No Broke Months For Salespeople - The Biggest Time-Waster in Real Estate And How to Stop It Now
Episode Date: March 8, 2025Most real estate agents get stuck chasing new leads when their biggest opportunity is already in front of them. In today’s episode, Dan Rochon reveals the one critical question you should be asking ...yourself daily to prioritize the right actions. Learn why small, consistent actions—not just results—create long-term success, and how writing down your goals programs your subconscious to achieve them faster than you ever thought possible.What you’ll learn on this episodeYour next deal is already in your pipelineMassive success comes from small, focused actionsYour results are just a reflection of your daily habitsPlan your future by writing it downCelebrate the action, not just the outcomeResources mentioned in this episodeCPI Community – A network designed to give real estate agents the support, training, and accountability they need to grow. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon
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I asked myself the question of the listings that I have right now.
What do I need to do to get them sold?
Is it a price adjustment conversation?
And if it is, once I identify the critical activity, then I do it.
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Now, is it worthy to find somebody new today? Yes, absolutely.
Right.
But that's achieving a different goal.
That's achieving a different outcome.
So instead of finding a new person a day, then my one thing would be who is already
in my pipeline right now, that if my goldfish would die, if I didn't get hired today,
if it was like detrimental like that, if there's something significant would happen in my life,
I don't want to say like a person dying, right? That's when I'm using my goldfish or my animals.
If my goldfish was to die today, if I didn't get hired today, what would I do?
My goal fish was to die today. If I didn't get hired today, what would I do?
Who would I call?
And that would force me to sit there and look through the opportunities and then it would
force me to find who's the most likely person to hire me today.
So the first one thing I would do if I wanted to get hired today is to identify who's the
most likely person to hire me today.
If my goal was to write an offer gets accepted, who's the most likely person to do that today
or to get a listing?
Who's the most likely person to do that today?
I'm giving you a metric that in business I use every single day.
That question I asked myself, I have 29,000 options of somebody that I've had a conversation
with in the past and I could call today.
Is it possible for me to have 29,000 conversations today?
So what's the defining question?
And I asked myself of those 29,000 people, who's the one that's going to do business
with me today?
Now that I define that, then what's the action I take?
I get them on the phone.
So when you're looking at business, you're looking at outcomes, you're looking at actions
and habits, it's all relatively simple.
But again, it goes back to those three things.
If you're not getting what you want to you, they're not saying it off enough.
You're not saying to the right people,
or you're not saying the right thing to help me understand who to say it to.
I asked myself the question, who's the next person that's going to do business with me?
I asked myself the question of the listings that I have right now, what do I need to do to get them sold?
Is it a price adjustment conversation?
And if it is, once I identify the critical activity, then I do it.
The lot of times we talk about the five, you know, the five things, CPI time to get you, get your money, regenerate, convert leads to meet with you, go on appointments, get hired at
show homes, negotiate and practice your scripture role play.
That's how you make money.
But the thing is, is you have to be smart because you can't lead generate
for 29,000 people today and we all have 29,000 people, whether we've talked to
them or not, you can pick up a phone book if they have phone books anymore, and you can
find 29,000 people, 29,000 people, right?
We all have an infinite amount of people, you know, well more than 29,000 or at
least however many people are on this planet.
So I guess it's not quite infinite.
Billions though, is the answer.
And so then it's defining of these people that have raised their hand in the past, who's the most likely person that's going to rock and roll.
So this is what I want you guys to think about.
I want you to prioritize.
Who is it that's going to do business with you today?
If we're talking about business, if we're talking about health,
you know, that's probably going to be more of a long-term thing.
If you want to lose weight, you're not going to lose a lot of weight today.
Maybe a pound.
Okay.
But there's activity that you could do today to be able to get you moving in
the forward direction of losing weight.
Yeah.
I think I really believe that the reason why people can't lose weight easily or
don't lose weight easily is because it's a slow process because we want
instantaneous results.
If you did something today and you lost five pounds, man, you could do it
tomorrow and lose another five pounds.
And you're going to feel great about that.
But if you lose, if you do something today and you're going to fluctuate over
the next week, and maybe at the end of the week, you lose a total of one pound.
And throughout between here and there, you go up to, you go down three, you go up
to, you go down through whatever the case may be, it's a slow, slow process that we barely see the results.
Businesses like that as well, by the way.
So I'm giving you the like, who's going to rock and roll today, but then
you take a step back from that.
It's okay.
Who's going to rock and roll 90 days from now.
That's the slow burn.
Who's going to rock and roll 90 days from now?
That's the slow burn.
What are your thoughts about what I'm sharing with you today?
How does this help you sort of think through of what it is that you're going to be able to do, you know, as actions?
I think you have to start everything with a plan.
Yeah.
Yeah.
And how often, I mean, you don't have to answer this out loud.
If you don't, you know, we can, it doesn't matter.
Um, how often do you ask yourself, what do I want to achieve today?
I'm asking that for everybody. Because I have a calendar, I pretty much know what I want to achieve that day.
Good.
Good.
Good.
I love it.
Sometimes we don't ask ourselves that question now.
Well, for, for example, today I have to make over a hundred phone calls for my seminar this,
this Saturday. Okay. So sent out the invitations. Now I'm doing the follow-up.
I love it. I love it. He's going to choose to have a hundred conversations today.
I'm glad you.
That's a whole bunch of conversations.
Oh, hopefully a lot of them are just messages reminding them.
But if the conversation happens, that's good too.
Yeah.
But even a hundred dials is a lot too.
But here's the thing.
Does it matter how many people show up on Saturday?
No.
All right, well, the more that show up, the better.
And what the activity is today.
So here's the best part of all of that is even if no one shows up, my participants, my, for lack of a better word, vendors are
going to be there and we're going to record their process so that we can put that on my
website.
I love it.
Hey, salesperson, are you struggling to close deals?
Or struggling to gain trust?
Or are you struggling to create consistent and predictable income?
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Salespeople stuck in uncertainty, guessing their way through the business.
And that's why I created the Consistent income CPI inner circle to give you the tools to master, teach to sell, and
finally eliminate the struggle. Learn how to influence, close, and turn doubt into
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Click login and get started today
So I want you today right now, I'm gonna give you guys
30 seconds or so to write this down is I want to get some focus on what is it that you're gonna do
This quarter to get some focus on what is it that you're going to do this quarter, this year, this week, today.
And I want you to get into some focus.
One of the things that I want to do that I will do is in the next 90 days, now we'll say 180 days, then the next four months, 120
days, I want to buy a property.
Okay.
So you guys can ask me about that four months from now, May 20th, 2025, I'm going to buy
a property.
And what my intention is, is for the next five years, just to buy at least two a year.
And so for me to do that, you know, I may have to look at different markets potentially.
Historically, I never really looked to provide properties.
I would sort of find properties that were good deals
in our own marketplace because I was looking for listings
and then I would buy them.
You know, that's historically the way I've acquired
properties throughout the years.
And now I'm gonna be, you know, I've pretty much sold,
you know, bought, sold, flipped, whatever.
And now I'm gonna be more intentional about five years,
two properties a year as a minimum,
which means I'm probably going to have to look at different marketplaces to be able
to afford that.
Because I want to be able to break even on the cashflow plus.
So I'm going to be able to look at, you know, smaller prices and so I can put, you know,
more substantial down payment, that
type of thing.
So that's one thing that I will do in the next quarter ish.
Well, I do in the next year and the next year I'll build the CPI community such that it
can replace my real estate sales income.
So then I have a choice.
Will I stop selling real estate?
Probably not.
I doubt it.
But would I have the choice?
Yes.
That's 2025.
What will I do today?
Today I'm going to look at my listings and get some price adjustments.
Today I'm going to find a new listing. Today I'm going to find a new listing. Today, I'm going to find a new client.
Today, I'm going to go to the gym. Today, I'm going to drink water. Today, I'm going to have
a great time with my daughter. These are things I'm going to do today. I want you to consider what
will you do today? What will you do this month? What will you do this quarter? And I want you to get some clarity on it.
I want you to write it down.
Will you guys all do that?
That's your homework.
I want you to get some clarity on what you're going to do in your life.
Write it down.
And that's by the way, the number one action that you can do.
I have a piece of paper.
I know where it is.
Is it my car that I wrote down a whole bunch of stuff about 10 years ago.
And when I wrote all this stuff down, I didn't think I would, I didn't really,
I thought it was aspirational.
I mean, I believed I would do it, but it was like, man, that's big, right?
Things like build myself a pool.
My, my pool cost.
Well, you know, with the Virginia terms, probably a little bit more than
half of what you could buy the cheapest condominium for, okay.
Like it's expensive, right?
Like more than what you would think.
My mom's house more than what you would think, right?
You know, I invested in my property enough to buy and hold
another home for sure easily.
And then some Now I'm not
boasting on that I'm saying when I wrote all this stuff down ten years ago when I
did it all. Okay there's a Miss Pac-Man right behind me.
And Miss Pac-Man was on that list. Why was I Miss Pac-Man on that list? I have no
idea. I feel whimsical. Right? There was a dog on that list right there.
And that's Ellie. Right? There were so many things on that list that I achieved.
In fact, most of it, 90% of it I achieved. So, but the point being is I wrote it all down.
Okay, I wrote it all down. And that's the
starting point. So I'm going to ask you guys to write down what is it that you
want out of your lives. And it goes back into what Terry says, it starts with
planning. Well, first thing in planning is you got to know what you want. And
then when you program your subconscious, your subconscious will get it. Because
most of those things, when I got them, I wasn't focused on like actually getting them.
I just did it. All right. What are your thoughts? What are your feelings?
Good stuff.
It's good stuff. Okay. Good. Glad to hear that.
What will you put into action today?
Close these two contracts.
Let's do it.
Terry's gonna make her honor.
Danny's gonna close these two.
Congratulations, John, by the way.
Thank you.
So congratulations, John.
And yeah, it's great to have clarity.
Hey, John.
Good job. has John and yeah, it's great to have clarity. Hey, John, your job,
not a hundred percent there yet, but thank you.
Well, we're talking about the action, right?
Yep.
Celebrate the action.
And I know there's more action to do.
Jade, your grandmama.
I am.
Little boy.
His name is Patrick Benjamin Jacob and his initials are PB and J.
You know, the company that I used to own once upon a time was called their
LLC was PB and J LLC.
I used to own once upon a time was called their LLC was PB and J LLC.
Because the original three owners of that LLC was, um, who were they? Bar Barbara, Jim Quinn.
See if Terry knows any people.
Do you know Jim Quinn?
Um, you probably know, um, yeah.
He owned Tyson's right.
Yeah.
Peggy Parker.
Yeah.
Yeah.
You know, Peggy Parker. Yeah. Yeah, Peggy Parker.
Yeah, so Peggy Parker, Jim Quinn, and Barbara, I forget Barbara's last name,
were the original three owners of that.
And so they owned it, they named it PB&J.
Nice.
PB&J, Jade, I'll be able to remember that. Patrick Benjamin.
Jacob.
Jacob, thank you.
Yeah, yeah, we're gonna to go see him next weekend.
Where do they live?
In Kentucky.
What part?
Hopkinsville.
Oh, where's that?
I don't know.
That's near the military base, Fort Campbell.
Ah, okay, got it.
Got it.
Yeah.
Okay.
All right.
Yeah, I was in the other, I was at Fort Knox once upon a time, many years ago.
Stealing gold?
Yes.
My retirement plan.
All right, ladies and gentlemen, have the best day of your life.
Be grateful, make good choices, go help somebody.
God bless you.
I'll see you guys.
Bye.
Hey there, No Broke Months listener.
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Until the next episode, have the best day of your life.
Be grateful, make good choices, go help someone, and share the show with a friend.
God bless you.