No Broke Months For Salespeople - Stop Chasing Deals: The Hidden Strategy That Gets Clients to Chase You Instead

Episode Date: March 3, 2025

Mastering sales isn’t just about scripts—it’s about understanding emotions and guiding clients through major life transitions. In this episode, Dan Rochon reveals how to break through client resistance, use the CPI communication model to build trust, and optimize conversations for higher conversions. Plus, get an inside look at a real-time ad campaign launch, A/B text testing, and strategic insights to improve response rates. If you want to close more deals and create meaningful client connections, this episode is a must-listen!What you’ll learn on this episodeThe real reason clients push back and it’s not what you thinkHow to navigate emotional conversations with ease using the CPI modelThe psychology behind resistance and how to transform it into agreementA behind-the-scenes look at launching high-converting sales campaignsHow to use A/B testing with text messaging scripts to improve response ratesThe “duck and tickle” method for defusing tough conversationsResources mentioned in this episodeCPI Community Membership – Join for exclusive training and scripts. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

If for some reason she doesn't connect with you, if she sort of comes up like and lashes at you, stop, pause, let the lash go over top of your shoulder. Okay. So duck and tickle if you can. If you're not able to make it levity, if you're not able to make it funny, then just duck, let it roll over your back and then just slowly come back up. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, businesspeople and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income.

We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. I want to let you know, I'm glad that you're here today. So we just launched the ads for the five-day event that's going to be on January 27th. Okay. And so we have seven registrations right now, and that's just from yesterday. And we hadn't had everything launched, you know, so it's in launch phase right now. So we're going to have by the end of this morning, within probably two hours or so, we're going to have 12 ads running, six video ads, six display ads. So there's going to be 24 different variations. So the 12 ads are going to have two different ad groups. So we're going to be

advertising to about 150,000 new agents who don't know me. And then we're going to be advertising to about 150,000 new agents who don't know me. And then we're going to be advertising to 57,000 agents who do know me. Well, we don't know if they know me or not, but they're in my database. Okay. So our CPI database is 57,000, which that's how many people we've interacted with at some capacity. So they probably do know who I am, you know, but of course it's a number. There's no way you could ever know. Right.

And so my expectations, the 57,000 that do know me, we're going to have a higher conversion rate than the 150,000 that don't. And then we're going to be texting 4,500 people who we know know me and we'll be texting them unless those texts go out. I hope not. Cause we didn't get any response that they did. Yes. 200 yesterday.

I'll send the rest. Yeah. Test, EB testing. Do we get any positive response from those? Yes, two. So 1%? I think 1% is what you're looking for for a cold text. For a warm text, I think we're looking for around 8%.

Let me double check that. So Terry, one of the things that we're doing is we built this up last year and then, you know, like on Mondays and Fridays, there's a bunch of people, and then if you don't keep growing, it goes away, right? So we're in a great spot because 10 days from now, we're going to be launching. We'll be growing this up again. So this is really good that we have this chance to talk with nobody here.

And still some people may show up. But hold on one second. Let me just double check something. So what should be a response rate or a warm text SMS invite to the class. I don't know texting as well as the email. It should be in the five to 8%, I think. So I'd say text it. Yeah, we should be at the 10% at least. Let's go ahead and say that neither of those tests work

and come up with two new texts and do another 200 today. Got it. And then we'll see what that comes up with. Did one of those texts get two though? Because then one would be a 2%. We actually received almost five texts but the three of them said no. The other one is retired. So five texts would be a two and a half percent. So that's still too low. Did one perform better than the other? No it's the A test. All of it. It's all the A test? Yep. Okay, great.

So then kill the B test and do a new B. Okay. Because if that's the A test, we're at 5% of the A test. Got it. All right. And then don't send out the 100 for the A because we already know it's not enough data, but at least the first test performed at 5%. So just send 100 to a new B. Yeah, we could do a B, Anna C. So just do a new A, a new B, and then we'll have a five percent and something else. And then we'll go to the five percent versus the second one. We'll test those a little bit of a larger, like a 500 or 500. And then we'll send the rest for the last. Okay. So do a new A, a new B at 100, 100, see what the performance is. And then depending on that, we make a decision on what we do at that point. We know we got one at 5%. Got it. Thank you. All right, so then, Aless,

the 12 new audiences that we're gonna do, do a new landing page for those, please. We're gonna have the 47,000 go to the same landing page so we can measure. That should be a much higher performance than 150,000. Got it. Okay, and then that's about higher performance than 150,000. Got it. Okay. And then that's about it.

So Terry, what would you do if you were me or you were us? Did you get a chance to look at any of the work? You mean the scripts and things that you sent over? No, because it keeps bringing me to a membership where I have to sign up to get into. I'm not getting the background. I'm not getting the backside. I'm not getting the backside. Sign up for the membership. There's no money for that.

Does it look like you have to pay for that membership? I thought it did, but then I will tell you, I am getting ready for a very big client event and I have been spending a lot of my time doing that. Okay, that's fair. That's fair. I will try it again today. Les, can we change the free to no cost here?

Okay. And then see if we can change the open buttons. So if we could change both, do one complimentary, do the free to complimentary and the open to no cost. I got it. Hey, hey, salesperson. Are you struggling to close deals or struggling to gain trust?

Or are you struggling to create consistent and predictable income? I'm Dan Rochechein and I've seen it all. Salespeople stuck in uncertainty guessing their way through the business and that's why I created the consistent predictable income CPI inner circle to give you the tools to master teach to sell and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com, that's nobrokemonths.com. Click login and get started today. So Terry, this is where the course is going to take place at.

And so over here you got the different groups. So you got the five day listing domination. So this is where the class is going to take place. It's going to be in the learning place here. You're going to have all the members here. Like I said, we just started launching this. So these two, I don't even know how they got in there. We got the events, which is the dates of the course.

And then we've got the leaderboard. And so then everyone's gonna have a leaderboard. And then when they hit certain levels, they get rewards. And then over here on the right, we have level up with one-on-one coaching, which is what we want them to do for you. And then book a call. Okay, and pardon me for not being able

to follow your scrolling. When does this class start? 10 days from now, January 27th. Same day I start teaching? At night? Won't interfere? Okay. Yeah, so over here is what we want them to do. Join the CPI community with the XP. So I may change these up a little bit. So that's about it. Alright, you guys, I'm more in production mode right now than teaching mode, so I hope that you guys are okay with me not going through script and role play right now, but what is a challenge that you guys may be experiencing

right now that I could help you with possibly? What I've got is that mother I would tell you about. Yeah, shoot her. That's my professional advice to you. Yeah, it's horrible. Well, all right, so in all seriousness, are you able to have a conversation with the mom? Yeah, I had one serious conversation with her.

Alright, so it may be smart if you can get her into a conversation when you're not doing something transactional. Okay, because if you do something transactional, her energy is going to be focused on the transaction. Alright, and instead, if you can give her a call today, try her from somebody else's phone so she doesn't even know it's you. Okay, and then that way when you call her,'s not like he sees your call number on the caller ID Like that's already gonna put her in a position as she's moving away from you rather than towards you Okay, so then call her from somebody else's phone and say hey, can we talk for a moment like no transaction?

Nothing, right and just say I just wanted just to touch base with you and I just wanted to sort of check in I know that this is possibly something that can be nerve-wracking. I get it. I've got kids. And I just wanted to hear, what are you feeling right now? I'm just curious. Do you have a few minutes to talk to me about that? And then just have a conversation around the emotions.

And if you can get her to open up, whatever it may be. Okay, well, how does that make you feel? Tell me more about that. What does that mean to you? Okay, so you're going to dig deep on the emotions. So really, if you can notice what is getting in the way of mom being a nuisance for son, it's nothing to do with you. It's nothing to do with the transaction.

It's 100% to do with she doesn't want to say goodbye to her son that's now a grown man. Okay? And if she can recognize that, now you've got a basis for trying to have a logical conversation with somebody who's emotionally going through an experience of her son going to the next stage of his life. And more importantly than her son going to the next stage of his life, she going to the next stage of her life. Okay. And that's what you're experiencing right now. So if you can get to that, then you'll be able to then move her forward when you get to the transaction. That makes sense, Sean? Yeah. That makes perfect sense.

Yeah. Now, this is where you're gonna really, really play your rapport building games. So this is where you're gonna use the CPI communication model, where you're gonna be in rapport, you're gonna connect with the energy, which is gonna take a massive amount of listening.

You're gonna ground yourself and you're just gonna be like, I wanna connect with this woman right now energetically. So you could possibly think about your own son when you do that, cause they're about the same age and think about your own experience. Now he's grown up and just sort of think from that perspective and really just energetically connect with her. And if you're able to do that, you're more likely to have this conversation. Okay. And so if for some reason she doesn't connect with you, if she sort of comes up like and lashes at you, stop, pause, let the lash go over top of your shoulder okay

so duck and tickle if you can if you're not able to make it levity if you're not able to make it funny then just duck let it roll over your back and then just slowly come back up you know of course i'm using metaphors if you read a little duck and tickle then i'm going to duck and punch if you really literally do that yeah harvey and i both have the same expression yeah well no punch if you really literally do that. Yeah, Harvey and I both have the same expression. Yeah, well, no. Yeah, who says that? Duncan. Duncan, I say that. Elmo, I think. Elmo, definitely. I just said that. I just said that. Yeah, I think so, too. Okay. Hey there, New Broke Muts listener. I've got some exciting news.

We just passed 375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, that you and I let's take it a step further. If this podcast has helped you imagine what it could do for another salesperson who might be struggling. Share the show with them let them know there's a way to create consistent and predictable income

because no salesperson should ever have another broken month again. And hey while you're at it don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need it. Until the next episode, have the best day of your life. Be grateful, make good choices, you'll help someone, and share the show with a friend. God bless you.