Facebook group? Welcome to the No Broke Months for Salespeople Podcast, the ultimate destination for salespeople, business people, and entrepreneur. As you immerse yourself in this show,

you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach-to-sell method. Get ready to transform your approach and achieve unparalleled success. In this episode of the No Broke Months for Salespeople podcast, Dan, Rocheon coaches agents

on how to transform an engaged community like a Facebook group into real, business opportunities. From creating value-driven content and hosting live events to moving members offline and onto your email list, Don reveals the strategies that convert online followers into loyal clients. My name is Dan, Roshin. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have No Broke Months.

Thanks for joining me. Enjoy the show. Everyone's driving. I'm glad that you're here. So we went through. different types of events that you as a real estate agent could potentially do and this is a part of the series where we're going through and we're identifying uh things to do in our business to be able to generate business so i know that rance and joe that the two of you have some some really good

um a really good foundation ed i need to work with you a little bit more to know a little bit more about you know your opportunities uh but the uh but rants so with your educational so you said you're going on this appointment today i don't want you talking because you're driving so i'll repeat back just give me a thumbs up or a thumbs down so what i heard you say was that you got this appointment from content that they that they saw online is that what i heard you say thumbs up okay and so rants however he became that resource became that resource for somebody online

to say hey I want to buy a home and they reached out to Rance as the trusted guide that is a in I'm not sure exactly what the what he was posting but that in essence is that is teach to sell and that is using content to be able to gain trust so congratulations for that Rance Joe let's not go to Joe

let's go to everybody but joe i want to have some feedback and this is everybody here arno rj j danny van ozar ed game rance everyone i want you guys to answer this question if you had a facebook group in your community with 6 000 members you were the administrator of that group and you were creating content to be known as the resource within that community what would you do to be able to get business from that engaged 6,000 member Facebook group I got an answer for you what you got, Ed? that's provide value added. So content and homes, things about the neighborhood, the community that they may want to know about,

but they cannot otherwise find out about. Okay. So maybe, got it. So maybe statistics about the local real estate market in addition to all the community stuff that you would be doing? yes yeah i would do that like maybe a one to five type type framework what else would you do to that group with that group six thousand member facebook group for a community a local community you've been loving on them for a couple years you've been sharing community information

with them you've not been doing a lot of business from that group what would you do I try to get offline with that group, try to get a live event going so I can get people that are in that group, you know, seeing me in person. Okay. Yep. Just like what I said, what did I say? A handshakes worth three hours of online content. So get them live.

Some sort of live event. Love it. That's probably a social event where it's sponsored by you, the real estate. agent that doesn't conflict with you the community expert what else what else would you guys do with this got a Facebook group 6,000 you would it's not your turn it's not your turn can't hear you you have a Facebook group of 6,000 members um engage personally with them and start conversation. Engage personally with them and start conversation.

How would you do that, Van? Message them. Message them, okay. Yeah, so like if they comment on something, then you message them and you create a relationship. And then maybe your personal page is very, very transparent that you are real estate professional. Yeah, a big comment.

Yeah. Yeah. So that in the background, know that you're a resource for the community. Yeah. Love it. Rance, were you going to share another thing? Yeah, I have one more thing.

I don't know if this is in the scope of what you are thinking, but I would also be trying to figure out a way to get those people on a mailing list or somewhere where I can actually have them and they don't just belong to Facebook. Okay, on the data. Yeah, as far as the data goes, making sure I can actually reach them outside of the group. Yeah, I would maybe do a contest or something to get that information. people can be bribed what else that's a really great

feedback who else has who has the next piece of feedback for me I would provide consistent high value content that addresses members needs actively engage in discussions to build trust and last they think

strategically promote my services with clear offers and easy ways for them to take action got it all right but again it would be maybe one out of five where it's four parts community building one part hey if you're looking for a home in this community i'm your guy joe what are your thoughts you're going to find out what your audience likes to see as content and then you only make that type of content you find What about that content has nothing to do with real estate sales? It's okay. You find out what they're most passionate about, and you create content about that first.

You find out what they're most frustrated about, and you find solutions for those frustrations. Okay. What does that have nothing to do with real estate sales? That's okay. That's okay. It allows you to be given permission to contact them on social media. So you can send DMs. So when Facebook sees someone engages with you, you can now directly DM them, and you can communicate with them on the

platform and that just further promotes your profile to their followers and their friends that they have as well yeah as the community expert that has no has no idea about real estate sales well i mean you still post about real estate content um but that's not the priority the real state content is the buy i agree with that i agree with that which goes back into my formula of four posts a value of addressing their pain their desires their needs their one not their needs their wants and one post of something that's real estate related right because i didn't hear that when you just in your formula which is brilliant for and for for building a social media following if you want to know how to do this look up people like

tristan with lab code agents and see how he does it uh christie to make sure see how she does it she's in our upline by the way so you have access to all for digital marketing stuff okay i think what may be missing joe is the one part like nobody knows you're a real estate agent and you could have a following of two million people unless if you want to become a public speaker and impact lives like i am that's not going to that's not going to do anything for you so it's taking that brilliant opportunity and adding a piece to it. Yeah, I think for me the piece right now is how to then create content with the real estate

that's just as engaging as the other content. Like my daughter's birthday or the best beach in Virginia Beach because most real estate content is very, very boring and dry. People kind of glaze over that anyway. So even if I am posting real estate. estate and it's not my normal content if it's real estate stuff it still glazes over so still like creating something that still pops and stands out i think you're right but i would also add this in there i mean you completely right but i would add this in there don't evaluate the don't evaluate

the the way that that you make an impact based off of if it goes viral or not right so basically basically like you're like hey if it doesn't get picked up it wasn't any good but consider this if something like what's what's a good post for you how many people would view it uh i do by month because i publish so many so in a month how many how many people generally are impressions um well this past quarter it's anywhere between um you know 200 500 000 range all right call it 300 000 okay and let's say you did a posting only 50-50 engaged in it and it's about real estate but it was the right 50-5-0 you see what i'm saying you don't need it to go viral you need it to go to the right people

and you need those people to know who you are and what you do yeah can get it to get it to go the way like you said to go you know to to get interest like you're right about that right okay but don't hesitate to do it because you can't figure out how to do it Yeah, and that's what goes back to the lead magnet that I've kind of figure out which one most resonates. So, yeah, that's the, that's the thing to work through next. Maybe do a guide for, maybe just do a guide of the best neighborhoods or something in Virginia Beach, right? For the right people, if you put it in your files and you promoted it in the background and maybe even put it into your welcome message, right? You know, new to the Virginia Beach area, check out this guide of the top 10 communities.

something like that and then a call to action in the guide to be able to get to you yeah everyone that joins the group is tagged in a welcome post and the welcome post offers them to DME to get a relocation guide so that's that system set up as well and the resources there is it working um for the people that join the group that are like looking for real estate or rental questions yeah okay just considering all right guys what are your I will chime in on that last conversation. Between the two of you guys put together something, a pretty critical piece, critical piece there. If he's picking up 50 people looking at his real estate content versus, you know, however many people are going and looking at the

other content, those 50 people are enormously important. Because just like you said, Dan, these 50 people are either want that real estate or need it very few people want or need the real estate right now so when 50 people pick it up that's a good number that's an incredible number if i got 50 out of 300 000 and that's you look at the percentage of that it's almost zero yeah you don't need a lot of uh you don't need a lot of traction so that's the point joe that i was sharing with you right and i get i get the point of you want everything to go big, but you just need to get to the right people. Yeah, I think I think you're right. And then for me, I'm just figuring out how loud my megaphone can go in the local marketplace. So yeah, I got you. You're doing a great job,

dude. Great job. Great job. What other aha's feedback, thoughts, feelings do we have? Edwin, thank you for your contribution. What else we got? Jill, how often do you wear that hat? I just took it, gave it a little sniff test. I cleaned it this week. So I'm good. to go what's the flag that's Texas flag that's what I thought trying to convince Arno to move to Texas maybe get a Virginia flag yeah it's a little it's a little sultry you know it's got the exposed breast and then I have the person you know conquering the other one it's a little it's a little aggressive so yeah a little provocative you know for flag yeah just consider it yeah All right, ladies and gentlemen, boys and girls.

Thank you for your time, attention, and energy today. Rance, what a haas do you have? One aha is that I'm absolutely terrible with Zoom on a mobile phone. That's one aha that I have. I'm not good at this. The other one that I have is obviously the time blocking for what we're doing right now. So, you know, making sure that that 9.30 to 1230 is completely blocked. and then the other aha is about the community event you know i just never really thought about

doing something uh to impact community like a toys for tauts or something like that and so my ideas are churning right now about what i can do to be effective in the community outside of real estate that is a magnet towards what i do thank you ranch i want to comment about the time blocking real quick i may go 30 seconds over but there's there's four agents on this call right now and i this is i shouldn't do this i'm just i should not do this but i'm going to do it and this is going to be tough love 50% of the agents on this call right now are in their offices ready to lead generate 50% of the agents right now are in their cars going to meet clients or something else which of those 50% do you think is going to have a more likely consistent predictable income

in december of this year in the office. Yeah. Yeah. And I'm only saying that out of love and respect to be able to drive a point home. You got it? All right, guys. Have the best day of your life.

Be grateful to make good choices. Go help somebody. And God bless you. I love you. Have the best day of your life. Let's go freaking make some business. Let's go change some lives. Let's go make an impact to the world.

You guys are freaking amazing. I'll see you. Hey there, no broke months listener. I've got some exciting news. We just passed. 375,000 downloads for the No Broke Months podcast, and I cannot have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me.

Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them, let them know there's a way to create consistent and predicament. income because no salesperson should ever have another broke month again and hey while you're at it don't forget to like subscribe and leave us a favorable review your support helps us reach even more salespeople who need this until the next episode have the best favorite life be grateful make good choices go help someone and share the show with a friend god bless you