No Broke Months For Salespeople - Most Sales Conversations Fail Because of THIS One Misunderstood Principle

Episode Date: April 28, 2025

If you’ve ever thought your message was crystal clear—only for your prospect to walk away confused, hesitant, or worse… uninterested—this episode is your wake-up call. Dan Rochon breaks down why Teach to Sell starts before you ever make your pitch. Learn the invisible filters destroying your communication and how NLP and the CPI Communication Model help you truly connect—spirit to spirit.What you’ll learn on this episodeMost sales fail because you're trying to fix the wrong thing after it's too late.True communication isn’t what you say—it’s the response you get.Your prospect is filtering your message through 11+ million bits of data, past trauma, and personal meaning.The CPI Communication Model: Be in rapport, Ask AADE questions, Actively listen.Rapport is not a hack—it’s a spiritual connection.Face-to-face and video-to-video are the highest forms of communication.NLP helps you understand deletions, distortions, and generalizations.The Self-Coaching Model teaches how thoughts and feelings impact actions and results.You're responsible for how your message lands, not your prospect.Being misunderstood isn’t their fault—it’s a sign to adjust your delivery.Resources mentioned in this episodeTeach to Sell: The system to lead, consult, and get hired without pressure.The CPI Communication Model: A 3-step approach to authentic connection and influence.Self-Coaching Model: Understand how thoughts lead to feelings, actions, and results.Neurolinguistic Programming (NLP): The foundation for Teach to Sell's influence tools. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

So for me as a sales professional, as a human being, my job is to pay attention. What is the response that I'm getting? And if the response that I'm getting is not the intended response, who's responsible for that? Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show,

you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. All right. Somebody tell me something good. I picked up a new buyer over the weekend and I picked up somebody in my downline over the weekend.

Hey, congrats and congrats. Thanks. Win-win. Way to go. Where did the buyer come from? A referral. All, fantastic. I may have picked a new buyer also for a referral. We'll see. Where did the recruit come from? Teaching. Teaching. I figured. Alright, fantastic. Good job. Good job. Hello. Good morning, Cindy. Welcome. Good morning.

Alright, sorry that it wasn't clear where the where the link was. All right. So ladies and gentlemen, we have some technical challenges this morning, which is causing me not to have a the ability to be able to teach with to share with you a the ability to be able to share with you the content today. So we'll pick the content back up. And today what I want to do is I want to talk to you about a couple things. I want to talk to you about Teach2Cell and I want to talk to you about Neural Linguistic Programming and we could practice that a little bit as well. And Teach2Cell was born from Neural Linguistic Programming and what and I'll just call it NLP if that's okay. What NLP is, it's the study of subjective experience and it's a study of excellence.

And so subjective is interpretation. So objectively, I'm holding out five fingers. That's objective. Like we can say that that's true. Subjectively, the sign behind me is the most beautiful purple neon sign that you've ever seen in your life. That's subjective. All right. That's an opinion. And Dr. Bandler and Grinder, when they were in the 1970s, they were fine. In the 1970s, they began NLP and what they discovered was that we as human beings, we filter things

through our subjective experience. There's three things that they distinguished, deletions, distortions, and generalizations that cause us to be able to filter words to have a different meaning. It's one of the reasons why texting sucks and, and really good communication because it has no tonality, no inflection, no pitch or pace and, and no, no energy, no spirit that's a part of it. And so when we're looking at the hierarchy of communication, we want to always communicate with our clients in the highest level of communication, which would be the face-to-face when possible.

And this would be the second highest level of communication, which is video to video. And it's one of the reasons why I asked that you be on video when we're teaching, right? Because it allows for us to have a better communication. If one person can see the other and the other person can't see the other, it's going to take that level of communication, even from the presenter to the recipient and diminish it by half. And so that's the thing there. So, NLP is the study of subjective experience. And so I teach the self coaching model, which is we talked about this last week, which is our circumstance. is we talked about this last week, which is our circumstance leads to our thoughts, our thoughts lead to our feelings,

our feelings lead to our actions, our actions lead to our results, and our results lead to our circumstance. We interpret or we receive our circumstance through our five senses. So that's gonna be our taste, our smell, our hearing, our touch, and our sight. And so that's where things come into our being.

And so they come into our being, and then we filter them through deletions, distortions, generalizations, and our experiences of the world. So hopefully I explained that in a way that is easily understood. Are we all at the same pace right now? We're all tracking on where we're at before I build on this. We good? All right, fantastic. So then what we have to understand is that the other person who we're communicating with or people who we're communicating with are simultaneously filtering

through their experience of the world, through however they're perceiving whatever it is coming into their world and then making meaning of it. Hey, hey, salesperson, are you struggling to close deals? Or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Groschein and I've seen it all.

Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Predictable Income CPI Inner Circle. To give you the tools to master teach yourself and finally Eliminate the struggle learn how to influence clothes turn doubt into trust on No more trial and error just results ready to take control Visit www.nobrokemonths.com That's no broke months comm Click login and get started today. On top of that, we have the ability to process about 50 bits of data per second as human beings.

as human beings. Studies say between 40 and 50. Yet, there's more than 11 million options of bits per second that we could focus on. So, the odds are, if you're communicating with somebody, there's 10,999,000, whatever, whatever, whatever, other options that that other human being could be focused on. Then they're interpreted through their experience.

Then they're interpreted through their deletions, distortions, and generalizations. Okay, so maybe they may not get exactly what you're saying they're interpreting it through their experience and then they're making meaning of it it is amazing that we ever get communication correct and oh by the way simultaneously to them doing all that guess what you're doing the same damn thing they say if you took a deck of cards and you shuffled them they say that a deck of cards and i don't shuffle them, they say that a deck of cards, and I don't believe this, but they say that a deck of cards has never been shuffled the same way ever, ever in all the shuffling of cards in the entire humanity of a playing

deck of 52 cards getting shuffled. It's never ended up in the same way. Again, I don't understand, like I don't believe that, randomly shuffled, not people manipulating it, that type of stuff. But nonetheless, if 52 options has that many different possibilities, what does 11 million plus 11 million cross-referenced plus generalizations, deletions, distortions,

plus all the experience that you have. How is it possible that we ever get communication correct? So to give you a gauge of communication, I'm going to give you a definition of what communication is. Communication is the response that you get because with nearly an infinite amount of possibilities or at least a large, large number, it's nearly impossible for me to be to communicate in a way that the other person is going to get it. Nearly impossible. So for me as a sales professional, as a human being, my job is to pay attention.

What is the response that I'm getting? And if the response that I'm getting is not the intended response, who's responsible for that? Me. Not you. Once you understand and you approach communication in this method, I guarantee you that your level of communication will increase dramatically. So what are some ways that we can best understand communication? What are some ways that we can best communicate at the highest level? We go back to the CPI communication model, which is be in rapport,

ask adept questions, actively listen. Again, you should internalize these things. Write it down if you don't, if I just would have asked you what's the CPI communication model and if you were not able to answer that question, then please write it down. And what is rapport? So that's the first step of the CPI communication model. Rapport is a connection of energy. We are spiritual beings manifested in the human condition. Our spirits intertwine with each other or they don't. When they do, that is us being in rapport.

When you understand that rapport, true rapport is actually a spiritual connection, then you can understand the power of rapport. I've heard coaches before say, you know, rapport is a hack and rapport is, you know, sort of like a trick or whatever the case may be. Those coaches don't know what rapport is. Rapport is simply a connection of energy of our spirits. Alright ladies and gentlemen thank you for your attention today and everybody have the best day of your life. Be grateful, make good choices, go help somebody and God bless you. I'll see you guys.

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has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices, you'll help someone, and share the show with a friend.

God bless you.