No Broke Months For Salespeople - The Blueprint for Turning a Six-Month Sales Slump Into Steady Income

Episode Date: November 17, 2025

What you’ll learn on this episode:● Why listings are the key to success in today’s market● The CPI (Consistent and Predictable Income) framework and how it works● The difference between strategies and tactics—and why you need both● How to adapt with confidence and consistently secure listings● Dan’s personal story of adversity, growth, and building a successful real estate career● Why helping others and leading with values creates long-term success To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon shares the exact strategies, tactics, and mindset shifts that took him from zero sales in his first six months to owning a Keller Williams Realty franchise within 18 months. Dan introduces the CPI, consistent and predictable income framework, and explains how agents, can secure listings, overcome Thier, and build a successful real estate business, even in today's challenging market. All right, welcome, welcome. My name again is Dan Rochon. I am freaking excited that you're going to be on this five-day listing challenge this week, where you're going to learn how to use your way to take listings in today's market, where I'm going to teach you the strategy.

And then in addition to the strategy, you're also going to have the tactics. So I'm going to teach you three tactics. I'm going to teach you three tactics this week. Okay. And we'll talk more about that here in a second. So you're going to get both strategies and tactics. What's the difference? A tactic is a specific, here's how you do it, where a strategy is more of a global understanding

of, I want to go in this direction, and here's why I want to do that. And here's how I'm going to do that. So you're going to get both strategy and. and tactics and I really want you understand that right now it is time for you to be able to learn how to take listings in this market because it's never been tougher in any market to be able to do this year over year we are down in activity year over three years oh my goodness we're down more than 50 percent you got big data involved you got AI artificial intelligence involved you got technology you got commoditization you've got the economy and you got freaking litigation

that's all been settled that it's changed our industry it's already changed okay and so we have to be responsible as real estate agents to be able to figure out how can i set this up so that i can have listings every single month how can i set this up so that i can feel comfortable and confident in my ability to be able to make sales you're going to get that this week you're going to get both the strategy and the plan and at the end of this week not only will you know how but you'll already be in action to be able to perform and just imagine what that's going to be able to do for you we're going to discover why you sell real estate and we're going to develop a compass of sales I'm going to introduce you to the CBI framework.

CBI stands for consistent and predictable income. And you're going to be able to use the CPI framework to be able to make sales. And we're going to look at options of how to sell real estate. We're going to dive into that today. And today you're going to choose your way. This week, you're going to have three options. I'll tell you more about those here in a few minutes. But I want you to pick only one of those three.

If you think that you're going to be able to in five days, to be able to transform your life and you will be able to but only do so in an hour of attending a class then you may want to just sort of do a little bit of a you know a little bit of a shape right to be able to sort get yourself re you know realign to understand to say look this is going to take some some action this week but i'm going to tell you exactly what to do step by step you're going to learn whichever way that you select of the three ways and i'll tell you this is digital marketing the for sale by owner the easy way and excuse me one second and prospecting those are the three tactics you're going to choose one of you're going to take the way that you selected and we're

going to go into understanding the secret sauce to sales we're going to review the framework of how you go from a lead that says f you dan but doesn't really say f you really says the word F, U-DAN, to how I got a five-star Zillow review and earned a paycheck of $18,500. If you want to understand how you can go from an F-off to almost $20,000 in your pocket, go up every single day of the week because I want you to succeed. You're going to learn what is CPI time. That's consistent, predictable income time. That is your job description.

If I ask you right now, what's your job description? If I was to ask you right now, what is your job description? I'm going to challenge you that you may not know your job description. And what do I mean by that? You may not know exactly what it is that I do to make money. You may know all the other stuff and there's a million and one things. Will we all agree that's a million and one things that we have to do as a real estate agent? Can we all agree to that?

Does that seem like that's our job description? yeah sure but what have i told you there's only five things that make you money only five that's it and then you're also going to learn what the valley of despair is and you're going to learn how to be able to shortcut your career so instead of going down here to despair that you can go over here to earn success you're going to learn a cpi communication model how would you feel if right now you can connect with another human being in a way that you could ethically persuade them to be able to follow your lead what would that do to you what would that do for you if you can in a moment guide somebody else to follow your lead so the cpi communication model

takes hypnotic techniques takes neural linguistic programming techniques and places it into three simple steps that will allow for you to guide somebody to follow your lead. What would that do for you in your life? If you want to make sales, if you want to get from where you are to where you are meant to be, whether that's the best dad in the world or the best mom or the partner, or just the best person, you're going to learn that this week. I'm going to guide you. Hey, salesperson, are you struggling to close deals or struggling to gain trust?

Or are you struggling to create consistent and predictable income? I'm Dan Roshan, and I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created the consistent, predictable income, CPI inner circle, to give you the tools to master, teach to sell, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. Ready to take control?

Visit www. www.nobrokemonths.com. That's nobrook months.com. Click login and get started today. Why am I sharing this? I'm teaching this class because I've enjoyed a fantastic life as a real estate agent. I've been licensed since 2007. 18 months after I got my license,

I bought a Keller Williams Realty franchise. It was the brokerage that I worked for. I was 18 months after I got licensed. I owned that for 10 years and I sold it 10 years after I bought it. As an agent, I've had no broke months since 2008. Zero. Zero broke months. Being an agent has allowed for me to achieve many,

of my personal and professional goals. I believe I have an obligation to be able to help you. I believe that I have a duty to be able to take what I've learned through coaching thousands of other agents, through my own personal activity. And by the way, how many of you have ever heard a coach talk from stage and that coach is full of BS because they're not actually doing the work? Maybe they did the work. I know a well-known coach who sits there when he was coach.

He was a well-known. If I told you his name, you would know him. And he was personally coaching me. And he had a, his claim to fame was one year he sold 100 transactions. What if you were with a guy that did that multiple years, 100 transactions, and doing it today, okay, I have an obligation to be able to take what I've learned through my own efforts, my own observations, and to be able to help you. So we already know that the keys to the success is taking listing. Does everybody know that? In real estate sales, the key to success is taking listings, right? If you want to have a freaking life, take listings. But it could be scary to approach this business without knowing how to succeed. You cannot let fear of the fee. A worry of comparison to other agents

or concern of judgment prevent you from doing the things that are going to make you excellent. I remember I remember an agent I was coached it was about 18 months ago and she got another thing and she said I'm the neighborhood agent I list all the homes but somebody came in and they said to the neighbors all this type of stuff and they were able to take some listings in the neighborhood and I was embarrassed by it I was coaching her life she ended up shedding tears I'm not nothing negative right like she was vulnerable but I asked her I said well how many listings have you taken in your community and she's she says something like 15 and at first i thought that was 15 of all time i said well how long did it take you to get those 15 so no that was in the last year oh how money did the other agent take three but i'm embarrassed because she did that oh how much did you make from the 15 that you took quarter million dollars i looked at the class and like i had to figure out how to be nuanced about this would anybody here be okay to not take three listings If they made a quarter million dollars, is anybody here, like, okay to get past that judgment, right?

And it was like one of them, it was a coaching opportunity for me, right? All right? It's like, how do I make her, excuse me, how can I guide her to understanding how the blessing that she has? So some of you may be worried about that comparison. So if you're all in, say I'm all in or say hell, yes, I'm all in because that's what I would say. I may say something a little bit different than that. If you're all in, say it. I'm all in.

And let's rock and roll. You guys ready to rock and roll? Let's get rocking and rolling. So I value your time. You can be doing anything right now with this time, but you chose to attend this class. So I promise I'm going to deliver 110% to you. That's going to change your mind about the way that you can do business. That's going to change your business.

That's going to change your life in a way that you can never imagine. I want you to treat that like this way. Who's this class for? It's for ages who want to take listings. It's for ages who want to have no broke months. That's who this class is for. Who's this class not for? It is not for wannabes.

It is not for excuse makers. It is not for victims. It is only for those of you that want to freaking take action, that want to change your world. and most of all this class is not for assholes so if you're an asshole click off right now all right luckily i didn't ask any of you guys to click off last year i had a top agent this was actually while when i wrote the class originally this was more relevant of a story but about maybe three years ago i had an agent i'll tell you his name i'll tell you his first name his name was

doug who was about 50 buyer sides on my on my sales team okay brought in around 500 000 to my company and of which about a quarter million dollars i paid for the staff to support him i paid for the leads to support him i got compensated it paid me for my time and my mentorship and my guidance and it was a good deal so maybe i when it was all said it up maybe i made a hundred grand hundred fifty grand from him okay but here's a deal and then i was able to pay other people he was a jerk he violated this policy 6.1 which is don't be a jerk and i fired him i fired him because treating people right was more is more important to me than a quarter million dollars of revenue into my pocket before i paid people

treating people right is the most important thing to me it's part of my values so i only want to attract other people who want to treat people right and that's what we're going to that's who we're going to attract i spent a lifetime in business and in sales. You know what I've seen far too often? Struggling. Struggling to close deals. Struggling to gain trust. Struggling to create consistent and predictable income. That's a problem I'm here to help you solve. Because success, it starts with a simple truth. It's not about you, it's about them. That's why I created the consistent predictable income CPI inner circle.

A system designed to give you the tools to thrive. master teach to sell and finally eliminate uncertainty in your business inside you learn how to overcome doubt and build trust that leads to sales how to spot hidden opportunities influence meetings and get hired fast how to master hiring and find top tier talent without the guesswork how to inspire lead and gain influence so people follow you with confidence just think about that listen there's a formula to success and i'm handing it to you no more trial and error no more struggle it's time to create a business that thrives visit www.com that's nobroke months.com click login at the top right and get started today I'm Dan Roshan host of the no broke months podcast the show that helps salespeople create consistent and predictable income so you never have another broke month ever again let's get to work so today is the most competitive market that you've ever experienced many sales agents will not be in business a year from now are you going to be in business that's the question

I want you to ask yourself will you be in business so what's stopping you from being that agent that gets what you want I want you to ask this question the class is going to start here in just a few minutes where we're going to give tangible stuff but this is the beginning of it what is stopping you from wherever it is that you want to go whatever it is that you want to achieve what's stopping you in the days ahead you're going to find how to be able to get it what you want we have done this all right we know what works we're going to show you how you can get what you want some of you know me some of you don't know me I'm going to share with you just a little bit about my story, and then we're going to jump into an exercise that's going to help you change your life.

My name is Dan Roshan. I'm a regular guy who just happened to figure out how to sell real estate and just happen to be able to figure out how I can help other people sell real estate. When I was a kid, my parents split when I was 10 years old. My dad, you know, he laughed us. My mom did the best as she could, but she really was never there. and I got the shit beat out of me from my brother every single day. He could wake up and he'd say, Dan, it's time for your daily beating.

He was about 100 pounds heavier than me, and that was my life. And God bless, that's the first time I ever shared that part of my story ever publicly. I've never said, those words never came out of my mouth. I've shared that with people one-on-one, but I've never said that publicly.

I started drinking when I was 13 years old. By the time I was 18, I was a full-fledged alcoholic. I've entered into the arm. army so that I could get safety. Think about that statement. I entered into the army for me to get safety. After several years of being a soldier, I got out. And because of the first Gulf War, they injected me with a whole bunch of stuff.

And now I have this insulin right here and this little needle right here. I have to live because when I was in the army, my pancreas stopped working. And, you know, they were trying to protect this about, from, you know, nerve agents from, this was way back in the first Gulf War. I got out of the army, got medically discharged, I became a waiter. I had no freaking idea of how to be successful, none. I already told you by the time I was 18, I was a, I was a drunk. As a professional waiter, that's me, back when I was drinking. That guy right there.

is the guy that's teaching you right now god bless i've been sober coming up on april 13th of this year will be 20 years of sobriety but it wasn't always like that because at that time i didn't know how to freaking succeed i had no idea i had two uncles in front of me died of alcoholism or suicide died. I had my best friend died of alcoholism. Every male model in front of me dead. I'm 51 years old. I'll be 52 in about 18 days. Okay? None of my male relatives on one side of my family lived two past 45. I knew I wanted to be an entrepreneur. I knew I wanted to help people, but I didn't know how. one day we're sitting there we're scooping butters in the ramican i'm a i'm a i'm a waiter

my buddy billy says hey dan hey roshan hey roshan you ever think about being a real estate agent i was like no that was 2007 i became sober uh it was actually a couple years before that became sober and i got my real estate license i knew that i wanted to be something more significant than what i currently was i knew there was a better way I already told you 18 months as a real estate agent I was able to buy the brokerage

well the first six months guess how many transactions I had anybody want to guess how many transactions I had in the first six months okay six months zippy did that suck yes

but then after that I figured things out I sold that brokerage in 2018 I wrote a book called real estate evolution all right i wrote that book because i wanted to help you have a reliable future for you to have clarity i've learned a critical lesson throughout life that when you focus on one priority of time then you're able to be able to get success but you got to show up you have to be here i want to ask

for you to have the best day of your life today to be grateful to make good choices to go help somebody to show up tomorrow and I want to say God bless you. Thank you for being here today. God bless. Bye. This is Dan Rochon, host of No Broke Months. Do you want consistent and predictable income with no broke months? My new book, Teach to Sell, why top performers never sell and what they do instead is being published early 2006 by Simon & Schuster. You can pre-order now at www.com and I'm unlock over $10,000 of free bonus training. Don't wait, go to www. www.peachasellbook.com and grab your copy today.

That's teach to sellbook.com.