No Broke Months For Salespeople - No More Cold Calling: Set Up This Funnel and Let Clients Come to You

Episode Date: April 11, 2025

You can’t rely on hope to build a pipeline. In this episode, Dan Rochon breaks down five powerful (and proven) digital lead generation strategies—including SEO, video marketing, and social media hacks—that actually work. Dan doesn’t just talk theory—he shows real results with real leads coming in daily. Then he issues a challenge: pick ONE strategy and execute it this week. No more waiting, overthinking, or making excuses. Action = clients.What you’ll learn on this episodeWhy celebrating action matters more than celebrating resultsSEO and blogging basics that generate organic leadsThe secret to creating video content (even if you hate being on camera)How to “subliminally” promote real estate on Facebook without being salesyTips for leveraging upcoming new construction to get ahead of the marketThe power of consistency and why done > perfectResources mentioned in this episodeNo Broke Months YouTube Channel: Video training + lead generation contentGreetingsDMV.com: Example of a non-salesy but strategic real estate brandNoBrokeMonths.com: Learn the CPI model to get consistent income in real estate To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Again, I don't need to be talking about real estate, but that's in the background. One of the best posts that I got with the highs engagement was two years ago, year and a half ago, there was a house in Arlington that blew up. Some crazy guy inside had some flare guns and stuff. And I went out to that house about a week and a half later. And by the way, the thing was completely demolished and I went out there and we did a video on it and it got thousands of views. So using something that's engaging,

that's current events is a good way to be able to get attraction. Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. All right guys, let's talk for a few minutes. So I went through

one, two, three, four, five strategies there. And what we had talked about was for the month to have a lead generation strategy that's in place by using digital media, digital marketing. And I promised you that I would start giving you more tactical information. A lot of the training that I do is really about self-belief and mindset. And I wanna make sure that I'm also balancing that off

with action. So of those things that I'm also balancing that off with action. So of those things that I just shared with you, what do you believe you resonate with the most? I'll give you a summary of them all just to remind you. So I talked about SEO and with SEO I also talked about blogging. The best way to get SEO, SEO stands for search engine optimization and that's where people will organically find your business using long tail keyword searches. Let me show you something here real quick. Let's show you my emails and you can see these are leads that have come in over the last day or so.

And so I'm going to tell you where these leads are. This right here is a lead from somebody who had applied for a mortgage. And so I don't talk about that on the video, but that's a way that you could be able to take your database and monitor your database when they're applying for a mortgage. And that's a way that we know that they're going to be taking some sort of action. If you're interested in that, let me know. I can help you get set up with a lender to help you with that. This is a lead right here that came in about an hour ago.

And this is somebody who is interested in most likely an Airbnb to purchase because they came in from a company called Raboo and Raboo works with Airbnb. These are leads that came in from my coaching company that came in from a long form video sales letter. This is Ayesha came in six hours ago. It looks like she's looking for a property in Arlington and she came in most likely from either SEO or an online ad.

And then there's a new home valuation came in yesterday and they came in from, most likely from an online ad. All right. So that gives you five or six different, and then there's some more credit monitoring here. There's another 14. I came in yesterday for my coaching company, et cetera. Right. So I'm just showing you policy violation.

Somebody made a mistake. All right. So I'm just showing you like right there, I just showed you maybe in the last day or so I've had probably about 30 Opportunities for in about 50 50 between my coaching company and my real estate sales company now. I'm not showing that to show off I'm showing you that so you can see this stuff in real time. Like you can see this actually performing All right So I'm using a little bit of all of what I just shared with you on the video plus some. And what's going to work?

I don't know, right? I just showed you five or so different ways that I'm getting the business. And I want what I'm asking for you to do is for you to figure out one way to set up a lead generation funnel. And we're going to start working on that starting today. So SEO for blogging, social media, video, and Facebook is what I talked about on the video. I talked about using video in your marketing. When you're using video on marketing, you want to do more community-centric than real estate-centric.

So imagine that you're the mayor of your Vienna or you're the mayor of Kingstown or Reston. What would you promote about Reston? What would you want to be able, if you're the PR person for Reston, what would you want to be able if you're the PR person for rest? And what would you want to be able to get out there to the community? That's the way that you want to be able to approach us. What would you do? You probably start a rest in Facebook group, for example, but you're not talking about real estate. You're talking about current events. You're talking about the ice cream shop that just opened up. You're talking about things that are interesting to the community and And then, oh, by the way, in the background is real estate. I showed you the post over here is greetings DMV.com.

I got a little neon sign. So when I'm doing coaching in the background is no broke months.com. When I'm doing for real estate in the background is greetings DMV.com. Again, I don't need to be talking about real estate, but that's in the background. One of the best posts that I got with the highs engagement was, I don't know to be talking about real estate, but that's in the background one of the best posts that I got with the highs Engagement was I don't know if you guys remember but maybe two years ago year and a half ago There was a house in Arlington that blew up some crazy guy inside had some flare guns and stuff and I went out to that House about a week and a half later

And by the way within a week and a half the thing was completely demolished and I went out there And we did a video on it and it got thousands of views. So using something that's engaging, that's current events is a good way to be able to get attraction. All right, so now that I went through some of the options, I want to hear your feedback of those options. You know, it could be something different. I'm only giving you as much as I can in the time available. What would you do to be able to get something in place that's going to be consistent that you're going to be working for the rest of time? What are you guys thoughts? And it could be something that you're already working on as well.

We have to do video. It's an absolute must. And one of my coaches said pretty much what you said, but it's hard to believe anybody's more direct than Dan Rushon. That's funny. Hey salesperson, are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Rochein and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business.

And that's why I created the Consistent Predict consistent predictable income CPI inner circle to give you the tools to master teach yourself finally eliminate the struggle learn how to influence clothes turn doubt into trust on repeat no more trial and error just results ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click log in and get started today. He said from the stage, and I swear to you he was looking right at me, he said, so you're overweight, you're fat, your hair isn't done, your makeup isn't done. Who cares? Just do it. And it had such an impact on me that

I don't do it as often as I should, but I can pick up my phone and do a quick live about anything. If you said to me, talk to me about mortgage rates, I could click on and do something about mortgage rates. So what I recommend that everybody do is pick three topics and write five bullet points about them so that you're ready to pick up your phone and do a video. I love it. Yeah, I wouldn't call my audience fat and overweight and hair a mess. Oh, that's what I said.

He's out there. You have to really have thick skin to be able to be coached by this guy because he is really goes to the juggling. And by the way, I was the one calling me fatty. I know that, I know that, I know that. All right, and so then here's the thing with video of where anything else, it's not about being perfect. It's about doing the activity.

Okay, and that's the thing there with video specifically. And I've coached people on video and it's like two weeks later, we're still trying to get the first video out. I'm like, dude, like I would have had 17 videos out by now Like who cares think about video like have you guys ever heard the analogy of a clay maker? The one that spends the entire year with a pot You know the with the little twirly thing and they're twirling the pot for one pot for the entire year

To make it perfect versus the one that does a pot every single day, you know And at the end of the year, which of those do you think is gonna be a more proficient, a better, I don't know what you call them, pottery expert, right, it's gonna be the one that's gonna do 365 and screw it up 360 times, and at the end, like you got perfect videos, you got perfect pots. So it's just about doing the action, doing the activity,

and people actually like authentic videos more than produced videos, by the way, as well. All right, who else? George or Rachel? I'm not sure if you're both there or not, but what feedback do you guys have? What could you do in your business to be able to add a digital marketing campaign? Either what we talked about or something different. Yeah, I was interested in the SEO, but I have a question. There's a new development in my area where they build it up to 200 houses and townhouses and condominiums. And I need to know how I can incorporate that

into whatever I present. Sure. I got it. Go. George, make an appointment with the salesperson. Say you'd like to come in and make a video of the model home for your clients. They're going to give you permission to do it.

Walk through just as if you were doing an online tour for a client. Walk through the house, say, oh, look at this kitchen. The light comes in nicely. Make comments as you're going through. It's perfect. The thing is, they are not developing the area. So there's no half put up yet. They're doing the ground work. I actually called the developers about a year ago.

They told me it's gonna take about a year or something to come up with prices and everything. So the place is just- Yeah, but you don't want the prices anyway. See where they have models that they're gonna be building in that community and see if they have any that you could video. Yeah, I mean, I'll ask that. And like I said, it's just across from my house, the whole place is wood and it's all demolished and they're fixing up the main lines and they're like everything else.

There's nothing on that property on the land yet. So I feel like maybe just a little early, George. I know that's why I'm asking. Or you could just use chat GPT and you can just figure out what they're doing there and write a script from that as well and go walk the field. Okay. Hey George, another thing too though is let them know that they're going to be building in that area because they say that everybody who's interested in buying new home construction, 70% of them wind up buying resale. So pitch to the new home community. Are you interested in buying a new construction? Contact me. And then as they go through,

they're gonna find out that it's not for them, but they're looking for a house. Okay, thanks a lot. Great suggestion, Terry. Thank you as always. All right, ladies and gentlemen, thank you for your time and attention today. And I'm gonna wish that you have the best day of your life.

You'd be grateful. Make good choices. Go help somebody. And pick one strategy today and implement it this week. And I'd love to hear your feedback on Friday about what you're doing, right? Like I'm asking you to take action. I want you to take one strategy, whether it's something I talked about today or another, and I want you to take one strategy whether it's something I talked about today or another and I want you to take action That means that by Friday something is done. Does that make sense to you guys? It's all clear

So it's no longer a thought by Friday. It's action. It's like I can show you here's the video Guys all good with that Alright, God bless you. I'll see you Hey there no-broke-months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast. And I could not have done it without you. I am beyond grateful for every single listener

who tunes in daily, takes action action and shares this journey with me now But you and I let's take it a step further if this podcast has helped Imagine what it could do for another salesperson who might be struggling share the show with them Let them know there's a way great consistent and predictable income because no salesperson Should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good

choices, go help someone, and share the show with a friend. God bless you.