No Broke Months For Salespeople - Stop Trying to Do It All That’s Not What Leaders Do

Episode Date: May 16, 2025

In this powerful episode, Dan Rochon unpacks the foundational truth behind every successful business: belief. He shares the visual framework he uses to teach business growth—starting from mindset and leading all the way to leadership. You’ll learn why most agents are stuck, how to escape time traps, and why clarity is power when building a team. Plus, Dan shares a personal breakdown of his most precious assets—and why money comes last.What you’ll learn on this episodeThe most important business decision? Who, not what.How Dan teaches business growth using a building analogy: Belief, Lead Generation, Organization, Leadership.You must believe you can figure it out—especially in the age of AI.Prospecting, marketing, and networking are the only 3 ways to lead generate.Most agents don’t grow because they’re afraid of spending money—but time is the more precious resource.Hiring is about alignment, not just skill.Your job isn’t to keep people—it’s to attract and retain the right ones.Why you should always ask: is your vision big enough to need help?You don't need infinite money—you need leveraged impact through leadership.Resources mentioned in this episodeCPI Community: Free access and coachingCPI Mastermind Facebook Group: Join the discussion and get live scripts To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

If you don't believe in yourself, you're screwed. So your foundation is your belief. You got to believe in yourself. And then that would be it. As long as you have the belief that you could figure it out. That's all you really need. Welcome to the no broke months for salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs.

As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. to transform your approach and achieve unparalleled success. This training, and I know you want to get more out of this training. So I have something good.

I think I misdirected us. Go ahead, Terry, take it and tell us something good. So I have a property that's been in quasi probate for months and months. And you have to follow up with the other side because sometimes the ball just gets dropped and come to find out that the company that's handling this Virginia sale

is out of Kansas, go figure. And that they can't find an estate company to do an estate sale. So I found somebody for them today. So hopefully the property is going to be released within about a week. Okay. If you ever look at, yeah, and I know you have tons and tons of resources, but if you ever looking for another resource, I have recommendations for sure.

Yeah, send it to me. I will send them so many that they won't have an excuse. Yeah. Reach out to the community and we got your back for that. For everybody. If you don't, I literally just, my girlfriend's pipes burst this morning and got her to two different plumbers because the first plumber and we got a plumber out there and like, they'll be there by the end of this conversation, hopefully. And so that's something good. We have a resource for them. Welcome Harvey Penn. Somebody else tell me something good. What you got good in your world right now? Clarity is power. Clarity is power. Clarity is power. Clarity is power. So you're going to take me up on that offer I sent you before?

We'll talk more about it. I love how he looks. I love the assumption. No clothes. Clarity is power. Hey, I'm not going to miss it. I'm not going to miss it. It wouldn't be you if you didn't do that. So well played, sir.

Thank you. We'll talk about that more. Let's get ready to hire. The key to building a great team is knowing what truly matters to you. And when your hires align with these priorities, they're going to thrive. And so is your business. Success is not just about the what. It's about the who, it's about the who.

Because the gap between where you are and where you wanna be, it lies within finding the right people. When you focus on building relationships with the right who, your potential becomes unlimited. This is why I tell my daughter, she's only 14 right now. She's way, you know, long ways away from getting married, hopefully.

And what I share with her right now is that, sweetie sweetie the most important decision you're ever gonna make in your life You're probably one of the top three and maybe if the top one is who you're gonna marry because when you find the right relationships, whether it's that Significant or it's significant within your business your potential it becomes exponential when you find the wrong partner or the wrong people in business, it sucks. But how do you hire the right people? Those who will not only fit, but own the outcome. The answer lies in having a purposeful process that predicts success. Using a hiring system is going to allow for you to be intentional about developing strong productive relationships. When you hire I

want you to prioritize two things. Set clear expectation, ensure total commitment. Because success is a shared responsibility. Your employees drive, your partners drive, combined with the resources, the training, and the support that you provide, shapes their growth. And what you're looking for is unmistakable dedication. 100% effort from their side. Here's a mindset shift. Look for the fire in their eyes.

Hire those with a burning desire to commit wholeheartedly. Not what they tell you, what they demonstrate to you. And if the fit is not right, encourage them to make the right choice to commit or quit if you did end up hiring the wrong person. Because this ensures that you're building a team that's fully aligned with your goals. In the next section, I'm going to share with you the exact steps for you to be able to find and hire the right people for your team.

All right. Thank you for sharing that. I want to talk to you about where we are in the course right now. And for some of you that haven't seen this before, so we are, so there's five courses I put together for you. And this is for everybody who's either in the paid coaching or in the CPI community with the XP. And these five courses bring you through, so there's basically there's four pillars of business. The first pillar of business, and let me do this, if you guys, but let's do it like this.

Belief. So pretend we're building a building. There's four things to building a building that you would need if this business is your building. And where we are right now is in the second level. Organization. Let's do it this way. Alright guys, and so this would be your building. Alright, and so the first floor of your building would be your belief system. If you don't believe in yourself, you're screwed. All right, somebody write that down. That's gotta be some sort of, I have to be the first person to have to say that.

You're screwed. If you don't believe in yourself, you are screwed. That's not wrong with being frank. All right, so that would be your basement. Better be frank than screwed. No, that's your basement. That's your foundation. Okay? So your foundation is your belief.

If you struggle with belief, there's one piece, because I used to teach, you got to believe in yourself and then that would be it. And then I realized there's no meat in that. Okay? So I'm going to give you something very specific that you can believe in yourself about. Particularly with the technology, artificial intelligence, we have the ability right now to figure out any problem whatsoever, any problem. So as long as you have the belief that you can figure it out, that's all you really need. Press and Simon & Schuster is going to show you how to lead with influence to leave the old way of chasing behind. Pre-orders are open now. Lock in your copy

to visit www.teachyourselfbook.com. That's teachyourselfbook.com. And Clay Bodas says you're never gonna see again. Your future followers are waiting because people don't want to be sold. They want to be led. and it's your time. So if you doubt yourself that you can't figure it out, then that's another conversation for us to have, but there's really no excuse to not believe that you can figure it out. Would you guys all agree to that? Yes. Or if you don't have clarity, that's a different conversation, right?

Gaining clarity and that goes back into your goals, your vision, your beliefs, your perspective, etc. So once you believe in yourself, then the next part of building your business, this will be your first floor, is lead generation. There's three ways to lead generate in theory, or in generality rather. Lead, you can lead generate through prospecting, through marketing, and through networking.

Those are the three ways that you can find business. through prospecting, through marketing, and through networking. Those are the three ways that you can find business. In the CPI community, we regenerate one to three hours, five days a week, non-negotiable. I'm going to say that again. In the CPI community, we regenerate one to three hours a day, five days a week, non-negotiable. I had a personal trainer once upon a time ask me, Dan, I think I perceive that you have success in real estate. I think you're one of the top in the industry.

What's caused you to do that? And I just, I was literally putting down some weights. I put them down, I put them to the side. I looked at her. I said, Ashley, I got a secret. She's like, what? I go to work every day. She's like, no, I can't be that. What's the difference between you and the other agents?

Ashley, I got a secret. I go to work every day. Okay? Now, what does it mean to go to work? I'll tell you that here in a few minutes. I'll tell you what your job description is. Okay. But I want to stay on this track of building this building. I'll go back to what your job description is here in a few minutes.

So to regenerate, you can prospect, prospect and cost you time. If you have no money, if you don't have a sustained business, guess what? You're going to have to put time into it. So that means knocking on doors. That means doing community appreciation events. That means cold calling.

That means doing open houses, prospecting for sale by owners, expired listings, et cetera. When you, but the problem with prospecting is as a limited resource, the limited resource that it has is what's the limited resource of prospecting anybody I already gave you the answer. I'm time it is so. Me, I'm out of time in my business, so I continue to prospect yet. I've added on there a different, a second component, which is marketing. So marketing, your asset that the marketing costs is money. If you have no money, guess what? You're left with time. If you begin to build a business and you run out of time,

then your only way to continue to grow the business is to then begin to marketing, to market rather. So prospecting costs you time, marketing costs you money. To be able to lead generate your prospect market or network, network costs you more time than money, but a little bit of money. Then let's go back here to where we are today. We're talking about building an organization. All right. That's where we are today. So for some, when I organization. All right, that's where we are today.

So for some, when I come in here, I talk to you about hiring, you're like, that doesn't mean anything to me. I'm not hiring right now. My response to you is gonna be, is your vision big enough? Right, do you see the opportunity in front of you? Because if you don't believe that you need help,

then guess what you're gonna be limited by? Guess what? I already gave then guess what you're going to be limited by? Guess what? I already gave you the answer. You're gonna be limited by time. The thing that people get scared about is investing the asset of money to be able to hire somebody versus time. You guys got me on that? They're like, I don't want to invest money. I'm afraid to waste my money. Guess what guys? You know what I'm afraid of? I'm afraid to waste my time. You guys hear me?

Yeah. Time is money. It can be. It depends on how you invest the time. Okay, but I'm going to tell you my most, I'm going to tell you my precious assets in order. My sobriety. My relationship with God. But I'm going to tell you my most my I'm going to tell you my precious assets in order my sobriety my relationship with God My health for you my time my money

Money's my fifth precious asset You guys got that? Yes variety for me God for many of us that own, whatever, however you relate to that. But taking out those two, which are unique to me, not necessarily unique to me, but those are precious to me, health, relationship, time, money. All right, so now we're building an organization. The last piece, and by the way, you look over here on this side, if you want to make more money,

you got to be able to lead generate. You want to make more money, you got to be able to get support around you. That's what we're building on today. You want to get infinite amount of money, but I actually, I use the dollar signs because it's easy to be able to relate. There is no infinite amount of money, by the way.

But if you want to get an impact that exists beyond what you're even aware of, that comes in your leadership. And we'll get to that here in a few weeks. Everybody have the best day of your life. Be grateful. Make a choice to go help somebody. And God bless you. Have a good day. Hey there, no broke months listener. I've got some exciting news. God bless you. Have a good day. I'm grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step further.

If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them, let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life.

Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.