No Broke Months For Salespeople - Small Budget Ads. Big Results. Here's the Formula.

Episode Date: April 9, 2025

In this episode of the No Broke Months Podcast, Dan Rochon shares a powerful mindset shift and tactical strategies for improving your online presence, generating leads, and staying motivated—especially when you're met with silence or rejection. From making cold calls to mastering SEO, video, and social media, Dan explains how to take consistent action that pays off over time.You’ll learn how to stay energized when 9 out of 10 calls go unanswered, how to set realistic yet empowering daily goals, and how to build a digital footprint that drives clients to you. If you want more leads, more engagement, and more appointments—even on a small budget—this one’s for you.What you’ll learn on this episodeFeel good about taking the action not just the resultMaking 5–10 calls a day is the habit that creates momentumSEO doesn’t have to be expensive Google Keyword Planner is your friendUse videos to educate and engage even if you're not “comfortable” on cameraFacebook friend-adding + genuine engagement = simple visibility hackFollow the 4:1 rule: 4 parts personal, 1 part business in your posts$5 a day in ads can drive thousands of views with the right systemComment, like, and share your own content to boost the algorithmResources mentioned in this episodeGoogle Keyword Planner: Free SEO research tool.SEMRush: Paid SEO insights and tracking platform.No Broke Months YouTube Channel: Subscribe for real-time video marketing examples.NoBrokeMonths.com: Learn about CPI and Teach to Sell. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

want to talk to you about is social media. So you can connect with your audience by sharing valuable and relevant content. You don't want to push all about yourself. You want to be able to engage. You want to be able to start conversations and you want to be present. Social media is all about building relationships and it's not just about broadcasting your message. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking

consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. All right, tell me something good. I spoke to your potential client on Friday and set him up with a loan officer. Good job.

And I'm working again. All right, so you spoke with some clients on Friday, you got the loan officer. What was the second thing you said, George? Working again. You're working again. All right. Good man. Good man. How's that make you feel? Alive.

Alive. Okay. So I was doing some work over the weekend and a friend of mine was shadowing me and I made 10 calls and nine people didn't answer and one person hung up on me and she was taking notes for me while I was driving and she was sort of surprised that out of 10 calls that I got no answers. And I told her, I was like, that's just the reality of my job. And I just want to share that because it's easy to celebrate when we get somebody to a lender and it feels good. And it's an exception of the activity of when we actually have successes. That's the unfortunate

thing. So I want you to focusing your energy on feeling good for taking the action no matter what the results are. And when the results are good, yeah, celebrate that as well. But really, really put your energy into feeling good about the actions that you take. Yeah. How many calls will you make today? How many contacts will you make today? And if you whatever you choose. What's that George? I have about five to ten calls this morning. Okay is it gonna be five or is it gonna be ten by the way? You know more five maximum of ten. So if I get to five I reach my goal. If I get to ten I did exceptional. Okay so then five. Yes sir. Alright fantastic and I. And I hope that you overachieve your goal.

All right, somebody else tell me something good. I started my accountability calls with Michelle this morning, that was fabulous. Good. Yeah. I thought you two would be a great match. So far. Yep.

And because the thing with accountability partners is 90% plus will show up for two, three times and then that's it. So I don't believe that's going to happen with you ladies. No, I don't think so either. Yeah. And so it's an unusual opportunity to connect the two of you because I trust both of you that you're going to stay on top of it. So that's good. All right, let's go ahead and play a video. And Roshan here. I'm about to share a few strategies with you.

Now these are things you can start doing right now that won't break the bank, but will dramatically boost your online presence and your visibility. Are you ready? Let's dive into some game changing tactics that can elevate your online presence. These are proof of strategies that are going to be able to help you engage your audience and gain traction with little to some of these strategies are no money involved. First up, SEO.

Search engine optimization. That could be your best friend when it comes to getting your website seen by more people. You wanna make sure that your website is optimized so that it shows up when potential clients search for the solutions that you offer. This is an easy to overlook but powerful tool. So here's how you optimize your website for SEO. The first step is you want to use tools like Google Keyword Planner. That's my favorite but there's SEMrush, there's Ubersuggest, there's other tools out there to be able to find relevant

keywords. And you want to focus on those keywords that are going to have a high search volume with low competition. Then naturally, you want to incorporate these keywords into your content. Into the titles, the headers, and the body text. And you want to make sure, of course, that your website's mobile friendly. That it loads fast, that it's easy to navigate. Because it's all about creating a seamless user experience. Next thing I want to talk to you about is social media. So you can connect with your audience by sharing valuable and relevant content.

You don't want to push all about yourself. You want to be able to engage. You want to be able to start conversations and you want to be present. Social media is all about building relationships and it's not just about broadcasting your message. If you and I, if we're not connected on social media, hit me up. I'm typically on Facebook. I do the other stuff, but I'm sort of an old man. So Facebook's where you can find me. And I promise you, if we become friends, I'll definitely

engage with you and create that relationship. So you want to choose the right platform where your audience hangs out, whether that's Instagram, LinkedIn, Facebook, or Tik Tok. And you want to post consistently. You want to mix in behind-the-scenes glimpses, success stories, and educational content. You want to engage with your audience by responding to their comments and to their messages so that you can build that connection. I want to talk to you about blogs. Consistency is the key and when you post a lot of blogs, it's going to help you with your SEO as well because when you regularly establish yourself as a thought leader or as a leader in your industry and you share your knowledge, you provide the solutions to people's problems

and you show the audience that you're the expert that they need in your field then when you blog about that regularly, consistently then you'll show up in the algorithms of Google and the other search engines and people will find you. Hey hey salesperson, are you struggling to close deals or struggling to gain trust or you struggling to create consistent and predictable income? I'm Dan Rocheye and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business and that's why I created

the consistent predictable income CPI inner Circle to give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com That's nobrokemonths.com click login and get started today so when you're blogging you want the common questions that your audience has so you create the blogs

around those topics so think about the question asked you all the time when you get those questions blog about them use the SEO best practices by incorporating keywords. Naturally into your content, you want to aim for 500 to 1000 words and break your text up with headings, bullet points, and images. You want to share your posts on social media and email them to your list so that you can maximize visibility. But, do you really want to connect with your audience?

If you do, video is where it's at. You want to share your expertise, offer advice, teach to sell, and engage your followers with video content. You may not be comfortable on video. If that's you, I've got news for you. If you go to Starbucks today, and you go to the barista, and you order your Vente whatever, and you leave there, do you sit there and think, oh, did I do that well? Or when you're with your client or your prospect and you consult them?

Do you think oh I need to redo that well think about video just like real life If you don't like the way you look on video guess what you look that way in real life So you might as well get used to it because you are what you got So to be able to do videos is you want to plan your videos whether if you're gonna use Tutorials Q&A's or product demos you want to keep them focused you want to plan your videos, whether you're going to use tutorials, Q&A's or product demos, you want to keep them focused. You want to keep them short, 3 to 5 minutes. Start with an attention grabbing hook and end with a strong call to action. And don't forget, optimize your titles and descriptions for SEO.

You want to see how this is done at high level, go to YouTube, type in NoBrokeMonth, subscribe to the NoBrokeMonth channel and gain great content and see how this is done in real life. I want to give you a hack on video that has worked wonders for me. So to be able to do this, what you want to do is you want to create an eye-catching thumbnail, use SEO friendly title, think like your audience and title the video based on what you think they may be searching for. And you want to hook them within the first five seconds.

These moments are critical. They're crucial. Think about it like this. The thumbnail gets them to click on to it. The first five seconds keeps them engaged. And then as you walk through the video with them, or as you present the video to them, you want to be able to keep them hooked from step to step to step so that they stick with your video and they watch it. So once you do this, you want to go live and you want to post your video. You want to share it on all your platforms you want to email it to your list so you get a boost that initial engagement and when you post it live you want to harness the algorithm. You want

to encourage your followers to comment like and share your video. By the way comment like and share all the videos on the NoBroke Month channel. The more engagement that you get the more visible your video becomes. And the last step to optimizing video Is to take a small amount of ad spend for as little as five dollars a day You can target the right audience and you can get more views I see anywhere from three to five thousand views per video using this method by posting it sending an email to your audience When it goes live and then taking five dollars a day for seven days to be able to advertise it to your audience

Now the next thing I want to talk to you about is advertising with small budget ads. So on Facebook, which is such a powerful tool for building connection, there's a simple hack to be able to boost your presence on Facebook. To do this, send friend requests to your target audience. You can build connections with those who align with your business goal. And then as you become friends online, engage, interact with their posts, be genuine, as you become friends online, engage. Interact with their posts. Be genuine. Start building rapport and connection with them. Be interested in them.

Comment on their pretty dog. Comment on, you know, they just went to Disney World. Man, that sounds great. Congratulations, looks like you had fun with your family. Be genuine. Be meaningful. Now, when you're posting, I want you to be strategic. I want you to share your personal content. Open up your life. Think about I want you to be strategic. I want you to

share your personal content. Open up your life. Think about this a four to one ratio. One part business, four parts personal. This shows who you are while also offers a value to your audience. And when you do the one part business a lot of times just have it sort of in the background. Look check this out. If I'm doing a personal post right now you see that nobrokemonths.com I could be talking about my pretty dog, Ellie She's right here on the floor and I could be having that nobrokemonths.com in the background and that's an opportunity for me Sort of subliminally to be talking about my business about how I help people use and teach to sell so that they have consistent predictable

Income yet I'm posting a nice beautiful video of my or a photo of my dog, Ellie income. Yet, I'm posting a nice beautiful photo of my dog, Allie. Follow these steps and you will be amazed at how much your online presence will improve and the engagement that you'll get that will result in business for you. Now, it's time to take action. Start using these strategies today and watch your online presence grow. And remember, small, consistent steps lead to big results. God bless you. All right, thank you, Leslie. All right, ladies and gentlemen, thank you for your time and attention today, and I'm going to wish that you have the best day of your life. You'd be grateful,

make good choices, go help somebody, and God bless you. I'll see you. Hey there, No Broke Months listener. I've got some exciting news. choices go help somebody and God bless you I'll see you. I am beyond grateful for every single listener who tunes in daily, takes action and shares this journey with me. Now, with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them, let them know there's a way to create consistent and predictable income, because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices,

go help someone, and share the show with a friend. God bless you.