No Broke Months For Salespeople - The #1 Mindset Shift That Separates Struggle and Success

Episode Date: March 29, 2025

Setbacks in business and life are inevitable, but how you respond to them makes all the difference. In this episode, Dan Rochon shares powerful insights on shifting your mindset, overcoming adversity, and staying committed to success—no matter what challenges arise. Whether you've lost a deal, struggled with client follow-ups, or faced personal difficulties, this episode will help you reframe obstacles and use them as fuel for growth. Learn why top performers don’t let circumstances define their success and how you can do the same.What you’ll learn on this episodeSetbacks happen, but your perspective determines your outcome.Success comes from discipline, commitment, and consistency in your actions.The best performers in the world, like Richard Branson and Oprah Winfrey, have all faced adversity.Learning from failures helps you refine your craft and avoid repeating mistakes.Focusing on what you can control—like your mindset and daily actions—keeps you moving forward.Commit fully to your goals or be prepared to quit—there's no in-between.Circumstances don’t dictate your success; how you interpret and respond to them does.Surround yourself with a strong community that holds you accountable and supports your growth.Resources mentioned in this episodeTeach to Sell: How to Increase Your Influence, Avoid the #1 Sales Mistake, and Get What You Want; Dan Rochon's upcoming book to help entrepreneurs and salespeople master sales with confidenceReal Estate Evolution: Dan Rochon's first book, providing a framework for real estate agents to build a thriving business.No Broke Months Podcast: Sales and business growth strategies to help agents and entrepreneurs succeed.CPI Community: A place for real estate professionals to gain coaching, support, and mentorship To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Circumstance is what's observed. It's what happens around us. Sometimes it happens to us. Sometimes it happens for us, but mostly it's what happens around us. And circumstance is sensed through our five senses. And then we make meaning of it. The meaning that you make of that circumstance is going to define whether if you succeed or not.

Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. All right, good morning.

Good morning, good morning, good morning. Somebody tell me something good. What you got, what you got, what you got, what you got, what you got? I got something good for everybody, but I wanna let you know that our advertising campaign that we've been working on to be able to start generating clients for coaching will be entering into the next step after this weekend.

We will record the video sales letter, which has been a lot of time and effort to be able to develop that. And then it probably shouldn't take us too much to produce it. And then after we produce it, we'll be running some ads, and then we'll be setting up appointments. So we are moving along right about around the same pace as what I was expecting. And so maybe a day or two slower, but not really. I mean, we're pretty much on pace.

So by the end of next week, we will be running ads and hopefully having appointments. It may take a second to start getting the appointments because of, you know, you need like that continuity if someone sees your ad for the first time, they're not going to pay attention. So it may be a few weeks for it to really ramp up, but we should get us a sporadic type stuff and then it will start optimizing within a couple of weeks after that. All right.

That's my something good. Somebody else tell me something good. What you got? Oh, I got another something good. Why not? Post Hill Publishing and I signed a contract to publish Teach to Sell, how to increase your influence, avoid them one sales mistake and get what you want. And that's gonna be distributed by Simon and Schuster.

And I just finished the publisher's draft and we got around 10 days to sort of sit on it before I share it with them and just make sure I love what I'm giving them. And that's gonna be distributed in Barts and Nobles and everywhere. So big, big book publisher. So I'm really, really grateful for that.

And that should be able to- Congratulations. Thank you. It should be able to- Congratulations. Thank you. It should be able to help those of you that will be involved in the community in some sort of coaching capacity, whatever the case may be, because it's again, another lead magnet

to be able to find people. Congrats. Thank you, thank you, thank you, thank you. That was only a five-year project, but hey, nonetheless. So Dan, was this for agents or for agents to use with clients? The book itself. Neither, yeah, it this for agents or for agents to use with clients? The book itself? Neither.

Yeah, it's for salespeople. Salespeople, entrepreneurs, and small business owners. And really the biggest difference between real estate evolution and Teach to Sell is when I wrote Real Estate Evolution, I just wrote my knowledge. When I wrote Teach to Sell, I took around 18 months or so to learn how to write. And I masterminded with a copywriting group for about a year and a half. I read, you know, Stephen King has a book I'm writing, Stephen Pressler, nobody wants to read your shit.

So I went through and I got some education around 18 months or so after I wrote my first book on how to write, which surprised me because I don't know why I didn't do that first time. That's not like me. I always take the time to figure it out. Well, I mean, I just take action, right? But I still am studying success. I'm much more happy with the second book. I always take the time to figure it out. Well, I mean, I just take action, right? But I still am studying success. I'm much more happy with the second book. I mean, it's solid.

It's solid. That's going to make some differences in people's lives, show them how to have no broke months in their businesses and whether that be plumbing or real estate sales or mortgage lending or telephone sales or whatever the case may be. So that'd be about maybe 10 months or so before that's published. All right. Somebody else tell me something good enough about me more about you. Need one person then we're going to teach. I'll go, no one else wants to go.

So we've been starting our social media campaign for agent attraction for our team and also for clients and you know, when you find that right person in the right seat and they push you. So one of our agents is a big social media guru. So it's been going well. Good. Good. Yeah.

Talented people push you, right? Okay. Let's rock and roll. Leslie, you want to play us a video? Thank you very much. Have you ever been in a situation where you've been following up with a client or prospective client? Maybe you've done it for like a long period of time.

I think the longest that I've ever followed up with a prospect, it's probably been four or five years. And have you ever been in that situation where you followed up with them time after time and time again, and then you learn that you finally get connected with them? You're like, oh yes, I got connected. But then guess what? They hired somebody else. Or maybe, you know, you had a client and it was your best client ever

and they got pissed off at you and they fired you. Or maybe you had a lead generation strategy that was working really well in your business. I did this once upon a time when I was a real estate agent using Craigslist ads, and I would do tons and tons of Craigslist ads. I would get like 500 people a day coming to my website. And then Craigslist changed the way

that they let us do things, right? So here I am getting 50 leads a day from 500 people coming to my website. And then Craigslist changed the way that they let us do things, right? So here I am getting 50 leads a day from 500 people coming to the website and overnight, boom, it's gone. Hey, salesperson, are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income?

I'm Dan Rochein. And I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Redictable Income CPI Inner Circle, to give you the tools to master, teach yourself, and finally eliminate the struggle.

Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com, that's nobrokemonths.com. Click login and get started today. Have you ever had one of those experiences? Well, if you had, guess what?

You're just like any other salesperson. You're just like any other human being, by the way, right? And what I want you to understand is that there's gonna be setbacks in life. Things are gonna hit you in the gut. Things are gonna get you down. There's gonna be setbacks. I'm not creating that as your destiny.

I'm just saying, when you look at the top people in the world, Richard Branson, Michael Jordan, Oprah Winfrey, the top people in the world. And if you think, do you think that they've had setbacks? I guarantee you that they've had. But the difference between the top performers and others is the perspective. So if you think about those things that the client that you're resuming for four years and you didn't get hired or the one that fired you or just whatever setback that you're having in your business when you can look at it from a different perspective and I know it's not easy but when you can look at it from a different

perspective and understand at the very least you've learned something you have the opportunity to develop your craft you had the opportunity to become a better person you had the opportunity to be able to set yourself up so that you don't enter into that mistake in the future ever again when you can change your perspective in a way that you look at what's good rather than what's bad, your life will become so much better, your sales will become so much better, you'll be so much more impactful and effective when you look at the good and you look at the gain. So I'm gonna invite for you if you're not looking at the good in the game right now to change your perspective and if you are continue doing so and continuing looking for the

good in life. What can I learn even when time sucks? Thank you, Ms. Leslie. Okay, so who here besides me has ever had a setback in business? Anybody? So you got two hands up. Who here besides me has ever had a setback personally? Yes. Yeah. With a relationship, with struggling to pay your bills, with the uncertainty of the future, with maybe I'm not good enough,

or maybe my product's not good enough, or maybe my opportunity is not good enough, or maybe my product's not good enough, or maybe my opportunity's not good enough, or maybe right now, given the fact that the last couple of years have been really, really tough in real estate sales business, maybe the opportunity's not good enough. So if you've had that experience, then I want to tell you, first of all, you're normal. You're just like anybody else. Secondly, now you have the opportunity about what to do about it when you have those setbacks. There are people who consistently, consistently use

circumstance as a reason to not succeed. Circumstance is what's observed. It's what happens around us. Sometimes it happens to us. Sometimes it happens for us. But mostly it's what happens around us. And circumstance is sensed through our five senses. And then we make meaning of it. The meaning that you make of that circumstance is gonna define whether if you succeed or not, not the circumstance. Now, granted, some circumstances

are much more challenging than others. We have a member of the CPI community, she's not here today, but she's here most times, whose, God bless her, her daughter has leukemia, has been going through cancer treatments and treatments for that 18 months. 18 months. And she shows up every single day. Here's a woman that I can guarantee you has a reason to not succeed, has a reason to say,

I'm not going to do sales. I got more important stuff to do. Now she balances it. When she needs to be there for her daughter, she's there. When her daughter is getting chemo treatments and she's at the hospital, she's with her daughter. But if her daughter's in there for six hours or whatever the case may be getting the treatments or if her daughter's sleeping, she'll go out into the lobby and she'll make some calls. Why does she do that? Does she think that real estate sales is more important than her daughter? I can guarantee you you no. She does it because she loves her daughter and she knows that for

her daughter to see her in a healthy spot, to see her being able to provide for her daughter serves her daughter, not the other way around. And I cannot tell you how often I see, I observe people say, but Dan, you wouldn't understand. And then fill in the blank of whatever the circumstances is. I have empathy for setbacks. I have empathy for challenges. I have empathy for hard times. Yet given the hard times, who do you want to be? Alright ladies and gentlemen, thank you so much for your time today. Until the next time, have the best day of your life. Be grateful. Make good choices. Go help somebody and make a choice right now. Commit or quit.

God bless you guys. Hey there, No Broke Months listener. I've got some exciting news. We just passed 375,000 downloads for the No Broke Months podcast. And I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now, with you and I, let's take it a step

further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them. Let them know there's a way to create consistent and predictable income. Because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless ya.