No Broke Months For Salespeople - Mediocre Teams Kill Great Visions Build the Right One Instead

Episode Date: May 11, 2025

In this episode, Dan Rochon gets real about the power of habit, self-leadership, and what separates plateaued agents from transformational leaders. Drawing on real-world experiences and hard-earned wisdom, Dan challenges you to ask the question: “Would I follow me?” Discover the SCARLET framework for identifying talent, the hidden success habits of top leaders, and why building Consistent and Predictable Income starts with becoming someone worth following. This one hits deep.What you’ll learn on this episodeThe two questions every aspiring leader must ask: "Would I hire me?" and "Would I follow me?"Why habit > outcome (and how results can be misleading).The SCARLET framework for identifying ideal talentHow to stop focusing on you and start growing through service to others.Why success is boring—but predictable if your habits are right.Resources mentioned in this episodeSCARLET Framework Overview: How Dan identifies top-tier team members.One-to-Five Worksheet for Buyers: Improve clarity and alignment in buyer showings.On-Demand Curriculum: Master the habits of high-performing agents.Teach to Sell: Dan Rochon’s upcoming book on influence without selling. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Now, how can I help you achieve your goals? Okay, but guess what? Your goals have got to align with my goals before I start leading. And if they don't align with my goals, I'm not gonna be a very effective leader for you. So it's taking a step back and saying, okay, does this person, does their behavior align with me?

Does their vision align with my vision? Does she wanna go in a general same direction in life as I wanna go? And if so, now my job job's helped them get there. Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income.

We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. Business is just sort of like a little Petri dish. That's what I use business as. It's a Petri dish for me to become the very best version of me possible.

And I encourage you to consider it to do the same. And I know that whatever you would say I would embody, I would follow this person. That's the first step. And then the second step is, am I embodying the habits of that person? Now recognize that I said habits, because so many of us get screwed up where you say, you look at the results.

You look at the results of, Ben Kinney just bought a Riemind for $1.5 million for place. I don't know if you guys who knows who Ben Kinney, I think most of you probably do right. He just bought that last week for $1.5 million and I've been I wouldn't call him a friend Ben and I but like we know each other. We've been together. You know, we've got had lunch together that type of thing throughout

the years and I'm like, holy crap. Like that's pretty impressive. I'm looking at the outcome though, right? That doesn't fuel anything. Well, guess what? Leo Pereo, who created ReMind, is now the CEO of EXP Realty. His local agent here was in Reston, has been a friend of mine for 20 years, much closer than Ben. Leo sold ReMind when it went public for $10 million. So these are two friends of mine that I know, and you look at the results. But guess what? than Ben, Leo sold three mine when it went public for $10 million. Okay? So these are two friends of mine that I know and you look at the results. But guess what? If you look at the results, you're looking at the wrong damn thing.

Because what you should be doing, or excuse me, I shouldn't say should, what you have the opportunity to do is instead of looking at that magnificent success that both those gentlemen have had and look at what are the habits that they embrace. And I can tell you there's one habit that I know both of them embrace much more so than me, much more so than me. And the habit that they both embrace is who they surround themselves with. And they only surround themselves with a plus plus plus people only, only, right? Like I've observed these guys over the last 20 years as I've known both of them.

And I can tell you what is their superpower. It's about surrounding themselves and attracting the right people to them. So instead of looking at the results of getting jealous about that and being like, damn, what have I been doing over the last 20 years? Instead, I look at, okay, what can I learn? Now, am I the leader who's attracting

the same level of talent? Guess what? I'm becoming that leader. Steve and Terry, you're evidence of that by the way, because the two of you are those high level talent people, right? And I don't want to exclude anybody else here, right? But I'm gonna tell you, every single person here,

I don't know Chase very well. And I know George, but not as well as I'd like to know George, but I can tell you, and that's not to say Chase and George aren't great people. I just don't know you. And I want to be honest with my words and everybody else here, I'm gonna say, you're freaking amazing.

And I'm proud to be in business with you, right? And Chase, I can understand, I can believe you're amazing because if you weren't amazing, you wouldn't be with Steve. And George, I can believe that you're amazing because if you weren't amazing, you wouldn't be with okay. But now I can justify that everybody here is amazing now that I sort of think through it, even if I don't know you that well.

All right. So let's go back. So step one is, would I follow me? Or actually step one is who would I follow? Step one is, am I embracing the habits of that person who I would follow? And then, you know, if you're not embracing the habits of that person you're going to follow, that's an opportunity. That's where growth comes.

That's where 25-year-old old Dan who lacked, you know, a little bit of softness and guess what? 52 year old Dan also lacks a little bit of softness. I'm not saying that I have grown exponentially in this, but well, I've grown a lot and I still have a lot of ways to grow with this. Okay. So just want to acknowledge that. But if you compare 52 to 25, the 52 year old version is definitely much softer, much more patient, much more empathetic, much more caring. We'll take the time to actually slow down when necessary.

I'm fast as hell, right? But if there's an important thing, if it's vital, I'll take the time. Okay? That's based off of experience. That's based off of growth and learning. All right. So understand who you are and then understand where you wanna go. When you understand where you wanna go,

then you say, okay, here's where I wanna go. Now, who do I align with that will get me there? And I don't say this in the video, but I said it last week and you can write this down. Scarlett, that's the acronym. Scarlett for me is self-starters, competitive, learning-based, assertive, relationship-based, and team players.

Okay? That's who I look for. If I'm in business with you, I believe that you're all those qualities. I believe you're a self-starter. I believe you're competitive. I believe you like to learn. I believe that you're relationship-based and you're a team player. Those are the qualities that I believe you possess within you. Because if I didn't believe you possessed that within you, I wouldn't be in relationship with you. So where do I wanna go? Who's gonna help me get there? Now guess what?

Now my job is not to focus on me, my job's to focus on you. The best leaders, they don't sell. They teach, they build trust, they change lives. Teach yourself is gonna be published by Posto Press and Simon & Schuster. It's going to show you how to lead with influence. To lead the old way of chasing behind. Pre-orders are open now. Lock in your copy.

To visit www.teachyourselfbook.com. That's teachyourselfbook.com. And Clay bonuses you're never going to see again. Your future followers are waiting. Because people don't't wanna be sold. They wanna be led and it's your time. Now, how can I help you achieve your goals? Okay? But guess what?

Your goals have got to align with my goals before I start leading. And if they don't align with my goals, I'm not gonna be a very effective leader for you. So it's taking a step back and saying, okay, does this person, does their behavior align with me? Does their vision align with my vision? Does he wanna go in a general,

same direction in life as I wanna go? And if so, now my job's to help them get there. And instead of me focusing on me, guess what? I'll be in the tailwind of me pushing others. And that will just suck me right up to success. But you focus on this. It's about placing you first.

I'm going to call somebody out here. I'm not going to say the name. One of you one time said to me about another leader and I didn't say anything. I had to stay quiet. I didn't say my experience say my feelings say my thoughts yet that other leader. I'll be transparent

because I'm being very gentle right now, in my opinion is a very self-serving individual and he has success. And that individual that I was here said to me, well, Dan, you're also self-serving, we're all self-serving. And when that person said that to me, I said, okay. And younger Dan would have rebutted that.

But older Dan just said, okay, as much as I know that that's not a true statement because I know that when I focus on the other person first my needs get met. I never have to focus on my needs and guess what it's more fun focusing on others. Anyways, now if I'm pouring into somebody and I don't achieve my goals.

Maybe I'm pouring into the wrong person or maybe I'm the wrong leader. Okay, but I believe that the leaders that care about others first and care about the right others first, whether they have the same success as the takers, whether they have the same success as the self-serving, I don't care. It's just more fun. So that's my rant. Okay. Ladies and gentlemen, boys and girls, what are your ahas? I think the ahas, I think that's a lot. What do they say that if you look at yourself, would you hire yourself right now or would you fire yourself? Self-discovery is a big thing. Yeah. And as self-employed people, that's, you know, it's all about the habits. It's all about the habits, right? It's like, are you going to regenerate daily? Are you going to eat well? Are you going to exercise? Are you going to pour into your relationships? I'm not saying that those are your values, right?

I'm not gonna put my values into you. Right, I'm just giving you some things to consider, right? But whatever your habits are, is what you're gonna create. I said to Jim the other day, and the trainer was like, holy crap, you're lifting some heavy weight, and I go forever, right? Like I don't stop.

And I just looked at her, I said, yeah, it's my habits. It's not because I'm strong. I am strong, but I'm strong because of my habits. I didn't come that way. Right? Not naturally. Naturally, I'd be about 250 with a donut hanging out of my mouth if I had my way about it, but you know, I just don't want to be that person.

I sort of do, but all right. What other hot-past-y guys have? I mean, I really liked, yeah, the like, would you hire yourself? But I loved that first note in the beginning about the little questionnaire for the buyers because that's brilliant. You know, I definitely want to try that for the next time because- Chase, remind me on Monday or if you're not here on Monday, remind me on Friday to share that with you, okay?

Okay. Yeah, please. All right. Thank you. Yeah, you're welcome. I just, I don't know. I have to find a file and Les isn't here, so it's hard for me to get to you. Yep. You're welcome. I just, I don't know. I have to find a file and less isn't here. So it's hard for me to get to you right now. Yeah. And again, like I said, that's something

that I learned from experience, but guess what? You got to think. See most agents, when something goes wrong, what do they do? They bitch and they moan. And they say, I can't believe that this happened. And that's fine. I understand the negative energy. Yet what if instead of bitching and moan and what have you said, huh, what really happened there? What could I do differently next time? And that's where teach yourself came from. That's where all the systems came from.

Thank you, Terry time for one more. Aha. Well, I'll go again. Everyone seems to be looking at me to the cameras. I think not the it's that those habits are those consistent, predictable income. The consistent time on task over time habits is what's going to bring the success, not the one of them. Success is boring, right?

It really is when you implement the habits. All right, guys. Hey, listen, thank you for your time today. Have the best day of your life. Be grateful, make good choices, go help somebody and think about your habits. Think about who you are. Think about where you want to go. Think about who you are. Think about where you want to go. Think about who you want to be and who you want to get into business with to get there

together. Then serve that other person. God bless you guys. Hey there, No Broke Months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling share the show with them let them know there's a way to

create consistent and predictable income because no salesperson should ever have another broke month again and hey while you're at it don't forget to like subscribe and leave us a favorable review your support helps us reach even more salespeople who need it. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend.

God bless you.