No Broke Months For Salespeople - Mastering Leadership: Teaching Others How to Think for Success

Episode Date: June 20, 2025

In this episode, we explore the power of leadership and how it shapes a successful sales team. We dive into the importance of setting clear standards and holding yourself and others accountable. Learn how to effectively lead your team with transformational coaching and thoughtful questioning. Whether you're building a team or refining your approach, this episode provides valuable insights on fostering collaboration, removing barriers to success, and achieving your real estate goals with integrity and strategy.What you’ll learn on this episodeGreat leaders act as coaches, guiding their teams through thoughtful questions rather than issuing commands.Setting standards and holding team members accountable is the foundation of high performance.Focusing on the activity (not just results) leads to more success.Accountability conversations should be empowering, not blame-focused.When facing resistance, help team members bridge the gap between their personal goals and actions.Role modeling, planning, and role-playing are essential components of effective training.Always encourage solutions over complaints—empower your team to find answers.Starting with clear goals and measuring progress ensures consistency in performance.The "why" and "how" questions help uncover deeper growth opportunities.Creating a solutions-oriented environment fosters a strong, high-performing team.If you’re ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step.Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership.Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeRole modeling: Demonstrating the desired behavior to create awareness.Coaching techniques: Focus on deep probing questions like "What makes that important to you?" to spark growth.Accountability methods: Ensuring your team aligns with their personal goals and actions. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

So now not only is setting your standards, not only is holding yourself accountable, helping you, but it also helps you then to analyze where's the opportunity. And so now you, as a coach, when I'm coaching somebody and they're not hitting their goals, the first thing I ask them is what are you doing? And then if they say to me, I'm doing two conversations a week, then that's what we're working on. Welcome to the No Broke Months for Salespeople podcast, the ultimate then that's what we're working on. reveal the new way to persuade human behavior by mastering the art of the teach to sell method, get ready to transform your approach and achieve unparalleled success.

What are your thoughts about standards for yourself? And I probably should have gone, cause my standards may be intimidating. I have a team of nine people who support me to hit those goals. So there's that. And investment of about somewhere in the ballpark around $5,000 a month in media and advertising. So you may not have. I know for me it's podcasts.

So I like to record as many, it has been recently as many podcasts as I want. And then I realized that was a kind of a churn and burn. So I've been trying to just publish at least one podcast episode a week. Cause I know that one podcast episode will get me a week's worth of shorts every day. So there's no excuse for me to publish content because if I just do one episode a week, I can get content for every day that week. So that's what I like to do to just remain top of mind for the top of funnel advertised. I love it.

I love it. And so that's the front end of the activity. And I would rather hear you say one, then as many as possible, by the way. Okay. Even if it was more than one, then I'd rather just hear a specific number. You and my video editor agree on that. Fair. And once you understand that, what is your goal as an outcome of

those shorts and reels and podcasts? Yeah. So the second phase of that is just outreach. So I can outreach to people that are in similar spheres of non-competing industries. And then I can get myself in front of their audience as well. So leveraging their audience with the hope of, not hope, hope isn't a strategy, but with the intention of getting in front of their audience to get them services as needed for real estate. Because the average buyer in my market is that they're not shopping every day.

It's a cycle. So just trying to hit as many different cycle phases as I can. And that metrically looks so right around 1 million organic views. That's what we did last year without any paid advertising. So just the law of numbers and conversion, one million in the local area, I can get in front of more people and convert. Okay. I'm going to share with you, I love what you're saying.

And I'm going to share with you a goal of mine that's not too far off in regards to the activity. And then I want to see if you can maybe identify the differences in what you just said to me and what I'm going to say to you, you get. Yes, I'm ready. Player one, player one. So in the months between October 1st and I think it's November 15th, I think that's right, I have it right now.

have it written down, this coming year, I'm going to guest on 100 top half percent podcasts as a part of my mission to sell 40,000 books between February 15th and February 28th, 2026, that the entire mission, but as a part of my mission, what do you hear between the way I stated what I said and what you stated, what you said, if anything? You have smart goals, Dan, you know exactly where that content is going to end up and what results it's going to have versus me is I'm trying a bunch of different things, seeing what sticks and it's not really a smart goal strategy. Yeah. As of late, as of late, but that is something I've identified in.

That's why we're talking. So you could consider, so you just missing a piece of it. So I'm going to do one podcast that's going to be transferred into X amount of reels that's going to be published. Why? into X amount of reels that's going to be published Y amount of times that's going to result in X amount of conversations. So now you can now measure because let me ask you a question Joe would you rather let's call it 50,000 views in the next year that result in 12 transactions or 1 million views in the next year that resulted zero.

The first one, yes, it's got to lead to sales. It can't just be for the vanity metrics sake because I'm not a content creator. I'm a real estate agent. So that's the distinguishing factor that I have to separate and distinguish for people viewing my content. Although it is, can be educational and entertaining, it has to be for a purpose to do business with them. Sure. Yeah, unless you want to be an influencer, then it would be different goals, and it may be increase it from 1 million to 20 million or whatever the case may be.

All right. So smart goals, which is specific measurables, achievables. What's the R? R. Realistic based in time. So those are what smart goals are. So something that they, whether you're going to get there or not, which goes back into why I don't like, I'm going to do as many as possible, like as many as

possible is not measurable because you don't know if he did it or not. If you say, I'm going to do X amount of hours, that's fine. And you can say, I'm going to do X amount of podcasts. That's fine. But in both cases, be clear on what your end result is which is going to be appointments such that you can then meet with somebody to then sell. The best leaders they don't sell they teach they build trust they change lives. Teach yourself is going to be published by Posto Press and Simon & Schuster. It's going to

show you how to lead with influence to leave the old way of chasing behind Pre-orders are open now lock in your copy to visit www.teachyourselfbook.com That's teachyourselfbook.com and Clay bonus is you're never gonna see again Your future followers are waiting because people don't want to be sold. They want to be led and it's your time For my video content, by the way, my video content is one appointment a week, a month, sorry. I don't do nearly as much videos as you do, but I do a fair amount.

My video is more for coaching. And then for my video content for coaching, it's I'm currently getting six a week. That's the result. And the goal again is to keep the net 10. Who else would like to share your goals? You are what you'll hold yourself accountable for. We've got time for one more who'd like to share. Good day.

Yeah, I'll go. I have just recently redefined this. I have, my standards are to do my daily activities and the daily activities are totally different and that, and yet they equal a hundred contacts a week. Three, three to, well, you don't like it when I do three to five. So I will say five appointments and made and two appointments gone on. Okay.

So 100 conversations, five appointments made, two appointments attended. Then now you know if he did that or not. Now let's say you do, so this is great, 100 conversations and you're not setting up the five. Do you recall what the three things could be? No, I don't know what you're looking at. I know that if I'm not making it, oh yes, I'm not saying it to the right people. I'm not saying it often enough. And what's the last thing?

Not saying the right thing. Correct. So now if I'll have an a hundred conversations a week and I'm not getting my five appointments set, that's one for every 20 that may be a little bit aggressive just knowing the numbers based off a hundred conversations I think four would be the result just knowing the numbers of a highly skilled agent such as yourself okay so if you want to keep that five you may have to give more than 100 which I don't recommend so I might adjust the five to

four so that you can because you said three to five originally and you're still like within a tolerance So now it's are you okay with that four? Yeah, okay, because we want to make it one of those things was achievable So now if I'm having my hundred conversations, and I'm not hitting my four. Do you think I'm having enough conversations? I'd say yes So then it leads. What am I saying and who am I saying it to? I'm not hitting my four, do you think I'm having enough conversations? I'd say yes. So then it leads, what am I saying and who am I saying it to? Right. So now not only is setting your standards, not only is holding yourself accountable, helping you, but it also helps you then to analyze where's the opportunity.

And so now you, as a coach, when I'm coaching somebody and I, and they're not hitting their goals, the first thing I asked them is, what are you doing? First thing I ask them. And then if they say to me, I'm doing two conversations a week, then that's what we're working on. If they say to me that they're doing a hundred conversations a week and say, what are your results? And they say, I'm not even booking one appointment. Then I know that I'm working on who you're saying it to and what are you saying. So then I just would test that. Well, pretend I'm working on who you're saying it to and what are you saying? So then I just would test that.

Well, pretend I'm a buyer. What are you going to say to me? Who are you calling? I'm just going to figure out who you're calling and what are you saying to them. And then now I know where we can work on. And that if you want to self-cook yourself is the way that you do that. Okay. All right.

Who would like to share your ahas today? What are your thoughts? What are your feelings? What did you learn today? What, what did you, what inspired you today? What questions do you have about today? Archie, can you hear me? Yes, Rachel.

Okay. I take that as my pretty deep answer. That's what I need. Alex on the screen. I was just saying I have my day set identified.. That's what I need. I was just saying, I have my day set identified. So that's what I need to do. It's my outcome goals. Yeah.

And something that I didn't mention to you about outcome, about sending the outcome goals is why do you do that? Well, you do that because when you give your subconscious clarity, you will take different actions that are going to lead towards those outcomes. Even if you even if it's the same as 100 conversations or as many as I can, you're not telling your brain where you're going. Or one podcast a week. Great. Here's a million views. So now you go to Bank of America to pay your mortgage and you say, I got a hundred thousand views to give you this week or this month.

Will you take that? They'd probably won't take your views. Not even the sponsors want them. We'll get you some sponsors if that's your goal. Alright. Ladies and gentlemen, thank you so much for your time today. Your time is precious and I appreciate it. You investing it with us today. Have the best day of your life. Be grateful. Make good choices. Go help somebody and

God bless you. Have a good day. Bye Hey there no broke months listener, I've got some exciting news he just passed 375 Thousand downloads 375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now with you and I, let's take it a step further.

If this podcast has helped you, imagine what it could do for another salesperson who might be struggling share the show with them let them know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again and hey while you're at it don't forget to like subscribe and leave us a favorable review your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.