No Broke Months For Salespeople - Is Podcast the New Thing? - How Can It Help Real Estate Agents

Episode Date: September 21, 2023

A podcast can have many purposes, but the main one is providing value to your audience.Creating a podcast can help real estate agents build trust with their audience. Sharing industry insights, tips, and success stories can position you as the go-to expert in your local market.Podcasting also allows you to network and collaborate with peers, experts, and clients. You can invite them as guests to your show and expand your professional circle.This week, we have Gresham Harkless to talk about podcasting and how it can help you grow your real estate business. --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Stop 🛑 wasting your time ⏳ or spending too much money 💸not getting the results you want in sales; I would love you to join me for the upcoming 5-Day Listing Challenge.You will learn how to find YOUR Way to having closings every month.www.5daylistingchallenge.com--Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBookThis book shows you the step by step on how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find a business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you’d like to have a consistent and predictable income, like this page, and don’t forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/newbieagents/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

I would say just go ahead and get started. Don't feel like you have to have all the things in place. You know, just know that, you know, have your goals, have your opportunities of how you're gonna do it, and then you'll figure all the rest out because there's loads of information and resources out there for sure. Welcome to the No Broke Months

for Real Estate Agents podcast. Working as a real estate agent can be incredibly rewarding and fulfilling, but it can also be frustrating if you aren't making the money you deserve. So if you're ready to end the stressful cycle of working hard for no results, then get started with a proven step-by-step system so that every month is no broke months. A podcast can have many purposes, but the main one is providing value to your audience. Creating a podcast can help real estate agents build trust with their audience.

Sharing industry insights, tips, and success stories can position you as the go-to expert in your local market. Podcasting also allows you to network and collaborate with peers, experts, and clients. You can invite them as guests to your show and expand your professional circle. This week, we have Gresham Harkless to talk about podcasting and how it can help you grow your real estate business. My name is Dan Roshan. I'm the host of the No Broke Months podcast, which is a show for real estate agents to help you have no broke months. Thanks for joining me. Enjoy the show. My name is Gresham. You can call me Gresh.

I have a digital marketing company called Blue 16 Media, basically focused on web design, SEO and other digital marketing tactics. And then I have a slew of resources for business owners, including a daily podcast, which Dan has been on twice, and lots of other resources to help CEOs, entrepreneurs, and business owners to succeed. Call CB Nation. And it's a pretty awesome show. I mean, the reason why I invited Greshon to join us today is because he is is extraordinarily skilled marketer who uses the technology, the venues

available for today to be able to get the message out. And the message that he happens to produce is for entrepreneurs, for business owners, et cetera, to be able to scale their businesses. So there's like a win-win here because he can talk to us about business and he can talk to us about marketing of the business. Would you say that's about correct, Crash? Yeah, absolutely. I would definitely say that. You say skilled, I say a busy body,

but those two things might go hand in hand. So definitely appreciate you. Yeah, man. Yeah. Well, I have some questions, right? And maybe if you want to go through your deck first, and then we can maybe do questions at the end. And I have some questions. And I'm sure that the team here has questions as well. I'm always up for the questions. I can go

ahead and answer the questions. And I'm sure I'll touch on a lot of the things, you know, when I go over them. So I want to make sure I get, you know, anything that's very specific that you all have that I can definitely speak to. Sure. All right. Well, tell me, so you do a daily podcast, correct? Correct. All right. So what, how long, I know the answers to some of these, right?

But I'm going to ask you this for the benefit of others. So how long have you been doing the podcast for? So I basically have, I sunset one podcast and then I have a daily podcast that I've been doing and recently went over about 1400 episodes or so. I've been doing that for the last about four years. And the other podcast, it wasn't, I had it as a weekly podcast, but it was a little bit more sporadic than how I launched. And that was probably about a year or two prior to that and a little overlap, you know, from both of those. Okay. And so you, what I hear you saying is you made an attempt, you learn some lessons and then you reset. Is that, do I understand that correctly?

Yeah. I feel like that's the case for every single episode. You know, you feel like you do things a little bit better and you, and it's funny enough, because I always talk about like, once you start to feel like you have a good flow, it starts to become less about what questions am I going to ask? You know, what things am I looking for? Is my mic in the right place, my video in the right place? Once you have that flow, then you can just kind of at the end of the day, have a great conversation and hopefully try to get that value from the guests. So I think I'm definitely in that level. All right, cool. And so then what did you learn from your first show that you sunsetted? Is that what you shared? Yeah, sunset for a little bit. Then I love that. I love the eloquence. You know, that's just like, yes, we sunsetted it.

And so, all right. So what did you learn from the first one that you did differently when you launched the second one that you could share with us? Great question. So I always say I use the word sunset because I always believe that there's a sunrise around the corner. So I want to go back and retool it and bring it back out even bigger and better. But I think one of the things that I started to do and a lot of like what I speak about is making sure you have a strategy around your podcast and reason why you were doing it. The reason I really started the very first podcast was because I was doing a lot of freelance writing. I had a blog that had launched later on, but I would record the interviews for these CEOs, entrepreneurs, and business owners. And I would write basically a blog post and I would take that audio and it was pretty much just on my computer, on my phone.

So I started to listen to them and said, Hey, you know, this is actually pretty interesting. I'm getting value for this. So then I heard about this thing called podcasting and that's where the podcast actually started. So it was very, very organic, um, in comparison to, to how I wanted to be more strategic with the daily podcast. So the first podcast is called the CEO Chat Podcast, and the next podcast is called I Am CEO Podcast. So when I came with that podcast, I wanted to be very strategic because I have a digital marketing company. I was in a lot of different networking groups. I was on a bunch of different boards, just doing so many different things. And even prior to the pandemic, my thought was, how can I take something that I feel like is maybe a gift or something I do naturally and maybe use it as a way to kind of network, connect, maybe generate some opportunities for the digital marketing business and the company and, and how can I, you know, figure all of that out and still provide value. So the big difference, I think, from, you know, each of the podcasts is really just in the

way that I approached and the intention that I had with it at one was a lot more organic. The other one, I was very, very intentional about setting those things up. But those are just, you know, some of the, you know, very structural things that I approach differently. But I think because of that, everything else just got a lot more in place because I knew exactly what the intention was for each. Okay. So when you say more in place, what was more in place? So the IMCO podcast was really set up to scale because when I did the CEO chat podcast, it couldn't be, in addition to me keeping the digital marketing company, it couldn't be scaled. Because what I would do is basically, I would have unique questions, you know, different times a day that I did the podcast, just all those things were less,

you know, strategic. And when I took the IMCO podcast, I said, OK, well, I'm going to do the podcast on Monday afternoons, most of the day Fridays, largely because that's my office time as well, too. But it's also going to be the time where I'm going to be able to kind of in between, hopefully, you know, meetings and things like that, or now actually just batch all the podcasts at the same time. I make it a point to have the podcast then. So that's just, you know, one of the things that I try to do. I have six set questions that I ask in the podcast. And my goal with those questions

was that I wanted to get the most impactful things for every episode and a laser focused interview. But I also wanted to make sure that it wasn't very scripted or it didn't sound too scripted. So it's kind of like that balance beam where you want everybody to listen to the podcast and know that they're going to get, you know, X, Y, and Z and A, B, and C, but at the same time, you don't want it to sound like, okay, that's X, that's Y, that's Z. So you want those things to kind of blend together. So a lot of the way that I structured the questions was really around how can I ask a question and maybe have it bleed into the next question, the next question,

and maybe have somewhat of a pivot, which I have in my show. And that's really where I said, okay, how can I create the questions? What are the questions? How can I phrase them? And some of those things came along after the fact. And as I go on with the podcast, I still learn more and more and more on how to make things go naturally. But like I mentioned, a lot of it is around like getting to know the person and getting a feel for the person because you'll know, you know, after you do a few podcasts, if somebody is maybe comfortable in front of the mic, or maybe if they're not, if they're comfortable in front of the mic, you ask them a question like I'm doing now, and they just run with it. And somebody else might need a little bit more prodding. So you get a feel for that. And I always compare it to a lot like

dancing. You know, I, I love, I've got a, um, I'm curious, here's a question. I'm not sure what, you know, what your answer is going to be because, um, I have my own answer to this, uh, from my own experience. Um, I want to see if there it's comparable to yours has there been a time when you've had a guest and you didn't feel good about it all right so i'm good i know i know the answer to that so there's a carry-on to that right because i all right so yes has there been a time when you've had a guest on and you didn't feel good about it but then the show performed well i think I mean, I probably can definitely say that it performed better than I thought it would. And I think that speaks a lot to like what I was even a touch on, because podcasting is essentially like a market. I call it ingredients. It's a, it's a way to market

your business market, you know, who you are, what it is that you do. And of course you can use marketing and you can use podcasts and marketing in many different ways. But a lot of people forget that sometimes when you're a guest on a podcast or even have your own podcast, as important as it is to ask your questions and to have a great conversation, probably even more important to market it. So some of those guests that I think that sometimes you didn't feel like it was a great conversation. Sometimes it is a great conversation from their, you know, their standpoint. And sometimes they just market it really, really well. So maybe they just have a ton of people that they've had on the show.

It's not as personable as you want it to be. But they've done it so many times that they have their systems in place. So I would definitely say that where I've had some really, really engaging conversations and I feel like I thought it would be a lot more, you know, and then vice versa, where you feel like it's not as engaging and ends up being a little bit more trafficking. So you're around 1400 episodes, somewhere around. Yeah, a little bit over. What are your favorite two? My favorite two. So that's the wrong, that's the wrong answer, because you mentioned at the beginning of this that I've been on your episode twice, that I've been on your show twice.

So the answer to that should be apparent to you. Oh, I thought you already included as one. So there we go. One and two. As much as I love to have you on the show, I'm contractually obligated. I think we're having internet problems right now, Dresh. Right, right, right. I'm contractually obligated. I had my mom on the show.

She has an embroidery company. So there we go. I figured you would let me have that at least. But yeah, it was really great to have her on the show. Actually, when I started the podcast, that was my very first person that I had on the show. And when I hit number 100, she interviewed me, actually. So those are definitely, you know, going to be a close, close, you know, closely behind yours or right to hand in hand.

In front of mine. Maybe, maybe a little bit. But I think I had some other ones that I could just throw in. I had Mike Michalowicz, who has, you know, really great things. He did everything from toilet paper entrepreneur and profit first stuff, profit first. Exactly. So he provided a lot of like great insights in that laser focused way because he even went through an exercise during that podcast of like how exactly you can think about your business differently. And I thought that was really cool just because he obviously has a wealth of knowledge and, you know, really great reach as a whole. But I just thought the value in the podcast was really, really great. But if I could pick one of the two that's not Dan or my mom, I'm going to go with. I really enjoy. Kind of the spirit of the show is to look at entrepreneurship and business in a different way.

And I can say, like, I felt like myself personally, my personal story is that I had a lot of entrepreneurial tendencies when I was younger. It wasn't cultivated for me. I didn't really even know what that was. So I have had, you know, young entrepreneurs, one who has like a comic book business where he's doing arbitrage, where he's flipping comic books basically in college. So I always enjoy hearing stories like that just because I think it provides light on different ways that people can start businesses and create businesses. And it doesn't, you know, pigeonhole people and like, I have to do this, I have to do it that way, I can do it in

my own creative way. Hey there, it's me, Dan. Excuse me for interrupting my own show. I want to tell you about a coaching client who I have called John. And John was recently working with some buyers who they ended up writing 12 offers on 12 different homes, none of which got accepted. And that could just be frustrating. But even worse than that, those buyers ended up becoming renters because they rented a home. And guess what? They went directly to the rental. They didn't even use John for his services when they rented. If I just described an experience that maybe you can relate to, and if you're struggling right now because interest rates have risen so high and the inventory is so low right now, it's just so tough to work with buyers.

And if you want to learn, instead of working with buyers, how can you take three more listings right now? I invite for you to an upcoming class that I'm hosting. It's online. It's free. You can join me at www.get3morelistings.com. That's getMoreListings.com. And I will show you the exact techniques and tactics that my students are using to be able to get three more listings every single month. So that's www.get3, that's the number three, MoreListings.com. And you can save yourself a seat. It's free, it's online, and I look forward to helping you get more listed. So tell me, so what's your listenership like today after, you know, that, you know, what's your success like? Yeah, so I've had, I want to say a hundred or so thousand downloads,

you know, of course, it always, you know, depends. It's been able to kind of grow, you know, a couple hundred, you know, a couple hundred downloads per episode. So it just kind of depends on, you know, how you look at those statistics, whether it's success or not. But I think, you know, a lot of it goes back to like, what you would consider to be, you know, success. And I think that you have to answer that for yourself before, you know, you look at statistics to determine that. Yeah, that's fair. How's your, so you work Monday half, like what I heard you say is like Monday, half a day and Friday, a full day in reporting. Yeah. So yeah, pretty much Monday I have morning meetings and then in the afternoon, I have podcasts and then most of the day, Friday I'll do episodes. All right. So what do you do during the other business days? Tuesday, Wednesday, Thursday, I'm having like client meetings. I'm having a lot of

intro calls for the podcast as well too. Pre-COVID, I was doing a lot more face-to-face networking. Now it's a more, you know, even more virtual is getting closer to be at a little bit more of a blend. But Tuesday, Wednesday, Thursday, I'm trying to be out and about. I always say the less time I spend in front of the computer is always better. Of course. And so what is your business outside of the podcast piece of your business? What does your business look like today? So it's a growing business. It's been in business for nine years. It's gradually growing and organically growing more than anything else. I think one of the things that I see is the bigger opportunity, honestly, is with the podcast and the blog and just the content, because I think it's more scalable. So it's just, you know, figuring out a way that I'm kind of even testing out some different ideas. I'm trying to put together what I call like a content-based chamber of commerce, essentially, of people that had been, you know, on the show. But for the digital marketing side, it's organically growing. So we primarily focus on website design, SEO, website support services.

So everything from breaks to websites, things that aren't working correctly, trying to fix and, you know, to take care of all of those issues to even marketing that and thinking strategically. You know, I always use a Wayne Gretzky quote where I say, you don't skate to where the puck is, you skate to where the puck's going to be. And that's what I equate a lot of SEO to is just really building something so that you figure out how people are searching, whether it's podcasts or blogs or whatever that might be, and you create the content that's there.

Where do you think the puck's going to be in the near future? So funny enough, I was just talking with somebody yesterday, and you really have to look out, you always have to look out for social media platforms. And there's, and I have to verify this, but it really makes sense, where TikTok is one of those platforms that people are not just using to engage, but they're actually using to search, which I think is pretty interesting. So because there's so many how to's, there's so much information there, that people can get very quickly, especially if you're talking about, you know, the younger generations, the millennials and below, you're really looking at, you know, that as being a potential opportunity. And I think,

you know, we're seeing now, and I think we even last time, we spoke a lot about, you know, voice and how, you know, impactful that is. And from an SEO standpoint, you don't really have to look at voices necessarily something different, but it's just changing the way that people are searching. So it's a lot more communicative, you're figuring out how people would ask questions, things that they would say, that's how you're targeting your search. So I think if you at the end of the day, pay attention to regular human interaction and how you're finding things, how you're interacting, what makes your life easier, I think a lot of that will tell you what platforms or even what aspects of platforms,

you know, might be adopted. What's the biggest mistake that you made with the podcast? The biggest mistake I, what is the biggest? That's a great question. Um, there's so many that you're like, I got, I got a locker room full of them over there. That's me. No, that's me too. And it's funny cause I'm going through everything. Like one of them, um, I double clicked, luckily it was a, is a is a friend uh but I double clicked when I was supposed to record and I didn't record and you know those little small things kind of come up luckily it wasn't you know anything that's terrible but at the end you're like that was the best one exactly yes that that would have made my list but um of course I didn't hit the record button so So there you go. You live and you learn. But I think the, the biggest is probably, I would say being, I use the podcast as a way to discover,

but I probably, if I would go back, I always say, if I could go back in a time machine, what would I tell my younger business? So, and my younger podcast self, I would probably say, I would continue to kind of figure out different unique ways to kind of monetize the podcast even more. Because I think that there is a lot of opportunity there to really scale like a community around that. So I probably would say from episode one, I'd be really more focused on building the community around that. Because I think that there's a tremendous opportunity there that I know is going to get to 1,400 episodes. Not really, but hindsight is always 20-20. How do you monetize today? So affiliate links and getting leads and opportunities to the digital marketing

business. So those are my primary, but I still feel like I'm just kind of scratching the surface, and that's something that I'm working on with that content-based chamber of commerce. And so you see with a, like a larger, like a larger pool of resources that to combine it, including the podcast and other assets as well, or is that just the podcast? No other aspect assets as well too. So while I've done the podcast for probably about four or five years, you know, like I mentioned, I had the podcast before that I also had a lot of guests on. And then even before that, like I mentioned, I was doing a lot of freelance writing. So I have this blog called CEO Blog Nation, which really started because I tore my Achilles tendon.

I was stuck in bed. I was doing freelance writing at that time. I couldn't get around like I used to. So I started to just use a tool called Harrow. If you haven't heard of that, definitely, you know, check that out as a way to kind of get people to be published entrepreneurs, CEOs and business owners. So I did this for even before I had my digital marketing business. So I was just doing it just to learn about entrepreneurship. So I would say that my goal is really to say, you know, just start out with the basic people that have been featured. But I think there's really opportunity, you know, beyond, you know, the podcast, the blogs, you know, video interviews,

all those can be absolutely great. Yeah, help a reporter out. Is that correct? Yes. Yeah. Okay. And so that's a, that's a community that you can get on their subscription list and about a certain topic. And, and then you can be able able to to submit articles for, you know, people writing other content. And that's a good way to get your name out there to use other people's influence to leverage through that. Do I understand that correctly? I'm not entirely familiar with it, but I think I got it correct. Yeah, you definitely nailed it. And essentially what it is, is there's journalists and there's now a lot of podcasters, people like that, that are looking for people to publish. And what you do through Harrow is basically a database. You have a

question that you want to get answered. We do about three or so a week. So I ask, why did you start your business? What's the thing that you're most excited about, you know, related to your business or how are you using podcasts for your business? And then we'll compile a list of answers from the 100 plus or so responses we typically get. And we'll usually put about, you know, 10 to 20 or so in a publication. And basically from, you know, real estate standpoint, if you have and it could be any question, it could be those general questions. It could be like, what do you see the future is of real estate investment, real estate investing? And you can be that person that's going to be selected for that. Another sleeper one that I want to give to you too is called Terkel, Terkel.io, I believe. T-E-R-K-E-L.io. What they're actually doing is in base, they compile some answers for us for some

of those posts. They're doing the same thing, but they're actually publishing for those organizations that want to have content created. So again, it's another opportunity to kind of show your expertise. It's not as crowded as HARO, but it's another opportunity to get your name out there. Just thinking with HARO, you could potentially even use that as a real estate agent and ask a question, get people to submit the answers to the questions. As long as you credit them, you could then republish that and whatever, you know, like you can really just leverage all the content creation to other people and then just cite them.

And I mean, does that seem like, does that viable? I mean, I'm just sort of thinking through that right now. Is that, is that viable? Very viable. That's something that I definitely adopted. The only, you know, caveat I will say is that they have an Alexa score that they kind of go by. So it's not anybody. So as long as your Alexa score is high enough, you can, you know, be, you can cross the threshold as a publisher. But once you cross that, then yeah, absolutely. You can do that. You just, it's just, it's just not any, you know, sites. It's usually reputable sites. And from an SEO standpoint, it's gold just because you get a backlink from one of those high ranking sites. It's really good for you from a search engine standpoint.

And Alexa, what is, what's the Alexa ranking? So it's essentially like a, I guess a who's who of the internet, I guess that's the best way I can say it. So they basically rank the different sites. So for example, there's other things that, you know, they call it page rank and things like that. But Alexa is kind of one of those rankings where basically like a Washington Post, for example, is going to be a higher ranking than if I start a blog tomorrow and it's completely different URL. So what it basically does is rank sites according to that based off traffic, based off reputation, just all those things. So you have to kind of go past their threshold. I can't remember exactly what the number is, but they have it on their site. So if you go there and you submit, one of the things I did when I first started my blog is

because I didn't have that high of a ranking, there was other kind of complimentary ones or kind of maybe copycat ones that I started to use to get traffic. After I got traffic, I got past that threshold and then I was able to kind of use HARA. You already know, 87% of all real estate agents fail in this business. And you also know it doesn't have to be that way. If you're a real estate agent and you're looking for consistent and predictable income, I invite for you to get your free copy of Real Estate Evolution, the 10-step guide to CPI, consistent and predictable income for real estate agents. And you can do so when you visit www.therealestateevolution.com. I'll share with you your book that I authored to show you the way.

Thanks. What's the number one benefit that you have received either personally or professionally from hosting your podcast? Hands down, I think it's the most underutilized way to use a podcast is the networking piece. And I kind of alluded to that. Get an opportunity to be on the show with you now, I think it's largely, you know, because of us networking and in many different ways. And I think that if you start to understand that you can create win-win opportunities and you can see the podcast as a way to do that, if not just, you know, of course you can use it from authority positioning standpoint and talking about, Hey, I'm great. I know this and X, Y, Z, and A, B, and C, that's great. But if you can have kind of like-minded people that maybe aren't doing the same thing,

or potentially maybe they even are, you have that opportunity to kind of network. And you never know where those opportunities will kind of fall from there. Steve Jobs has this quote where, you know, you can't always understand how the dots are going to align until you look backwards. And once you start to realize that if you have a really good spirit, you're providing value, then maybe you know everything, you know, that you want to do, but maybe that's going to change five, 10 years from now. And it might be somebody that's been on your podcast. So you're like, Hey, I have this idea, you know, can we partner? Or it might be literally that day after you do the interview, somebody says, Hey, I have a referral for you. So you never really know. But I think if you have a spirit of

value, then that'll help out tremendously. You know, it's just interesting, Greg, because you and I have never had that conversation before. I've had that conversation with many podcasters. And the answer, I think I can't remember a time where I've gotten a different answer to that question. You know, about the biggest benefit of doing a podcast, myself included, that would be my answer as well, you know, about the biggest benefit of doing a podcast, myself included, that would be my answer as well, you know, for the podcast that I host. And I would say it's the relationships because I never invite somebody on who is mediocre, right? So you're just looking at the threshold of the type of individual such as yourself and those that are listening right now and participating

is that you're going to only really invite the best of the best on, right? And, you know, like Mike, I can't say his last name again. I don't know if I'm saying it right. But I'm gonna let you own that one instead of me. Right? I mean, like, like, like people like that. I mean, he's certainly the best, the best. In fact, I owe my financial a bit of my financial success to Mike, because learned how to manage money from, from him. Right. You talk about influence, right? You know, that's you know, so if you ever connect with him again, please pass those kudos along to him and the gratitude from me to him. If you ever connect with him again. Yeah, I definitely would do that. Yeah, thank you.

So as we sum up here, Grish, but what am I, what have I not asked you that you think is relevant for us to understand and hear? Yeah, I think you touched on, you know, so many, you know, great aspects of it. Of course, there's a lot of, you know, you know, things that you can know about, you know, podcast hosting and, you know, how many episodes you're going to do. Do you have an intro and outro? And those are all those kind of X's and O's aspects of it. But I would say just like, you know, with me and I can't speak for you, I don't know if you feel like you've gotten better every time you've done, you know, the interview, but I would just say, get, you know, get started with, you know, doing the podcast.

It could be solo episodes. It could be if you find you're a better conversationalist, maybe, or a better question asker, maybe you do more interview style, but I would say just go ahead and get started. Don't feel like you have to have all the things in place. You know, I always say like, if you, if somebody questions whether or not you, you, you know, have a really high quality podcast, just tell them it's the 1.0 version and that you're going to work on the 2.0 version and to get better and better and better. And then, you know, have a really high quality podcast, just tell them it's the 1.0 version and that you're going to work on the 2.0 version and to get better and better and better. And then, you know, just know that, you know, have your goals, have your opportunities of how you're going to do it. And then you'll figure all the rest out because there's loads of information and resources out there for

sure. I love that, guys. I want to share one thought and then I'm going to open it up for discussion with the group of people here. Something that I would say that I had changed in my journey, and I'm curious to hear your thoughts on this, is when I began to do the podcast, I would come from a perspective of how can I provide the most value to the audience? I changed that somewhere along the journey. And I changed that perspective to what can I get personally from a conversation with a high-minded person

that would allow for me to be inspired. And it was a change of framework of the approach, because I guess the reality of it is I have no idea what other people, you know, what will inspire other people, but I know what will inspire me. And so if the worst case scenario is I have zero listeners and I get inspired, Hey, that's a win. And I believe that it calls for a better production and a better product. So that's been my learning journey about podcasting. I don't know, have you had similar, what are your thoughts on that?

Yeah, I'm cheesing over here just because it's very similar to me too. And I think a lot of it also speaks to, the person that you are as well too, because me knowing you, Dan, over the years, you're definitely a giver. And I think if you also have that natural, you know, proclivity to give, then you're probably going to give regardless, even if you're providing value or not. If you're like, OK, what can I get out of this? You know, from a value, you're probably going to do that anyways. But I think that I always kind of joke and say that this has been my business school. I've learned a tremendous amount just because I get to, you know,

ask the questions and I always joke and say that, Hey, I'm that kid, that annoying kid that's in the front seat at class. That's asking all these questions like, Oh, I have a question about that. Oh, I have a question about that. And everybody else might ask that question and want to know that question. But I'm the one that just kind of asked. So I look at the podcast just being that opportunity to just kind of say, Hey, you know, let me drill down on that a little bit. I would love to hear more about that.

And I selfishly get, I think sometimes more than the people that are on the show. So I would definitely, you know, echo everything that you said. So what I understand you saying, if you're that annoying kid in class and you're listening or watching this right now, you should be a podcaster, right? Exactly. Exactly. Started yesterday. I know that there's a Facebook group podcast guest collaboration community to also find guests and be a guest as well as a resource as well. So some one that I'm familiar with. Gresh, I'm curious, the parallels, because what you're sharing with us today, perhaps somebody maybe listens to, perhaps a real estate agent's listening to this or viewing it, and maybe they decide that maybe podcast isn't the way to go, right? But there's so much valuable information that you're sharing with us today that's parallel, whether it be

just about marketing in general and also about business development, also about being a business person. Because when I view you, I see you, interestingly enough, I think I see more as a business person than I do as a marketer. Though your business is marketing. I don't know. And maybe that's a subconscious type thing because of the platforms, you know, the way that you present yourself, right? And I don't, is that intentional by the way, or is that? Yeah. You know, I'm very much so always, you know, saw myself as somebody that had multiple things that I was going to be doing. And I always, I try to be very cognizant of not, you know, putting myself into a box, but of course you want to, to some degree to make sure that you are leveraging yourself.

And that's always, you know, I think that's one of my weaknesses is making sure that you're, you're being as laser focused as possible, because I am an ideas person. I do, you know, see squirrels here and there, and I can go chase them all the time, but you don't, you realize you don't really, you know, get those things done. So for me, absolutely. I've made it a point to always kind of, you know, test out, you know, different ideas. Sometimes I talk about them. Most of the times I won't talk about them as much until I get, you know, they get to a certain level. But yeah, I think that, you know, one of the big things that, you know, I've learned, you know, by doing so many episodes is that there are kind of tools of the trade, like Tim Ferriss might talk to. There's these things that will help you out from whether you're starting a subway franchise, you're investing in real estate, or you're starting a podcast. And like that consistency piece that I spoke to with George, that's something that you're going to see in every aspect. You can have all the tools from a franchise of how to be successful, but if you don't do the things that you need to do to be

successful, then it's not going to be as successful. So it's just making sure that you are paying attention to those success tools. Awesome. Awesome. Gresh, how could somebody get in touch with you? Absolutely. You could go to my personal site, IamGresh.com. That's I-A-M-G-R-E-S-H.com. And I know I spoke a little bit about podcasts as well, too. So I have a site that's specifically for that, Help4, the number four, podcast.com. You can also check that out, too. Awesome. Help for the number four podcast.com and I am Gresh.com as well. Gresh, thank you for your time today. We appreciate you. And if you are a real estate

agent and you are seeking to understand how to take listings and how to have no broke months, I'm going to invite you to visit www.5daylistingchallenge.com. That's the number five, 5daylistingchallenge.com. We have a listing challenge that's coming up. It is free for you to join and attend. At the end of the event, you will understand exactly how to take a listing in today's market. And so I again invite you to go to www.5daylistingchallenge.com. Raj, thank you so much.

And CPI crowd, thank you as well. Take care. Thanks so much for listening to the No Broke Months podcast today. Until the next show, I invite for you to be grateful, make good choices, help someone, have the best day of your life, and go find a listing. Hey, I just had the best 45 minutes interviewing Dan Rochon. He's from Virginia, right outside the DC area. He's been in a stable market for a long time.

Within 18 months, he created so much success where he was actually able to buy the brokerage as a real estate agent. Dan is a leader of vision, focus, and passion. His enthusiasm is truly infectious. He just came out with a book for real estate agents to kind of help people pivot. We went through and talked about how to succeed in adversity, some of his big traits out there.