No Broke Months For Salespeople - The 2-Year Real Estate Trap: How to Avoid the Industry's Biggest Pitfall

Episode Date: February 17, 2025

Most real estate agents don’t make it past their second year. Why? Because they fall into the cycle of false optimism, frustration, and shiny object syndrome—jumping from one strategy to the next without ever mastering the basics. In this episode, we break down the real estate success formula and the numbers behind why most agents fail. If you follow this proven recipe, you can create Consistent and Predictable Income (CPI) instead of burning out and quitting. If you’re serious about making real estate work for you, this episode is a must-listen!What you’ll learn on this episodeThe real reason most real estate agents fail within two yearsHow shiny object syndrome kills your business and keeps you in an endless cycle of starting overThe common emotional rollercoaster every agent experiencesThe math behind making six figures in real estateWhy consistency is the only secret to long-term successResources mentioned in this episodeCPI Community – Get the support, training, and accountability to build a successful, predictable business. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

You're like, man, I'm good. Who here started like that as a real estate agent? Everybody did. All right. And when you started, you didn't recognize this, but you may recognize it moving backwards. You had a blind optimism and unearned optimism. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method.

Get ready to transform your approach and achieve unparalleled success. All right, boys and girls, ladies and gentlemen, I want to give you guys a recipe today. If I gave you a recipe on how to succeed in real estate, you will have a choice. Well, there's a couple choices. So what would the choices be? You could follow the recipe be you could follow the recipe you could guard the recipe you could come up with a new recipe or maybe there's a bunch of other options is that all does that all seem about right for your options yeah yes no maybe so yep take it or leave it take it or leave it So let me give you the recipe. This right here

would be the standard real estate agent's journey. Okay. So before I give you the recipe, I want to give you like, here's the journey and what this represents would be, and we'll have a better representation of this here in a second, would be basically January to December. And these are three to four month periods. Okay. So every call it three and a half months, most agents have between one and three transactions. And then they have nothing, nothing, nothing. And then one to three transactions like that. Okay. Now this is true. Okay. This is true across all agents. So when I used to own a brokerage I had 150 agents who worked for me. And when I owned that brokerage, I would study,

you know, I wasn't, I was doing real estate sales. What do real estate agents do? Okay. So this I personally studied, but you know beyond myself, also the Keller Institute in Baylor University also studies this as well. There's a lot of studies on this. So you have one of three options as a real estate agent. Anyone want to know the most common option for results?

What would the most common results be? The most common results are zero. That's the most common result. And the zero happens in, does anybody want to know the tenure the average tenure of a real estate agent like how long they stay a real estate agent that's is it three years maybe two two years okay and here's what happens during the two years all right what happens for real estate agents during that two-year journey is they start who here started on day one and you were optimistic as hell anybody you're like man i'm good who here started on day one and you were optimistic as hell? Anybody?

You're like, man, I'm good. Who here started like that as a real estate agent? Everybody did. All right. And when you started, you didn't recognize this, but you may recognize it moving backwards. You had a blind optimism, an unearned optimism. Your optimism was not yet earned. So what happens is you start and you find out how freaking difficult this is

because everybody thinks what we do is easy, right? I mean, not us, but everybody else. Like when you got into the business, you thought it was gonna be pretty easy. You thought it was gonna be good money. And then you realize, holy shit, right? Like that's what you realized. That's it.

I'm not even gonna say more than that. That's what you realized. All right. And so this here represents time. And so as time goes, what happens to your emotion is your emotion gets from a blind optimism or an unearned optimism to pessimism. And then somewhere along that journey of pessimism, you hit despair. And then you know what happens? Somebody introduces you to Google or YouTube or Facebook ads or a different new widget,

a different shiny object. And now I have a different way to do things. Hey, salesperson, are you struggling to close deals or struggling to gain trust or you're struggling to create consistent and predictable income i'm dan roshan and i've seen it all salespeople stuck in uncertainty guessing their way through the business and that's why i created the consistent predictable income cpi inner circle to give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control?

Visit www.nobrokemonths.com. That's nobrokemonths.com. Click login and get started today. There's a better way to do things. And then what happens? I find YouTube, right? I'm going to go be a YouTube star. Yeah, I had an agent not too long ago. This guy, he thought he could be an Instagram star and get multi-million dollar listings to hire him. And he just goes out there and does enough Instagram where he's in these luxury homes. Now, I think that's a great idea, but I don't know if that's the only idea that's going to get him what he needs. Okay. Because what's going to happen is it's going to take him longer. It's going to be harder and he's going to have less results than what he ever

expected. So here it is. So you start with Instagram and then you start doing Instagram and you do that for four months and then you figure out or three months or 60 days you figure out this doesn't work and then you stop okay and then you say well I'm gonna do YouTube instead and then you start back up at that top and you get the blind optimism and it goes round and round and round and round until you quit and simply what happens is real estate agents, they last two years on average, but it's really not two years. They last one year. And you know what happens at the one year mark? They go and they become an Uber

driver. And they say, I'm going to do this temporarily until I can make this work. They go and they become a personal trainer. They go and they do something else and they say, that's what I'm going to do instead, but it's only temporarily. It's only temporary. And then by the end of the one year mark, then the next year after that, when their license renews, they don't renew it. This isn't anybody here. I'm saying this is the industry. This is well-studied, well-researched. This is what happens. So let me share with you guys some numbers. I was talking to somebody not too long ago about numbers. During the first seven weeks of this real estate agent's career, let's just say it's the first seven weeks of his career,

but that's not quite accurate, but let's just say that he was able to earn, I think it was like $6,200 or something like that. And he did this as a part-time job and he averaged 15 hours a week. I did the math this morning. That means that he made $59.72 per hour. Okay. So can we just call that $60? Now we call that $60. Let's say that person worked a 40 or 50 hour work week. Let's call it 40, but I don't think 40 is enough just so you know. But let's call it 40 with the same results over the first seven weeks. How much money is that annually? It's $2,400 a week. So whatever $2,400 times 52 is about 100 and I'll do the math real quick. 2,400 times 52. So 124,800. Okay. Would that be something as a starting point that you would be satisfied

with? I just want you to answer internally. Working 40 hours a week. Now, if you work 50 hours a week, which I think it's more real estate business is more like 50 hours a week, then let's do the math on that. Would you work a 50-hour work week right now to be able to earn 60 times 50 that's about three thousand dollars a week by the way times 52 156 000 some maybe some maybe not i wouldn't but if i started as a real estate agent i would that to me is way too damn low but But I want you to understand what I just said there. Okay? Would you work 50 hours a week if I paid you $156,000? Everyone good with that?

All right. God bless you guys. I'll see you in a bit. Hey there, No Broke Months listener. I've got some exciting news. We just passed 375,000 downloads the no broke months podcast and i cannot have done it without you i am beyond grateful for every single listener who tunes in daily takes action and shares this journey with me now with you and i let's take it a step further if this podcast has helped you

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