No Broke Months For Salespeople - The $2K/Month Marketing Play Most Agents Are Too Scared to Try

Episode Date: April 14, 2025

In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You’ll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you’ll want to revisit again and again.What you’ll learn on this episodeProspecting is great early on, but eventually, you run out of time—then it’s time for marketingPaid marketing works best when it’s done consistently and targets internal + external pain/desireGoogle PPC and Facebook ads let you laser-focus on buyer intentEmail marketing remains the highest ROI tool but only if you focus on value firstSpeed-to-lead is everything when using lead gen servicesDirect mail works again if you commit to at least 8+ touchesWebinars and affiliate marketing allow you to demonstrate value and scale trustNever market “about you” always market “to them”Resources mentioned in this episodeGoogle Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.HighLevel: Dan’s preferred CRM and email automation tool for sales funnels and client nurturing.Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.ActiveCampaign: Powerful email and automation platform for advanced segmenting.RealtyTrac: Lead generation platform for real estate professionals.LendingTree: A lead source for finance and mortgage-related client acquisition. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

So the crucial question, when should you start marketing? If you've had success in sales for a while and you have the financial means to invest, it's time right now for you to consider to start marketing. Because once you've exhausted all your prospecting efforts, marketing is just a natural next step for your business to take it to the next level. Scaling your business is not just about working harder,

it's about working smarter. Marketing allows for you to expand your reach beyond your current network and continue to grow. Welcome to the No Broke Months for Salespeople podcast, the ultimate destination for salespeople, business people, and entrepreneurs. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent

and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. I'm Dan Rochon, and today we're diving into marketing. Specifically, when should you start the steps that you can take to use marketing so that you can scale your business? Before I talk to you about marketing, I want to remind you that there's different ways

that we can get business. We can get through marketing, which costs you money, through prospecting, which costs you time, and through networking, which costs you a little bit of both. So well what you should recognize is that prospecting is limited on time. So at some point, you know like early in your career, in your sales career, prospecting is probably the way to go because it costs you time. You may not have a lot of money, but at some point you run out of time. So if you want to continue to grow, that's when you have to go ahead and add marketing. So the crucial question, when should you start marketing?

If you've had success in sales for a while and you have the financial means to invest, it's time right now for you to consider to start marketing. Because once you've exhausted all your prospecting efforts, marketing is just a natural next step for your business to take it to the next level. Scaling your business is not just about working harder. It's about working smarter.

Marketing allows for you to expand your reach beyond your current network and continue to grow. So let's talk about the ways to be able to get you started. There's several effective ways to be able to market your business and I want to give you a step-by-step breakdown of some of the best paid methods that you can invest in to generate leads and attract new customers. Online advertisement. I recommend to consider a Google Pay Per Click campaign using Google Ads, which are ads that are going to show up in the search results of potential customers when they

search for relevant keywords. And here's how you can do that. Set up a Google Ads account and define your target audience based on their location, their interest, and their search behavior. Choose keywords that are relevant to your services and create a compelling ad copy and bid on keywords that you're going to want to be able to rank for. Now, this is great because you

can track your results, you can adjust your bids, so you can optimize your performance and you know exactly how to be able to, who you're advertising to and what you're spending and how you can be able to manage your ad spend. Social media ads. So social media advertisement, you know, using platforms like Facebook, Instagram, Twitter, LinkedIn, they let you create highly targeted ads. So here's how you can set this up.

You wanna choose a platform that's, you know, based on your target audience's preferences. I like Facebook, Instagram. I do some advertising on LinkedIn as well. It just really depends on what you're advertising and who you're advertising it to. So you want to create a business profile if you don't already have one and then define your target demographics, the interest or behaviors. Once upon a time, you only had like radio and television advertising.

Now you can, you've got Google, you got Meta, you've got LinkedIn, you have all these different platforms that you can really, really target in on those demographics or interests, and you know exactly your advertising to, rather than doing the shotgun advertising, you know, of the traditional television radio, that type of stuff. So after you figure out which platform you want to use, you want to create visually appealing ads that are going to resonate with your audience. You're going to want to use good smart marketing copy. You know,

you want to think of, when you think about marketing, I want you to think about what is their pain. That's an internal pain and an external pain, meaning internally, my pain is, I don't know how the hell I'm going to pay my rent. Externally is I'm not making enough money, which then leads into that internal. What is their goal or their desire internally, externally? Their internal goal would be, I want to feel important. I want to feel successful. Their external outcome may be, I got a boat.

I got a new car. Whatever the case may be, I got a boat, I got a new car, whatever the case may be. So you have their internal and external pain. You have their internal external desire. You are the bridge in between the two of them. So when you're creating your ads, I want you to consider this in the ad copy. I want you to consider this in the ad copy I want you to consider this in the visuals that you put and something this is a basic rookie mistake

I don't want you to make is don't use words like me I us our team nobody cares about you instead it's you how can I help you this is what you're going to get it's not how I'm gonna you? This is what you're going to get. It's not how I'm going to help you, it's what you're going to get and consider that in your marketing. So, once we have the Facebook ad set up or whatever it may be, LinkedIn, Instagram, and we have the Google ad set up, you may want to consider doing a syndication for your content. So, to be able to get your message to a larger audience, you want to pay to distribute your content on popular websites and industry platforms.

So to be able to do that, identify top sites or industry platforms that attract your target audience. Reach out to offer your content for syndication or placement and create valuable content such as articles, blogs, case studies that's going to appeal to a broader audience. Track the performance and tweak your content or the placement so that you can get better results. Hey hey salesperson, are you struggling to close deals or struggling to gain trust or you struggling to create consistent and predictable income?

I'm Dan Groschein and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the Consistent Predictable Income CPI Inner Circle to give you the tools to master, teach yourself, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control? Visit www.nobrokemonths.com. That's nobrokemonths.com. Click Login and get started today. And then email marketing. Let me tell you, email marketing is the best freaking marketing you could ever do.

When you email market though, it's about providing value. It's about making certain that you're helping. The method of email marketing is highly effective when you could pay for targeted email lists or you can sponsor email newsletters and you're able to get in front of the right audience. To be able to do this, what you're gonna do is you're gonna use you know marketing software like maybe MailChimp or ActiveCampaign, I use High Level. You're gonna purchase or build a targeted email list based on your ideal customer,

and then you can create personalized engaging emails with compelling calls to action. You wanna monitor your open and your click through rates. You wanna adjust the subject lines. Remember the purpose of a subject line is one thing and one thing only. It's to get them to open up the freaking email. And then the email is the one thing and one thing only,

which is to provide them value. And the freaking email. And then the email is the one thing and one thing only, which is to provide them value. And then when you provide them value, then they're gonna follow that call to action to be able to then take action of whatever it is that you want them to take. So the thing about to understand with email marketing is you can't just cold blast email

because you're gonna get spammed, your URLs, you're not gonna be able to use that anymore. So you wanna be able to create things that people are opting in for. The best way to do that is on your websites is to create valuable content. When you create valuable content on your website then people will log in or the register rather to be able to get that valuable content and then they'll provide you with their email address. Next step I want to talk to you about is lead generation services. So these companies

specialize in providing you with leads. So whether if it's cold leads or warm leads, either way here's how to be able to leverage it. You want to choose a lead generation service that matches your business. For example, real estate track for real estate agents or lending tree for financial services. These are some different companies that provide warm and cold leads. Hopefully, they're warm. And then when you do that, you're going to want to define your criteria, your location, budget, industry, et cetera.

You're going to set up a process for follow up with leads to quickly convert them into clients. So here's the thing with these types of leads, speed to lead is vital. I don't care if you're the best salesperson in the world with a way to understand how to speak, how to communicate. lead is vital. I don't care if you're the best salesperson in the world with the way to understand how to speak, how to communicate. If you don't get to that lead quickly, like within a nanosecond, the odds of you getting it diminished

through the entire process. So you got to get to them yesterday. Next thing I want to talk to you about is influencer and affiliate marketing. Influencer and affiliate marketing are great ways to be able to scale your business by partnering with influencers or setting up an affiliate program you can expand your reach and here's how to do it. You want to identify influencers in your industry or your niche who have a following that fits your target market. Reach out to them, offer them partnerships, pay them to mention your product or your service. Pay them based off of performance.

Or you could pay them upfront if you really trust that it's going to work. But make sure that they have a voice, that they have a following. Make sure that they're going to be able to speak on your behalf so that people get compelled to be able to use your service. You can also set up an affiliate program where affiliates earn commissions for referring customers for your business. So I want to talk to you now about webinars and workshops. I use them in my business.

I do a five-day listing challenge for real estate agents every single month. I do other events for other sales professionals. And when I host the webinars, when I host the workshops, it's a great way for me to be able to engage directly with the audience and it allows for you to use Teach2Sell to be able to demonstrate your expertise so that they then are attracted and trust you and attracted to be able to use your service. So to be able to do this, you wanna choose a relevant topic

that's gonna align with your audience interests or their needs. You want to set up a registration page, promote across social media, across email. You can prepare valuable content, invite guest speakers if necessary, use paid ads to boost the event awareness so that you can reach a broader audience, and then make sure that you are providing value through the webinar and that it's an access for them to then buy your product or use your service. And then last thing I wanna talk to you about today

is direct mail marketing. Direct mail marketing, it worked really well once upon a time and then it didn't work so well and now it seems to be working pretty decent. I direct mail marketing, I spend around $2,000 a month of direct mail marketing for my real estate sales business. And using this traditional, you know, method, it works because not a lot of people are doing it. So it's almost like everyone's online now doing video marketing and you know, Google pay for clicks and all that type of stuff.

So you do have an opportunity to be able to use direct mail, you know, such as postcards or brochures and they do work in today's market, but you have to understand it is expensive. So you can target specific geographic locations to do this or demographics based on your ideal customer profile. You can track the responses to evaluate the effectiveness of your campaign and put together a mailing piece that's that you're able to then deliver to a certain audience that you are consistently going to be able to mail to them. Here's what does not work. What does not work is

mailing one time. So if you have a certain budget, take whatever that budget is and understand that you're going to have to mail, call it around eight times or so before you start really, really optimizing it. So there you have it. Those are some of the ways that you can market. There's many, many different other ways that I didn't touch on today. Television, radio, traditional. But I've given you enough today to really sort of get started so that you can get out there to the masses. The biggest thing for you to consider is making sure that you have enough money in your budget to be able to sustain it through time. I want you to focus is make sure that you have enough money in your budget to be able to sustain it through time. I want you to focus on methods that resonate with you because

marketing is an ongoing effort and if you start stop you're wasting your money you might as well just not start at all. You want to start continue continue continue so you want to make sure you have that budget to do that you want to make sure that you have the emotional well-being to know this is going to be a long term game. Good luck with your marketing. All right guys. Thank you for your time and attention. I'll see you. Hey there. No broke months listener. I've got some exciting news. We just passed 375,000 downloads for the no broke months podcast and I cannot

375,000 downloads for the No Broke Months podcast and I could not have done it without you. I am beyond grateful for every single listener who tunes in daily, takes action, and shares this journey with me. Now with you and I, let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them, let them know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again.

And hey, while you're at it, don't forget to like, subscribe, and leave us a favorable review. Your support helps us reach even more salespeople who need this. Until the next episode, have the best day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.